BE THE DISRUPTOR : THE EPILOGUE (so far!)

 BE THE DISRUPTOR: THE EPILOGUE (so far!)

Presentation to #ISOJDavid Skok, @dskokDirector of Digital @globaltvnewswww.globalnews.ca

How do we attract an audience?(Jobs to be done)

How do we reach sustainability?(Modularity vs. interdependence)

How do we change the culture?(RPP Model)

A FRAMEWORK FOR ANSWERING…

Every story is ongoing Every beat is a site Every author is a brand

GLOBALNEWS.CA SITE PHILOSOPHY

1. SITE REDESIGN

• Editorial: Emphasis on posts

• Layout: Story “stream” over a “curated” lineup

• Design: Mobile first• Sales: Sponsored,

branded and featured partner content

Major findings

2. NEW CONTENT MANAGEMENT SYSTEM

• Editorial: “Frictionless posting and metatags/ SEO/sharing

• IT: Market forces and scale, WordPress (powers 18% of the internet)

• Developers: Evolving open vs. closed community

• Sales: Syndication and ad targeting

Hourly huddles instead of daily story meetings

Real-time analytics Weekly editorial meetings

with broadcast

Breaking news desk Local desks (12 newsrooms

across Canada) Investigative data desk Subject beats, including

world, politics, health, money, weather & climate, entertainment and technology

Beat system Management approaches

3. EDITORIAL WORKFLOWS

SUPPER-HOUR NEWSCAST?

@[email protected]

www.globalnews.ca

THANK YOU