BDV 3.4.4

#1. Your Company: Hoop It Up 3on3 Tour

Logo

Tag Line: The world’s largest 3 on 3 basketball tour

Advertisement: Print Web

The innovative logo has a loud feel, but the flow of the overall design

#2. Competitor 1

Gus Macker 3on3 Basketball

Logo

Tag Line: Original

Advertisement: Web

#3. Competitor 2

Nike 3on3 Basketball Tournament

Logo

Advertisement: Print Web

#4: Compare & Contrast

Hoop It Up and Nike 3on3 are both competition tournaments while Gus Macker is a

family/charity event. Hoop It Up experiences tours internationally and is involved with

the FIBA, Gus Macker tournaments tours Nationally, while Nike 3on3 tournaments only

take place in L.A. Each holds their tournament during the summer. All three allow

registration, contact, FAQ’s, and following through Facebook, Twitter, etc. to take place

through the website. Once registered, each team receives their event packet. Based on

ranking, #1. Hoop It Up, #2. Gus Macker, the Olympics are becoming part of the tour.

Hoop It Up’s form of communication is behind, leaving the audience unaware of what all

is capable of taking place. In order to speak out to the audience, the logo and advertising

campaign of the brand must be clear and impressive versus mumble jumble and dull. The

web doesn’t inform the viewer of background history. The site appears more created for a

boys basketball club, knowing its purpose is for basketball players ready to win a world

tournament. Without speaking to someone with knowledge/experience of the program,

you may miss out on something important.

Gus Macker expresses themself through the website, letting the viewer feel welcome and

at home throughout the entire site. Feedback is received from the audience by using

blogs. Being family oriented, Gus Macker Basketball is very in favor of charities. The

brand has adapted by allowing the brand mascot to upgrade over the years without losing

the naturalness. The campaign is simply structured but strong at the same time.

Nike 3ON3 holds one big special event in one location but averages the same amount of

numbers as competition. Wheelchair and Special Olympics divisions are offered during

the summer event. The impression received from the brand is excitement from all

perspectives (web, print, live, etc.). This feeling is what draws the crowd in.

#5: Variances between your Project Company and the competitors

Form of Communication –Gus Macker stands alone in form of communication. If you

have questions, the answer awaits. Nike, being second and Hoop It Up trailing. The

regular routine of televised commercials, magazine and radio seem to no longer exist. In

order to discover the tournament, one must hope the tour stops in their city. By

developing commercials displayed online, a brand app, even a personal sports channel

one can become aware If the tour doesn’t arrive.

Advertisement -Hoop It Up is ranked the best tournament, Gus Macker second and Nike

around the top. Being the best, Hoop It Up slacks presenting the brand to the world and

has died down in appearance. For those that know of the brand, remembering it has

become another issue. Nike stands out already being involved with the sports league. The

tournament as part of such a popular name brand makes it easier to discover. Gus Macker

basketball is remembered year after year because of its symbolism and involvement.

Having a mascot that speaks out to all ages which appears not only in basketball

tournaments, but charity events and fundraisers helps more to know of the existence of

the brand. Hoop It Up is International, works with fundraisers and has many sponsors but

isn’t displayed in the best way.

Locations and Fees -Hoop It Up is located in more places after touring Internationally

without showing the fees to enter the tournament. Gus Macker and Nike 3on3 are

nationally known brands. Gus Macker makes their way around America gaining more

cliental each year charging under $150.00 to participate. Hoop It Up is able to do this but

gets more cliental from also being over seas. The Nike 3on3 tournament, only being in

one city, charges up to $200.00 to play and may gain more cliental, but having, as many

to compete with competition won’t take place unless the others no longer exist.

#6:

The struggle of getting all to be aware of such an opportunity can be nipped in the bud by

changing the overall form of communication. By developing a more unique appearance,

advertisement will contribute to keeping the brand number one. Having a true basketball

tournament vibe can help the vision flow smoothly. In conclusion, the Hoop It Up 3on3

Tour Tournament brand will remain superior and memorable due to reaching out to the

audience from the targets perspective.

Image References:

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https://www.google.com/search?hl=en&site=imghp&tbm=isch&source=hp&biw=1440&

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780

http://www.macker.com

http://hoopitup.com

http://nike3on3.com