BBC Radio, listeners and sharing: 5 quick points

Oven Gloves and 4 other quick points about the BBC, radio, users, and sharing.

Source: Audrey Macdonald (via Facebook)

Head of Social Media, BBC Radio and Music

BBC - scale

Our Users:500K sms250K posts

Our teams:ModSoc Media ProductMplatform

Source: Audrey Macdonald (via Facebook)

Unknown PleasuresJoy DivisionDebut: 1979

Source: Half Man Half Biscuit - Achtung Bono Album 2005 as listed via Spotify

BBC6music plays Half Man Half Biscuit now and then...

Listeners are v.loyal to 6music...

175K fans

9.35am: 6music breakfast show

Source: Gideon Coe’s personal Twitter account just after he played Half Man Half Biscuit on 6music breakfast show

acall to arms on Twitter

So for a day it “trended”

So what ?Lessons 1+2

Source: Roo Reynolds, Social Media Exec, BBC TV.

1.Make things people care about2.They will do that somewhere else...

Chris Moyles daily blog diary

Same contenton ..Facebook

Hundreds of interactions

1.Make things people care about2.They will do that somewhere else...3.Integrate those interactions online too

5 Live Now - real time curated feedback

1.Make things people care about2.They will do that somewhere else...3.Integrate those interactions online too4.Being open

5.Listeners will surprise you

A History of the WorldIn partnership with UK museums and users.

Over 2000 so far...

2000 uploaded by users.

Photo + story + metadata

4. Listeners will surprise you

1.Make things people care about2.Provide tools not just spaces3.Reflect it back...online...4.Public money ...so explain what you do...but in a normal voice5.Listeners will surprise you

Thanks...

twitter:@jemstoneemail: [email protected]