e magazine of the British Chamber of Commerce in Japan INDUSTRY & A-LIST FINANCE & INVESTMENT MEDIA ARTS HEALTH BOOKS SPORT COMMUNITY EVENTS and much more ACUMEN ree years of mud, sweat and tears 16 New Tohoku March 2014 | ¥900 bccjacumen.com Unilever: the future is clear Security guard to sword master Election to pick BCCJ leadership 11 32 40 MARCH 2014 ◆ BCCJ ACUMEN ◆ THE MAGAZINE OF THE BRITISH CHAMBER OF COMMERCE IN JAPAN BCCJACUMEN.COM
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The magazine of the
British Chamber of
Commerce in Japan
INDUSTRY & A-LIST
FINANCE &INVESTMENT
MEDIA
ARTS
HEALTH
BOOKS
SPORT
COMMUNITY
EVENTS
and much more
AC
UM
EN
Three years of mud, sweat and tears
16
New Tohoku
March 2014 | ¥900 bccjacumen.com
Unilever: the future is clear
Security guardto sword master
Election to pickBCCJ leadership
11 32 40
MA
RC
H 2014 ◆ B
CC
J AC
UM
EN
◆ TH
E M
AG
AZ
INE
OF T
HE
BR
ITISH
CH
AM
BE
R O
F CO
MM
ER
CE
IN JA
PAN
BC
CJA
CU
ME
N.C
OM
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BANGALORE BANGKOK BEIJING CHENGDU GUANGZHOU HANGZHOU HONG KONG JAKARTA MANILA MUMBAI PUNE SEOUL SHANGHAI TOKYO
7 PUBLISHER
Inside the Mind of a
Magazine Designer
simon farrell
8 MEDIA
UK–Japan News
11 EXECUTIVE DIRECTOR
Time to Take Stock
lori henderson mbe
12 MEDIA
Japan News
15 PRESIDENT
Powerhouse of
the UK Economy
alison jambert
16 TOP STORY
New Tohoku
Three years of mud,
sweat and tears
julian ryall
25 CHARITY
Fur Pets’ Sake
elizabeth oliver mbe
26 EMBASSY
Risk Communication
Three Years After
natasha little
29 BCCJ EVENT
Martin Donnelly:
Innovation and Diversity
brandi goode
30 DIGITAL
Insights Incite Action
brandi goode
31 INNOVATION
Global View of Progress
julian ryall
32 ANNIVERSARY
The Future is Clear
Unilever launches first
new hair product in a decade
brandi goode
INDUSTRY
Finance & Investment
35 A-LIST
39 LEADERS
Engage Your Staff
anne good
40 CULTURE
Making the Cut
Tokyo-based Londoner is one
of world's top sword experts
julian ryall
42 SPORT
Going Swimmingly
julian ryall
44 ARTS
UK Events in Japan
• Cartoonist documentary
• Stage sequel to Phantom
• Bicultural lecture
• Classic rock concert
• Tokyo Symphony Orchestra
• Olympic ballet
46 COMMUNITY
UK–Japan events
48 HEALTH
No Fluoride, No Problem
anthony s. drennan, dmd
49 IF YOU ASK ME
Stormy Weather
ian de stains obe
50 BOOK REVIEWS
The Archaeology of Japan
ian de stains obe
March 2014
32
8
30
40
13
42
COVER: IT'S NOT JUST MUD
4 bccj acumen, march 2014
The British Chamber of Commerce in Japan
BCCJ MISSION
To strengthen business ties between Britain and Japan, promote
and support the business interests of all our Members, and actively
encourage new business entrants into the Japanese market