Beby 2011 profile

COMPANY PROFILE

S.p.A

S.p.A

LIGHT AND ART IN THE LIVING

Light as emotion, sensation, artifice and metaphorical revelation.

BEBYGROUP S.p.A. rewrites the art of illuminating turning it into works of art,

by creations that fuse functionality and aesthetics, quality and décor, identity and scenic effect.

A philosophy which makes the light the absolute protagonist in an environment which gets redesigned,

redefined and enriched by the distinctive characteristics of the materials, by the forms and details

which are translated in visual experiences unique in variety and intensity.

Works of art that originate from a 50 year experience which handcraft and innovation,

research and passion have formed the essence of a reality which has become all over

the world synonymous with prestige and style, representing the class choice for an internal illumination

creating harmony between lighting projects and architecture.

A project of constant stylistic research which has allowed the company to become

protagonist with their own collections of illuminations of the most renowned hotels and resorts and

of the most exclusive luxury residences, attaining in 2003

a prestigious collaboration with the La Fenice theatre and in 2004 with the La Scala theatre for which BEBYGROUP S.p.A.

had taken upon themselves the reconstruction and the restoration of the original main parts of the illumination.

An excellence that originates from a qualified know-how,

consequence of the great experience of the family Soffiato that is not only based on influential and

prestigious partnerships for the realisation of exclusive materials but also on the research,

design and projecting of the models’ technique and style.

Characteristics entrusted to the company’s creative director, Silvia Broggian,

aimed to interpret and anticipate the new artistic trends with a scrupulous interest towards

the lifestyle and a philosophy of the coordinate that takes form in the collection of furnishing elements and

complements “Home”, enriching it with glamour and emotion with the collection of candles “The scent of light”.

Influences and revelations of style tinged with singular nuances each exemplar of the labels

distributed by BEBYGROUP S.p.A. , BEBY ITALY and DILUCE.

THE HISTORY

THE PRESIDENT

THE DESIGNER

“To me light is Life, Glamour!

It is trendy and therefore lifestyle which becomes

a language of artistic communication and

revealer of creative dimensions”

Silvia Broggian

“Light even though we can’t perceive it,

is like air and water,

an element of primary importance for life.

It is warmth, colour and it is the means which

permits us to perceive

the various nuances of an object,

of a face and it makes us live.

For this reason creating works that brings light

has always fascinated me.”

Massimo Soffiato

The story of BEBYGROUP is really the life story of Gabriella Bertotti,

for whom a passion for Italian art and craft became a way of expressing an

extraordinarily creative temperament.

HERITAGEEXCELLENCE, PRESTIGE, TRADITION, HISTORY, IDENTITY, INNOVATION

“High technology might be a luxury today but by tomorrow it will inevitably have become the norm”

For BEBY ITALY and DILUCE on the other hand, lasting luxury lies in the knowledge that every one

model embodies hundreds of years of Italian craftsmanship and skill in the creation of objects of unique value.

Tremendous importance is attached to the craftsmen who provide the skills and techniques

we need to create unique, personal, and exclusive objects of art.

And tremendous care is taken over every detail to guarantee the excellence of the finished product,

because excellence is the platform on which

the identity and philosophy of BEBY ITALY and DILUCE have always stood firm.

THE METALCREATIVITY, FORM, ESSENCE.FORGING SOUL.

THE GLASSMATTER, LIGHT, EXPERTISE. BLOWING PURITY.

THE WOODWARMTH, NATURE, PLASTICITY. FREEING PURE HARMONY.

THE LEATHER, THE TEXTILEMAGIC, SENSATION, QUEST FOR STYLE. EXPRESSING PRECIOUSNESS.

THE REFINEMENTSFASCINATION, DETAILS, UNIQUENESS. SEALING PASSION.

Beby Italy has managed in exclusive the restoration and the reconstruction of the original main parts

of the illuminationof the renowned Theatre La Fenice of Venice completely destroyed by a fire

the 29th January 1996 and reopenedto the public on 14th December 2003.

A prestigious and extremely demanding project, under the direct supervision of the Venice

municipality for which the company has managed the complete reproduction of over 250 models,

from wall brackets with 3 or 5 lights, chandeliers and wall brackets Empire style,

realized in metal bronze fusion with over 50.000 pendants in cut crystal for the Cavea Central,

the Palco and the Palco Reale. The absolute protagonist of the Cavea Teatrale is the impressive

chandelier with 136 lights, interiorly reconstructed under the strict supervision of UNESCO which

monitored each phase of the production, from the realization of the matrixes for the bronze fusion of the

structures and the friezes, to the creations of the crystals in cut glass until the reproduction of

the 3 bronze statues placed at the centre of the structure.

Particulars realized entirely by hand which symbolizes the attention that

Beby Italy has for details, nical and stylistic research of the models and for the innovative technology that has

allowed the addition of particular dicroiche lights necessary to illuminate the statues and friezes placed

at the centre of the chandelier creating a new and fascinating games of light.

Rediscovering and perfecting the methodology, handcraft techniques and workmanship

now no longer in use, the company has been able to reproduce all the models on the basis of the originals

from the XIX century without undergoing any esthetical variations, adapting them at the same time

to the actual safety norms. An undertaking which has given Beby Italy an important opportunity

for professional growth and which has consolidated and confirmed the value of the entrepreneurial process

of the company, made of passion, handcraft and professionalism which allowed a renown theatre,

recognized and undisputed symbol in the Italian art world, to recommence shining in all its antique splendour.

THE ART OF BEBY ITALY AT THE SERVICE OF THE ITALIAN ART

Theatre La Fenice

Created in 1966, the Beby Italy label for internal illumination is BEBYGROUP’s symbol of history and tradition

and it is dedicated, by 2 distinct artistic sensibilities, to a classic and renaissance style contained

in the catalogue “Collezioni” and to an interpretation of the classic taste in a modern and contemporary style

which is contained in the catalogue “Emozioni”, in which the illumination is transformed into a lifestyle,

giving the environment expression of class and theater.

A choice of class that is destined for environments with considerable

artistic and architectural value, enriching a sophisticated and precious style with refineness of the lines and

elegance of an exclusive scenic illumination.

A value that derives from the careful choice of materials used, from the Murano glass,

the certified Swarovski crystals, the valuable fabrics and the chrome and gold plated metals, to the meticulous care

of the prestigious details and the finishings, strictly handcrafted.

Characteristics which are completed by the collection of furniture elements and complements “Home”,

designed and realized to combine with the light creations and the fragrances of the candles “The scent of light”,

which enrich the ambient with pleasant and exclusive emotions.

The Home Beby Italy collection is a perfect expression of the Atelier del Lusso concept, and is the result of top

quality Italian craftsmanship and the exclusiveness of unique articles.

This bespoke art collection integrates and complements our coordinated accessories ranges.

Both furniture and accessories are inspired by the concepts of beauty and elegance, embodied in sensuous lines,

precious fabrics, leather and materials.

Truly prestigious finishings and gems which convey the splendour of the details.

Details which reveal the uniqueness of a lifestyle offering the excitement of the prestige of an unequivocal style.

carp

et b

y

Inspired by the DILUCE creations the “Home” collection of furnishings elements and complements has been studied

and realized to recreate the elegance and the style of the coordinate which is translated into lifestyle.

Sofa’s, pillows and poufs in silks or cotton velvets, tables of chrome plated metal and extra clear glass are

handcrafted products following the ergonomic lines and minimal volumes of design enriched by stylish details.

The crystal mesh, the welded Swarovski crystals, used for the finishings, and the various available colours

(white, black and pearl grey) recall the creations of the crystal Dream collection.

Citation of style that relive also in the new and exclusive line with the personalised DL logo created

with Lurex thread in a cotton and silk jacquard with grey background which create a texture with a refined effect.

Created in 1998, the DILUCE label for internal illumination is dedicated to actual and anticipator

style and to an ambient in which the essence of the design encounters the values and quality

of the technical functional illumination. A strong and anticipating character, that is created by an careful analysis of

the modern artistic sensibility to exalt the creations’ minimal forms and the clean innovative lines with the pure-

ness and the harmony of the chrome plated metals, the certified Swarovski crystal, the satins and the velvets.

Characteristics that are substantially valued by the workmanship rigorously handcrafted, by the innovative and

exclusive production techniques and by the care of the details and of the finishings, which represent the “must” of

a soul rich of modernism. An identity of value to transform the environment and its illumination into lifestyle, also

through the collection of furnishing elements and complements “Home”, produced in coordinate to give freshness

and essentiality to a unique style, expression of the personal identity.

bebygroup.com