Nguyen Viet Phong F05-173 BTEC HND IN BUSINESS (FINANCE) ASSIGNMENT COVER SHEET NAME OF STUDENT Nguyễn VIệt Phong REGISTRATION NO. F05-173 UNIT TITLE Unit 1: Business Environment ASSIGNMENT TITLE Organisations in their Environment ASSIGNMENT NO 1 of 2 NAME OF ASSESSOR Jubred A. Peñano SUBMISSION DEADLINE November 20, 2012 I, __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment. ________________________________ _________________________ Signature Date 1 BE A1 2012-2013 HVNH
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Nguyen Viet Phong F05-173
BTEC HND IN BUSINESS (FINANCE) ASSIGNMENT COVER SHEET
NAME OF STUDENT Nguyễn VIệt PhongREGISTRATION NO. F05-173UNIT TITLE Unit 1: Business EnvironmentASSIGNMENT TITLE Organisations in their EnvironmentASSIGNMENT NO 1 of 2NAME OF ASSESSOR Jubred A. PeñanoSUBMISSION DEADLINE November 20, 2012
I, __________________________ hereby confirm that this assignment is my ownwork and not copied or plagiarized from any source. I have referenced thesources from which information is obtained by me for this assignment.
Assignment( ) Well-structured; Reference is done properly / should be done (if any)
Overall, you’ve
Areas for improvement:
ASSESSOR SIGNATURE DATE / /
NAME: (Oral feedback was also provided)
STUDENT SIGNATURE DATE / /
NAME :
FOR INTERNAL USE ONLYVERIFIED YES NO
DATE :VERIFIED BY :NAME :
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A REPORT OF BRITISH PETOLEUM
Prepared for:
Jubred A. Peñano (Lecturer)
Course: Business Environment
Banking Academy, Hanoi
BTEC HND in Business
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Prepared by:
Nguyen Viet Phong
Registration No.: ITP F05-173 (F05 A)
Submit date: 19th November, 2012
Executive Summary
Vietnam is developing country and has a huge potential
for any company to penetrate into and implement their business
plans. The economic system, resources, and the policies of
Vietnam also can meet the requirements of every international
firm in general and BP in particular to launch their business
plan there. In this assignment, the author has conducted many
researches to gather information about the characteristics of
BP and the impact of Vietnam business environment on this
company.
In my reports, I've done some research on the company
British Petroleum as follows:
You are required to identify the legal structure and type ofthe organization and state the purposes such as mission,values, aims, profits, market share, goals, objectives ofselected organization(1.1)
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Describe the extent to which selected organization achievesthe objectives of stakeholders. Identify the stakeholders,conflict of expectations and satisfaction the stakeholdersobjectives (1.2)
Explain the legal responsibilities of the selectedorganization and strategies employed to meet objectives ofstakeholders (1.3)
Explain how economic systems in your country (Viet Nam)attempt to allocate and make effective use of resourcesavailable within the country (2.1)
Assess the impact of fiscal policy, monetary policy economyon selected organization and stakeholders in your country
(2.2)
Evaluate the impact of competition policy and other
regulatory mechanisms on the activities of a selected
organization (2.3)
Table of contents
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Executive Summary.........................................................5Table of contents.........................................................6Introductions.............................................................71.1 Identify the purposes of different types of organization within BritishPetroleum.................................................................91.1.a The legal structure of British Petroleum:........................91.1.b Vision, mission, values, objectives of British Petroleum:.........91.1.c: Conclusion......................................................11
1.2 Describe the extent to which an organization meets the objectives of different stakeholders...................................................111.2.a About Stakeholders of BP.........................................111.2.b The extent of BP to meets the objectives of difference stakeholders...........................................................15
1.3 Explain the responsibilities of an organization and strategies employedto meet them.............................................................171.3.1 Evaluation for Responsibilities of BP:...........................181.3.1a Management Responsibilities:..................................181.3.1b Social Responsibilities:......................................191.3.1c Environmental Responsibilities:...............................191.3.1d Ethic and Business............................................201.3.1e Public Relations and Corporate Image..........................20
2.1 Explain how economic systems attempt to allocate resources effectively.........................................................................202.1.1 Definition of economic systems...................................202.1.2 Economic systems attempt to allocate resources effectively.......212.1.3 The effectiveness of the uses of the resources of BP.............222.1.4 Economic system in Vietnam affects BP............................23
2.2 Assess the impact of fiscal and monetary policy on business organizations and their activities.......................................232.2.1 The impact of macro-economic policy to Vietnam Economy and BP....232.2.2 The impact of Global Economy to Vietnam Economy and BP...........24
2.3 Evaluate the impact of competition policy and other regulatory mechanisms on the activities of BP.......................................252.3.1. Impact of industrial policy.....................................252.3.2. Impact of social welfare policy.................................252.3.3. Impact of interest groups and pressure groups...................26
IntroductionsIn this assignment, my main research subjects are British
Petroleum, major oil and gas companies of the United Kingdom. I also give some information that I have researched about Vietnam's economy in a number of stages. As well as the policies and activities of the Vietnamese economy has influenced the company British Petroleum. Here is some basic information about this company. BP is an international oil and gas company that operates in more than 80 countries, servicing its customers with fuel for transportation, energy for heat and lighting , as well retail services and petrochemicals products. The Company is split into two segments, Exploration and Production, and Refining and Marketing. Exploration and Production’s activities are three key areas. Upstream activities which include oil and natural gas exploring, field development and production. Another area is called Midstream and includes pipeline, transportation and processing activities related to its upstream activities. The third area is marketing and trading activities which are the marketing and trading of natural gas, including liquefied natural gas, together with power and natural gas liquids. Refining and Marketing’s activities include the supply and trading, refining, manufacturing, marketing and transportation of crude oil, petroleum and petrochemicals products and related services . BP is a global group, with interests and activities which cover main business segments of Exploration and Production, Refining and Marketing and Gas, Power and Renewable energy (NYtimes.com). As of 2009 BP had total assets of $ 235,968 million and total revenues of $ 246,138 million with the majority of their revenues coming from its refining and marketing business and the majority of their profits from Exploration and Production (BP.com).
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MAIN BODY
1.1 Identify the purposes of different types of organization within British Petroleum. 1.1.a The legal structure of British Petroleum:
The British Petroleum Company (BP) is an international oil
and gas company that operates in more than 80 countries. BP is
headquartered in London, and the workforce is about 92,000
people in 2008. In the same year, BP's worldwide network
consisted of 22,600 locations branded BP, Amoco, ARCO, and
Aral. BP stock is composed of original BP shares as well as
shares acquired through mergers with Amoco in 1998 and the
Atlantic Richfield Company (ARCO) in 2000. The company's
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shares are primarily traded on the London Stock Exchange, but
also listed on the Frankfurt Stock Exchange in Germany with
the name is BP. In the United States shares are traded in US
dollars on the New York Stock Exchange in the form of American
depository shares (BP.com). So, with above information, we can
see BP is Public Limited Companies. And it’s also a Large and
Multinational business.
1.1.b Vision, mission, values, objectives of British Petroleum:
According to Mintzberg, Mission describes the
organization’s basic function in society, in terms of the
product and services it produces for its clients (Business
Environment, 2010, p.26). So, we can understand the mission
statement is the purpose of existence of the organization,
while the vision statement is where the organization is going
in the future.
From what I could find in “www.BP.com”, although not
specifically labeled a "Mission statement”, BP has a published
statement of "What We Stand For". And it’s: “We care deeply about
how we deliver energy to the world.” I think it really is BP’s
mission. That Mission statement is very short and easy to
understand, so, the reader can understand why BP has become
one of the world's leading companies of petroleum. Above
everything, that starts with safety and excellence in their
operations. This is fundamental to their success. BP approach
is built on respect, being consistent and having the courage
to do the right thing.
As well as Mission statement, BP has a published statement
of “What We Do” is: “We deliver energy to the world”. Based on the
groups, objectives and the relevance of each group and how BP
solve problems and achieve their goals will be evaluate.
To identifies and assesses the effect of a different
individual or group of stakeholders on a company, we can use a
strategy business tool, its Stakeholder mapping. Based on it,
we can evaluate the power of the parties involved, the likely
impact of the power companies and their lever of interest
regarding the company.
Within table above, we can understand about the group A, B, C,
D as follows:
Group A: these stakeholders do not need much effort
because they cannot pose a threat because they have low
interest and power.
Group B: These stakeholders have very high interest but
have little power, so, in order to maintain these groups,
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should provide information about the company for them to
do not miss any event.
Group C: These stakeholders may not see the level of
their impact on the company, so let's keep them
satisfied. However, because they have low interest so
they unlikely to cause much disturbance.
Group D: These groups should be most interested companies
to meet their requirements so that they have enough power
to serve the company and a high degree of likelihood.
According to BP, the following table will show the
importance of each stakeholder group:
Broad
TypeStakeholders
Stakeholders mappingKey
player
s
Keep
satisf
ied
Keep
inform
ed
Minima
l
effortInternal
stakehold
ers
Board of directors
Employees
Connected
stakehold
ers
Shareholders
Customers
External
stakehold
ers
Local community
Government and
regulators
Non- governmental
organization
Industry
Table 1: Types Stakeholders of BP
Internal stakeholders:
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Board of directors: BP’s board of directors are
highly involved in the crisis as they are the decision
making body of the organization, and have the power to
make managerial decisions and decisions about which
initiatives that should be taken to reduce the damage
of the crisis.
Employees: BP’s employees who do all the work of BP,
an oil company, they have the workers on the rig and
the office staff. Therefore, they have enormous
influence and interest.
Connected stakeholders:
Shareholders: means who are interested in the business
of BP.? They put their money for BP business and wish
to receive more dividends. The money they spend
corresponding to their power in BP. BP is Public
Limited Companies, so the number of their shareholders
is extremely large and the small and medium
shareholders, they can only keep informed about BP.
Customers: Customers are the most important to the
business of BP. They also have relatively high power
in BP. They connect with BP in the business and more
interested in the product, price, service, etc.; they
have high interest. So BP should take great care to
customers.
External stakeholders:
Local community: Local community simply people,
organizing activities around BP workplace. They do not
have much power for BP, but more interested in BP.
Because, with specific job-related BP oil - a product
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that affects everyone. So BP need to keep informed for
them.
Government and regulators: BP engages with governments
on many fronts, from consulting on environmental
regulation to understanding our tax liabilities and
collaborating on community or entrepreneurial
initiatives. In some places, they work in partnership
with governments through production-sharing contracts.
However, their attention to BP is not much, despite
their great power.
Non- governmental organization: This stakeholder has
both low power and interest for BP. they engage with
regional and international non-governmental
organizations (NGOs) in a variety of ways. For
example, new projects often consult with relevant
local and international NGOs, who may contribute
valuable insights into our plans and provide
specialized expertise with understanding and managing
impacts.
Industry: The challenges the world faces in the energy
future are too big to be addressed by any single
organization, so BP are working through business and
industry groups to help establish standards and
address complex energy challenges. BP has
their memberships in industry and business
organizations, such as Biofuels, Climate change,
Ethics and Compliance. So the industry does not
interest in BP, but still have their high power
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1.2.b The extent of BP to meets the objectives of difference stakeholders .
Stakeholders have many goals to achieve. Each group of
stakeholders has a variety of different objectives. BP’s
trying to implements those objectives day by day. The
following table is designed to clarify the objectives and
what BP has done,
Type Stakeholders Objectives
Achieved
Notachieved
Internalstakeholders
Employees Job security
High salary
Job satisfaction and
conditions
Connectedstakeholders
Shareholde
rs
Possible capital growth
A steady flow of income
Growth of investment
funds
Externalstakeholder
Government
and
regulator
Tax
Environmental Protection
Table 2: Stakeholder objectives
Employees: Job security: BP needs employees who have the right skills for their roles and who understand the values and expected behaviors that guide everything they do asa group. Despite of many such employees, BP has always respected their employees and treat them with the best possible. “We aim to ensure equal opportunity in recruitment, career development, promotion, training and reward for all employees, including those with disabilities. Where existing employees become disabled, our
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policy is to provide continuing employment and training wherever practicable.” (BP Annual Report and Form 20-F 2011,p.74)
High salary: Is one big company and with large revenues, salaries of employees working at PB are very high BP and works in BP always been one wishes for everyone. The average salary for British petroleum jobs is $61,000. Average British petroleum salaries canvary greatly due to company, location, industry, experience and benefits. (http://www.simplyhired.com, 2012)
Job satisfaction and conditions: with such a large number of employees, in order to satisfy all requirements is not possible, but BP is still trying tocreate the best working conditions for their employees.Evidence is “The survey includes 10 questions which make up the employee satisfaction index. The overall employee satisfaction index score for 2011 (62%) was below the score from 2009 (65%) but above that of 2008 (59%).” (BP Annual Report and Form 20-F 2011,p.74)
Government and regulator:
Tax: As a multinational company and norms, BP always correct tax regulations in each country where their business. The amount of tax paid is huge and it contributes 1 no small part to the government. “The charge for corporate taxes in 2011 was $12,737 million, compared with a credit of $1,501 million in 2010 and a charge of $8,365 million in 2009. Theeffective tax rate was 33% in 2011, 31% in 2010 and 33% in 2009.” (BP Annual Report and Form 20-F 2011,p.57)
Environmental Protection: Although there are many
efforts to protect the natural environment, BP is still
cannot control a serious accident. “The Deepwater
Horizon rig exploded on April 20th 2010 in the Gulf of
Mexico killing 11 people and the following oil spill
potato, pork, peanut, cotton, plus extensive aquaculture
of both fish and shellfish species. Cultivated land-12.2
million hectares. Land use--21% arable; 28% forest and
woodland; 51% other. It is advantage for economy of
Vietnam. Vietnam has used this advantage as well as
attracts foreign organization to invest in the country.
The government has been doing many things to protect
natural material while using it to improve economic.
Labour resources: human resources are always the most
important factor to decide the strength of the whole
country. As of 1/4/2009, Vietnam's population: 85,789,573
people, second most populous country 13 in the world and
3rd in the region. The young generation accounted 55%
national population so that Vietnam has a major advantage
of labour resources.
Capital resources: Vietnam is developing country, so most
of capital is from investment’s foreign organization and
loan from the World Bank. After Vietnam joined in WTO,
many foreign companies invested their money in Viet Nam.
On the other hand, Vietnam is invested from Official
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Development Assistance (ODA capital), Foreign Direct
Investment (FDI). Project no 1 has US$130 million in
total capital, of which $120million comes from ordinary
capital resources (ORRC) and $10 million is from the
Asian Development Fund (ADF). The loan airs to assist
Vietnam as the country reform a number of state-owned
enterprises and their affiliated companies to improve
their efficient and governance.
2.1.3 The effectiveness of the uses of the resources ofBP
Labour resources: Vietnam has a large workforce can
provide to BP's business activities in Vietnam
effectively. Vietnam's population is nearly 88 million
and the number of people in working age is around
51million, accounting for 57% of the population. However,
the quality of workers in Vietnam is quite low compared
to other countries in the region. Thus, if BP would like
to have the best performance in Vietnam, they have made
many plans to improve the quality of their local labour.
By working with local government to train more workers
and their employers.
Land and natural resources: land resources of Vietnam is
a lot of potential, the total number of unused land in
Vietnam accounted for 10% of the total land resources, BP
offered many benefits to be able to build more projects
in Vietnam. Moreover, the amount of untapped crude oil in
the waters of Vietnam is huge. So BP can make use of the
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natural resources to do their business and profitable for
them.
Capital resources: Total investment in Vietnam has
increased in many years. This proves that Vietnam's
economy is growing well and the Vietnam government is
expanding the policy to attract foreign investment and
support foreign investors such as BP.
2.1.4 Economic system in Vietnam affects BP
BP is an energy company working in the oil and gas
industry that it is guaranteed by the government of Vietnam.
Therefore, it will be more difficult for BP to compete with
the Vietnam National Oil and Gas companies, domestic
enterprises in the energy and gas industry. Furthermore,
according to Decree No.84/2009/ND-CP of Vietnam government
about petroleum business, any business activities in this
industry must be under control of the government, so BP cannot
set the price for their products; they have to give a fixed
price as the Vietnamese government.
2.2 Assess the impact of fiscal and monetary policy on business organizations and their activities. 2.2.1 The impact of macro-economic policy to Vietnam Economy and BP
Macroeconomic policy is known as the government policy
aimed at the aggregate economy, usually to promote the macro
goals of full employment, stability, and growth. Common
macroeconomic policies are fiscal and monetary (Economic
Glossary, nd).There are two common macro-economic policies:
Fiscal policy and Monetary policy.
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Fiscal policy involves the use of government spending,
taxation and borrowing to influence both the pattern of
economic activity and also the level and growth of aggregate
demand, output and employment (tutor2u, nd).
Monetary policy directly affects cash flow and the
economy of the country, monetary policy affects economic
activity through the four points that interest rates, exchange
rates and control money supply, control over bank lending and
credit (BPP Professional Education, BE, 2010, p.155).These are
two important policies of macroeconomic policy in Vietnam.
They are an effective tool which helps the government guide
the whole economy.
Clearly, that fiscal policy affects every
business. Financial policies related to taxes, government
spending, borrowing and debt. There are four types of taxes:
income tax, profit before tax (corporate tax), value added tax
(VAT), import duties and quotas. These taxes are collected in
different ways (directly or indirectly) as on personal income,
savings, profit. Corporate income tax will be reduced by 30%,
50% VAT on the products made of aluminium fell from 3% to 0%
(115/2010/TT-BTC Circular of the Minister of Finance). 10% VAT
applied to consumer goods, 5% applies to goods and services
related to agriculture, education, health care (Government,
2008). However, the rate is still higher than many countries
in the world.
Fiscal policy impacts BP directly. Annually, BP has to
pay corporate income tax for government. The corporation tax
is fixed at 25% profit of the company. BP has also pay VAT.
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However, when the Government reduces 30% corporate tax in
2009, BP can keep a lot of money.
Vietnam went through an economic crisis in 2009.Thanks
to monetary policy, the whole Vietnamese economy get rid
destruction. At that time, the State Bank of Vietnam to
In the second quarter of 2009, GDP increased by 4.5% and 5.8%
during the third quarter. In 2010, the Vietnamese government
to change the exchange rate between VND and USD to 13%, higher
than 3% during the same period in 2009. This helps to maintain
the balance of the economy and reduce inflation. Monetary
policy also strongly impacts on BP. While the interest rate
stays at high level, stakeholders would rather keep money in
the bank than investing into BP. It could be not good for the
operation of BP.
2.2.2 The impact of Global Economy to Vietnam Economy and BP
The economy is now dealing with the consequences of 2009
financial crisis. The depression started in the United States
and then led to others countries. According to VOA news, East
Asia has been hardest hit. In February, exports from China
fell twenty-six percent from a year ago. The World Bank
estimates that up to three trillion dollars of public and
private loans in developing countries must be repaid that
year.
When it affects the Vietnam, in the first quarter of
2009, the impact of the crisis became apparent when GDP
increased by only 3.1%. During the first eight months of the
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year, Vietnam's export ratio only14.2% and the import ratio is
worse - less than 28.2% of the accumulation foreign currency
decreased significantly from $ 23 billion (2008) USD16.5
billion (August, 2009).
BP has also been hit hard by the economic crisis.
Due to the severe decline in the export of Vietnam, BP has
faced a major problem; it is the fuel demand of the domestic
production activities will be reduced. Moreover, the
Vietnamese Government has implemented a number of policies to
attract foreign investment and support. Therefore, BP may lose
the advantage of the policy support from the Government of
Vietnam before.
2.3 Evaluate the impact of competition policy and other regulatory mechanisms on the activities of BP. 2.3.1. Impact of industrial policy
Industrial policy allows government to take an active
role to support investment, to encourage a faster rate of
economic growth in industry, to halt the decline of the
manufacturing sector (BPP Professional Education, 2010,
p.161).
A country wish growth and economic development will
require the appropriate economic policies in each stage of
development. Among those policies, industrial policy is the
most important policy for large industrial contribution to GDP
and is the driving force for agri-cultural development as well
as services. Because Viet Nam is developing country,
industrial policy is the most important policy is the core of
the industrialization strategy.
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However, the fledgling local companies are often unable
to compete with foreign companies. Therefore, the Vietnamese
Government has launched a number of industrial competition
policies to protect Vietnamese companies to compete with
foreign companies in some industries. For example, in the oil
and gas industry, accounts Vietnam National Oil and Gas
Company for 55% of the energy market, accounts Vietnam
National Oil and Gas Company for 25% of the energy market,
account Saigon Oil and Gas Company 10% of the energy market.
That means that only the remaining 10% for BP in the energy
market. Therefore, BP will have to face many difficulties in
doing business in Vietnam with this case.
2.3.2. Impact of social welfare policy According to BPP Professional Education (2010), social
welfare seeks to protect and directly improve people’s
standards of living. In Vietnam, the welfare policy has been
applied for everybody, especially disabled people, wounded
soldiers, and the victims of dioxin. There are about 5 million
Vietnamese, accounted for more than 6% of the population, are
disabled. These people are treated equally to other normal
ones. Vietnamese government lays down a strategy to build
schools for disabled children so that they can have a chance
to gain the knowledge like every student.
From 2011 to 2020, the government will try to address
the issues in three main areas: labour markets, social
insurance and poverty reduction. According to Decree No.
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70/2011/NĐ-CP and Decree No. 98/2009/ND-CP the government
increased the minimum wage to 1,400,000 VND to 2,000,000 VND
will push up the labour cost for the company. Also, Vietnamese
Labour Law 1994, last edited in2007 stated that employees must
have the right to be provided health insurance in the company.
BP will have to increase its labour costs in providing its
employees with protection from not only diseases and accidents
but also other things such as get pregnant etc. On the other
hand, according to the Vice Minister for Labour, War Invalids
and Social Affairs (MOLISA) NguyenThanh Hoa, the government
will try to put into practice the policies including providing
of unemployment benefits to the unemployed. This is good sign
for BP as it will not have to worry about straining its budget
to buy insurance which also covers the risk of losing jobs for
their employees. Therefore, the employees and the trade union
of BP will be able to feel more secured about the workers’
source of income if they are to be unemployed.
2.3.3. Impact of interest groups and pressure groups
Interest groups and pressure groups have a major impact on
business operations of BP. BP always interested in their
employees and the remuneration policy with talent. Association
of employees have high requirements with BP. And they will
stand to ensure the rights of workers in BP. Forced BP to
implement their obligations to their employees.
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Conclusion
Business environment around BP is quite complex. BP has to compete with many competitors to maintain its position in the energy market. However, the developing of Vietnam economic also provides BP many opportunities to widespread the popularity as well as expand its business. The author recommends that BP should take a deep research into the demand of Vietnam market for the standard of petroleum products to improve theiroutcome in order to overcome their competitors step by step to retain more customers and gain more profit.
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Reference
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9. Vietnam-briefing.com (2012) Corporate Income Tax Delayed One Year For Labor-Intensive Enterprises | Vietnam Briefing News. [online] Available at: http://www.vietnam-briefing.com/news/corporate-income-tax-delayed-year-laborintensive-enterprises.html/ [Accessed: 20 Nov 2012].
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