Be a ROCK STAR - Personal Branding 101

Everyone has a chance to stand out

Everyone has a chance to learn, to improve and to

build their own skills

Everyone has a chance to be a brand worthy of

remark

~Tom Peters

URPOSEYour name means ?

• Go-to person?

• Really good at ________?

• A “pain in the butt”?

•Mr./Ms./ negative?

When someone hears your name, what do you

want them to think ?

ROPOSITION

BRAND Essence

Spirituality Sensuality Creativity

Your Proposition is Your Core

Competency

You’ve Got to Know Yourself to Grow

Yourself

Social Media Evangelist

Marketer, Educator, Public Speaker

Community Strategist

World Web Savvy Librarian

A Proud Momma

Organization Reinventer

ACKAGING

What’s My Brand ?

What’s my brand?

What’s my brand?

How are we perceived ?

Visual

55%

Voice

38%

Verbal

7%

In 1 Second

• A man or a woman

• Attractive or

unattractive

• Age range

• Attitude or mood

• Anything unusual

In 30 Seconds

• Economic level

• Educational level

• Social position

• Level of

sophistication

• Level of success

In 4 Minutes

• Trustworthiness

• Reliability

• Intelligence

• Capability

• Friendliness

• Confidence

Give your brand a voice that communicates

who you are through every touch point:

Appearance

Voice

Body Language

Resume

Blog

Social Network

Create

Multiple

Stream of You !Who Am I?

Publishing

Online Presence

Trademarks

Weblogs

Networking

Resume

CV

Inventory

Speaking Enterprise

2.0

35% of employers decided not to offer a job to a candidate based on the

content uncovered on a social networking site

45% of employers questioned are using social networks to screen job

candidates

Effectively Manage your Social

Systems

Write, Photograph, Share, Give

•Remarkable value not personality

•Achievements

•Social organizations

•Professional picture

•Recommendations

•Work of art

•Your landing page

•Update with productive activities

•Be cautious with your post

•Place to share ideas for free

•Market the content through other social media

•Showcase your expertise

• Be yourself, not your business

• Link to your business or blog

• Contribute value

• Introductions in Twitter, connections offline

• Be strategic

EOPLEIndividual competitiveness =

what you know x who you know

Two-Way Street•Sharing information

•Sharing contacts

•Introducing people

•Doing favors

•Asking for help

•Acknowledging support

RESERVERANCE

Coming back from the hard times

“3Cs” of Perseverance: (1) Clarity (about who you are and who you are not)

(2) Consistency (in your message about who

you are)

(3) Constancy (continual visibility to your target

audience)

A personal brand will not cover up

incompetence

A personal brand will not get you to your

goals by itself