Be a Social Networking Star

Be a Social Networking Star

Karen ObringerChristina Mosteller Hall

Indiana University-Purdue University Fort Wayne

STALK YOUR SPEAKERS

Stalk Your Speakers

This conference organizerIs a Rotarian

Stalk Your Speakers

Kirk Bixler

Stalk Your Speakers

This ‘icebreaker’ serves on The board for the Angola area

Chamber of Commerce

Stalk Your Speakers

Linda Bateman

Stalk Your Speakers

This ‘successful’ speaker saysHe likes to pretend

to play golf

Stalk Your Speakers

Dr. Terry Whisnant

Stalk Your Speakers

This marketing whiz likes to

ride motorcycles in her spare time

Stalk Your Speakers

Julie Howenstine

Stalk Your Speakers

This Director of Career Services recently ‘built a strategic alliance’ with

Evansville’s WFIE channel 14 for an interview

Stalk Your Speakers

Phil Parker

It’s so now…

Why?

• Meeting students where they are

• Connecting with other professionals outside of your office– Employers– News Outlets– Career Bloggers– Book Authors

• Not always easy to update your own website

Don’t forget: You can copy-

paste this slide into other

presentations, and move or

resize the poll.

Overview of Different Tools

• Know your audience• Know your tools– Facebook– Blogs– Twitter– LinkedIn– … and more

Lights… Camera... Facebook!

• Students are already there• You can use it to integrate other social media tools– Blog– Twitter

• Important components– News Feed– Events– Notes

How to start a Facebook Pagehttp://www.facebook.com/advertising/?pages

• What messages do you want your “audience” to receive?

•Way to connect to students without “friend-ing” them

•Create events through your page

•Send updates/messages to the fans

Be Your Own Writer/Director/Producer

Blogging

Why• We find we connect with

more faculty and staff here• Good place for

presentations and PDFs• Supplemental information

that can’t go on your webpage

• Fun announcements• Show your personality

• Bullet points• Lists• Short essays• Links to other sites and

resources• Pictures• Videos• Use color to your advantage

How

How do you get ideas?

GoogleReaderMyYahoo

Ad-libbing with Twitter

Twitter• 140 characters• Similar to Facebook status• Links, quotes, event announcements• Connect mainly to employers, media outlets

and career professionals

Roll the Credits…

• Connect to Employers– Find companies you

wouldn’t normally network with

– Puzzle success story

• Groups– Alumni– Industry focus groups– Job posting place– Career Services group?

Simply Hired Integration

NCDA Supported

Other Services

• Ning• MySpace• IM• Podcasts

Office Web 2.0 Plan

• Which one(s) should your office use?– Think about your marketing strategies– What messages do you want to deliver– What’s easiest right now

• Start small– Try one or two first to avoid overwhelming self– Branch out with more and try to link them

• How will you let everyone know about these new resources?

How to manage

• Dividing up workload–How often to

update?–Weekly? Daily?–Who will manage

what?

It takes the

whole staff!

• Tools & Tricks– Hootsuite– Digsby– Tweetdeck

How to use it for yourself

• Linked In• Blogging• Twitter

Resources

With

love

,

Pete