Be Your Own Angel Investor - A Revenue Model for Bootstrapping

Be Your Own Angellet’s talk about MONEY MONEY MONEY!!!

80$

$15,000

$30,000

$45,000

$60,000

$15,000

$30,000

$45,000

$60,000

$1,739,680

* 6.5 years

$5,000

$10,000

$15,000

$20,000

$25,000

$30,000

first year?

Jan 2009

$5,000

$10,000

$15,000

$20,000

$25,000

$30,000

$27,202first year?

Jan 2009

THE HOLY GRAIL

RECURRING REVENUE

THE HOLY GRAIL

RECURRING REVENUE

slowly…

DOOMhow’d we survive

?

THE SPECTRUMbe glad it’s not one of those grid chart thingies

Trust FundJob Consulting Agency Product

Less Power

More Power

Trust FundJob Consulting Agency Product

Less Power

More Power

Trust FundJob Consulting Agency ProductVent

ure

Less Power

More Power

Job Consulting Agency Product

easy-ish natural WTF!?

easy-ish natural

Job Consulting Product

Service Business

Agency

quick & easy money

easy-ish natural

Job Consulting ProductAgency

hard & slow

hard & slow is my specialty.

3.5 mil$

hard & slow is my specialty.

3.5 mil$

4 mil>$ by our students

hard & slow is my specialty.

raised rates

raised ratestaught workshops

raised ratestaught workshopsself-pub’d ebook

raised ratestaught workshopsself-pub’d ebookkept going.

January - December

32,831$January - December

JS Master Class

JavaScript Performance Rocks!

Freckle, obv

YoH

$0

$100,000

$200,000

$300,000

$400,000

2009 2010

30x500 JS Workshops JS eBook Freckle

What happens when you stop thinking of money as something that happens to you, and start thinking of how you could happen to money?

What happens when you stop thinking of money as something that happens to you, and start thinking of how you could happen to money?

“It’s liberating, and addicting. Liberating because, unlike with a ‘job’ or even putting all my eggs into a single SaaS basket, I’m in complete control of growth.”

6,000$

Double Your Freelancing Rate

Planscope

Master Class

DYF Clients

Double Your Freelancing Rate

Planscope

Master Class

DYF Clients

you’ve got SO MANY more options than “strike it rich” or “fail”

Free up time & energy to stick it out.

STRATEGY?

STRATEGY?Free up time & energy to stick it out.

TACTICScharge more, consult lesscreate income portfolio

charge more, consult less

essentially a way to buy your own time* for employed peeps, too

4-day work week, same salary

Raise rates, fewer projects

4-day work week, same salary

Raise rates, fewer projects

4-day work week, same salary

Productized consulting

time

reve

nu

e s

ha

rea path to transition…

time

reve

nu

e s

ha

re

product

hourly/wage

a path to transition…

build your income portfolio

(where does income come in from?)

salary

salary

hourly wage

salary

hourly wage

transaction fee

salary

hourly wage

transaction fee

one-off sale

salary

hourly wage

transaction fee

one-off sale

recurring sale

salary

hourly wage

transaction fee

one-off sale

recurring sale

sala

ry

ho

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wa

ge

tran

sac

tion

fee

on

e-off

sale

rec

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FIVE REVENUE TYPES

on

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sale

sala

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fee

rec

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FIVE REVENUE TYPES

on

e-off

sale

sala

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fee

rec

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FIVE REVENUE TYPES

on

e-off

sale

sala

ry

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wa

ge

tran

sac

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fee

rec

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g sa

le

FIVE REVENUE TYPES

on

e-off

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on

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sala

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FIVE REVENUE TYPES

how to create a windfall

Focus on your customer.this solves most problems.

Help them achieve results.results: better than expertise, fame, reputation, money…

Build your list.from day one.

Offer them something they already need, want, & are ready to buy. people are in pain right now. don’t get clever.

Value.

Value.

money

Value.

money pain

create customers for your future

help customers NOW

Use your byproducts.

product formats

★ ebooks★ screencasts ★ video courses★ templates, libraries, themes★ teleconfs & workshops ★ tools (*careful!)

product = self-serve, no intervention, little to no maintenance

Start at $19 & work backwards.yep, that’s right, don’t think, just do what I say

Create events.

Seriously, get over yourself.no, you are not a “perfectionist”

3,681$

Think like an investor.(NO, it won’t pay immediately. that’s ok.)

stick with it

yes, it’s slow.

“… I discovered that this simple formula of doing good work and getting paid for it was supposed to be slow for modern business.

“… I discovered that this simple formula of doing good work and getting paid for it was supposed to be slow for modern business.

PSHAW!!!

tiiiiime, why you punish me?

$15,000

$30,000

$45,000

$60,000

$1,739,680

* 6.5 years

$27,202the first year

$27,202the first year

$570,000this year (ARR)

$27,202the first year

$570,000this year (ARR)

$267,643on average

With the same amount of practice, the long-term-commitment group outperformed the short-term-commitment group by 400 percent.

With the same amount of practice, the long-term-commitment group outperformed the short-term-commitment group by 400 percent.

What happens when you stop thinking of money as something that happens to you, and start thinking of how you could happen to money?

Security.

The freedom to grow slowly.

Independence.

To do what matters.

Serving others.

“You may delay, but Time will not.”

unicornfree.com/peersconf

$5 off

@amyhoy