Enterprise Social Computing from BEA Stop Reinventing the Wheel – Leverage Your Community Knowledge Hutch Carpenter BEA Systems
BEA Pathways - Expertise Location
May 07, 2015
March 2008 presentation from a BEA Systems webinar about expertise location. Pathways lets users tag content and people, as well as bookmark internal content and external websites. It applies an algorithm to give ratings to users and information in the system.
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Enterprise Social Computing from BEA
Stop Reinventing the Wheel – Leverage Your Community Knowledge
Hutch CarpenterBEA Systems
BEA Confidential. | 2
Agenda
Social Computing Overview
The Productivity Paradox
Pathways: Tools for Productivity
Q&A
BEA Confidential. | 3
Information overload:
challenge finding what and who
Style of work:Ad hoc,
Collaborative, Content-rich
Dynamic, urgent
activities:supported by
rigid enterprise tools
Complex work processes: move across
data stovepipes
The Modern Knowledge Worker
More than 85% of a typical S&P 500 company’s market value isthe result of intangible assets…the bulk of which are its people.
The challenge is to make knowledge management more effective.
The Web Is the Largest Knowledge Management Platform
Through Web 2.0, millions of daily contributions get organized through billions of daily interactions
Link analysis ranks search results Tags personalize taxonomies and aid discovery
Social networks connect and illuminate
Blogs provide information, analysis and opinion
Wikis are indispensable tools for knowledge
Web 2.0 Becomes Enterprise 2.0
The user-centered tools that have organized the Web have become powerful applications for managing content inside the enterprise
BEA Confidential. | 6
How This Can Come Together… Facebook for the Enterprise?
Personal Tag Clouds
Friends’ Updates
Status Updates
BEA Confidential. | 7
BEA’s Social Computing Applications: Balancing User Participation with IT Control
AquaLogic Pages
AquaLogic Ensemble
AquaLogic Pathways
User-created mashup applications and web content
Blogs, wikis, RSS
Web services
Role-based security
Developer-driven mashups and web application management
Reusable widgets
SSO, usage tracking
Perimeter security and authorization
User-driven social search and expertise discovery
Tagging
Bookmarking
Social networks
Role-based security
The Productivity Paradox
Workers need access to corporate data to be productive, but accessing corporate data is reducing productivity
Information Productivity Tools Have Not Kept Up with Today’s Reality
Information usage changes dynamically
Flexible categorization schemes
Multiple perspectives on the same information
Content descriptions determined by the user
Amount of information is ever increasing
System value grows with usage
Relevance is based on context and user experiences
Track people interactions around content
Reality What Is Needed
Information Is Exploding
Exponential growth in data… …increases the challenge of accessing it
Lotus Notes
Documentum File Servers, Team Sites,
CMS, etc.
SharePoint
Search Kills Productivity
Results from your search: 41,279Showing: 1 – 10
Results from your search: 41,279Showing: 1 – 10
Search for text:Search for text:customer OR account management OR sales
Time spent searching for information…
• 25% of information workers’ time is spent searching for information
• At a cost of $15K each year per employee in lost productivity
• Collectively, the time spent gathering and looking for information translates to an estimated. 4.5 billion lost hours per year for US corporations
…has a direct impact on the corporate bottom line
Sources: Center for Media Research, Accenture
Cannot Find Experts
Workers tend to rely on close contacts…
Source: Harris Interactive and Tacit Knowledge Systems
…which limits their ability to tap into the expertise of the enterprise
• 67% believe there are colleagues who can help them do their job better
• 39% say they have difficulty locating the right people
• Only 25% frequently go outside their department to seek or share knowledge
• 38% don’t get asked for their help and information
Cheryl, Director of Marketing
Victor, IT Manager
John, Director of Operations
Nora, Director Field Services
Irene, Product Manager
Information Productivity Solutions Should…
Seamlessly create a searchable content space regardless of where the content resides
Mirror existing data security infrastructure
Recognize what I consider most useful
Find expertise as well as they find content
Should leverage community knowledge at the project, department, and company levels, and beyond
An information productivity solution should enable me to work smarter, faster and more collaboratively
BEA Confidential. | 14
AquaLogic Pathways provides social search and expertise discovery with user-centered knowledge management tools and usage analysis
AquaLogic Pathways: A Solution for Information Productivity
ActivityRank: search ranking based on usage
Tags: each user’s own way of categorizing knowledge
Bookmarks: easy retrieval and search of saved content and people
Expertise Networks: surface expertise based on published content, tags and implicit social networks
Content Submission: add tagged content to the enterprise content space
Security: mirror the security and provisioning already in place
Portal Integration: works with existing portals
AquaLogicPathways
AquaLogic Pathways Transforms Information Productivity
Search & Tag Administration
BEA AquaLogic Pathways Search
ActivityRank Calculation
• View• Bookmark• Tag• Edit
• View• Bookmark• Tag• Edit
Productivity
Access Content Anywhere
Participation
ActivityRank: User Actions Determine RelevancyThe ranking engine calculates ranks for this scenario:
tagtag
page pagepage
10 10
1
3
4
5
3
21
1
1
Rankable objects: users,
tags, pages
Ken creates page, clicks on a tag,
adds Jill as contact
Jill clicks Ken’s page, creates a tag, applies
it to another page
Lisa clicks Jill’s tag, finds Jill’s page,
clicks another page
11.7 28.7 17.4
3.9 26.3
10.7 12.6 3.4
The ranking engine calculates
ActivityRanks
1
Tags: Personal Productivity Tools That Benefit Everyone
Jill
Ken
Kurt
Dax
The Retail Expert
The Retail ExpertThe Retail Expert
Authored DocumentsAuthored
Documents
Submitted External
Documents
Submitted External
Documents
Submitted External Websites
Submitted External Websites
Tags by OthersTags by Others
People: Workers’ Content and Interactions Surface Expertise
Authored Documents
Submitted External
Documents
Submitted External Websites
Tags by Others
Pathways Use Cases
Situation: Tough annuity tax question
Old Way: Ask around the office
New Way: Expand search globally for experts
Result: The right answer, faster
Banking / Customer Service
Consumer Packaged Goods / Marketing
Situation: Launch of new energy drink
Old Way: Start from scratch on go-to-market strategy
New Way: Leverage existing knowledge of colleagues
Result: Launch product in shorter timeframe
Pharmaceutical / R&D
Situation: Researching methods to grow macrophages
Old Way: Spend several weeks isolated researching
New Way: Find colleague studying same issue
Result: Collaborate for breakthrough therapies
Pathways Demo: Expertise Networks
Amy leads the customer service department of a retail bank, AnyBank Inc. She and her team field a lot of calls from customers. These calls serve as both a marketing opportunity and as a source of customer feedback about the products.
Amy thinks it would be valuable to have a web presence for customers, to provide for greater engagement with them and to proactively inform them of new developments.
She thinks this consumer-facing community could include blogs, and a wiki for different topics and information that would be interesting to consumers.
She has the idea, and needs to do some research. She will use the web for research, of course. But are there people inside the bank who might be helpful?
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