Be in the Know - Marcus & Millichap · Powerful Minds Gather to Think, Educate & Network Over Hotel Ownership, Investments, Development, Management & More To Register: 610-436-8400

Powerful Minds Gather to Think, Educate & Network Over Hotel Ownership, Investments, Development, Management & More

To Register:610-436-8400 or www.thinc-conference.com

May 15-16, 2014 — At Hilton Chicago Preceding The National Restaurant Association Show

Be in the Know

Co-Hosted By:

Platinum Sponsor

Morris & Mary Lou Lasky: Founders & Producers

Sponsors

OR REGISTER ONLINE www.thinc-conference.com

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CONFERENCE Registration Form

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Please note that the registration fee of $795.00 is an early-bird discount and will increase $100 on March 15, 2014. __ I cannot attend The Hotel Investment Networking Conference 2014 but please keep me informed of future THINC events.

PLEASE PHOTOCOPY THIS FORM FOR ADDITIONAL DELEGATES

Please complete and return this entire form to: Linda Chelmow THINC Director Lodging UnlimitedP.O. Box 1608 Exton, PA 19341

:HOFRPH�WR�7+,1&��7KH�+RWHO�,QYHVWPHQW�1HWZRUNLQJ�&RQIHUHQFH��VSHFL¿FDOO\� designed for Owners, Presidents, CEO’s and Deal Makers to discuss critical trends and current events impacting hospitality investments. This highly impactful Chicago HYHQW�RIIHUV�DQ�LPSUHVVLYH�JDWKHULQJ�RI�KRWHO�OHDGHUV�PHHWLQJ�WR�GLVFXVV�¿QDQFH�� development, ownership, management and franchising strategies to help you gain D�FRPSHWLWLYH�DGYDQWDJH�IRU�VRXUFLQJ�FDSLWDO��¿QGLQJ�SDUWQHUVKLSV�DQG�VHFXULQJ� your next deal.

Conference Highlights

��/HDUQ�IURP�DQG�QHWZRUN�ZLWK�KLJK�SUR¿OH�H[HFXWLYH�VSHDNHUV�FRPSRVHG������RI�&(2¶V���� Presidents, Owners, Senior Executives and Investors�RI�WRS�KRVSLWDOLW\�DQG�DI¿OLDWHG� companies.

��$Q�LQWHQVLYH�WZR�GD\�SURJUDP�WKDW�JLYHV�\RX�DOO�RI�WKH�FRQWHQW�RI�D�ORQJHU�FRQIHUHQFH� in a streamlined Thursday-Friday event including three General Session Power Panels, Speed Networking, Interactive THINC Tanks, Thursday Cocktail Party, plentiful Food Events & quality Networking Time.

��7KH�FRPELQHG�KRWHO�NQRZOHGJH�DQG�FRQQHFWLRQV�RI�\RXU�&R�+RVWV��'H3DXO�8QLYHUVLW\¶V� Driehaus College of Business, School of Hospitality Leadership, a national hospitality school of excellence, and Co-Chairs Morris and Mary Lou Lasky of Lodging Unlimited with more than 40 years of experience in hotel management and consulting and founder of The Lodging Conference celebrating its 20th year in 2014.

��)LUVW�&ODVV�FRQIHUHQFH�IDFLOLWLHV�DW�WKH�+LOWRQ�&KLFDJR�RQ�WKH�IDPRXV�0LFKLJDQ�$YH��� overlooking Grant Park and Lake Michigan, a classic landmark hotel and location.

��6FKHGXOHG�IRU�WKH�WZR�GD\V�SULRU�WR�WKH�1DWLRQDO�5HVWDXUDQW�$VVRFLDWLRQ�6KRZ�DW�&KLFDJR¶V� McCormick Place, less than one mile from THINC, allowing you to attend both these great Chicago events back-to-back.

��&RQYHQLHQWO\�ORFDWHG�LQ�&KLFDJR��LQ�WKH�KHDUW�RI�WKH�FRXQWU\��ZLWK�HDV\�DFFHVV�WR�ERWK��� ��2¶+DUH�,QWHUQDWLRQDO�DQG�0LGZD\�DLUSRUWV��ZLWK�QRQ�VWRS�ÀLJKWV�IURP�DURXQG�WKH�8QLWHG�6WDWHV�

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We look forward to welcoming you to Chicago May 15-16!

Boutique Design MagazineCicero’s Development CorporationDaly Gray Public RelationsDePaul University, Driehaus College of Business School of Hospitality LeadershipGCommerceHilton ChicagoHospitality Design MagazineHostmark Hospitality GroupHotel MakeoverHotelNewsNowHotel-OnlineHVSIllinois Hotel & Lodging AssociationInterior Image GroupLa Quinta Inns & SuitesMarcus & MillichapMarcus Hotels & ResortsMidwest Real Estate NewsNational Association of Black Hotel Owners, Operators & Developers (NABHOOD)National Real Estate InvestorPancreatic Cancer Action NetworkPlante MoranReal Estate ForumREJournals.comSheppard MullinStay Well by DelosTrust HospitalityValencia GroupVimana Franchise Systems

THANK YOU To Our 2014 Sponsors

Morris & Mary Lou LaskyLodging UnlimitedCo-Chairs & FoundersTHINC

Linda ChelmowLodging UnlimitedConference DirectorTHINC

DEAR Colleague,

Morris & Mary Lou LaskyTHINC Co-Chairs

(as of March)

2 3

Co-Host: DePaul University,School of Hospitality Leadership

The Rev. Dennis H. Holtschneider, C.M.President

DePaul University

Keynote Speaker, Hessam Nadji6HQLRU�9LFH�3UHVLGHQW��&KLHI�6WUDWHJ\�2I¿FHU

Marcus & Millichap, Platinum Sponsor

Table of ContentsSponsors 3 Moderators and Speakers 4

Conference Agenda 8

6SRQVRU�3UR¿OHV� � ��

THINC Tank Registration 14

Administration Details 15

Conference Registration 16

DISTINGUISHED Moderators and Speakers

Mark BrandauSenior Editor1DWLRQ¶V�5HVWDXUDQW�1HZV

David BodamerExecutive DirectorContent & User Engagement National Real Estate Investor

Peter GreeneFirst Vice President CBRE Hotels

Luis AcostaVice President DevelopmentWischermann Partners, Inc.

Jim Abrahamson&KLHI�([HFXWLYH�2I¿FHUInterstate Hotels & Resorts

Erle DardickFounder & CEOMonkeyMedia SoftwareMMS Catering Institute™

Tim FrensPartnerPlante Moran

Bill FortierSenior Vice President Development, AmericasHilton Worldwide

Sam Cicero, Jr. President&LFHUR¶V�'HYHORSPHQW�&RUS�

Liam BrownPresident, U.S. & Canada, Select Service & Extended Stay Lodging and Owner & Franchise Services, The Americas Marriott International

Bob HabeebPresidentFirst Hospitality Group, Inc.

Joe Aiello&KLHI�([HFXWLYH�2I¿FHUHotel Makeover

Bill DeForrest President & CEOSpire Hospitality

Jerome CataldoPresident & CEOHostmark Hospitality Group

Reginald HeardPresident & CEOBankers One Capital

Bob AlterPresidentSeaview Investors LLC

Hans Detlefsen, MPP, MAIManaging DirectorHVS

John R. CauvinMBA-h Program DirectorNorthern Arizona University

Jeff HigleyVice President/Editorial DirectorHotelNewsNow.com/STR

Brian Barrett&KLHI�([HFXWLYH�2I¿FHUGuestSciences

Larry EppleyPartnerSheppard Mullin

Gerry ChasePresident & COONew Castle Hotels & Resorts

Joel W. HiserPrincipalHorwath HTL

Steve Belmonte&KLHI�([HFXWLYH�2I¿FHUVimana Franchise Systems

James P. EvansBoard of DirectorsRed Lion Hotels Corporation

Sam Cicero, Sr. Founder&LFHUR¶V�'HYHORSPHQW�&RUS�

David Berins Managing PartnerBerins & Co., LLC

James FitzgeraldManaging Director - Hotel InvestmentsPrincipal Real Estate Investors4 5

DISTINGUISHED Moderators and Speakers

Greg MarcusPresident and CEOThe Marcus Corporation

Suril ShahSenior Vice PresidentStarwood Capital Group

Nancy JohnsonExecutive Vice PresidentIndustry Relations, Carlson

Pratik PatelChairmanAAHOA

Dr. Thomas A. MaierProfessor Leadership and Revenue ManagementDePaul UniversitySchool of Hospitality Leadership

Mary ScoviakExecutive EditorBoutique Design Magazine

Andy IngrahamPresident & CEO NABHOOD

Paul NovakExecutive Director - Lodging AcquisitionsWhitman | Peterson

Richard P. MillardChairman & CEOTrust Hospitality

Michael C. ShindlerPresidentFour Corners Advisors, Inc.

John KeelingExecutive Vice PresidentValencia Group

John PutrinoManaging Director of US Real Estate, Lodging Leisure GroupBMO Capital Markets

W. Michael MurphyHead of Lodging and LeisureFirst Fidelity Companies

Dave ShulaPresident6KXOD¶V�6WHDNKRXVH

Greg LaBergeNational DirectorMarcus & Millichap Real Estate Investment Services

John RutledgePresident & CEOOxford Capital Partners, Inc.

Hessam NadjiSenior Vice President&KLHI�6WUDWHJ\�2I¿FHUMarcus & Millichap

Bob SonnenblickChairmanSonnenblick Development LLC

Daniel LesserPresident & CEOLW Hospitality Advisors

Martin SchiffmanPresidentthe Lodging Opportunities Group

Francis J. NardozzaChairman & CEOREH Capital Partners, LLC

Samuel D. StanovichDirector Product Partner Development & Industry RelationsNational Restaurant Association

Vito F. Lotta, AIA, RID, LEED APSenior Director of DesignHilton Worldwide

Fred SchwartzPresidentAAHOA

Matt NortonPartnerK&L Gates LLP

Katherine LugarPresident and CEOAmerican Hotel & Lodging Association

Paul SciallaFounderStay Well By Delos

6 7

Allie HopeHead of DevelopmentVirgin Hotels

AGENDATHURSDAY, MAY 15, 2014 12:00-5:00 Conference Check-In

1:00-2:00 Pre-Conference DePaul University Reception (open to all)

2:00-3:15 SPEED NETWORKING Join us for a fun, fast-paced three minute rapid networking session open to all conference attendees. Bring plenty of business cards to exchange during the event!

2:15-3:15 VIP Reception (by invitation only)

3:15-3:30 CHAIRMAN’S OPENING REMARKS Morris and Mary Lou Lasky Lodging Unlimited

3:30-3:45 One-On-One Interview Moderator and Interview TBA

3:45-5:00 OPENING GENERAL SESSION HOSPITALITY POWER PLAYERS (PART I) Key executives will share their views on the critical trends and current events impacting hospitality investments.

MODERATOR: Jeff Higley Vice President/Editorial Director HotelNewsNow.com/STR

PANELISTS: Nancy Johnson, Executive Vice President, Industry Relations, Carlson Katherine Lugar, President and CEO American Hotel & Lodging Association Suril Shah, Senior Vice President Starwood Capital Group

5:30-7:00 Opening Night Cocktail Party Sponsored by Hilton Chicago Hostmark Hospitality Group Sheppard Mullin

FRIDAY, MAY 16, 2014 7:30-8:30 Registration and Breakfast Sponsored by La Quinta Inns & Suites Stay Well By Delos

8:30-8:40 WELCOME Mary Lou Lasky THINC Co-Chair The Rev. Dennis H. Holtschneider, C.M. President, DePaul University

8:45-9:00 KEYNOTE Hessam Nadji, Senior Vice President� � &KLHI�6WUDWHJ\�2I¿FHU, Marcus & Millichap 9:00-10:15 GENERAL SESSION HOSPITALITY POWER PLAYERS (PART II)

MODERATOR: W. Michael Murphy, Head of Lodging and Leisure, First Fidelity Companies

PANELISTS: Jim Abrahamson, &KLHI�([HFXWLYH�2I¿FHU Interstate Hotels & Resorts Bob Alter, President, Seaview Investors LLC Liam Brown, President, U.S. & Canada, Select Service & Extended Stay Lodging and Owner & Franchise Services, The Americas Marriott International Greg Marcus, President and CEO The Marcus Corporation Pratik Patel, Chairman, AAHOA 10:15-11:00 The Marketplace Morning Refreshments Sponsored by GCommerce Interior Image Group 11:00-12:15 CONCURRENT THINC TANKS F-2 CREATING A HOTEL PORTFOLIO Set realistic long and short-term goals by adhering to the amount of money you want to spend, selecting the right location, knowing the type of hotel you want to build or buy, the number of rooms, and the services you want to offer.

MODERATOR: Bob Sonnenblick, Chairman Sonnenblick Development LLC

PANELISTS: Luis Acosta, Vice President Development Wischermann Partners, Inc. John Keeling, Executive Vice President Valencia Group Daniel Lesser, President & CEO LW Hospitality Advisors Paul Novak, Executive Director Lodging Acquisitions, Whitman | Peterson

F-3 DEBT & EQUITY FINANCE OPTIONS Banks, credit unions, insurance companies, pension funds, REITs…the panel will review rates, loan amounts, loan-to-value ratios, and terms for conventional, unconventional and private money as well as options for � � ¿QDQFLQJ�FRQYHUVLRQV�RI�ODQGPDUN�EXLOGLQJV�� using the federal historic tax credits.

MODERATOR: David Bodamer, Executive Director Content & User Engagement National Real Estate Investor

PANELISTS: Larry Eppley, Partner, Sheppard Mullin James Fitzgerald, Managing Director Hotel Investments Principal Real Estate Investors Tim Frens, Partner, Plante Moran

F-4 ECONOMIC INDICATORS & VALUATION PARAMETERS The panel presents an overview of hotel performance trends, supply growth, the transactions market and hotel value trends to help you optimize returns and customize strategies to meet your investment goals.

MODERATOR: TBA

PANELISTS: Hans Detlefsen, MPP, MAI Managing Director, HVS Joel W. Hiser, Principal, Horwath HTL Carter Wilson, Director, STR Analytics

F-5 TEAMWORK FOR A PROFITABLE NEW BUILD, CONVERSION OR RENOVATION Learn how to manage your project from � � VWDUW�WR�¿QLVK�DV�H[SHUWV�WDNH�\RX�IURP�� planning, budgeting, and design through to � � ¿QDO�FRQVWUXFWLRQ�RU�UHQRYDWLRQ�

MODERATOR: Mary Scoviak, Executive Editor Boutique Design Magazine

PANELISTS: Sam Cicero, Jr., President� � &LFHUR¶V�'HYHORSPHQW�&RUS� Vito F. Lotta, AIA, RID, LEED AP Senior Director of Design, Hilton Worldwide Paul Scialla, Founder, Stay Well By Delos Patti Tritschler, President Interior Image Group

8 9

DISTINGUISHED Moderators and Speakers

Rajiv TrivediExecutive Vice President &KLHI�'HYHORSPHQW�2I¿FHULa Quinta Inns & Suites

Patti TritschlerPresidentInterior Image Group

Mark van HartesveltPrincipalGCommerce

Homer G. WilliamsChairmanWilliams/Dame & Associates, Inc.

Carter WilsonDirectorSTR Analytics

AGENDA Continued

Chuck TombPrincipalLRC Properties, LLC

PANELISTS: John R. Cauvin, MBA-h Program Director Northern Arizona University Sam Cicero, Sr, Founder� � &LFHUR¶V�'HYHORSPHQW�&RUS� Bill DeForrest, President & CEO Spire Hospitality

F-8 NAVIGATING THE INVESTMENT SALES MARKET TODAY With the continued increase in hotel � � RSHUDWLRQDO�PHWULFV��¿QDQFLQJ�OLTXLGLW\�DQG�� corresponding popularity of hotels as an investment alternative, how does an owner or investor make sense of investment opportunities in the landscape? This in-depth discussion will provide insight to help you navigate this market.

MODERATOR: Mark van Hartesvelt, Principal GCommerce

PANELISTS: Peter Greene, First Vice President CBRE Hotels Allie Hope, Head of Development Virgin Hotels Greg LaBerge, National Director Marcus & Millichap Real Estate Investment Services F-9 HOW MUCH HOTEL CAN YOU AFFORD? Create buying power parameters based upon how much equity you have for the down payment, closing costs, legal fees, � � ZRUNLQJ�FDSLWDO�DQG�WKUHH�DQG�¿YH�\HDU�� projections.

MODERATOR: TBA

PANELISTS: Reginald Heard, President & CEO Bankers One Capital Andy Ingraham, President & CEO NABHOOD Richard P. Millard, Chairman & CEO Trust Hospitality Martin Schiffman, President the Lodging Opportunities Group

F-10 BRANDING STRATEGIES AND THE FRANCHISE AGREEMENT The discussion will focus on the key issues and practical solutions for buying or selling a branded hotel including transitioning, modifying or terminating the franchise to meet buyer objectives and maintain property value.

MODERATOR: Luis Acosta, Vice President Development Wischermann Partners, Inc.

PANELISTS: Steve Belmonte, &KLHI�([HFXWLYH�2I¿FHU Vimana Franchise Systems Bill Fortier, Senior Vice President Development, Americas Hilton Worldwide Matt Norton, Partner, K&L Gates LLP Rajiv Trivedi, Executive Vice President � � &KLHI�'HYHORSPHQW�2I¿FHU La Quinta Inns & Suites

F-11 ANALYzING THE INDUSTRY CYCLE: TO BUILD, BUY OR SELL Experts will provide the information you � � QHHG�WR�PDNH�SUXGHQW�DQG�SUR¿WDEOH�� transaction decisions.

MODERATOR: David Berins, Managing Partner Berins & Co., LLC

PANELISTS: Jerome Cataldo, President & CEO Hostmark Hospitality Group James P. Evans, Board of Directors Red Lion Hotels Corporation John Putrino, Managing Director of US Real Estate, Lodging Leisure Group BMO Capital Markets Michael C. Shindler, President Four Corners Advisors, Inc. Homer G. Williams, Chairman Williams/Dame & Associates, Inc.

10 11

F-12 BIG DATA DRIVES PROFITABILITY Learn from leading industry expert, GuestSciences CEO, Brian Barrett, how Big Data is revolutionizing operating intelligences. Not only will Brian explain the process and deliverable, but along with leading hotel and restaurant experts share how the implementation has changed their views. Participating in the session will be Samuel D. Stanovich from the National Restaurant Association to comment on the technology and how Big Data is making operators smarter.

2:45-3:30 The Marketplace Afternoon Refreshments

3:30-4:30 GENERAL SESSION HOTEL OWNERSHIP: CRAFTING THE DEAL Whether you have several properties or are just entering the arena, acquiring a hotel is complex. The panel will help you become well-versed in the purchase process from � � UHVHDUFK�DQG�SODQQLQJ�WR�¿QDQFLQJ�DQG�� execution.

MODERATOR: W. Michael Murphy Head of Lodging and Leisure First Fidelity Companies Fred Schwartz, President, AAHOA

PANELISTS: Bill Fortier, Senior Vice President Development, Americas Hilton Worldwide Greg LaBerge, National Director Marcus & Millichap Real Estate Investment Services Richard P. Millard, Chairman & CEO Trust Hospitality Francis J. Nardozza, Chairman & CEO REH Capital Partners, LLC John Rutledge, President & CEO Oxford Capital Partners, Inc. Chuck Tomb, Principal, LRC Properties, LLC Homer G. Williams, Chairman Williams/Dame & Associates, Inc.

4:30-5:30 Refreshments

Conference Adjourns

F-6 HOTEL AND RESTAURANT PROFIT GENERATORS� � 7DNH�VWRFN�RI�SUR¿W�PDNLQJ�DQG�FRVW�VDYLQJ�� opportunities throughout your hotel and restaurant as the panel discusses restaurant design and branding, wellness services and pricing, technology, guest services and much more.

MODERATOR: Mark Brandau, Senior Editor� � 1DWLRQ¶V�5HVWDXUDQW�1HZV

PANELISTS: Joe Aiello, &KLHI�([HFXWLYH�2I¿FHU Hotel Makeover Gerry Chase, President & COO New Castle Hotels & Resorts Erle Dardick, Founder & CEO MonkeyMedia Software MMS Catering Institute™ Bob Habeeb, President First Hospitality Group, Inc. Dave Shula, President� � 6KXOD¶V�6WHDNKRXVH

12:15-1:30 Lunch Sponsored by Cicero’s Development Corporation Stay Well By Delos

1:30-2:45 CONCURRENT THINC TANKS

F-7 PROPERTY INSPECTION: A COMPREHENSIVE WALK-THROUGH CHECKLIST You found the perfect property but before � � \RX�FRPSOHWH�WKH�SXUFKDVH��¿QG�RXW�ZKDW�� you should look for in guest rooms, public � � DUHDV��¿UH��KHDOWK�DQG�VDIHW\�FRQFHUQV��DQ\�� repairs that may interrupt business and the documentation you need to see including maintenance logs and renovation history.

MODERATOR: Dr. Thomas A. Maier Professor Leadership and Revenue Management, DePaul University School of Hospitality Leadership

AGENDA Continued

SPONSORS&LFHUR¶V�'HYHORSPHQW��HVWDEOLVKHG�LQ�1970, is a full service contractor specializing in hotel renovations. Working with owners/operators,

architects and designers in a collaborative team effort to craft the “Best Value Approach” for our clients. With its development and implementation of ‘Renovationomix® program (Google it), we generate accurate scopes of work, aggressive budgets and realistic time-lines while devising creative solutions to keep properties operating with minimal impact and maintaining a “good guest experience”, even during high occupancy periods.

Daly Gray, Inc. is the only public UHODWLRQV�¿UP�WKDW�VSHFLDOL]HV�LQ�WKH�business of hospitality, serving major

corporations to private companies, including hotel owners, operators, developers, investors, lenders, brands and related disciplines. Founded in 1987, Daly Gray has served more than 50 publicly and privately held companies, launched more than a dozen hotel brands, opened scores of hotels and has experience with virtually every KRVSLWDOLW\�ÀDJ���:H�ZURWH�WKH�¿UVW�KRWHO�FULVLV�SODQ�VRPH����\HDUV�ago and have handled more than 1,000 since.

The School of Hospitality Leadership, located within the prestigious Driehaus College of Business, was

established with the support of a $7.5 million gift from Conrad N. Hilton Foundation. The school offers a Bachelor of Science degree preparing students for leadership roles within hotels, restaurants, convention and tourism ventures, private clubs, spas and related leisure industries. Additionally, DePaul offers four graduate degrees in the School of Hospitality Leadership through its highly regarded Kellstadt Graduate School of Business.

GCOMMERCE IMPROVES ASSET VALUE, BY DRIVING REVENUE AND EARNINGS. GCommerce is a hospitality digital marketing company that thinks a

OLWWOH�GLIIHUHQWO\��:H�DFKLHYH�GUDPDWLF�UHVXOWV�E\�VSHFL¿FDOO\�WDLORULQJ�RXU�VWUDWHJ\�EDVHG�RQ�RXU�FOLHQWV¶�QHHGV�DQG�advantages. Our efforts start with detailed assessments of the FOLHQW¶V�FXUUHQW�SRVLWLRQ�DQG�ZKHUH�WKDW�FOLHQW�XOWLPDWHO\�ZDQWV�WR�be. Digital is our canvas, and the only limitation to this service is RXU�LPDJLQDWLRQ��*&RPPHUFH¶V�ZHOO�WKRXJKW�RXW�VWUDWHJLHV�GUDZ�WKHLU�strength from the synergy of multiple disciplines working in concert with each other to drive unprecedented revenue for our clients.

Hilton Chicago is a venue that has a long history of creating events that make a lasting impression—from the historic Grand Ballroom to Stevens Meeting Center to private boardrooms. Our 1,544 guest rooms span from standard accommodations to business class and

over 450 newly-redesigned guest rooms and suites. Enjoy FRQQHFWLQJ�RYHU�D�SLQW�DW�.LWW\�2¶6KHDV��SRZHU�OXQFKLQJ�DW�����South Bar + Grill, or a quick bite on the go at SNAX.

Hostmark Hospitality Group is one of the largest privately-held, independent hospitality management companies in the United States, well-respected for

LWV�VLJQL¿FDQW�H[SHULHQFH�LQ�GHYHORSLQJ��UHQRYDWLQJ��DQG�repositioning hotels while adding value through its management expertise. Our success is the result of innovative systems, creative solutions, quality relationships with guests, clients, IUDQFKLVRUV�DQG�WKH�VWUHQJWK�RI�RXU�HPSOR\HHV��+RVWPDUN¶V�EURDG�experience includes managing full-service and select-service hotels as well as independent resorts and boutique properties.

Founded in 1971, Marcus & Millichap Real Estate Investment Services has established itself as the premier

provider of investment real estate services in the nation for over ���\HDUV��:LWK�PRUH�WKDQ�������DJHQWV�LQ�RI¿FHV�QDWLRQZLGH��WKH�¿UP¶V�IRXQGDWLRQ�LV�GHHSO\�URRWHG�LQ�ORFDO�PDUNHW�H[SHUWLVH��HQKDQFHG�E\�FRPSUHKHQVLYH�UHVHDUFK�DQG�¿QDQFLQJ�FDSDELOLWLHV�and state-of-the-art technology which has revolutionized the investment sales industry to achieve results for its clients.

Marcus Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), owns and/or manages 20 hotels, resorts and other properties in 11 states. A force in the hospitality industry,

Marcus Hotels & Resorts provides expertise in management, GHYHORSPHQW�DQG�KLVWRULFDO�UHQRYDWLRQV��7KH�FRPSDQ\¶V�SRUWIROLR�includes a wide variety of properties including city-center PHHWLQJ�KRWHOV��XSVFDOH�UHVRUWV�DQG�EUDQGHG�¿UVW�FODVV�KRWHOV��For more information, please visit www.marcushotels.com and follow the company on Facebook and Twitter (@MarcusHotels).

The National Association of Black Hotel Owners, Operators and Developers (NABHOOD), formed in 2001, was organized to help African American and other minorities become Hotel Owners and or Investors, Operators and Developers of hotels in the United States and the Caribbean. In addition, NABHOOD helps

minority suppliers who are interested in selling goods and services to the hospitality industry as well as increase the level of African American and other minorities executives in the industry.

The Pancreatic Cancer Action Network, an honorary sponsor of THINConference, is a nationwide network of people dedicated to working

together to advance research, support patients and create hope IRU�WKRVH�DIIHFWHG�E\�SDQFUHDWLF�FDQFHU��7KH�RUJDQL]DWLRQ¶V�HIIRUWV�have raised national awareness and created political commitment LQ�WKH�¿JKW�DJDLQVW�SDQFUHDWLF�FDQFHU��/HDUQ�PRUH�DERXW�WKH�RUJDQL]DWLRQ¶V�FRPSUHKHQVLYH�DSSURDFK�DQG�¿QG�RXW�VLPSOH� ways you can create hope for those touched by the disease at www.pancan.org.

3ODQWH�0RUDQ�LV�RQH�RI�WKH�QDWLRQ¶V�OHDGLQJ�FHUWL¿HG�SXEOLF�DFFRXQWLQJ�DQG�EXVLQHVV�DGYLVRU\�¿UPV��VSHFLDOL]LQJ�LQ�Community Development Solutions. Our team of experts have closed over $1 billion in housing and community

development projects utilizing historic, new market and low-income housing tax credits. We understand the complexities of the industry and provide a full spectrum of solutions. Services UDQJH�IURP�DVVLVWLQJ�ZLWK�SURMHFW�GH¿QLWLRQ�DQG�SUHSDULQJ�¿QDQFLDO�SURMHFWLRQV�WR�DVVLVWLQJ�ZLWK�FRPSOLDQFH�DQG�UHSRUWLQJ�requirements. Visit us at hcd.plantemoran.com.

Provides turn-key renovations to the lodging industry, including design, procurement, logistics, foodservice, construction, installation and warranty administration. Turn-key renovations are easier and less expensive, with more

accountability and better results. In 2014, Hotel Makeover is introducing Progressive Renovations, based on airline techniques that keep aircraft “new” despite actual age. 3URJUHVVLYH�UHQRYDWLRQV�ZLOO�HOLPLQDWH�WRGD\¶V�V\VWHPDWLF�GHFOLQH�in facility values, and keep lodging properties fresh forever.

+96�LV�WKH�ZRUOG¶V�OHDGLQJ�FRQVXOWLQJ�DQG�services organization focused on the hotel, mixed-use, shared ownership, gaming, and leisure industries. Established in 1980, the company performs 4500+ assignments annually for

hotel and real estate owners, operators, and developers worldwide. HVS principals are regarded as leading experts. 7KURXJK�D�QHWZRUN�RI�RYHU����RI¿FHV�DQG�����SURIHVVLRQDOV��HVS provides an unparalleled range of complementary services for the hospitality industry. www.hvs.com

The Illinois Hotel & Lodging Association �,+/$��LV�D�QRW�IRU�SUR¿W��501(c)(6) trade association that

represents the lodging industry in Illinois. IHLA provides VLJQL¿FDQW�EHQH¿WV�WR�LWV�QHDUO\�����KRWHO�PHPEHUV�DQG�WKHLU�employees throughout the state by protecting against government intrusion, educating through quality, relevant seminars and training materials, and promoting member hotels to both public and private sectors. IHLA members receive promotional exposure and access to current industry news, UHVRXUFHV��DQG�FRQWDFWV�WKURXJK�,+/$¶V�GDWDEDVH��PDUNHWLQJ�initiatives, member programs, and networking events.

IIG delivers ‘Visually Distinctive Interior Architecture and 'HVLJQ¶�ZLWK�LQGLYLGXDOL]HG�attention that only a boutique ¿UP�FDQ�SURYLGH���7KHLU�approach to design is done with a fresh and timeless DSSHDO�WKDW�UHÀHFWV�WKHLU�VPDOO�

town attitude to customer service and project management. They aim to celebrate the roots of the local community; creating something special and memorable—the kind of design that leads to return visits; it is with this mentality that IIG has become a recognized Hilton World-Wide Approved Design Consultant.

With more than 800 locations across the U.S., Mexico and Canada, La Quinta Inns & Suites delivers an attractive list of amenities along with a unique customer experience that makes both business and leisure travelers feel assured, settled-in and optimistic about their stay. As the

fastest growing select-service hotel brand over the last ten \HDUV��/D�4XLQWD¶V�JURZWK�LV�D�WHVWDPHQW�WR�WKH�EUDQG¶V�commitment to guest satisfaction and a strong relationship with its partners.

Sheppard Mullin, named Law360’s Hospitality Practice Group of WKH�<HDU��LV�DW�WKH�IRUHIURQW�RI�,QWHUQDWLRQDO�ODZ�¿UPV�UHSUHVHQWLQJ�clients in the hospitality industry. We focus on the legal and business needs of hotel owners and operators, lenders and investors, and real estate development companies in the acquisition and disposition of hotel properties and ownership interests, negotiation of management and joint venture agreements, real estate and land use litigation, labor counseling DQG�OLWLJDWLRQ��VHFXUHG�DQG�XQVHFXUHG�¿QDQFLQJV��DOFRKROLF�beverage licensing, land use and other development issues and daily operational matters in the U.S. and abroad.

Delos® has become the world leader in providing curated environments that optimize health, wellness and productivity of

individuals at home, at work or while traveling. Wellness Real Estate™ is a pioneering concept that marries design and construction with evidence-based health and wellness technologies to promote healthier living environments. The Stay Well® program by Delos is an innovative concept that incorporates a myriad of in-room design features, amenities and services to help maximize the hotel guest experience and minimize the impact that travel has on the human body. The Stay Well® program is designed to allow rejuvenating sleep, delivers SXUL¿HG�DLU��SURYLGHV�VSHFLDOO\�¿OWHUHG�ZDWHU�DQG�SURWHFW�JXHVWV�against allergens and germs. Relax, Refresh, Rejuvenate.!

Trust Hospitality is an award winning creator and operator of Unique Independent Hotels and Resorts. With operations and

infrastructure in the US, Caribbean, Latin America and Europe, 7UXVW�LV�XQLTXHO\�TXDOL¿HG�WR�RSHUDWH�ERXWLTXH�DQG�OX[XU\�KRWHOV�and resorts in diverse markets. Please visit our website for more information. www.trusthospitality.com

Valencia Group develops, brands, repositions, and operates independent upper-upscale hotels. Our three established hotels are on WKH�&RQGp�1DVW�*ROG�/LVW�RI�WKH�ZRUOG¶V�EHVW���These properties achieve high RevPAR SHQHWUDWLRQV�DQG�*URVV�2SHUDWLQJ�3UR¿WV�WHQ�points higher than most full-service hotels.

7KLV�H[FHSWLRQDO�SHUIRUPDQFH�LV�D�UHVXOW�RI�9DOHQFLD¶V�HPSRZHUHG�VHUYLFH�FXOWXUH�LQ�WKH�IURQW�RI�WKH�KRXVH�DQG�HI¿FLHQW�V\VWHPV�DQG�PDQDJHPHQW�LQ�WKH�EDFN�RI�WKH�KRXVH��9DOHQFLD¶V�newest hotels recently opened in Austin and Kansas City.

Vimana Franchise Systems offers true franchise friendly brands: Centerstone Hotels and Key West Inns. Both brands feature VKRUW�WHUP�DJUHHPHQWV��D�YHU\�ORZ�IHH�VWUXFWXUH�RI����FRPELQHG�royalty and marketing, coupled with unique consumer marketing and a powerful cutting-edge reservation system. See how you can get up to 6 months free fees. For a free DVD contact Amanda Belmonte, VP at 407-654-5540.

12 13

You will have the opportunity to participate in up to two thinc tanks (one in each of the two time slots). Please choose one seminar in each time slot by placing 1 on the line at the Thinc Tank of your choice. $OO�VHVVLRQV�DUH�¿OOHG�RQ�D�¿UVW�FRPH��¿UVW�VHUYHG�EDVLV��<RX�PD\�DWWHQG�RQH�VHPLQDU�LQ�HDFK�WLPH�SHULRG�� General Sessions are open to everyone.

Delegate:____________________________________ Company:______________________________________ Title:________________________________________ Address:_______________________________________Telephone:(_______)___________________________ Email:_________________@_______________________

CONCURRENT THINC TANKS Registration Form ADmINISTRATION Details

14 15

THURSDAY, MAY 15, 2014 3:45-5:00 OPENING GENERAL SESSION

Hospitality Power Players (Part I)

FRIDAY, MAY 16, 2014 8:30-8:40 Welcome 8:45-9:00 Keynote 9:00-10:15 GENERAL SESSION

Hospitality Power Players (Part II)

11:00-12:15 CONCURRENT THINC TANKS

__F-2 Creating a Hotel Portfolio

__F-3 Debt & Equity Finance Options

__F-4 Economic Indicators and Valuation Parameters

BB)��� � 7HDPZRUN�IRU�D�3UR¿WDEOH�1HZ�%XLOG��� � Conversion or Renovation

BB)��� � +RWHO�DQG�5HVWDXUDQW�3UR¿W�*HQHUDWRUV

1:30-2:45 CONCURRENT THINC TANKS

__F-7 Property Inspection: A Comprehensive Walk-Though Checklist

__F-8 Navigating the Investment Sales Market Today

__F-9 How Much Hotel Can You Afford?

__F-10 Branding Strategies and the Franchise Agreement __F-11 Analyzing the Industry Cycle: To Build, Buy or Sell �� BB)���� %LJ�'DWD�'ULYHV�3UR¿WDELOLW\

3:30-4:30 GENERAL SESSION Hotel Ownership: Crafting the Deal

Please complete and return this entire form along with

your conference registration form and payment to:

THINC Lodging Unlimited P.O. Box 1608 Exton, PA 19341

FIVE ways to register: 1) Visit our website at www.thinc-conference.com

2 Scan and Email your THINC Registration Form to [email protected]

3) Mail your completed THINC Registration Form to: Linda Chelmow THINC Lodging Unlimited P.O. Box 1608 Exton, PA 19341

4) Fax your completed THINC Registration Form to 610-436-8861 5) Call 610-436-8400 from 9:00 to 5:00 EST Mon-Fri.

What’s Included 2 days/1 night at The Hotel Investment Networking Conference The registration fee of $795 includes Thursday, May 15 speed networking, general session, cocktail party/dinner, Friday sessions, breakfast, breaks, lunch, all documentation materials provided by speakers, conference welcome bag and gifts, continuous beverage and snack service. Please note that the registration fee shown above is an early-bird discount and will increase $100 on March 15, 2014. Hotel Accommodations Arrangements have been made with the Hilton Chicago for participants to receive a preferred rate of $249 per night plus tax. To take advantage of this special rate, please call the Hilton Chicago Reservations Department at (312) 922-4400 or visit https://resweb.passkey.com/go/THINC2014 by May 1, 2014. Please inform the agent that you are attending THINC, The Hotel Investment Networking Conference. Please note that registrants must make their own travel and hotel accommodations. You may reserve your spot at the hotel only after you have registered for THINC. Non-Conference attendees will be removed from the conference room block. 5HVHUYH�HDUO\��VSDFH�LV�GH¿QLWHO\�OLPLWHG��,Q�WKH�HYHQW�WKDW�\RX�KDYH�WR�FDQFHO�\RXU�KRWHO�UHVHUYDWLRQ��\RX�PXVW� do so no later than May 1, 2014. Venue Hilton Chicago 720 S Michigan Avenue Chicago, IL 60605 Phone (312) 922-4400

Cancellation Policy Should you be unable to attend, a prompt refund less an administrative charge of $95 will be made for cancellations received in writing before May 1, 2014. No refunds will be made thereafter. Credit vouchers may be applied to any future The Hotel Investment Networking Conference. Substitutions may be made up to 24 hours in advance of the conference. The program and individual speakers are subject to change without notice.

Venue Hilton Chicago