Vol. 28 No. 52 December 27, 2010 A Weekly Space Coast Business Magazine PRESORTED STANDARD US POSTAGE PAID BREVARD BUSINESS NEWS, INC. At 90, renowned Hayman leads Space Coast Pops; worked with music greats Vaughan on albums and saxophonist Julian “Cannonball” Adderley, and many other recording artists including Vic Damone, Patti Page, Andy Williams, and Bobby Vinton. Hayman was the composer and arranger for MGM films with Judy Garland in “Meet Me in St. Louis” and “Girl Crazy,” which also featured Mickey Rooney. Hayman scored many Broadway shows and motion pictures. His unique style of writing and arranging caught the ear of George Stoll, MGM Studios’ musical director. Hayman himself appeared in the Twentieth Century Fox films “Coney Island” and “Sweet Rosie O’Grady,” both starring Betty Grable. And he recorded a series of albums on the Naxos International label. In the 1950s and 1960s, Hayman also recorded a number of albums for Mercury Records, including “Music for Romance” and “Only Memories.” His 1957 outing “Havana in Hi–Fi” was the first in Mercury’s pop music stereo LP series. This is just a snapshot of his long– running career, one that goes on and on. In a sense, the last man standing at the center of much of this musical universe five and six decades ago is Boston–native Hayman, who will be 91 years old in March. Hayman has worked across all platforms — studio recordings, television, film, and tour shows — and with the biggest stars in entertainment. But he is perhaps most famous for being the principal arranger for the Boston Pops for more than 30 years, working closely with Fiedler in creating a legacy of work. They first teamed up in the late 1940s and went on to make dozens of hit albums and singles. “I am still writing for them today. So, matter of fact, it’s beginning to look like a steady job,” said Hayman, in a telephone interview from his home in Palm Beach. By Ken Datzman The great American conductors and arrangers of popular music in the 1940s and 1950s have quietly left the stage. It was a period of remarkable creativity and craftsmanship in music. The era produced many talented vocalists, songwriters, arrangers, and conductors. Big–name bands and orchestras, including symphonic ensembles, domi- nated the musical landscape then. Arthur Fiedler of the Boston Pops Orchestra enjoyed wide acclaim for more than half a century, leading that organiza- tion as music director and conductor. Fiedler brilliantly mixed show tunes and popular music using lush symphonic arrangements, many of them written by colleague Richard Hayman, who today is conductor of the Space Coast Pops Orchestra in Brevard County. “My biggest Boston Pops highlight was just hearing them play. Every day was a fond memory,” Hayman said about his years working for Boston Pops, where he was the principal arranger and had the privilege to guest–conduct the orchestra on occasions. There are others who went on to compile a body of work that is today considered a benchmark in their genres, including arranger Nelson Riddle, who honed the sounds that helped revive the career of Frank Sinatra at Capitol Records. The beautiful strings music of Don Costa on later Sinatra albums at the Reprise label set a new tone in the early 1960s for that singer. The magnificent recordings from this period of Henry Mancini are now considered classics. And there is the prolific Hayman, who was the musical director for the then– popular Vaughn Monroe Orchestra, for a five–year period leading up to 1950. He also worked with jazz–singer Sarah He is widely regarded as the world’s greatest harmonica player. Hayman said he always carried the instrument with him during his junior–high years. “I developed my own style of playing.” Keith Lockhart, the current Boston Pops’ conductor, asked Hayman to be the featured soloist for the grand opening of Orlando Magic’s Amway Center. The private event was held in October. Richard DeVos, co–founder of Amway Corp. and owner of the Orlando Magic, flew the 110–person Boston Pops Orches- tra to Orlando to play a one–hour concert for 1,200 invited guests. “It was an honor to be there,” said Alyce Christ is executive manager and co–founder of Space Coast Pops Orchestra, which is marking its 25th season. Nolan Masters, right, is president of the board. Four years ago, Christ said she was fortunate to have been able to recruit Palm Beach resident Richard Hayman as Space Coast Pops conductor. Hayman was the principal arranger of the Boston Pops Orchestra for many years. He has his own star in Hollywood’s ‘Walk of Fame.’ BBN photo — Adrienne B. Roth Please see Space Coast Pops, page 19 BBN Brevard Business News
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Vol. 28 No. 52 December 27, 2010 A Weekly Space Coast Business Magazine
PRESORTEDSTANDARD
US POSTAGEPAID
BREVARD BUSINESSNEWS, INC.
At 90, renowned Haymanleads Space Coast Pops;worked with music greats
Vaughan on albums and saxophonist
Julian “Cannonball” Adderley, and
many other recording artists including
Vic Damone, Patti Page, Andy Williams,
and Bobby Vinton.
Hayman was the composer and
arranger for MGM films with Judy
Garland in “Meet Me in St. Louis” and
“Girl Crazy,” which also featured Mickey
Rooney. Hayman scored many Broadway
shows and motion pictures. His unique
style of writing and arranging caught the
ear of George Stoll, MGM Studios’ musical
director.
Hayman himself appeared in the
Twentieth Century Fox films “Coney
Island” and “Sweet Rosie O’Grady,” both
starring Betty Grable.
And he recorded a series of albums on
the Naxos International label. In the
1950s and 1960s, Hayman also recorded a
number of albums for Mercury Records,
including “Music for Romance” and “Only
Memories.” His 1957 outing “Havana in
Hi–Fi” was the first in Mercury’s pop
music stereo LP series.
This is just a snapshot of his long–
running career, one that goes on and on.
In a sense, the last man standing at
the center of much of this musical
universe five and six decades ago is
Boston–native Hayman, who will be 91
years old in March.
Hayman has worked across all
platforms — studio recordings, television,
film, and tour shows — and with the
biggest stars in entertainment. But he is
perhaps most famous for being the
principal arranger for the Boston Pops for
more than 30 years, working closely with
Fiedler in creating a legacy of work. They
first teamed up in the late 1940s and went
on to make dozens of hit albums and
singles.
“I am still writing for them today. So,
matter of fact, it’s beginning to look like a
steady job,” said Hayman, in a telephone
interview from his home in Palm Beach.
By Ken Datzman
The great American conductors and
arrangers of popular music in the 1940s
and 1950s have quietly left the stage. It
was a period of remarkable creativity and
craftsmanship in music. The era produced
many talented vocalists, songwriters,
arrangers, and conductors.
Big–name bands and orchestras,
including symphonic ensembles, domi-
nated the musical landscape then.
Arthur Fiedler of the Boston Pops
Orchestra enjoyed wide acclaim for more
than half a century, leading that organiza-
tion as music director and conductor.
Fiedler brilliantly mixed show tunes
and popular music using lush symphonic
arrangements, many of them written by
colleague Richard Hayman, who today is
conductor of the Space Coast Pops
Orchestra in Brevard County.
“My biggest Boston Pops highlight was
just hearing them play. Every day was a
fond memory,” Hayman said about his
years working for Boston Pops, where he
was the principal arranger and had the
privilege to guest–conduct the orchestra
on occasions.
There are others who went on to
compile a body of work that is today
considered a benchmark in their genres,
including arranger Nelson Riddle, who
honed the sounds that helped revive the
career of Frank Sinatra at Capitol
Records.
The beautiful strings music of Don
Costa on later Sinatra albums at the
Reprise label set a new tone in the early
1960s for that singer. The magnificent
recordings from this period of Henry
Mancini are now considered classics.
And there is the prolific Hayman, who
was the musical director for the then–
popular Vaughn Monroe Orchestra, for a
five–year period leading up to 1950.
He also worked with jazz–singer Sarah
He is widely regarded as the world’s
greatest harmonica player. Hayman said
he always carried the instrument with
him during his junior–high years. “I
developed my own style of playing.”
Keith Lockhart, the current Boston
Pops’ conductor, asked Hayman to be the
featured soloist for the grand opening of
Orlando Magic’s Amway Center. The
private event was held in October.
Richard DeVos, co–founder of Amway
Corp. and owner of the Orlando Magic,
flew the 110–person Boston Pops Orches-
tra to Orlando to play a one–hour concert
for 1,200 invited guests.
“It was an honor to be there,” said
Alyce Christ is executive manager and co–founder of Space Coast Pops Orchestra, which is markingits 25th season. Nolan Masters, right, is president of the board. Four years ago, Christ said she wasfortunate to have been able to recruit Palm Beach resident Richard Hayman as Space Coast Popsconductor. Hayman was the principal arranger of the Boston Pops Orchestra for many years. He hashis own star in Hollywood’s ‘Walk of Fame.’
BBN photo — Adrienne B. Roth
Please see Space Coast Pops, page 19
BBN Brevard Business
News
DECEMBER 27, 2010Happy New Year!BREVARD BUSINESS NEWS / 2
BBN DIGESTForbes joins Bright House as firm’scorporate communications director
ORLANDO — Bright House Networks has an-
nounced the hiring of Donald Forbes as senior director
of corporate communications.
In this role, Forbes is in charge of consumer media
and strategic communications for Bright House
Networks. He will be reporting directly to Kimberly
Maki, vice president of corporate communications for
Bright House Networks.
“Donald is an excellent communicator with a wealth
of broadcast journalism experience,” said Maki. “He
knows how a newsroom works. And, his passion has
always been making a difference through educating
viewers — he knows how to get to the heart of a
customer story.”
She added, “At Bright House Networks, our
customers’ experiences matter most to us. Donald’s top
priority will be informing customers about our products
and services and sharing our commitment to serving
our customers. That makes Donald a truly great fit
with our company and a most–welcome addition to our
team.”
Forbes served as a broadcast journalist for 14 years
at the Orlando CBS affiliate including 10 years as the
Brevard County bureau chief and space expert. Later,
he became one of the respected “Problem–Solver”
investigative reporters.
He has won numerous awards from the Associated
Press, Society of Professional Journalists and the
National Academy of Television Arts and Sciences Sun
Coast Chapter.
His work as a gifted storyteller has taken him from
Iraq to the Oklahoma City bombing. For almost every
hurricane that has made landfall in the last 12 years,
Forbes was the lead reporter on the Florida coast.
“It’s an honor to join such a vibrant and exciting
company,” said Forbes. “Bright House Networks’
commitment to outstanding customer care and to
providing the best consumer experience in entertain-
ment and technology are some of the main reasons I
look forward to working as a part of the communica-
tions team.”
In addition to the Central Florida market, Forbes
worked for television stations in Georgia, South
Carolina and Kansas. He earned a bachelor’s degree
from Georgia Southern University and an associate’s
degree from Middle Georgia College.
Bright House Networks is the sixth–largest owner
and operator of cable systems in the U.S. and the
second largest in Florida.
Bright House Networks serves more than 2.4 million
customers who subscribe to one or more of its video,
high–speed data and voice services. The company also
offers a full suite of phone, Internet, Ethernet and
cable– television services to businesses of all sizes.
Bright House Media Strategies, the advertising arm
of Bright House Networks, offers businesses advanced
targeted advertising solutions. Bright House Networks
also owns and operates exclusive local news and sports
channels in its Florida markets.
For more information about the company, visit
brighthouse.com.
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BBN HAPPY NEW YEAR!
BREVARD BUSINESS NEWS / 3
‘Charging Bull’ will continue to bring joy to investors’ portfolios in 2011By JohnathanBBN Correspondent
Greetings from New York City!
In fact, I am writing my annual holiday
column this year for “BBN” from the
financial capital of the world — Wall
Street. Visiting the exchanges and seeing
firsthand this kind of financial infrastruc-
ture, is exuberating.
I’m now a student resident here,
attending NYU.
And I just had to have my picture taken
in front of the “Charging Bull,” because it’s
what capitalism, investing, and the free–
enterprise system is all about. It’s America
— you take a risk to make a financial gain.
The bronze sculpture is a magnificent
work of art, dominating the Financial
District. You really can’t appreciate its
craftsmanship and beauty unless you see
it as it stands, in Bowling Green Park,
near Wall Street, in Manhattan.
Yes, “I’ll Take Manhattan,” just like
Richard Rogers and Lorenz Hart wrote in
their classic song, also mentioning the
Bronx and Staten Island in their lyrics.
I have researched some of the fascinat-
ing history of the “Charging Bull,” which
stands 11–feet tall and is 16–feet long. It
weighs more than 7,000 pounds.
This is a powerful dude. When it begins
to roar, stay out of its way. And I think it’s
going to knock some of those nasty short–
sellers on their rear–ends in 2011 (more on
my yearly market forecast later in this
column).
I like the way Dianne Durante
describes the “Charging Bull” in “Outdoor
Monuments of Manhattan: A Historical
Guide.” She captures it perfectly:
“The Bull’s head is lowered, its nostrils
flared, and its wickedly long, sharp horns
are ready to gore; it’s an angry, dangerous
beast. The muscular body twists to one
side, and the tail is curved like a lash. The
Bull is also energetic and in motion.”
The unique work was done by an artist
named Aarturo Di Modica. He spent
around $360,000 doing this project
following the 1987 stock–market crash, as
a symbol of the “strength and power of the
American people.”
We’ve gotten over the 1987 crash and
another one, and we’ll rebound from the
next one, too. Capitalism is still the most
efficient system in the world, safe–guarded
by the Federal Reserve.
I would love to have Fed boss Ben
Bernanke’s job some day. I plan to become
a mathematician. I believe I could keep
the house in order. I know the readers are
laughing — a Brevard County native
rising to the most powerful position in
finance?
Well, I’m getting pretty good at calling
a market, 12 months in advance.
In the published column I wrote one
year ago at this time for “BBN,” my
prediction for the Dow Jones at the close of
2010 was a 1,000–point rally, to 11,700.
When I called for a 1,000–point rally,
during the dark days of investing last year,
I soon received some weird calls and
e–mails at the office.
Today, the Dow hovers around 11,500.
With the holiday rally still intact and a few
days to go before the year ends, I could
literally hit this number flat–out.
I also predicted an 800–point upshoot
for NASDAQ in 2010, to around 2,000.
Okay, I underestimated its strength a bit.
The NASDAQ is treading 2,634.
Here is my fearless market prognostica-
tion for 2011. And my statistical moduling
has been as sharp as a razor over the years
forecasting the market’s direction.
It’s going to be some kind of year for
investors; the upside is going to be huge
because the economy will start to gain
strength at mid–year and businesses will
start hiring people again. The good times
are coming!
On the final market day of 2011, the
Dow Jones will be standing at 12,852, a
big leap forward. I see the NASDAQ at
3,855. The S&P will reach 1,800, from
around 1,244 in 2010.
Buy now and position yourself for big
rewards in the months ahead!
I really enjoy writing this column every
year. Each year, I get a little bolder in my
market predictions.
Happy holidays and best wishes for
2011. We thank all of our advertisers,
readers and the business community in
general for their many years of supporting
the “BBN” brand. We’re here because of
you.
Lastly, I have to give credit to my sister,
Margaret, for taking this photograph. She
is across the pond, studying at Johns
Hopkins, in Baltimore. We were able to
work this out, meeting here in the
Financial District on a cool day, myself
dressed in a classy suit purchased at
Michael’s Men’s Store in Indialantic.
Happy New Year.
Cheers!
DECEMBER 27, 2010Happy New Year!
BBN EDITORIAL
BBNBrevard
Business
News
BREVARD BUSINESS NEWS / 4
4300 Fortune Place, Suite DWest Melbourne, FL 32904
(321) 951–7777fax (321) 951–4444
BrevardBusinessNews.com
PUBLISHERAdrienne B. Roth
EDITORKen Datzman
OFFICE MANAGERFrank Schiffmann
Brevard Business News is published every Monday byBrevard Business News Inc. Bulk Rate postage is paid atMelbourne, FL and Cocoa, FL. This publication servesbusiness executives in Brevard County. It reports onnews, trends and ideas of interest to industry, trade,agribusiness, finance, health care, high technology,education and commerce.
Letters to the Editor must include the writer’s signatureand printed or typed name, full address and telephonenumber. Brevard Business News reserves the right to editall letters. Send your letters to: Editor, Brevard BusinessNews, 4300 Fortune Place, Suite D, West Melbourne, FL,32904, or email [email protected].
Subscription Rates for home or office mail delivery are$26.00 for one year (52 issues). Send all addresschanges to: Circulation Department, Brevard BusinessNews, 4300 Fortune Place, Suite D, West Melbourne, FL,32904, or email [email protected].
CSR releases final weather balloon at Ascension in South AtlanticOn Sept. 30, Computer Sciences Raytheon released
the last weather balloon from Ascension Island, bringing
to a close a 53–year record of measurements that have
filled an important gap in the understanding of global
weather and served a critical role in development of U.S.
missile technology in the 1960s and 1970s.
CSR has managed the Ascension Island station since
1988 under contract with the U.S. Air Force 45th Space
Wing.
Ascension Island is in the South Atlantic Ocean,
4,400 nautical miles southeast of Cape Canaveral, and
was instrumented as part of the U.S. Air Force Missile
Test Center in 1956.
The station played a critical role in observing the re–
entry of the first intercontinental ballistic missile
systems launched from Cape Canaveral — the Atlas,
Titan, and eventually Minuteman missiles.
Many of the initial re–entry vehicles carried by these
boosters didn’t perform as designed during re–entry and
the data collected at Ascension Island helped the U.S.
eventually perfect this complex technology.
It was quickly realized the density profile of the
upper atmosphere was an important factor in re–entry
vehicle performance and the Air Force directed the
Range contractor to begin radiosonde observations at
Ascension Island in 1957. The balloon–borne radio-
sondes use radio telemetry to report back temperature,
humidity, and pressure from the surface into the lower
stratosphere or up to 100,000 feet. Soon thereafter,
rocketsonde flights were added to provide data between
100,000 and 400,000 feet.
Because of the limited amount of regular, high–
quality radiosonde data in the equatorial regions around
the earth, the Ascension Island data has been widely
used by the scientific community to develop a better
understanding of global–weather patterns and has
revealed some surprises along the way.
Ascension Island radiosonde and rocketsonde data
confirmed the presence of a two–year reversal in wind
flow in the stratosphere called the Quasi Biennial
Oscillation. This previously poorly understood reversal
in stratospheric winds is now known to play an essential
role in the earth’s climate dynamics.
Later measurements from Ascension Island helped
identify large concentrations of ozone being transported
across the South Atlantic Ocean due to deforestation in
Africa.
More than 130 scientific journal articles have been
published since the early 1960s based on the Ascension
Island radiosonde and rocketsonde data. The Ascension
Island measurements also filled a gap in the very data
sparse South Atlantic, improving the accuracy of global–
weather forecast models and the efficiency of jet traffic to
and from South America and Africa.
“We are proud of our role in operating and maintain-
ing the Air Force’s downrange tracking stations and the
historic radiosonde observation program at Ascension
Island and across the Eastern Range,” said Michael
Maier, vice president and general manager of CSR.
“But as our customers mission changes, we are
adjusting the Range infrastructure. This is one step in
the Launch Enterprise Transformation process.”
Longtime CSR employee George “Dover” Thomas
prepared the final radiosonde for release and later
recalled what a busy place the Weather Station on
Ascension Island was when he first started in 1968. “We
were releasing and tracking at least one balloon a day
and launching three weather rockets a week — it was a
hectic pace.”
He added, “We were using hydrogen for the balloons
until 1977. I recall the protective gear and safety
procedures we used. I was a little nervous handling the
hydrogen, but the thing I remember most was the smell
— I’ll never forget it.”
The last Ascension Island radiosonde was released on
Sept. 30 by Maj. Ingrid Kaat, the U.S. Air Force
Ascension Island Station commander.
Between 1957 and the final balloon release, more
than 20,000 radiosonde observations were performed at
Ascension Island. Despite the end of radiosonde
observations at Ascension Island, CSR continues to
release radiosondes twice a day from the Cape
Canaveral Air Force station and up to 15 times on
launch day making the atmosphere over Cape
Canaveral the most extensively and accurately charac-
terized on the planet.
These measurements ensure the Cape’s “outstanding
record” of launch safety and availability.
CSR is a joint venture of CSC Applied Technology
Division and Raytheon Technical Services Co. The joint
venture was organized in 1988 to provide operations and
maintenance services exclusively to the U.S. Air Force’s
45th Space Wing.
CSR employs 900 technologists and support person-
nel at Patrick Air Force Base, Cape Canaveral Air Force
Station, NASA’s Kennedy Space Center, Jonathan
Dickinson Missile Tracking Annex, Antigua Air Station,
Ascension Auxiliary Air Field, and Argentia, Newfound-
land.
For more information about CSR, contact Shanti
Brasington at 494–2610 or send an e–mail message to
Florida Supreme Court Task Force appoints Cordial of Partners in CrisisGail Cordial, executive director of Florida Partners in Crisis, a statewide advocacy organization, has been appointed
to the Florida Supreme Court Task Force on Substance Abuse and Mental Health Issues in the Court.
The Task Force, created through an administrative order issued by Supreme Court Chief Justice Charles Canady,
held its first meeting Dec. 8.
Each year, roughly 125,000 people with serious mental illnesses are arrested and booked into Florida jails at a cost
to local government of more than $500 million, while another $600 million is spent housing people with mental
illnesses in state prisons and forensic–treatment facilities.
In addition, 56 percent of Florida prison inmates (more than 66,000) have a substance–abuse problem.
Among its duties, the Task Force will promote the recommendations outlined in the Court’s “Transforming Florida’s
Mental Health System” report and develop improved strategies for utilization of treatment based drug courts, mental–
health courts and other problem–solving courts and diversion programs.
The Task Force will expire on June 30, 2012.
Florida Partners in Crisis is a membership organization of judges, law– enforcement officers, attorneys, state
agency officials, treatment providers, families and consumers who promote the cost–effective use of tax dollars to
enhance recovery for individuals with mental illnesses and substance use disorders to improve lives and increase
public safety.
Cordial also serves as the president of Zonta Club of Melbourne, a professional service organization dedicated to
advancing the status of women.
Happy New Year!DECEMBER 27, 2010 BREVARD BUSINESS NEWS / 5
BBN DIGESTBoeing helps Challenger Centersoar with $100,000 grant award
The Boeing Co. has awarded the Challenger Center for
Space Science Education a $100,000 grant for teacher
professional development throughout its worldwide
network of Challenger Learning Centers.
Challenger Learning Centers worldwide will benefit
from the Boeing FLIER (Future Leaders In Education
Resources) Program that will ultimately serve more than
1,600 kindergarten through 12th–grade teachers by
helping them to improve their knowledge of and confidence
in teaching STEM, a Science, Technology, Engineering and
Math–based curriculum.
Learning Centers with high levels of success in various
aspects of teacher development will train and mentor staff
in other Learning Centers.
This will be accomplished through a combination of
that raise students’ expectations of success, fosters a long–
term interest in STEM, and inspires students to pursue
studies and careers in these areas, Roosevelt said.
These centers across the United States, Canada, the
United Kingdom, and South Korea reach more than
300,000 students each year through simulated space
missions and educational programs, and engage over
40,000 educators through missions, teacher workshops and
other programs, she said.
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Happy New Year!DECEMBER 27, 2010 BREVARD BUSINESS NEWS / 9
BBN DIGESTCentral Brevard Area Parks andRecreation announces winners
COCOA — The Central Brevard Area of Brevard
County Parks and Recreation, organizer of the Merritt
Island and Cocoa–Rockledge holiday parades, has
announced the winners in civic, school, commercial and
marching–band categories.
l In the Merritt Island parade, held Dec. 4, judges’
choice as best overall was Inferno Fitness Studio. Judges’
choice in the Cocoa–Rockledge parade, held Dec. 11, was
Brevard County Sheriff’s Office.
l The winning marching bands in Merritt Island were
Merritt Island High School (first place), Jefferson March-
ing Band and Cheerleaders (second place), and Edgewood
Junior–Senior High Drum Line (third place).
l The winning marching bands in the Cocoa–Rockledge
parade were Rockledge High School (first place), McNair
Magnet School (second place), and Clearlake Middle
School (third place).
l In the Merritt Island youth–civic category, first place
went to Cub Scout Pack 701, second place was YMCA
Adventure Maidens, and third place was Girl Scouts of
Citrus Council.
l In the Cocoa–Rockledge youth–civic category, first–
place winner was Manatee Shores Girl Scouts, second
place was Cub Scout Pack 706, and third place was
Crosswinds Youth Services.
l In Merritt Island’s adult–civic category, first–place
winner was the Azan Shriners, second place was Elks
Lodge 2650, and third place was Merritt Island Breakfast
Rotary Club.
l In Cocoa–Rockledge’s adult–civic category, first place
went to the Azan Shriners, second place was JLS Magnolia
Blossoms, and third place was Mike Artelli.
l In the adult–youth civic grouping, Merritt Island’s
winners were Brevard County Sheriff’s Office (first place),
Unity Church of Merritt Island (second place) and Grace
Lutheran Church Preschool (third place).
l For Cocoa–Rockledge adult–youth civic, first place
went to Teen Missions International, second place was Top
Teens of America, and third place was King Street Baptist
Church.
l School winners in Merritt Island were Gardendale
Elementary Magnet School Showstoppers (first place),
Mila Elementary (second place), and Jefferson Middle
School Dance Team (third place).
l School winners in Cocoa–Rockledge were Gardendale
Elementary Magnet School Showstoppers (first place),
Golfview Intermediate Cheerleaders (second place), and
Rockledge High School Cheerleaders (third place).
l In the commercial category, Merritt Island’s winners
were ATM Recycling (first place), Dr. Fair’s Office (second
place), and DBVAR Services & Duron Smith A/C &
Heating (third place).
l Cocoa–Rockledge’s commercial winners were
Sutherland Party Rentals (first place), ATM Recycling
(second place), and Inferno Fitness Studio (third place).
Gallery in Viera seek artistsThe new Art Gallery of Viera in The Avenue Viera has
a few openings available for artists to present their work.
For more information, visit www.artgalleryofviera.com.
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DECEMBER 27, 2010Happy New Year!
BBN BUSINESS
BREVARD BUSINESS NEWS / 10
BBN photo — Adrienne B. Roth
By Ken Datzman
INDIALANTIC — Which real–estate agencies in
Brevard County have been selling the most homes
in 2010 and garnering market share at a time when
each transaction is highly coveted by the Realtor
and the broker?
The Melbourne Area Association of Realtors and
the Space Coast Association of Realtors compile
residential real–estate statistics in two formats —
one tally for single–office firms and the other for
companies with multiple branches in the region.
The single–office sales leader on this year’s list
is, not surprisingly, RE/MAX Alternative Realty Inc.
Businesswoman Madelyn Dorricott’s franchise
has held the No. 1 sales spot for individual offices in
the region for the past decade, a period that has
seen an interesting batch of economic cycles.
“I feel so fortunate to be surrounded with high–
end producers at RE/MAX Alternative Realty,” she
said. “If you are working in this office in December
of 2010, you are a producer. Period. That is just the
way the RE/MAX system is designed. It’s not for
part–time people; it’s for people who are serious
about making real estate their career and being at
the top of their industry.”
At the end of this year’s third quarter, RE/MAX
International reported a 36 percent increase in
franchise sales as compared to the 2009 period. In
the U.S. market, the RE/MAX brand saw a 28.9
percent increase in franchise owners.
Success for the RE/MAX organization is mea-
sured by the quality of its sale associates, Dorricott
said. “That’s where we really shine.”
Her 19–agent team in 2010 posted sales of $64.8
million, from Jan. 1 to Dec. 10, leading No. 2
Prudential Sterling Properties at $62.2 million and
No. 3 Prudential Star Real Estate Inc. at $52. 6
million in volume, in the single–office category.
According to the market–share report by the two
associations, the multiple–office sales leader is ERA
Showcase Properties and Investments Inc. ($97.5
million), followed by Pruitt Real Estate Inc. ($81.8
million) and RE/MAX Elite ($78.3 million). RE/
MAX Alternative Realty’s $64.8 million in sales
puts its fourth on this list.
“We’ll probably end up with about $70 million in
closed sales transactions for the year,” said
Dorricott, broker and owner of the business.
“That number is down from last year’s sales
volume, but I think the drop is pretty much across
the board in the region. Still, for 19 agents to post
nearly $70 million in sales and close 400 transac-
tions — working with 400 families — in the current
environment is really good. We’re proud of our
As year comes to close, RE/MAX Alternative Realty holds lead asthe top single–office agency in the region based on sales volume;businesswoman Madelyn Dorricott sees good opportunity in 2011
performance.”
RE/MAX Alternative Realty closed $87 million
in residential real–estate deals in 2009, she said,
driven by first–time buyer activity, tax incentives,
and bargain hunters in the market. It seems like
the housing market has experienced a post tax–
credit correction this year, which has slowed buyer
activity.
But Dorricott said she is now beginning to see
momentum build again late in the year, as Novem-
ber was a solid sales month for her office.
“November was awesome. We closed $5.7 million
in sales. The phones are ringing and the agents are
busy. They seem to have a lot in the pipeline. We
are very optimistic about the first half of 2011,” she
said.
Pending home sales jumped in October, showing
a positive uptrend since bottoming in June,
according to the National Association of Realtors.
The Pending Home Sales Index is a forward–
looking indicator. The index rose 10.4 percent to
89.3, based on contracts signed in October, from
80.9 in September.
The housing market is in a recovery phase and
will be uneven at times, the report said.
If the Bush tax cuts are extended for everyone,
an additional 400,000 jobs could be created in 2011,
with home sales rising by 60,000 to 80,000 units,
according to economists at the National Association
of Realtors.
“In order to make solid gains in the housing
market, the unemployment rate needs to drop and
we must deal with the foreclosure crisis,” Dorricott
said.
Experts say the big obstacles to a solid housing–
market recovery are job creation, working through
the many foreclosures, and easing access to credit.
Some brokers say the overly tight underwriting
standards are holding back the pace of the housing–
market recovery.
Loan–performance data from Fannie Mae and
Freddie Mac clearly demonstrates very low default
rates on recently originated mortgages, much lower
than the vintages of 2002 and 2003 before the
housing boom.
Homebuyers today have affirmed a long–term
view of home ownership, said Dorricott.
“People who are buying homes today are living
in them. The ‘flipping’ days are over. If you are
buying a home, yes, you can get a great interest rate
and, yes, you can get a good price on the home. But
if think you can turn around and sell it in six
months and make a profit, well, it won’t happen,”
she said.
House flipping is virtually nonexistent in today’s
market. The flipping and quick gains which
occurred during the real–estate buying binge of the mid–2000s were
driven by risky, easy–money financing.
The buy–and–hold investment model is back in favor. Eighty–five
percent of homebuyers see their home as a good investment, and
nearly half think that investment is better than stocks.
Even with several years of price declines, the typical seller who
purchased a home eight years ago experienced a median equity gain of
$33,000, a 24 percent increase, while sellers who were in their homes
for 11 to 15 years saw a median gain of 40 percent, according to the
2010 “National Association of Realtors Profile of Homebuyers and
Sellers.”
The National Association of Realtors, the leading advocate for
housing and homeownership issues, is campaigning against any
modification to the standard mortgage–interest deduction.
In a new survey commissioned by that organization and conducted
online in October by Harris Interactive of 3,000 homeowners and
renters, nearly three–fourths of homeowners and two–thirds of renters
said the mortgage deduction was “extremely” or “very important” to
them.
Madelyn Dorricott is broker and owner of RE/MAX Alternative Realty Inc. inIndialantic. Her one–office RE/MAX franchise has consistently led the region insales volume, year after year. The 19–agent associate team posted $64.8million in sales in 2010, from Jan. 1 to Dec. 12. Dorricott said she is looking tofinish the year with $70 million in sales.
Happy New Year!DECEMBER 27, 2010
BBN BUSINESS
BREVARD BUSINESS NEWS / 11
BBN photo — Adrienne B. Roth
By Ken Datzman
BankFirst is touting a new, cutting–edge
technology that basically reshapes the workhorse
automatic–teller machine and its role in daily
financial transactions.
The Central Florida–based institution has rolled
out “Intelligent Deposit” ATMs in its respective
markets, becoming one of the first community
banks in Florida to invest in “smart” technology of
this kind.
Locally, BankFirst has offices in Melbourne,
Viera/Suntree, and Titusville.
“We are making wide use of technology through-
out our system to enhance customer convenience,
and the new ATM technology is an example of that.
Our bank has all the technical capabilities of any
large bank,” said Mick Welch, BankFirst’s Brevard
County president.
Welch heads up a local executive team for
BankFirst that includes longtime area residents
Jack Gould, North Brevard area president; Gilbert
“Gil” Russell, South Brevard area president; and
Daryl Bishop, Central Brevard area president.
Recently, the company went to an area president
management alignment with each president having
oversight responsibility for his territory and
reporting to Welch.
With the new BankFirst ATM technology, “a
deposit envelope is no longer required,” said Russell.
The machines offer online, real–time processing,
and user–friendly, step–by–step touch–screen
instruction.
Checks and cash are inserted directly into the
machine, and the customer’s receipt, including
printed imagines of all their scanned checks, is
received and the transaction is completed, said
Russell.
“The ATM reads cash, it reads checks — it’s just
like a Remote–Deposit Capture system, or ‘bank–
in–a–box.’ Essentially, we are simplifying the
ATMs. Now, they are smarter and more robust in
terms of how they operate to serve customers,” he
said.
Like ATMs, Remote–Deposit Capture is a time–
saver for BankFirst’s business customers. It allows
businesses to scan checks and transmit the scanned
images to a bank for posting and clearing, from
their offices. The basic requirements for this service
include a PC, an Internet connection, and a check
scanner, which BankFirst provides to the customer.
Remote–Deposit Capture is part of BankFirst’s
“Business Solutions” product suite “that encom-
passes a host of services driven by technology,
including online banking,” said Gould. “Business
BankFirst’s new ‘Intelligent Deposit’ ATMs in Brevard lead way intechnology arena as the organization strives to enhance customerconvenience; businesses embrace bank’s Remote–Deposit Capture
Solutions is an area where we have experienced a
tremendous amount of success with our existing
clients, and it has allowed us to expand those
relationships and actually grow the bank.”
Added Welch, “The Business Solutions product
suite has been a home run for us over the last
couple of years. When we operated as The Bank
Brevard, before the merger with BankFirst, we had
just a couple of basic accounts for clients. Now we
offer customers a greatly expanded product line,
mostly in the Business Solutions product suite.”
The product suite includes Internet Cash
Management, Business Online Bill Payment,
Internet Wire Transfers, Direct Connect, Merchant
Services, Overnight Repurchase Agreements, and
Electronic Federal Tax Payment System.
Russell said business customers today are
looking for “simple, streamlined solutions. Their
time is precious. Banking used to be time–consum-
ing for businesspeople. They would have to physi-
cally come into the facility and go through some
effort to do their daily business. We’ve changed that
routine, thanks to advances in technology.”
Many banks are responding to their customers’
needs by boosting investments in technologies. In
fact, 43 percent of banks say they will increase their
technology budgets in the next two years, according
to a new survey by the Independent Community
Bankers of America.
“Online banking and remote–deposit capture is
the wave of the future in our industry,” said Welch.
A survey by the American Bankers Association
shows that for the first time, more bank customers
(25 percent) prefer to do their banking online
compared to any other method.
The survey of 1,000 consumers was conducted
last year for the ABA by Ipsos–Reid, an indepen-
dent market–research firm. This marks a “water-
shed change,” according to the ABA, and also tells
the organization that consumers now have more
confidence in the accuracy and security of online
banking.
Banks view protecting their customers’ person-
nel information as a key long–term objective. Banks
continue to invest in ways to guard their customers’
sensitive financial data.
“It’s the bank’s loss, not the consumer’s loss,”
said Bishop. “The banks are liable, so it makes
sense to focus some dollars in the security arena.”
“BankFirst has just put in place a new program
that adds another layer of security to our online–
banking platform,” said Russell. “It gives us that
extra security.”
BankFirst also remade its website,
www.BankFirst.com, to better serve consumers.
“Banking is about service. Service is the
differentiator in the marketplace, it’s what sets you apart,” said
Russell, adding that BankFirst provides the kind of personalized
service community banks are known for in their markets.
BankFirst recently thanked its customers at its annual Customer
Appreciation Day held at the bank’s offices in Titusville and
Melbourne.
“We had 170 people attend the function in Titusville,” said Gould.
“It’s our way of saying to our customers, once a year, ‘We appreciate
your business, your commitment and your loyalty.’ We greatly enjoy
hosting these events.”
Welch said around 175 to 200 people came to the Melbourne office
for BankFirst’s Customer Appreciation Day, which included invita-
tions to customers of the Viera/Suntree branch.
During the third quarter of 2010, BankFirst’s capital and non–
performing asset ratios continued to improve due to both profitable
operations and “aggressive” problem–loan resolution efforts, the
company reports in its latest “Statement of Condition.”
“Our company is strong. We are very liquid. We have plenty of
capital behind us,” said Welch.
BankFirst’s executive team in Brevard County includes, from left: Jack Gould,North Brevard area president; Mick Welch, Brevard County president; DarylBishop, Central Brevard area president; and Gilbert Russell, South Brevard areapresident. The team says it is looking forward to building business relationshipswith new customers in 2011.
DECEMBER 27, 2010Happy New Year!
BBN DIGEST
BREVARD BUSINESS NEWS / 12
Giantonio, Shervington earnelite professional designation
PALM BAY — Two Palm Bay Fire–Rescue lieutenants
have joined the ranks of only a few worldwide with the
“knowledge, expertise and professional credentials” to
make them elite in their area of service.
After an extensive peer–review process, Palm Bay
Fire–Rescue Lt. Anthony Giantonio and Lt. Michael
Shervington have been awarded the professional designa-
tion of “Fire Officer” by the Center for Public Safety
Excellence.
The Commission on Profession Credentialing awards
the Fire Officer designation only after an individual
successfully meets all of the organization’s criteria.
The process includes an assessment of the applicant’s
education, experience, professional development, technical
competencies, contributions to the profession, and
community involvement.
Additionally, each designee must develop goals and a
plan for their future professional development that will be
evaluated during their renewal process, which is required
every three years.
“This means the citizens of Palm Bay are getting the
very best of the best in public safety response from this
agency,” said Fire Chief Steve Abraira.
“These professional standards are not easy to achieve
and we are extremely proud of Lt. Giantonio and
Lt. Shervington for their demonstrated and continued
dedication to the protection of life and property.”
The Commission on Professional Credentialing met
Nov. 16 to officially confer the designation upon the two
lieutenants. They are two of only 20 designated Fire
Officers worldwide, and two of only three Fire Officers in
Florida.
With the recent designees, Palm Bay Fire–Rescue has
a total of four Fire Officers and Chief Fire Officers, the
most of any Fire–Rescue agency in Brevard County.
Chamber to celebrate Installation BanquetThe Cocoa Beach Area Chamber of Commerce will host
its 43rd Annual Installation Banquet on Friday, Jan. 21,
at the Holiday Inn Melbourne–Viera, 8298 N. Wickham
Road. The event will begin with a cocktail reception at 6
p.m., followed by dinner and the banquet. More than 150
Chamber partners and guests are expected to attend the
affair. The theme of this year’s gala is “Sailing Into The
Future.” The program will feature the installation of the
Chamber’s 2011 chair, Christy Galzerano, general
manager of DoubleTree Cocoa Beach Oceanfront Hotel,
and the new board of directors. The Chamber will also
recognize its outgoing board members who served terms
through 2010. The Chamber’s highest honor, the Distin-
guished Service Award, will be presented to an individual
who has shown exemplary leadership and commitment to
the community. Other special presentations include
awards for Council/Committee of the Year, Ambassador of
the Year, and President’s Club inductees. Tickets to
attend the event are $50 per person for open seating or
$750 for a corporate table that seats 10 people. Reserva-
tions can be made by calling the Cocoa Beach Area
Chamber of Commerce at 459–2200, or by visiting
www.cocoabeachchamber.com.
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Celebrating 100 Years of Scouting
Join Sheriff Jack Parker in Honoring Robert Rains at the19th Annual Boy Scout Golden Eagle Dinner
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Reception 6:00pm Dinner 7:00pm
Dinner Leadership
Sheriff Jack ParkerBrevard County Sheriff
2011 Dinner Chair
Robert RainsUnited Way of Brevard County CEO
2011 Dinner Honoree
Dinner Sponsors
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Happy New Year!DECEMBER 27, 2010 BREVARD BUSINESS NEWS / 13
Give up. Pump up.
If you’re a Space Coast benefi ts manager, you don’t have to give up your health plan to keep your bottom line strong. With a variety of choices from Health First Health Plans, there’s sure to be an option that fi ts your budget.
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DECEMBER 27, 2010Happy New Year!BREVARD BUSINESS NEWS / 14
BBN DIGESTSpace Coast Human Resource Chapter presentedwith the Pinnacle Award for outstanding leadership
The Society for Human Resource Management recently presented the Space Coast
Human Resource Association Chapter in Merritt Island with the 2010 SHRM Pinnacle
Award, the highest honor given to chapters and state councils.
SCHRA is one of nine winning programs this year.
Recipients of the 2010 award created programs to address a range of issues
impacting workers and communities, such as on–boarding a new mayor’s staff,
alleviating worry surrounding poverty and childhood hunger, work–force training, and
unemployment among HR professionals.
Now in its 20th year, the SHRM Pinnacle Award recognizes outstanding HR
leadership in creating initiatives and programs that solve local work–force staffing
challenges in communities across the country. The award also honors programs that
surpass the standard activities of SHRM affiliates in enhancing the development of
effective HR management.
“Each year, the Pinnacle Award reminds us that SHRM’s councils and chapters are
its greatest source of creativity and leadership,” said SHRM Interim President and
Chief Executive Officer Henry Jackson. “For 20 years, SHRM Pinnacle Award winners
have provided chapters, councils, and employers across the country with models of
programs that most can recreate in their own communities.”
SCHRA’s nomination, “Advancing the Profession to Generation Next,” was created
to implement a program that would capture high–school students transitioning to
college while facilitating the advancement of entry–level practitioners into the human–
resources profession.
Started in the late 1950s, SCHRA serves human–resource professionals in the
central and northern portions of Brevard County.
Throughout its 40 years, the chapter has earned many Merit and Superior Merit
awards. The chapter provides its members with educational programs at its profes-
sional–development meetings each month and also sponsor seminars for the benefit of
its members, area businessowners, managers and supervisors featuring nationally
recognized speakers and experts on a variety of relevant topics.
“I am very excited that SCHRA won the SHRM Pinnacle Award. This is a great
honor and recognizes the hard work of chapter board members Valarese Poole and
Susie VanMeter. This program will greatly benefit the Brevard County HR profes-
sional community,” said Myrna Galligano, 2011 legislative chairperson for SCHRA.
Each winning program received a $1,000 prize during the SHRM Leadership
Conference held in Arlington, Va. The 2010 awards are sponsored by ADP Inc.
“ADP congratulates this year’s SHRM Pinnacle Award winners for their innovation
and leadership in addressing workforce challenges,” said Benito Cachinero, ADP
corporate vice president of human resources.
“These organizations share ADP’s commitment to HR management with a strong
focus on creating employment opportunities and advancements in local communities.
Jessica Rye joins Griffin Group as a senior account managerGriffin Communications Group of Houston, Texas, recently announced that Jessica
Rye has joined the agency’s national aerospace practice as a senior account manager. The
marketing and public–relations strategist brings more than a decade of aerospace–
communications experience to the firm. Operating out of Griffin’s Central Florida office,
Rye will manage or take an active role in several of the agency’s “most–noted aerospace
accounts,” including Blue Origin, the Coalition for Space Exploration, Lockheed Martin
and Swedish Space Corp. “Jessica is going to further strengthen our outstanding aero-
space communications team,” says Jeff Carr, Griffin’s vice president of aerospace commu-
nications. “She possesses the powerful combination our clients demand — an excellent
cadre of communications skills and strategic thinking, coupled with in–depth knowledge
of the aerospace industry.” Before joining Griffin, Rye served as senior manager of
regional communications for ATK Aerospace Systems at NASA’s Kennedy Space Center.
Her other aerospace experience includes communication positions with United Launch
Alliance, United Space Alliance, and Kennedy Space Center. A public relations graduate
from Florida State University, Rye received the Kolcum Communications Award from the
National Space Club Florida Committee and was nominated in 2010 for the prestigious
RNASA Stellar Award. She is also a former state president of the 1,500–member Florida
Public Relations Association.
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Happy New Year!DECEMBER 27, 2010 BREVARD BUSINESS NEWS / 15
Walgreens - Eau GallieWeingarten Realty InvestorsWestgate Commercial Center
Wild OatsWindover Square
DentistsDr. Kimberly Brackett
Dr. Scott ReaderDr. Steve CaudillDr. Mark Esser
Dr. Jennifer MansfieldDr. Scott Milo - Melbourne
Dr. Scott Milo - Merritt IslandDr. Scott Milo - Titusville
SchoolsCharter School - Jacksonville
Cocoa Village PlayhouseEarly Learning Coalition Hubbs SeaWorld R & D
Palm Bay AcademyRiverdale School
Space Coast Jr/Sr High School -Port St. John
Harbor City GymnasticsTimber Creek University/
High SchoolTumbleweeds Gymnastics, Inc.
Mini StorageArmorguard Storage
Wickham Commons Storage
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DECEMBER 27, 2010Happy New Year!
BBN ADVERTISER
BREVARD BUSINESS NEWS / 18
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Happy New Year!DECEMBER 27, 2010 BREVARD BUSINESS NEWS / 19
BBN SPECIAL FOCUSSpace Coast Pops OrchestraContinued from page 1Hayman, who was presented with the American Federa-
tion of Musicians Union’s Lifetime Achievement Award.
His award–winning arrangements are still used today by
the Boston Pops, including, since it’s the holiday season,
“Rudolph the Red–Nosed Reindeer.”
Hayman’s talents and skills are in demand, and he
keeps a busy schedule. He is the conductor and music
director for both the Space Coast Pops Orchestra and the
Florida Sunshine Pops. The latter orchestra performs in
South Florida.
“You reach a point in your life where it is not work but
enjoyment. I get a lot of pleasure out of it,” said Hayman,
who was a longtime friend of the late Costa and also did
some work for Sinatra in various settings.
Both Hayman, who in 1960 was honored with his own
star in Hollywood’s “Walk of Fame,” and Costa did
arrangements for bandleader Vaughn Monroe.
The Space Coast Pops is marking its 25th anniversary
concert season in 2011. Hayman will be conducting the
orchestra when the season opens Jan. 8, with a program