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The empirical study of green buildings

(residential) implementation: perspective of

house developers

5th International Conference on Sustainable Future for Human Security Sustai! "#$%

&ccepted in 'rocedia of nvironmental Science lsevier

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'resentation +utline

Study ,ac-ground

'roblem Statement

.esearch /uestion 0 +b1ectives

2ethodology

2ethod of &nalysis

.esult and 3iscussion

Conclusions

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Study ,ac-ground

4cessive development has led to main changes in orld civili6ation

including the economic social and natural environment (2aha6an

"##7)8

4ample: e4treme energy production (e.g.,oil and gas industry) and

overload transportations8

&ccording to a report in 98S alone residential commercial andindustrial buildings consume %5 of the national energy including ;5

of the nation electricity (

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Study ,ac-ground

The important function to achieve the ob1ectives of sustainabledevelopment

nergy efficiencies and reneable energy

Conservation and reuse of materials and resources

Improve human health and indoor environmental >uality

(Samari et al8 "#$?) &ccording to a study conducted by 2c

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Study bac-ground

2alaysia adopted the green development (green building and greentechnologies) since "#$#8

Several implementations been done based on &genda "$ Sustainable

3evelopment 'rogram 9nited !ations (9!)8

improvement of living standards

promote sustainable development system

preserving and conserving the environment

green supply management

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'roblem Statement

Conventional house produces $# to ?# tonnes of C+"a year thatbecome one of ma1or factors for global arming disasters8

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'roblem Statement

&ccording to 2inistry of nergy

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.esearch /uestion 0 +b1ectives

hat is the level of awareness of green building(residential) among housing developments in 2alaysiaG

hat are perceived obstaclesfaced by housingdevelopers in implementing green building (residential)G

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2ethodology

First phase is the accumulation of ra data through intensive readingand references about green building residential and technology8

Second phase of the study involved the researchers ith fieldor-s

hich are intervies and observations8

/ualitative approach in hich the techni>ue of data interpretation is

creating to e4plain the real meaning of the study

Face@to@face and semi@structured intervies o

observations of the housing construction sites

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2ethodology

Tenty@to ("") respondents (all of them are housing developers)

Intervies ere conducted at to home and property e4hibitions at

2id alley 4hibition Centre Duala umpur and 2ela-a International

Trade Centre

The intervie guide as constructed based on previous research:

reports from Turner Construction ("##5) and 2c

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2ethod of &nalysis

3ata analysis spiral

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2ethod of &nalysis

3ata organi6ation this study collects data in terms of interviestranscriptions pictures illustrations and observations of house

construction pro1ects8 &ll recording intervies here transcript ithin

"%@hour and emailed to respondents in order to verify the

information8 !o amendments ere re>uiredJ

'eruse the entire data set several times to get the sense of hat it

contains as a holeJ

Identify general categories or themes subcategories or subthemes

and see the patternJ

Integrate and summari6e the data by using charts shapes tables

figures or diagrams8

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.esults and 3iscussions

;; ($; out of "" respondents) aware and realize about green buildingtechnologies application

&gree that ne adaptation in housing construction @ it ill bring a lot of green

benefits for future generations8

55 ($" out of "" respondents) have involved into AFFIRM framework(Awareness, Faculty, Finance, Infrastructures, Research & Marketin!: $#th2alaysia 'lan8

Construction companies ere encouraged to ta-e part in

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.esults and 3iscussions $# 'erceived obstacles from intervies

&dding significant costs as first basis

'otential buyers not illing to pay a premium

Hard to 1ustify on long term savings

!ot comfortable ith ne innovative or technologies

Too complicated paperor-s

ittle incentives from authorities

!ot applicable at present time

ac- of aareness from industry players

ac- of demand at present time

ac-ing of technology transfer and -noledge transfer

# $# "# ?# %# 5# =# ;# 7# K# $##

$##

77

=?

?7

5#

;5

=?

77

77

$##

"reen buildin implementation# $erceived obstacles

'ercentage of agree

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.esults and 3iscussions

Strong command from responsible authorities

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Conclusions

The study results can be summari6ed into toJ

(i) green buildings and technologies are still in novelty phase and

need a robust aareness and collaboration beteen all players in

the construction industry

(ii) governmentEs hands are needed intensely in providing morepromotions and financial incentives for adopters of green

buildings green technologies green materials producers

reneable energy and energy@efficient producers as an engine for

green economic groth for future generations8

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Than- you for -ind attentionL