PADMASHREE DR. D.Y. PATIL UNIVERSITY DEPARTMENT OF BUSINESS MANAGEMENT Presentation on BCG & GE MATRIX
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PADMASHREE DR. D.Y. PATIL UNIVERSITY DEPARTMENT OF BUSINESS MANAGEMENT
Presentation on BCG & GE MATRIX
GROUP MEMBERS
BCG MATRIX
• BCG Matrix for BAJAJ auto ltd. Product line selected: Bajaj pulsar segment Product included in Bajaj pulsar segment are as follows: Pulsar 135 CC Pulsar 150 CC Pulsar 180 CC Pulsar 200 NS Pulsar 220 CC
BCG MATRIX
BCG Matrix for Bajaj pulsar segment
Mar
ket G
row
th
Relative Market Share
Pulsar 200 NSPulsar 220 F
Pulsar 135 & Pulsar 180 Pulsar 150
HIG
H
HIGH
LOW
LOW
GE MATRIX
• GE Matrix for Bajaj Group: Business Unites considered for bajaj group are as follows: Bajaj Automobile Financial services
Home appliances & Electrical Iron & steel
GE Matrix for Bajaj Group
HIGH MEDIUM LOW
HIGH
MEDIUM
LOW
Indu
stry
Att
ract
iven
ess
Business Strength
BCG MATRIX FOR CORE & SECTORIAL PROGRAM
• BCG MATRIX FOR CORE: List of core Program considered ( For the year 2010 – 2012 ) : Marketing Finance Human Resource Management Sports Business Management Entrepreneurship Operations
BCG MATRIX FOR CORE
Based on No. of Seats allocated ( 2010 – 2012 )
Mar
ket G
row
th
Relative Market Share
SBM & Entrepreneurship
Human Resource
Marketing & Finance Operations
HIG
H
HIGH
LOW
LOW
BCG MATRIX FOR CORE & SECTORIAL PROGRAM
• BCG MATRIX FOR SECTORIAL: List of SECTORIAL Program considered
( For the year 2010 – 2012 ) Pharmaceutical Management Hospital Management Retail Management Outsourcing International Business Bio informatics Bio Technology Banking & Insurance
BCG MATRIX FOR SECTORIAL
Based on No. of Seats allocated ( 2010 – 2012 )
Mar
ket G
row
th
Relative Market Share
Retail Management &Banking & Insurance
Pharma & Bio Tech.
HM & IBBio Informatics & Outsourcing
HIG
H
HIGH
LOW
LOW
GE MATRIX FOR Dr. D.Y.Patil
• Types of colleges in Navi mumbai: MBA Colleges ( 10 Colleges ) Medical & dental colleges ( 10 Colleges ) Law colleges ( 4 Colleges ) Engineering Colleges ( 16 Colleges )
Note: Let us assume 300 seats are available in each college for respective courses.
GE MATRIX FOR Dr. D.Y.Patil
HIGH MEDIUM LOW
HIGH
MEDIUM
LOW
Indu
stry
Att
ract
iven
ess
Business Strength
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