myShopi Toon Coppens – @me_toon - 16/09/2014 – BDMA DATA Conference
BD myShopi's data strategy - omni-channel activation platform - BDMA - September 2014 - Brussels
Jul 06, 2015
myShopi is the #1 promo platform for consumers in Belgium with over 500k app downloads in September 2014. myShopi provides a digital shopping list functionality, cashback coupons, digitized loyalty cards and retailer leaflets to consumers via smartphone apps, tablet apps and a the website http://www.myShopi.com.
This presentation explains the data strategy of BD myShopi and was presented by Toon Coppens at the BDMA data or devil conference, September 16th.
This presentation explains the data strategy of BD myShopi and was presented by Toon Coppens at the BDMA data or devil conference, September 16th.
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Transcript
myShopi
Toon Coppens – @me_toon - 16/09/2014 – BDMA DATA Conference
The context: BD Group in the consumer decision lifecycle
OMNI-CHANNEL ACTIVATION
& LOYALTY PLATFORM
1-to-1 marketing
DATA
Promo marketing
Sheepvertising
myShopi: Promo platform
Omni-Channel
500k APPs downloads
Saving
Cashbacks
Facilitate
Shopping list
Inspiration
Online leaflets
Usage data
Available data
Coupon usage
and views
Shopping
list
Geo-location &
shop info
Leaflet
s views
Loyalty card
usage
Not greedy on data
Zero entry barrier
Qualitative data
App rating
Keeping consumers happy
Cashback data
Cashback 1-2-3
Cashback?
400+ campaigns
Delivering tons of data
• Voorbeeld kassaticketten
Tons of data
New FMCG insights
Ibeacon + video
Beacon
Shopping intent based activation
Shopping intent based re-activation
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