BeanSE.com - Google Advertising and Search Engines Optimization

Google Advertisement

Edward Chong (seodaddy)– Google Ads Evangelist

• Introduction• Webstore Trends and Statistics • Digital Ads Opportunities• SEO and SEM Strength• Guides On Google Advertising• Top Strategies to promote online

INTRODUCTION

Online purchase – flights 86% of respondents* in Malaysia made their last leisure flight purchase online

OPPORTUNITIES

What can’t I see my site on 1st

page?

International Results

Guarantees ?

How many keywords?

It’s ok, lets wait till I got a thousand

I have tons of leads, why no

sales

Am ranked, why no leads

Tons of traffics, but…

Automotive

Education

645 unique visits/month

10,567 unique visits/month

120 leads

560 leads

Eye Tracking in 2014: How Users View and Interact with Today's Google SERPs

• Paid Ads

• Instant Ads Results

• Expect Immediate Visibility

• Paid only there is a click

• Conversion tracking

• Ads Campaign Targeting

OVERVIEW

Google Advertising Opportunities ( Identifying )

AdWords Ads

Google Advertising Opportunities ( Identifying )

Hundreds of thousands of worldwide content partners

GoogleAdvertising Network*

GoogleContent Network

• Reaches 548 million worldwide Internet users, more than any other property or network

• Tens of thousands of advertising auctions occur every second to select and serve relevant ads

• Hundreds of thousands of worldwide advertisers and publishers

Google Content Network

Google Advertising Opportunities ( Identifying )

Google Advertising- Pick and Go Sales Approach ( Know-how)

Google Advertising Opportunities ( Identifying )

Google Advertising Opportunities ( Identifying )

Google Advertising Opportunities ( Identifying )

Google Advertising Opportunities ( Identifying )

Google Advertising Opportunities ( Identifying )

REVIEW & ANALYZE & MONITOR

Google Advertising Opportunities ( Identifying )

Key Features ( Know-what)

Extensions - Call

Extensions - Map

Extensions – Google +

Google – Extensions