BEA Ignite2015 - Clark

Chandra ClarkUniversity of Alabama

Report & Teasing Using Instagram and Vine

BEA IGNITE

Chandra Clark, PhD

The University of Alabama

REPORTING & TEASING

USING INSTAGRAM AND VINE

VINE VS. INSTAGRAM

VINE REPORTING: BOSTON BOMBING

• 29 year old Doug Lorman shared a 6 second Vine video from footage on the

Boston NBC Newsfeed

• That day the loop was tweeted 15,700 times, viewed by over 35,000

• Alex Goldmark-producer at WYNC said Vine was getting its moment as a

breaking news tool.

• Other Vine reports showed the aftermath of the explosion, Twitter streams

updating with news, and recording news reports through TV screens.

VINE USED BY CITIZEN REPORTERS:

• As a sign of support

• To set the scene

• To show emotion and use emojis

• To spread the news to a younger generation

VINE USED BY NEWS AGENCIES/REPORTERS:

• CBS to help capture suspects

• NBC to cover the restoration of the Jersey Shore following

Sandy

• To illustrate the impact of weather

• ESPN for great plays

INSTAGRAM REPORTING BY CITIZENS:

• Florida State Shooting

• Ferguson Riots

INSTAGRAM REPORTING BY NEWS AGENCIES:

• Florida State Shooting

• State v. George Zimmerman

• Ferguson Protests

SPRING 2014: SOCIAL REPORTING EXPERIMENTVINE ASSIGNMENT:

• Had students create a 6 second creative/informative tease of a story with a news, sports, or weather focus

• Had a 25 word or 2 sentence limit

• Add captions/verbatim to the Vine

• Tag me, add location of video, add hashtag of #uatcf335

• Same rules for nonprofit group project

INSTAGRAM ASSIGNMENT:

• Create a 15 second report

• 60 words or 5 sentence limit

• Add 2 sentence caption/verbatim to the Instagram

• Tag me, add location of video, add hashtag of #uatcf335

• Same rules for nonprofit group project

FALL 2014: SOCIAL REPORTING EXPERIMENT

INSTAGRAM VIDEO ASSIGNMENT

• Create a 15 second report

• 60 words or 5 sentence limit

• Add 2 sentence caption/verbatim to the Instagram

• Tag me, add location of video, add hashtag of #uatcf335

• Same rules for nonprofit group project

INSTAGRAM PHOTO ASSIGNMENT

• Take 5 photos of 5 different events/stories

• Tag me, add location of photo, add hashtag of #uatcf335

• Add 2 sentence caption/verbatim/description

• Same rules for nonprofit group project

VINE REPORTING BY STUDENTS:

• Leah Bradford

• Taylor Crosby

• Katie Malone

• Thomas Pratt

• Sarah Busby

INSTAGRAM VIDEO STORYTELLING:

NONPROFIT GROUP REPORTING:

• Al’s Pals

• Alabama Choir School

• Arts ‘N Autism

• Humane Society of West Alabama

INDIVIDUAL REPORTING:

• Reshad Hudson

• Katie Gilhooly

• Charlie Argo

• Patrick Norwood

INSTAGRAM PHOTOGRAPHY BY STUDENTS:

NONPROFIT GROUP REPORTING

• Al’s Pals

• Alabama Choir School

• Arts’ N Autism

• Humane Society of West Alabama

INDIVIDUAL REPORTING

• Nick Knight

• Lance Barton

• Caitlin Golden

• Reshad Hudson

SOCIAL MEDIA REPORTING TAKEAWAYS:

• For the nonprofit group project, several of the clients are now

using Instagram in an effective way

• The realization that short form videos can give out a significant

amount of information in 6 and 15 seconds

• Framing and creative angles can pay off in short form videos

and photography

• Detailing locations, hashtags, and tagging teaches students to

consider the audience they want to reach

• Students learn how to use Vine and Instagram for teasing and

storytelling for mobile and younger audiences

• It’s a fun and creative way for students to use their videography,

editing, and writing skills on a smartphone