BCG Matrix of Tata Group

Presentation on Boston Consulting

Group (BCG) Approach

Presenter

Abdus Samad Sadi

TATA Group

Tata Group is an Indian multinational Company

Headquartered: Mumbai, Maharashtra, India 

Founded: In 1868

ProductsTATA Steel, Tata Motors, Tata Consulting group, Tata Power, Tata Chemicals, Tata Global Beverages, Tata Teleservices, Titan, Tata Communications and Taj Group.

Star

Indian Hotels Company Limited (IHCL),branded as Taj Group

High market share

in a fast growing industry

TATA HOTELS

Cash Cow

Titan Titan Company is a manufacturing company that produces India's largest and best-known range of personal accessories — watches, jewellery, sunglasses and prescription eyewear.

Dogs

TATA real estateLow Market Share

Low Market Growth

Question mark

TATA Communication

Low Market Share High Growth Prospects

Post analysis StrategyBuild: Increase investment in communication sector. Can push up it question marks to star and finally a cashcaow.Hold: Titan is a cashcow. So they need to hold the position or situation. Harvest: Reduce investment in Hotel will make it profitable and make star to cashcow,Divest: By selling real estate business Tata can realize stuck money.