Be Human! Breathing Life Into Your Social Media

Brandon Echter@bechter

The Science Friday Initiative@SciFri

Be Human! Breathing Life Into Your Social Media

#Join our#Conversation about

#Dogs!

NEW CONTENT:http://

www.reallylongurl…

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Why don’t these tweetssound human?

BoringDisconnected

To make your organization sound human, you must make your organization into a human.

Social Media PersonaThe anthropomorphized version of your organization.

If your org was a human, what human would they be?

The persona is not, and should not, be a specific, high-profile person from your organization.

The person “Science Friday” is…

…the really excited person at a dinner party who wants to tell you about this cool thing they learned.









Coming Up Soon!• How to create a social

media persona• A worksheet and tips

for coming up with your own

• How using a persona helped SciFri – and can help you

Mid-Presentation Questions?

What is your social media goal?

Who do you want to reach?

What’s a short phrase that could describe them?

to spread enthusiasm and excitement for

science.

‘s goal is…

people who are not afraid to geek out.

wants to reach…

Use that as a baseline.…but let’s get more specific.

scifri.me/personaworksheet

What are some adjectives that describe your

organization?

Using those adjectives, what are some of the hobbies (that are unrelated to your mission) that this person would have?

What are their demographics? Are they male, female, or is it not important? How old are they?

Where is the most likely place you would run into this person? Where would they most likely

be on a Wednesday night, after work?

Is there a quote you can imagine them saying?

How would you describe this person to a friend at a party?

My friend ___________ is…

…the _____________ at the _____________ who wants _______________.

DON’T JUST USE YOUR MISSION!

WORK SHEET:

scifri.me/personaworksheet

Tweet me what you come up with! @bechter

Key Takeaways• People prefer an imperfect human voice• Create a persona for your organization on social

media to sound more like a human• Use your social media persona to boost

engagement• A persona frees your staff up to share their

interests, expand your umbrella, and become advocates for your organization

Questions?

Brandon Echter@bechter

The Science Friday Initiative@SciFri

Be Human! Breathing Life Into Your Social Media

Be Human! Breathing Life Into Your Social Media

Government & Nonprofit