BC PPT

Amity Business School

PRESENTATION OF BUSINESS

COMMUNICATION

Submitted By:

Mayank Tyagi D-40

Rahul Garg D-51

Sakshi Sharma D-52

Pankaj Gahlot D-33

Arvind Singhal D-41

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The Relationship between Communication Ability and

Success in Business

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What is effective communication in business

• Way of exchanging information.• When it produces desired

action in the reader or respondents.

• Good communication means that message will be sent and that the people or organizations understand the message in its entirety.

• A successful communicator exercises a good effect on the minds of others.

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Types Of Business Communcation

• There are two types of business communication in an organization:– Internal Communication– External Communication

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Internal Communication• Upward Communication:

The communication take place from lower level to uper level of an organization e.g submission of reports by employees.

• Downward Communication:

Communication take place from uper level to lower level of an organization e.g CEO gives order to manager of company.

• Horizontal Communication :

Communication take place on same level of hierarchy in organization e.g. annual meeting of board of directors.

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External Communication• Communication take place outside the

business to carry on business activities.

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Business Communication Blood Line Of An Organization

Because it help us to bring:• Increase productivity.• Reduce stress• Better understand what other says.• Better understand how to get your message across.• Enhance relationships• Save time and money.

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Why Communication Is Important In Business?

• Communication in business is important because:

• To build up reputation among customers and friends.• To create better relation between

– seniors and sub ordinates – workers and the management – customers and the sellers

• To increase sales.• For the promotion of a product, services or organization.• B2B deals.

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How To Improve Business Communication

• By removing barriers in communication: – Noise– Culture differences– Stereotype– Psychological barriers– Physical barriers

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• The importance of (only) positive language: Using positive language and eliminating the negative is

important to help build rapport with others. • Controlling anger when someone yells at you: Suppose someone walks into your office and without

warning and for no reason as far as you're concerned) starts yelling at you. How should you respond?

• Good listening and understanding: For good communication you should be a good listener

as well you should understand what u have hared.

How To Improve Business Communication

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Business Communication And 4 P’s

• 4 P’s of marketing directly related to business communication and success of business:

• Product• Price• Place• Promotion

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Channels Of Business Communication• These are channels of communication that plays

important role in success of business:

• Mail• TV• Print media• Telecommunication• Radio• Face 2 Face• Internet• Social networking like e.g. facebook, twitter etc

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Key To Success For Any BusinessCommunication is key to success of business because it

brings:• Customer Service• Discipline and Commitment• Time Management• Financial Management• Organization• Pricing Strategy• Experience and Ability• Marketing• Sales• Continued Improvement

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RESEARCH ON COMMUNICATION ABILITY IN BUSINESS

• International Association of Business Communicators/ Mr. Watson Wyatt study found that just over half of high-performing companies had "well-defined communication strategies that allow employees to understand better their organisations' business goals." Which meant that, puzzlingly, almost half of high-performing companies did not have such a strategy.

Amity Business SchoolSTUDIES SAY

• Typically, managers spend 75 to 80 percent of their time engaged in some form of written or oral communication. Although often termed a “soft” skill, communication in a business organization provides the critical link between core functions. Let’s examine two reasons why good communication is important to individuals and their organizations.

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TIPS FOR EFFECTIVE COMMUNICATION

• Improve your interpersonal skills

• Clarity of purpose• Consider your

audience• Effective information

sharing• Thinking in others

perspective

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GOOD COMMUNICATION =SUCCESSFUL BUSINESS

• Good communication matters because business organizations are made up of people. As Robert Kent, former dean of Harvard Business School has said, “In business, communication is everything.”

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Take care of communication and success shall take care of itself.'

Amity Business SchoolEvidence

• Suhas Gopinath

• Dell

And many more……

Amity Business SchoolAny Question?

• Ask any question you have in your mind: