04/24/2012 Blackbaud NetCommunity Grow 1
04/24/2012 Blackbaud NetCommunity Grow 1
04/24/2012 Blackbaud NetCommunity Grow 2
OUR FOCUS TODAY
NetCommunity Grow combines
powerful internet
marketing technologywith an expert-led e-campaign
curriculum to help organizations
MAXIMIZE IMPACT and
produce measurable results
04/24/2012 Blackbaud NetCommunity Grow 3
OUR STRATEGY
NetCommunity Grow combines
powerful internet
marketing technologywith an expert-led e-campaign
curriculum to help organizations
MAXIMIZE IMPACT and
produce measurable results
Expertise
Tools
Results
Raisers Edge
04/24/2012 Blackbaud NetCommunity Grow 4
NetCommunity Grow combines
powerful internet
marketing technologywith an expert-led e-campaign
curriculum to help organizations
MAXIMIZE IMPACT and
produce measurable results
THE RESULTS
We
need to show
that
this
is
going to work
Expertise
Tools
Results
04/24/2012 Blackbaud NetCommunity Grow 5
NetCommunity Grow combines
powerful internet
marketing technologywith an expert-led e-campaign
curriculum to help organizations
MAXIMIZE IMPACT and
produce measurable results
THE RESULTS
We
want to
work
with
experts
Results
Expertise
Tools
04/24/2012 Blackbaud NetCommunity Grow 6
NetCommunity Grow combines
powerful internet
marketing technologywith an expert-led e-campaign
curriculum to help organizations
MAXIMIZE IMPACT and
produce measurable results
RAISE MORE MONEY
$144.72
$81.33
Blackbaud Customers Industry Average
Average Gift Size
Results
Expertise
Tools
04/24/2012 Blackbaud NetCommunity Grow 7
NetCommunity Grow combines
powerful internet
marketing technologywith an expert-led e-campaign
curriculum to help
MAXIMIZE IMPACT and
produce measurable resultsResults
RAISE MORE MONEY
55%
Average Increase in Online Giving
Expertise
Tools
04/24/2012 Blackbaud NetCommunity Grow 8
NetCommunity Grow combines
powerful internet
marketing technologywith an expert-led e-campaign
curriculum to help organizations
MAXIMIZE IMPACT and
produce measurable resultsResults
RAISE MORE MONEY
$10,000
$50,000
Before With Blackbaud
5X
Amount Raised Online
Expertise
Tools
04/24/2012 Blackbaud NetCommunity Grow 9
NetCommunity Grow combines
powerful internet
marketing technologywith an expert-led e-campaign
curriculum to help organizations
MAXIMIZE IMPACT and
produce measurable resultsResults
REACH MORE SUPPORTERS
% Increase in Web Traffic
Expertise
Tools
04/24/2012 Blackbaud NetCommunity Grow 10
NetCommunity Grow combines
powerful internet
marketing technologywith an expert-led e-campaign
curriculum to help organizations
MAXIMIZE IMPACT and
produce measurable resultsResults
REACH MORE SUPPORTERS
3000
25000
Before With Blackbaud
Increased Email Subscription
Expertise
Tools
800%
04/24/2012 Blackbaud NetCommunity Grow 11
NetCommunity Grow combines
powerful internet
marketing technologywith an expert-led e-campaign
curriculum to help organizations
MAXIMIZE IMPACT and
produce measurable resultsResults
COMMUNICATE MORE EFFECTIVELY
Open and Click-through Rates
Expertise
Tools
34%
13%
Email Open rate Click-through rate
14%
Industry 2.55%
Industry
04/24/2012 Blackbaud NetCommunity Grow 12
NetCommunity Grow combines
powerful internet
marketing technologywith an expert-led e-campaign
curriculum to help organizations
MAXIMIZE IMPACT and
produce measurable resultsResults
INCREASE PARTICIPATION
20%
Grow Customer
% increase in alumni participation
Expertise
Tools
04/24/2012 Blackbaud NetCommunity Grow 13
NetCommunity Grow combines
powerful internet
marketing technology with
an expert-led e-campaign
curriculum to help organizations
MAXIMIZE IMPACT and
produce measurable resultsResults
INCREASE PARTICIPATION
77%
88%
2009 Blackbaud Customers
2010 Blackbaud Customers
% Increase of $1000 Given Online
Expertise
Tools
04/24/2012 Blackbaud NetCommunity Grow 14
NetCommunity Grow combines
powerful internet
marketing technologywith an expert-led e-campaign
curriculum to help organizations
MAXIMIZE IMPACT and
produce measurable resultsResults
HIGH ROI
Return on Investment
Make back triple your
purchase price in the
first year of useExpertise
Tools
04/24/2012 Blackbaud NetCommunity Grow 15
YOUR CHALLENGE
Expertise
Tools
Results
Raisers Edge
Of course we
want to do
more online
04/24/2012 Blackbaud NetCommunity Grow 16
YOUR CHALLENGE
Expertise
Tools
Results
Raisers Edge
But we’re not
sure where to
start
04/24/2012 Blackbaud NetCommunity Grow 17
YOUR CHALLENGE
Expertise
Tools
Results
Raisers Edge
And we don’t
have the
resources
04/24/2012 Blackbaud NetCommunity Grow 18
OUR STRATEGY | EXPERTISE
Expertise
Raisers Edge
A partnership with Blackbaud’s Internet Experts
A best practice strategy developed by Blackbaud and customized for you
Quarterly action plan executed by Blackbaud
Benchmarking and Thought Leadership
Tools
Results
04/24/2012 Blackbaud NetCommunity Grow 19
GROW – QUARTERLY ACTION PLAN OUTCOMES
Expertise
Raisers Edge
Reach More
Supporters
Communicate
More
Effectively
Increase
Participation
Raise
More
Money
Tools
Results
04/24/2012 Blackbaud NetCommunity Grow 20
GROW – QUARTERLY ACTION PLAN CONCEPTS
Raisers Edge
Communicate
Q1
Tools
Results
Expertise
Campaign Type | Viral
Objective | Reach
More Supporters
Results | Acquisition
04/24/2012 Blackbaud NetCommunity Grow 21
GROW – QUARTERLY ACTION PLAN CONCEPTS
Raisers Edge
Educate
Q2
Tools
Results
Expertise
Campaign Type |
Seasonal
Objective |
Communicate
More Effectively
Results | Re-Engage
Lapsed Supporters/
Volunteers/Members
04/24/2012 Blackbaud NetCommunity Grow 22
GROW – QUARTERLY ACTION PLAN CONCEPTS
Raisers Edge
EngageQ3
Tools
Results
Expertise
Campaign Type | “I Miss
You” Campaign
Objective | Communicate
more Effectively
Results | Increase
Registrations/Email
File/Donations
04/24/2012 Blackbaud NetCommunity Grow 23
GROW – QUARTERLY ACTION PLAN CONCEPTS
Raisers Edge
Retain
Q4
Tools
Results
Expertise
Campaign Type | End
Of Year Appeal
Objective | Raise More
Money
Results | Increase
giving, major giving,
recurring giving
04/24/2012 Blackbaud NetCommunity Grow 24
YOUR CHALLENGE
Raisers Edge
Expertise
Tools
Results
We would love
it if things were
more integrated
04/24/2012 Blackbaud NetCommunity Grow 25
YOUR CHALLENGE
Raisers Edge
Expertise
Tools
Results
We have
information all
over the place
04/24/2012 Blackbaud NetCommunity Grow 26
OUR STRATEGY | THE TOOLS
Raisers Edge
Expertise
Tools
Results
Email Marketing
Online Giving
Event Registration
Website Management
Website Design
+ Much More
04/24/2012 Blackbaud NetCommunity Grow 27
NONPROFIT TOOLS AND RESOURCES
Raisers Edge
Expertise
Tools
Results
04/24/2012 Blackbaud NetCommunity Grow 28
WHAT TO EXPECT
Customer Experience Guide
Your Time Commitment During Each
Phase of the Project
Suggested Roles For Your Staff During
the Project
An Easy-To-Follow Training Curriculum
For You
Annual Calendar With Key Dates For You
To Follow
04/24/2012 Blackbaud NetCommunity Grow 29
ENOUGH TALK…. .LETS SHOW YOU
04/24/2012 Blackbaud NetCommunity Grow 30
LETS RECAP – WHAT IS NETCOMMUNITY GROW?
NetCommunity Grow combines
powerful internet
marketing technologywith an expert-led e-campaign
curriculum to help organizations
MAXIMIZE IMPACT and
produce measurable results
Expertise
Tools
Results
Raisers Edge
04/24/2012 Blackbaud NetCommunity Grow 31
THE TOOLS
“The biggest advantage for staff members is its
integration with The Raiser’s Edge. It has really
helped us cut down on manual processes, and we
have confidence that the more we use the product
and promote the site, the more we will see an
increase in donations.”
— Margherita Kavulla
Admin Systems Manager
We would love it if things were more integrated
We have information all over the place
04/24/2012 Blackbaud NetCommunity Grow 32
THE STRATEGY
Of course we want to do more online
We just don’t have the resources
We’re not sure where to start
“Grow strategy services provided by Blackbaud gives us
access to expert advice and guidance that we couldn’t
afford otherwise. As the leader in nonprofit software,
Blackbaud is in the best position to share best practices
and help us build a marketing strategy that will help us
move the organization forward.”
— Jim Ray
04/24/2012 Blackbaud NetCommunity Grow 33
WRAPPING UP
Resources
Focus on Results
Expertise Integration and Efficiency
04/24/2012 Blackbaud NetCommunity Grow 34
BLACKBAUD INTERNET SOLUTIONS | NETCOMMUNITY
Pro
Grow
Spark
• Kick it up a notch by combining your online campaigns with expert-led ecampaign curriculums
• Get Started with a powerful solution to get your online campaigns kicked off
• Take it to the next level through a comprehensive solution with customized, fully branded website and online presence
04/24/2012 Blackbaud NetCommunity Grow 35
WHAT QUESTIONS DO YOU HAVE?