BCG Matrix Market Growth Rate Relative Market Share
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BCG Matrix
Ma
rke
t G
row
th R
ate
Relative Market Share
Dangerous CompanyDangerous Company
James O’shea & Charles Martin Madigan 1997
Why choose this book
Consultant is everywhere in lifeConsultant is everywhere in life
Learn not only from successful storyLearn not only from successful storybut also bitter experiencebut also bitter experience
As a manager, how, what and whenAs a manager, how, what and whento work with consultantto work with consultant
First published in 1997 in U.K.First published in 1997 in U.K. 9 real cases on management9 real cases on management
consulating during period (1980consulating during period (1980––1995)1995)
All cases selected in the U.S.All cases selected in the U.S. Consulting companiesConsulting companies
McKinsey & Co., Anderson, BCG, Deloitte &McKinsey & Co., Anderson, BCG, Deloitte &ToucheTouche
EnterprisesEnterprises Figgie International, Sears, CignaFiggie International, Sears, Cigna
About the book
Case: Figgie International
CompanyCompany In 1989, NIn 1989, N°° 286 on the Forturn 500 286 on the Forturn 500 High growth by acquisitionHigh growth by acquisition
36 division by 198936 division by 1989
Core business - manufactureCore business - manufacture
OjectivesOjectives World classWorld class
Low costLow cost
Modern technologyModern technology
Case: Figgie International
ProblemsProblems Some bad acquistionsSome bad acquistions Aging business systems, equipments andAging business systems, equipments and
technologiestechnologies
Case: Figgie International
Then Then ……actions..actions.. VALDEZ PROGRAMVALDEZ PROGRAM
Transform Figgie intoTransform Figgie into
« « WORLD CLASS MANUFACTURERWORLD CLASS MANUFACTURER»» Invite Consulting teamsInvite Consulting teams
Boston Consulting GroupBoston Consulting Group
Deloitte & ToucheDeloitte & Touche
Anderson ConsultingAnderson Consulting
Price Water HousePrice Water House
OthersOthers
$ 75 mio
Case: Figgie InternationalResultsResults«« World-class Manufacturer to World-class MessWorld-class Manufacturer to World-class Mess » »
Figgie on bankrupcy on 1995Figgie on bankrupcy on 1995
Thousands of employees lost their jobsThousands of employees lost their jobs Nightmare for consulting companiesNightmare for consulting companies
WHY?
SUSPENSE!
Annual sales: $15 –18 mio,
Average consulting charge: $15 mio
What I retained
Define a clear goal before you callDefine a clear goal before you callthe consultantthe consultant
Consult internally before you buyConsult internally before you buyexternal consulting external consulting –– probably your probably yourown MBA degreeown MBA degree
Check the service quality ofCheck the service quality ofconsultantconsultant
Analyse cost-riskAnalyse cost-risk
What I retained
You should be the GENERAL You should be the GENERAL ––Consultant can only be CAPTAINConsultant can only be CAPTAIN
Once something wrong, confront itOnce something wrong, confront itdirectly and immediatelydirectly and immediately
Look for tailor-made consultingLook for tailor-made consultingengagements that recognize theengagements that recognize theunique nature of your businessunique nature of your business
Value your employeesValue your employees Measure the processMeasure the process
What is not in the book
Success of a consulting project reliesSuccess of a consulting project reliesonon
EnterpriseEnterprise
ConsultantConsultant
Enterprise & Consultant togetherEnterprise & Consultant together
General comments
Fun, Eye-opening, relaxingFun, Eye-opening, relaxing
Interesting also for other discipline ofInteresting also for other discipline ofmanagementmanagement
BCU Lausanne
658.3 658.3 –– Gestion du personel Gestion du personel
UMA 23728UMA 23728
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