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Business CommunicationUnit 1- Basic Principles of CommunicationBook Code MB0039Smita Choudhary
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Unit Outline
1. What is communication?
2. The communication process
3. Barriers to communication
4. The important of communication in the workplace
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Characteristics of Communication Unavoidable and unintentional
Two-way exchange of information
A process
Requires sender and receiver
Verbal and non-verbal
Successful when message sent is same as message received
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Communication Model
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Elements of Communication
Sender/Encoder person whotransmits message
Receiver/Decoder person whointerprets message
Message signal that triggersresponse of receiver
Channel medium used to delivermessage
Feedback receivers response tomessage
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Elements of Communication
Noise factors that interfere withcommunication, e.g. physical,physiological and psychological
Context communication setting
Physical context environment/surroundings
Social context relationshipbetween sender and receiver
Chronological context time
related factors Cultural context backgrounds of
sender and receiver
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Barriers to Communication
Environmental barriers physical factors Individual barriers attitudinal barriers
Organizational barriers distortion of messages,lack of co-ordination between departments
Channel barriers choice of wrong channel Linguistic barriers use of foreign language, highly
technical language
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Barriers toCommunication
Cultural barriers differences in cultural
values Semantic barriers differences in
meanings of words Non-verbal barriers conflicting non-
verbal messages
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How to Overcome Barriers toCommunication
Ensure receipt of intended message
Create organizational climate of openness
Use multiple channels to communicate
Listen actively
Word messages clearly
Select appropriate channels
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Reasons for Importance of
Workplace Communication
Soft skills rank above hard skills
Communication for better teamwork
Communication to explain technology Importance of human skills vs. technological skills
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How Communication ImprovesPerformance
Better information flow
Greater sense of
teamwork Improved work
relationships
Quicker resolution ofconflicts
More motivation toperform
Stronger link withexternal stakeholders
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