• What are beacons and Location Analytics? • What are their uses? • Should customers be excited about them? • What do retailers get from Beacons? • What are the privacy implications? • What do I do to bring Beacons WEBINAR: Photograph by Joe McNally, National Geographic Beacons: When Do You Need Yours, and Oh, What are Beacons? Presenter: Jon Rosen EVP, iInside jrosen@iinside.
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Beacons: When Do You Need Yours, and Oh, What are Beacons?
Find out what all the buzz is about – Beacons, iBeacons, Sensors and other emerging indoor location solutions for retail. Get a clear perspective on what they are, who should use them and when, and learn about related hot topics and emerging trends. Analysts will gladly field questions during the webinar.
Register now --- Attendance is limited to ensure personal interaction.
• What are beacons? • What are their uses? • Should customers be excited about them? • What do retailers get from Beacons? • What are the privacy implications? • What do I do to bring Beacons to my team?
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• What are beacons and Location Analytics?• What are their uses? • Should customers be excited about them?• What do retailers get from Beacons?• What are the privacy implications?• What do I do to bring Beacons to my team?
WEBINAR:
Photograph by Joe McNally, National Geographic
Beacons: When Do You Need Yours, and Oh, What are Beacons?
Beacons are a system of low-powered transmitters that enable push notifications to mobile devices running an application in close proximity
• The iBeacon works on Bluetooth Low Energy (BLE), also known as Bluetooth Smart
• iInside nodes use BLE and Bluetooth classic to enable location-based messaging and location analytics
What are their uses?
Photograph by Joe McNally, National Geographic
Retailers leverage the in-store advantage by enabling highly targeted, on-site communication
Photograph by Joe McNally, National Geographic
Market Introduction of One-Way, near-field location identification• App-dependent Push Messaging• Does not detect the presence of other devices
Does Not Provide a Geolocation• 16-byte UUID (can be used to identify a retailer)• UUID Major (can be used to identify a store number)• UUID Minor (can be used to identify a location in a store)
Near-field Configuration
Battery Powered
What does an iBeacon do?
Photograph by Joe McNally, National Geographic
Mobile Application Required For Push Messaging
Applications Register UUID/s of interest with iOS
Push Notification Generated By iOS When Registered UUID is Encountered
Applications Can Scan and Perform Ranging When Active
How does an iBeacon communicate with a mobile device?
Photograph by Joe McNally, National Geographic
A a system of sensors that identify the geospatial position of a mobile device and use data analytics to generate actionable insights into consumer traffic behavior.
What is Location Analytics?
What are the benefits and drawbacks of the different technologies?
Photograph by Joe McNally, National Geographic
Beacons and passive analytics are different.• Beacons: app-based location messaging• Passive Analytics: Retailers benefit from
consumer traffic behavior• Combined: Relevant personalized messaging and
Analytics in a single infrastructure
Photograph by Joe McNally, National Geographic
How beacons and location analytics technologies work together
iInside installssensors that followBluetooth and WiFisignals for highly accurate1-meter precision analytics
Consumer devicesUse WiFi and/orBluetooth
The collected data is securely sent to iInsidefor further examination
These reports allowbusinesses to make calculated improvements that increase profits
iInside’s teamof analysts provide insightful reports basedon their findings
Should customers be excited about them?
Photograph by Joe McNally, National Geographic
YesCustomer can opt-in to indicate their Preference for:
• Targeted Mobile advertising and content delivery• Loyalty recognition & rewards• Information to assist the shopping experience
What do retailers get from iInside Beacons?
Photograph by Joe McNally, National Geographic
iInside Beacons work with apps, to combine users’ app data with data on how they move through stores. This helps retailers better adjust and optimize their audience, messaging and delivery.
• Communicate with visitors based on their location • Use individuals’ data to target messaging • Pushing ads and coupons to consumers • Combat “showrooming”• Generate consumer data
What to retailers get from location analytics?Critical KPIs for smart retailers
Photograph by Joe McNally, National Geographic
Every key constituency; Operations, Merchandising, and Marketing, will use precise indoor traffic analytics to measure, optimize and improve core KPIs, including:
BEACONS:• Opt-In only. Users’ comfort depends on how much personal data they are willing to
relinquish in exchange for utility • Consumers are open to sharing data as long as they’re getting something valuable in
return.
ANALYTICS:• All data is anonymous• Consortium provides privacy guidelines and opt-out facility• Consumers have shown an acceptance of this within prior technologies
Photograph by Joe McNally, National Geographic
Business Case
Reporting & Value Plan
Pilot Implementation
•Performance metrics•Queue management•Staffing (departmental and check-out)•Pathing, dwell and draw; change effects
•Success metrics•ROI model
•Optimization•Integration
Budget
Implementation
•Hard costs•Soft costs
What do I do to bring beacons and location analytics to my team?
•2-4 months•Proof of concept, technology and vendor•Build constituencies
Adoption: Business
Location Analytics Webcast Series Indoor Location and:
Photograph by Joe McNally, National Geographic
• Loyalty: Mobile Applications• Retail Business Intelligence• Scheduling and Clienteling• Retail Queue Management• Retail Merchandising • Store Design• Retail Showrooming
• Technology/Differences
• Airport Applications and Queuing• Convenience Stores• Specialty Retail• Mobile SDK, LBM• Location Intelligence for Indoor Maps• Shopper Engagement