BEC World Plc. Presentation At SET ’ s OPPORTUNITY DAY 31 March 2006.

BEC World Plc.BEC World Plc.

Presentation

At SET’s

OPPORTUNITY DAY

31 March 2006

BEC World Plc.BEC World Plc.

Outline

Industry Overview 2005

First 2 months of 2006

Financial Highlights

Media Industry Overview:

Source: Nelsen Media Research

TV Advertising Expenditure:TV Advertising Expenditure:

0

10,000

20,000

30,000

40,000

50,000

60,000

1992 '9

3'9

4'9

5'9

6'9

7'9

8'9

920

00 '01

'02

'03

'04

'05

Bt m

High Growth Rate – Recovers Fast

Source: Nielsen Media Research

TV ADEX – Month by Month:

Jan

Mar

May

Jul

Sep

Nov

2003

-

1,000

2,000

3,000

4,000

5,000

TV ADEX (2003-5)

2003

2004

2005

Source: Nelsen Media Research

Media Industry Overview:

Source: Nelsen Media Research

Media Industry Overview:

Source: Nelsen Media Research

TV Adex 2005:

Market Shares 2005:Market Shares 2005:

0

5

10

15

20

25

30

35

40

45

Ch.3 Ch.5 Ch.7 Ch.9 Ch.11 iTV

% Share of adspend Share of viewers

Source: Nielsen Media Research

Audience Share 1999-2005:Audience Share 1999-2005:

0

10

20

30

40

50

60

20052004

20032002

20012000

1999

Ch.3Ch.5Ch.7Ch.9Ch.11ITV

Ch.3

Ch.5

Ch.7

Ch.9

Ch.11

ITV

Source: Nielsen Media Research

ESTIMATED TOTAL ADVERTISING EXPENDITURE BY MEDIUM

YTD JANUARY-FEBRUARY 06 VS 05

BAHT MILLIONS

MEDIA YTD 06 SOV% YTD 05 SOV% DIFF%

Change

TV 7,799

59.34

7,216

58.44 583 8.08

RADIO 916

6.97

833

6.75

83 9.96

NEWSPAPERS

2,458

18.70

2,395

19.40 63 2.63

MAGAZINES

882

6.71

844

6.84

38 4.50

CINEMA 180

1.37

191

1.55

-(11) -(5.76)

OUTDOOR 765

5.82

731

5.92

34 4.65

TRANSIT 135

1.03

123

1.00

12 9.76

IN STORE 8

0.06

16

0.13

-(8) -(50.00)

TOTAL 13,143

100.0 12,347

100.0 796 6.45

TV ADEX - YTD February

- 500 1,000 1,500 2,000 2,500

Ch.3

Ch.5

Ch.7

Ch.9

Ch.11

iTV

2005

2006

Source: Nelsen Media Research

TOP 10 BRAND GROUP ESTIMATED ADSPEND

YTD JANUARY-FEBRUARY 06 VS 05

000'BAHT

  BRANDS 2006 2005

1 POND'S FACIAL SKINCARE PRODUCT 190,748 88,201

2 M ENERGY DRINK 112,086 129,152

3 TV DIRECT DIRECT SALES 109,877 74,486

4 DTAC-DPROMPT MOBILE PHONE SYSTEM 104,472 61,611

5 ONE-2-CALL MOBILE PHONE SYSTEM 89,047 84,594

6 OIL OF OLAY FACIAL SKINCARE PRODUCT 80,306 85,853

7 TOYOTA PASSENGER CARS 79,570 13

8 CLINIC ANTI DANDRUFF SHAMPOOS 73,275 29,727

9 SONY TELEVISION 73,049 32,931

10 HONDA MOTORCYCLES 69,919 8,850

TOP 10 ADVERTISER ESTIMATED ADSPEND

YTD JANUARY-FEBRUARY 06 VS 05

000'BAHT

ADVERTISER 2006 2005

UNILEVER (THAI) HOLDINGS         616,352 419,850

PROCTER & GAMBLE (THAILAND)         257,901 258,436

TOYOTA MOTOR THAILAND CO.,LTD.         235,288 147,525

ADVANCE INFO SERVICE PCL.         230,194 267,090

TOTAL ACCESS COMMUNICATIONS     184,380 135,341

OSOTSPA (TECK HENG YOO)         181,199 227,548

GMM GRAMMY PUBLIC CO.,LTD.         179,544 179,012

SONY (THAILAND) CO.,LTD.         163,003 130,100

COLGATE-PALMOLIVE(THAILAND)LTD         136,902 66,097

PTT PUBLIC CO.,LTD.         133,473 65,538

2005 Financial Highlights:2005 Financial Highlights:

Baht:Million 2005 +/- YoY

Ad.Revenue 4,963 -10%

Concerts & Shows 1,032 +70%

Oth. Sales Revenue 312 +42%

Total Sales Revenue 6,308 -0.2%

Net Profit 881 -45%

4Q2005 Highlights:4Q2005 Highlights:Baht:Million 4Q05 +/- QoQ +/- YoY

Ad.Revenue 1,404 +19% +9%

Concerts & Shows 162 -19% -25%

Oth. Sales Revenue 115 +45% +4%

Total Sales Revenue 1,681 +15% +4%

Net Profit 293 +42% +23%

High Operating Leverage:High Operating Leverage:

As our operating costs and expenses are mostly fixed in nature, thus BEC World has high operating leverage.

Our profitability will improve greater than the growth rate of our revenue growth.

0.60

0.80

1.00

1.20

1.40

1.60

1.80

2.00

2.20

2.40

2.60

2.80

3.00

Revenue Profit

Revenue and Profit Growth

(1Q99 is BASE)