Be My Friend and Follow Me: Social Media Marketing A Special Presentation by Lifestyle Photographer Shuva Rahim
Be My Friend and Follow Me
May 10, 2015
Facebook, Twitter, profile, page, Facebook page, Twitter Page, tweet, tweeting, friend, fan, become a fan, become a friend, social media, social media marketing, social network, social networking, marketing, advertising, promoting, brand credibility
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Be My Friend and Follow Me:
Social Media Marketing
A Special Presentation by Lifestyle Photographer Shuva Rahim
What is Social Media?
Social Media is people having conversations online.
Why Use Social Media?1. Gets you to CONNECT and RECONNECT with people
Source: What the F**K is Social Media: One Year Later by Marta Kagan
Why Use Social Media?
1. CONNECT & RECONNECT
2. GENERATE BRAND AWARENESS
3. BUILD CREDIBILITY
4. REACH TARGET AUDIENCE
5. CONTROL YOUR MESSAGE
Why Use Social Media?
1. CONNECT & RECONNECT
2. GENERATE BRAND AWARENESS
3. BUILD CREDIBILITY
4. REACH TARGET AUDIENCE
5. CONTROL YOUR MESSAGE
Source: What the F**K is Social Media: One Year Later by Marta Kagan
Facebook 101: Starting a Personal Page
www.facebook.com
Facebook 101: Starting a Personal Page
Are your friends already on Facebook?
Facebook 101: Starting a Personal Page
Fill out your Profile Info
Facebook 101: Starting a Personal Page
Set your profile picture
Facebook 101: Starting a Personal Page
View and edit your profile
Facebook 101: Starting a Personal Page
View and edit your profile
Click Settings
Facebook 101: Starting a Personal Page
Facebook 101: Starting a Personal Page
View and edit your profile
Facebook 101: Starting a Personal Page
View and edit your profile
Choose whoSees Your profile:
- Everyone- Friends of FriendsOr- Only Friends
Facebook 101: Starting a Personal Page
View and edit your profile
Facebook 201: Etiquette
Who do you “friend”?
Anyone and everyone you know, knew, or professionally know of – regardless of whether you’ve met them.
Facebook 201: Etiquette
Who should you NOT “friend”?
- Criminals - People you do not like- Your “friends’ ” spouses/significant others who you don’t have contact with
Facebook 201: Personal Page Basics
Status Updates: - Interesting- Informative- Worthy of reaction (thumbs up or response from friend)- About your daily life: work, family, kids, hobbies, etc.
Facebook 201: Personal Page Basics
Home Page
Facebook 201: Personal Page Basics
Facebook 201: Personal Page Basics
For conversations you don’t want (and shouldn’t) make public,either call, write a personal email or write a personal message viaFacebook.
Facebook 201: Personal Page Basics
Connect with People EVERY DAY
- Respond to Friend Requests- only those you want to - within 48 hours or less.
- Respond to status updates.
Facebook 301: Business Page Basics
Create a Page for a Business
Facebook 301: Business Page Basics
Scroll to the bottom of any business Page…You will see “Create A Page For My Business”
Facebook 301: Business Page Basics
Facebook 301: Business Page Basics
Facebook 301: Business Page Basics
Facebook 301: Business Page Basics
Facebook 301: Business Page Basics
Facebook 301: Business Page Basics
Facebook 301: Business Page Basics
Tag people in photos,Regardless of whether they are friendsor clients or both.
Facebook 301: Business Page Basics
Facebook 301: Business Page Basics
Getting Fans for Your Business Page
• Do a status update asking your “friends” to “Become a Fan.”• Promote FB page on Website,
biz card, newsletters, all promotional materials, etc. • Link fans to promotions • Talk about it• Respond to fans
Facebook 301: Business Page Basics
Target Your Audience
Twitter 101: Following People
www.twitter.com
Twitter 101: Following People
www.twitter.com
Twitter is Like Facebook for Businesses
• You’re “following” and “being followed”
by like people/businesses in your industry or field.
• You are giving and receiving ideas, information, referrals about/within your industry/business
• … in 140 characters
Twitter 101: Following People
Twitter 101: Following People
www.twitter.com
Twitter 101: Following People
www.twitter.com
Twitter 101: Following People
Twitter 201: Etiquette
Who do you “follow”?
• Anyone in or related to yourfield that posts at least 2-3 times/week.
• Anyone with a website AND location
Twitter 101: Following People
Twitter 101: Following People
Best Practices
• Check to see if you have new followers.• Retweet (reply) often.• Post a status update each day.
Linking Everything Together
Website
Linking Everything Together
Website
Linking Everything Together
Linking Everything Together
Linking Everything Together
Linking Everything Together
Linking Everything Together
Linking Everything Together
Linking Everything Together
Click on “Goodies”
Linking Everything Together
Click on“Widgets”
Linking Everything Together
Linking Everything Together
Linking Everything Together
Linking Everything Together
Linking Everything Together
Website
Linking Everything Together
Linking Everything Together
Linking Everything Together
Website
IN SUMMARY…
Source: What the F**K is Social Media: One Year Later by Marta Kagan
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