bbc-distinctiveness-data-tables.pdf - Ofcom

PARENTS/NONNATIONENGLISH REGIONSPARENTSSOCIAL GRADEETHNICITYAGEGENDER

NORTHYORK--ERNSHIREEASTWESTEASTNON

IRELANSCOTLAENGLANANDENGLANNORTHNORTHMIDLANMIDLANSOUTHSOUTHPARENTPARENTDWALESNDDHUMBERDWESTEASTDSDSWESTEASTLONDONSSC2DEABC1BMEWHITE55+35-5416-34FEMALEMALETOTAL(x)(w)(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(Z)

100108172173416518624999159129192273282149062486112532291875890623601106710472114Unweighted Base

62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

194267627657292177047771137454421134740886662408223124408347755(1) Every day31%45%loq37%q35%lq38%q40%lq37%q20%39%lq31%42%lqu35%q28%38%Zj31%36%35%30%36%53%Zcd32%c19%38%34%36%cdj

lq

18223441651575326304631853833515421427651439188167135258232490(2) Most days29%lnp24%l19%23%ln29%lnp32%Zln21%31%lnp17%30%lnp17%26%lnp14%23%23%22%24%18%24%Z24%24%21%24%22%23%ln

vpruvv

12927240151432163525224338191971301583725178100111147141289(3) About two or three20%stw10%15%s14%s9%8%13%19%st20%stu16%s12%14%14%s13%14%14%14%13%14%10%14%e17%Ze14%14%14%estimes a week

2981441214237107161342102617093221413457728182163(4) About once a week3%10%m4%8%m7%8%9%m8%6%4%9%4%16%Zmno7%9%7%8%8%8%4%8%e11%Ze7%8%8%em

prstuvx

22107511515145101114612827621574114236395089(5) About once or3%2%6%4%6%3%6%1%2%3%6%3%6%4%4%3%5%Zi5%4%1%6%Ze6%e4%5%4%eitwice a month

1112322234-25411149177197514141226(6) At least once2%1%*1%1%1%1%4%Zoru2%-1%2%2%1%2%Zk1%1%3%1%1%1%2%Z1%1%1%fkevery three months

v

1-321221-1523418716991551010111425(7) Less than once1%-2%1%1%1%1%-1%4%Zu1%1%2%1%1%2%1%3%Zf1%1%1%2%1%1%1%fhevery three months

5718137121121916310243297718582311371662907098168(8) Never9%o7%10%o8%o7%6%8%o11%o9%o2%6%8%o12%Znos7%11%Zk9%7%11%8%2%9%e14%Zde6%9%Zb8%beko

u

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OFCOM BBC DISTINCTIVENESS14 Jul 2017

Table 1QA1A - How often, if at all, do you watch each of the television channels listed below? Please think aboutwatching TV at the time of broadcast or watching programmes you might have recorded. Please do notrefer to programmes that you have watched on catch up or on demand. Please read out from the liston the screen the number that applies for each television channel.BBC OneBASE: ALL ADULTS AGED 16+ IN THE UK

Proportions/Means: Columns Tested (5% risk level) - Z/a/b - Z/c/d/e - Z/f/g - Z/h/i - Z/j/k - Z/l/m/n/o/p/q/r/s/t/u/v/w/xOverlap formulae used. * small base




62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

12109424959161122157829604827802129575256107(9) I don't watch this2%2%6%t5%t1%2%4%6%t5%10%Zrst6%t7%st6%t5%4%6%4%9%Zf4%3%4%9%Zde5%5%5%efht

uw

37641011043116129145431009310819811288036556168413711015963902596655801245Heavy (1-2)60%l68%lq56%l59%l67%Zlq72%Zlm58%l51%56%l61%l59%l62%l43%61%Zj54%58%59%48%60%Zg77%Zcd56%c40%61%Za56%59%acg

unpqruvjl

14183538527285623453238578029315820125159392112157183228223452Moderate (3-4)23%20%19%22%s16%15%22%27%st25%s21%21%18%31%Zmn20%24%21%22%21%22%15%23%e28%Zde21%22%21%e

stuv

321199137174751216197342367922931847495362115Light (5-6)5%2%6%6%7%4%7%5%4%3%7%5%7%5%6%4%7%Zi8%5%2%7%e8%Ze5%6%5%ei

89322521616311526242449511931071601396723342101157133167300Less than once every 312%9%18%st14%9%9%13%17%15%16%13%15%20%Zrs13%16%17%Zh12%23%Zf13%5%14%e24%Zde12%16%Zb14%befmonths/never (7-9)

tuwh

--122--------3-21-33--3-3Don't know--**1%Zu--------*-**-**--*-*

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Proportions/Means: Columns Tested (5% risk level) - Z/a/b - Z/c/d - Z/e/f/g/h - Z/i/j/k/l - Z/m/n - Z/o/p - Z/q/r - Z/s/t - Z/u/vOverlap formulae used. * small base

USED THEWATCHED BBCBBCLISTENED TOLISTENED TOLISTENED TOWATCHED BBCTV/BBC i-

WEBSITE/BBC RADIO 2BBC RADIO 1BBC RADIOi-PLAYER INPLAYER INAPPS IN P3MIN P3MIN P3MIN P3MTHE P3MBBC TWO VIEWERSBBC ONE VIEWERSTHE P3MTV TYPE

LESSLESSTHANTHANONCEONCEEVERYEVERYFREEVSATEL

33IEWLITEMONTHMONTHOROR

S/MODERS/MODERFREESCABLENOYESNOYESNOYESNOYESNOYESNEVERLIGHTATEHEAVYNEVERLIGHTATEHEAVYNOYESATTVTOTAL(v)(u)(t)(s)(r)(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)(Z)

8511263158053417523628531261116295258723879649026711145712771611953120710322114Unweighted Base

89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

3134425322236361192485074133438762299307---755-755442392755(1) Every day35%36%33%44%Zt37%Zq31%28%42%Zp34%38%14%25%l39%Zk65%Zj---61%Zfg-39%Zd38%Z38%Z36%df

lklhghklpqt

205285356134395952052852482427660221133---490-490285219490(2) Most days23%23%22%27%Zt23%24%23%23%20%27%Zn12%24%l29%Zl28%Zl---39%Zfg-25%Zd25%a21%23%df

hghln

1011872177122366115173137152754016111--289--289159158289(3) About two or three11%15%Zv13%14%13%17%13%14%11%17%Zn12%i16%i21%Zi2%--64%Zeg--15%Zd14%15%Z14%detimes a week

lhghinv

68961382612637808387765930695--163--1638678163(4) About once a week8%8%9%Zs5%7%10%9%7%7%8%9%i12%Zi9%i1%--36%Zeg--8%Zd7%8%8%deg

hhis

325771187019454364253239117-89---89494289(5) About once or4%5%4%4%4%5%5%4%5%Zm3%5%ij16%Zij1%2%-78%Zef---5%Zd4%4%4%deftwice a month

lhhijm






89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

1016224196141115101483--26---26181326(6) At least once1%1%1%1%1%2%2%1%1%1%2%Zij3%Zij*--22%Zef---1%2%1%1%efievery three months

hj

1411241232168223213-125---1114121325(7) Less than once2%1%1%s*1%1%2%o1%2%Zm*3%Zij1%j-*8%Zef---6%Zc1%1%1%1%cefevery three months

gijmos

917715315137311036513632160331168---98706668168(8) Never10%Zu6%9%Zs3%8%8%11%Zo5%11%Zm4%26%Zij1%**56%Zef---52%Zc4%6%7%8%bce

kgfgijkmosu

65429810961269389413101313107---79293440107(9) I don't watch this7%Zu3%6%Zs2%6%3%8%Zo3%8%Zm1%16%Zij1%*1%36%Zef---42%Zc1%3%4%5%abc

kgefgijkmosu

5187278883571031214453792660585162122520440---1245-12457276111245Heavy (1-2)58%60%55%71%Zt60%55%51%65%Zp54%65%Zn26%49%l68%Zk94%Zj---100%Zfg-65%Zd63%Z60%59%df

lklhghklnpt

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89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

169283355973491031962562242281347023017--452--452245236452Moderate (3-4)19%23%Zv22%19%20%27%Zr22%21%18%25%Zn21%i28%Zi30%Zi4%--100%Zeg--23%Zd21%23%21%de

lhghinrv

417393228926605579354747147-115---1156755115Light (5-6)5%6%6%4%5%7%7%5%7%Zm4%7%Zij19%Zij2%2%-100%Zef---6%Zd6%5%5%def

lhhijmo

170130275252554518811125149282845300---188112112120300Less than once every 319%Zu11%17%Zs5%15%12%21%Zo9%21%Zm5%45%Zij3%ij1%1%100%Zef---100%Zc6%10%12%14%abmonths/never (7-9)

kgcefgijkmos

u

12123--312---1-----33-3Don't know*****--***---*-----**-*

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100108172173416518624999159129192273282149062486112532291875890623601106710472114Unweighted Base

62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

57161258201371261130191233072812213110029247578153(1) Every day8%8%9%7%5%11%ot5%8%7%4%6%9%7%9%Zj4%7%7%8%7%13%Zcd4%4%7%8%7%cdj

614312662931349262420632924571131186472661868743153163316(2) Most days9%15%17%15%17%17%14%11%15%16%11%20%Zln11%17%Zj11%14%16%16%15%24%Zcd13%c7%14%16%15%cj

ux

1219263964144561944364279343431101742792642420216092220234453(3) About two or three20%21%14%22%lv24%lv25%lv22%l22%25%lv24%l23%lv25%lv13%24%Zj16%18%24%Zi9%23%Zg26%Zc23%c14%20%23%21%cgitimes a week

jlv

1018202662632411022133137542131021221934227311411587172143315(4) About once a week17%19%o11%15%15%18%o17%11%12%9%17%12%21%Zmo15%15%13%17%Zi15%15%15%17%13%16%14%15%i

puv

64221409191941712112821110637994221504456728983173(5) About once or10%4%12%tw8%5%11%7%5%10%8%6%9%8%8%9%8%8%8%8%6%8%11%Ze8%8%8%etwice a month

2-964112122123761042323341866143229373774(6) At least once3%-5%w4%6%msw1%5%w2%6%msw2%4%2%4%3%5%3%4%3%4%2%5%e4%e3%4%4%ekevery three months

4959911714106812151665525562121052649427443117(7) Less than once7%10%v3%6%6%4%6%12%Zmps3%5%7%5%6%5%8%Zk6%5%4%6%3%7%e6%e7%Za4%6%aekevery three months

uv

1317352753020341926263037531821571851556427542126172172167339(8) Never21%ms18%20%m15%17%11%14%22%ms15%17%16%12%20%msu13%23%Zk19%Zh13%23%Zf15%5%18%e26%Zde16%16%16%efh

k

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Table 3QA1A - How often, if at all, do you watch each of the television channels listed below? Please think aboutwatching TV at the time of broadcast or watching programmes you might have recorded. Please do notrefer to programmes that you have watched on catch up or on demand. Please read out from the liston the screen the number that applies for each television channel.BBC TwoBASE: ALL ADULTS AGED 16+ IN THE UK





62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

35161456425713251625241135610664401284041898683170(9) I don't watch this5%6%9%s8%st4%2%10%st8%s7%16%Zmps9%s8%s9%st8%8%11%Zh6%14%Zf7%5%6%14%Zde8%8%8%defh

tuwxs

1121473913751481638303193483681012022676939628611667228241469Heavy (1-2)17%23%26%22%21%28%lnr19%18%21%19%17%29%Zln19%26%Zj15%21%23%24%22%37%Zcd17%c10%21%23%22%cdj

rux

233745662687797286649731168955621229647368697315274178392377768Moderate (3-4)37%40%v25%37%v39%v43%v39%v33%37%v32%40%v36%v34%39%Zj32%31%41%Zi24%38%Zg41%Zc40%c27%36%36%36%cgi

jv

84312042021306291518343115295112135312165888101126121247Light (5-6)13%w4%17%Zquw11%w12%12%w12%w7%16%w10%10%11%12%w11%14%k12%12%11%12%8%13%e16%Ze12%12%12%ekw

203156519473173364559587793361265346280117508108215302333293626Less than once every 332%s33%s31%s29%s27%s17%30%s42%Zmp25%38%mps32%s24%36%Zms25%39%Zk36%Zh24%41%Zf28%14%31%e47%Zde31%28%30%efhmonths/never (7-9)

rstuuuks

---42-----2--4-4--431-314Don't know---*1%Zu-----1%Zu--*-*--***-***

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8511263158053417523628531261116295258723879649026711145712771611953120710322114Unweighted Base

89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

6787945913519371167578---153115145-1538768153(1) Every day7%7%6%12%Zt8%5%4%10%Zp6%9%Zn---33%Zjk*1%1%12%Zfg-8%Zd8%7%7%dfg

lhhjklpt

13118521510128828106210173143---3163612295-316186137316(2) Most days15%15%13%20%Zt17%Zq7%12%17%Zp14%16%---67%Zjk1%5%h3%24%Zfg-16%Zd16%a13%15%df

lhghjklpqt

17128230015337479133320226227--453-15124323-453276227453(3) About two or three19%23%Zv19%30%Zt22%20%15%26%Zp19%25%Zn--59%Zik-*4%h28%Zgh26%Zg-24%Zd24%Z22%21%dgtimes a week

lhhiklnpt

1161992358023481108206163152--315-39105197-315194165315(4) About once a week13%16%Zv15%16%14%21%Zr12%17%Zp13%17%Zn--41%Zik-1%8%h23%Zeg16%gh-16%Zd17%Z16%15%dg

lhhiklpr

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89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

58115138341294474989380-173--3355183-1739596173(5) About once or6%9%Zv9%7%7%11%Zr8%8%8%9%-70%Zij--1%31%Zef11%Ze7%h-9%Zd8%9%8%dehtwice a month

lhhijlrv

29456213542133413737-74--5111938-74394174(6) At least once3%4%4%3%3%5%4%3%3%4%-30%Zij--2%10%Zef4%3%-4%Zd3%4%4%dijevery three months

lhlr

53649918833462556749117---1519374571106064117(7) Less than once6%5%6%s4%5%9%Zr7%Zo4%6%5%19%Zij---5%17%Zef8%Ze4%4%6%5%6%6%eijevery three months

khkors

171169311292855522911124496339---15819729098241150150339(8) Never19%Zu14%19%Zs6%16%14%26%Zo9%20%Zm11%54%Zi---53%Zef17%e16%e7%52%Zc13%13%15%16%bc

jkgeijkmosu

1016815614143271105913633170---1108252782876473170(9) I don't watch this11%Zu6%10%Zs3%8%7%12%Zo5%11%Zm4%27%Zij---37%Zef7%e6%e2%44%Zc5%6%7%8%bce

kgfijkmosu

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89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

19827230916142247144326248221---4695717440-469273205469Heavy (1-2)22%22%19%32%Zt24%Zq12%16%27%Zp20%25%Zn---100%Zjk2%6%h4%35%Zfg-24%Zd24%a20%22%ad

lhfghjklpqt

287481536233608161242526389379--768-414230520-768470392768Moderate (3-4)32%40%Zv33%46%Zt35%41%Zr27%43%Zp32%42%Zn--100%Zik-1%12%h51%Ze42%Zg-40%Zd41%Z38%36%dg

lghhhiklnprtv

871592004718265108139130116-247--84770122-247134137247Light (5-6)10%13%Zv12%9%11%17%Zr12%11%11%13%-100%Zij--3%41%Zef16%Ze10%h-13%Zd12%13%Z12%de

lhhhijlrv

32530056561511115401224447179626---28247134162188438274286626Less than once every 336%Zu25%35%Zs12%30%30%45%Zo18%37%Zm20%100%Zi---94%Zef41%Ze30%e13%100%Zc23%24%28%b30%bcmonths/never (7-9)

jkgfeijkmosu

13224-22-4------11-4224Don't know*****-**-*n------**-****

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100108172173416518624999159129192273282149062486112532291875890623601106710472114Unweighted Base

62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

11533642*224652811122753421108201939(1) Every day1%1%3%2%3%2%1%1%1%1%2%2%2%2%2%1%2%Z2%2%3%Z1%1%2%2%2%

24870586113261613652039451668502114345084(2) Most days4%4%5%4%3%5%2%1%7%oqr1%3%5%5%4%3%4%4%6%4%6%Zcd3%2%3%5%4%c

4911190122524121910253726169438113218194130562711499213(3) About two or three6%9%6%11%7%14%v10%14%v11%6%14%v11%10%12%Zj6%8%11%Zi7%11%Z17%Zcd8%c4%11%10%10%cjtimes a week

7102018619252491312153137158659213132188109704499124223(4) About once a week12%11%11%10%11%14%10%10%7%8%9%10%14%Zu11%10%10%11%11%10%14%Zcd10%7%9%12%11%c

413161721723249181517321715649891172218190704597108205(5) About once or6%14%l9%10%10%13%l10%10%10%10%9%10%6%11%Zj7%9%10%8%10%12%Zc10%7%9%10%10%cjtwice a month

31138910485105627147036386713913729394956105(6) At least once5%1%7%sw5%6%2%3%6%6%4%3%8%Znrs6%5%5%4%6%5%5%5%4%6%5%5%5%every three months

uw

49111801517316171126391913172731301818567756110994203(7) Less than once6%9%6%10%9%9%12%v6%9%7%14%Zlv12%7%9%11%8%11%Zi6%10%Z9%11%9%10%9%10%ievery three months

263864559665972356249458190411275330357104581143260284367319687(8) Never42%Zmnru40%mn36%mn31%mn38%mn33%29%42%mnr35%32%25%25%34%mn29%41%Zk34%31%37%32%19%37%Ze44%Zde34%31%32%ekm

unu

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Table 5QA1A - How often, if at all, do you watch each of the television channels listed below? Please think aboutwatching TV at the time of broadcast or watching programmes you might have recorded. Please do notrefer to programmes that you have watched on catch up or on demand. Please read out from the liston the screen the number that applies for each television channel.BBC FourBASE: ALL ADULTS AGED 16+ IN THE UK





62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

1110332972216569234635503925010120614554295121103126188162351(9) I don't watch this18%s10%18%s17%s13%9%23%Zlpq10%13%30%Zlm20%s16%15%17%15%21%Zh13%19%16%16%15%19%Z17%16%17%hs

stuwpqstuvw

351310211128115410211893315173221027130225569123Heavy (1-2)5%5%7%6%6%7%3%1%8%q3%6%7%7%6%5%5%6%8%6%9%Zcd4%3%5%7%6%c

1119313763149492132224068633271081732635138323912671213222435Moderate (3-4)17%20%17%21%18%27%Zou20%24%18%14%22%21%24%o23%Zj16%18%23%Zi18%21%31%Zcd18%c11%20%22%21%cij

v

7142826127273214292123593122684127184352721279984146164310Light (5-6)11%15%16%15%15%15%13%16%16%13%13%19%12%16%13%13%16%12%15%16%14%13%14%16%15%

41561071037103921595010210710617014979244860863217710613314384726655761240Less than once every 367%ms60%60%58%59%51%64%ms58%57%70%Zlm59%53%57%55%67%Zk63%Zh55%62%58%43%63%Ze73%Zde61%Za56%59%aehmonths/never (7-9)

suks

---42-----11-3122-431-314Don't know---*1%Z-----1%*-****-***-***

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8511263158053417523628531261116295258723879649026711145712771611953120710322114Unweighted Base

89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

14252317345732221714628-1335-39221839(1) Every day2%2%1%3%Zt2%1%1%3%Zp2%2%*1%1%6%Zjk-1%1%3%Zfh-2%2%2%2%fhj

llpt

3549612476823624242211863-1876-84493384(2) Most days4%4%4%5%4%2%3%5%Zp3%5%**2%l13%Zjk-1%2%h6%Zfg-4%Zd4%3%4%dfh

lhjklp

8013313182180325116211110297117807247157-21312797213(3) About two or three9%11%8%16%Zt10%8%6%13%Zp9%11%1%3%15%Zkl17%Zk2%2%10%gh13%Zg-11%Zd11%10%10%dgtimes a week

lhhklpt

90133170521942991132130931213131673-57162-22313296223(4) About once a week10%11%11%10%11%Z7%10%11%11%10%2%5%l17%Zkl14%Zk1%-13%gh13%Zg-12%Zd11%9%11%dgh

lhklq

771281357017332521549910614301006031742143-205121112205(5) About once or9%11%8%14%Zt10%8%6%13%Zp8%12%Zn2%12%l13%Zl13%Zl1%15%h9%h12%Zh-11%Zd11%11%10%dhtwice a month

lnpt

36707332723332734758113437232102370-1056054105(6) At least once4%6%5%6%4%9%Zr4%6%Zp4%6%Zn2%14%Zij5%l5%l1%9%h5%h6%h-5%Zd5%5%5%dhlevery three months

lnpr

Page 13

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC









89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

6913413766162407313098105443982381717491196197118112203(7) Less than once8%11%Zv9%13%Zt9%10%8%11%8%12%Zn7%16%Zij11%l8%6%14%h11%h10%3%10%Zd10%11%10%dhevery three months

llntv

29239556911853315435733040628034489177771514915433295592346340687(8) Never32%33%35%Zs23%31%40%Zr40%Zo27%33%31%55%Zi36%ij23%i16%50%Ze43%Ze34%e27%50%Zc31%30%33%b32%bc

jkfeijors

204147310412995221213925992187319933116186814887264176159351(9) I don't watch this23%Zu12%19%Zs8%17%13%24%Zo11%21%Zm10%30%Zi12%i13%i7%39%Zef16%15%12%46%Zc14%15%16%17%ce

jkgijmosu

497483401101430946459452491-211110-1237150123Heavy (1-2)5%6%5%8%Zt6%3%3%8%Zp5%7%1%2%3%l19%Zjk-2%h2%h9%Zfg-6%Zd6%5%6%dfh

lhjklpqt

170266301135374611412942401952119249146102104320-435259193435Moderate (3-4)19%22%19%27%Zt22%Zq16%16%24%Zp20%22%3%8%l32%Zkl31%Zk3%2%23%gh26%Zg-23%Zd22%Za19%21%dg

lhhklpqt

Page 14

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC









89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

113197208102245668422714716425641378352765213-310181166310Light (5-6)13%16%Zv13%20%Zt14%17%9%19%Zp12%18%Zn4%26%Zij18%Zl18%l2%24%Zfh14%h17%Zh-16%Zd16%16%15%dh

llnpt

56567510162249952466425997634775761583571482858427159918810536396111240Less than once every 363%Zu56%63%Zs45%58%63%72%Zo49%63%Zm53%92%Zi64%ij47%i32%95%Ze73%Ze60%e48%100%Zc55%55%60%b59%bcmonths/never (7-9)

jkfgfeijmosu

132231-413--11---2-4424Don't know******-***--**---*-****

Page 15

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC







-108-1734165186249991591291922732821307535736110622016127825445169289141842Unweighted Base

-**93*-**178017418024885*178153*1813192611281593836103827415926776225759609141874Weighted Base

-27-3735340721638302962332781222331684435518013586226175400(1) Every day-29%ln-21%l30%Zlm22%l29%Zlm19%21%l20%16%19%13%22%21%28%Zh16%16%22%Z27%Zc22%c15%24%Za19%21%ach

nunul

-22-3744459611630422864302911051922043136218711991218178396(2) Most days-23%l-21%ln26%ln33%Zlm24%ln19%17%28%ln15%20%l12%23%Zj18%23%20%11%23%Zg28%Zcd19%16%23%19%21%cgj

npquln

-17-27419283619432330463020883114176262651218981144147291(3) About two or three-18%-15%11%15%14%22%lt24%Zlm15%17%14%11%16%14%14%17%Z10%17%Zg18%Z14%14%15%16%16%gtimes a week

rtu

-11-20817192391913294336135846815142176617880102117219(4) About once a week-11%-12%10%11%9%11%11%8%16%13%14%11%14%8%15%Zi15%11%9%13%14%e11%13%12%eik

-5-125101313511220252685464090271013548476071130(5) About once or-6%-7%o6%7%o5%6%6%1%11%Zoru8%o10%o7%8%5%9%Zi10%6%5%8%8%6%8%7%efiotwice a month

---35224142341325101421530131012152035(6) At least once---2%1%1%2%1%2%1%2%1%5%Zmst2%2%2%2%2%2%2%2%2%2%2%2%every three months

uw

-1-761045-6512181555221760770223421443377(7) Less than once-1%-4%6%q2%2%-3%3%6%qrw6%q6%qr4%4%2%6%Zi3%4%3%5%4%5%4%4%ievery three months

-10-19616132213171220354712482911155015633739999106206(8) Never-11%-11%9%7%9%15%s10%8%11%11%18%Zmo10%14%Zk11%11%18%Zf10%5%12%e17%Zde10%12%11%efk

prstu

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Table 7QA1A - How often, if at all, do you watch each of the television channels listed below? Please think aboutwatching TV at the time of broadcast or watching programmes you might have recorded. Please do notrefer to programmes that you have watched on catch up or on demand. Please read out from the liston the screen the number that applies for each television channel.ITV 1BASE: ALL ADULTS AGED 16+ IN ENGLAND AND WALES

Proportions/Means: Columns Tested (5% risk level) - Z/a/b - Z/c/d/e - Z/f/g - Z/h/i - Z/j/k - Z/l/m/n/o/p/q/r/s/t/u/v/w/xOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing




-**93*-**178017418024885*178153*1813192611281593836103827415926776225759609141874Weighted Base

-1-118221269241023308040675341772635595168120(9) I don't watch this-1%-7%stw1%1%5%7%st5%16%Zmnp5%st7%stw12%Znpr6%7%8%h5%15%Zf5%4%6%10%Zde5%7%6%efhs

rstuwstuwtw

-49-7479799133326972571256357022742437274717366253177444352796Heavy (1-2)-53%Zlmn-42%ln56%Zlm55%Zlm54%Zlm38%l39%l47%ln31%39%l24%44%Zj38%51%Zh36%27%45%Zg54%Zcd41%c31%46%Za39%43%acg

pnpqunpqunpquhjln

-27-48236475929623659896634316718232769441181168161246264510Moderate (3-4)-29%-27%21%26%24%33%t35%rtu24%32%t28%25%27%28%22%32%Zi25%28%27%27%28%26%29%27%i

-5-16012151861532429391095654111321314858597591165Light (5-6)-6%-9%o7%8%o7%7%9%o2%13%Zo9%o15%Zort9%9%7%11%Zi12%8%7%9%10%8%10%9%efi

uwo

-12-3902920391932424276932591431742289830381142180195207402Less than once every 3-13%-22%rsw16%11%16%22%s18%27%rsw23%sw24%rsw36%Zmn20%24%21%22%36%Zf19%12%23%e31%Zde20%23%21%efrmonths/never (7-9)

pqrstusww

-------------------------Don't know-------------------------

Page 17

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC









7261116136148115193237151127995847503197715424226974001118131171110378771842Unweighted Base

78010941414459152534877211021059815550208700412261101*4031107157171610158871874Weighted Base

1692323029932279160240224176814115112793393503398242189400(1) Every day22%21%21%21%21%23%21%22%21%22%15%20%22%l31%Zj3%3%10%gh32%Zf2%23%Zd24%Z21%21%df

klghghl

211185296100323731722242411557039154128710393396390240179396(2) Most days27%Zu17%21%22%21%21%22%20%23%19%13%19%22%l31%Zj3%9%h10%h31%Zf4%23%Zd24%Za20%21%df

klghghlmu

1061851939823655971941321584334156571081041692289172151291(3) About two or three14%17%14%21%Zt15%16%13%18%Zp13%19%Zn8%16%l22%Zi14%l4%8%26%Zeg15%h1%17%Zd17%17%16%dhtimes a week

lhlnpt

701491605917742841341031163725124327101001023216117104219(4) About once a week9%14%Zv11%13%12%12%11%12%10%14%Zn7%12%l18%Zi8%3%10%h25%Ze9%h2%13%Zd11%12%12%de

lghhilnv

3110093371092147836269274040236284650-1307964130(5) About once or4%9%Zv7%8%7%6%6%8%6%8%Zn5%19%Zij6%5%2%28%Zef11%Ze5%-8%Zd8%7%7%dehtwice a month

lhhv

92625102510828161999125271512-35171535(6) At least once1%2%2%2%2%3%1%3%Zp1%2%2%4%Zi2%1%1%7%Zeh4%Zeh1%-2%2%2%2%epevery three months

Page 18

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78010941414459152534877211021059815550208700412261101*4031107157171610158871874Weighted Base

30476313671031464235377211115172026968374177(7) Less than once4%4%4%3%4%3%4%4%4%4%7%Zij4%3%3%6%e16%Zef5%e2%5%4%4%5%4%eevery three months

h

85121179271673910010513670147112819117142550721337593206(8) Never11%11%13%Zs6%11%11%13%o10%13%Zm9%27%Zij5%4%5%45%Zef14%ef6%4%46%Zc8%7%11%b11%bc

kgefijkmos

69511031610020734710317971129885161063573551120(9) I don't watch this9%Zu5%7%Zs4%7%6%9%Zo4%10%Zm2%18%Zij1%2%2%34%Zef5%e4%e1%40%Zc3%3%6%b6%bce

kgfijkmosu

380417598199645152332465466331152803052561613786899788483369796Heavy (1-2)49%Zu38%42%43%42%44%43%42%44%41%28%38%l44%l62%Zj6%12%19%h62%Zf6%46%Zd48%Za42%43%df

klghghlu

1763343531574139718132923627481592808917182042705505289255510Moderate (3-4)23%30%Zv25%34%Zt27%28%23%30%Zp22%34%Zn15%28%l40%Zi22%l6%18%h51%Ze24%h3%29%Zd28%29%27%de

klghhilnptv

Page 19

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC









78010941414459152534877211021059815550208700412261101*4031107157171610158871874Weighted Base

401261184813431551117788364952278346162-1659678165Light (5-6)5%11%Zv8%10%9%9%7%10%Z7%11%Zn7%24%Zij7%7%3%34%Zef15%Ze6%-10%Zd9%9%9%deh

lhhnv

1842183465633468204198281122281206239220366186144259148185402Less than once every 324%20%24%Zs12%22%20%26%Zo18%26%Zm15%51%Zi10%9%10%84%Ze35%Ze15%e8%91%Zc15%15%21%b21%bcmonths/never (7-9)

jkfgfefijkmos

-----------------------Don't know-----------------------

Page 20

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC







--172----------11953848871657547509082172Unweighted Base

-**-**179-**-**-**-**-**-**-**-**-**-**12257*99*80*9**16976*51*52*93*86*179Weighted Base

--49----------361326234453478282149(1) Every day--27%----------30%22%26%29%39%27%44%Zcd13%16%30%24%27%cd

--35----------2114261023317144122335(2) Most days--20%----------18%25%26%h12%21%20%22%28%c8%13%27%b20%bch

--19----------118109-1964912719(3) About two or three--11%----------9%14%10%11%-11%8%9%17%13%8%11%times a week

--15----------12378-155549515(4) About once a week--8%----------10%5%7%10%-9%7%10%8%10%6%8%

--9----------9145-9324549(5) About once or--5%----------7%1%4%7%-5%4%4%8%5%5%5%twice a month

--3----------1212211-2-33(6) At least once--2%----------1%3%1%2%18%1%2%-3%-4%2%fevery three months

--2----------1111-2-122-2(7) Less than once--1%----------1%3%1%1%-1%-1%4%3%-1%every three months

--28----------17111612-2811115111728(8) Never--16%----------14%19%16%16%-17%2%23%e29%Ze12%20%16%e

--18----------14481021696412618(9) I don't watch this--10%----------11%8%8%13%21%10%11%11%7%13%7%10%

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Table 9QA1A - How often, if at all, do you watch each of the television channels listed below? Please think aboutwatching TV at the time of broadcast or watching programmes you might have recorded. Please do notrefer to programmes that you have watched on catch up or on demand. Please read out from the liston the screen the number that applies for each television channel.STV 1BASE: ALL ADULTS AGED 16+ IN SCOTLAND





-**-**179-**-**-**-**-**-**-**-**-**-**12257*99*80*9**16976*51*52*93*86*179Weighted Base

--84----------58275232678512112404484Heavy (1-2)--47%----------47%46%52%41%60%46%66%Zcd42%24%44%51%47%c

--34----------23111717-34111013221234Moderate (3-4)--19%----------19%19%17%21%-20%15%19%25%24%14%19%

--12----------102572114265712Light (5-6)--7%----------8%4%6%9%18%6%6%4%11%5%9%7%

--49----------31172524246101821252349Less than once every 3--27%----------26%30%25%30%21%27%13%35%e40%Ze27%27%27%emonths/never (7-9)

-------------------------Don't know-------------------------

Page 22

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC









8587134381472591811126054294445301034972215097101172Unweighted Base

95*84*14336*15127**97*81*122*57*56*31**45*47*32**11**35**101*24**15595*103*179Weighted Base

3019361343525243414581520*4737-49313249(1) Every day32%22%25%36%29%20%26%29%28%25%10%27%33%l43%Zl1%36%21%37%Z-31%Z33%31%27%l

22143332872213279410138-2529-35132635(2) Most days23%16%23%8%19%26%23%16%22%15%7%34%29%l17%-20%13%28%Z-23%Z14%26%Zb20%bl

s

81114414581111873531-99-19131119(3) About two or three8%14%10%13%9%19%8%14%9%14%12%11%12%7%2%-26%9%-12%14%11%11%times a week

510861234117842531-7711381015(4) About once a week5%12%6%18%Zt8%9%4%13%p6%14%8%8%10%7%4%-19%7%6%9%9%10%8%pt

457281544523321314-9469(5) About once or4%6%5%6%5%4%5%5%3%9%3%9%6%4%5%27%2%4%-6%5%6%5%twice a month

123-3-123----3---3-3123(6) At least once1%2%2%-2%-1%2%3%----7%Z---3%-2%1%2%2%every three months

-21111111112--1-2--2122(7) Less than once-3%1%2%1%3%2%1%1%3%1%6%--2%-5%--2%1%2%1%every three months

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Proportions/Means: Columns Tested (5% risk level) - Z/a/b - Z/c/d - Z/e/f/g/h - Z/i/j/k/l - Z/m/n - Z/o/p - Z/q/r - Z/s/t - Z/u/vOverlap formulae used. * small base; ** very small base (under 30) ineligible for sig testing






95*84*14336*15127**97*81*122*57*56*31**45*47*32**11**35**101*24**15595*103*179Weighted Base

1513244235171119921-3419126151315828(8) Never16%16%17%11%15%18%17%14%16%16%37%Zi-8%8%61%10%6%6%61%9%16%a8%16%ace

j

10816218-1441621221381268107618(9) I don't watch this11%9%11%7%12%-14%5%13%3%22%Zj6%1%7%25%7%7%6%33%7%8%6%10%acj

m

523269157113473761239192828*61266-84445884Heavy (1-2)54%39%48%43%47%46%48%45%50%40%16%60%63%Zl60%l1%56%34%65%Z-54%Z46%57%Z47%lu

13212311268122218161161072-1616132212134Moderate (3-4)13%25%16%30%17%28%12%27%Zp15%28%n20%19%22%14%6%-46%16%6%21%22%21%19%p

57102111767523351317-126712Light (5-6)6%8%7%6%7%4%7%7%6%9%3%9%6%11%5%27%2%7%-8%6%7%7%

252341743632173613344472826122326241649Less than once every 327%28%29%20%28%21%33%21%30%22%60%Zi12%9%15%88%17%18%12%94%17%25%a15%27%acmonths/never (7-9)

jeij

-----------------------Don't know-----------------------

Page 24

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC







100------------643641592983332354951100Unweighted Base

62*-**-**-**-**-**-**-**-**-**-**-**-**38*23*26*36*1**60*18**22**22*30*32*62*Weighted Base

18------------12689-18105381018(1) Every day29%------------31%27%33%27%-30%55%22%15%26%32%29%c

17------------987111165768917(2) Most days28%------------23%37%26%30%100%26%25%31%27%27%29%28%f

9------------7245-9244549(3) About two or three15%------------18%8%15%14%-15%9%17%17%17%12%15%times a week

6------------3334-6123336(4) About once a week10%------------9%13%11%10%-11%8%10%13%11%9%10%

1------------*1-1-1--1-11(5) About once or2%------------1%2%-3%-2%--5%-3%2%twice a month

1------------1-*1-1--11-1(6) At least once2%------------3%-2%2%-2%--5%4%-2%every three months

1------------1**1-1-*1-11(7) Less than once2%------------2%2%2%2%-2%-2%4%-4%2%every three months

5------------5123-5*32235(8) Never9%------------13%2%9%9%-9%2%12%12%8%9%9%

2-------------211-2-112-2(9) I don't watch this3%-------------9%k3%4%-3%-6%3%7%-3%

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Table 11QA1A - How often, if at all, do you watch each of the television channels listed below? Please think aboutwatching TV at the time of broadcast or watching programmes you might have recorded. Please do notrefer to programmes that you have watched on catch up or on demand. Please read out from the liston the screen the number that applies for each television channel.UTVBASE: ALL ADULTS AGED 16+ IN NORTHERN IRELAND





62*-**-**-**-**-**-**-**-**-**-**-**-**38*23*26*36*1**60*18**22**22*30*32*62*Weighted Base

35------------2115152013414129162035Heavy (1-2)57%------------54%63%59%56%100%56%81%53%42%53%62%57%c

15------------10579-153668715Moderate (3-4)25%------------27%22%26%24%-26%17%27%29%29%22%25%

2------------21*2-2--2112Light (5-6)4%------------4%2%2%5%-4%--10%Z4%3%4%

9------------6335-9*44449Less than once every 314%------------15%13%13%15%-14%2%20%18%15%13%14%months/never (7-9)

-------------------------Don't know-------------------------

Page 26

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC









406085158614475355453012372111423628927354100Unweighted Base

24*37*54*8**50*12**27*34*35*27*20**8**23**11**8**3**14**37*6**55*43*32*62*Weighted Base

1161621626121175454*1215-1812918(1) Every day48%Zu17%30%21%32%18%22%35%33%25%23%53%22%38%6%41%12%40%Z-32%Z28%29%29%u

4131531438981032941-215117141017(2) Most days18%35%28%32%28%29%29%27%22%36%13%23%38%40%9%-15%39%Z11%30%33%30%28%

367272455411511-5318649(3) About two or three13%16%13%24%13%21%13%16%13%16%7%18%24%7%10%-36%9%12%15%13%12%15%etimes a week

256-5242424-21-133-6536(4) About once a week6%13%12%-9%15%15%7%12%8%18%-9%6%-20%21%8%-11%12%10%10%

-11-1-1--1---1---1-1*11(5) About once or-3%2%-2%-4%--4%---10%---3%-2%1%3%2%twice a month

1-*11-*1*1*-1-*-1-*1**1(6) At least once5%-1%8%2%-2%2%1%2%2%-3%-6%-5%-8%1%1%1%2%every three months

-11--1-11-1---1*--1**-1(7) Less than once-3%2%--11%-4%4%-6%---10%15%--13%1%1%-2%cevery three months

Page 27

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC









24*37*54*8**50*12**27*34*35*27*20**8**23**11**8**3**14**37*6**55*43*32*62*Weighted Base

24415-4242411-312-33345(8) Never8%9%8%15%11%-13%6%11%6%21%6%3%-41%24%12%-44%5%7%12%9%ce

112-1111112---1--111112(9) I don't watch this3%4%4%-3%6%2%4%4%2%10%---18%--2%12%2%3%2%3%

1620314305142119167614811429135271935Heavy (1-2)65%52%58%53%60%47%52%62%55%61%36%76%60%77%15%41%27%79%Z11%62%Z61%58%57%

51113211488975181118611511715Moderate (3-4)19%29%25%24%22%36%28%23%25%24%25%18%33%13%10%20%56%16%12%26%25%23%25%e

11212-21*2*-11*-11*2122Light (5-6)5%3%3%8%4%-6%2%1%6%2%-3%10%6%-5%3%8%3%2%5%4%

3681724562711-512145559Less than once every 311%16%14%15%14%17%15%13%19%8%37%6%3%-69%39%12%2%69%8%12%14%14%cemonths/never (7-9)

-----------------------Don't know-----------------------

Page 28

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC







100108172173416518624999159129192273282149062486112532291875890623601106710472114Unweighted Base

62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

7616163141631919141525221207297952516669744811873192(1) Every day11%6%9%9%8%9%12%10%11%9%9%8%8%8%11%10%8%9%9%9%11%7%11%Za7%9%a

117312603235397212822552021198146162372691229097156153309(2) Most days18%l8%17%lw15%l19%lw19%lqw16%l9%12%18%lw12%17%lw8%15%15%15%14%13%15%16%13%15%14%15%15%l

13174037935375922463528774233611317427534415202144103241208449(3) About two or three21%18%22%21%ln20%20%24%ln26%ln26%ln23%15%24%ln16%23%Zj17%18%24%Zi12%23%Zg26%Zcd21%c16%22%20%21%cgitimes a week

jl

9182630332334014292042425124411315320352303130122105174182356(4) About once a week15%20%15%17%18%18%16%17%17%13%23%Zmu13%19%17%17%16%18%18%17%17%18%16%16%18%17%

59132002324278187284026163648913822203966863123104227(5) About once or9%9%7%11%o13%o13%o11%10%10%4%15%Zov12%o10%11%9%9%12%Z8%11%12%10%10%11%10%11%otwice a month

235516552923217362522391447122723273461(6) At least once2%4%3%3%m3%3%2%2%5%m1%2%1%6%Zmno2%4%2%3%5%3%2%4%e3%e2%3%3%efmevery three months

ru

3587245134341217856324147682283228484088(7) Less than once4%5%5%4%2%3%5%5%2%3%7%p5%3%4%5%4%4%2%5%Z4%5%4%4%4%4%every three months

102223217192421132419173346164108150122502225991122122150272(8) Never16%r24%Zmn13%12%11%13%9%15%13%12%10%10%18%Zmn11%16%Zk16%Zh11%17%f12%8%13%e19%Zde11%15%b13%bef

oprsturuhkrv

Page 29

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC


Table 13QA1A - How often, if at all, do you watch each of the television channels listed below? Please think aboutwatching TV at the time of broadcast or watching programmes you might have recorded. Please do notrefer to programmes that you have watched on catch up or on demand. Please read out from the liston the screen the number that applies for each television channel.Channel 4BASE: ALL ADULTS AGED 16+ IN THE UK





62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

3616133721251024142731108498473451115048597186158(9) I don't watch this4%6%s9%s7%s4%1%5%6%s5%16%Znpr7%s8%s12%Zprs8%7%9%6%16%Zf6%7%7%9%7%8%7%fhs

stuwxtux

18134742346507016404237804233116924325762435191164146274226500Heavy (1-2)29%lw14%26%lw24%lw27%lw28%lw28%lw19%22%27%lw21%25%lw16%23%25%25%22%22%24%25%24%22%25%22%24%lw

223567682667099367555701199257922632847886718332266208415391806Moderate (3-4)35%38%37%38%38%39%40%43%42%36%38%37%35%40%Zj34%34%41%Zi30%39%Zg43%Zc38%c32%38%38%38%cgi

j

712182512829321027831424219989111177362511079586150138288Light (5-6)11%13%10%14%o16%o16%o13%o12%15%o5%17%o13%o16%o14%13%12%15%Zi12%14%14%14%13%14%13%14%io

153347422313147223748437885329189276242101415138170210241276518Less than once every 325%36%Zmn26%24%18%17%19%26%21%31%rst24%24%32%Zpr23%28%Zk29%Zh21%35%Zf23%18%25%e32%Zde22%27%Zb24%befmonths/never (7-9)

prstustuhkrs

---32----1---3-2*-33--213Don't know---*1%Zu----*---*-**-**--***

Page 30

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC









8511263158053417523628531261116295258723879649026711145712771611953120710322114Unweighted Base

89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

801111405115933721199597351064813121167-192112100192(1) Every day9%9%9%10%9%9%8%10%8%11%Zn6%4%8%17%Zjk1%1%5%h13%Zfg-10%Zd10%10%9%df

lhghkln

1261832268223870114195161148392499147716372494305197139309(2) Most days14%15%14%16%14%18%13%16%Z13%16%Z6%10%13%l31%Zj2%14%h8%h20%Zfh2%16%Zd17%Za14%15%df

klhklr

18426531413536287131318234216523725910112101093175444275234449(3) About two or three21%22%20%27%Zt21%22%15%26%Zp19%24%Zn8%15%l34%Zi22%l4%9%24%gh25%Zg3%23%Zd24%Z23%21%dgtimes a week

klhhklnpt

125231264932946215020719216468451825914171162096351204186356(4) About once a week14%19%Zv16%18%17%16%17%17%16%18%11%18%l24%Zi13%5%15%h26%Ze17%h3%18%Zd18%18%17%dh

lghilv

97130173541893899128106121516578331532641174223127108227(5) About once or11%11%11%11%11%10%11%10%9%13%Zn8%26%Zij10%7%5%28%Zef14%Ze9%h2%12%Zd11%11%11%detwice a month

lhhhiln

Page 31

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89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

204148134714214033281822812491532259263361(6) At least once2%3%3%3%3%4%2%3%3%3%3%j9%Zij1%3%1%8%Zef3%3%1%3%2%3%3%jevery three months

lh

3750672168204147563236202399142243682504588(7) Less than once4%4%4%4%4%5%5%4%5%4%6%ij8%Zij3%2%3%12%Zef5%3%3%4%4%4%4%ievery three months

h

13613624131229431701022086420223331513813437988184109109272(8) Never15%Zu11%15%Zs6%13%11%19%Zo8%17%Zm7%32%Zij9%ij4%3%46%Zef11%9%e6%47%Zc10%9%11%13%ab

kgcefijmosu

9166137211391999591312612412012983253173845167158(9) I don't watch this10%Zu5%8%Zs4%8%5%11%Zo5%11%Zm3%20%Zij*3%3%33%Zef3%6%e3%39%Zc4%4%7%b7%bce

kgijkmosu

2062943671333971031863142552457434163229916584164497309239500Heavy (1-2)23%24%23%27%23%27%21%26%Zp21%27%Zn12%14%21%kl49%Zj3%14%h13%h33%Zf2%26%Zd27%Za23%24%df

klghghklnp

Page 32

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC









89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

31049657822765614928152542638012182442160272722452611794479421806Moderate (3-4)34%41%Zv36%45%Zt38%39%31%43%Zp35%42%Zn19%33%l57%Zi34%l9%24%h50%Ze42%Zg6%41%Zd42%Z41%Z38%dg

klghhhlnptv

1171712216723552120168139149698786451941791495282154141288Light (5-6)13%14%14%13%14%14%13%14%11%17%Zn11%35%Zi11%10%6%36%Zef17%Ze12%h3%15%Zd13%14%14%de

jlhhhijn

26525344573435823092083951233624377362453090153167350210221518Less than once every 329%Zu21%28%Zs15%25%21%35%Zo17%32%Zm14%58%Zi18%ij10%8%82%Zef26%e20%e12%89%Zc18%18%22%b24%abmonths/never (7-9)

jkgcefijkmosu

12123-*212--1---**-32*3Don't know*****-****--*---**-****

Page 33

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC







100108172173416518624999159129192273282149062486112532291875890623601106710472114Unweighted Base

62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

3915966111921488151279447747181055632367449123(1) Every day5%10%8%5%4%6%8%3%8%5%4%5%5%6%7%8%Zh4%6%6%7%Z5%6%7%5%6%h

106171402717148112262214126489380191537163399380173(2) Most days16%Zlmnpru7%10%n8%n15%Zlmn10%n6%9%6%14%Zlmn3%7%5%9%7%10%h7%7%8%9%c9%6%9%8%8%chn

prupru

6184323416273619212621511722081157144282721429266158143301(3) About two or three10%19%lt24%Zln13%l9%15%l15%l22%Zln12%17%l12%16%l6%15%12%16%Zh12%10%15%Z18%Zcd13%10%15%14%14%chltimes a week

prtuxptuu

511252742929351134242743402091071441723627812511972154161316(4) About once a week9%12%14%15%17%16%14%13%19%16%15%14%15%15%16%15%15%13%15%16%c17%c11%14%16%15%c

914112342234351131630452018484110158302391089170135133269(5) About once or15%lov15%lov6%13%lov12%o19%Zlo14%lov12%o17%lov4%16%lov14%lov8%13%12%11%14%10%13%14%13%11%13%13%13%lovtwice a month

uv

1286834113859141253262653871282922522779(6) At least once2%2%4%4%2%2%4%3%4%3%5%4%5%4%4%3%5%Zi3%4%4%4%3%5%Za3%4%aevery three months

48914420161811361828231214551115141526450528086166(7) Less than once7%9%q5%8%q12%q9%q7%2%7%4%10%q9%q9%q8%7%5%10%Zi5%8%Z8%7%8%7%8%8%iqevery three months

14172838739325122322635648527916717926676369101152193213233446(8) Never22%18%15%22%22%18%21%26%18%17%19%20%33%Zmn19%25%Zk19%23%Zi27%Zf20%13%22%e30%Zde20%23%21%efi

oprstukvw

Page 34

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC







62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

872220412828915292638391697212111956182756798122118241(9) I don't watch this13%s7%13%s11%s7%4%11%s10%8%19%Zpst14%st12%s15%st12%11%13%10%20%Zf10%10%10%15%Zde11%11%11%fs

uw

13163223533293310253014372620592170127362581279575167130297Heavy (1-2)21%Zlmnu17%n18%ln13%n19%lmn16%n13%12%14%19%ln8%11%10%14%14%18%Zh11%13%14%16%Zc14%12%15%13%14%hln

uu

12306850745567130555048945742918730231564551267211138313304617Moderate (3-4)19%32%38%Zln28%l26%31%l29%35%lx31%33%lx27%29%22%30%28%31%27%22%30%Zg35%Zc30%c21%29%29%29%cgh

tuxlx

1016193022438461339113959312371101362113830913612092187160347Light (5-6)17%o17%o11%17%lo14%21%lov19%ov16%22%lov7%21%lov19%ov12%16%16%14%18%Zi13%17%18%17%14%17%16%16%ilo

26325973571579832606279129147568284351501147702241269343415437852Less than once every 342%34%33%41%s41%31%39%37%34%40%44%s41%56%Zmn39%42%37%43%Zi52%Zf39%31%39%e53%Zde38%42%40%efimonths/never (7-9)

opqrstsuvwx

---1------1--1-1--1-1--11Don't know---*------1%Zu--*-*--*-*--**

Page 35

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC









8511263158053417523628531261116295258723879649026711145712771611953120710322114Unweighted Base

89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

55681002310122645977462994046441410211228059123(1) Every day6%6%6%5%6%6%7%5%6%5%5%4%5%10%Zjk1%3%3%8%Zfh*6%Zd7%Z6%6%dfh

lo

888512945141337310011064301546834417149117210973173(2) Most days10%u7%8%9%8%8%8%8%9%7%5%6%6%18%Zjk1%4%4%12%Zfg1%9%Zd9%Za7%8%dfh

lhjlu

1451552168525050125176180121451814295137672149292186154301(3) About two or three16%13%13%17%15%13%14%14%15%13%7%7%19%Zkl20%Zk4%6%15%gh17%Zg5%15%Zd16%Z15%14%dgtimes a week

lhhklu

122194233822556111620017614046371646595812185310190163316(4) About once a week14%16%14%16%15%16%13%16%Zp14%16%7%15%l21%Zi14%l3%5%18%gh18%Zg3%16%Zd16%Z16%15%dg

lhhl

10116819177211589917012014941481304972563173*268160129269(5) About once or11%14%12%15%12%15%11%14%10%17%Zn7%19%Zil17%Zi11%l2%22%Zeh14%h14%h*14%Zd14%13%13%dhtwice a month

lln

3148532663162553413818262213462048277394379(6) At least once3%4%3%5%4%4%3%4%3%4%3%10%Zij3%3%1%6%h4%h4%1%4%Z3%4%4%hevery three months

l

Page 36

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC









89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

601061254113135541127789403359331118459281589593166(7) Less than once7%9%8%8%8%9%6%9%Zp6%10%Zn6%14%Zij8%7%4%15%Zeh10%h7%h4%8%8%9%8%hnpevery three months

l

169276359863668020024525918723450106561433410416485361203200446(8) Never19%23%Z22%Zs17%21%21%22%20%21%21%37%Zi20%ij14%12%48%Ze30%Ze23%e13%45%Zc19%18%20%21%bc

jkfgeijs

1261142043720833139101175651431158281051140847716491107241(9) I don't watch this14%Zu9%13%Zs7%12%8%16%Zo8%14%Zm7%23%Zij4%8%6%35%Zef10%9%7%41%Zc9%8%10%b11%bc

kgeijkmosu

143154229682425513716018711058248612988312502295189133297Heavy (1-2)16%13%14%13%14%14%15%13%15%12%9%10%11%27%Zj3%7%7%h20%Zfg1%15%Zd16%Za13%14%df

klhghjlmu

2673504491675051112403763562609155307161221214843214602376316617Moderate (3-4)30%29%28%33%Zt29%29%27%31%29%29%15%22%l40%Zk34%Zk7%11%33%gh35%Zg8%31%Zd33%Z31%29%dg

llhhkl

132216244103274741242241611875974153631131842212345199172347Light (5-6)15%18%15%21%Zt16%19%14%18%Zp13%21%Zn9%30%Zij20%Zi13%4%27%Zeh19%h18%h1%18%Zd17%17%16%dh

lllnpt

Page 37

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC









89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

3564976881657041483944585113414189422311725964190340169683389400852Less than once every 340%41%43%Zs33%41%38%44%Zo38%42%38%67%Zi38%ij29%25%86%Ze55%Ze42%e27%90%Zc35%34%39%b40%bcmonths/never (7-9)

jkfgfeijos

1-1-1-1--1-------1-1-11Don't know*-*-*-*--*-------*-*-**

Page 38

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC







100108172173416518624999159129192273282149062486112532291875890623601106710472114Unweighted Base

62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

631583149222483119743362449974039275452106(1) Every day10%Zlmnpqu3%8%lmnp5%n8%np5%9%Zlmn2%2%5%1%4%3%5%5%6%Zh4%3%5%5%6%4%5%5%5%hn

pu

6615941014771116612137347576329923353345268120(2) Most days9%mnr6%9%mnr5%6%8%r3%8%r6%10%mnru3%4%5%5%7%6%5%10%Zf5%4%8%Ze5%5%7%6%ef

67121279141810151711141897546983201315357417379152(3) About two or three10%7%7%7%5%8%7%11%m9%11%m6%4%7%7%8%7%7%7%7%7%8%6%7%8%7%times a week

39131341410213104102833101586198221365257507386159(4) About once a week4%10%o7%8%8%6%9%3%6%3%6%9%13%Znop7%9%6%8%8%7%7%8%8%7%8%8%

qsux

258823118515531912603719791086214037405798(5) About once or3%6%5%5%1%6%nt3%5%9%Znrt3%2%6%nt5%4%6%2%7%Zi4%5%3%6%e6%e4%6%5%eitwice a month

u

112374141912124221919221031111713212041(6) At least once2%1%1%2%2%*2%1%5%Zsu1%1%4%Zs2%2%3%2%2%3%2%1%2%2%2%2%2%every three months

13161268474618744222640758222321333366(7) Less than once1%4%v*3%v1%3%3%5%v4%v2%3%6%Ztv3%3%3%3%3%3%3%3%3%3%3%3%3%vevery three months

30406173678779440794781127112583284377490108756305281281460407867(8) Never48%ov43%34%41%o45%o43%38%47%o44%o31%45%o40%43%o40%42%39%42%38%42%40%40%43%43%39%41%o

Page 39

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC


Table 17QA1A - How often, if at all, do you watch each of the television channels listed below? Please think aboutwatching TV at the time of broadcast or watching programmes you might have recorded. Please do notrefer to programmes that you have watched on catch up or on demand. Please read out from the liston the screen the number that applies for each television channel.Sky 1BASE: ALL ADULTS AGED 16+ IN THE UK





62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

8195242641376515275159785338711827123369433234126145275230505(9) I don't watch this13%21%29%px24%px23%21%26%px17%15%33%Zlp32%Zlp24%x20%27%Zj18%28%Zh20%24%24%30%Zcd18%22%25%22%24%dhj

qsuxqsuwxpx

1283017623232991524823221478011910838188749261106121226Heavy (1-2)19%Zlmnpu9%17%Zlmn10%n13%n13%n12%n11%8%16%mn5%7%8%10%12%12%9%13%10%10%13%Ze9%10%12%11%hnu

pu

916252612325401226212142511981131301814326710511591146164310Moderate (3-4)14%17%14%15%13%14%16%14%14%14%12%13%19%Znu14%17%14%16%15%15%14%16%14%14%16%15%

361011961213524653216835638101201183157506177139Light (5-6)5%7%6%7%n4%7%5%6%14%Zlno4%3%10%Zntu6%6%8%4%9%Zi7%6%4%8%e8%e6%8%7%eikn

rtuv

3863114122312112016759114101146223172101342467476318412475614294477686691437Less than once every 362%67%64%69%70%67%67%69%64%66%80%Zlm70%66%70%Zj63%70%66%65%68%73%Zd62%69%d71%Za65%68%adhmonths/never (7-9)

opqrstjuvwx

---1-----*1--*1-1-1*1-1*1Don't know---*-----*1%Zu--**-*-***-***

Page 40

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC









8511263158053417523628531261116295258723879649026711145712771611953120710322114Unweighted Base

89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

485882248521535359472213452645168131033889106(1) Every day5%5%5%5%5%5%6%4%5%5%4%5%6%6%1%4%4%7%Zfh1%5%Z3%9%Zb5%bdh

4179922892284378734818175530441993411649101120(2) Most days5%7%6%6%5%7%5%6%6%5%3%7%l7%Zl6%l1%3%4%7%Zfh2%6%Z4%10%Zb6%bh

l

5794112401213062907973371665331264787714462128152(3) About two or three6%8%7%8%7%8%7%7%6%8%6%6%9%7%4%5%10%Zeh7%4%7%5%12%Zb7%bhtimes a week

57101125341312875848574422361328115585215762122159(4) About once a week6%8%8%7%8%7%8%7%7%8%7%9%8%7%3%9%h12%Zeh7%h1%8%Zd5%12%Zb8%bd

h

21776829742434644057193131174142753-98468098(5) About once or2%6%Zv4%6%4%6%4%5%3%6%Zn3%13%Zij4%4%1%12%Zef6%h4%h-5%Zd4%8%Zb5%dhltwice a month

lhnv

932271433812292120106121342727140172641(6) At least once1%3%Zv2%3%2%2%1%2%2%2%2%2%2%3%1%2%2%2%1%2%1%2%b2%vevery three months

Page 41

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC









89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

234352135213224333322072811551837264354766(7) Less than once3%4%3%3%3%3%3%4%3%4%3%3%4%2%2%5%4%3%1%3%3%5%Zb3%every three months

352514650217702165353514472394277953021901464717649588779527293867(8) Never39%42%40%43%41%43%39%42%39%44%Zn44%39%39%40%49%Ze41%39%40%47%40%46%Za29%41%a

f

2902154031024376824126435315218139168117113218628481424318135505(9) I don't watch this32%Zu18%25%s20%25%Zq18%27%Zo22%29%Zm17%29%Zj16%22%25%k38%Ze18%19%23%43%Zc22%28%Za13%24%ac

kfgfkmoqsu

89138174531775096130132954130100569835174721987191226Heavy (1-2)10%11%11%10%10%13%11%11%11%11%6%12%l13%Zl12%l3%7%8%h14%Zfh4%11%Zd8%19%Zb11%bd

fhl

1151962367425259137173164147793912665201710117210301123250310Moderate (3-4)13%16%Z15%15%15%15%15%14%13%16%13%16%16%14%7%14%h22%Ze14%h5%16%Zd11%24%Zb15%bd

hh

3010995441073246926177283743308163481113862105139Light (5-6)3%9%Zv6%9%Zt6%8%5%8%Z5%9%Zn5%15%Zij6%6%3%14%Zef8%h6%h1%7%Zd5%10%Zb7%bd

lhhlnv

Page 42

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC









89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

665772110533211912466178208595784781414983182647428181717012678804751437Less than once every 374%Zu64%69%66%69%64%69%67%71%Zm64%76%Zi57%65%68%k88%Ze64%62%66%91%Zc66%76%Za46%68%acmonths/never (7-9)

jkfgefjkmu

*11-*1*1*1--1----1-1111Don't know***-******--*----*-****

Page 43

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC







100108172173416518624999159129192273282149062486112532291875890623601106710472114Unweighted Base

62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

10102932038335317352824474621915018318661309105155109178192369(1) Every day17%10%16%18%22%nw18%21%nw20%19%19%13%15%18%15%22%Zk19%16%21%17%14%22%Zce17%16%19%17%ek

12143332835393315355135473826012717021751335120136131193194387(2) Most days19%15%19%18%r20%22%r13%17%19%33%Zlm19%15%14%18%19%18%19%18%18%16%20%20%e18%19%18%e

npqrstuvwx

816302612335332021142260332151001281873028410810899150165315(3) About two or three13%17%17%15%13%19%o13%23%Zln12%9%12%19%o13%15%15%13%16%11%16%Z14%16%15%14%16%15%times a week

opru

41611124111013310915223099557183131405458437580154(4) About once a week7%17%Zmno6%7%6%6%5%4%5%6%8%7%11%Zqrs7%8%7%7%5%8%7%8%7%7%8%7%

pqrstuvu

464735101237310139602824631473312729384987(5) About once or7%7%2%4%3%5%5%3%4%2%6%4%4%4%4%3%5%Zi5%4%4%4%4%4%5%4%itwice a month

*2120111-3-11021766172201418131023(6) At least once1%3%*1%1%**-2%-*3%Zru1%1%1%1%2%Z1%1%2%Zd*1%d1%1%1%devery three months

13147345165613541122033744191519351853(7) Less than once1%4%1%3%2%2%2%1%3%3%3%4%2%3%2%2%3%2%2%2%2%3%3%2%3%aevery three months

15143632726315514382236465727311917521755336148115129214178392(8) Never25%m15%20%18%15%17%22%m17%22%14%20%14%22%m19%18%18%19%19%18%19%17%20%20%17%19%

Page 44

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC


Table 19QA1A - How often, if at all, do you watch each of the television channels listed below? Please think aboutwatching TV at the time of broadcast or watching programmes you might have recorded. Please do notrefer to programmes that you have watched on catch up or on demand. Please read out from the liston the screen the number that applies for each television channel.Other satelliteBASE: ALL ADULTS AGED 16+ IN THE UK





62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

6113427929184212232232614125575180150522781707982184147330(9) I don't watch this10%12%19%s16%s17%10%17%14%13%14%18%s19%s16%18%Zj11%19%Zh13%18%15%22%Zcd11%13%17%14%16%cdh

js

222462648737286326979599484479278353403111644224291240371386756Heavy (1-2)36%26%35%36%mw42%mw40%mw35%37%39%w52%Zlm33%29%32%33%41%Zk37%35%39%35%29%42%Ze37%e34%37%36%ekm

nruvwxw

12324138534454623312337826331415519927043424162166142225245470Moderate (3-4)20%34%Zno23%22%20%25%19%27%o17%15%21%26%o24%22%23%21%23%15%23%Zg21%24%22%21%24%22%g

prtux

595926101431131124127734308117934529375259110Light (5-6)7%o9%ov3%5%4%6%5%3%6%2%6%7%4%5%5%3%7%Zi6%5%6%4%6%5%6%5%i

222971653585310327674874120103569206376400113658337209230433343775Less than once every 336%31%40%37%s34%29%41%s32%38%32%41%s37%39%s40%Zj31%39%35%40%36%44%Zcd30%35%40%Za33%37%adhmonths/never (7-9)

j

-*-22--------2-2--22--2-2Don't know-1%-*1%Zu--------*-*--**--*-*

Page 45

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC









8511263158053417523628531261116295258723879649026711145712771611953120710322114Unweighted Base

89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

146223290793125717219720516410850122893667824925344181259369(1) Every day16%18%18%16%18%15%19%16%17%18%17%20%16%19%12%6%17%g20%Zg13%18%16%25%Zb17%bg

hh

1522353038429592165222198189913914610922238625612375197249387(2) Most days17%19%19%17%17%24%Zr18%18%16%21%Zn15%16%19%23%Zk7%20%h19%h21%Zh7%19%Zd17%24%Zb18%dh

llnr

11220321610024570110205153162613215864191610417611304186176315(3) About two or three12%17%Zv13%20%Zt14%18%12%17%Zp13%18%Zn10%13%21%Zi14%6%14%h23%Ze14%h6%16%Zd16%17%Z15%dhtimes a week

klhlnptv

511031025311836451097678353065241312448651508881154(4) About once a week6%8%Zv6%11%Zt7%9%5%9%Zp6%9%Z6%12%Zil8%i5%4%10%h10%Zh7%2%8%Zd8%8%7%dpt

v

31565928741329594344142033214171650-87554687(5) About once or3%5%4%6%4%3%3%5%4%5%2%8%Zjl4%4%1%15%Zef4%4%-5%Zd5%5%4%dhltwice a month

h

8151851584191310569342611-2316523(6) At least once1%1%1%1%1%2%*2%Zp1%1%1%2%1%1%1%2%1%1%-1%1%a1%1%apevery three months

Page 46

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC









89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

1736381547624293122216198781226548241953(7) Less than once2%3%2%3%3%2%3%2%3%2%3%2%2%2%2%7%Ze3%2%3%3%2%2%3%every three months

1792143187432666180212251142159411177510324592065933421399392(8) Never20%18%20%Zs15%19%17%20%17%21%Zm16%25%Zi17%15%16%34%Ze21%f13%17%31%Zc17%18%a10%19%ac

jkfgefjms

202128268622913916716424486131239977926461867125919286330(9) I don't watch this23%Zu11%17%s12%17%Zq10%19%Zo13%20%Zm10%21%Zj9%13%16%k31%Ze5%10%15%fg38%Zc13%17%a8%16%acf

kfggjkmoqsu

29845859316360814933741940235419989268198572916550537719377508756Heavy (1-2)33%38%Z37%32%35%38%38%34%33%39%Zn32%36%35%42%Zj19%26%36%gh41%Zg20%37%Zd33%50%Zb36%bd

lhghln

163306317153364106155314229240976222388322814926216454274258470Moderate (3-4)18%25%Zv20%30%Zt21%27%Zr17%26%Zp19%27%Zn15%25%l29%Zi19%11%24%h33%Ze21%h8%24%Zd24%25%Z22%dh

lhlnprtv

39727733892133775753192642248192261-1107152110Light (5-6)4%6%5%7%5%5%4%6%Zp5%6%3%10%Zij5%5%3%17%Zef5%5%-6%Zd6%Z5%5%dlp

lh

Page 47

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC









89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

3983776241526641123714055262493117023515920338116418135641429205775Less than once every 344%Zu31%39%Zs30%38%Zq29%41%Zo33%43%Zm28%50%Zi28%31%34%68%Ze33%26%34%f72%Zc33%37%a20%37%acmonths/never (7-9)

jkfgefjkmoqsu

-2*22--2*2--*---*--22*2Don't know-****--***--*---*--****t

Page 48

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC




Other satelliteSky 1Channel 5Channel 4UTVSTV 1ITV 1BBC FourBBC TwoBBC One

21142114211421141001721842211421142114Unweighted Base

2114211421142114621791874211421142114Weighted Base

369106123192184940039153755(1) Every day17%5%6%9%29%27%21%2%7%36%

387120173309173539684316490(2) Most days18%6%8%15%28%20%21%4%15%23%

315152301449919291213453289(3) About two or three15%7%14%21%15%11%16%10%21%14%times a week

154159316356615219223315163(4) About once a week7%8%15%17%10%8%12%11%15%8%

87982692271913020517389(5) About once or4%5%13%11%2%5%7%10%8%4%twice a month

2341796113351057426(6) At least once1%2%4%3%2%2%2%5%4%1%every three months

536616688127720311725(7) Less than once3%3%8%4%2%1%4%10%6%1%every three months

392867446272528206687339168(8) Never19%41%21%13%9%16%11%32%16%8%

330505241158218120351170107(9) I don't watch this16%24%11%7%3%10%6%17%8%5%

75622629750035847961234691245Heavy (1-2)36%11%14%24%57%47%43%6%22%59%

4703106178061534510435768452Moderate (3-4)22%15%29%38%25%19%27%21%36%21%

110139347288212165310247115Light (5-6)5%7%16%14%4%7%9%15%12%5%

77514378525189494021240626300Less than once every 337%68%40%24%14%27%21%59%30%14%months/never (7-9)

Page 49

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Table 21QA1A - How often, if at all, do you watch each of the television channels listed below? Please think aboutwatching TV at the time of broadcast or watching programmes you might have recorded. Please do notrefer to programmes that you have watched on catch up or on demand. Please read out from the liston the screen the number that applies for each television channel.BASE: ALL ADULTS AGED 16+ IN THE UK

Other satelliteSky 1Channel 5Channel 4UTVSTV 1ITV 1BBC FourBBC TwoBBC One

2114211421142114621791874211421142114Weighted Base

2113---443Don't know****---***

Page 50

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC


Table 21QA1A - How often, if at all, do you watch each of the television channels listed below? Please think aboutwatching TV at the time of broadcast or watching programmes you might have recorded. Please do notrefer to programmes that you have watched on catch up or on demand. Please read out from the liston the screen the number that applies for each television channel.BASE: ALL ADULTS AGED 16+ IN THE UK




100108172173416518624999159129192273282149062486112532291875890623601106710472114Unweighted Base

62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

254071767649111828825174121138640263323580123776402310192425478903BBC News Channel41%43%40%43%q37%50%Zmo47%moq32%46%33%41%38%53%Zmn44%Zj39%34%50%Zi43%43%52%Zcd45%c30%39%46%Zb43%bci

qtoqtuvj

1025262603023422227272533321112111621604427783113125206115322CBeebies17%27%Zlm15%15%17%13%17%25%Zlm15%17%14%10%12%8%31%Zk17%14%15%15%11%16%e19%Ze19%Za11%15%aeh

nprsuvnsukm

3132126418332911351924494621092117185462558484134151151302BBC Three5%14%12%15%x10%18%tx12%13%20%tx13%13%15%x17%x15%14%12%16%Zi16%14%11%12%21%Zde14%15%14%eix

18141681624214135123835143476712425163102533480110190BBC Parliament1%9%x8%9%ox9%x13%noqx9%x4%8%4%6%12%ox13%Zno10%Z7%7%11%Zi9%9%13%Zcd8%5%7%11%Zb9%bci

quxx

21116139181316521121525146110784843213643626210365168CBBC4%12%lx9%8%10%7%6%6%12%l8%8%8%5%4%16%Zk9%7%11%7%6%9%e10%e10%Za6%8%aefk

112912*121-1123366212114130103182442BBC Alba2%1%16%Zlmn1%**1%2%-1%*1%1%2%Zj1%2%2%*2%Z4%Zcd1%*2%2%2%cju

opqrstuwx

36611021083102113151471267710018218682046251776518010974824343666396431282Any (Net)59%65%57%61%o59%63%61%55%71%Zmn50%55%57%71%Zmn57%69%Zk54%66%Zi63%60%62%c63%56%59%62%61%cik

oquvoqrtuvox

2533776977267973952768113875621211443389105724289261282443389832I have not watched any41%l35%43%lp39%lp41%l37%39%l45%lp29%50%Zlp45%lp43%lp29%43%Zj31%46%Zh34%37%40%38%37%44%Ze41%38%39%hjlof the BBC TV channels

uplisted above in thepast three months

Page 51

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Table 22QA1B - And which of the other BBC television channels listed below, if any, have you watched in the pastthree months? Please read out from the list on the screen the number or numbers that apply.BASE: ALL ADULTS AGED 16+ IN THE UK





62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

-------------------------Don't know-------------------------

1.181.62x1.74Zl1.49x1.43x1.63pu1.51x1.51x1.41x1.50x1.51x1.48x1.44x1.471.57k1.491.511.511.501.551.461.501.541.471.50kxMean number ofmptuxxchannels watched

Page 52

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC









8511263158053417523628531261116295258723879649026711145712771611953120710322114Unweighted Base

89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

290613622281726177271632413490149973832743937197629-903508481903BBC News Channel32%50%Zv39%56%Zt42%46%30%52%Zp34%55%Zn24%39%l50%Zk58%Zj13%32%h44%gh51%Zf-47%Zd44%47%Z43%dg

lklghhlnptv

1301922507225171130192165157994210477251369215-322178170322CBeebies14%16%16%14%15%18%15%16%14%17%Zn16%17%14%16%8%11%15%h17%Zh-17%Zd15%17%15%dh

n

77225213882119197204116186523813082161585185-302177167302BBC Three9%18%Zv13%18%Zt12%23%Zr11%17%Zp10%21%Zn8%15%l17%Zl17%Zl5%13%h19%Zh15%h-16%Zd15%16%Z14%dh

lnprtv

701201236714842451459992131985738531146-190108105190BBC Parliament8%10%8%13%Zt9%11%5%12%Zp8%10%2%8%l11%Zl16%Zj3%5%7%h12%Zfg-10%Zd9%10%9%dh

klhlpt

551141284012048581107792392255516733122-16810098168CBBC6%9%Zv8%8%7%12%Zr6%9%Z6%10%Zn6%9%7%11%Zjl2%6%7%h10%Zh-9%Zd9%10%Z8%dh

nrv

19232616357152725177514152-535-42332342BBC Alba2%2%2%3%Zt2%2%2%2%2%2%1%2%2%3%l1%-1%3%Zh-2%3%Z2%2%

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89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

44483893135110152674418416186632631575093537461284862-12827266651282Any (Net)49%69%Zv58%70%Zt59%69%Zr49%69%Zp51%74%Zn42%63%l66%Zl75%Zj25%53%h63%h69%Zf-67%Zd63%Z65%Z61%dh

klghlnprtv

4553776801527121204563765972353639025911622654168383188644428357832I have not watched any51%Zu31%42%Zs30%41%Zq31%51%Zo31%49%Zm26%58%Zi37%i34%i25%75%Ze47%e37%e31%100%Zc33%37%35%39%abof the BBC TV channels

jkfgceijmlisted above in theoqsupast three months

-----------------------Don't know-----------------------

1.441.53Z1.461.61Z1.471.63Z1.401.56Z1.451.56Z1.371.421.52l1.62Z1.301.261.48g1.55Z-1.501.521.57Z1.50gMean number oftrpnklghhlnprchannels watched

t

Page 54

J16010060-25-03 23-JUN - 03-JUL 2017PUBLIC







100108172173416518624999159129192273282149062486112532291875890623601106710472114Unweighted Base

62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

27495776671961053174459115010359830028661384810278321299467431899BBC i-Player44%o52%loq32%43%ov41%54%Zlo42%ov36%42%30%50%Zlo47%ov39%42%45%30%53%Zi30%44%Zg36%46%Ze46%e43%42%43%egi

vpqrtuvquvov

221563545544875224829631031013962482124327556980236327314330644Netflix35%ow16%35%ow31%ow31%ow27%w30%ow26%27%19%35%ow32%ow39%Zop27%37%Zk22%37%Zi26%31%10%34%Ze50%Zde29%32%30%eik

qsuwow

9262036533355921372651663828313814227932385127149145239182421ITV Hub (formerly ITV15%28%Zlv11%21%lv19%19%24%lv24%lv21%v17%28%Zlo21%v14%20%21%15%24%Zi11%21%Zg17%21%e22%e22%Za18%20%aegplayer)

xuvxilv

61619257192241112015305641192106862122627256112130152146298All 4 (formerly 4OD)10%17%10%14%11%12%17%13%11%10%17%18%16%13%16%9%18%Zi9%15%Zg7%16%e20%Ze14%14%14%egi

583023520262682310235543171108682102525433126120134145279Amazon Video8%9%17%o13%o11%15%o11%10%13%6%13%17%or17%o12%16%Zk7%18%Zi9%14%Zg4%18%Ze19%Ze12%14%13%eik(including Prime)

o

392423117353512251519423315511285182322346111988135132267Sky On Demand4%9%13%x13%x10%19%Zno14%x14%14%x10%10%13%x13%x11%17%Zk9%16%Zi11%13%8%17%Ze14%e12%13%13%eik

tuwxx

171912491018613922231494575398221292158717180150Now TV2%7%11%x7%5%5%7%7%7%6%12%Zlst7%5%7%8%5%8%Zi8%7%3%8%e11%Ze7%8%7%eix

ux

451312611191811127122015836541107151332468566187148Sky Go7%5%8%7%6%11%7%13%Zlu7%5%7%6%6%6%10%Zk4%9%Zi5%7%3%10%Ze9%e6%8%Zb7%beik

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Table 24QA2 - And which of these catch up TV or ‘on-demand’ services, if any, have you watched in the past threemonths? Please read out from the list on the screen the number or numbers that apply.BASE: ALL ADULTS AGED 16+ IN THE UK





62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

45911111111741351328981484683141153246516366129Demand 56%5%5%6%6%6%7%4%7%3%7%9%l4%6%7%5%7%Zi5%6%4%7%8%Ze6%6%6%e

-1121038131788118161566494472121033553276254116Virgin Catch-up-1%7%x6%x4%7%wx7%wx9%wx4%7%x5%5%6%x5%7%Zk5%6%4%6%5%8%Zce4%6%5%5%kwx

26241166233610335151535348102219213050UKTV Play3%6%Zltu1%2%1%4%3%3%2%2%3%3%1%2%2%2%3%Zi1%3%1%3%e3%2%3%2%e

v

1237-1-1--1-46657-124356612Other1%2%m2%mu*-1%-1%--1%-2%u*1%*1%-1%**1%1%1%1%u

36621051098101126153471077212620216382547546783414711503394804836746261301Any (Net)58%66%o59%62%o58%70%Zoq62%o55%60%47%70%Zoq63%o62%o57%71%Zk49%72%Zi52%63%Zg44%69%Ze74%Ze62%61%62%egi

tuvtuvko

263292812748811436805189148132584378323639114847181377403496466962Any paid services42%34%52%ow46%ow42%49%ow46%o42%45%34%49%ow46%ow50%ow40%56%Zk34%55%Zi40%47%Z24%54%Ze62%Zde46%45%45%eik(Net)

ow

285362835761021183981549715910863634232265787887286355338518460979Any free services code45%57%Zlo35%47%ov44%57%Zlo48%ov46%46%35%54%Zlo50%ov41%44%51%Zk34%57%Zi31%49%Zg37%51%Ze52%Ze48%45%46%egi(Net)

vtuvvkov

2632706807254953871815411897613194490317138666432214161405402807I have not watched any42%34%39%38%ns42%ns30%38%45%ns40%53%Zlm30%37%37%43%Zj29%51%Zh27%48%Zf37%56%Zcd31%c25%37%39%38%cdfcatch up or 'on-

nrsuvwhjnsdemand' service in thepast three months

-------------------------Don't know-------------------------

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62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

2.342.392.532.652.502.572.752.902.592.422.672.842.562.622.632.312.80Zi2.312.66Zg2.262.74e2.76Ze2.562.692.62egMean number ofichannels watched

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8511263158053417523628531261116295258723879649026711145712771611953120710322114Unweighted Base

89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

157742606293672227241657-8991791163792214935228585-899540508899BBC i-Player17%61%Zv38%58%Zt39%59%Zr27%54%Zp-100%Zn29%47%l49%Zl47%Zl16%31%h50%Zg47%Zg-47%Zd47%Z50%Z43%dg

hhhlnprtv

135509490154434210217427250394222101224971155116331557587353361644Netflix15%42%Zv30%31%25%54%Zr24%35%Zp21%44%Zn35%Zi41%Zi29%i21%38%Ze44%Ze36%Ze25%31%30%31%35%Zb30%ei

jjnprv

82340277144299122123298603611055518178351410227117405262247421ITV Hub (formerly ITV9%28%Zv17%29%Zt17%31%Zr14%24%Zp5%40%Zn17%22%24%Zi17%12%12%23%gh22%Zg9%21%Zd23%Z24%Z20%dhplayer)

lhlnprtv

43255200982118765233372617143126573320871589289191154298All 4 (formerly 4OD)5%21%Zv12%19%Zt12%22%Zr7%19%Zp3%29%Zn11%18%l16%Zl12%11%18%19%Ze13%5%15%Zd17%Z15%14%de

hlnprtv

422371908819782752039018982461084347306813423256163177279Amazon Video5%19%Zv12%18%Zt11%21%Zr8%17%Zp7%21%Zn13%19%Zi14%i9%16%e26%Ze15%e11%12%13%14%17%Zb13%ei(including Prime)

fhnprtv

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89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

58209196712026593174971707534108501715761597259111239267Sky On Demand6%17%Zv12%14%12%17%Zr10%14%Zp8%19%Zn12%14%14%11%6%13%h17%Zh13%h4%13%Zd10%23%Zb13%bd

hnprv

301201094210248519942108571544342274674101419685150Now TV3%10%Zv7%8%6%12%Zr6%8%Z3%12%Zn9%j6%6%7%7%6%10%Ze6%5%7%8%Z8%7%enr

v

23124106421153353954210639206425884390314568133148Sky Go3%10%Zv7%8%7%8%6%8%3%12%Zn6%8%8%5%3%7%9%Zh7%h2%8%Zd6%13%Zb7%bd

hnv

241059633903939902310639224028137397131269064129Demand 53%9%Zv6%7%5%10%Zr4%7%Zp2%12%Zn6%9%5%6%4%6%9%Zh6%2%7%Zd8%Z6%6%dnp

rv

37788530902641754372251546291032974411145102116Virgin Catch-up4%6%Zv5%6%5%7%5%6%4%8%Zn4%6%6%6%3%3%6%6%2%6%4%10%Zb5%bn

v

11403714401112381139127238631625546233550UKTV Play1%3%Zv2%3%2%3%1%3%Zp1%4%Zn2%3%3%2%2%3%3%2%3%2%2%3%Zb2%npv

57939357752-822-7421011512Other1%1%1%1%1%1%1%1%1%1%*-1%Z*1%-1%Ze*1%1%1%Z*1%

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89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

315986937363988313441859402899368167484278160763117517912227297371301Any (Net)35%81%Zv58%72%Zt57%81%Zr49%71%Zp33%100%Zn59%68%l63%59%53%67%h69%Ze60%42%63%Zd63%72%Zb62%dh

hnprtv

2207427072557042583346273805823051323471771416724051473889507589962Any paid services25%61%Zv44%51%Zt41%67%Zr37%52%Zp31%65%Zn49%i54%Zi45%i38%47%59%Ze53%Ze41%39%46%44%58%Zb45%ei(Net)

jnprtv

19178867130773224727970080899226122399228813924161620959591546979Any free services code21%65%Zv42%61%Zt42%64%Zr31%57%Zp7%100%Zn36%49%l52%Zl49%l27%34%53%Zg50%Zg10%50%Zd51%Z53%Z46%dg(Net)

hhhlnprtv

58122766913873473451357807-2558028119113738137494107701422283807I have not watched any65%Zu19%42%Zs28%43%Zq19%50%Zo29%66%Zm-41%k32%37%41%46%Zf33%30%40%f57%Zc36%37%a28%38%accatch up or 'on-

gfmoqsdemand' service in theupast three months

-----------------------Don't know-----------------------

2.052.81Z2.562.79Z2.493.05Z2.282.80Z1.743.02Z2.472.87i2.78Z2.422.232.542.87Z2.61h1.802.68Z2.682.86Z2.62dMean number ofvtrpnlilehdbhinprchannels watched

tv

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100108172173416518624999159129192273282149062486112532291875890623601106710472114Unweighted Base

62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

55881551628166172227791641351652872351317610849107724516747476345459989291926BBC TV/BBC i-player90%94%87%91%v95%ov96%Zlm91%93%92%88%91%90%90%91%91%88%93%Zi86%92%Zg97%Zcd91%c84%92%90%91%cgiviewers

ouvv

6524152882261418173226124631117739148246010484103188BBC TV/BBC i-player10%6%13%Zstu9%s5%4%9%7%8%12%st9%10%s10%s9%9%12%Zh7%14%Zf8%3%9%e16%Zde8%10%9%efhnon viewers

s

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Table 26QA1AB/QA1B/QA2 Proportion who are/are not BBC TV and BBC i-Player viewersBASE: ALL ADULTS AGED 16+ IN THE UK







8511263158053417523628531261116295258723879649026711145712771611953120710322114Unweighted Base

89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

774115314384881564362767115910288994382477684691121154521245-192610909531926BBC TV/BBC i-player86%95%Zv89%97%Zt91%93%86%95%Zp85%100%Zn70%100%Zl100%Z100%Z37%100%Zh100%Z100%Z-100%Zd94%Z93%Z91%dhviewers

llhhlnptv

12563173151622513058188-188---188---188-6469188BBC TV/BBC i-player14%Zu5%11%Zs3%9%7%14%Zo5%15%Zm-30%Zij---63%Zef---100%Zc-6%7%9%abcnon viewers

kgefgijkmosu

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Table 27QA1AB/QA1B/QA2 Proportion who are/are not BBC TV and BBC i-Player viewersBASE: ALL ADULTS AGED 16+ IN THE UK





6071108110599131157601056513017718188346143990512212174294484676856591344Unweighted Base

36*62*108*1100101*12615347*107*72*12820216482847947083714711553394814876776301307Weighted Base

5421159102114717517412712466711183515531679110189190(1) Every day15%7%19%rw14%r10%16%9%14%16%8%13%20%Zor17%15%14%15%14%24%Zf13%9%14%e19%Ze15%14%15%efr

uw

5152120523192814231620322914310383163432023779129127119246(2) Most days14%24%19%19%23%15%19%29%mns22%23%15%16%18%17%22%18%19%29%Zf18%11%16%e27%Zde19%19%19%ef

1019313053331421029223263432441211202452833799126140183182365(3) About two or three29%30%28%28%32%25%28%20%27%31%25%31%26%29%25%26%29%19%29%Zg29%26%29%27%29%28%gtimes a week

914142281632411091528304515411194171212437210885139126265(4) About once a week27%pv23%p13%21%p16%26%mpv27%mpv22%p8%21%p22%p15%27%Zmp19%23%20%20%14%21%21%23%17%21%20%20%kp

tuv

5891381421184196232012114456297151426367298376159(5) About once or13%12%8%13%l14%17%l12%9%18%l8%18%Zlv10%7%14%Zj9%13%12%10%12%19%Zc14%c6%12%12%12%cjltwice a month

1113615110396614747283739373353010443276(6) At least once in3%2%12%Zlsu6%s5%1%7%s6%8%s8%s5%7%s4%6%6%8%h5%2%6%Z10%Zcd6%c2%6%5%6%chsthe last three months

w

-1-5----11111332323122156(7) Less often than-1%-*----1%2%1%1%1%*1%1%*2%f***1%*1%*bfthree months

1019423643440422040223673572661691542817835769147220228208435Heavy (1-2)29%31%38%33%33%31%28%43%r38%30%28%36%35%32%35%33%34%53%Zf31%20%30%e45%Zde34%33%33%ef

20334553349648320383861938839823321441649580171234225322309631Moderate (3-4)55%p53%p41%48%p48%51%p54%p42%36%52%48%46%53%p48%49%46%50%34%50%Zg51%49%46%48%49%48%gp

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Table 28QA3 - And thinking about all the catch up TV or ‘on-demand’ services that you watch, how often would yousay you watch them? Please read out from the list on the screen the number that applies.BASE: ALL WHO USED CATCH UP OR DEMAND AT LEAST ONCE IN THE PAST THREE MONTHS





36*62*108*1100101*12615347*107*72*12820216482847947083714711553394814876776301307Weighted Base

692219819232872812303419161749913617215989839126108235Light (5-6)16%14%20%18%l19%18%18%14%26%Zlu16%23%l17%11%19%15%21%16%12%19%29%Zcd20%c8%19%17%18%chl

-1-5----11111332323122156Less than once every 3-1%-*----1%2%1%1%1%*1%1%*2%f***1%*1%*bfmonths (7)

-------------------------Don't know-------------------------

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30810369533911044300450894392952359173509300153773267877112737657651344Unweighted Base

31898994236599231444686140889937016748827816276*31475181*12267317391307Weighted Base

4614415337143468710366124782951324712379427163108107190(1) Every day14%15%16%Zs10%14%15%20%Zo12%16%14%21%Zi17%j10%11%29%Ze16%12%13%33%Zc13%15%14%15%ce

jfgjos

45201178671747176169851617625984732176213418227149151246(2) Most days14%20%Zv19%18%18%23%17%20%21%18%21%15%20%17%20%23%20%18%23%19%20%20%19%v

8228326699275901092569427176571547938198722115350204216365(3) About two or three26%29%28%27%28%29%24%30%23%30%Zn20%34%l31%Zl28%l24%24%28%29%18%29%28%29%28%lntimes a week

74191190752065998167881787424101662312741579256137146265(4) About once a week23%19%20%21%21%19%22%19%22%20%20%14%21%24%k14%16%23%h21%11%21%Z19%20%20%

4411510159125354011942117411862371111419671529187159(5) About once or14%12%11%16%Zt13%11%9%14%Zp10%13%11%11%13%13%7%14%13%13%8%12%12%12%12%hptwice a month

t

2551502667933432947221422161041346373413376(6) At least once in8%5%5%7%7%Zq3%7%5%7%5%6%8%4%6%6%6%4%6%4%6%6%5%6%aqthe last three months

244233245141112113242-6(7) Less often than1%****1%1%*1%m*1%***1%1%**2%Zc**-*cmthree months

91345331104318118163272150285154541497978299922845390257257435Heavy (1-2)29%35%Z35%Zs29%32%37%37%32%37%32%42%Zi32%31%28%48%Ze38%32%30%56%Zc32%35%35%33%ce

jfs

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31898994236599231444686140889937016748827816276*31475181*12267317391307Weighted Base

15647445617448115020742318244815081254145613116037824607341362631Moderate (3-4)49%48%48%48%48%48%46%49%45%50%40%48%52%Zl52%l37%40%51%h50%h30%49%Zd47%49%48%dh

l

69166150841914473162711646332845321155414210225132120235Light (5-6)22%17%16%23%Zt19%Zq14%16%19%17%18%17%19%17%19%13%20%17%19%12%18%18%16%18%qt

u

244233245141112113242-6Less than once every 31%****1%1%*1%m*1%***1%1%**2%Zc**-*cmmonths (7)

-----------------------Don't know-----------------------

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100108172173416518624999159129192273282149062486112532291875890623601106710472114Unweighted Base

62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

825364344566452450296378343591441783252747322619879250253503BBC Radio 213%27%lx20%24%lrx26%lx37%Zlm18%28%lx28%lrx19%35%Zlm25%lx13%25%21%19%28%Zi9%26%Zg29%Zc29%Zc12%23%24%24%cgi

ortuvxoruvxlrx

71119357204938647745905430588633311637422211655203190393BBC Radio 411%12%11%20%Zoq12%27%Zoq15%o7%26%Zoqr5%25%Zoqr28%Zoq21%oqt21%Zj13%7%29%Zi6%21%Zg29%Zcd17%c9%19%18%19%cgi

tvwxrtuvwxtvwxtvwxrtuvwxvjoqtv

1218273302837471635304951372441441592293835050119218197190387BBC Radio 119%19%15%19%16%21%19%19%19%20%27%Zlm16%14%17%21%Zk17%20%Z13%19%Zg6%17%e34%Zde18%18%18%ek

tuv

161640242361941161433363881921221491652329010111994176138314Local commercial26%Zlmpsu17%lp22%Zlm14%l21%Zlm11%l17%lp18%lp8%l21%lmps20%lmp12%l3%13%18%Zk16%14%8%16%Zg13%17%14%16%13%15%gklradio, please specify

psupsuusupu

2171924021324116172623273718495138140362418810388156122278Other national3%19%mx10%x13%mx12%x18%mx16%mx19%mx10%17%mx13%x8%14%x13%14%14%12%13%13%11%15%13%14%12%13%mxcommercial radio,

please specify

13181819862848102314244241905796151112361456636129118247BBC local or regional22%Zlotuv19%Zlo10%lt11%lt3%15%lt19%Zlo12%lt13%lt9%l13%lt13%lt1%13%Zj8%10%13%Z4%13%Zg19%Zcd9%c6%12%11%12%cgjradio stations (e.g.

tuvtuvltBBC Radio Bristol, BBCRadio Scotland)

381417514311611209144416162373716310188120483112476199Classic FM5%8%8%10%l8%17%Zlno7%13%l11%6%8%14%Zlor6%11%Zj5%4%14%Zi3%10%Zg16%Zcd7%5%11%Za7%9%acdg

rtuvxuxij

768169112424722520292713159421481317678803250140190BBC Radio 5 live11%o7%4%9%ov6%13%Zotv10%8%12%ov3%11%ov9%10%ov9%9%4%13%Zi5%10%Zg10%c12%Zc5%5%14%Zb9%bcg

iov

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Table 30QA4 - And which of these radio stations, if any, have you listened to in the past three months? Pleaseread out from the list on the screen the number or numbers that apply. - truncated station listBASE: ALL ADULTS AGED 16+ IN THE UK





62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

-1161201114123103273558255637451302664478354137Heart-12%Zloq3%7%lx7%lx8%lx5%3%6%x2%15%Zlop11%Zlo2%6%8%7%6%2%7%Zg3%9%Ze7%e8%Za5%6%aegk

rvxqrtuvxqruvxlx

45710451322716612149675343782110024583820100120talkSPORT6%6%4%6%3%7%9%Zltu8%9%lt4%6%4%4%5%8%Zk4%7%Zi7%5%3%8%Ze6%e2%10%Zb6%bek

111210310922511492396948407871101560436157118Absolute Radio2%2%7%6%6%5%9%Zlou6%6%3%5%7%4%5%7%4%7%Zi2%6%Zg2%9%Ze7%e6%5%6%egik

wx

-698816713810133712495346562478639575547102Capital FM-6%mnx5%5%mnx9%Zmnu4%5%x9%mnx6%9%mnx1%2%4%3%8%Zk5%5%8%Zf4%1%6%e9%Ze5%5%5%efkm

xnx

13589117715114192360372374790194632415697BBC 6 Music1%3%3%5%o6%o4%3%1%3%*8%Zoqr6%o9%Zopq4%6%2%6%Zi2%5%2%7%Ze5%e4%5%5%eio

vxruvx

157807121111241788563722711083334515236993BBC 5 live Sports1%5%4%4%4%7%m4%1%6%3%10%Zlmo2%3%4%5%2%6%Zi4%5%4%6%Zc2%2%7%Zb4%bciExtra

qrux

-188165271031339567235139486502515513990Smooth-1%5%5%lnx4%3%11%Zlmn11%Zlm1%8%lmnp2%3%2%5%3%5%3%2%5%Zg6%Zcd4%2%5%4%4%cghl

pstuvwxnpstuvwxwx

2-37781032429192168141269379472312394382BBC Radio 33%-2%4%Zrw5%rw6%rw1%2%2%1%5%rw6%rw8%Zopr5%Zj2%1%6%Zi1%4%Zg6%Zcd3%2%4%4%4%cgij

uvwr

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62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

121614282669111336283134135272137362864BBC Radio 1Xtra1%2%1%3%2%1%3%2%4%4%5%v3%5%v3%4%3%3%4%3%1%3%e6%Zde3%3%3%ek

-5-55-152213156113129283275321741322859Kiss FM-5%prtv-3%rtv-8%Zmop1%2%1%2%8%Zmop2%4%rtv2%4%Zk3%3%2%3%*2%e6%Zde3%3%3%ekv

rtuvxrtuvx

11248178-81697391294244630129232750BBC Radio 4 Extra1%1%1%3%1%4%3%-5%*3%3%3%3%2%1%4%Zi2%3%4%Zcd2%1%2%3%2%i

-114875102-141373811212854326176282150Magic-1%*3%Z4%pv3%p4%pv3%p-*2%4%pv3%3%2%2%2%2%2%3%Zc3%1%3%2%2%c

12227122*1111082395282311986151833BBC World Services1%2%1%2%1%1%1%**1%*3%Zu3%Znu2%1%1%2%Zi1%2%2%Zc1%1%1%2%2%i

-1-181-3-631*3910117136312391019BBC Asian Network-1%-1%1%-1%-4%Zmsu2%1%*1%1%1%1%1%4%Zf**2%Ze*1%1%1%f

v

3413491047362349452331371058272813313768Other4%m4%7%Zmno3%6%mu2%3%4%3%2%2%1%3%3%3%3%3%4%3%3%4%2%3%4%3%u

su

345781104593123139381167012221912584836942978811610964884083226016161217Any BBC radio code56%61%loq46%59%loq53%68%Zlo56%45%65%loq45%67%Zlo69%Zlo48%59%55%45%68%Zi41%60%Zg63%Zc59%c50%56%60%58%cgi(Net)

vvqrtuvxvqrtuvqrtuvxloqv

497512313381341511886613594146264161107551063694916614116005444418117731585Any code (Net)80%lo80%lo69%75%lo77%lo84%Zlo76%lo77%lo76%lo61%81%lov83%Zlo62%75%76%66%82%Zi58%78%Zg78%Zc78%Zc68%75%75%75%cgi

uvuvlo

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62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

2143597848193923586571051468961029734356481823300321285451456907BBC music code (Net)33%46%33%44%Zlr47%lv52%Zlo37%41%48%lvx37%58%Zlm46%lv34%42%44%36%49%Zi28%45%Zg39%46%e44%42%44%43%egi

vruvxoqruvxlv

1115274612662541154135611470387128954193147926816680237277514BBC talk stations18%16%15%26%Zoq15%35%Zoq22%o13%30%oqt8%31%Zoqt36%Zlo27%oqt27%Zj19%10%36%Zi11%26%Zg35%Zcd24%c12%22%27%Zb24%bcg(Net)

tvwrtuvwxvwxvwxqrtuvwvwijoqtvx

1319544353927581943583555100361160321200115405168148205265256521I have not listened to20%20%30%mns24%ms23%15%23%23%24%38%Zmn19%17%38%Zmn25%24%33%Zh17%40%Zf22%22%21%32%Zde25%25%25%defany radio station in

pqrstupqrstuhmsthe past three monthswxwx

---3-1---11--2121-321-3-3I don't know---*-1%---**--****-***-*-*

2.302.432.472.66t2.342.95Zl2.82tx2.492.552.683.00Zl2.542.512.602.682.392.78Zi2.072.69Zg2.552.77Ze2.542.562.692.62giMean number ofmtuvwxmtuvwxstations listened to

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8511263158053417523628531261116295258723879649026711145712771611953120710322114Unweighted Base

89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

143360-503399104-503210293614723316125229735715488309269503BBC Radio 216%30%Zv-100%Zt23%27%-41%Zp17%33%Zn10%19%l30%Zk34%Zk8%19%h21%h29%Zf8%25%Zd27%Z26%Z24%dh

llhlnptv

10528822317033064-393137256503516414431169025614380250174393BBC Radio 412%24%Zv14%34%Zt19%16%-32%Zp11%29%Zn8%14%l21%Zk31%Zj10%14%20%h21%Zh7%20%Zd22%Za17%19%dh

lkllnptv

102285283104-387-3871612271156516147452610321425362215208387BBC Radio 111%23%Zv18%21%-100%Zr-32%Zp13%25%Zn18%i26%Zi21%Zi10%15%23%23%Ze17%13%19%19%20%Z18%in

lhprv

132182243702427214616815515899451204837137818625289187190314Local commercial15%15%15%14%14%18%16%14%13%18%Zn16%i18%i16%i10%12%11%17%15%13%15%16%19%Z15%inradio, please specify

r

115164217612156312315513714179341046234166316519260171165278Other national13%13%13%12%12%16%14%13%11%16%Zn13%14%14%13%11%14%14%13%10%13%15%Z16%Z13%ncommercial radio,

please specify

1091381509720047-2471291183225104861313551666241159125247BBC local or regional12%11%9%19%Zt12%12%-20%Zp11%13%5%10%l14%l18%Zj4%11%h12%h13%Zh3%12%Zd14%Z12%12%dhradio stations (e.g.

kllptBBC Radio Bristol, BBCRadio Scotland)

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89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

5614312178154452917079120401486591873813511188119100199Classic FM6%12%Zv8%16%Zt9%12%3%14%Zp6%13%Zn6%6%11%kl13%Zk6%6%8%11%Zh6%10%10%10%9%ln

lptv

361531078215535-190651251521975678491264186110104190BBC Radio 5 live4%13%Zv7%16%Zt9%9%-16%Zp5%14%Zn2%9%l13%Zl12%Zl2%7%11%h10%h2%10%Zd10%10%9%dh

lnptv

38999839103346373577931305422137318791277696137Heart4%8%Zv6%8%6%9%7%6%5%9%Zn5%12%Zij7%5%4%6%7%7%5%7%7%9%Zb6%nv

l

269480418833249744762217503193288151167570120talkSPORT3%8%Zv5%8%Zt5%8%Zr3%8%Zp4%8%Zn4%7%7%l7%l3%3%6%6%2%6%7%7%Z6%lnp

rtv

21967443793932864672291653201611236871116669118Absolute Radio2%8%Zv5%9%Zt5%10%Zr4%7%Zp4%8%Zn5%6%7%4%5%9%5%5%3%6%6%7%Z6%npr

tv

3171901270325349386437262315101026564985766102Capital FM3%6%Zv6%Zs2%4%8%Zr6%4%3%7%Zn6%j11%Zij3%3%3%9%h6%4%2%5%5%7%Zb5%jnr

lsv

128554437324-971978161247221153349592603897BBC 6 Music1%7%Zv3%8%Zt4%6%-8%Zp2%9%Zn3%5%6%Zl5%4%4%7%Ze4%3%5%5%a4%5%lnp

tv

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89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

147950437023-9325687145120222763-93655593BBC 5 live Sports2%7%Zv3%9%Zt4%6%-8%Zp2%8%Zn1%6%l7%Zl4%l1%2%6%h5%h-5%Zd6%Z5%4%dhlExtra

nptv

5337652579114941553526835211232055882615190Smooth6%Zu3%4%5%5%3%6%Zo3%4%4%4%3%5%4%4%3%4%4%4%4%5%Z5%4%ou

196353296814-82295311636291041949577512982BBC Radio 32%5%Zv3%6%Zt4%4%-7%Zp2%6%Zn2%2%5%l6%Zl3%3%4%4%2%4%4%a3%4%aln

ptv

135154112737-64184625525101232228658422964BBC Radio 1Xtra1%4%Zv3%2%2%10%Zr-5%Zp2%5%Zn4%2%3%2%4%2%5%Ze2%3%3%4%3%3%enp

rv

26345463624312928312952411022523753353659Kiss FM3%3%3%Zs1%2%6%Zr3%2%2%3%5%Zi2%i3%i*3%2%5%Ze2%4%3%3%4%3%eir

s

54629224011-50743-62421211929-50362650BBC Radio 4 Extra1%4%Zv2%4%Zt2%3%-4%Zp1%5%Zn-2%l3%l4%Zl1%1%4%Zh2%-3%Z3%Z3%2%hln

ptv

1831361344620292624732516421232347293350Magic2%3%2%3%3%1%2%2%2%3%1%1%3%l3%l1%2%3%3%2%2%2%3%Z2%l

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89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

8252210293-331418521511611015330201533BBC World Services1%2%Z1%2%2%1%-3%Zp1%2%1%1%2%2%2%1%2%1%2%2%2%2%2%p

712162153-19117328612213-1981019BBC Asian Network1%1%1%*1%1%-2%Zp1%1%*1%1%1%*2%1%1%-1%1%1%1%p

40284919626402839292472610941243464363768Other4%Zu2%3%4%4%2%4%Zo2%3%3%4%3%3%2%3%3%3%3%2%3%3%4%3%ou

384833714503830387-1217560657224139526326111552567925811597176081217Any BBC radio code43%69%Zv44%100%Zt48%100%Zr-100%Zp46%73%Zn36%56%l69%Zk69%Zk37%48%57%h64%Zf31%60%Zd62%Z60%58%dh(Net)

llghlnprtv

57310121082503119738736712177997863821936243831757834398610014859148091585Any code (Net)64%83%Zv67%100%Zt69%100%Zr41%100%Zp66%87%Zn61%78%l81%Zl82%Zl58%68%76%h79%Zg53%77%Zd79%Z79%Z75%dh

hlnprtv

255652404503520387-907383524183104402216854319957946861540453907BBC music code (Net)28%54%Zv25%100%Zt30%100%Zr-75%Zp32%58%Zn29%42%l52%Zk46%l28%37%44%h46%Zh25%45%Zd47%Z44%43%dh

llnprtv

13138430520943381-5141873276149225179391911134418496313243514BBC talk stations15%32%Zv19%42%Zt25%21%-42%Zp15%36%Zn10%20%l29%Zk38%Zj13%17%25%h28%Zg10%26%Zd27%Za24%24%dh(Net)

lklhlnptv

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89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

318203521-521-521-40911223954141861213610825585436237211521I have not listened to35%Zu17%32%Zs-30%Zq-58%Zo-34%Zm12%38%Zi22%18%18%40%Ze32%e24%20%45%Zc23%21%21%25%abany radio station in

jkfceijmthe past three monthsoqsu

21212121212-1---11-3213I don't know***********-*---**-****

2.272.82Z2.333.25Z2.473.10Z2.192.76Z2.213.05Z2.332.64l2.78Z2.67l2.152.56h2.91Z2.62h2.102.66Z2.76Z2.80Z2.62dMean number ofvtrpnlehdhlnprstations listened to

tv

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7887126133312915919275126851582301791140484569105513514817184964108138111624Unweighted Base

49*75*125134313415119066*135*94*146264161107951363795417014146025464438157761591Weighted Base

2932566596377104257234741426851226430647074697329273174410366776(1) Every day59%loq43%45%49%o47%51%55%loq37%54%oq37%50%54%loq42%47%52%48%49%43%49%55%Zc50%c39%50%47%49%co

11254132040363816362831613526313517422542355142156100187211398(2) Most days23%34%r33%Zln24%29%24%20%25%26%29%21%23%22%24%26%27%24%25%25%24%29%Z23%23%27%25%u

ru

571117718192611102020272513962831182018074606710991200(3) About two or three10%10%9%13%13%13%14%17%7%22%Zmpu14%10%16%13%12%13%12%12%13%12%11%15%13%12%13%times a week

v

2761156121788910242098314486161123932596862129(4) About once a week3%9%5%9%5%8%9%13%6%10%7%9%13%Ztvx9%6%7%9%10%8%6%6%13%Zde8%8%8%d

137536854437710511423421450131734283765(5) About once or2%4%6%4%4%5%3%6%3%3%5%3%6%5%3%4%4%8%Zf4%2%3%8%Zde3%5%4%eftwice a month

2-21821*26-512156913318481014822(6) At least once in3%mr-1%1%1%**3%4%Zmru-4%Zmru*1%1%1%1%1%2%1%1%1%2%e2%1%1%ethe last three months

--1*-------*-1--1-11---11(7) Less often than--1%u*-------*-*--*-**---**three months

405797979103112142411086210520410377539947969511610524714302745975771174Heavy (1-2)82%loq77%78%lq73%lq76%lq74%74%62%80%lq66%72%77%lq64%72%78%Zk75%73%68%74%78%Zc79%Zc62%73%74%74%ckl

q

61418292243143191829305246237931262033629211391126177153330Moderate (3-4)13%19%14%22%p18%20%23%29%pvx13%31%Zpv20%20%29%Zpu22%18%20%21%21%21%19%17%28%Zde22%20%21%d

xvx

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Table 32QA5 - And thinking about all radio stations that you do listen to, how often would you say that youlisten to them? Please read out from the list on the screen the number that applies.BASE: ALL WHO LISTENED TO THE RADIO AT LEAST ONCE IN THE PAST THREE MONTHS





49*75*125134313415119066*135*94*146264161107951363795417014146025464438157761591Weighted Base

23971886610312812662031551869172544424586Light (5-6)5%4%7%5%6%6%3%9%m7%3%8%mr3%7%6%4%5%6%10%Zf5%3%5%10%Zde5%6%5%ef

--1*-------*-1--1-11---11Less than once every 3--1%u*-------*-*--*-**---**months (7)

-------------------------Don't know-------------------------

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56310611090534126236236312617898353661876564131587535510348415409748321624Unweighted Base

579101210885031204387374121780478738519362738317978*343988103*14899168111591Weighted Base

27749952525162015618359339538117184297223773014951946730474386776(1) Every day48%49%48%50%52%Zq40%49%49%49%48%44%43%47%58%Zj43%38%43%53%Zf45%49%52%Za48%49%fq

klgh

1522462541442871128031819720188511669139168225925373235208398(2) Most days26%24%23%29%Zt24%29%22%26%24%26%23%26%27%24%22%21%24%26%24%25%26%26%25%

6513514357140615414790110482785402010571148192105103200(3) About two or three11%13%13%11%12%16%14%12%11%14%13%14%14%10%11%12%17%Ze12%8%13%11%13%13%rtimes a week

468495349535261037356461447222483068111185666129(4) About once a week8%8%9%7%8%9%7%8%9%7%12%Zij7%8%6%13%Ze10%9%7%11%8%6%8%b8%be

244052124618224235292313245131022191055343565(5) About once or4%4%5%s2%4%5%6%3%4%4%6%i7%i4%i1%7%e13%Ze7%Ze2%9%Zc4%4%4%4%ceitwice a month

os

14818415681413995627438219121122(6) At least once in2%Zu1%2%1%1%2%2%1%2%1%2%i2%1%*4%Zef5%Zef1%1%2%1%1%1%1%euthe last three months

1*1-1--11*--*1--*1-1-11(7) Less often than***-*--***--**--**-*-**three months

429745779395907267264910591582259134464314116462307797111037095941174Heavy (1-2)74%74%72%79%Zt75%Zq69%71%75%74%74%67%70%74%l82%Zj65%59%67%79%Zf69%74%77%Za73%74%fg

klghhlqt

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579101210885031204387374121780478738519362738317978*343988103*14899168111591Weighted Base

11121923892234968025016416694411326244178718220310161169330Moderate (3-4)19%22%22%18%19%25%21%21%20%21%25%i21%21%16%24%22%25%Ze18%19%21%18%21%b21%be

ir

384870166225305648383218306201425271274464686Light (5-6)7%5%6%Zs3%5%6%8%Zo5%6%5%8%Zij9%Zi5%i2%11%Ze18%Ze7%e3%12%Zc5%5%6%5%cei

fos

1*1-1--11*--*1--*1-1-11Less than once every 3***-*--***--**--**-*-**months (7)

-----------------------Don't know-----------------------

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100108172173416518624999159129192273282149062486112532291875890623601106710472114Unweighted Base

62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

37509488591821203890651021651326494174256411469181854144675595071066Social media (e.g.60%os53%53%50%52%46%48%44%50%42%56%o52%51%45%62%Zk44%56%Zi51%50%24%60%Ze72%Zde52%49%50%eikFacebook or Twitter)

32549387996901163484541081691296813773836761169382764003825365231058Search engines and53%o58%oq52%o49%o55%oq50%o47%40%47%36%60%Zlo53%o49%o47%56%Zk40%59%Zi41%51%Zg36%58%Ze59%Ze50%51%50%eginews aggregators (e.g.

pqrukoGoogle, Yahoo, msn)

1830685715162782056307490110427260244443108577108255324321366687Video sharing29%32%38%oq32%o29%34%o31%o23%31%20%41%Zmo28%42%Zmo30%39%Zk25%38%Zi38%32%14%37%Ze50%Zde30%35%Zb32%befplatforms (e.g.

qtupqrtuxikoYouTube)

2221435654566681953256712010142622515949277572177245230299352651bbc.co.uk / BBC apps36%oqw22%24%32%o26%37%oqt27%o22%30%o16%37%oqr37%Zoq39%Zoq30%33%17%43%Zi27%31%23%35%Ze35%Ze28%34%Zb31%bei(not including those

vwtvwrtuvwrtuvwoused to watchtelevision programmes)

8173644846436012392053829333317712138956452140198171245265510National newspaper14%19%20%25%Zoq27%oqx24%o24%ox14%22%13%29%oqx26%oqx36%Zmo23%26%13%34%Zi20%25%18%28%Ze26%e23%26%24%eiowebsite (e.g.

xpqrsuvqxdailymail.co.uk orwxguardian.co.uk)

7814163111722117622303712963471452316946796710191192Huffington Post12%oq8%q8%q9%q7%10%q9%q1%10%q4%12%oq9%q14%Zoqt9%9%5%13%Zi8%9%6%11%Ze10%e9%9%9%eiq

u

5714151121228816716222910968571202315333885772105177Sky.com or8%8%8%8%7%7%11%9%9%4%9%7%11%o8%10%6%10%Zi8%8%4%13%Zce9%e7%10%Zb8%beinews.sky.com (not

including those usedto watch televisionprogrammes)

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Table 34QA6 - And which of these websites or apps, if any, have you used in the past three months? This is to getnews, sport or entertainment stories, weather forecast or travel updates, and so on. Please readout from the list on the screen the number or numbers that apply.BASE: ALL ADULTS AGED 16+ IN THE UK





62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

34151231010272135148341113432113241219261109451145BuzzFeed5%4%8%m7%m6%6%11%Zmoq2%7%m3%8%m3%13%Zmoq8%Z5%3%10%Zi8%7%1%4%e17%Zde9%Za5%7%adei

ustuwm

6611929101321121117177739377918952544466253116itv.com/ ITV apps (not10%o7%o6%5%5%6%5%3%6%1%6%5%6%5%6%4%7%Zi6%5%3%6%e7%e6%5%5%eiincluding those used

to watch televisionprogrammes)

13429153-4-467231482963181910142437Other2%3%o2%2%1%3%1%-2%-2%2%3%2%2%1%3%Zi2%2%1%3%e1%1%2%2%i

1-11921113143315661451687691220Other newspaper1%-*1%1%**2%2%*2%1%1%1%1%1%1%2%1%1%1%1%1%1%1%websites

47681251290125126165551288714425320796056959193821413073805875627757541529Any (Net)76%o73%o70%o72%or72%o70%o66%64%72%o57%79%Zoq79%Zoq79%Zoq67%85%Zk62%81%Zi75%72%49%84%Ze87%Ze72%73%72%eik

rursuvrsuvor

1526544914854843150663867544811043692157151439110886307278585I have not used any24%27%30%lm28%lmn28%30%lm34%Zlm36%lmn28%43%Zlm21%21%21%33%Zj15%38%Zh19%25%28%51%Zcd16%13%28%27%28%cdhwebsite or app in the

nunpstuvjlmnpast three monthswx

-------------------------Don't know-------------------------

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8511263158053417523628531261116295258723879649026711145712771611953120710322114Unweighted Base

89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

28478281025678528141365446859935414438018717074260562999675845881066Social media (e.g.32%64%Zv50%51%45%73%Zr46%54%Zp38%67%Zn57%Zi58%Zi50%i40%57%Ze64%Ze58%Ze45%53%50%51%58%Zb50%eiFacebook or Twitter)

jjnprv

28477577028983422538967045760231413540420115964250584929665845771058Search engines and32%64%Zv48%57%Zt48%58%Zr43%55%Zp38%67%Zn50%i55%i53%i43%53%56%55%Ze47%49%50%51%56%Zb50%einews aggregators (e.g.

nprtvGoogle, Yahoo, msn)

156531513174508178264423267420243932251241394417433079608359372687Video sharing17%44%Zv32%35%29%46%Zr29%35%Zp22%47%Zn39%Zi38%ij29%26%46%Ze39%e39%Ze26%42%Zc32%31%36%Zb32%ceplatforms (e.g.

jijnprYouTube)v

-65142023149116014850318646613694270148634215638826626384357651bbc.co.uk / BBC apps-54%Zv26%46%Zt28%41%Zr17%41%Zp15%52%Zn22%38%Zl35%Zl32%l21%37%h35%h31%h14%32%Zd33%Z35%Z31%dh(not including those

lnprtused to watchvtelevision programmes)

4846233617439911012938116234811859213119593612029426484296286510National newspaper5%38%Zv21%35%Zt23%28%r14%31%Zp13%39%Zn19%24%28%Zl25%l20%31%h27%24%14%25%Zd26%28%Z24%dlwebsite (e.g.

nprtvdailymail.co.uk orguardian.co.uk)

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89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

181741266615636561366213060198034451143942217011599192Huffington Post2%14%Zv8%13%Zt9%9%6%11%Zp5%15%Zn10%8%10%7%15%Zef10%9%8%12%9%10%10%9%en

ptv

19158124531294872105711065134682418125296517291136177Sky.com or2%13%Zv8%10%7%12%Zr8%9%6%12%Zn8%14%Zil9%i5%6%10%11%Ze8%3%9%Zd8%13%Zb8%dinews.sky.com (not

hnrvincluding those usedto watch televisionprogrammes)

19126117289352519545101432956172417525291378780145BuzzFeed2%10%Zv7%6%5%13%Zr6%8%4%11%Zn7%i12%Zil7%i4%8%e15%Ze12%Ze4%5%7%8%8%7%ein

rv

9107882881343878298729164525147306441117563116itv.com/ ITV apps (not1%9%Zv5%6%5%9%Zr4%6%Z2%10%Zn5%7%6%5%5%6%7%5%2%6%7%Z6%5%nrvincluding those used

to watch televisionprogrammes)

73022162899291820181144124813829191437Other1%2%Zv1%3%Zt2%2%1%2%Zp1%2%3%Zi1%2%1%4%Ze3%2%1%4%Zc2%2%1%2%cep

tv

3171291745151379-835131141691520Other newspaper*1%Zv1%2%1%1%1%1%1%1%1%-1%1%2%1%1%1%2%1%1%1%1%vwebsites

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89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

4071123113139811923375759547068234651965593052269135785412814018338101529Any (Net)45%92%Zv70%79%Zt69%87%Zr64%78%Zp58%92%Zn74%i79%Zi73%i65%76%e79%e79%Ze69%68%73%72%79%Zb72%ei

nprtv

4929348010553550322263509751615120916473249539160525321212585I have not used any55%Zu8%30%Zs21%31%Zq13%36%Zo22%42%Zm8%26%21%27%35%Zj24%21%21%31%Zf32%27%28%a21%28%afwebsite or app in the

klghkmoqspast three monthsu

-----------------------Don't know-----------------------

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7982126127211813117267115781502172241024535547101217213774935295377907691559Unweighted Base

47*68*1261290125*12616555*128*87*14425320796156959193921413083815875627757551530Weighted Base

23264961850689120633578108105441274240475102612150274292357359715(1) Every day49%38%39%48%40%54%qvw55%Zmq37%50%40%54%mqt43%51%v46%48%41%51%Zi48%47%39%47%e52%Ze46%47%47%ei

tvwvw

1422303044528281615173472492241471352355531185155130183187370(2) Most days30%pr32%pr24%p24%pr36%Zln22%17%29%p12%20%24%p29%pr24%p23%26%23%25%26%24%22%26%23%24%25%24%pr

oprsu

382717411141772224154123137751001122019170825911597212(3) About two or three6%12%22%Zln13%9%11%10%14%17%27%Zln10%16%11%14%13%17%Zh12%9%15%Z19%Zc14%11%15%13%14%chtimes a week

rstuxrstuwx

34887127105441021156636436013893538304953102(4) About once a week7%6%6%7%10%6%6%9%3%5%7%8%7%7%6%7%6%6%7%9%Zc6%5%6%7%7%

15*3832825545433112518341121121242044(5) About once or2%7%Zlsv*3%2%1%5%v3%4%6%v3%2%2%3%2%4%Zh2%1%3%3%2%4%3%3%3%htwice a month

317453944102347371931251343151526342256(6) At least once in5%2%6%m4%3%7%m2%7%m8%Zmnu3%2%1%3%4%3%5%Zh3%6%3%4%3%5%4%3%4%fhthe last three months

-2419--615--2522413136201295131326(7) Less often than-3%n3%n1%--4%Znst2%4%n--1%2%2%Zj1%2%1%3%2%3%Zc2%1%2%2%2%cjthree months

u

37487992396961193679521121801546654213767101579232354294225405461086Heavy (1-2)79%opv70%63%72%op76%opv76%opv72%66%62%60%78%opv71%74%opv69%74%64%76%Zi73%71%62%73%e75%Ze70%72%71%eip

v

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Table 36QA7 - And thinking about all websites or apps that you use to get news, sport or entertainment stories,weather forecast or travel updates, and so on, how often would you say you use them? Please readout from the list on the screen the number that applies.BASE: ALL WHO USED ONE OF THE WEBSITES / APPS LISTED AT LEAST ONCE IN THE PAST THREE MONTHS





47*68*1261290125*12616555*128*87*14425320796156959193921413083815875627757551530Weighted Base

612352612321271226282461382031121431723228010612089164151314Moderate (3-4)14%18%28%nrs20%19%16%16%22%20%32%Zln17%24%18%21%20%24%Zh18%15%21%Z28%Zcd20%16%21%20%21%ch

xrsux

4688371012515779107030574415842726475843100Light (5-6)8%9%6%6%5%8%7%10%12%m8%5%4%5%7%5%10%Zh5%7%6%7%4%8%Zd7%6%7%dh

-2419--615--2522413136201295131326Less than once every 3-3%n3%n1%--4%Znst2%4%n--1%2%2%Zj1%2%1%3%2%3%Zc2%1%2%2%2%cjmonths (7)

u

---4----3-1--13313113-134Don't know---*----3%Zlmu-*--*1%1%*2%Zf**1%-***fhk

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3921167113342612373225689916808794441915933282088837388911414458788371559Unweighted Base

40711231132398119333757595570782346519655930622691*357854128*14028338111530Weighted Base

1355815261905511642574592884272331002491321244716338071644401398715(1) Every day33%52%Zv46%48%46%49%45%48%41%52%Zn50%51%45%43%55%Ze51%46%44%56%46%48%49%47%cn

v

84286274962878313623416520698451517746158922024346200198370(2) Most days21%25%24%24%24%25%24%24%23%25%21%23%27%l25%20%16%25%26%19%25%24%24%24%

761361506216547791331091035422894731104812315197110118212(3) About two or three19%Zu12%13%15%14%14%14%14%15%13%12%11%16%15%14%11%14%14%11%14%13%15%14%utimes a week

3667742881224360584427174018101125577965639102(4) About once a week9%6%7%7%7%6%7%6%8%m5%6%9%7%6%4%12%h7%7%5%7%7%a5%7%amu

1628359321218262618208105461618242301844(5) About once or4%2%3%2%3%3%3%3%4%2%4%j4%2%2%2%6%e4%e2%2%3%4%a2%3%twice a month

34224610488282939172431415721335650242656(6) At least once in8%Zu2%4%2%4%3%5%3%6%Zm2%5%j2%3%5%3%2%4%4%5%4%3%3%4%muthe last three months

2242242511115178616125121732211926(7) Less often than5%Zu*2%1%2%Zq*2%2%2%1%1%1%1%4%Zjl2%1%1%2%3%2%1%1%2%mquthree months

21986680028583824839369345363333114540020917061253600959916015961086Heavy (1-2)54%77%Zv71%72%70%73%68%73%64%77%Zn71%74%71%68%75%68%71%70%74%71%72%74%Z71%nv

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40711231132398119333757595570782346519655930622691*357854128*14028338111530Weighted Base

112202225902466912219316714781391296540217418021293166157314Moderate (3-4)27%Zu18%20%23%21%20%21%20%24%Zm18%17%20%23%l21%18%23%21%21%17%21%20%19%21%mu

505081198020455565354311242011729538925445100Light (5-6)12%Zu4%7%5%7%6%8%6%9%Zm4%9%Zj6%4%7%5%8%8%6%7%7%7%6%7%jmu

2242242511115178616125121732211926Less than once every 35%Zu*2%1%2%Zq*2%2%2%1%1%1%1%4%Zjl2%1%1%2%3%2%1%1%2%mqumonths (7)

4-4-4-4-4-3-1----4-4144Don't know1%Zu-*-*-1%o-1%-1%-*----*-***b*

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100108172173416518624999159129192273282149062486112532291875890623601106710472114Unweighted Base

62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

374884104696115126391085711321617677544141679917410353264564345916241216BBC online/apps users61%oqv51%47%59%Zoq56%o64%oqr51%o45%61%oqv37%62%oqr68%Zoq67%Zoq54%65%Zk43%69%Zi61%57%42%66%Ze67%Ze55%60%Zb58%bei

rvvvrtuvwrtuvwkoqrv

24469573477651224770966810385666232544355110786445239215491408898BBC online/apps non39%49%lm53%Zlm41%lm44%lm36%49%Zlm55%Zlm39%63%Zlm38%32%33%46%Zj35%57%Zh31%39%43%58%Zcd34%33%45%Za40%42%acdusers

npsuxnsunpsuxnprstuhjlmux

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Table 38QA6_E1 Proportion who are/are not BBC online and apps usersBASE: ALL ADULTS AGED 16+ IN THE UK







8511263158053417523628531261116295258723879649026711145712771611953120710322114Unweighted Base

89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

-1216856360930285382833474742300159481272130732837276311536936291216BBC online/apps users-100%Zv53%72%Zt54%74%Zr43%68%Zp39%83%Zn48%65%Zl63%Zl58%l43%64%h63%Zh58%h33%60%Zd60%Z62%Z58%dh

lnprtv

898-7551437961025153847421573258728719817041169518125774461393898BBC online/apps non100%Zu-47%Zs28%46%Zq26%57%Zo32%61%Zm17%52%Zi35%37%42%57%Ze36%37%42%67%Zc40%40%38%42%abusers

jkfgcfjkmoqsu

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Table 39QA6_E1 Proportion who are/are not BBC online and apps usersBASE: ALL ADULTS AGED 16+ IN THE UK





921031501608157179231921491181772502551383570773118019617488695745109899641953Unweighted Base

55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

1213736513*68530112219436161411123041(1) 1 - extremely2%2%1%2%2%4%2%2%2%*4%3%2%2%2%3%2%1%2%2%2%2%1%3%Zb2%bdissatisfied

11522425-122512091217-291594101929(2) 21%1%3%l1%3%1%2%-1%2%1%2%*2%1%1%2%-2%Z2%1%1%1%2%1%

125574684107497452034301055302412293665(3) 32%2%3%3%2%4%3%5%6%5%2%3%3%3%3%4%3%4%3%4%4%2%3%4%3%

22749613413565744163524751282012303060(4) 43%2%4%3%4%8%Zlmp2%2%2%4%4%2%3%3%3%4%h2%3%3%4%3%2%3%3%3%h

ru

87241942214361415212327211458811012333200907767122111233(5) 515%8%16%12%13%8%16%ls17%ls9%16%14%10%9%11%14%13%11%13%12%12%12%12%12%12%12%k

5520154181424425231320131315397871916570546010480184(6) 69%6%13%l9%l11%8%11%l5%16%Zlmq17%Zlm8%7%5%10%9%11%h8%8%10%9%9%11%10%9%10%hl

uwnqsuw

72028263281734161624344847224931311864727012393101147171317(7) 712%22%ps18%16%ps17%10%15%20%ps10%18%20%ps17%20%ps17%15%15%17%19%16%16%15%19%15%18%16%bps

16274640743445422492035796234115520828763432202168126257238495(8) 829%o30%o29%o25%o26%25%24%28%o30%o15%21%27%o26%o26%25%25%27%26%26%27%26%23%26%26%26%o

7151120823242961810224532166768515723218928962135107242(9) 913%18%ov7%13%14%14%13%8%11%7%13%16%v14%13%12%10%15%Zi9%13%12%14%11%14%11%13%iv

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Table 40QC2 - Overall, to what extent are you satisfied or dissatisfied with each of the television channels listed below?Please think of all the programmes that you watch on television, or other catch up and on demand services, including programmes you watch on other devices such as desktops, laptops or tablets.Please give a score of 1-10 where 1 means extremely dissatisfied and 10 means extremely satisfied. - BBC (including BBC TV channels, and BBC i-Player)BASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS





55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

8692281332261120222142411678511114136214778689147105252(10) 10 - extremely14%v7%6%14%Ztv8%19%Ztvw11%14%12%16%v12%15%v18%Ztv13%14%13%13%15%13%10%13%16%Ze15%Za11%13%aevsatisfied

w

47171651728216171417261813956104912017089663980115194Dissatisfied (1-4)8%8%11%10%11%16%Zlu9%8%10%11%10%9%8%11%9%12%Zh8%8%10%12%Zc10%7%8%12%Zb10%bch

203271611684594345768709581500234339396100634283224228372362735Neither (5-7)36%37%46%lms38%s41%s26%42%s42%s35%50%Zlm42%s33%34%38%38%40%37%41%38%38%35%42%d37%39%38%s

psu

3148668448010010839885177165135673316404585122865371342276539450989Satisfied (8-10)56%o55%o43%52%ov48%58%ov48%49%54%o38%47%58%nor57%nor51%52%48%54%Zi50%52%50%54%51%54%Za48%51%aio

vvv

27414867963728733713760139117535260300495102695282275237460335795Net Difference48%ov47%ov31%42%ov38%42%o38%41%43%o28%37%49%Zno50%Zno41%43%35%46%Zi41%42%38%43%43%46%Za36%41%aei

ruvrtuvov

7.257.28v6.737.16v6.977.196.987.117.116.897.047.35v7.50Zn7.127.156.957.28Zi7.217.136.997.187.28e7.30Za6.957.13aeMeanortuviv

---9--4-211-*444535422629Don't know---1%--2%Z-1%1%*-**1%**1%*1%**1%**f

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750120314315221609344740121310019524262387964901061114571277-195311539801953Unweighted Base

77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

291239237429123011204710851216-41202141(1) 1 - extremely4%Zu1%3%Zs*2%1%4%Zo1%3%Zm1%5%Zj2%1%2%7%Zef4%e3%1%-2%2%2%2%ejmdissatisfied

osu

181123527215141910848826515-29161729(2) 22%u1%2%1%2%1%2%1%2%1%2%2%1%2%2%5%Zef1%1%-1%1%2%1%u

3332461955930354223265259742133-65354065(3) 34%3%3%4%4%3%4%3%4%3%6%Zij2%3%2%6%3%5%3%-3%3%4%3%e

k

352441185822633451416121911452030-60372660(4) 45%Zu2%3%4%4%Zq1%3%3%4%Zm2%4%5%3%2%3%5%5%e2%-3%3%3%3%emq

u

11911518549202311261081508385387535262876103-233125105233(5) 515%Zu10%13%10%13%Zq9%16%Zo9%15%Zm9%19%Zij15%ij10%7%23%Ze25%Ze17%Ze8%-12%11%11%12%ei

jmoqu

8599144401384683101116684024734581158108-18497104184(6) 611%9%10%8%9%13%Zr11%9%11%Zm8%9%10%10%10%7%9%13%Ze9%-10%9%11%10%mr

1132042506725464121196171147544914669141676210-317177164317(7) 715%18%17%14%16%18%16%17%17%16%12%20%l19%Zl15%12%14%17%17%-16%16%17%16%l

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

18631035713939798165331247248786220914671995374-495294236495(8) 824%27%25%28%25%27%21%29%Zp24%28%18%25%l27%l31%Zl6%17%h21%h30%Zf-26%27%25%26%fg

ghhlp

661761548820240731698016146221066611748174-242149102242(9) 98%15%Zv11%18%Zt13%11%9%15%Zp8%18%Zn10%9%14%14%9%6%11%14%Zg-13%14%a11%13%an

ptv

85167193591876597155120131592510068221139179-252135132252(10) 10 - extremely11%14%Zv13%12%12%18%Zr13%13%12%15%14%10%13%15%20%f10%9%14%f-13%12%14%13%frsatisfied

11679149451771810094136587126593821205895-194109103194Dissatisfied (1-4)15%Zu7%10%9%11%Zq5%13%Zo8%13%Zm6%16%Zij11%8%8%19%Ze18%Ze13%Ze8%-10%10%11%10%ej

moqu

3174185791565931413304044372981801102941494855210421-735399373735Neither (5-7)41%36%40%Zs32%38%39%43%Zo35%42%Zm33%41%i45%i38%i32%43%48%Ze47%Ze34%-38%37%39%38%ei

mosu

3366537032867862033346554485411831094142804038182727-989578471989Satisfied (8-10)43%57%Zv49%59%Zt50%56%44%56%Zp44%60%Zn42%44%54%kl60%Zk36%33%40%58%Zf-51%53%a49%51%fg

lghhklnptv

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

2205745542416091852345613124831128335524219181246320795469368795Net Difference28%50%Zv39%49%Zt39%51%Zr31%48%Zp30%54%Zn26%34%46%Zk52%Zk17%15%27%gh51%Zf0%41%43%a39%41%af

llghghklnprtv

6.677.44Z7.057.38Z7.057.51Z6.767.38Z6.787.54Z6.596.907.33Z7.42Z6.426.206.687.44Z-7.137.187.087.13fMeanvtrpnklklfghghlnp

rtv

53728*267251124212-9369Don't know1%***1%**1%1%*1%j1%**3%Zef2%e**-**1%*e

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88981311408138169214811361041572161931232493701102415115667925014328738521725Unweighted Base

53*84*135143014716321172*149114*145256175117652677293118615096825544678858171703Weighted Base

--1201222416121561111218126461522(1) 1 - extremely--1%1%1%1%1%3%2%1%4%Zmru*1%1%1%1%1%1%1%2%1%1%1%2%1%bdissatisfied

114201111221482061412124117972026(2) 21%1%3%1%1%*1%1%1%1%1%2%5%Znrs2%1%2%1%1%2%2%1%2%1%2%Zb2%b

u

2164824936198638182630155301610243356(3) 33%1%4%3%1%3%4%4%4%1%6%3%3%3%3%3%3%1%4%Z4%Z3%2%3%4%3%

134585107167410848182441956282315323366(4) 42%3%3%4%3%6%4%2%4%6%3%4%5%4%3%3%4%5%4%4%4%3%4%4%4%

6132424325253412261926413719493132155322531239767141146287(5) 511%16%18%17%17%15%16%16%17%16%18%16%21%16%18%17%17%17%17%18%17%14%16%18%17%

593020822272482922233122165879715529223859274119133252(6) 610%11%22%Zlm15%15%17%11%11%20%19%16%12%13%14%17%13%17%Zi16%15%12%17%16%13%16%15%e

rux

92018300303739152716307135250971412064430114710892171176346(7) 717%24%13%21%20%23%18%21%18%14%21%28%Zor20%21%18%18%22%Z24%20%21%19%20%19%21%20%

uv

1719302894326511424222354322461081651893931614212093194161355(8) 832%Zlnpsu22%22%20%29%Zln16%24%19%16%20%16%21%18%21%21%21%20%21%21%21%22%20%22%20%21%

psu

37986139155795176792657487984430316540105(9) 95%8%7%6%9%6%7%7%5%8%4%7%3%7%5%7%5%4%7%6%5%7%7%5%6%ah

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Table 42QC2 - Overall, to what extent are you satisfied or dissatisfied with each of the television channels listed below?Please think of all the programmes that you watch on television, or other catch up and on demand services, including programmes you watch on other devices such as desktops, laptops or tablets.Please give a score of 1-10 where 1 means extremely dissatisfied and 10 means extremely satisfied. - ITV/STV/UTVBASE: ALL WHO WATCH ITV/STV/UTV





53*84*135143014716321172*149114*145256175117652677293118615096825544678858171703Weighted Base

9128145522261214151618171185798761515860456911956175(10) 10 - extremely18%Zmtuv14%t6%10%t4%13%t12%t17%mtv10%13%t11%t7%10%10%11%13%Zh8%8%10%9%8%15%Zde13%Za7%10%ahtsatisfied

451514691720618101923241224875951415380523769100170Dissatisfied (1-4)7%5%11%10%6%10%9%9%12%9%13%9%14%t10%9%10%10%8%10%12%Z9%8%8%12%Zb10%b

2042727517689973582577914394608277370515105777354297234431454885Neither (5-7)38%50%53%x52%x52%55%x46%48%55%x49%55%x56%x54%x52%53%48%55%Zi56%52%52%54%50%49%56%Zb52%bix

29374852061579131454644895544319132131361572246195193378256634Satisfied (8-10)55%Zlmnpsuv44%n35%36%41%35%43%lnp43%30%41%31%35%31%38%36%42%Zh34%33%38%36%35%41%43%Za31%37%ah

u

26323237452417125283625663132114324621947419165143156309155464Net Difference48%Zlmnoprsuv39%Zlm24%26%ln35%lnp25%34%Zln34%lnp19%32%lnp17%26%18%27%27%32%Zh24%25%28%24%26%33%Zde35%Za19%27%aeh

npsuvupulnpu

7.35Zlmnpuv7.18Zl6.496.73l6.856.846.94ln7.016.496.906.446.776.426.766.746.87h6.656.746.766.646.687.01Zd7.02Za6.466.75ahMeannpuvel

---131-3-31212310686711027713Don't know---1%1%-2%-2%1%1%*1%*2%Zk1%1%3%Zf**2%Ze*1%1%1%efk

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68310421244481142530065610698858403252167334486874395118725170010508661725Unweighted Base

70499912554471382320679102391379033922870642673*80*393115530**167310028401703Weighted Base

71413919371481331710-1516-2213922(1) 1 - extremely1%1%1%2%1%1%1%1%1%2%1%1%1%2%-2%1%1%-1%1%1%1%dissatisfied

11151972521016179821152-101412515826(2) 22%2%2%2%2%*2%2%2%1%2%1%2%1%3%-3%1%2%2%1%1%2%a

25313521471018392729953013221636-56303556(3) 34%3%3%5%3%3%3%4%3%4%3%2%4%3%2%3%4%3%-3%3%4%3%

20453630531215512937763221251346*65393066(4) 43%5%3%7%Zt4%4%2%5%Zp3%5%2%3%5%5%3%6%3%4%2%4%4%4%4%pt

12616121176252351381491651225851109681720761746281159133287(5) 518%16%17%17%18%Zq11%20%Zo15%18%15%17%22%Zj15%16%23%25%e19%15%21%17%16%16%17%eo

q

911611906219062991531341184345105591313661604248140142252(6) 613%16%15%14%14%19%Zr15%15%15%15%13%20%Zl15%14%18%17%17%14%14%15%14%17%Zb15%r

142204246101284631182281651826239155911118772415342212174346(7) 720%20%20%23%21%20%17%22%Zp18%23%Zn18%17%22%21%14%22%20%21%15%20%21%21%20%np

145210265902866814421120614966441479641168271-355213176355(8) 821%21%21%20%21%21%21%21%23%19%20%19%21%23%6%14%17%h23%Zf-21%Z21%21%21%h

h

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70499912554471382320679102391379033922870642673*80*393115530**167310028401703Weighted Base

416478278619426351532516362724237411046943105(9) 96%6%6%6%6%6%6%6%6%7%7%7%5%6%3%5%6%6%4%6%7%5%6%

8886150241304582921007452187233174391151216310779175(10) 10 - extremely13%Zu9%12%Zs5%9%14%Zr12%9%11%9%15%Zij8%10%8%24%Zef5%10%10%39%10%11%9%10%corsatisfied

kgsu

63106103671442651119828827148048694411111699682170Dissatisfied (1-4)9%11%8%15%Zt10%8%7%12%Zp9%11%8%6%11%11%8%11%11%10%4%10%10%10%10%pt

359526647239725160355530465421163135369218415121957515870511449885Neither (5-7)51%53%52%53%52%50%52%52%51%53%48%59%Zl52%51%56%64%e56%50%51%52%51%53%52%e

27436049314150313226836735727714378254156241912946013622388299634Satisfied (8-10)39%36%39%Zs31%36%41%39%36%39%35%42%34%36%37%33%24%33%40%Zf42%37%39%36%37%gs

g

211254391743591062172472761891176317410818108534911453292216464Net Difference30%25%31%Zs16%26%33%Zr32%Zo24%30%Zm24%34%Zi28%25%25%25%13%22%30%Zf38%27%29%a26%27%fg

jgjmorsu

6.846.696.87Z6.426.697.02Z6.836.706.796.707.00Z6.686.716.666.866.306.566.84Z7.526.746.826.726.75cMeansrifgfrs

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70499912554471382320679102391379033922870642673*80*393115530**167310028401703Weighted Base

7612111267946134311911261013Don't know1%1%1%*1%1%1%1%1%1%2%**1%4%Zef1%*1%3%1%1%1%1%

Page 100

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-98-140813816921481136104157216193108442260290414413546944433697627441506Unweighted Base

-**84*-**143014716321172*149114*145256175105046467583917813305985024157907251514Weighted Base

---201222416121461010216116361420(1) 1 - extremely---1%1%1%1%3%2%1%4%Zmru*1%1%1%1%1%1%1%2%1%1%1%2%1%dissatisfied

-1-20111122148166111011985851621(2) 2-1%-1%1%*1%1%1%1%1%2%5%Znrs2%1%2%1%1%1%1%1%2%1%2%Zb1%b

u

-1-482493619863415222714826158193049(3) 3-1%-3%1%3%4%4%4%1%6%3%3%3%3%3%3%1%4%Z4%3%2%2%4%3%

-3-585107167410846152238753272212312960(4) 4-3%-4%3%6%4%2%4%6%3%4%5%4%3%3%5%4%4%4%4%3%4%4%4%

-13-24325253412261926413716988115141322231108859128129257(5) 5-16%-17%17%15%16%16%17%16%18%16%21%16%19%17%17%18%17%18%18%14%16%18%17%

-9-20822272482922233122144738013729188748063101116217(6) 6-11%-15%15%17%11%11%20%19%16%12%13%14%16%12%16%Zi16%14%12%16%15%13%16%14%i

-20-30030373915271630713523683131188412771379786157163320(7) 7-24%-21%20%23%18%21%18%14%21%28%Zor20%23%18%19%22%23%21%23%19%21%20%22%21%

u

-19-289432651142422235432212951391683527211510984170137307(8) 8-22%-20%29%Zln16%24%19%16%20%16%21%18%20%20%21%20%20%20%19%22%20%22%19%20%

psu

-7-8613915579517671225043687372729593493(9) 9-8%-6%9%6%7%7%5%8%4%7%3%7%5%7%5%3%7%6%5%7%8%Za5%6%a

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Table 44QC2 - Overall, to what extent are you satisfied or dissatisfied with each of the television channels listed below?Please think of all the programmes that you watch on television, or other catch up and on demand services, including programmes you watch on other devices such as desktops, laptops or tablets.Please give a score of 1-10 where 1 means extremely dissatisfied and 10 means extremely satisfied. - ITV (including ITV1 and ITV 2,3,4, ITV Be and the ITV Hub)BASE: ALL WHO LIVE IN ENGLAND AND WALES AND WATCH ITV





-**84*-**143014716321172*149114*145256175105046467583917813305985024157907251514Weighted Base

-12-145522261214151618171045389681514054426210750157(10) 10 - extremely-14%t-10%t4%13%t12%t17%mt10%13%t11%t7%10%10%11%13%Zh8%9%11%9%8%15%Zde14%Za7%10%ahtsatisfied

-5-1469172061810192324109416586121357149316289151Dissatisfied (1-4)-5%-10%6%10%9%9%12%9%13%9%14%t10%9%10%10%7%10%12%Zc10%7%8%12%Zb10%b

-42-7517689973582577914394550244326467102688320266207385408793Neither (5-7)-50%-52%52%55%46%48%55%49%55%56%54%52%52%48%56%Zi58%52%53%53%50%49%56%Zb52%bi

-37-52061579131454644895538816927827957499205177175336221557Satisfied (8-10)-44%n-36%41%35%43%lnp43%30%41%31%35%31%37%36%41%Zh33%32%38%34%35%42%Ze43%Za30%37%ah

u

032037452417125283625663127812821319345364134129144274132407Net Difference0%39%Zlmn0%26%ln35%Zln25%34%Zln34%lnp19%32%lnp17%26%18%27%28%32%Zh23%25%27%22%26%35%Zde35%Za18%27%aeh

psupupulnpu

-7.18Zlnpu-6.73l6.856.846.94ln7.016.496.906.446.776.426.766.746.89h6.646.726.776.616.687.05Zd7.02Za6.466.75aeMeanehln

---131-3-31212310686711027713Don't know---1%1%-2%-2%1%1%*1%*2%Zk1%1%3%Zf1%*2%Ze*1%1%1%efk

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58392310694371237269549957758748278180657388556434710391914879087321506Unweighted Base

6109041102412122528958692879671830019364237562*69*352102924**14908907251514Weighted Base

71312817371381221710-1316-2011920(1) 1 - extremely1%1%1%2%1%1%1%1%1%2%1%1%1%3%Z-2%1%2%-1%1%1%1%dissatisfied

814156202615138621031-911-2111621(2) 21%2%1%1%2%1%1%2%2%1%2%1%2%1%2%-3%e1%-1%1%1%1%

2227331641816332326832910211432-49263049(3) 34%3%3%4%3%3%3%4%3%4%3%1%4%Z3%3%2%4%3%-3%3%4%3%

20413229491213472635563118241242*60372660(4) 43%4%3%7%Zt4%4%2%5%Zp3%5%2%3%5%l5%3%6%3%4%2%4%4%4%4%lpt

1101461857222432117140143113524399621320661576251145112257(5) 518%16%17%17%18%Zq11%20%Zo15%18%16%17%22%15%17%21%29%Ze19%15%24%17%16%15%17%eo

q

75142160571615678139116101324292521012541412215125119217(6) 612%16%15%14%13%19%Zr13%15%15%14%11%22%Zi14%14%16%17%15%14%8%14%14%16%Z14%r

jl

13318622396266531132061501695936143811117752185315193160320(7) 722%21%20%23%22%18%19%22%19%24%Zn20%18%22%22%17%24%21%21%19%21%22%22%21%

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6109041102412122528958692879671830019364237562*69*352102924**14908907251514Weighted Base

11619222978242651201871751325833133824561237-307180147307(8) 819%21%21%19%20%23%20%20%22%18%19%17%21%22%6%8%17%23%Zf-21%Z20%20%20%gh

gh

3459672678153756444925113124242163192623793(9) 96%7%6%6%6%5%6%6%5%7%8%5%5%6%4%6%6%6%4%6%7%5%6%

78781342311542728488694516653014336103101479470157(10) 10 - extremely13%Zu9%12%Zs6%9%14%Zr12%9%11%10%15%Zi9%10%8%23%Zef5%10%10%40%10%11%10%10%cosatisfied

grsu

5695925912724421097080221177415738101*1508571151Dissatisfied (1-4)9%10%8%14%Zt10%8%7%12%Zp9%11%7%6%12%Zk11%8%10%11%10%2%10%10%10%10%pt

319475568225651142309484410383144121333195344919551612781463391793Neither (5-7)52%52%52%55%53%49%53%52%51%53%48%62%Zi52%52%54%70%Ze55%50%50%52%52%54%52%e

jlf

22832943012743612123032830725112860229137211311840411546336254557Satisfied (8-10)37%36%39%Zs31%36%42%39%35%39%35%43%Zk31%36%36%33%19%33%g39%Zg44%37%38%35%37%gs

172234339683099718821923617010649153961568030410396251183407Net Difference28%26%31%Zs17%25%34%Zr32%Zo24%30%Zm24%35%Zi25%24%26%25%g8%23%g29%Zf42%27%28%25%27%gj

jkgmors

6.836.706.87Z6.446.697.02Z6.876.686.796.717.04Z6.646.696.676.926.206.626.82g7.706.746.816.736.75cMeansrijgrs

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6109041102412122528958692879671830019364237562*69*352102924**14908907251514Weighted Base

7612111267946134311911261013Don't know1%1%1%*1%1%1%1%1%1%2%j**1%4%Zef1%*1%4%1%1%1%1%

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--131----------9239636851266632336863131Unweighted Base

-**-**135-**-**-**-**-**-**-**-**-**-**93*42*75*60*7**12766*34**34**70*65*135Weighted Base

--1----------1-11-11-1-11(1) 1 - extremely--1%----------2%-1%1%-1%1%-2%-2%1%dissatisfied

--4----------3122-422-224(2) 2--3%----------4%2%3%3%-3%4%5%-3%4%3%

--6----------3342-6411336(3) 3--4%----------3%7%5%3%-4%6%3%2%4%4%4%

--4----------2222221-3134(4) 4--3%----------2%4%3%3%23%2%1%-10%1%5%3%f

--24----------2131410-241257101424(5) 5--18%----------23%Z7%19%16%-19%19%15%20%15%21%18%

--30----------18121713-3010119171330(6) 6--22%----------19%29%23%21%-23%15%31%25%24%20%22%

--18----------10861221695411718(7) 7--13%----------10%20%8%20%Z27%13%13%16%11%16%10%13%

--30----------24719114271966151530(8) 8--22%----------25%16%25%19%50%21%29%16%17%21%24%22%

--9----------6363-963-459(9) 9--7%----------6%8%9%4%-7%9%10%-6%8%7%

--8----------6326-8314718(10) 10 - extremely--6%----------6%6%3%10%-7%4%4%13%10%2%6%asatisfied

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Table 46QC2 - Overall, to what extent are you satisfied or dissatisfied with each of the television channels listed below?Please think of all the programmes that you watch on television, or other catch up and on demand services, including programmes you watch on other devices such as desktops, laptops or tablets.Please give a score of 1-10 where 1 means extremely dissatisfied and 10 means extremely satisfied. - STV (including STV1, STV2, and STV Player)BASE: ALL WHO LIVE IN SCOTLAND AND WATCH STV





-**-**135-**-**-**-**-**-**-**-**-**-**93*42*75*60*7**12766*34**34**70*65*135Weighted Base

--15----------10610621483561015Dissatisfied (1-4)--11%----------10%13%13%9%23%11%12%8%13%8%15%11%

--72----------48233734270312119383372Neither (5-7)--53%----------52%56%50%57%27%55%47%62%57%55%51%53%

--48----------35132820444271010262248Satisfied (8-10)--35%----------38%30%37%33%50%35%41%30%30%37%34%35%

0032000000000025718142301976201232Net Difference0%0%24%0%0%0%0%0%0%0%0%0%0%27%17%24%24%27%24%29%21%17%29%19%24%

--6.49----------6.466.576.376.646.816.476.536.486.436.766.206.49Mean

-------------------------Don't know-------------------------

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63681003111120666580512725403988288731287686131Unweighted Base

72*63*106*29**113*22**70*65*88*47*26**27**42*40*8**9**29**89*3**13173*87*135Weighted Base

-1111-11-11-1---1--11-1(1) 1 - extremely-2%1%3%1%-1%1%-3%3%-1%---5%--1%2%-1%dissatisfied

31314-31311-12--13-4324(2) 24%1%3%3%4%-5%1%4%2%3%-2%6%--3%4%-3%5%2%3%

33235124421113-123-6346(3) 34%5%2%12%4%3%2%6%4%4%3%5%3%7%-14%6%3%-4%4%5%4%t

-43131132211-2-1-3-4134(4) 4-6%3%5%3%3%1%5%3%3%4%2%-6%-7%-4%-3%1%4%3%

141120422317717747953-714-24111824(5) 519%17%19%15%19%12%24%11%19%16%15%25%22%11%43%-24%16%-18%15%20%18%

151425424618111713104106221016227112030(6) 622%22%24%15%21%28%26%18%19%27%39%14%24%14%30%19%34%17%69%21%15%23%22%b

8101531264141352367-1215-18131018(7) 711%16%14%9%11%26%5%22%Zp15%11%6%12%14%18%-10%6%17%-14%17%11%13%p

19122011282141621956811*4520-30201930(8) 826%19%18%37%25%12%20%25%24%20%17%24%19%29%6%50%17%23%-23%27%21%22%

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72*63*106*29**113*22**70*65*88*47*26**27**42*40*8**9**29**89*3**13173*87*135Weighted Base

639*634563-531--19-9559(9) 99%4%8%2%6%13%6%8%7%6%-17%8%2%--2%10%-7%6%6%7%

448-81724431322-1617678(10) 10 - extremely5%7%8%-7%3%9%3%5%9%10%2%7%6%22%-2%7%31%6%8%8%6%satisfied

6996141691063237-249-158915Dissatisfied (1-4)8%15%8%22%12%6%9%14%11%12%13%7%6%19%-21%14%10%-12%11%10%11%

3735611158143933472516132518631945269354772Neither (5-7)51%55%57%39%51%66%56%51%53%54%60%50%60%44%73%29%65%50%69%53%47%55%53%

2919371142625233216712141524635147303048Satisfied (8-10)40%30%34%39%37%28%35%36%36%34%27%43%34%37%27%50%21%39%31%36%41%35%35%

23102852851814221041012723226131222132Net Difference32%u15%26%16%25%22%26%22%25%22%14%36%28%18%27%29%7%29%31%24%30%25%24%u

6.636.336.626.016.446.746.446.556.516.456.216.766.586.406.556.545.736.737.256.476.656.536.49Mean

-----------------------Don't know-----------------------

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88------------56323652286322630434588Unweighted Base

53*-**-**-**-**-**-**-**-**-**-**-**-**33*21**22*31*1**52*17**18**18**26*28*53*Weighted Base

-------------------------(1) 1 - extremely-------------------------dissatisfied

1------------1-1--1--1-11(2) 21%------------2%-3%--1%--4%-3%1%

2------------2--2-2*-12-2(3) 33%------------6%--6%-4%2%-8%7%-3%

1-------------1-1-111--11(4) 42%-------------6%-4%-2%4%3%--5%2%

6------------3324-6132336(5) 511%------------10%13%11%12%-12%4%19%10%12%10%11%

5------------3215-5113245(6) 610%------------9%12%3%15%-10%8%7%15%7%13%10%

9------------453518153369(7) 717%------------12%24%16%18%52%16%6%28%16%12%22%17%

17------------107710-178649817(8) 832%------------31%33%32%32%-33%46%32%19%35%29%32%

3------------2112121-2213(9) 95%------------6%4%4%6%48%4%7%-9%8%3%5%f

9------------8272-9423549(10) 10 - extremely18%------------24%8%32%Zh7%-18%23%11%19%20%15%18%hsatisfied

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Table 48QC2 - Overall, to what extent are you satisfied or dissatisfied with each of the television channels listed below?Please think of all the programmes that you watch on television, or other catch up and on demand services, including programmes you watch on other devices such as desktops, laptops or tablets.Please give a score of 1-10 where 1 means extremely dissatisfied and 10 means extremely satisfied. - UTV (including UTV, ITV1 and ITV 2,3,4, ITV Be and the ITV Hub)BASE: ALL WHO LIVE IN NORTHERN IRELAND AND WATCH UTV





53*-**-**-**-**-**-**-**-**-**-**-**-**33*21**22*31*1**52*17**18**18**26*28*53*Weighted Base

4------------3113-4112224Dissatisfied (1-4)7%------------8%6%3%10%-7%6%3%12%7%7%7%

20------------1010614120310881220Neither (5-7)38%------------31%49%29%45%52%38%18%54%41%30%45%38%

29------------20915141291389161329Satisfied (8-10)55%------------61%45%68%45%48%55%76%43%47%62%48%55%

2600000000000017814111251276141126Net Difference48%0%0%0%0%0%0%0%0%0%0%0%0%53%39%65%Zh35%48%48%70%40%35%55%41%48%h

7.35------------7.527.107.97Zh6.917.957.347.937.117.057.517.217.35hMean

-------------------------Don't know-------------------------

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3751751377114147474120113621522061385664888Unweighted Base

22*31*47*7**44*10**23*30*29*25*13**7**22**11**3**2**12**36*2**52*39*28*53*Weighted Base

-----------------------(1) 1 - extremely-----------------------dissatisfied

-11-1-1-1-1---1---1-1-1(2) 2-2%2%-2%-3%-2%-5%---24%---37%-2%-1%

11*111*1*1-11*--11-2112(3) 33%4%1%22%2%8%2%5%1%6%-11%3%3%--5%3%-4%3%4%3%t

111-1-1-111-1---1--1111(4) 43%2%3%-3%-6%-2%2%4%-3%---10%--2%3%5%2%

246-6*42512111*-33*6346(5) 57%14%13%-13%5%18%6%17%4%16%15%7%12%16%-22%8%25%11%9%15%11%

14415-23141-321-13-5435(6) 65%13%9%14%12%Z-10%10%4%16%5%-13%17%22%-11%9%-10%11%10%10%

18725418271-62--18-9649(7) 75%25%Zv15%27%11%42%5%26%p6%29%Zn6%-26%23%--4%23%Z-17%16%14%17%np

rv

1071611611071074463-1313-17131117(8) 846%Zu22%35%13%37%Z8%42%24%34%30%29%57%28%26%-67%20%37%-33%32%39%32%u

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22*31*47*7**44*10**23*30*29*25*13**7**22**11**3**2**12**36*2**52*39*28*53*Weighted Base

122121*212-112--12-3313(9) 94%7%5%7%4%13%1%8%5%6%-7%3%15%--7%5%-5%6%4%5%r

6381723682514*112519739(10) 10 - extremely27%11%18%17%16%24%14%20%27%Zm6%35%10%17%4%39%33%19%15%39%17%18%10%18%amsatisfied

1221312122111*1-2113324Dissatisfied (1-4)6%8%5%22%7%8%10%5%6%8%10%11%6%3%24%-16%3%37%6%8%9%7%e

417183164713812411061-515*20141120Neither (5-7)17%53%Zv38%41%36%47%32%42%28%50%27%15%46%52%38%-38%40%25%39%35%38%38%v

1712272254131619108611512621129221529Satisfied (8-10)77%Zu40%57%37%57%45%58%53%66%Zm42%64%74%48%45%39%100%46%57%39%55%57%53%55%mu

161024122411151787594*2420*25191226Net Difference70%Zu32%52%Z15%50%36%47%48%60%Zm34%54%63%42%42%15%100%31%54%2%49%49%44%48%mu

7.92Zu6.957.446.767.307.627.047.597.627.057.567.267.377.136.468.656.837.545.837.417.417.067.35uMean

-----------------------Don't know-----------------------

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7873130137613516020573129951552202041193464634102315114987404864318438141657Unweighted Base

47*62*133138714215220265*143*107*145250181113449469093818614356335364608547741628Weighted Base

*1-12--1*1136-94771127424913(1) 1 - extremely1%1%-1%--1%1%*1%2%2%Zu-1%1%1%1%1%1%1%1%*1%1%1%dissatisfied

--112311--*215945931193231013(2) 2--1%1%2%1%*--*1%*2%Zu1%1%1%1%1%1%1%***1%1%b

-12331210134*5826920165302088162036(3) 3-1%1%2%1%1%5%Znu1%2%3%*2%4%n2%2%3%2%3%2%3%1%2%2%3%2%

24549635145104104416283275032227382261(4) 45%7%m4%3%4%2%3%2%3%5%7%mu1%6%m4%3%4%3%4%3%5%Zc4%2%4%3%4%c

9735274344044143021263529229971531733029616410259169157326(5) 520%12%27%lmw20%m24%m26%lmu22%21%21%20%18%14%16%20%20%22%18%16%21%26%Zcd19%c13%20%20%20%chm

w

6161721823283216171427392119167106151272311068665134123258(6) 613%26%Zlp13%16%16%19%16%24%lp12%13%19%16%12%17%14%15%16%14%16%17%16%14%16%16%16%

uv

11103129230243811363023594122112313620846298117124103164180344(7) 724%15%23%21%21%16%19%17%25%28%ns16%24%23%20%25%Zk20%22%24%21%19%23%22%19%23%21%ek

1019222772624411232152462422299912720032294109109110168160328(8) 821%31%Zno17%20%18%16%20%18%22%14%17%25%23%20%20%18%21%17%21%17%20%24%Ze20%21%20%e

suv

41109351012676122598424406813953729436940108(9) 99%2%7%7%4%7%6%9%5%6%8%10%5%7%5%6%7%7%7%6%5%9%Zd8%Za5%7%a

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Table 50QC2 - Overall, to what extent are you satisfied or dissatisfied with each of the television channels listed below?Please think of all the programmes that you watch on television, or other catch up and on demand services, including programmes you watch on other devices such as desktops, laptops or tablets.Please give a score of 1-10 where 1 means extremely dissatisfied and 10 means extremely satisfied. - Channel 4 (including Channel 4 and E4, More4, 4 Seven, Film 4, 4Music, and All4)BASE: ALL WHO WATCH CHANNEL 4





47*62*133138714215220265*143*107*145250181113449469093818614356335364608547741628Weighted Base

32897720134781311137239525913981837557437111(10) 10 - extremely7%3%6%7%5%13%Zmpt6%7%5%8%9%5%7%6%8%8%6%7%7%3%7%e12%Zde9%Za5%7%aesatisfied

uw

36810610618381015152390346063161036736206262123Dissatisfied (1-4)6%9%6%8%7%4%9%4%5%10%10%6%13%Zmps8%7%9%7%9%7%11%Zcd7%4%7%8%8%c

u

27338378587931144183667613392641287395532102825388313227468460928Neither (5-7)57%53%63%57%62%61%56%62%58%61%53%53%51%57%58%57%57%55%57%61%Zc58%c49%55%59%57%c

17224146738536522463050986438516222032758487164175208311236547Satisfied (8-10)37%36%31%34%27%35%32%34%32%28%34%39%t35%34%33%32%35%31%34%26%33%e45%Zde36%Za31%34%ae

1417323602847482038203583422951281602644238497139188249175424Net Difference31%27%24%26%20%31%24%30%27%18%24%33%Zlo23%26%26%23%28%Zi23%27%15%26%e41%Zde29%Za23%26%ae

rtu

6.876.646.636.696.476.816.566.756.736.606.676.866.646.666.746.596.756.716.696.266.72e7.22Zd6.80Za6.556.68aeMeane

-11297-6-7243219121615102013126151631Don't know-1%1%2%5%Zms-3%-5%s1%3%1%1%2%2%2%2%5%Zf1%2%2%1%2%2%2%f

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61410431185472135929858210758098482832007184547683374112323163410108361657Unweighted Base

63599311924371312317600102983279629520669143579*89*366109328**16019638131628Weighted Base

85121131103953-191-21011210913(1) 1 - extremely1%1%1%*1%*2%Zo*1%1%1%-*2%Zj2%-1%1%5%1%1%1%1%cjodissatisfied

868513158113-185-139-138513(2) 21%1%1%1%1%*1%1%1%*-*1%1%-1%1%1%-1%1%1%1%m

251129725111521231211712655224-36141736(3) 34%Zu1%2%2%2%3%2%2%3%2%4%4%2%1%6%Zf6%f*2%f-2%1%2%2%bfu

2338412052920413328752623111247-61303561(4) 44%4%3%5%4%3%3%4%4%4%2%3%4%5%1%1%3%4%-4%3%4%4%

16815825076276501461802041226244147731121662277319180160326(5) 526%Zu16%21%17%21%16%24%Zo18%25%Zm15%21%22%21%17%14%24%18%21%26%20%19%20%20%mo

u

110148184742114790167121137412511675412671752256157122258(6) 617%15%15%17%16%15%15%16%15%17%14%12%17%17%5%13%18%h16%h6%16%16%15%16%h

11722725193281631322121761686350138922118802257337211191344(7) 718%23%Z21%21%21%20%22%21%21%21%21%24%20%21%27%20%22%21%26%21%22%24%Z21%

952332289925177932341291985544139901920742144324213152328(8) 815%23%Zv19%23%19%24%16%23%Zp16%25%Zn19%21%20%21%24%23%20%20%15%20%22%Za19%20%np

v

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63599311924371312317600102983279629520669143579*89*366109328**16019638131628Weighted Base

347480288919347553551514493137257411076850108(9) 95%7%7%6%7%6%6%7%6%7%5%7%7%7%3%8%7%7%4%7%7%6%7%

337882287536387256553074925122257151065953111(10) 10 - extremely5%8%Z7%7%6%11%Zr6%7%7%7%10%Zk4%7%6%16%Zef3%7%7%18%7%6%7%7%crsatisfied

g

6459903310321507375482114464377199111226266123Dissatisfied (1-4)10%Zu6%8%7%8%6%8%7%9%m6%7%7%7%10%9%8%5%8%5%8%6%8%8%fmu

394533685243768160368559501427166119402239375021362716911548473928Neither (5-7)62%Zu54%57%56%59%Zq51%61%Zo54%60%Zm54%56%58%58%55%46%57%58%57%59%57%57%58%57%mo

qu

1613853911564151321653812383089965237145343012335910537339255547Satisfied (8-10)25%39%Zv33%36%32%42%Zr28%37%Zp29%39%Zn34%32%34%33%43%34%34%33%36%34%35%a31%34%np

rv

97326300123312111115309163260785119110328231052689415277189424Net Difference15%33%Zv25%28%24%35%Zr19%30%Zp20%33%Zn27%25%28%24%35%26%29%25%31%26%29%Za23%26%an

prv

6.296.93Z6.666.766.617.00Z6.466.81Z6.486.89Z6.746.656.726.617.086.556.796.636.876.686.756.656.68nMeanvrpnprv

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63599311924371312317600102983279629520669143579*89*366109328**16019638131628Weighted Base

1615255264161518139867221116-31141931Don't know2%2%2%1%2%1%3%1%2%2%3%j4%j1%2%2%2%3%1%-2%1%2%2%j

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7773130136313615920471129931532162021182461634100915314827404794248358081643Unweighted Base

46*61*133137614315120164*143*105*143246180112549169192518914206335284548477691616Weighted Base

21158441027-941740211646953162224273562(1) 1 - extremely4%o1%1%4%3%3%5%3%5%-6%mov2%10%Zmos4%4%2%5%Zi5%4%3%4%5%e3%5%4%eidissatisfied

tuvw

32548649211614544142335355242114263258(2) 27%op3%4%4%4%3%5%p3%*1%4%p6%p3%4%3%3%4%2%4%4%4%3%3%4%4%

562713129393951852323251677263325364884(3) 311%Zmtv9%mtv1%5%m2%8%mtv4%5%6%3%6%2%10%Zmrt5%6%5%6%3%5%4%6%5%4%6%5%m

uv

7661048819516186121396285173141095335366261124(4) 414%Zmnsv10%5%8%6%5%10%7%11%n17%Zlm4%5%7%8%6%7%8%7%8%8%7%8%7%8%8%

nstuv

10154341335476421472447775133015219728567413209151121242240482(5) 523%25%32%30%24%31%32%33%33%23%33%31%28%29%31%28%31%35%29%33%Zc29%27%29%31%30%

510231863119281020141830171596510711719204848258112112224(6) 611%16%17%14%21%Zlm13%14%16%14%14%13%12%9%14%13%15%13%10%14%13%16%13%13%15%14%

u

3620190231925101217174818152681081112519485657012792219(7) 76%10%15%14%16%13%13%16%8%17%12%19%Zlp10%13%14%16%12%13%14%13%12%15%15%12%14%h

ux

68201241516153139112715112456889171406653388671157(8) 813%13%15%9%10%11%8%5%9%8%8%11%8%10%9%10%10%9%10%10%10%8%10%9%10%u

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Table 52QC2 - Overall, to what extent are you satisfied or dissatisfied with each of the television channels listed below?Please think of all the programmes that you watch on television, or other catch up and on demand services, including programmes you watch on other devices such as desktops, laptops or tablets.Please give a score of 1-10 where 1 means extremely dissatisfied and 10 means extremely satisfied. - Channel 5 (including Channel 5 and 5Star, 5USA, Spike and Demand 5)BASE: ALL WHO WATCH CHANNEL 5





46*61*133137614315120164*143*105*143246180112549169192518914206335284548477691616Weighted Base

335313344222943012172533923118261642(9) 97%Znpru5%4%2%2%2%2%6%1%2%1%4%2%3%2%2%3%2%3%4%2%2%3%2%3%

22773614447941212552949351470153039543084(10) 10 - extremely4%4%5%5%r4%10%Znru2%6%5%8%r3%5%7%r5%6%7%Zh4%7%5%2%6%e9%Ze6%a4%5%aehrsatisfied

171414282212847123322303553232951222043129311911098151176327Dissatisfied (1-4)36%Zmnqstuv23%v11%20%mv15%18%24%mv19%23%v21%21%v14%29%Zms21%19%18%22%Z17%21%19%21%22%18%23%Zb20%bmv

tuv

19318678989851174179568215486640285412513111811378298249481444925Neither (5-7)40%52%65%lx57%lx62%lx56%x58%x65%lx55%54%57%x63%lx48%57%58%60%56%59%57%60%56%55%57%58%57%lx

11133122724342310212017483119785134149342491049484167116283Satisfied (8-10)24%nr22%r23%nr17%r17%22%nr11%16%15%19%12%20%r17%18%17%19%16%18%18%16%18%19%20%Za15%18%aru

-6-117-5426-24-2-12-2-1313-22-34-1012-563-45-15-16-1416-60-44Net Difference-12%-1%13%mno-4%2%qw4%oqw-12%-3%-8%-2%-9%5%opq-12%-3%-2%2%-6%1%-3%-2%-3%-3%2%-8%-3%

pqstwxwx

5.375.756.11Zl5.62lr5.86ln5.88ln5.295.725.436.03ln5.285.93ln5.255.665.665.88Zh5.485.755.655.635.635.735.86Za5.445.66ahMeannpruxrrrrulnr

-21789514-10715810552623581366322722483381Don't know-3%1%6%Zv7%v3%7%qvx-7%qv7%10%Zmqs3%5%5%5%3%6%Zi7%5%5%5%5%6%4%5%iv

uvx

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61510281175468134929457910648038402672017194546281372112718162510018311643Unweighted Base

63698011824341302313597101982679028020769343564*86*367109722**15949558081616Weighted Base

214150115291943283412112217561734359343162(1) 1 - extremely3%4%4%3%4%3%3%4%3%4%4%5%3%4%7%7%5%3%13%4%4%4%4%cedissatisfied

184041174513154425331332914441139356342458(2) 23%4%3%4%3%4%2%4%3%4%5%1%4%3%6%5%3%4%12%3%4%3%4%c

354854296716246045391783622651557*83454584(3) 36%5%5%7%5%5%4%6%5%5%6%4%5%5%9%6%4%5%2%5%5%6%5%

4381834098254380537021165135373282-1247067124(4) 47%8%7%9%8%8%7%8%6%9%7%8%7%8%4%8%9%7%-8%7%8%8%

19528635113139586198284244237747121112514291133268473290242482(5) 531%29%30%30%30%28%33%o28%30%30%27%34%30%29%22%34%31%30%37%30%30%30%30%o

8414116460183428813611211330271066158421692222138112224(6) 613%14%14%14%14%13%15%13%14%14%11%13%15%14%7%9%11%15%Z8%14%14%14%14%

891301635616951791411071123625946494491571218139107219(7) 714%13%14%13%13%16%13%14%13%14%13%12%14%15%14%5%13%14%g5%14%15%13%14%g

6988115421322554103985926206446793111011569683157(8) 811%9%10%10%10%8%9%10%12%Zm7%9%10%9%11%11%10%8%10%6%10%10%10%10%m

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63698011824341302313597101982679028020769343564*86*367109722**15949558081616Weighted Base

202234836612302319561417-3830-42261742(9) 93%2%3%2%3%2%2%3%3%2%2%3%2%4%-4%2%3%-3%3%2%3%

354966186321394548362783317832449480453484(10) 10 - extremely5%5%6%4%5%7%7%4%6%5%10%Zij4%5%4%13%Ze3%6%5%18%5%5%4%5%csatisfied

k

11721022998263641012261511766337139881723752126321183167327Dissatisfied (1-4)18%21%19%23%20%20%17%22%Zp18%22%22%18%20%20%27%26%21%19%26%20%19%21%20%p

368557678247746179365560463462140124410250284220465111914567461925Neither (5-7)58%57%57%57%57%57%61%Zo55%56%59%50%60%59%l58%43%48%56%59%Zh50%57%59%57%57%hl

o

12415921568230521051781691145834111801615631905278168134283Satisfied (8-10)19%16%18%16%18%17%18%17%20%Zm14%21%16%16%18%24%17%17%17%24%17%18%17%18%m

6-50-14-30-32-124-4817-62-4-4-28-8-2-8-12-22-1-43-15-33-44Net Difference1%-5%-1%-7%-2%-4%1%-5%2%-8%-2%-2%-4%-2%-3%-9%-3%-2%-3%-3%-2%-4%-3%

5.775.585.705.545.645.725.775.595.79Z5.525.755.605.615.695.675.205.645.705.345.665.705.605.66mMeanm

2754602163182654433818123317472545-81374681Don't know4%5%5%5%5%6%4%5%5%5%7%6%5%4%6%9%7%4%-5%4%6%b5%be

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403975593556694386149448610048626128646189654259260228347400747Unweighted Base

23*34*75*61657*65*94*31*71*53*41*105*99*467282311438113*633223288238352397749Weighted Base

---6--4----114233-6231436(1) 1 - extremely---1%--4%Zu----1%1%1%1%1%1%-1%1%1%1%1%1%1%dissatisfied

1-26-1--311-*443636144179(2) 23%-3%1%-2%--4%2%2%-*1%2%1%1%2%1%1%1%2%*2%1%b

11192-311--215756391835712(3) 35%s2%2%1%3%-3%3%1%--1%1%1%3%2%1%2%1%*3%e1%1%2%2%e

-221911612*-541761013320154391323(4) 4-5%3%3%1%1%6%2%2%1%-5%4%4%2%3%3%2%3%7%Zcd1%1%3%3%3%

22982647511842316623441561779343626504696(5) 510%7%12%13%10%6%7%15%15%16%9%22%Zrsu16%13%12%13%13%15%12%15%13%11%14%12%13%

151164579596415552283348970212930404180(6) 65%14%14%10%8%10%9%17%l12%11%10%14%5%11%10%10%11%8%11%10%10%13%11%10%11%

36181108718412911152581565384181183449546077137(7) 715%16%23%18%15%11%19%13%16%17%28%s14%26%su17%20%17%19%16%19%15%17%23%17%19%18%

6818148161422820169251711664771023214755675879100180(8) 826%23%24%24%29%22%23%26%27%31%23%24%17%25%23%25%23%28%23%24%23%24%23%25%24%

4677510121054651112593438551281255117415193(9) 919%17%10%12%18%19%11%15%6%11%12%11%12%13%12%12%12%10%13%11%18%Zc7%12%13%12%c

43786519153955915613941591585303336534799(10) 10 - extremely18%8%9%14%10%29%Zmo16%10%13%10%13%8%15%13%14%13%13%13%13%13%12%15%15%12%13%satisfied

pqtuvw

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Table 54QC2 - Overall, to what extent are you satisfied or dissatisfied with each of the television channels listed below?Please think of all the programmes that you watch on television, or other catch up and on demand services, including programmes you watch on other devices such as desktops, laptops or tablets.Please give a score of 1-10 where 1 means extremely dissatisfied and 10 means extremely satisfied. - Sky (including Sky One, Sky Atlantic, Sky Living, Sky Cinema and Sky Sports, and Now TV)BASE: ALL WHO WATCH SKY





23*34*75*61657*65*94*31*71*53*41*105*99*467282311438113*633223288238352397749Weighted Base

22540221215118630202129842191911193049Dissatisfied (1-4)8%7%7%6%4%3%13%Zu5%7%3%2%7%7%6%7%7%7%7%7%9%6%5%5%8%7%

713372561918331431231952461951181261874426789114110149164313Neither (5-7)30%38%49%s42%s33%27%35%44%44%44%47%s50%s47%s42%42%41%43%39%42%40%40%46%42%41%42%s

14163230932464716332720454423513715621658313109152111174198372Satisfied (8-10)62%47%43%50%56%70%Zlm50%51%46%51%48%43%44%50%49%50%49%51%49%49%53%47%49%50%50%

npruvw

1314272693043351428261937372051171351875027190133100154168322Net Difference54%40%36%44%52%66%Zlm37%46%39%49%46%35%38%44%42%44%43%44%43%40%46%42%44%42%43%

pruvw

7.587.317.047.28m7.538.11Zl7.157.237.047.297.486.867.247.277.267.267.267.237.277.177.317.307.317.237.26Meanmopqruv

-31114-2-211-2688641053510414Don't know-8%Zmsu1%2%6%Zmu-2%-2%2%2%-2%1%3%2%1%3%2%2%1%2%3%1%2%

---1--------11--1-11---11MISSING---*--------1%*--*-**---**

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237510555192595152309438368379177111293165454718746817730316611747Unweighted Base

252497562187591157312437384365182112*29116247*48*19445921**728301603749Weighted Base

25516-25422-5-1-33-6446(1) 1 - extremely1%1%1%1%1%-1%1%1%1%1%-2%-2%-1%1%-1%1%1%1%dissatisfied

45637245543222122418659(2) 22%1%1%2%1%1%1%1%1%1%2%1%1%1%2%3%1%1%5%1%2%1%1%

48748466664233--48-1231012(3) 32%2%1%2%1%2%2%1%2%2%2%2%1%2%--2%2%-2%1%2%2%

1211166158716176331333-713122121523(4) 45%2%3%3%2%5%2%4%4%m2%1%3%5%2%5%-4%3%4%3%4%3%3%m

3957742381154056514525142730782359393397096(5) 515%12%13%12%14%10%13%13%13%12%14%12%9%19%Zj15%16%12%13%15%13%13%12%13%j

2853611965154140513021143783102047378326880(6) 611%11%11%10%11%10%13%9%13%m8%12%12%13%i5%7%20%Z10%10%13%11%11%11%11%im

439498391003753836374382156228104871113554113137(7) 717%19%17%21%17%23%17%19%16%20%21%19%19%13%16%21%25%Ze16%5%19%18%19%18%e

57123129511463468112918839237542151041113717370147180(8) 822%25%23%27%25%21%22%26%24%24%21%21%26%26%31%21%21%25%33%24%23%24%24%

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252497562187591157312437384365182112*29116247*48*19445921**728301603749Weighted Base

2667732075173756494421163224351570291408093(9) 910%13%13%11%13%11%12%13%13%12%11%15%11%15%7%9%8%15%Zf10%12%13%13%12%f

3267841576244851415924164020643060396378399(10) 10 - extremely13%13%15%Zs8%13%15%16%12%11%16%Z13%14%14%12%13%9%15%13%16%13%12%14%13%ssatisfied

21283515361318313218117239521627248243549Dissatisfied (1-4)8%6%6%8%6%8%6%7%8%5%6%7%8%5%10%3%8%6%8%7%8%6%7%

10920423381246671341791641498449121601828901777306124251313Neither (5-7)43%41%41%43%42%43%43%41%43%41%46%43%41%37%38%57%Ze47%39%34%42%41%42%42%e

115257285862977515321918119183561478624198624212359146310372Satisfied (8-10)46%52%51%46%50%47%49%50%47%52%46%50%50%53%51%39%44%53%Z58%49%49%51%50%

94228251712616113518714917372481247719177021511312123275322Net Difference37%46%Zv45%38%44%39%43%43%39%47%Zn40%43%43%48%41%36%36%47%Zf50%43%41%46%Zb43%fn

7.087.357.327.087.257.317.307.247.107.44Z7.197.317.277.317.066.977.167.367.217.267.187.35Z7.26nMeann

779511367764118--212-146814Don't know3%1%2%2%2%2%2%2%2%2%2%1%*5%Zj--1%3%-2%2%1%2%aj

-1-11--1-11---1----11-1MISSING-*-**--*-**---1%e----**-*

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351863531544972264525638711040724019645166581103218326323324647Unweighted Base

22**15**63*54554*48*75*22**48*29**63*103*101*39624821243275*56980*236327314330644Weighted Base

---3------1-23-1212111-33(1) 1 - extremely---1%------1%-2%Zu1%-1%*2%*2%**-1%*dissatisfied

-1-1------1---111-1--1111(2) 2-6%-*------1%---1%**-*--****

---101-3-21-3-1946-101723710(3) 3---2%2%-4%-4%4%-3%-*4%Zk2%1%-2%1%3%c1%1%2%1%ck

-1-8-12-*-113732836424649(4) 4-7%-2%-3%2%-1%-1%1%3%2%1%1%2%5%f1%5%Zcd1%1%2%1%1%f

216324143234652318172333861915172440(5) 57%9%9%6%8%1%6%12%5%12%6%5%5%6%7%8%5%4%7%8%8%5%5%7%6%

1-744101523238112824203244762521223052(6) 65%-11%8%18%Znsu2%6%8%6%5%5%8%10%7%10%10%7%6%8%8%11%6%7%9%8%

25168675111561122177139407012981942485951110(7) 711%33%26%16%14%11%15%6%11%21%17%21%17%18%16%19%16%16%17%24%c18%15%19%15%17%

531215116122251751627311066544128231491966878587172(8) 823%24%19%28%30%25%29%22%35%18%25%26%31%27%26%21%30%Zi30%26%24%28%26%27%26%27%i

5-1287612195851012126341287612921136584658105(9) 925%-19%16%12%24%25%lmu21%17%18%15%12%11%16%17%13%18%16%16%14%15%18%15%18%16%

6210123101610710718252192485387161241238907665140(10) 10 - extremely29%10%16%23%18%33%rv14%31%21%22%28%24%21%23%19%25%20%21%22%15%16%28%Zde24%20%22%dsatisfied

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Table 56QC2 - Overall, to what extent are you satisfied or dissatisfied with each of the television channels listed below?Please think of all the programmes that you watch on television, or other catch up and on demand services, including programmes you watch on other devices such as desktops, laptops or tablets.Please give a score of 1-10 where 1 means extremely dissatisfied and 10 means extremely satisfied. - NetflixBASE: ALL WHO WATCH NETFLIX





22**15**63*54554*48*75*22**48*29**63*103*101*39624821243275*56980*236327314330644Weighted Base

-2-22114-212451013816519510891524Dissatisfied (1-4)-13%-4%2%3%6%-5%4%4%4%5%3%5%4%4%6%3%7%c4%2%3%4%4%

5629162217206111118363312280771252018231868498104202Neither (5-7)23%42%46%Znp30%s39%s14%27%26%22%38%28%35%s32%s31%32%37%29%26%32%39%c37%c26%31%32%31%chs

rsu

175343613240501635174363642621541262915136642140235207210417Satisfied (8-10)77%34%54%66%59%83%Zlm67%74%73%58%68%61%63%66%62%59%67%Z68%64%52%59%72%Zde66%64%65%e

tuv

173343403139461633164159592521411182754634736130227198195393Net Difference77%21%54%62%58%80%Zlm61%74%68%54%65%57%58%64%57%56%64%Z61%61%45%55%69%Zde63%59%61%de

rtuv

8.396.837.747.927.688.61Zl7.818.247.977.768.057.877.748.017.737.837.937.897.907.487.638.20Zd8.017.797.90deMeanmrtuve

-2-----------2-2--22---22Don't know-11%-----------*-1%--*2%Zcd---**

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123524488159445202219428233414220101228981115017031651596355370647Unweighted Base

135*509490154434210217427250394222101*22497*115*51*16331557*587353361644Weighted Base

123-3-21122--111-1-31-3(1) 1 - extremely1%*1%-1%-1%**1%1%--1%1%2%-*-1%*-*dissatisfied

-11111-1111-1---11-1-11(2) 2-**1%**-****-*---**-*-**

55546445726-211--8183510(3) 34%1%1%3%1%2%2%1%3%m1%3%-1%1%1%--3%f2%1%1%1%1%mu

368281453641323-2427369(4) 42%1%2%1%2%*2%1%1%2%2%1%1%2%2%-1%1%4%1%1%2%1%

83229112614152616241410411741119337252340(5) 56%6%6%7%6%7%7%6%7%6%7%j10%j2%12%Zj6%8%7%6%5%6%7%6%6%j

10424012411117342427146247951622547302452(6) 67%8%8%8%9%5%8%8%10%7%6%6%11%8%8%10%10%7%9%8%8%7%8%

2288812964463080525832183922176335313975562110(7) 716%17%17%19%15%22%Zr14%19%21%15%14%18%17%22%15%12%20%17%23%16%16%17%17%mr

29143124481096341130531195425712231134582816410497172(8) 821%28%25%31%25%30%19%31%Zp21%30%Zn24%25%32%22%27%26%28%26%13%28%Zd30%27%27%dn

p

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135*509490154434210217427250394222101*22497*115*51*16331557*587353361644Weighted Base

2085851979254757386734203713171323517975260105(9) 914%17%17%13%18%12%22%Zo13%15%17%16%20%16%14%15%27%14%16%13%17%15%17%16%o

3510511426954655855486612143162983271181237880140(10) 10 - extremely26%21%23%17%22%22%25%20%22%22%27%Z21%19%16%25%16%20%22%31%21%22%22%22%satisfied

91417718511131211121645131532071324Dissatisfied (1-4)7%3%3%4%4%3%5%3%5%3%6%1%3%4%4%2%2%5%6%3%2%4%4%bu

4116115052131716214093109603567403315609421181110109202Neither (5-7)30%32%31%34%30%34%29%33%37%Zm28%27%34%30%42%Zl29%30%37%30%37%31%31%30%31%m

84333323942831341442731452721496615151783410120433384235238417Satisfied (8-10)62%65%66%61%65%63%66%64%58%69%Zn67%i65%67%i52%67%68%62%65%57%65%66%66%65%in

7531830687265128133260133260137651454673349818929364228225393Net Difference55%63%62%57%61%61%61%61%53%66%Zn62%i65%i65%i48%63%66%60%60%51%62%65%63%61%in

7.837.927.967.697.907.907.987.867.757.997.967.987.98i7.507.977.917.877.887.937.897.967.957.90iMean

2--22--2-2---2---2-22-2Don't know1%u--1%t*--*-*---2%Z---*-**-*

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8113323221292711249234246176108662182326147118119134150284Unweighted Base

5**8**30*23520**26**26**8**23**10**23**55*43*171108*68*21025**25433*126*120134145279Weighted Base

---2-1------11111-2-11112(1) 1 - extremely---1%-3%------2%1%1%1%*-1%-1%1%1%1%1%dissatisfied

-1-3--1-1---122-413-31314(2) 2-13%-1%--4%-6%---2%1%2%-2%4%1%-3%1%2%1%2%

---5-------42232414113425(3) 3---2%-------7%4%1%3%2%2%3%2%2%1%3%3%1%2%

1118--11*1321111481104354812(4) 423%8%5%4%--3%8%2%11%14%3%1%6%j1%6%4%5%4%11%Zd2%4%3%5%4%j

*-6203441-2124179719423413991726(5) 59%-20%Zmu8%14%16%14%10%-20%3%4%8%10%9%10%9%15%9%12%11%8%7%12%9%

1-418224131--41396162204127101322(6) 611%-12%m8%13%8%14%17%15%13%--9%8%9%9%8%10%8%12%9%6%7%9%8%

*3661566361416144129155576462935353570(7) 79%32%19%26%26%22%24%35%27%10%17%29%32%24%27%23%26%27%25%17%23%29%26%24%25%

125625661531112134426145656593624373370(8) 813%20%17%26%24%24%24%10%20%31%49%22%30%26%24%21%26%20%26%29%29%20%28%23%25%

2-628*3314-116-2015132233341318152136(9) 934%-19%l12%l3%13%11%7%18%-5%28%Zlu-12%14%19%11%12%13%14%10%15%11%14%13%l

-2222332131235161162112611313151227(10) 10 - extremely-26%8%9%15%11%6%14%13%15%7%5%11%9%10%9%10%4%10%4%10%11%11%8%10%satisfied

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Table 58QC2 - Overall, to what extent are you satisfied or dissatisfied with each of the television channels listed below?Please think of all the programmes that you watch on television, or other catch up and on demand services, including programmes you watch on other devices such as desktops, laptops or tablets.Please give a score of 1-10 where 1 means extremely dissatisfied and 10 means extremely satisfied. - Amazon Video (including Prime)BASE: ALL WHO WATCH AMAZON VIDEO (INCLUDING PRIME)





5**8**30*23520**26**26**8**23**10**23**55*43*171108*68*21025**25433*126*120134145279Weighted Base

12119-121213541676173204810121123Dissatisfied (1-4)23%21%5%8%-3%7%8%7%11%14%9%9%9%6%9%8%13%8%14%7%8%9%8%8%

13159911121451045182171482891131061355515366119Neither (5-7)29%32%51%42%54%45%52%62%42%43%21%33%49%42%44%42%43%51%42%40%43%43%40%45%43%

24131138121121241430188052349991241561566766132Satisfied (8-10)48%47%44%48%41%48%42%30%51%46%61%55%42%47%48%49%47%36%49%46%49%46%50%45%48%

121294812921031125146446278261041153465554110Net Difference24%25%40%40%41%44%35%22%43%35%47%46%33%37%42%40%39%23%41%32%42%38%41%38%39%

6.837.107.137.247.347.246.967.037.466.907.337.526.987.167.307.257.216.657.276.887.217.327.287.167.22Mean

---411----11-31-4-4-13224Don't know---2%5%4%----5%2%-2%1%-2%-2%-1%3%2%2%2%

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392451949020678822028819683431154349296713923261168180284Unweighted Base

42**23719088*19782*75*20390*18982*46*10843*47*30**68*13423**256163177279Weighted Base

-22-1111-211---11--21-2(1) 1 - extremely-1%1%-*1%1%*-1%1%2%---3%1%--1%1%-1%dissatisfied

134-22132222--211-13234(2) 23%1%2%-1%3%1%2%2%1%2%5%j--4%e3%2%-5%1%1%2%2%

-55-412414212-2-1214225(3) 3-2%3%-2%2%2%2%1%2%2%3%2%-4%-2%2%4%2%1%1%2%

210667538484-7*21361116612(4) 44%4%3%7%3%6%4%4%4%4%5%-6%1%4%4%4%4%4%4%4%3%4%

62116101797191116739745314125201126(5) 514%9%9%11%9%11%9%10%12%8%9%7%8%17%8%17%5%11%6%10%12%a6%9%a

3201661935188145111531613121151122(6) 66%8%8%7%10%4%6%9%9%7%7%1%11%12%6%3%9%9%6%8%9%6%8%

11595020531722492347171426121272031664424570(7) 727%25%26%23%27%21%29%24%25%25%21%31%25%29%26%22%30%23%28%25%26%26%25%

9615020502019512247271126614101629565395470(8) 821%26%26%23%25%24%25%25%25%25%33%25%24%14%29%35%24%22%22%25%24%30%Zb25%

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42**23719088*19782*75*20390*18982*46*10843*47*30**68*13423**256163177279Weighted Base

432211523127286299412115-922134222036(9) 99%13%11%17%12%15%9%14%7%16%11%8%11%25%Z10%-13%17%6%13%13%12%13%n

5221891988198196614132615324122027(10) 10 - extremely13%9%10%10%10%9%11%9%9%10%8%13%13%3%7%6%9%12%15%9%7%12%10%satisfied

3201761310716716959*5378320121223Dissatisfied (1-4)7%8%9%7%7%12%9%8%8%8%11%10%8%1%12%10%10%6%12%8%7%7%8%

20998237893033864277301846251913305891107767119Neither (5-7)47%42%43%42%45%37%44%42%47%41%36%40%43%57%l39%42%44%43%40%43%48%a38%43%

1811489449340349937964221511822123267101237395132Satisfied (8-10)44%48%47%50%47%49%45%48%41%51%52%46%48%42%46%41%46%50%43%48%45%53%Zb48%

1594723880302783308033164217169255971036183110Net Difference37%40%38%43%40%37%36%41%33%42%41%36%39%41%35%31%37%44%30%40%38%47%Zb39%

7.207.227.157.377.277.097.167.247.057.297.127.157.317.237.026.697.207.407.127.237.127.45Z7.22Meanb

132222134-121-12-113134Don't know2%1%1%2%1%3%2%2%5%Zm-2%5%1%-3%7%-1%6%1%1%2%2%

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Sky (includingChannel 4Sky One, SkyChannel 5(includingAtlantic, Sky(includingChannel 4 andUTV (includingITV (includingLiving, SkyChannel 5 andE4, More4, 4UTV, ITV1 andITV1 and ITVBBC (including

Amazon VideoCinema and Sky5Star, 5USA,Seven, Film 4,ITV 2,3,4, ITVSTV (including2,3,4, ITV BeBBC TV(includingSports, and NowSpike and4Music, andBe and the ITVSTV1, STV2, andand the ITVchannels, and

Prime)NetflixTV)Demand 5)All4)Hub)STV Player)Hub)ITV/STV/UTVBBC i-Player)

2846477471643165788131150617251953Unweighted Base

2796447491616162853135151417031926Weighted Base

2366213-1202241(1) 1 - extremely1%*1%4%1%-1%1%1%2%dissatisfied

419581314212629(2) 22%*1%4%1%1%3%1%2%1%

51012843626495665(3) 32%1%2%5%2%3%4%3%3%3%

129231246114606660(4) 44%1%3%8%4%2%3%4%4%3%

264096482326624257287233(5) 59%6%13%30%20%11%18%17%17%12%

225280224258530217252184(6) 68%8%11%14%16%10%22%14%15%10%

70110137219344918320346317(7) 725%17%18%14%21%17%13%21%20%16%

701721801573281730307355495(8) 825%27%24%10%20%32%22%20%21%26%

3610593421083993105242(9) 913%16%12%3%7%5%7%6%6%13%

27140998411198157175252(10) 10 - extremely10%22%13%5%7%18%6%10%10%13%satisfied

232449327123415151170194Dissatisfied (1-4)8%4%7%20%8%7%11%10%10%10%

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Table 60QC2 - Overall, to what extent are you satisfied or dissatisfied with each of the television channels Llisted below?Please think of all the programmes that you watch on television, or other catch up and on demand services, including programmes you watch on other devices such as desktops, laptops or tablets.Please give a score of 1-10 where 1 means extremely dissatisfied and 10 means extremely satisfied.BASE: ALL ADULTS AGED 16+ IN THE UK

Sky (includingChannel 4Sky One, SkyChannel 5(includingAtlantic, Sky(includingChannel 4 andUTV (includingITV (includingLiving, SkyChannel 5 andE4, More4, 4UTV, ITV1 andITV1 and ITVBBC (including

Amazon VideoCinema and Sky5Star, 5USA,Seven, Film 4,ITV 2,3,4, ITVSTV (including2,3,4, ITV BeBBC TV(includingSports, and NowSpike and4Music, andBe and the ITVSTV1, STV2, andand the ITVchannels, and

Prime)NetflixTV)Demand 5)All4)Hub)STV Player)Hub)ITV/STV/UTVBBC i-Player)

2796447491616162853135151417031926Weighted Base

1192023139259282072793885735Neither (5-7)43%31%42%57%57%38%53%52%52%38%

1324173722835472948557634989Satisfied (8-10)48%65%50%18%34%55%35%37%37%51%

110393322-444242632407464795Net Difference39%61%43%-3%26%48%24%27%27%41%

7.227.907.265.666.687.356.496.756.757.13Mean

42148131--13139Don't know2%*2%5%2%--1%1%*

--1-------MISSING--*-------

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Table 60QC2 - Overall, to what extent are you satisfied or dissatisfied with each of the television channels Llisted below?Please think of all the programmes that you watch on television, or other catch up and on demand services, including programmes you watch on other devices such as desktops, laptops or tablets.Please give a score of 1-10 where 1 means extremely dissatisfied and 10 means extremely satisfied.BASE: ALL ADULTS AGED 16+ IN THE UK




921031501608157179231921491181772502551383570773118019617488695745109899641953Unweighted Base

55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

--2263255142411414181022611116151328(1) 1 - not at all--1%2%2%1%2%6%Zlmn1%3%1%1%1%1%2%2%1%1%2%1%2%1%2%1%1%hkimportant

psuwx

-12133-2113--311510611568261116(2) 2-2%m1%1%2%m-1%2%m1%2%m--1%1%1%1%1%*1%1%1%*1%1%1%

--12332214333217711133191446141024(3) 3--1%1%2%1%1%1%3%2%2%1%1%1%1%1%1%1%1%2%1%1%1%1%1%

21621221-15137238201013012514131731(4) 43%r2%4%Znru1%1%1%*-*4%ru1%1%3%ru2%1%2%h1%*2%2%1%3%d1%2%2%hu

8271221511225141111171681588752301084643507069139(5) 514%Zmsuvw2%4%7%9%6%10%w6%8%8%6%6%7%6%9%Zk10%Zh5%12%Zf6%6%7%9%7%7%7%fhk

4471036121841715611159127645420985634296851118(6) 68%5%4%6%3%7%8%5%10%mnt11%mnt3%4%7%7%Z4%8%h5%8%6%7%5%5%7%5%6%h

610251611213336132215281814062981042817375685994108202(7) 712%12%16%Zls10%7%7%15%Zlst8%8%16%lstu9%10%8%11%10%12%10%11%10%10%11%11%9%12%10%

tuu

10183334041334519362339535129011216323842358169119114203198401(8) 817%20%22%21%25%19%20%24%22%17%24%19%22%22%18%19%22%17%21%23%19%21%20%21%21%

7223326224313712202019643423786129195242981309995163160323(9) 913%25%Zln21%n16%15%18%16%15%12%15%12%22%Zln15%18%Z14%15%18%10%18%Zg17%16%17%16%17%17%g

pupu

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Table 61QC3A - When thinking about BBC television, how important, if at all, do you think it is that BBC television does each of the following?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Shows a mix of different types of programmes (e.g. entertainment, children's, current affairs, arts, drama, sport etc)

BASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS





55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

182937551576962265226671048740722824239290543226240169347288635(10) 10 - extremely33%o33%o24%34%orv34%o40%orv27%33%32%20%41%Zor36%ov37%orv31%37%Zk29%36%Zi37%32%30%38%Zce31%35%31%33%eikimportant

uvov

231282105968156101365346039790422928485199Not important (1-4)3%3%8%5%6%3%4%8%5%11%Zmnr4%3%5%5%6%7%Zh4%3%5%6%5%5%5%5%5%h

su

18163938633357415444831564931214724921178379177145138232227459Neither (5-7)33%Zlmnstw19%25%24%20%20%33%Zlm20%27%36%Zlm19%19%21%24%24%29%Zh20%32%Zf23%24%23%25%23%24%24%fh

nqstuwnqstuw

35691031153122132144571097012622117393442653482515711995244573787136461359Important (8-10)63%78%orx66%o71%or74%o77%orx63%72%o66%o52%77%orx77%Zop74%or71%70%63%77%Zi64%72%Zg70%72%69%71%70%71%ior

ruvx

3366911070112126135511015412021116086939247478615011094824293506655961260Net Difference60%o75%opr59%o66%o68%o73%Zop60%o64%o62%o40%73%Zor74%Zop68%o66%64%56%73%Zi61%66%Z65%68%64%67%64%65%io

vxruvxuvxruvx

7.978.47or7.91o8.11o8.06o8.41or7.87o7.907.97o7.298.39or8.41Zo8.21o8.118.107.778.37Zi8.038.128.048.238.058.158.058.10ioMeanvvvruv

--17----4111-538135431459Don't know--1%*----2%Zlru1%1%*-*1%1%h*1%*1%1%**1%*fh

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750120314315221609344740121310019524262387964901061114571277-195311539801953Unweighted Base

77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

21726228*244235183256778-28161028(1) 1 - not at all3%Zu1%2%*2%Zq*3%Zo*2%Zm1%4%Zij1%*1%5%Ze6%Zef2%1%-1%1%1%1%ejmimportant

oqsu

13414315111514265511546-168816(2) 22%Zu*1%1%1%*1%o*1%Zm*1%i2%i1%*1%4%Zef1%*-1%1%1%1%emo

u

1113195204159177626103-516-24121224(3) 31%1%1%1%1%1%2%o1%2%1%1%1%1%2%3%-1%1%-1%1%1%1%mo

181325526419112110122115111415-31161331(4) 42%1%2%1%2%1%3%Zo1%2%1%3%1%1%1%1%1%3%Ze1%-2%1%1%2%ou

786111722121188256104355225431917173272-1397460139(5) 510%Zu5%8%Zs4%8%5%11%Zo5%10%Zm4%12%Zij10%ij6%4%15%Zef15%Ze7%6%-7%7%6%7%eij

fmosu

62569425105135366853337115120363872-1185556118(6) 68%Zu5%7%5%7%4%7%6%8%Zm4%8%i4%7%4%3%5%8%Z6%-6%5%6%6%bmq

u

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

102101161411653793109122813927874911937144-20213388202(7) 713%Zu9%11%8%11%10%12%9%12%9%9%11%11%10%10%8%8%12%-10%12%Za9%10%mu

167235294107326761632381952068749152109192389268-401222203401(8) 822%20%20%22%21%21%21%21%19%23%Z20%20%20%23%17%20%20%22%-21%20%21%21%

1022222497426262138185159164595113082121785209-323174173323(9) 913%19%Zv17%15%17%17%18%16%15%18%14%21%l17%18%11%15%19%17%-17%16%18%17%v

195439432203490144161474280355117702811673726141430-635376325635(10) 10 - extremely25%38%Zv30%42%Zt31%40%Zr21%41%Zp27%39%Zn27%29%37%Zk35%l33%23%31%35%g-33%34%34%33%glimportant

lnprtv

623783168910702976234213242111143045-99524399Not important (1-4)8%Zu3%6%s3%6%q3%9%Zo3%7%Zm3%9%Zij5%3%4%9%e12%Ze7%e4%-5%5%5%5%ejm

oqsu

241218372873916922823131014912962181883133107288-459262204459Neither (5-7)31%Zu19%26%Zs18%25%Zq19%30%Zo20%30%Zm17%29%Zi25%24%19%28%29%24%23%-24%24%21%24%ai

jmoqsu

46389697538510782824628976347252631705643586967315907-13597717011359Important (8-10)60%78%Zv68%79%Zt69%78%Zr60%77%Zp62%81%Zn60%69%l73%Zl76%Zl61%58%70%g73%Zg-71%71%74%Z71%gh

hlnprtv

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

4018598913699892713928685587022211575403385853285862012607206581260Net Difference52%74%Zv62%76%Zt63%75%Zr51%75%Zp54%78%Zn51%64%l70%Zl72%Zk52%46%63%g69%Zf0%65%66%69%Z65%gh

lghlnprtv

7.598.45Z7.978.50Z8.018.51Z7.518.50Z7.708.56Z7.507.98l8.34Z8.34Z7.587.218.01g8.27Z-8.108.168.23Z8.10gMeanvtrpnklklfghhlnpr

tv

728171728151-221-5-9559Don't know1%u*1%***1%*1%*1%Zj1%-*2%f1%f-*-**1%*mou

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921031501608157179231921491181772502551383570773118019617488695745109899641953Unweighted Base

55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

--223-255441211411187223997131125(1) 1 - not at all--1%1%-1%2%6%Zlmn2%3%1%1%*1%2%2%Zh1%1%1%1%1%1%1%1%1%himportant

stuvwx

-1311-421---22886103127636916(2) 2-2%2%1%-2%Zu1%2%---1%1%1%1%1%1%1%1%1%1%1%1%1%1%

-1-17-11129-211531263158559918(3) 3-1%-1%-1%1%1%1%7%Zlmn-1%1%1%*1%1%1%1%1%1%1%1%1%1%h

prstuvx

1-122-331152-6169159222978141024(4) 42%mt-1%1%-2%m1%2%m1%4%Zmtu1%-3%m1%1%2%1%1%1%1%1%2%1%1%1%h

8181071781981668101575497945201034734436758124(5) 514%Zlmnosuvw1%5%7%w10%mw5%8%w10%mw10%mw5%5%4%6%6%8%9%Zh4%8%6%6%5%8%7%6%6%hw

-2975861436142911612449371274372326553186(6) 6-2%6%nx5%n5%4%6%nx4%4%10%Zmnu1%3%5%5%4%6%h3%5%4%5%4%5%6%Za3%4%ahn

wx

2591271012267101812229107368063131305945407865143(7) 74%6%6%8%l6%7%11%Zl9%6%14%Zlu7%8%4%8%6%9%Zh6%5%8%8%7%7%8%7%7%hl

914422632929381128223238362181091441834628012610893165163327(8) 816%16%27%Zlm16%18%17%17%14%17%17%19%13%15%17%18%17%17%19%17%17%17%17%16%18%17%u

qrsu

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Table 63QC3A - When thinking about BBC television, how important, if at all, do you think it is that BBC television does each of the following?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Shows high quality programmes






55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

112041287362734523231969512619915520536321147103111180179360(9) 921%q23%nq27%Znp18%nq22%nq16%q15%6%14%17%q11%24%Znp22%nq20%16%18%19%15%19%20%16%20%18%19%19%nqu

qrsuqru

23453768966798537703188132102536259284511105688294293207406389795(10) 10 - extremely42%ov51%orv24%42%ov40%ov46%ov38%ov47%ov43%ov23%53%Zor46%ov43%ov41%42%33%47%Zi43%41%39%46%Zce38%41%42%41%iovimportant

tuv

12673-111187183511523051321073342623434083Not important (1-4)2%t2%4%t5%mt-6%mnt5%t10%Zmnt4%t13%Zlmn2%2%4%t4%5%6%Zh3%4%4%4%4%4%4%4%4%ht

uwprtuvwx

1072730935275819323922423624311020814545307143101109200153353Neither (5-7)19%8%17%19%w21%w15%26%Zlm23%w20%w29%Zlm14%15%15%18%18%24%Zh14%19%18%19%16%20%20%16%18%hw

nsuwnsuw

447912012391311351575312176138239189101546758389818612895675044117517311482Important (8-10)79%o89%Zop78%o76%oqr79%oq78%o69%o67%74%o57%84%Zop83%Zop80%oqr77%77%69%83%Zi76%77%76%79%75%75%79%77%ioq

qrsuvqruqrur

43771141166131124146451145813523417896343653386617612165334783887086911399Net Difference77%oq87%Zlo74%oq72%oqr79%oqr72%oq64%o57%70%o43%82%Zop81%Zop76%oqr73%72%63%80%Zi72%73%71%75%71%71%74%73%ioq

pqrsuvuqrsuqrsuru

8.48o8.99Zo8.18o8.41oq8.55oq8.46o8.12o7.928.33o7.458.85Zo8.80Zo8.54oq8.458.358.038.72Zi8.388.438.378.568.338.378.478.42ioMeanpqrsturpqruvpqruvrqrv

--17----4111-538135431459Don't know--1%*----2%Zlru1%1%*-*1%1%h*1%*1%1%**1%*fh

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750120314315221609344740121310019524262387964901061114571277-195311539801953Unweighted Base

77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

178223232187214173147656-25161225(1) 1 - not at all2%Zu1%2%1%1%1%2%Zo1%2%Zm*4%Zij1%*1%7%Zef5%Zef1%1%-1%1%1%1%ejmimportant

ou

11512415110615141821158-168716(2) 21%*1%1%1%*1%*1%Zm*1%1%1%*1%1%1%1%-1%1%1%1%mou

117153171144144112222177-189718(3) 31%1%1%1%1%*2%Zo*1%m*3%Zij1%**2%1%2%1%-1%1%1%1%ejm

o

14111952221510195121473-814-2491124(4) 42%1%1%1%1%1%2%1%2%m1%3%Zj1%1%2%3%-2%1%-1%1%1%1%jmo

78471061810322745110024432535219213263-1246954124(5) 510%Zu4%7%Zs4%7%6%10%Zo4%10%Zm3%10%Zij10%Zi5%5%8%18%Zef7%5%-6%6%6%6%ejm

jhosu

493767187784541622422124012442256-86404586(6) 66%Zu3%5%4%5%q2%6%Zo4%6%Zm3%5%5%5%i3%4%3%5%4%-4%4%5%4%imo

qu

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

7766114291123181629251312356333731103-1438671143(7) 710%Zu6%8%6%7%8%11%Zo5%9%Zm6%7%9%7%7%3%6%7%8%-7%8%7%7%mou

1391882329527255137190183144643414979121271231-327183171327(8) 818%16%16%20%17%15%18%16%18%16%15%14%19%Z17%11%11%16%19%Z-17%17%18%17%

13222828377280801352251791806751137105152184239-360191164360(9) 917%20%20%16%18%22%18%19%17%20%15%20%18%22%Zl14%19%19%19%-19%18%17%19%

241553560235636159232562335460163933362015439187512-795472405795(10) 10 - extremely31%48%Zv39%48%Zt41%44%30%49%Zp33%51%Zn37%38%44%l43%48%34%41%41%-41%43%Z43%41%npimportant

tv

513268157765726691444816151492535-83433783Not important (1-4)7%Zu3%5%3%5%Zq2%7%Zo2%7%Zm2%10%Zij3%2%3%12%Zef8%e6%e3%-4%4%4%4%ejm

koqu

204149288652926120015425499966013067163185221-353195170353Neither (5-7)26%Zu13%20%Zs13%19%17%26%Zo13%25%Zm11%22%i24%Zi17%14%14%27%Ze19%18%-18%18%18%18%im

jhosu

512970107440811882945049786987842931786223858173342983-14828467401482Important (8-10)66%84%Zv75%83%Zt76%81%66%84%Zp68%87%Zn67%72%81%Zk82%Zk72%64%76%g79%Zg-77%78%78%77%gl

llnptv

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

460939100639311112884489516297702491706063706764317948013998037031399Net Difference60%81%Zv70%80%Zt71%79%Zr58%82%Zp61%86%Zn57%69%l79%Zk79%Zk60%56%70%g76%Zf0%73%74%74%73%gh

llghlnprtv

7.908.77Z8.328.72Z8.368.70Z7.868.79Z7.958.95Z7.878.29l8.63Z8.66Z8.047.698.34g8.55Z-8.428.488.478.42gMeanvtrpnklklghlnprt

v

728171728151-221-5-9559Don't know1%u*1%***1%*1%*1%Zj1%-*2%f1%f-*-**1%*mou

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921031501608157179231921491181772502551383570773118019617488695745109899641953Unweighted Base

55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

*2459368551088634313332857222518313465(1) 1 - not at all1%2%2%4%2%3%3%7%3%8%Zt5%3%3%3%5%Zk4%3%3%3%3%4%3%3%4%3%kimportant

1423736512553730152024737121616252044(2) 22%4%1%2%2%3%2%2%1%4%3%1%3%2%2%2%2%3%2%2%2%3%2%2%2%

21544557126311441112230547181717302353(3) 34%1%3%3%3%3%3%2%2%4%2%4%2%3%2%3%3%2%3%2%3%3%3%2%3%

155534633566612412329341054221725382663(4) 41%5%3%3%2%4%1%4%3%4%4%2%5%r3%4%3%3%4%3%3%3%5%4%3%3%

1342124326254210231823383817910213314741239989390152129280(5) 524%Zmuw5%13%w15%w16%w14%w19%w13%14%w13%14%w13%w16%w14%17%16%14%17%14%13%15%16%15%14%15%w

341515314151721313133331128487996301456249658789176(6) 66%5%10%q9%q9%9%7%2%8%10%8%12%q13%Zqu10%8%9%9%12%9%8%8%12%Zde9%10%9%q

w

9162223128223913301422372619781120158392351098980138139278(7) 717%18%14%14%17%13%17%17%18%10%13%13%11%15%13%14%15%16%14%15%14%15%14%15%14%

717363373332451939263265442771201612354035416613199220176396(8) 813%19%23%21%20%19%20%24%24%19%20%23%19%21%20%19%22%16%21%22%21%18%22%19%21%

61826189262223911171540251687111112828211998159105134239(9) 910%20%Zln17%p12%15%p13%10%12%7%13%9%14%11%13%12%13%12%11%13%13%13%11%10%14%Zb12%bu

pru

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Table 65QC3A - When thinking about BBC television, how important, if at all, do you think it is that BBC television does each of the following?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Shows programmes made specifically for UK audiences






55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

1318172752432371428183546402161061321913428613511374167155322(10) 10 - extremely23%v20%11%17%14%19%16%18%17%14%21%v16%17%16%17%15%18%14%17%18%c18%14%17%17%17%cimportant

511161931523241115262228301467910512130195747477124102225Not important (1-4)8%13%11%12%9%13%10%14%9%20%Zmpr13%10%13%11%13%12%11%12%12%10%12%14%e12%11%12%

tu

2524586266863982566455910895503230332401110620268230235376357734Neither (5-7)46%w27%37%38%w41%w36%43%w32%40%33%36%37%41%w38%38%39%37%45%37%36%36%43%Zde38%38%38%fw

255279801838710542796282151110661297404553102851400325232492465957Important (8-10)46%59%51%49%50%51%46%54%48%46%50%53%47%50%49%48%51%42%51%Zg54%Zc51%c43%49%50%50%cg

214163608686482316436601238051521729943372656326251155369364732Net Difference38%46%o41%o37%o41%o37%36%39%39%26%37%43%o34%39%36%35%40%Zi29%39%Zg44%Zc40%c28%37%39%38%cgo

7.137.51lo7.087.027.157.046.957.057.156.577.037.176.937.106.936.957.136.807.087.24Zc7.08c6.747.007.107.05cMean

-118----5111-7382374515510Don't know-1%1%*----3%Zlmr1%1%*-1%1%1%h*1%*1%1%*1%1%1%fh

u

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750120314315221609344740121310019524262387964901061114571277-195311539801953Unweighted Base

77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

3530551054113827402531714131261731-65303765(1) 1 - not at all4%3%4%2%3%3%5%Zo2%4%3%7%Zij3%2%3%10%Zef5%4%2%-3%3%4%3%ejoimportant

ku

16283411341014302717184157531223-44252244(2) 22%2%2%2%2%3%2%3%3%2%4%Zij2%2%2%5%3%3%2%-2%2%2%2%

2329421044925273023166238532025-53332653(3) 33%3%3%2%3%2%3%2%3%3%4%2%3%2%4%2%4%Ze2%-3%3%3%3%e

263747175672934402319141911481734-63372363(4) 43%3%3%3%4%2%4%3%4%3%4%6%j3%2%4%7%e4%3%-3%3%2%3%a

1231572305123348126155172108833910354193272158-280150122280(5) 516%14%16%Zs10%15%13%16%13%17%Zm12%19%Zi16%13%12%17%28%Ze16%13%-15%14%13%15%em

jfs

7310214035147297410196803832693614748106-1769098176(6) 69%9%10%7%9%8%10%9%9%9%9%13%i9%8%13%6%11%9%-9%8%10%9%

1031751968222157105173126151502712476131248204-278167134278(7) 713%15%14%17%14%16%14%15%12%17%Zn11%11%16%l16%12%11%11%16%Zf-14%15%14%14%fn

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

148248265131316801392571981986258164112920104263-396222217396(8) 819%22%18%27%Zt20%22%18%22%Z19%22%14%23%l21%l24%l8%17%23%h21%h-21%20%23%Z21%hl

t

8915018059194459514412911044339070111343170-239141116239(9) 911%13%13%12%12%12%12%12%13%12%10%13%12%15%10%11%10%14%Zf-12%13%12%12%f

1291932418125864115208161161712614778171171223-322190153322(10) 10 - extremely17%17%17%17%16%18%15%18%16%18%16%11%19%Zk17%15%9%16%18%g-17%17%16%17%gkimportant

10112517848188371071181368984317040261966114-225124107225Not important (1-4)13%11%12%10%12%10%14%Zo10%13%m10%19%Zi12%9%9%23%Ze17%e15%Ze9%-12%11%11%12%ei

jkjmo

299434566168600133305429395339171982961664651167468-734406354734Neither (5-7)39%38%39%34%38%37%40%37%38%38%39%40%39%35%41%45%37%38%-38%37%37%38%

3665916862727681903486094884691781164012613843218657-957553486957Important (8-10)47%51%48%56%Zt49%52%45%53%Zp48%52%Z41%47%52%l56%Zl34%37%48%h53%Zg-50%51%51%50%gh

hlpt

265467508224580152241491352380948633022112241525430732429379732Net Difference34%40%Zv35%46%Zt37%42%31%42%Zp34%42%Zn21%35%l43%Zk47%Zk10%21%34%gh44%Zf0%38%39%40%38%fg

llghhlnptv

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

6.917.14Z6.967.31Z7.027.186.817.20Z6.897.23Z6.456.857.27Z7.34Z6.126.316.82h7.28Z-7.057.137.077.05fMeantpnklklfghghlnp

t

8291827382511221-7-106610Don't know1%u*1%**1%1%*1%*1%j1%**2%f1%f-1%-1%1%1%1%mu

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921031501608157179231921491181772502551383570773118019617488695745109899641953Unweighted Base

55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

--5336355253412018251323615177162238(1) 1 - not at all--4%l2%l4%l2%2%6%Zlmu1%3%l2%1%*2%3%3%Zh1%1%2%2%3%1%2%2%2%hkimportant

wx

--422-192-1-641610161022410151131326(2) 2--3%n1%-*4%Znps2%-1%-2%2%1%2%2%1%1%1%1%c2%Zc*1%1%1%ch

tu

12533146145452301019212372579202040(3) 31%2%3%2%*2%3%2%2%4%2%2%1%2%2%2%2%1%2%3%Zd1%2%2%2%2%d

124592912266461148183828758321618343266(4) 42%2%2%4%1%5%6%t3%4%4%2%2%5%4%3%4%h3%3%3%4%3%3%3%3%3%h

105251911322317232022322216170131100351951036265129102231(5) 519%ltw5%16%tw12%8%13%14%w8%14%w15%w13%w11%9%12%11%15%Zh9%14%12%14%d10%12%13%11%12%hw

491516121202392120921171474291982316584545210782189(6) 67%10%10%10%13%n11%10%12%13%n15%n6%7%7%11%Zj7%11%9%9%10%11%8%9%11%9%10%j

6212721031153711191917372317885123140312321068771128135263(7) 710%23%Zlm17%s13%18%ls9%16%ls14%12%14%11%13%10%14%14%15%13%13%14%14%14%13%13%15%14%

npsux

14232733937354217311737744927412815524743356150128123200203402(8) 824%o26%o18%21%22%21%18%22%19%13%23%26%o21%21%21%18%23%Zi18%21%20%20%23%20%22%21%i

10132320424241972019144236170819715330221908576129121250(9) 919%nqr15%15%13%r14%14%8%8%12%14%8%15%15%r13%13%11%14%12%13%12%13%14%13%13%13%r

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Table 67QC3A - When thinking about BBC television, how important, if at all, do you think it is that BBC television does each of the following?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Takes a chance on programmes that are based on new and innovative ideas






55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

10131836532394317342251586926514114326365342128159120215192407(10) 10 - extremely18%15%11%22%Zv19%23%v19%22%v21%v16%31%Zmo20%v29%Zmo20%23%17%24%Zi26%20%17%25%Ze22%e22%21%21%efiimportant

rtuvwxrtuvwv

241814791632101216112118114579972121568255348387171Not important (1-4)3%4%12%x9%5%10%14%Zlm13%x7%12%x7%7%8%9%9%12%Zh7%5%9%11%Zc9%6%8%9%9%ch

ntuwx

20346756364579127635949906248619734633889593293203188364320684Neither (5-7)36%39%l43%lmn35%l39%l33%40%ln35%39%l44%ln30%32%26%37%32%41%Zh31%36%35%39%Zd32%35%36%34%35%hl

34496890892991044185581021731547093503966631389183683723195445161059Important (8-10)61%orv56%44%56%orv56%57%orv46%52%52%43%62%orv60%orv66%Zop54%57%47%62%Zi56%55%49%59%e59%e54%56%55%eio

qruvrv

32454976183827231734191152136595293297591125762286317285460428888Net Difference58%Zoqruv52%orv32%47%orv50%orv48%orv32%40%44%rv31%55%Zoq53%Zoq58%Zop45%48%35%55%Zi51%46%38%50%Ze52%Ze46%46%46%eio

ruvrvqruvrv

7.62orv7.65or6.847.42or7.53rv7.43v6.967.147.376.937.73Zo7.53or7.86Zo7.367.467.007.70Zi7.657.367.127.54e7.59Ze7.407.397.39eiMeanvvrvvpqruvorv

-*111----413217694674547613Don't know-*1%1%----2%Zru1%2%1%*1%1%1%*2%Zf*1%1%1%1%1%1%f

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750120314315221609344740121310019524262387964901061114571277-195311539801953Unweighted Base

77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

31736235328103352068575916-38251538(1) 1 - not at all4%Zu1%3%Zs*2%1%4%Zo1%3%Zm1%4%Zij2%1%1%6%Zef5%e2%1%-2%2%2%2%ejmimportant

osu

197161024313141887313413617-2681926(2) 23%Zu1%1%2%2%1%2%1%2%1%2%1%2%1%1%2%1%1%-1%1%2%b1%bu

2218311035619222317123121322927-40231940(3) 33%2%2%2%2%2%2%2%2%2%3%1%2%3%2%2%2%2%-2%2%2%2%u

382850165973234481811132518231644-66312466(4) 45%Zu2%3%3%4%2%4%3%5%Zm2%2%5%3%4%2%3%4%4%-3%3%3%3%amu

10512619239197351061261518164348746182253138-231135107231(5) 514%11%13%Zs8%13%10%14%11%15%Zm9%15%i14%11%10%16%19%Ze12%11%-12%12%11%12%ms

979214742166238710212069472676407743131-18910495189(6) 613%Zu8%10%9%11%Zq6%11%9%12%Zm8%11%11%10%9%6%6%9%11%-10%10%10%10%mq

u

1141491917221251111152133131502810875111156186-263156143263(7) 715%13%13%15%14%14%14%13%13%15%11%11%14%16%9%10%12%15%-14%14%15%14%

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

125277271131313891202821862177548167110171998266-402233198402(8) 816%24%Zv19%27%Zt20%25%16%24%Zp18%24%Zn17%19%22%23%l15%17%22%21%-21%21%21%21%ln

ptv

84167193571995110914213012154389662131956163-250138125250(9) 911%14%Zv13%12%13%14%14%12%13%13%12%15%12%13%11%17%12%13%-13%13%13%13%v

127280298108314931322741772309145175963021104251-407231200407(10) 10 - extremely16%24%Zv21%22%20%26%Zr17%24%Zp17%26%Zn21%18%23%20%27%19%23%20%-21%21%21%21%npimportant

rv

11160133381521992791224850255739131340104-1718777171Not important (1-4)14%Zu5%9%8%10%Zq5%12%Zo7%12%Zm5%11%j10%7%8%11%12%9%8%-9%8%8%9%moq

u

316367530154575109304380403280161892721613640151456-684395345684Neither (5-7)41%Zu32%37%s31%37%Zq30%40%Zo33%39%Zm31%37%36%35%34%32%35%33%37%-35%36%36%35%mo

qsu

3367237632968262333616984925672201314392676060258679-10596025231059Important (8-10)43%63%Zv53%61%Zt53%64%Zr47%60%Zp48%63%Zn50%53%57%l57%54%52%57%55%-55%55%55%55%ln

prtv

22566363025867421427061937051817010638122847462175750888515446888Net Difference29%58%Zv44%53%Zt43%59%Zr35%53%Zp36%58%Zn39%43%50%Zl49%l42%40%48%46%0%46%47%47%46%ln

prtv

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

6.847.76Z7.327.61Z7.297.83Z7.047.62Z7.037.81Z7.117.267.52Z7.51l7.247.077.457.41-7.397.427.437.39lMeanvtrpnlnprtv

11212111110310383*23126-136813Don't know1%Zu*1%*1%*1%Zo*1%*2%Zj1%j**3%Ze1%1%*-1%1%1%1%jou

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921031501608157179231921491181772502551383570773118019617488695745109899641953Unweighted Base

55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

--226334523141171115132271396161328(1) 1 - not at all--1%2%2%2%2%6%Zlmn1%3%1%2%*1%2%2%1%1%2%2%1%1%2%1%1%important

uwx

-1325138242-24171217122279146151429(2) 2-2%2%2%1%2%3%Zmnu2%2%1%-1%2%1%2%2%1%1%2%1%2%1%2%1%2%

1-115-241132-214379116143-61016(3) 31%-1%1%-1%2%m1%*2%m1%-1%1%*1%1%*1%2%Zcd*-1%1%1%

12740156110443630193317248201019183149(4) 42%2%4%m2%1%3%3%1%6%Zmtu3%2%1%2%2%3%4%Zh2%1%3%Z3%2%4%d2%3%3%bh

729122151222688112021100418458221195952307467141(5) 513%pw3%6%8%9%7%10%8%5%6%7%7%9%8%7%10%Zh5%9%7%8%8%6%7%7%7%h

45711713152241126571495386567231075934407459133(6) 66%6%4%7%mn8%m9%mn10%mn5%7%19%Zlmn3%3%6%7%6%8%6%9%6%8%5%7%7%6%7%fmn

pqrstuvwx

71118169172027102314143014153521011042118390625398107205(7) 712%12%12%10%l10%12%12%l12%14%l10%9%11%6%12%9%12%10%9%11%12%10%10%10%12%11%l

8165032433324216252337674828111716723140354161119118204194398(8) 814%18%33%Zlo20%20%19%19%20%15%17%23%23%20%21%19%20%21%16%21%22%19%22%20%21%21%

prstuwx

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Table 69QC3A - When thinking about BBC television, how important, if at all, do you think it is that BBC television does each of the following?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Shows programmes which appeal to a wide range of different audiences across the UKfor example people of different ages, regions, backgrounds and ethnicitiesBASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS





55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

101823255271733112321226241207991201863427011210094155150306(9) 918%20%s15%16%s16%10%14%13%14%15%13%22%Zsu17%16%16%14%17%14%16%15%16%17%16%16%16%s

19323352557636024542766908439421423137894514204227177330278609(10) 10 - extremely34%ov37%ov21%32%ov34%ov36%ov26%31%33%ov20%40%Zor31%v36%orv30%35%k27%35%Zi39%Zf31%27%36%Ze33%33%30%32%efiimportant

uvkov

2312106514228171289127846725161175636315568123Not important (1-4)3%4%8%m7%m3%8%m9%mt10%mt10%mt9%m5%3%5%6%7%9%Zh5%3%7%Zg8%6%6%6%7%6%ghm

17193540844467020424730575034813125022967409208148123246233478Neither (5-7)31%mn21%22%25%n27%27%31%Zlm26%25%35%Zlm18%20%21%26%Zj21%29%Zh21%27%24%28%Z23%23%25%25%25%hj

nunuvw

36661061104116112135511027112521917388243051779516911384774463896906221313Important (8-10)66%75%or69%o68%or70%o65%59%65%62%53%76%Zop76%Zop73%opr67%71%61%74%Zi69%68%64%70%e71%e69%67%68%eio

rsuqrsur

3562949981119811343855911721016080438544574416310214214103586355541189Net Difference63%o71%opq61%o61%opr67%opr57%50%55%52%44%71%Zop73%Zop68%Zop61%63%52%69%Zi66%61%56%65%e66%Ze64%60%62%eio

rsqrsuqrsuvqrsupr

8.10o8.42Zo7.787.98or8.13or7.907.567.667.897.408.35Zo8.30Zo8.17or7.968.067.678.24Zi8.227.957.798.10e8.13e8.047.937.99eiMeanqrvqruvqruvor

--111----4412-93102396416612Don't know--1%1%----2%Zlru3%Zlru1%1%-1%1%1%h*1%1%1%1%*1%1%1%h

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750120314315221609344740121310019524262387964901061114571277-195311539801953Unweighted Base

77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

2182532722272441635556710-28131328(1) 1 - not at all3%Zu1%2%1%2%*3%Zo1%2%Zm*4%Zij1%1%1%5%Ze5%Ze2%1%-1%1%1%1%ejmimportant

ou

1712245254219227112124411015-29132129(2) 22%1%2%1%2%1%3%Zo1%2%m1%3%1%2%1%3%1%2%1%-2%1%2%Zb2%mou

9813316188882266-1114-169816(3) 31%1%1%1%1%*1%1%1%1%1%1%1%1%-1%*1%-1%1%1%1%

32173515351422273713917158341626-49282449(4) 44%Zu2%2%3%2%4%3%2%4%Zm1%2%7%Zij2%2%3%4%4%2%-3%3%3%3%mu

l

786411823126167665100414724413013243174-1417251141(5) 510%Zu6%8%Zs5%8%Zq4%10%Zo6%10%Zm5%11%Zij10%j5%6%11%21%Ze7%6%-7%7%5%7%aej

fmoqsu

676510033113195974844830165928153392-1337068133(6) 69%Zu6%7%7%7%5%8%6%8%Zm5%7%6%8%6%1%4%7%h7%h-7%6%7%7%hmu

98107156491683690115119864218816412637150-20512493205(7) 713%u9%11%10%11%10%12%10%12%10%10%7%10%14%Zk10%5%8%12%Zfg-11%11%10%11%u

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

15424427911932078155243204194765316798201588273-398229208398(8) 820%21%19%24%Zt20%21%20%21%20%22%17%21%22%21%18%13%19%22%g-21%21%22%21%

1002062475924858120186153153563913279162071199-306167154306(9) 913%18%Zv17%Zs12%16%16%16%16%15%17%13%16%17%17%14%18%16%16%-16%15%16%16%sv

189420433176476132188420266343143722491453730159383-609356307609(10) 10 - extremely24%36%Zv30%36%Zt30%36%Zr25%36%Zp26%38%Zn33%29%32%31%33%26%35%31%-32%33%32%32%npimportant

rtv

7945972710321735191333925372212123465-1236366123Not important (1-4)10%Zu4%7%5%7%6%9%Zo4%9%Zm4%9%Zij10%Zij5%5%11%e11%e7%5%-6%6%7%6%ejm

ou

24323537410440771225254304175119571801222634101317-478267212478Neither (5-7)31%Zu20%26%21%26%Zq20%29%Zo22%30%Zm19%27%23%23%26%23%30%22%25%-25%24%22%25%am

oqsu

44387095935310452684638506236902741645483237365317855-13137526691313Important (8-10)57%75%Zv67%72%Zt67%74%Zr60%73%Zp61%77%Zn63%66%71%Zl69%65%57%70%g69%g-68%69%70%68%gl

nprv

3648258633269422473907995326572351395113016153284789011896896031189Net Difference47%72%Zv60%67%Zt60%68%Zr51%69%Zp52%73%Zn54%56%66%Zk64%l54%46%63%g63%g0%62%63%63%62%gl

lnprtv

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

7.478.33Z7.928.20Z7.928.29Z7.558.28Z7.628.41Z7.697.798.15Z8.09l7.707.328.04g8.06g-7.998.078.037.99gMeanvtrpnkllnprt

v

938410275111612222-8-128512Don't know1%u*1%1%1%1%1%*1%m*1%j1%**2%f2%f-1%-1%1%1%1%mu

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Shows a mix ofdifferent typesof programmes

Shows(e.g.programmesTakes a chanceentertainment,

which appeal toon programmesShowschildren's,a wide range ofthat are basedprogrammes madecurrent

differenton new andspecificallyShows highaffairs, arts,audiencesinnovativefor UKqualitydrama, sport

across the UKideasaudiencesprogrammesetc)

19531953195319531953Unweighted Base

19261926192619261926Weighted Base

2838652528(1) 1 - not at all1%2%3%1%1%important

2926441616(2) 22%1%2%1%1%

1640531824(3) 31%2%3%1%1%

4966632431(4) 43%3%3%1%2%

141231280124139(5) 57%12%15%6%7%

13318917686118(6) 67%10%9%4%6%

205263278143202(7) 711%14%14%7%10%

398402396327401(8) 821%21%21%17%21%

306250239360323(9) 916%13%12%19%17%

609407322795635(10) 10 - extremely32%21%17%41%33%important

1231712258399Not important (1-4)6%9%12%4%5%

Page 162

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Table 71QC3A - When thinking about BBC television, how important, if at all, do you think it is that BBC television does each of the following?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.BASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS






19261926192619261926Weighted Base

478684734353459Neither (5-7)25%35%38%18%24%

1313105995714821359Important (8-10)68%55%50%77%71%

118988873213991260Net Difference62%46%38%73%65%

7.997.397.058.428.10Mean

12131099Don't know1%1%1%**

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Table 71QC3A - When thinking about BBC television, how important, if at all, do you think it is that BBC television does each of the following?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.BASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS




921031501608157179231921491181772502551383570773118019617488695745109899641953Unweighted Base

55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

--219324132-21138147-218103101121(1) 1 - not at all--1%1%2%1%2%2%2%2%-1%*1%1%2%1%-1%1%2%1%1%1%1%hwell

1318-12----33866731046331013(2) 21%3%Znpt1%1%-*1%----1%1%1%1%1%1%1%1%1%1%1%*1%b1%b

u

11323132162251171011164249108141428(3) 32%1%2%1%1%2%1%1%3%l2%1%2%*1%2%1%2%1%1%1%2%1%1%2%1%

14557471334379748182838857251625303666(4) 41%4%3%4%3%4%6%4%3%2%4%3%3%4%3%3%4%3%3%3%3%5%3%4%3%

8616200221342102122172529151781349635192887467124105230(5) 514%6%10%12%13%8%18%Zmns12%13%16%s10%9%12%11%13%16%Zh9%14%11%12%12%12%12%11%12%h

uvw

872617421191782221172327156591061092419087666212688215(6) 615%8%17%mru11%13%11%8%10%13%15%10%8%12%12%10%12%10%10%11%12%10%11%13%a10%11%a

714302983829391931192756392351141432064530313212394177172349(7) 713%16%19%18%23%17%17%24%19%14%17%20%17%18%19%17%19%19%18%18%19%17%18%19%18%

16304042535516019502654686236314820630559451221167123249262511(8) 828%34%ot26%26%21%29%27%24%31%20%33%otu24%26%28%24%24%28%Z24%27%30%Zc26%23%25%28%27%c

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Table 72QC4 - And how well, if at all, do you think BBC television does each of the following, compared to othertelevision channels that you watch? Please think of all the BBC programmes that you watch ontelevision, BBC i-Player or other catch up and on demand services, including programmes you watchon other devices such as desktops, laptops or tablets. Please give a score of 1-10 where 1 means not at all well and 10 means extremely well.Shows a mix of different types of programmes (e.g. entertainment, children's, current affairs, arts, drama, sport etc)






55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

41317215262522912172052331608910714231216868281121128249(9) 96%14%11%13%16%15%10%12%8%12%12%18%Zpr14%12%15%13%13%13%13%11%13%15%12%14%13%

ux

1012151841122259101816403415468821402619679707313191222(10) 10 - extremely18%pt14%10%11%6%13%11%12%6%13%10%14%pt15%pt12%11%10%13%Zi11%12%11%11%13%13%Za10%12%apwell

27111079132151289201186425969141124742395672128Not well (1-4)4%8%7%7%5%7%9%6%8%6%6%7%5%7%7%7%6%6%7%6%7%7%6%8%7%

2426716728161983773626110495543251383410105684307264223428366793Neither (5-7)42%30%46%w41%w49%mns35%43%w46%w45%w46%w37%36%41%41%41%45%Zh38%43%41%41%42%41%43%39%41%hw

w

295573825729810637726190160129677304394587117863385319277500481981Well (8-10)53%62%Zop47%51%43%57%pt47%47%44%45%55%56%t55%t51%50%46%55%Zi48%52%52%50%51%50%52%51%i

rtuv

27476271763858632605381140117591262335519103750338277238444409854Net Difference49%54%prt40%44%38%49%pr38%41%37%39%49%pr49%pr50%prt45%43%39%48%Zi42%45%45%44%44%45%44%44%i

7.357.51pr7.137.26r7.117.42pr6.997.216.947.127.38p7.50pr7.44pr7.277.247.067.42Zi7.237.277.257.247.317.297.237.26irMean

---24412-6453-111313119157106131124Don't know---1%3%l1%1%-3%Zlv3%l3%l1%-1%2%2%1%4%Zf1%1%2%1%1%1%1%fk

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750120314315221609344740121310019524262387964901061114571277-195311539801953Unweighted Base

77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

18320121-182183152125456-21131221(1) 1 - not at all2%Zu*1%s*1%q-2%Zo*2%Zm*3%Zij1%**5%Zef4%Ze1%*-1%1%1%1%ejmwell

osu

85122113769451611247-136913(2) 21%*1%*1%1%1%1%1%*1%1%1%*1%2%1%1%-1%1%1%1%

141325323514141981329314149-28171628(3) 32%1%2%1%1%1%2%1%2%1%3%Zij1%1%1%1%3%e3%Ze1%-1%2%2%1%e

28385313588333340261782219381639-66333666(4) 44%3%4%3%4%2%4%3%4%3%4%3%3%4%3%7%Ze4%3%-3%3%4%3%

12410619535200301211081646679416941252470110-23011997230(5) 516%Zu9%14%Zs7%13%Zq8%16%Zo9%16%Zm7%18%Zij16%Zi9%9%22%Ze21%Ze16%Ze9%-12%11%10%12%ae

jijmoqsu

1041111734217738102113132835137824371250145-215118100215(6) 613%Zu10%12%9%11%10%13%Zo10%13%Zm9%12%15%i11%9%6%10%11%12%-11%11%10%11%mo

su

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

13021925297285641232261831667835133104162479230-349204174349(7) 717%19%17%20%18%18%16%19%18%18%18%14%17%22%Zk15%21%17%18%-18%19%18%18%

1943173501614228918632524326878592441282020106365-511298265511(8) 825%28%24%33%Zt27%24%24%28%24%30%Zn18%24%32%Zk27%l18%18%24%29%Zf-27%27%28%27%gl

lghnt

7817118564189608316611913039401086211854177-249147119249(9) 910%15%Zv13%13%12%17%Zr11%14%Z12%14%9%16%l14%l13%10%7%12%14%Zg-13%13%12%13%lr

v

61160157651596365156871354717946318647152-222123115222(10) 10 - extremely8%14%Zv11%13%10%17%Zr9%13%Zp8%15%Zn11%7%12%k14%k16%g5%10%12%g-12%11%12%12%gkwell

nprv

68591091911216735587415014372610193960-1286873128Not well (1-4)9%Zu5%8%Zs4%7%4%9%Zo5%8%Zm5%12%Zij6%5%6%9%16%Zef9%e5%-7%6%8%7%ejm

kosu

3574366191746621323474474793142081122841884860199486-793441371793Neither (5-7)46%Zu38%43%Zs36%42%36%45%Zo39%47%Zm35%48%Zi46%j37%40%43%52%Ze44%39%-41%41%39%41%ej

jmosu

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

3336496922907692123346474505321641164462544934206693-981568499981Well (8-10)43%56%Zv48%59%Zt49%59%Zr44%56%Zp44%59%Zn38%47%l58%Zk54%l43%29%46%g56%Zf-51%52%52%51%fg

lghlnprtv

26458958327165819626259236349111410240922839151686330854500426854Net Difference34%51%Zv41%55%Zt42%54%Zr34%51%Zp35%55%Zn26%41%l53%Zk49%l35%g13%37%g51%Zf0%44%46%45%44%fg

lghlnprtv

6.867.53Z7.147.64Z7.177.68Z6.877.52Z6.937.64Z6.697.08l7.50Z7.49Z6.916.247.02g7.47Z-7.267.317.287.26fMeanvtrpnklklfghglnpr

tv

15918621313101311154126376-24121124Don't know2%u1%1%1%1%1%2%1%1%1%3%Zij2%j**5%Ze2%e2%e1%-1%1%1%1%eju

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921031501608157179231921491181772502551383570773118019617488695745109899641953Unweighted Base

55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

-12301281353522211211142711174141932(1) 1 - not at all-1%1%2%1%1%4%Z2%2%3%2%2%1%2%2%2%h1%2%2%2%3%c1%1%2%2%hwell

21210124-1*-111158811487141216(2) 24%Zlmnu1%2%1%1%1%2%-1%*-*1%1%1%1%1%*1%1%1%**1%1%b

--129175132532191012172271015472329(3) 3--*2%1%4%Zluv2%1%2%2%3%1%1%1%2%1%2%1%2%1%2%1%1%2%Zb2%b

*19514312293828352732291447212218303262(4) 41%2%6%m3%m2%2%5%m3%6%m2%5%m1%3%m3%4%4%3%6%f3%3%3%3%3%3%3%fkm

74231581711327101713222713655104882216980446810389192(5) 513%5%15%mpsw10%10%6%14%Zmps9%6%13%8%8%12%10%9%12%Zh8%9%10%11%d7%12%d10%10%10%dh

uw

59201701916258192416212314065961093017575646596109205(6) 68%10%13%10%11%9%11%10%11%18%Zmu10%7%10%11%11%11%10%12%10%10%10%12%10%12%11%

718322923231341930172556472431061501994530412612994171178349(7) 713%20%21%18%19%18%15%24%19%13%15%20%20%18%17%18%18%18%18%17%20%17%17%19%18%

20273743444496723402747776135716221530451466214165140270249519(8) 837%Zov31%24%27%27%28%30%29%25%20%28%27%26%27%27%25%28%21%28%Z29%26%26%27%27%27%

614182253430168231522463219073101162352261087876151111262(9) 911%16%r11%14%r21%Zqr17%r7%10%14%11%13%16%r14%r14%12%12%15%Z14%14%14%12%14%15%12%14%r

u

Page 169

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Table 74QC4 - And how well, if at all, do you think BBC television does each of the following, compared to othertelevision channels that you watch? Please think of all the BBC programmes that you watch ontelevision, BBC i-Player or other catch up and on demand services, including programmes you watchon other devices such as desktops, laptops or tablets. Please give a score of 1-10 where 1 means not at all well and 10 means extremely well.Shows high quality programmes






55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

81211206122321101820205132155821001373320384836913899237(10) 10 - extremely14%14%7%13%t7%13%9%12%11%15%12%18%Zrt14%12%14%12%13%13%12%11%13%13%14%11%12%well

uv

2414119714294161016101386537366211155061285485139Not well (1-4)4%4%9%m7%m4%8%13%Zlmt6%10%m7%10%m4%5%7%9%9%6%9%7%7%10%Zc5%5%9%Zb7%bchm

uwx

193175620685891346058541009751922734939696648282237226369376745Neither (5-7)34%36%49%Zmn38%41%34%40%43%36%43%33%35%41%39%37%41%37%39%39%38%37%41%37%40%39%h

sux

34536686590101105408162891731257013174166021198954063262855594601018Well (8-10)61%orv60%rv42%53%rv54%59%rv46%51%49%46%54%60%Zor53%53%52%49%56%Zi49%54%54%51%52%56%Za49%53%aiv

uv

3250527468287763665527216311261426534353798781356265258505374879Net Difference57%Zoprv56%Zop33%46%rv50%rv51%rv34%46%40%38%44%r57%Zno48%rv47%43%40%50%Zi40%47%Z48%42%47%51%Za40%46%air

rvpruvv

7.45r7.65rv6.927.32rv7.39rv7.47rv6.787.34r7.257.087.29r7.73Zn7.40rv7.327.287.127.46Zi7.297.327.327.257.377.47Za7.147.31aiMeanopruvrv

---241-2-7564-11131113815810615824Don't know---1%*-1%-5%Zlrs3%ls3%Zlsu1%-1%2%k1%1%3%Zf1%1%2%1%2%1%1%fk

tuvv

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750120314315221609344740121310019524262387964901061114571277-195311539801953Unweighted Base

77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

26629431121122491736665417-32172032(1) 1 - not at all3%Zu1%2%1%2%Zq*3%Zo1%2%m1%4%Zij1%1%1%6%Zef5%Zef1%1%-2%2%2%2%jmowell

qu

881411419613331922149-16101016(2) 21%1%1%*1%*1%1%1%m*1%*1%*2%1%1%1%-1%1%1%1%m

1614191122810192191539232159-29191729(3) 32%1%1%2%1%2%1%2%2%1%4%Zij1%1%*3%e2%3%Ze1%-2%2%2%2%eim

27355111575342748132413916591731-62352662(4) 43%3%4%2%4%1%4%Zo2%5%Zm1%6%Zj5%j1%3%j4%8%Ze4%2%-3%3%3%3%ejm

oq

11280162301672511082136566829623419205796-1929991192(5) 515%Zu7%11%Zs6%11%7%14%Zo7%13%Zm6%15%Zij12%8%7%17%Ze17%Ze13%e8%-10%9%10%10%ei

jmoqsu

901151604516440831221238150268147121554124-205105102205(6) 612%10%11%9%10%11%11%11%12%9%11%10%10%10%11%13%12%10%-11%10%11%11%m

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

1322172737627871148201186163684414590151990225-349200171349(7) 717%19%19%16%18%20%19%17%18%18%15%18%19%19%13%17%20%18%-18%18%18%18%

1913283521674209917234823528487762431131333110363-519312264519(8) 825%28%24%34%Zt27%27%22%30%Zp23%32%Zn20%31%l32%Zi24%12%28%h24%h29%Zh-27%29%28%27%hl

lnpt

7818518874209538917412114142321058212346198-262149126262(9) 910%16%Zv13%15%13%15%12%15%Z12%16%Zn10%13%14%18%Zl11%g3%10%g16%Zf-14%14%13%14%fg

glnv

781591716618255771601051324917977419349166-237135115237(10) 10 - extremely10%14%Zv12%13%12%15%10%14%Zp10%15%Zn11%7%13%k16%Zk17%g3%11%g13%g-12%12%12%12%gkwell

npv

766311227124157465105346020332616174065-1398073139Not well (1-4)10%Zu5%8%6%8%Zq4%10%Zo6%10%Zm4%14%Zij8%4%6%14%Ze15%Ze9%e5%-7%7%8%7%ejm

oqu

334412594151609137341405445301185992881714654201445-745404364745Neither (5-7)43%Zu36%41%Zs31%39%38%44%Zo35%43%Zm33%42%40%37%36%41%47%e44%Ze36%-39%37%38%39%em

osu

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

3476717113078112073386814615571781254442694539205726-10185955061018Well (8-10)45%58%Zv49%63%Zt52%57%44%59%Zp45%62%Zn41%50%l58%Zl57%Zl40%34%45%58%Zf-53%55%53%53%fg

ghhlnptv

27160859928068719226361635652411810541124329221656610879516433879Net Difference35%53%Zv42%57%Zt44%53%Zr34%53%Zp35%58%Zn27%42%l54%Zk52%Zk25%19%37%g53%Zf0%46%47%45%46%fg

llghhlnprtv

6.907.58Z7.207.62Z7.247.62Z6.957.54Z6.967.70Z6.727.14l7.51Z7.60Z6.746.297.06g7.54Z-7.317.357.287.31fMeanvtrpnklklfghghlnp

rtv

167203213159177154336468-24101124Don't know2%Zu1%1%1%1%1%2%o1%2%1%3%Zij1%*1%5%Zef3%e1%1%-1%1%1%1%ejo

u

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921031501608157179231921491181772502551383570773118019617488695745109899641953Unweighted Base

55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

-1328127135252191222104289194131932(1) 1 - not at all-1%2%2%*1%3%2%2%3%1%2%1%1%2%3%Zh1%2%2%1%3%Zce1%1%2%2%hwell

13210221--*11471051241357561117(2) 23%mp3%Zmpr1%1%1%1%*--***2%u1%2%k1%1%2%1%1%1%1%1%1%1%ku

u

12627336123344201517184291614425935(3) 31%2%4%2%2%2%3%1%1%2%2%1%2%2%2%2%2%2%2%2%2%1%3%Za1%2%a

-345537143367585111372575538186382462(4) 4-3%3%3%2%4%6%Zmux4%2%5%4%2%3%4%Zj2%4%Zh2%3%3%5%Zc3%1%4%3%3%chj

1082325526214110292129423620195149148292631218986176120296(5) 518%9%15%16%16%12%18%13%18%16%18%15%15%15%16%17%h14%12%16%16%14%16%18%Za13%15%ah

41114202222231925222128231547811112239193838762105127232(6) 68%13%9%12%13%13%14%11%15%16%13%10%10%12%13%13%11%16%12%11%14%11%11%14%12%

9193729731363014332520535524311815320854307137119105174188361(7) 716%21%24%nr18%nr18%21%13%18%20%19%12%19%23%nru18%19%18%19%22%18%18%19%19%17%20%19%nr

19244538443375922311845755334812418129050422197138137237234472(8) 834%lopsu27%o29%o24%o26%o21%26%o28%o19%14%27%o26%o22%26%Zj20%21%27%Zi20%25%26%22%25%24%25%24%ijo

57111821823159141515452813373841223117365716999107206(9) 910%8%7%11%r11%14%r7%11%9%11%9%16%Zruv12%10%12%10%11%12%10%9%11%13%e10%11%11%e

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Table 76QC4 - And how well, if at all, do you think BBC television does each of the following, compared to othertelevision channels that you watch? Please think of all the BBC programmes that you watch ontelevision, BBC i-Player or other catch up and on demand services, including programmes you watchon other devices such as desktops, laptops or tablets. Please give a score of 1-10 where 1 means not at all well and 10 means extremely well.Shows programmes made specifically for UK audiences






55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

6791461520201011111025231145568101141555958529673169(10) 10 - extremely12%8%6%9%9%12%9%12%7%8%6%9%10%9%9%8%9%6%9%Z8%9%10%10%8%9%well

291412081327581412151898488263191246957208363145Not well (1-4)4%10%9%7%5%8%12%Zmpt6%5%10%8%5%8%7%8%10%Zh6%8%7%9%Zc9%c4%8%7%8%ch

ux

233874755797910333876870123113599291412478123764341296253455435890Neither (5-7)42%43%48%46%48%46%45%42%53%51%43%43%48%45%48%49%44%50%46%46%47%46%46%47%46%

3039657127780944157457014410359525233351395750321267258432414846Well (8-10)55%Zopr44%42%44%op46%47%o41%52%op35%33%43%50%opu44%45%41%39%48%Zi39%45%Z43%42%47%43%45%44%iop

283051591696767364931581308549720425145075626252210239350351701Net Difference51%Zlnopruvw34%33%36%or41%or39%o30%46%opr30%23%35%o45%Zop36%o38%33%30%42%Zi31%37%Z34%33%44%Zde35%38%36%ior

ruv

7.28r6.966.836.99r7.117.15r6.687.26r6.846.686.867.22or7.057.016.926.767.15Zi6.897.006.896.897.21Zd6.947.026.98irMeane

-31412-3-118125*26192223936171514271745Don't know-3%ls*3%l1%-1%-7%Zlmq6%Zlqr7%Zlmq2%*2%3%3%2%4%2%2%2%2%3%2%2%l

rstuvxsvrstuvx

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750120314315221609344740121310019524262387964901061114571277-195311539801953Unweighted Base

77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

211025728417152481629553618-32162332(1) 1 - not at all3%Zu1%2%1%2%1%2%1%2%Zm1%4%Zij1%1%1%4%3%1%1%-2%1%2%Z2%muwell

71015216*98888-7211410-17101217(2) 21%1%1%*1%*1%1%1%1%2%-1%*1%1%1%1%-1%1%1%1%

269287341231225914795231217-35171835(3) 33%Zu1%2%1%2%Zq*3%Zo1%2%m1%3%Zij3%1%1%1%3%3%1%-2%2%2%2%moq

u

3626539575293449131862414211643-62342862(4) 45%Zu2%4%2%4%Zq1%4%3%5%Zm1%4%2%3%3%2%1%4%3%-3%3%3%3%mqs

u

153143241552484814515118910799439362262689155-296148143296(5) 520%Zu12%17%Zs11%16%13%19%Zo13%18%Zm12%23%Zi17%12%13%23%Ze22%e20%Ze12%-15%14%15%15%be

jjmosu

10113217359185479114114093443310153111445163-232128125232(6) 613%11%12%12%12%13%12%12%14%m10%10%13%13%11%10%12%10%13%-12%12%13%12%m

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

1222392669630557148214166195703816291181983241-361210182361(7) 716%21%Zv18%20%19%16%19%18%16%22%Zn16%15%21%19%16%17%18%19%-19%19%19%19%nv

1703013301423749716930322224977692091152327113307-472278225472(8) 822%26%Z23%29%Zt24%27%22%26%Z22%28%Zn17%28%l27%Zl25%l21%24%25%25%-24%25%24%24%ln

t

571491456115650691369511033338060101035152-20612194206(9) 97%13%Zv10%12%10%14%9%12%9%12%Z7%13%l10%13%l9%8%8%12%Zf-11%11%10%11%fl

v

581111264312841501197990361266557538119-1699785169(10) 10 - extremely8%10%9%9%8%11%6%10%Zp8%10%8%5%9%12%Zk7%4%8%10%-9%9%9%9%pwell

90551212513610776910738561549261083988-1457780145Not well (1-4)12%Zu5%8%Zs5%9%Zq3%10%Zo6%10%Zm4%13%Zij6%6%5%9%7%9%7%-8%7%8%8%moq

ksu

3755156802107381523845064953952141143552065558216560-890487450890Neither (5-7)49%45%47%43%47%42%50%Zo44%48%44%49%46%46%44%49%51%48%45%-46%45%47%46%o

2865606012456581892885593964501451153542304041185577-846496404846Well (8-10)37%49%Zv42%50%Zt42%52%Zr38%48%Zp39%50%Zn33%47%l46%l49%Zl36%36%41%46%Z-44%46%42%44%ln

prtv

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

1965054802215221792114902894129010030520430331464890701419324701Net Difference25%44%Zv33%45%Zt33%49%Zr28%42%Zp28%46%Zn21%41%l40%Zl43%Zl27%29%32%39%Zf0%36%38%Za34%36%al

ghnprtv

6.577.25Z6.897.24Z6.897.39Z6.677.19Z6.697.31Z6.436.99l7.11Z7.27Z6.556.586.817.11Z-6.987.06Z6.906.98gMeanvtrpnllfghahlnpr

tv

2223378331219262915233108771220-45291945Don't know3%2%3%2%2%3%2%2%3%2%5%Zij1%1%2%6%Ze6%Ze3%2%-2%3%2%2%ej

k

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921031501608157179231921491181772502551383570773118019617488695745109899641953Unweighted Base

55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

-13354361555612910261343318156192039(1) 1 - not at all-1%2%2%2%2%3%2%3%3%3%2%*2%2%3%Zh1%2%2%2%2%1%2%2%2%hwell

11236951011*3332515221753412225142639(2) 22%1%1%2%5%Zlmo3%4%Zmu2%1%*2%1%1%2%2%3%2%2%2%2%4%Zce1%1%3%2%bc

pu

2185978102112876462426441060203615304071(3) 33%1%5%4%4%4%4%2%6%1%5%2%3%4%4%3%4%4%4%3%6%Zce3%3%4%4%

*41612091519515810142696446080351065143466675141(4) 41%4%11%mx7%x5%9%x8%x6%9%x6%6%5%11%Zmux7%7%7%7%14%Zf6%7%7%8%7%8%7%fx

10154228120284716322529444023211717817132315146101102193156349(5) 518%17%27%Zlm17%12%16%21%21%19%18%18%15%17%18%19%21%Zh16%13%19%Z20%16%19%19%17%18%h

stu

715192613634429282323333321588126177442591268492152151303(6) 612%17%13%16%22%m19%m18%12%17%17%14%12%14%16%14%15%16%18%15%17%13%17%15%16%16%

11173229734273814281725694725010714421340316125123110185173357(7) 720%20%21%18%20%16%17%17%17%13%15%24%Zno20%19%18%17%20%17%19%17%19%20%19%19%19%

u

1519202822826301921223066392291051332023430114010689176158335(8) 826%Zprsuv21%13%17%17%15%13%24%prv13%16%18%23%Zpr17%17%17%16%19%14%18%19%17%16%18%17%17%

uv

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Table 78QC4 - And how well, if at all, do you think BBC television does each of the following, compared to othertelevision channels that you watch? Please think of all the BBC programmes that you watch ontelevision, BBC i-Player or other catch up and on demand services, including programmes you watchon other devices such as desktops, laptops or tablets. Please give a score of 1-10 where 1 means not at all well and 10 means extremely well.Takes a chance on programmes that are based on new and innovative ideas






55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

4971251011116101515282090557372191254955417570145(9) 98%10%5%8%6%6%5%8%6%11%9%10%8%7%9%9%7%8%7%7%9%8%8%8%8%

5449161313478813187629426315904137276044105(10) 10 - extremely9%v5%3%6%4%8%6%6%4%6%5%4%8%6%5%5%6%6%5%5%6%5%6%5%5%well

3729250283045103115253037196941351555323310211671129161290Not well (1-4)6%8%19%mwx15%mx17%x18%wx20%mwx12%19%mwx11%15%x11%16%x15%15%16%14%22%Zf14%14%18%Zce13%13%17%Zb15%bfw

x

2848948409089126408765771461206973124495611168903973083045304791009Neither (5-7)51%54%61%n52%54%52%56%50%53%48%47%51%51%53%51%53%52%47%53%53%49%56%d53%52%52%

243131498445055303745541077739518924733767516229198157312273585Well (8-10)44%Zprstuv36%prv20%31%rv27%29%24%38%prv23%33%v33%v37%Zpr33%v30%31%29%31%27%31%31%31%29%31%29%30%rv

uv

212522471620102063028764019996112182142831278286182112295Net Difference38%Zlnoprstuv28%Zlp1%15%prv10%v11%prv4%25%Zprs4%22%prst17%prv27%Zln17%prv15%16%13%17%Zi6%17%Zg17%13%16%18%Za12%15%agp

rstuvtuvvprstuvrv

6.97Znprstuv6.72pr5.936.37rv6.196.306.006.55v6.036.54v6.376.70Zp6.55pr6.376.356.246.46Zi6.236.396.366.316.446.456.276.36rvMeanvrtuvv

-2140432-81094128151924934181212271643Don't know-2%*2%l2%2%1%-5%lrv8%Zlmq6%Zlmq1%*2%2%2%2%4%2%2%2%2%3%2%2%l

rsuvxruvx

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750120314315221609344740121310019524262387964901061114571277-195311539801953Unweighted Base

77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

327372381241533616311976521-39212439(1) 1 - not at all4%Zu1%3%Zs1%2%Zq*3%Zo1%3%Zm1%4%Zj1%1%2%6%Zef6%Zef1%2%-2%2%3%2%moqwell

su

1821281133617222217124213131322-39202139(2) 22%2%2%2%2%2%2%2%2%2%3%i1%3%i1%1%2%3%2%-2%2%2%2%i

3041581359123437373419162610292436-71344471(3) 34%4%4%3%4%3%4%3%4%4%4%7%Zi3%2%1%7%e5%e3%-4%3%5%Zb4%e

5487107331192165768457322444418113091-1417272141(4) 47%8%7%7%8%6%8%7%8%6%7%10%6%9%8%10%7%7%-7%7%8%7%j

16318627277293561601892171321045112074222894204-349196159349(5) 521%Zu16%19%16%19%16%21%Zo16%21%Zm15%24%Zi21%16%16%20%24%21%16%-18%18%17%18%ej

jmou

1211812327024657128175162141643613071111670207-303187142303(6) 616%16%16%14%16%16%17%15%16%16%15%15%17%15%10%14%15%17%-16%17%15%16%

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

1162422659227979127230170188663616391181391235-357192178357(7) 715%21%Zv18%19%18%22%17%20%17%21%Zn15%15%21%Zk19%16%12%20%19%-19%18%19%19%nv

l

1242112221132627297238149186584714485161774228-335201170335(8) 816%18%15%23%Zt17%20%13%21%Zp14%21%Zn13%19%19%l18%14%15%16%18%-17%18%18%17%ln

pt

52931073811926618474712919544314320108-1458375145(9) 97%8%7%8%8%7%8%7%7%8%7%8%7%9%12%fg3%4%9%Zfg-8%8%8%8%f

416480248123376853521844637712275-1055846105(10) 10 - extremely5%6%6%5%5%6%5%6%5%6%4%2%6%k8%Zkl7%g*5%6%g-5%5%5%5%gkwell

1341552296024941140149175114794710163182972170-290147162290Not well (1-4)17%u13%16%12%16%Zq11%18%Zo13%17%Zm13%18%j19%13%13%16%25%Ze16%14%-15%13%17%Zb15%be

fmoqu

4006097692408181924155945484612341244132375157254646-10095754801009Neither (5-7)52%53%54%49%52%53%54%51%53%51%53%50%54%50%46%50%56%52%-52%53%50%52%

217368410175463122195389276309106702441643721116410-585342291585Well (8-10)28%32%28%36%Zt30%34%25%34%Zp27%34%Zn24%28%32%l35%Zl33%g18%26%33%Zf-30%31%31%30%fg

glnpt

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

832121801142148155240100195262414410119-8442400295195129295Net Difference11%18%Zv13%23%Zt14%22%Zr7%21%Zp10%22%Zn6%10%19%Zk22%Zk17%g-7%10%g19%Zf0%15%18%Za14%15%af

llggklnprtv

6.126.53Z6.286.60Z6.306.65Z6.096.54Z6.156.60Z5.976.116.50Z6.63Z6.34g5.446.19g6.51Z-6.366.426.306.36fMeanvtrpnklklfgglnpr

tv

222129143581627281420610558820-43262143Don't know3%2%2%3%2%2%2%2%3%2%5%Zij3%1%1%5%e7%Zef2%2%-2%2%2%2%ej

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921031501608157179231921491181772502551383570773118019617488695745109899641953Unweighted Base

55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

-13363681363432514271373212199192140(1) 1 - not at all-1%2%2%2%3%4%2%2%4%2%1%1%2%2%3%Zh1%3%2%2%3%2%2%2%2%hwell

11-143-4-11-4211661031378151116(2) 21%1%-1%2%-2%-*1%-1%1%1%1%1%1%1%1%1%1%*1%1%1%

--4306271335322114151962810186132135(3) 3--3%2%3%1%3%1%2%2%3%1%1%2%2%2%2%3%2%1%3%Z1%1%2%2%

-39554126339558432428391355282415382967(4) 4-4%6%m3%2%7%Zmpu3%4%2%7%mx3%2%3%3%4%3%4%5%3%4%4%3%4%3%3%

x

810362473317351420262439411831181571443926010910686157144301(5) 515%11%23%Zmp15%s20%s10%15%18%12%19%s14%14%17%s14%19%Zk18%Zh13%16%16%15%17%16%16%16%16%hks

suw

78152293121448292116332719761116143462121127274135123258(6) 613%9%9%14%19%nv12%19%Zlm10%18%15%10%12%11%15%Zj10%14%13%19%Zf13%15%11%14%13%13%13%fj

nuvw

7153031126333423311734496425510813323038324126130107187176363(7) 713%17%20%19%16%19%15%29%Zmo19%13%21%17%27%Zmo19%18%16%21%Zi15%19%17%20%20%19%19%19%i

rtuxrtux

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Table 80QC4 - And how well, if at all, do you think BBC television does each of the following, compared to othertelevision channels that you watch? Please think of all the BBC programmes that you watch ontelevision, BBC i-Player or other catch up and on demand services, including programmes you watchon other devices such as desktops, laptops or tablets. Please give a score of 1-10 where 1 means not at all well and 10 means extremely well.Shows programmes which appeal to a wide range of different audiences across the UKfor example people of different ages, regions, backgrounds and ethnicitiesBASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS





55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

19263338031474716442546804432213618627244413194123141217241458(8) 835%Zloqrtuv30%l21%23%19%27%21%20%27%19%28%l28%l19%24%22%22%25%18%25%Z26%d19%26%d22%26%24%bd

61216138161718469123619122518389221496856489776173(9) 912%p13%p11%p8%10%10%8%5%4%7%7%13%pu8%9%8%10%8%9%9%9%9%9%10%8%9%p

712715311182310151213282512059771021916069614811267179(10) 10 - extremely12%v14%v5%9%6%10%10%13%v9%9%8%10%11%9%10%9%9%8%10%9%10%9%11%Za7%9%awell

16161361519245919131615100587781281285769327682158Not well (1-4)1%6%10%x8%x9%x11%x11%mx7%5%14%lmpx8%x5%7%8%9%9%8%12%8%8%11%Zc6%8%9%8%cfx

223381786897011344816473121131635287405517123795347308268479444923Neither (5-7)40%37%52%w48%w54%msw41%50%56%msw49%47%44%42%56%Zmn48%47%48%48%50%48%46%49%49%48%48%48%w

suwx

325056671588287306546711448756324634646385722332240237425384809Well (8-10)59%Zlnopqrtuv57%Zln36%41%35%48%ot39%38%40%34%43%50%Zlo37%43%40%41%43%35%43%Zg44%d38%43%43%41%42%dg

opqrturtuvv

324440535426363255727571297246318826938257594275171205349302651Net Difference58%Zlnopqrstuv50%Zln26%33%o26%37%o28%31%35%o20%35%o45%Zlo31%35%31%32%35%23%35%Zg37%Zd27%38%Zd35%33%34%dgo

opqrstqrtuvtvuv

7.47Zlnoprtuv7.41Zo6.606.88o6.587.03o6.676.986.966.446.947.20Zo6.956.956.796.777.00Zi6.606.95Zg6.97d6.737.01d6.996.816.90dgMeanrtuvrtuvio

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55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

--235312-968611819211692811179172037Don't know--1%2%2%*1%-6%Zlqr5%ls5%Zlrs2%*1%3%Zk2%2%4%2%2%3%2%2%2%2%fk

suwuw

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750120314315221609344740121310019524262387964901061114571277-195311539801953Unweighted Base

77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

3193633912713241618410755425-40252340(1) 1 - not at all4%Zu1%3%Zs1%2%Zq*3%Zo1%2%2%4%Zij2%1%2%5%f5%f1%2%-2%2%2%2%oqswell

u

8815116-978841841258-1671216(2) 21%1%1%*1%-1%1%1%1%1%*1%1%1%2%1%1%-1%1%1%1%

18172862781817287119132-41417-35181935(3) 32%1%2%1%2%2%2%1%3%Zm1%2%i4%i2%*-3%3%Ze1%-2%2%2%2%im

382950176073334452324522151141835-67343067(4) 45%Zu3%3%4%4%2%4%3%4%m3%6%Zj2%3%3%9%Zef3%4%3%-3%3%3%3%emu

152149248542505115015220695933910169183489160-301159144301(5) 520%Zu13%17%Zs11%16%14%20%Zo13%20%Zm11%21%Zi16%13%15%16%29%Ze20%Ze13%-16%15%15%16%ej

jfhmosu

1051531877221939108150152106563510661131456175-258147125258(6) 614%13%13%15%14%11%14%13%15%12%13%14%14%13%12%12%12%14%-13%14%13%13%

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

10026325910527786128235162201685315785202495224-363212177363(7) 713%23%Zv18%21%18%24%Zr17%20%16%22%Zn15%21%20%18%18%21%21%18%-19%19%19%19%nr

v

186272327131367911523062212377354212119251592326-458281226458(8) 824%24%23%27%23%25%20%26%Zp21%26%Zn17%22%28%Zl25%l22%13%20%26%Zf-24%26%Z24%24%gl

gnp

531201294414429691038290322362555527136-1739084173(9) 97%10%Zv9%9%9%8%9%9%8%10%7%9%8%12%Zl4%5%6%11%Zfh-9%8%9%9%fv

6611313247134455312580984217734710240127-1799992179(10) 10 - extremely8%10%9%10%9%12%r7%11%Zp8%11%Zn10%7%9%10%9%2%9%g10%g-9%9%10%9%gnwell

pr

956313028143158771104545719532917154185-1588583158Not well (1-4)12%Zu5%9%s6%9%Zq4%11%Zo6%10%Zm6%13%Zij8%7%6%15%Ze13%e9%7%-8%8%9%8%emo

qsu

3585656932307461773865375204032161263632155172240559-923518447923Neither (5-7)46%49%48%47%48%49%50%46%51%Zm45%49%51%47%46%46%63%Ze53%Ze45%-48%47%47%48%em

h

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

304505588221645164275534383426147943472213923159589-809471402809Well (8-10)39%44%41%45%41%45%36%46%Zp37%47%Zn33%38%45%Zl47%Zk34%g20%35%g47%Zf-42%43%42%42%fg

lghlnp

20944245819350214918746427937289752941922281175040651386318651Net Difference27%38%Zv32%39%Zt32%41%Zr24%40%Zp27%41%Zn20%30%l38%Zk41%Zk19%g7%26%g40%Zf0%34%35%33%34%fg

llghhlnprtv

6.567.13Z6.827.16Z6.837.24Z6.557.13Z6.647.21Z6.476.827.04Z7.12Z6.485.946.70g7.10Z-6.906.946.896.90fMeanvtrpnllfghghlnp

rtv

17202893162017211618755651213-37172137Don't know2%2%2%2%2%2%3%2%2%2%4%Zij3%j1%1%5%Ze4%e3%e1%-2%2%2%2%ej

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19261926192619261926Weighted Base

4039323221(1) 1 - not at all2%2%2%2%1%well

1639171613(2) 21%2%1%1%1%

3571352928(3) 32%4%2%2%1%

67141626266(4) 43%7%3%3%3%

301349296192230(5) 516%18%15%10%12%

258303232205215(6) 613%16%12%11%11%

363357361349349(7) 719%19%19%18%18%

458335472519511(8) 824%17%24%27%27%

173145206262249(9) 99%8%11%14%13%

179105169237222(10) 10 - extremely9%5%9%12%12%well

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Table 82QC4 - And how well, if at all, do you think BBC television does each of the following, compared to othertelevision channels that you watch? Please think of all the BBC programmes that you watch ontelevision, BBC i-Player or other catch up and on demand services, including programmes you watchon other devices such as desktops, laptops or tablets. Please give a score of 1-10 where 1 means not at all well and 10 means extremely well.BASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS






19261926192619261926Weighted Base

158290145139128Not well (1-4)8%15%8%7%7%

9231009890745793Neither (5-7)48%52%46%39%41%

8095858461018981Well (8-10)42%30%44%53%51%

651295701879854Net Difference34%15%36%46%44%

6.906.366.987.317.26Mean

3743452424Don't know2%2%2%1%1%

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Table 82QC4 - And how well, if at all, do you think BBC television does each of the following, compared to othertelevision channels that you watch? Please think of all the BBC programmes that you watch ontelevision, BBC i-Player or other catch up and on demand services, including programmes you watchon other devices such as desktops, laptops or tablets. Please give a score of 1-10 where 1 means not at all well and 10 means extremely well.BASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS




921031501608157179231921491181772502551383570773118019617488695745109899641953Unweighted Base

55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

*-941229138410232193119149141917232750(1) 1 - not at all1%-6%Zlsu3%1%1%4%l2%2%6%lsw3%3%1%2%3%4%h2%1%3%Z2%3%3%2%3%3%himportant

w

224317411154242217221623615185132638(2) 24%r2%2%2%4%mru2%1%2%1%4%2%1%2%2%3%3%1%1%2%2%3%c1%1%3%Zb2%bh

53444489-9433338183819452251318243357(3) 39%Zlmnqtuv4%3%3%3%5%lm4%-6%lmq3%2%1%1%3%3%4%Zh2%2%3%3%2%3%2%4%3%h

2676154122147296512532441461282524344276(4) 44%7%n5%4%3%3%5%2%8%Zlmn5%1%3%3%4%4%4%4%6%4%4%4%4%3%5%4%f

su

97281991821321321191624351647913510841200928566131112243(5) 516%m8%18%mw12%11%12%14%17%m13%14%10%8%15%m12%13%16%Zh10%17%12%12%13%12%13%12%13%fh

4132116420211910151913202714756107963716572715988115203(6) 67%15%m14%m10%12%12%9%13%9%14%8%7%11%11%9%13%Zh9%15%Zf10%10%11%11%9%12%Zb11%bfh

91727254223337131812216334214931201863027511488104160147307(7) 716%20%o17%16%14%19%o16%16%11%9%13%22%Zno15%16%15%14%17%12%16%15%14%19%Zd16%16%16%

pu

14243235038305420362042615028713317324745375179125116225194420(8) 825%27%o21%21%23%17%24%25%22%15%25%21%21%22%22%20%23%18%22%24%20%21%23%21%22%

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Table 83QC5 - How important for society, if at all, is it that BBC television provides each of the followingtypes of programmes, regardless of whether you personally watch them or not?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Arts & Culture (such as theatre, classical music, cinema, literature etc)BASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS





55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

3710173211419817720481913360711221617582674410093193(9) 95%8%7%11%13%8%8%11%10%5%12%17%Zlo8%10%10%8%11%Zi7%10%11%11%8%10%10%10%

rsuvx

7711289283432102625344755217971042104826611711483185129314(10) 10 - extremely13%8%7%18%Zvw17%v20%vw14%v12%16%v18%v21%vw16%v23%Zqr16%16%12%20%Zi20%16%16%18%15%19%Za14%16%aivimportant

uvww

1011241781919325272413241514378123982319883756494128221Not important (1-4)17%lmnq12%15%l11%l12%11%14%l6%16%lmnq18%lmn8%8%6%11%13%15%Zh9%9%12%11%12%12%9%14%Zb11%bhl

qu

2237766176075883755505010796525227362390108640278245229379374752Neither (5-7)40%42%49%Zmn38%n36%44%n39%46%n33%37%31%37%41%n40%37%43%Zh36%44%38%37%39%42%38%40%39%fhn

ptuu

243853812867810538795196155123637290347579109815378305243511416927Important (8-10)43%43%34%50%Zov52%ov45%47%v48%48%v38%58%Zor54%ov53%ov48%48%41%54%Zi44%49%51%c48%45%51%Za45%48%aiv

suvwx

1428296356759743352278313110849421122448186618296231179417288705Net Difference26%31%v19%39%Zor41%ovx34%ov32%ov42%ovx32%v20%50%Zop46%Zop46%Zop38%35%26%45%Zi35%37%40%Zc36%33%42%Za31%37%aio

vxrsuvwxrsuvwxrsuvwxvx

6.636.936.347.15Zo7.14v7.11v6.87v7.09v6.94v6.547.48Zo7.41Zo7.40Zo7.096.986.647.38Zi7.097.067.137.046.987.24Za6.877.06aiMeanvxrvxrvxrvxov

-2321-12-4951-121416106208108141226Don't know-2%l2%1%-*1%-2%l7%Zlmq3%Zlmt*-1%2%k2%1%2%1%1%2%2%1%1%1%hk

rstuxu

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750120314315221609344740121310019524262387964901061114571277-195311539801953Unweighted Base

77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

331846442931203912217157571424-50322350(1) 1 - not at all4%Zu2%3%Zs1%3%2%4%Zo2%4%Zm1%5%Zij3%2%2%4%6%Ze3%2%-3%3%2%3%emoimportant

su

26123263352216221710915414627-38251538(2) 23%Zu1%2%1%2%1%3%o1%2%2%2%4%i2%1%1%3%1%2%-2%2%2%2%ou

32255075153918372013102212421833-57263557(3) 34%Zu2%3%s1%3%1%5%Zo2%4%2%3%4%3%3%4%2%4%3%-3%2%4%b3%osu

324456206314354143332483113641946-76503976(4) 44%4%4%4%4%4%5%4%4%4%5%3%4%3%5%4%4%4%-4%5%4%4%

11612719746199441211211638084338937122476130-243128122243(5) 515%Zu11%14%Zs9%13%12%16%Zo10%16%Zm9%19%Zij13%i12%8%11%21%Ze17%Ze10%-13%12%13%13%ei

mosu

901121643816934100103127764927656114944137-20310299203(6) 612%10%11%s8%11%9%13%Zo9%12%Zm8%11%11%8%13%j12%8%10%11%-11%9%10%11%jm

os

1321752307623869129178156151584213570131662216-307177153307(7) 717%15%16%16%15%19%17%15%15%17%13%17%18%15%12%14%14%17%Z-16%16%16%16%

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

148272283137353671392802062147751180111222295280-420242209420(8) 819%24%Zv20%28%Zt23%18%18%24%Zp20%24%18%21%23%l24%l19%20%21%23%-22%22%22%22%lp

t

53140130631494454139901032825825651143132-19311487193(9) 97%12%Zv9%13%Zt10%12%7%12%Zp9%11%6%10%11%l12%l5%10%9%11%-10%10%9%10%lpt

v

94220229852466882232130184602913392281469203-314182153314(10) 10 - extremely12%19%Zv16%17%16%19%11%20%Zp13%20%Zn14%12%17%20%kl25%Ze12%15%16%-16%17%16%16%npimportant

fgv

122991853718933127951418168338437161758131-221133112221Not important (1-4)16%Zu9%13%Zs8%12%9%17%Zo8%14%Zm9%15%Zij13%i11%8%14%15%13%10%-11%12%12%11%im

osu

3384145921616061473504024463061911012891693948182483-752408374752Neither (5-7)44%Zu36%41%Zs33%39%40%46%Zo35%43%Zm34%44%Zi41%38%36%35%42%40%39%-39%37%39%39%mo

su

2956326422857481792756514265001651063952595548206615-927539449927Important (8-10)38%55%Zv45%58%Zt48%49%36%56%Zp41%56%Zn38%43%51%Zk55%Zk49%42%46%49%-48%49%47%48%ln

llptv

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

172533457248559146149557286420987231122239311494840705405337705Net Difference22%46%Zv32%51%Zt36%40%19%48%Zp28%47%Zn22%29%41%Zk47%Zj35%27%33%39%Zf0%37%37%35%37%gk

lklglnptv

6.567.39Z6.907.51Z7.017.276.467.45Z6.717.46Z6.526.797.20Z7.45Z7.096.556.887.17Z-7.067.087.037.06gMeanvtpnklklfglnptv

187206224141215111471522616-26101826Don't know2%Zu1%1%1%1%1%2%1%1%1%3%Zij3%j*1%j2%2%1%1%-1%1%2%b1%ju

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921031501608157179231921491181772502551383570773118019617488695745109899641953Unweighted Base

55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

*1655625-11951075482735953311219233962(1) 1 - not at all1%1%4%3%4%1%2%-7%Zqsu7%qs3%4%3%4%Zj1%3%3%3%3%4%d2%4%2%4%Zb3%bdjimportant

w

3-137-54-5122363110231773419913152641(2) 25%mqtvw-1%2%-3%t2%-3%t9%Zlmn1%1%3%2%2%3%2%3%2%3%1%2%1%3%2%

qrtuvw

1133941518842732121232636111122162944(3) 32%1%2%2%2%1%2%1%5%ms6%Zmsu2%1%3%2%2%1%3%Z2%2%2%2%4%Ze2%3%b2%b

124602283884101354133333660301917373066(4) 42%2%3%4%1%1%3%4%5%6%s3%4%6%st4%Z2%4%3%2%4%4%3%3%4%3%3%

763215015272596813242214650104912017491535210789196(5) 513%p7%21%Zlmn9%p9%16%Zmno11%p12%p3%6%8%8%10%p11%8%12%Zh8%8%10%12%Zd8%10%11%10%10%hpu

oprtuwpu

3671252172022510121811107346872181235845388061141(6) 66%7%4%8%12%Zlmq4%9%3%15%Zlmq8%7%6%5%8%6%8%7%7%7%8%7%7%8%7%7%

suvsuv

711222172320361019161643321797810715037219838391117140257(7) 712%12%15%13%14%12%16%13%11%12%10%15%14%14%13%13%14%15%13%11%13%17%Ze12%15%b13%be

1122263203146441733124559332491311512294533515113891193187380(8) 820%o25%lo17%20%lo19%o27%Zlo19%o21%o20%o9%27%Zlou21%o14%19%21%18%21%Z18%20%20%22%17%19%20%20%lo

uv

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Table 85QC5 - How important for society, if at all, is it that BBC television provides each of the followingtypes of programmes, regardless of whether you personally watch them or not?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Children's programmesBASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS





55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

51224172181722111371143291407310111225188846961111102213(9) 910%14%15%no11%11%10%10%14%8%6%7%15%nou12%11%12%12%10%10%11%11%11%11%11%11%11%

17272740941405325352644727228519420327770408164182133275205479(10) 10 - extremely30%v30%v17%25%25%23%23%32%v22%19%27%25%31%Zou22%32%Zk24%26%28%24%22%29%Ze24%28%Za22%25%aekimportant

vv

53141911210214323715253317142951182718392517090123213Not important (1-4)9%3%9%12%sw7%6%9%5%20%Zmnq28%Zlm9%9%14%qsw13%Zj7%11%11%11%11%12%d8%13%d9%13%Zb11%bdj

rstuvwnqrstuswvwx

17236249259548122493542856543216228031375516232181181303290593Neither (5-7)31%26%40%Zln30%36%31%36%n28%30%26%25%29%28%33%Zj26%33%29%31%31%31%28%33%30%31%31%j

ouw

336177901901031185382451001751346743984556171399313993892855784941072Important (8-10)60%o69%Zop50%o55%o54%o60%o52%o67%Zop50%o33%61%o61%o57%o51%65%Zk54%57%57%56%53%61%Zce52%58%53%56%ko

rtuvruv

2858637107893984949885150101503356359499112748307338214488370859Net Difference51%op66%Zlm41%o44%op47%op54%Zlo43%op62%Zlo30%o6%51%opu52%Zop43%op38%58%Zk42%46%46%45%41%53%Zce39%49%Za40%45%ace

noprtupruvprtuvuvkopv

7.57o8.10Zl7.11o7.39op7.50o7.55op7.39o8.03Zo6.896.207.58op7.65op7.48op7.177.91Zk7.317.487.497.407.217.73Zc7.297.58Za7.227.40aeMeanoprtuvpruvvekop

-1245456-*17722399192844425149262248Don't know-1%1%3%2%3%3%-*13%Zlmn4%lmp1%1%3%1%2%3%2%3%3%2%2%3%2%2%

pqrstuvwx

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750120314315221609344740121310019524262387964901061114571277-195311539801953Unweighted Base

77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

34285485483428412116112312461933-62372262(1) 1 - not at all4%u2%4%s2%3%2%4%Zo2%4%2%4%4%3%3%4%5%4%3%-3%3%2%3%amoimportant

su

261533837424173011103171124529-41161941(2) 23%Zu1%2%2%2%1%3%Zo1%3%Zm1%2%1%2%2%2%4%1%2%-2%2%2%2%bmo

u

2025359331119252915107207121230-44172944(3) 33%2%2%2%2%3%2%2%3%2%2%3%3%2%1%1%3%2%-2%2%3%b2%b

40265511561031364819138368641343-66392966(4) 45%Zu2%4%2%4%3%4%3%5%Zm2%3%3%5%Zi2%6%3%3%3%-3%4%3%3%imu

96991455116828891071168055246354161347120-196112104196(5) 512%Zu9%10%10%11%8%12%9%11%9%12%j10%8%12%14%11%10%10%-10%10%11%10%ju

5981112281152661807467311951407103390-1417668141(6) 68%7%8%6%7%7%8%7%7%7%7%8%7%9%6%9%7%7%-7%7%7%7%

1061511956220156112145148109622810661141573155-257137134257(7) 714%13%14%13%13%16%15%12%14%12%14%11%14%13%12%13%16%12%-13%13%14%13%

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

13324725812131366126254175204694716796152291251-380213191380(8) 817%21%Zv18%25%Zt20%18%16%22%Zp17%23%Zn16%19%22%l20%13%20%20%20%-20%20%20%20%ln

pt

7214116747172418712711310050326961171043142-21312397213(9) 99%12%12%10%11%11%11%11%11%11%11%13%9%13%j15%8%9%11%-11%11%10%11%j

162318356123371108166313227252114602001052821106325-479291235479(10) 10 - extremely21%28%Zv25%25%24%30%Zr22%27%Zp22%28%Zn26%24%26%22%25%18%23%26%-25%27%Z25%25%npimportant

rv

1209417835180331081051486549299738131550135-21311099213Not important (1-4)15%Zu8%12%Zs7%12%9%14%Zo9%14%Zm7%11%12%13%i8%12%14%11%11%-11%10%10%11%im

osu

262332452142483111262332338256147702211553638154365-593325306593Neither (5-7)34%u29%31%29%31%31%34%Zo29%33%28%34%29%29%33%32%33%34%29%-31%30%32%31%mo

u

3667067812918572153796935155572331394362626053239717-10726275231072Important (8-10)47%61%Zv54%60%Z55%59%49%60%Zp50%62%Zn53%56%57%56%54%46%53%58%Zg-56%58%55%56%np

v

24661260325667718227158836749218411033922347371895830859517425859Net Difference32%53%Zv42%52%Zt43%50%Zr35%51%Zp36%55%Zn42%44%44%48%42%33%42%47%Zg0%45%47%Z45%45%gn

prtv

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

6.977.69Z7.337.64Z7.347.69Z7.097.61Z7.127.73Z7.347.397.417.457.356.947.307.48g-7.407.51Z7.427.40nMeanvtrpnprtv

262228204441929272199151438928-48282548Don't know3%2%2%4%Zt3%1%2%2%3%2%2%4%2%3%2%7%Zef2%2%-2%3%3%2%tu

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921031501608157179231921491181772502551383570773118019617488695745109899641953Unweighted Base

55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

1142832111121331915231113291113161834(1) 1 - not at all1%1%3%2%2%1%5%Zlmn2%1%2%1%1%1%1%2%3%Zh1%1%2%1%2%2%2%2%2%himportant

u

21124312-44235181110185221198151328(2) 24%q1%1%1%2%1%1%-3%3%1%1%2%1%2%1%2%2%1%2%1%1%2%1%1%

2422645422612-21129254291779151833(3) 33%l4%lmn1%2%3%l3%l2%l2%l1%4%lmn*1%-2%2%1%2%Z2%2%2%1%2%2%2%2%

5374958712746946183628955231526333064(4) 48%Zmnpqru3%4%3%3%5%3%1%1%5%3%2%4%3%3%4%3%4%3%3%2%5%3%3%3%h

782217317172110162111293115159118923317695605511496210(5) 513%9%14%n11%11%10%9%13%10%15%n7%10%13%11%10%14%Zh9%14%11%13%9%10%11%10%11%h

562519422222762320173325154769613432198857075115115230(6) 69%6%16%w12%13%12%12%8%14%15%10%11%11%12%12%11%12%13%12%11%11%14%12%12%12%

61534263272843142419254538219991221964027711910891163155318(7) 710%17%22%x16%16%16%19%18%15%14%15%16%16%17%16%14%18%Zi16%17%16%17%17%16%17%17%

11263036932424521362641804630013717026750386177140120222215437(8) 820%29%20%23%19%24%20%26%22%20%25%28%l19%23%22%20%25%Zi20%23%24%22%22%22%23%23%i

51291872116238177184631147661011121919383765497116213(9) 99%14%6%11%13%9%10%10%10%5%11%16%Zou13%v11%11%12%10%8%12%11%12%10%10%13%11%

v

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Table 87QC5 - How important for society, if at all, is it that BBC television provides each of the followingtypes of programmes, regardless of whether you personally watch them or not?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.ComedyBASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS





55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

1214202943030431534163940462321081521884229712112792197143340(10) 10 - extremely21%15%13%18%18%18%19%19%21%12%24%Zmo14%20%18%18%18%17%17%18%16%20%17%20%Za15%18%aimportant

v

98141271616244101981417103567881191396043568079159Not important (1-4)17%Zlmnpqu9%9%8%10%9%11%m5%6%14%mnu5%5%7%8%9%9%8%8%8%8%7%10%8%9%8%

1828816316766903163595310694525233336422105650298238221392366758Neither (5-7)33%32%52%Zlm39%40%39%40%39%39%44%32%37%40%40%38%40%39%43%39%40%38%41%39%39%39%

nprsuwx

285260850838811144875099166123679311423567111875380343266515474990Important (8-10)50%59%ov39%52%ov50%51%ov49%56%ov53%ov37%60%Zor58%ov52%ov52%51%50%53%45%52%Z51%54%49%52%51%51%ov

uv

1943467236772874077319115110657525534548591736320300210435395830Net Difference33%49%ovx30%44%Zov40%o42%ov38%o50%ovx47%ov23%55%Zor53%Zor45%ov44%42%41%45%Z37%44%Z43%47%Zc39%44%43%43%cov

stuvxstuvx

7.017.43o6.897.34ov7.23o7.28o7.177.46o7.47ov6.627.77Zo7.49ov7.39ov7.317.267.207.377.177.327.257.48Zc7.167.337.267.30ovMeanrstuvx

---20-22-4751110101371097112101020Don't know---1%-1%1%-2%5%Zlmr3%Zmt**1%2%2%1%4%Zf1%1%2%c*1%1%1%cfhk

tuv

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750120314315221609344740121310019524262387964901061114571277-195311539801953Unweighted Base

77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

2763223132862681496545321-34151434(1) 1 - not at all4%Zu1%2%Zs*2%1%4%Zo1%3%Zm1%3%Zij4%ij1%1%4%f5%Zef1%2%-2%1%1%2%fjmimportant

osu

11171992541018141572137-2720-28132328(2) 21%2%1%2%2%1%1%2%1%2%1%1%2%1%-1%1%2%-1%1%2%Zb1%

1717231028615192113124125111219-33221633(3) 32%1%2%2%2%2%2%2%2%1%3%2%2%1%1%1%3%2%-2%2%2%2%

323153115593430461814102714261838-64333264(4) 44%3%4%2%3%3%4%3%4%Zm2%3%4%3%3%2%5%4%3%-3%3%3%3%mo

10610417337185251021081486255316955212150119-21011694210(5) 514%Zu9%12%Zs8%12%Zq7%13%Zo9%14%Zm7%13%12%9%12%18%Ze18%Ze11%10%-11%11%10%11%ej

moqsu

1091211814917951911381389260309544111058151-230113128230(6) 614%u10%13%10%11%14%12%12%13%m10%14%12%12%9%10%9%13%12%-12%10%13%b12%bm

u

12419421810024672120198160158673414374121390202-318193155318(7) 716%17%15%20%Zt16%20%16%17%16%18%15%14%19%16%11%11%20%Zg16%-17%18%16%17%t

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

148288324113350871532831962409353172119222699290-437245209437(8) 819%25%Zv23%23%22%24%20%24%Zp19%27%Zn21%22%22%25%19%22%22%23%-23%23%22%23%nv

651491536018231851281179639258660141050138-213126102213(9) 98%13%Zv11%12%12%9%11%11%11%11%9%10%11%13%13%8%11%11%-11%12%11%11%v

1192212479326773114225148192674814481192064237-340207165340(10) 10 - extremely15%19%Z17%19%17%20%15%19%Zp14%21%Zn15%19%19%17%17%17%14%19%f-18%19%17%18%fnimportant

p

87721273213821867310653462557308143998-1598385159Not important (1-4)11%Zu6%9%7%9%6%11%Zo6%10%Zm6%11%i10%7%6%7%12%9%8%-8%8%9%8%mou

339419573185610148313444447311182953071744444198471-758422377758Neither (5-7)44%Zu36%40%38%39%41%41%38%43%Zm35%42%38%40%37%39%38%44%Ze38%-39%39%40%39%mu

3316587242667991913536364615281991264022605555213665-990579476990Important (8-10)43%57%Zv50%54%51%53%46%55%Zp45%59%Zn45%51%52%l55%l49%48%47%53%Zf-51%53%50%51%ln

pv

24458659723466117026756335547515210134523047411745670830496390830Net Difference32%51%Zv42%48%Zt42%47%35%49%Zp35%53%Zn35%41%45%l49%Zl42%35%38%46%Zf0%43%46%Za41%43%fl

nptv

6.917.55Z7.217.54Z7.257.506.997.49Z7.007.64Z6.997.187.41l7.44l7.166.907.187.38Z-7.307.40Z7.257.30lMeanvtpnganptv

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

1651551821461461112562211-2061520Don't know2%Zu*1%1%1%1%2%Zo1%1%1%3%Zj**1%5%Zef2%*1%-1%1%2%b1%bjo

u

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921031501608157179231921491181772502551383570773118019617488695745109899641953Unweighted Base

55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

--319121125223139158418671071622(1) 1 - not at all--2%1%*1%1%2%1%4%Zu1%1%1%1%1%2%1%2%1%1%1%2%1%2%1%bhimportant

--116713--3*11117711116511231517(2) 2--1%1%4%Zlmn1%1%--2%**1%1%1%1%1%*1%1%2%**2%Zb1%b

pu

1-330154144155259181672616126141934(3) 32%-2%2%1%3%2%1%3%3%1%2%2%2%1%2%1%3%2%2%2%1%1%2%2%

1-543376-71114436133218247221117232649(4) 41%-3%3%n2%4%n3%-5%n8%Zlmn*1%2%3%2%4%Zh2%1%3%3%2%3%2%3%3%h

qtuw

64101391513247161962219117439367211376152468377160(5) 512%n5%6%9%n9%7%10%n9%10%14%n4%8%8%9%7%11%Zh6%9%8%8%8%9%8%8%8%hn

541812911192131212102517105517283171386454388075156(6) 69%5%12%q8%7%11%q9%3%7%9%6%9%7%8%8%9%8%7%8%9%9%7%8%8%8%

572923523263712281117443618196132144422321018590127150276(7) 79%8%19%now14%14%15%16%15%17%8%11%15%16%14%16%16%13%17%14%14%13%16%13%16%14%

16233335447385219262844584229613017525151374185141100213213426(8) 829%lp26%21%22%28%lp22%23%24%16%21%27%p20%18%22%21%21%23%21%22%25%Zc22%18%21%23%22%c

7182120420211881413205534177729715323227977577127122249(9) 912%21%Zop14%13%r12%12%8%10%9%9%12%19%Zop14%r13%12%11%14%9%14%Z13%12%14%13%13%13%r

ruru

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Table 89QC5 - How important for society, if at all, is it that BBC television provides each of the followingtypes of programmes, regardless of whether you personally watch them or not?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Education (such as programmes helping people with their formal and general education, and providing information about social issues such as mental health)BASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS





55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

14302844039405728532258707234117119831572439178182153303209512(10) 10 - extremely26%34%ov18%27%ov23%23%25%35%ov33%ov16%35%Zmo24%31%ov26%28%23%29%Zi29%26%24%29%28%30%Za22%27%aeiimportant

rstuvov

2-13108111514213224121385387152141084840344775123Not important (1-4)4%w-8%nw7%nw7%w9%nw6%w3%8%nw16%Zlmn2%4%6%w6%6%8%Zh5%6%6%6%6%6%5%8%Zb6%bhnw

qrtuwx

16155850349578122564134907340219029829481506227192174290302592Neither (5-7)29%17%37%nw31%nw30%w33%nw36%nw27%34%nw31%w21%31%nw31%nw31%31%35%Zh27%33%30%30%30%32%29%33%31%hnw

3771829981059912855946312218314981437447071814610404603983306445441188Important (8-10)67%o81%Zlm53%61%o64%o58%56%70%orv58%47%74%Zlm64%o63%o62%61%55%67%Zi60%62%62%63%61%65%Za59%62%aio

oprstuoprsuvvvx

35717089094841135381411181711357293363996661319324123582965964691065Net Difference63%orsv81%Zlm45%o55%ov57%o49%o50%o67%Zop49%o30%71%Zlm59%osv58%ov55%55%47%62%Zi54%56%55%56%54%60%Za50%55%aio

oprstursuvoprstuvvxv

7.86o8.57Zl7.457.77o7.68o7.56o7.61o8.16or7.75o6.848.35Zl7.92ov7.92ov7.777.817.508.00Zi7.787.797.737.807.827.97Za7.587.78aiMeanmoprstsvmoprstouvxuv

-2220-14-*852-1681113420124716724Don't know-2%l1%1%-*2%-*6%Zlmp3%Zltu1%-1%1%1%1%2%1%2%1%1%2%1%1%

qstu

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750120314315221609344740121310019524262387964901061114571277-195311539801953Unweighted Base

77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

148202184166184141442776-228922(1) 1 - not at all2%u1%1%*1%1%2%Zo1%2%Zm*3%Zij1%*1%2%6%Zef2%*-1%1%1%1%bejimportant

kmou

10812516189135429231310-1712917(2) 21%1%1%1%1%*1%1%1%1%1%1%1%*3%1%1%1%-1%1%1%1%

181626834-2212231078126--925-34161834(3) 32%1%2%2%2%Zq-3%Zo1%2%1%2%3%2%1%--2%2%-2%1%2%2%oq

351444646432174361514146451328-49212149(4) 45%Zu1%3%s1%3%1%4%Zo1%4%Zm1%3%6%Zij2%1%3%4%3%2%-3%2%2%3%moq

su

78821293114119926999615617503710125088-1607988160(5) 510%u7%9%6%9%Zq5%12%Zo6%10%m7%13%Zij7%6%8%9%11%11%Ze7%-8%7%9%8%ejm

koqu

7977120361342168881025428197137101528103-1569181156(6) 610%Zu7%8%7%9%6%9%8%10%Zm6%6%8%9%8%9%13%f6%8%-8%8%9%8%mu

1191582126521066103173163113593010483161655189-276149130276(7) 715%14%15%13%13%18%Zr13%15%16%13%14%12%14%18%Z15%14%12%15%-14%14%14%14%mr

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

169257304122342841562702052218451192100281984295-426238221426(8) 822%22%21%25%22%23%20%23%20%25%Zn19%21%25%Zl21%25%17%19%24%Zf-22%22%23%22%fn

7917017673202478516411813153291006512870157-249153119249(9) 910%15%Zv12%15%13%13%11%14%12%15%12%12%13%14%11%7%16%g13%-13%14%12%13%v

159353377135399113173339233279107702121242529128330-512309245512(10) 10 - extremely21%31%Zv26%28%26%31%r23%29%Zp23%31%Zn24%28%28%26%22%25%28%27%-27%28%26%27%npimportant

rv

774510221114978449726402539199123269-1235757123Not important (1-4)10%Zu4%7%s4%7%Zq2%10%Zo4%9%Zm3%9%Zij10%Zij5%4%8%11%e7%6%-6%5%6%6%bim

oqsu

275317460132485107262330363229144652241583643133379-592319299592Neither (5-7)36%Zu27%32%27%31%29%34%Zo28%35%Zm25%33%26%29%34%32%38%29%30%-31%29%31%31%mo

su

4077818583309442444147745576312441505032896556282783-11887005851188Important (8-10)53%68%Zv60%68%Zt60%67%Zr54%67%Zp54%70%Zn56%61%66%Zl62%58%49%62%g63%g-62%64%Z61%62%gl

nprtv

3307357563098292363367294606062041254652705643250714010656435281065Net Difference43%64%Zv53%63%Zt53%65%Zr44%63%Zp45%67%Zn47%51%60%Zk58%l50%38%55%g57%Zg0%55%59%Za55%55%gl

lnprtv

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

7.348.07Z7.708.01Z7.698.17Z7.368.05Z7.448.17Z7.457.737.91Z7.89l7.517.207.78g7.86Z-7.787.92Z7.757.78gMeanvtrpnlgalnprt

v

1410186213121111131072423415-24131224Don't know2%1%1%1%1%1%2%1%1%1%2%j3%j*1%2%3%1%1%-1%1%1%1%j

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921031501608157179231921491181772502551383570773118019617488695745109899641953Unweighted Base

55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

74221601920299111119222013260891031317871754678114192(1) 1 - not at all12%w4%14%w10%12%12%13%w11%7%8%12%8%9%10%10%10%10%5%11%Zg9%12%9%8%12%Zb10%bgimportant

695766119-7311102066293858788353624435295(2) 210%Zmoqrtuv10%Zmo3%5%4%7%q4%-4%2%7%q4%8%Zmoq5%5%4%5%3%5%5%6%4%4%6%5%q

qrtuvu

485116772241213925178844498371254453355181132(3) 37%9%3%7%4%4%10%sv6%7%10%5%9%7%7%7%6%8%3%7%Zg6%8%6%5%9%Zb7%bg

231511012131737118271289426764171145737376863131(4) 44%3%10%7%8%8%8%4%4%8%5%9%5%7%7%8%6%7%7%8%6%7%7%7%7%

13153328430284616202121554823810717017533310133105108190154345(5) 523%p17%21%17%18%16%20%20%12%16%13%19%20%18%17%20%16%13%18%18%17%20%19%17%18%h

511122273324201536142236271758011014444210938081132123255(6) 69%12%7%14%rv20%Zlr14%9%19%rv22%Zlm11%14%12%12%13%13%13%13%18%13%12%13%15%13%13%13%frv

voruvx

61023171171723151812212225131799211727181767162109101210(7) 711%11%15%m11%10%10%10%19%Zmr11%9%13%8%11%10%13%11%11%11%11%10%11%11%11%11%11%k

u

582423020233411261725423118187111157362311217473152116268(8) 810%9%16%14%12%13%15%14%16%12%15%15%13%14%14%13%15%15%14%16%Zd12%13%15%12%14%

2567388628372111612627601671323222454287(9) 93%5%4%5%5%4%3%3%5%2%4%7%Zru5%5%4%3%6%Zi6%4%4%5%4%4%5%4%i

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Table 91QC5 - How important for society, if at all, is it that BBC television provides each of the followingtypes of programmes, regardless of whether you personally watch them or not?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Religious (such as programmes which focus on religious belief, acts of worship and religious perspectives on issues)BASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS





55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

514614114171631615152222125417690391276857429967166(10) 10 - extremely10%16%Zmq4%9%8%10%7%4%10%11%v9%8%9%10%7%9%8%16%Zf8%9%9%8%10%7%9%fvimportant

ruv

19234746244517617363847836937617524330744506206201143240310551Not important (1-4)34%26%30%28%27%30%34%pq21%22%28%29%29%29%29%29%29%29%18%30%Zg28%32%26%24%33%Zb29%bg

24366768279698846734865113101543266372437104701302256251431378809Neither (5-7)43%41%43%42%48%40%39%58%Zlm45%35%39%39%43%41%44%44%41%43%42%40%40%46%Z43%41%42%

norsuvw

13273744442485617503547866536715421430690429221163137296225520Important (8-10)23%31%24%27%25%28%25%21%31%26%28%30%27%28%25%25%28%37%Zf26%30%26%25%30%Za24%27%af

-64-10-18-2-3-21*14-3-12-4-9-21-29-146-7714-38-655-85-30Net Difference-11%4%mn-6%-1%-1%-2%-9%*8%lmno-2%*1%t-2%-1%-3%-3%*19%Z-5%2%c-6%-1%6%Z-9%-2%

ostqstvx

5.255.975.405.665.655.625.315.706.05rv5.725.675.745.615.665.595.585.696.50Zf5.525.745.495.675.90Za5.375.64afMeanx

-2440-46-41464131152026738181414301646Don't know-2%3%2%l-2%3%-2%11%Zlmn4%lt2%*2%3%2%2%3%2%2%2%3%3%2%2%l

pqrstuvwx

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750120314315221609344740121310019524262387964901061114571277-195311539801953Unweighted Base

77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

9597157361553893991157850198337141647113-19211091192(1) 1 - not at all12%Zu8%11%s7%10%10%12%Zo9%11%9%11%8%11%8%13%14%10%9%-10%10%10%10%osimportant

u

4253702580154154484722114021463254-95465695(2) 25%5%5%5%5%4%5%5%5%5%5%5%5%5%4%5%7%Ze4%-5%4%6%b5%

518198341102258747161242753283123681-1325978132(3) 37%7%7%7%7%6%8%6%7%7%5%11%Zil7%6%3%10%8%7%-7%5%8%Zb7%b

6071983310031537873583596026533489-1317860131(4) 48%6%7%7%6%8%7%7%7%6%8%4%8%6%5%2%7%7%-7%7%6%7%

14120427471287581541911991461154011477262581213-345187158345(5) 518%18%19%s15%18%16%20%16%19%16%26%Zi16%15%16%23%22%18%17%-18%17%17%18%jo

jks

90164183722074795159126128483310964161352173-255150124255(6) 612%14%13%15%13%13%12%14%12%14%11%14%14%14%15%12%12%14%-13%14%13%13%

6914115653158527113910510437269254121343141-210138105210(7) 79%12%Zv11%11%10%14%Zr9%12%10%12%9%11%12%12%10%12%10%11%-11%13%Z11%11%rv

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

10216617989222468818012814045321117914859187-268161120268(8) 813%14%12%18%Zt14%13%11%16%Zp12%16%10%13%14%17%l12%7%13%15%g-14%15%13%14%gl

pt

2562681869173948503714173026231862-87524487(9) 93%5%Zv5%4%4%5%5%4%5%4%3%7%4%6%2%3%4%5%-4%5%5%4%

7493121451353154112868032216944111142103-1669091166(10) 10 - extremely10%8%8%9%9%9%7%10%8%9%7%9%9%9%10%9%9%8%-9%8%10%9%important

249302423127445106246305307244131672371132736148337-551293284551Not important (1-4)32%Zu26%29%26%28%29%32%Zo26%30%27%30%27%31%i24%24%32%33%Ze27%-29%27%30%29%io

u

3005096131966521573214894313782001003151955452176527-809474388809Neither (5-7)39%44%Zv43%40%42%43%42%42%42%42%46%40%41%41%48%45%39%42%-42%44%41%42%v

2003203681524269418134026425790702101502722120351-520302255520Important (8-10)26%28%26%31%Zt27%26%24%29%Zp26%29%21%28%l27%l32%Zl24%19%26%28%-27%28%27%27%lp

t

-4918-5525-19-11-6535-4313-413-2637*-15-28140-309-30-30Net Difference-6%2%-4%5%-1%-3%-8%3%Z-4%1%-9%1%-3%8%Zj*-13%-6%1%0%-2%1%-3%-2%

k

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

5.445.77Z5.555.90Z5.635.685.355.83Z5.535.775.295.76l5.625.97Z5.585.205.485.75Z-5.645.745.625.64lMeanvtpjlptv

2521331341520262719161161245829-46212646Don't know3%2%2%3%3%1%3%2%3%2%4%j4%j1%3%j4%4%2%2%-2%2%3%2%j

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921031501608157179231921491181772502551383570773118019617488695745109899641953Unweighted Base

55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

*-42222531321214121412-261011491726(1) 1 - not at all1%-2%1%1%1%2%3%m1%2%1%*1%1%2%2%1%-2%Z1%2%1%1%2%1%important

1-130546125341171624932910167132033(2) 22%-1%2%3%2%3%1%1%3%2%1%1%1%3%3%Zh1%1%2%1%3%1%1%2%2%hk

12118124-14321139139122115681422(3) 31%2%1%1%1%1%2%-1%3%2%1%1%1%1%2%1%*1%2%1%1%1%2%1%

13630443153324291131933719912251540(4) 42%3%4%m2%3%2%1%2%3%2%2%1%2%2%2%4%Zh1%1%2%3%1%2%3%2%2%h

67141011361775155181585438443191085236407355128(5) 510%nps8%9%n6%8%3%7%8%3%11%nps3%6%6%6%7%10%Zh4%8%6%7%6%7%7%6%7%h

3411120131515491311231894446673261124244527959138(6) 65%5%7%7%8%9%7%5%5%9%7%8%8%7%7%8%7%11%7%6%7%10%Ze8%6%7%ef

7523184231130152591930211407911110819199787664114105219(7) 713%6%15%s11%s14%s7%13%s19%Zlo15%sw7%12%10%9%11%13%13%10%8%12%Z10%12%12%11%11%11%hs

suw

13293935443413914472339555430512919523961370192140102214220434(8) 823%32%Zmo25%22%26%24%17%18%29%r17%24%19%23%23%21%23%22%25%22%26%Zc22%19%21%24%23%c

qru

9924268243736171714205943216951141963427511910983167144311(9) 917%10%16%16%15%21%nop16%22%opw10%10%12%21%nop18%16%16%13%18%Zi14%16%16%17%15%17%16%16%i

ww

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Table 93QC5 - How important for society, if at all, is it that BBC television provides each of the followingtypes of programmes, regardless of whether you personally watch them or not?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Current affairs (such as programmes which look in depth at political, social and economic issuese.g. Panorama, Newsnight, Question Time)BASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS





55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

14303148137506818493657927539416218637072483204179172283273556(10) 10 - extremely26%34%v20%30%v23%29%30%v22%30%27%35%tv32%v32%v30%27%22%34%Zi29%29%27%28%32%28%29%29%ivimportant

4413100121219591411997249833871135142295566121Not important (1-4)7%5%8%m6%7%7%8%m6%6%11%lm7%3%4%6%8%10%Zh4%3%7%Z7%7%5%6%7%6%hk

15164840549336225393736715431916626122464419172156156266219485Neither (5-7)28%18%31%sw25%30%s19%27%32%sw24%27%22%25%23%24%27%31%Zh21%26%25%23%25%29%e27%24%25%h

3667941103105127143491137211620617291538649580616711295164283576646371301Important (8-10)66%77%oqr61%68%o63%74%orv63%62%69%o54%71%o72%ov73%orv69%Zj63%58%75%Zi68%67%69%67%65%67%69%68%ijo

tv

336381100393115125451045810519716384233841276816010154653863286095711180Net Difference59%o72%Zoq52%62%orv56%67%orv55%57%63%o43%64%o69%Zor69%Zoq64%Zj55%48%71%Zi65%61%62%61%60%61%61%61%ijo

rtvtuvrtuvv

7.828.17ov7.567.97ov7.688.05o7.807.788.08ov7.418.11ov8.22Zo8.18ot8.03Zj7.757.478.32Zi8.067.937.927.937.997.967.937.94ijMeanrtvvov

---19--3-31121-11911871288313719Don't know---1%--1%-2%8%Zlmn1%*-1%1%1%1%3%Zf1%1%1%1%1%1%1%f

pqrstuvwx

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750120314315221609344740121310019524262387964901061114571277-195311539801953Unweighted Base

77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

18822425114122151336555413-26131726(1) 1 - not at all2%Zu1%2%1%2%*2%1%2%Zm1%3%Zj1%1%1%4%Zef4%Zef1%1%-1%1%2%1%muimportant

23102752752211249116114-2625-33191833(2) 23%Zu1%2%1%2%1%3%Zo1%2%m1%3%3%1%1%-2%1%2%-2%2%2%2%mou

1571941841210139559312712-2271122(3) 32%u1%1%1%1%1%2%1%1%1%1%2%1%1%1%2%2%1%-1%1%1%1%bu

251534633723172812129163431221-40231840(4) 43%Zu1%2%1%2%2%3%o1%3%1%3%i4%i2%1%3%2%3%2%-2%2%2%2%imo

u

69581101811413814798295914312313173266-1286259128(5) 59%Zu5%8%Zs4%7%Zq4%11%Zo4%10%Zm3%13%Zij6%4%5%11%e15%Ze7%5%-7%6%6%7%ejm

kfoqsu

7068108301083062768058431845318113683-1387066138(6) 69%Zu6%8%6%7%8%8%7%8%6%10%Zj7%6%7%7%10%8%7%-7%6%7%7%u

11010917544176431031171279351348352131354139-219129112219(7) 714%Zu9%12%9%11%12%13%o10%12%10%12%14%11%11%11%11%12%11%-11%12%12%11%ou

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

171263322112358761832512411939049179116252290296-434253212434(8) 822%23%22%23%23%21%24%22%23%21%21%20%23%25%23%20%20%24%-23%23%22%23%

98212209102254571052051581534138145867977216-311164155311(9) 913%18%Zv15%21%Zt16%16%14%18%Zp15%17%9%15%l19%Zl18%l7%8%17%gh17%gh-16%15%16%16%gh

lptv

159397397159432124152404225331103672401452929132366-556341271556(10) 10 - extremely21%34%Zv28%32%Z28%34%Zr20%35%Zp22%37%Zn24%27%31%l31%l26%25%29%29%-29%31%Z28%29%lnimportant

prv

8239102191041871508635412342149113071-1216364121Not important (1-4)11%Zu3%7%Zs4%7%5%9%Zo4%8%Zm4%9%Zij9%i5%3%8%10%7%6%-6%6%7%6%imo

su

2492363949139887245240305180153661591063341122288-485261237485Neither (5-7)32%Zu20%27%Zs19%25%24%32%Zo21%30%Zm20%35%Zi27%21%23%29%36%Ze27%23%-25%24%25%25%ej

jmosu

42987292837310442574408616246772341535653476260299877-13017596381301Important (8-10)55%76%Zv65%76%Zt67%71%57%74%Zp61%75%Zn54%62%73%Zk74%Zk55%53%66%g70%Zg-68%70%Z67%68%gh

llhlnptv

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

3478338263549402393698105386411931305233335249270806011806965741180Net Difference45%72%Zv57%72%Zt60%66%48%70%Zp52%71%Zn44%53%68%Zk71%Zk47%43%60%gh65%Zg0%61%64%Za60%61%gh

llhklnptv

7.368.33Z7.818.33Z7.888.20Z7.428.29Z7.568.38Z7.317.75l8.19Z8.24Z7.497.267.94g8.05Z-7.948.05Z7.927.94gMeanvtrpnklklghhlnpr

tv

14515419*119136105328218-1971519Don't know2%Zu*1%1%1%*1%1%1%1%2%Zij2%j**7%Zef2%*1%-1%1%2%b1%ju

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Education (suchCurrent affairsas programmes

(such ashelping peopleprogrammesReligious (suchwith theirwhich look inas programmesformal and

depth atwhich focus ongeneralpolitical,religiouseducation, andArts & Culture

social andbelief, acts ofproviding(such aseconomic issuesworship andinformationtheatre,e.g. Panorama,religiousabout socialclassical

Newsnight,perspectives onissues such asChildren'smusic, cinema,Question Time)issues)mental health)Comedyprogrammesliterature etc)

195319531953195319531953Unweighted Base

192619261926192619261926Weighted Base

2619222346250(1) 1 - not at all1%10%1%2%3%3%important

339517284138(2) 22%5%1%1%2%2%

2213234334457(3) 31%7%2%2%2%3%

4013149646676(4) 42%7%3%3%3%4%

128345160210196243(5) 57%18%8%11%10%13%

138255156230141203(6) 67%13%8%12%7%11%

219210276318257307(7) 711%11%14%17%13%16%

434268426437380420(8) 823%14%22%23%20%22%

31187249213213193(9) 916%4%13%11%11%10%

556166512340479314(10) 10 - extremely29%9%27%18%25%16%important

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Table 95QC5 - How important for society, if at all, is it that BBC television provides each of the followingtypes of programmes, regardless of whether you personally watch them or not? Pleasegive a score of 1-10 where 1 means not at all important and 10 means extremely important.BASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS






192619261926192619261926Weighted Base

121551123159213221Not important (1-4)6%29%6%8%11%11%

485809592758593752Neither (5-7)25%42%31%39%31%39%

130152011889901072927Important (8-10)68%27%62%51%56%48%

1180-301065830859705Net Difference61%-2%55%43%45%37%

7.945.647.787.307.407.06Mean

194624204826Don't know1%2%1%1%2%1%

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Table 95QC5 - How important for society, if at all, is it that BBC television provides each of the followingtypes of programmes, regardless of whether you personally watch them or not? Pleasegive a score of 1-10 where 1 means not at all important and 10 means extremely important.BASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS




921031501608157179231921491181772502551383570773118019617488695745109899641953Unweighted Base

55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

3449104105410313113535967510320816787137045378715310815104193115996421241Current affairs (such61%q56%68%q65%q62%q76%Zno60%q45%59%56%63%q72%Zno71%Zop66%Zj61%53%73%Zi62%65%68%Zc66%c57%60%69%Zb64%bcias programmes which

pqrtuwpqruwqruwqlook in depth atxpolitical, social and

economic issuese.g. Panorama,Newsnight, QuestionTime)

28459188275100122488968106154118743302447599899534033283145175291046Comedy50%51%59%t54%t45%58%t54%61%t55%51%65%Zlm54%50%56%Zj50%53%56%36%57%Zg54%52%58%52%57%Zb54%bgj

ortuwxt

82840551646354224742601227848114720642255569293195140328300628Arts & Culture (such15%32%x26%34%Zrx39%rvx37%rx24%28%29%x31%x36%rx42%Zpq33%rx37%Zj24%24%39%Zi22%34%Zg39%Zcd31%26%33%32%33%cgias theatre, classical

ruvxjrxmusic, cinema,literature etc)

15275350649476521534754918041818323037169530235190175324277601Education (such as27%30%34%31%30%27%29%26%32%35%33%32%34%32%30%27%34%Zi28%32%32%30%32%32%30%31%iprogrammes helping

people with theirformal and generaleducation, andprovidinginformation aboutsocial issues such asmental health)

1121233153327362030363355461252461921795531588150132237134371Children's programmes20%24%15%19%20%16%16%25%18%26%rv20%19%19%9%40%Zk23%Zh17%22%19%12%24%Ze24%Ze24%Za14%19%aeh

k

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Table 96QC6 - Thinking about all of the BBC television channels that you watched in the past three months, whichof these types of programmes, if any, do you watch on a regular basis? Please think of all the BBCprogrammes that you watch on television, BBC i-Player or other catch up and on demand services.BASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS





55*88*155162816617222779*164135*1652872351317610849107724516747476345459989291926Weighted Base

210161551619276131793117142418210127154111452710875182Religious (such as4%11%10%9%10%11%12%n8%8%12%5%11%7%11%Zj7%10%9%11%9%15%Zcd7%5%11%8%9%cdjprogrammes which focus

on religious belief,acts of worship andreligiousperspectives onissues)

4977142143414015619067144110145270211116653570899320714866595484948738281701Any (Net)88%87%92%or88%85%91%84%85%88%82%88%94%Zno90%89%88%83%92%Zi85%89%88%86%91%88%89%88%ir

qrtuw

71113193251637121925181724149751408438186868651124100224None of these12%13%m8%12%m15%m9%16%Zmuv15%m12%18%mv11%6%10%11%12%16%Zh8%15%11%12%14%9%12%11%12%hm

---1------1--1-1--11---11I don't know---*------1%Zu--*-*--**---**

2.012.342.312.42x2.43x2.48x2.322.282.282.59x2.51x2.45x2.39x2.382.412.272.48Zi2.162.42Zg2.49Zc2.42c2.232.422.362.39cgMean number of genresixwatched

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750120314315221609344740121310019524262387964901061114571277-195311539801953Unweighted Base

77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

40783487736310002414058355796621901425403664552246897-12417116151241Current affairs (such53%72%Zv61%74%Zt64%67%53%72%Zp56%74%Zn43%58%l70%Zk78%Zj40%46%54%h72%Zf-64%65%65%64%fgas programmes which

lklghhklnplook in depth attvpolitical, social and

economic issuese.g. Panorama,Newsnight, QuestionTime)

3646827492978262203636824915551781444522683953216736-10466205251046Comedy47%59%Zv52%61%Zt53%61%Zr47%59%Zp48%62%Zn41%58%l59%Zl57%l34%47%48%h59%Zf-54%57%Z55%54%fh

ghlnprtv

19543341021850512315547326036875522972012223133447-628377300628Arts & Culture (such25%38%Zv29%45%Zt32%34%20%41%Zp25%41%Zn17%21%39%Zk43%Zk20%20%30%36%Zf-33%35%Z31%33%ghas theatre, classical

llghklnptmusic, cinema,vliterature etc)

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

19240940819346613417642426533693722621722528134411-601341317601Education (such as25%35%Zv28%39%Zt30%37%Zr23%37%Zp26%37%Zn21%29%l34%Zl37%Zl22%25%30%33%Zh-31%31%33%31%lnprogrammes helping

prtvpeople with theirformal and generaleducation, andprovidinginformation aboutsocial issues such asmental health)

15022129378285861462251931781054712396211379258-371199201371Children's programmes19%19%20%16%18%24%Zr19%19%19%20%24%Zj19%16%20%19%11%17%21%g-19%18%21%b19%gj

rs

929112953162206112210775121488683330146-18211180182Religious (such as12%Zu8%9%11%10%Zq6%8%10%10%8%3%6%11%Zkl15%Zk2%2%7%12%Zfg-9%10%8%9%fghprogrammes which focus

lhlquon religious belief,acts of worship andreligiousperspectives onissues)

626107512554471368333624107786283933321671043881873881142-17019668391701Any (Net)81%93%Zv87%91%Zt87%92%Zr81%93%Zp84%93%Zn76%87%l92%Zk93%Zk72%76%86%gh92%Zf-88%89%88%88%gh

llghlnprtv

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77411531438488156436276711591028899438247768469112*115*4521245-**192610909531926Weighted Base

1467818242195291418316559105315830322763102-224122114224None of these19%Zu7%13%Zs9%12%Zq8%18%Zo7%16%Zm7%24%Zij13%ij8%6%28%Zef24%Ze14%e8%-12%11%12%12%ei

kfjmoqsu

1-1-1-1-1----1---1-11-1I don't know*-*-*-*-*----*---*-**-*

2.232.48Z2.282.69Z2.372.472.092.56Z2.202.59Z1.962.18l2.48Z2.67Z1.921.982.162.53Z-2.392.442.432.39fMean number of genresvtpnkljklfghghklnwatched

ptv

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153444594667363314737691149453515220048749633370189128353334687Unweighted Base

8**28**40*55164*63*54*22**47*42**60*122*78*48114720642255*569293195140328300628Weighted Base

---2-1-----2-2--2-2-122-2(1) 1 - not at all---*-1%-----1%-*--1%-*-*1%1%-*well

---1--1-----**1*1*1*1--11(2) 2---*--2%Zu-----**1%**1%**1%--**

---1-------1-1--1-11--1-1(3) 3---*-------1%-*--*-**--*-*

--3123-1-122-2951052135368715(4) 4--7%ms2%5%m-3%-3%5%4%m-2%2%4%5%Zh1%3%2%2%2%5%2%2%2%h

116361533483713311232173722176261844(5) 59%5%14%lt7%l1%8%6%15%9%19%5%6%2%7%7%11%Zh5%12%7%7%9%4%8%6%7%hl

25452724*61058951112240557251720362662(6) 620%17%11%9%11%3%8%2%13%24%8%7%12%11%7%11%10%9%10%9%9%14%11%9%10%

2591271315147109142520110335093161275448416479143(7) 721%17%23%23%21%23%25%33%22%21%23%21%26%23%23%24%22%28%22%18%25%29%e19%26%b23%be

210101371815116154173119123364411591488743308772159(8) 823%35%25%25%29%24%20%27%33%10%29%25%25%26%24%21%27%17%26%30%Z22%21%27%24%25%

1339916146277102512852229798975631215750107(9) 912%12%9%18%25%22%12%10%15%16%16%20%16%18%15%14%19%14%17%19%16%15%17%17%17%

1347859143228221460272562880383415434487(10) 10 - extremely16%12%11%14%9%14%25%Zpt13%4%4%13%18%p17%p12%19%12%15%14%14%13%17%11%13%15%14%well

u

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Table 98QC7 - And how well, if at all, do you think BBC television does in each of the following, compared toother television channels that you watch? Please give a score of 1-10 where 1 means notat all well and 10 means extremely well.Arts & Culture (such as theatre, classical music, cinema, literature etc)BASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS AND WHO WATCHED THESE GENRES





8**28**40*55164*63*54*22**47*42**60*122*78*48114720642255*569293195140328300628Weighted Base

--317312-1222213610921775811819Not well (1-4)--7%3%5%1%4%-3%5%4%2%3%3%4%5%2%4%3%2%2%6%3%3%3%h

411192152122211121272140301945596154272221018366126123249Neither (5-7)49%39%48%39%33%35%39%50%45%64%36%33%39%40%37%46%Zh36%50%39%34%42%47%e38%41%40%eh

4171831540383111251335784526985982562532618110766187166354Well (8-10)51%59%45%57%62%60%57%50%52%31%59%64%v58%56%58%47%61%Zi45%57%62%Zc55%47%57%56%56%ci

4171529837372811231133764325679882462230817410258176158334Net Difference51%59%38%54%57%59%v52%50%49%25%55%62%v56%53%53%43%58%Zi41%54%59%Zc52%41%54%53%53%civ

7.577.707.167.71v7.767.88v7.827.557.356.787.737.93v7.85v7.657.747.387.81Zi7.407.697.78c7.707.417.627.727.67ivMean

-1-5-3----11-51331551-416Don't know-2%-1%-5%Zu----2%1%-1%*1%1%2%1%2%*-1%*1%

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20847944624156712016352427541277583202302625143492-687417329687Unweighted Base

195433410218505123*15547326036875*52*29720122**23**133447-**628377300628Weighted Base

2-2-2-1221-1-21--2-21-2(1) 1 - not at all1%u-1%-*-**1%*-1%j-1%3%--*-**-*well

1-1-1*-1*1-*-1-1-*-1--1(2) 21%-*-**-***-1%-*-4%-*-*--*

1-1-1--11---1----1-1-11(3) 3*-*-*--**---*----*-*-**

87114132961147-532-311-156515(4) 44%2%3%2%3%1%6%Zo1%4%Zm1%9%Zij-2%1%7%-2%2%-2%2%2%2%mou

k

222226183771233291595141633830-44252444(5) 511%Zu5%6%8%7%5%7%7%11%Zm4%12%j10%5%8%15%14%6%7%-7%7%8%7%jmu

20424517501216462835573910-51641-62353062(6) 610%10%11%8%10%10%10%10%11%9%7%13%i13%Zi5%-21%12%9%-10%9%10%10%i

4310010241114294598578618978384430105-1439163143(7) 722%23%25%19%23%24%29%Zo21%22%23%24%17%26%19%17%19%23%23%-23%24%21%23%o

491101025712633331266198181173563535116-1599779159(8) 825%25%25%26%25%27%21%27%23%27%24%22%25%28%16%22%26%26%-25%26%26%25%

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195433410218505123*15547326036875*52*29720122**23**133447-**628377300628Weighted Base

2978674087211988436410144835643066-1076452107(9) 915%18%16%19%17%17%12%19%17%17%13%26%16%17%26%18%22%e15%-17%17%17%17%e

147348396820187024637436404*1172-87534487(10) 10 - extremely7%17%Zv12%18%Zt13%16%11%15%9%17%Zn9%8%12%20%Zj16%2%8%16%Zf-14%14%15%14%fnwell

ltv

137164172910145716521313-197619Not well (1-4)6%Zu2%4%2%3%2%6%Zo2%5%Zm1%9%Zij2%2%2%10%4%2%3%-3%2%2%3%bmo

u

8616417377202487317611413532211316571354176-249151117249Neither (5-7)44%38%42%35%40%39%47%Zo37%44%37%42%40%44%Zi32%32%54%40%39%-40%40%39%40%io

9226121713628173692841282263429157131131075254-354215175354Well (8-10)47%60%Zv53%63%Zt56%60%45%60%Zp49%61%Zn46%57%53%65%Zj58%42%56%57%-56%57%58%56%np

ltv

8025420213226371602741142202728150126119722410334208169334Net Difference41%59%Zv49%61%Zt52%58%39%58%Zp44%60%Zn36%54%l51%l63%Zj48%38%54%54%0%53%55%56%53%ln

lptv

7.197.88Z7.567.87Z7.637.827.367.77Z7.337.91Z7.197.557.64l7.91Z7.486.937.657.72-7.677.747.737.67lMeanvtpnlnptv

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195433410218505123*15547326036875*52*29720122**23**133447-**628377300628Weighted Base

41416-3241213---24-6416Don't know2%u*1%*1%-2%*2%*3%i1%1%---1%1%-1%1%*1%mou

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19232229830283524282534454913622617119142318104137121235127362Unweighted Base

11**21**23**31533**27**36**20**30**36**33**55*46*12524619217955*31588*150132*237134*371Weighted Base

---1------1---11--1-1--11(1) 1 - not at all---*------3%---*1%--*-1%--1%*well

*--21-----1---22--2--22-2(2) 23%--1%2%-----4%---1%1%--1%--2%1%-1%

---2-----21---221-2-12122(3) 3---1%-----4%2%---1%1%*-1%-1%1%*1%1%

-1-1--*-1----212--22-12-2(4) 4-6%-*--1%-3%----1%*1%--1%2%-1%1%-1%

-132432513-15313151710126971219828(5) 5-6%11%8%8%9%15%5%11%-2%9%8%10%6%9%6%2%8%10%4%9%8%6%7%

1-2263-5335*42101920101287139191129(6) 67%-9%8%10%-15%15%12%15%1%6%4%8%8%10%5%3%9%8%8%7%8%8%8%

222425-51211287222629181533151715351347(7) 715%9%7%13%15%-15%7%6%32%7%15%15%18%10%15%10%27%Zf10%18%12%11%15%10%13%f

1477251276666111335494144975263127533184(8) 813%21%28%23%16%43%21%29%21%16%19%19%28%28%20%21%24%17%24%29%21%21%22%23%23%

4523483153-2741232232183572017291645(9) 935%24%9%11%25%13%3%25%10%-7%12%9%10%13%12%12%15%11%8%13%13%12%12%12%

37810788114101218191631955075181072058467649125(10) 10 - extremely27%33%35%34%24%31%31%19%35%32%55%34%36%25%38%Zk26%42%Zi33%34%23%39%e35%32%37%34%eikwell

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Table 100QC7 - And how well, if at all, do you think BBC television does in each of the following, compared toother television channels that you watch? Please give a score of 1-10 where 1 means notat all well and 10 means extremely well.Children's programmesBASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS AND WHO WATCHED THESE GENRES





11**21**23**31533**27**36**20**30**36**33**55*46*12524619217955*31588*150132*237134*371Weighted Base

*1-61-*-123--2671-8225538Not well (1-4)3%6%-2%2%-1%-3%4%10%--1%3%4%*-3%2%1%3%2%2%2%h

23692112165817317124460663818863237367332104Neither (5-7)22%16%28%29%33%9%44%27%28%47%10%31%27%36%Zj24%35%Zh21%32%27%36%24%27%31%24%28%h

817172122124201519172736337817611514036217541099115896254Well (8-10)75%78%72%67%65%87%54%73%65%49%81%66%73%62%72%60%78%Zi66%69%61%73%69%67%72%69%i

815172062124191519162336337617010713936209521088615393246Net Difference72%72%72%65%63%87%53%73%63%45%71%66%73%61%69%56%77%Zi66%66%59%72%65%64%70%66%i

8.418.378.208.158.048.507.718.098.097.818.448.268.357.908.317.818.56Zi8.438.137.828.42e8.138.108.308.17eiMeank

---4-1--1--2-133113121134Don't know---1%-4%--4%--4%-1%1%2%1%2%1%1%1%1%*2%1%

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13522727983279831372251801821044512192201578249-362208202362Unweighted Base

150*22129378*28586*146*225193178105*47*123*96*21**13**79*258-**371199201371Weighted Base

-11-1--1-11------1-1111(1) 1 - not at all-1%*-*--1%-1%1%------*-*1%1%*well

212-21212-2-*---*2-21-2(2) 21%*1%-1%1%1%*1%-2%-*---*1%-1%*-1%

-22112-2-22--1--21-2222(3) 3-1%1%1%*2%-1%-1%1%--1%--2%*-1%1%1%1%

2-2-2121*211*----2-2222(4) 42%-1%-1%1%1%**1%1%2%*----1%-1%1%1%1%

2442712621612199965712519-2891328(5) 516%Zu2%9%s1%9%2%11%5%10%5%9%13%4%8%7%11%7%8%-7%4%6%7%boq

su

141628222816142181334102-522-29111529(6) 69%7%9%s2%8%9%11%6%11%5%12%j6%3%10%10%-7%8%-8%5%7%8%bjm

s

24243993215153329181441713221331-47192847(7) 716%11%13%11%11%18%10%15%15%10%13%9%14%13%8%12%17%12%-13%9%14%13%b

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150*22129378*28586*146*225193178105*47*123*96*21**13**79*258-**371199201371Weighted Base

3549671764203450444119113025241761-84495184(8) 824%22%23%22%23%23%23%22%23%23%18%23%24%26%11%29%22%24%-23%25%25%23%

1233301434111332172714511143*635-45301945(9) 98%15%Z10%18%12%12%9%14%9%15%14%10%9%15%14%3%7%14%-12%15%a10%12%

36899035982745805669301554261042982-1257467125(10) 10 - extremely24%40%Zv31%45%Zt34%31%31%36%29%39%29%31%44%Zi27%48%28%37%32%-34%37%33%34%vwell

l

44715335356111--26-8768Not well (1-4)3%2%3%1%2%3%2%2%1%3%6%Z2%1%1%--2%2%-2%3%3%2%

6143931179254658693536132630632472-1043855104Neither (5-7)41%Zu19%32%Zs14%28%29%32%26%36%Zm20%34%27%21%31%26%24%30%28%-28%19%28%b28%bm

su

831711886619758921621171376330956516852179-254153137254Well (8-10)56%77%Zv64%85%Zt69%67%63%72%61%77%Zn60%64%78%Zl68%74%60%66%69%-69%77%Za68%69%nt

v

7916718066191558915711413258309464168501720246147131246Net Difference53%75%Zv62%84%Zt67%64%61%70%59%74%Zn55%63%77%Zl67%74%60%63%67%0%66%74%Za65%66%ln

tv

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150*22129378*28586*146*225193178105*47*123*96*21**13**79*258-**371199201371Weighted Base

7.618.56Z7.998.85Z8.188.157.948.327.938.44Z7.778.098.62Z8.088.618.168.188.13-8.178.40Z8.148.17lMeanvtnilntv

134-4-4-4--31--211-4134Don't know1%1%1%-1%-3%o-2%--7%Zil1%--16%1%*-1%*2%1%e

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465586899771101255886611131351347912954226647710044763073035155711086Unweighted Base

28*45*91*88275*100*12248*89*68*106*15411874330244759989*9534033283145175291046Weighted Base

1--4--1---3--2332-423-134(1) 1 - not at all2%--*--1%---3%Zu--*1%1%*-**1%-*1%*well

*-15-1----2114215-633*236(2) 21%-1%1%-1%----2%1%1%1%1%*1%-1%1%1%**1%1%

*129-23-21-1-11258-137239313(3) 32%1%3%1%-2%2%-3%2%-*-1%1%1%1%-1%2%1%1%2%1%1%

2*620232-314411612161112610126111728(4) 46%1%6%2%3%3%2%-3%1%4%3%1%2%4%4%2%1%3%3%4%2%2%3%3%

471092811132138717129221516281044935286547112(5) 513%16%11%10%11%11%11%5%14%12%7%11%10%12%Zj7%11%10%9%11%12%11%9%13%9%11%j

231311561217517819141785484687131193849466172133(6) 69%6%15%13%8%12%14%10%19%mw12%17%9%15%11%16%10%14%Z15%13%9%15%e15%e12%14%13%e

31219205202031121620263227170688115723214966478116122238(7) 79%27%x21%23%x27%x20%25%x25%18%29%x25%21%23%23%22%18%26%Zi26%22%24%19%25%23%23%23%ix

1111322391932331721924503519993139153262671119588133160293(8) 839%o25%35%o27%o25%32%o27%o35%o24%13%22%33%o29%o27%31%31%26%29%28%27%29%28%26%30%28%ho

12310010912579923168125456011933632374957105(9) 94%4%3%11%Zv13%v9%9%10%8%14%v9%15%v14%v11%8%10%10%12%10%9%10%12%9%11%10%v

49688107127910131188028555361024833266642107(10) 10 - extremely16%20%Zlm7%10%13%7%10%15%10%15%12%7%7%11%9%12%9%6%11%12%10%8%13%Za8%10%awell

suv

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Table 102QC7 - And how well, if at all, do you think BBC television does in each of the following, compared toother television channels that you watch? Please give a score of 1-10 where 1 means notat all well and 10 means extremely well.ComedyBASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS AND WHO WATCHED THESE GENRES





28*45*91*88275*100*12248*89*68*106*15411874330244759989*9534033283145175291046Weighted Base

31938256-5296232182525149221910232751Not well (1-4)11%lq2%9%lq4%3%5%5%-6%3%8%lq4%2%4%6%6%4%1%5%5%6%3%5%5%5%

8224241134426019463752635634713717830645437183148152242241483Neither (5-7)30%49%46%47%46%42%49%40%52%x54%x49%41%48%47%45%40%51%Zi50%46%45%45%48%47%46%46%ix

16224042738495629372846845936014623926642462195160151248258505Well (8-10)59%49%44%48%51%49%46%60%p42%41%43%55%50%48%48%54%Zh44%47%48%48%49%48%48%49%48%h

13213238936435029322637785732812721424141413173141142224231455Net Difference48%47%35%44%n48%43%41%60%Zno36%39%35%51%nv48%44%42%48%Zh40%46%43%43%43%45%43%44%44%h

pruv

7.177.486.917.307.52v7.217.207.79Zn7.027.397.097.397.357.297.227.357.217.367.267.277.207.347.297.257.27Meanprsuv

---6-4--11-1-425225411336Don't know---1%-4%Zlru--1%2%-*-1%1%1%*2%*1%**1%1%1%

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3617257603268722143577294905961791434652963652225772-10866595541086Unweighted Base

36468274929782622036368249155517814445226839**53*216736-**10466205251046Weighted Base

134-4-23141-12-112-4234(1) 1 - not at all**1%-1%-***1%1%-*1%-2%**-**1%*well

33515133332-21--24-6246(2) 21%*1%*1%1%1%*1%1%1%-1%*--1%1%-1%*1%1%

6612111248575152-1210-138713(3) 32%1%2%*1%1%1%1%1%1%3%1%1%1%-2%1%1%-1%1%1%1%

1612217226919208771131-918-28141528(4) 44%Zu2%3%2%3%3%2%3%4%Zm1%4%5%i3%1%1%-4%3%-3%2%3%3%mu

5063892490223875694323183833382775-1126055112(5) 514%u9%12%8%11%10%10%11%14%Zm8%13%13%8%12%7%15%13%10%-11%10%11%11%mu

448997361023046876073282059254104277-1337676133(6) 612%13%13%12%12%14%13%13%12%13%16%14%13%9%11%18%19%Ze10%-13%12%14%13%e

6817016672184547915910313535321096291351165-238148121238(7) 719%25%Zv22%24%22%25%22%23%21%24%20%22%24%23%23%25%24%22%-23%24%23%23%v

93200197952336099194122170423613283121255214-293188138293(8) 825%29%26%32%28%27%27%28%25%31%Z23%25%29%31%32%22%25%29%-28%30%a26%28%

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36468274929782622036368249155517814445226839**53*216736-**10466205251046Weighted Base

3471743179263372495617214025661477-1055455105(9) 99%10%10%10%10%12%9%11%10%10%10%15%9%9%15%11%7%10%-10%9%10%10%

456279299018446353541665332421388-1076551107(10) 10 - extremely12%9%10%10%11%8%12%9%11%10%9%4%12%k12%k11%3%6%12%Zf-10%11%10%10%fkwell

262442942918322922157207121335-51252951Not well (1-4)7%Zu4%6%3%5%4%5%5%6%4%9%Zij5%4%3%1%3%6%5%-5%4%5%5%u

16232135113337710716332023225186702071211631120316-483284252483Neither (5-7)45%47%47%45%46%49%45%47%47%45%48%49%46%45%41%58%e56%Ze43%-46%46%48%46%e

1723343501554021031773292252817563225141222082379-505307243505Well (8-10)47%49%47%52%49%47%49%48%46%51%42%44%50%52%l58%37%38%52%Zf-48%50%46%48%f

1453093091463609515829619625959562051332218693440455282215455Net Difference40%45%41%49%Zt44%43%44%43%40%47%Zn33%39%45%l50%Zk57%33%32%47%Zf0%44%46%a41%44%fl

lt

7.167.337.207.44Z7.277.277.307.257.177.356.957.127.36l7.40l7.676.886.907.38Z-7.277.337.207.27fMeanfl

436-515161231--1-6-6316Don't know1%*1%-1%*1%o*1%*1%2%Zij*--1%-1%-1%1%*1%mo

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28315453351507228524261849346418222741961584291185170330316646Unweighted Base

15**27**53*50649*47*65*21**53*47*54*91*80*41818323037169*530235190175324277601Weighted Base

---1-------1-1--1-11--1-1(1) 1 - not at all---*-------1%-*--*-**--*-*well

---4--1-2--1-3122-422--44(2) 2---1%--2%-3%--2%-1%1%1%1%-1%1%1%--1%b1%

--172-1--112-253434142437(3) 3--1%1%3%-2%--2%1%2%-*3%Zk1%1%4%f1%*2%1%1%1%1%efk

-1-11-11-4112110284-126338412(4) 4-5%-2%-2%2%-7%Zu3%2%2%1%2%1%3%1%-2%2%1%2%3%1%2%h

-1339154-31151831122122835171511232043(5) 5-3%6%8%m2%11%m7%-7%25%Zmpr9%m1%10%m7%7%9%6%11%7%7%8%6%7%7%7%m

tuv

3333834614257635131829741171416252247(6) 622%13%5%8%6%8%9%3%8%5%9%8%8%8%7%8%8%10%8%7%7%9%8%8%8%

251393109136117616147834426914984038346151112(7) 711%17%24%18%21%19%20%29%22%15%12%17%17%19%18%18%19%20%18%17%20%19%19%18%19%

5917162171722716111730251385669124191758952529994193(8) 836%34%32%32%35%35%34%35%31%24%31%33%32%33%30%30%33%27%33%38%Zd28%29%31%34%32%

111378117444671815623133611182303231464793(9) 99%6%24%pr15%r23%r14%7%22%8%14%13%20%r19%r15%17%14%16%16%15%13%17%18%14%17%16%r

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Table 104QC7 - And how well, if at all, do you think BBC television does in each of the following, compared toother television channels that you watch? Please give a score of 1-10 where 1 means notat all well and 10 means extremely well.Education (such as programmes helping people with their formal and general education, and providing information about social issues such as mental health)BASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS AND WHO WATCHED THESE GENRES





15**27**53*50649*47*65*21**53*47*54*91*80*41818323037169*530235190175324277601Weighted Base

34471551028512131154283052774283025542983(10) 10 - extremely22%17%8%14%10%10%15%11%14%11%23%Zv15%13%13%15%13%14%10%14%12%16%14%17%a10%14%awell

-1122214-522611691312321996131124Not well (1-4)-5%1%4%3%2%6%-10%Zl5%4%7%1%4%5%5%3%4%4%4%5%3%4%4%4%

59191701417237192116242814458811212817474676111092202Neither (5-7)33%33%35%34%29%37%36%32%36%44%30%27%35%34%32%35%33%41%33%32%35%35%34%33%34%

10153431133283714282336605125411513223737331148114107200170369Well (8-10)67%56%64%61%67%59%57%68%53%49%67%67%64%61%63%58%64%53%62%63%60%61%62%61%61%

10143328831273314232034555023910611922534310139105102186159345Net Difference67%52%63%57%64%58%51%68%43%44%63%60%63%p57%58%52%61%Z49%58%59%55%58%58%57%57%p

8.007.667.837.657.867.617.508.087.337.147.867.777.807.667.727.537.767.417.717.647.667.747.737.627.68Mean

-2-4-11-*1---4141144-1145Don't know-6%-1%-2%2%-1%2%---1%1%2%*1%1%2%-1%*1%1%

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19944743820851613018646027437297752821902332139450-646385333646Unweighted Base

19240940819346613417642426533693*72*26217225**28**134411-**601341317601Weighted Base

1-1-1--11---1----1-1-11(1) 1 - not at all*-*-*--**---*----*-*-**well

134-22-422-211211--4214(2) 21%1%1%-1%1%-1%1%1%-2%1%1%7%3%1%--1%1%*1%

25615225342131--17-7467(3) 31%1%1%1%1%2%1%1%1%1%2%2%1%1%--*2%-1%1%2%1%

7511112-111746-43-148-127412(4) 44%1%3%*3%-6%Zo*3%1%6%Zij-1%1%-2%3%2%-2%2%1%2%osu

2122321135812312122941813-21129-43222443(5) 511%Zu5%8%6%8%6%7%7%8%7%10%6%7%7%-8%8%7%-7%6%8%7%u

133443540720272424145208451028-47301847(6) 67%8%10%Zs2%9%5%12%o6%9%7%15%Zi6%8%5%16%18%8%7%-8%9%6%8%aos

4269723982303774565517144833562775-1126067112(7) 722%17%18%20%17%22%21%17%21%16%18%19%18%19%19%20%20%18%-19%18%21%19%

5314112272152414115376117232185654642142-193114101193(8) 828%34%30%37%33%31%23%36%Zp29%35%25%29%32%38%l15%22%31%34%-32%33%32%32%p

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19240940819346613417642426533693*72*26217225**28**134411-**601341317601Weighted Base

2569652970232568445012144421542458-93525093(9) 913%17%16%15%15%17%14%16%17%15%13%20%17%12%21%14%18%14%-16%15%16%16%

2261503261212458285410113526541460-83474183(10) 10 - extremely11%15%12%17%13%16%14%14%11%16%Z11%16%13%15%18%13%11%15%-14%14%13%14%well

111322220413111311739522615-24131224Not well (1-4)6%3%5%Zs1%4%3%8%Zo3%5%3%8%4%3%3%7%6%4%4%-4%4%4%4%os

771251475515745701321011013922865391348132-202111109202Neither (5-7)40%u31%36%29%34%33%40%31%38%30%43%31%33%31%35%45%36%32%-34%33%34%34%mo

u

9927023613328485912791482214546164112141480259-369213192369Well (8-10)52%66%Zv58%69%Zt61%64%51%66%Zp56%66%Zn49%65%63%l65%l55%49%60%63%-61%62%61%61%ln

ptv

89256214131264817726813521038431551071212752440345200180345Net Difference46%63%Zv52%68%Zt57%60%44%63%Zp51%63%Zn41%61%l59%l62%l48%43%56%59%0%57%59%57%57%ln

ptv

7.397.81Z7.528.01Z7.637.827.447.77Z7.517.81Z7.247.807.72l7.79l7.647.337.617.72-7.687.717.677.68lMeanvtpntv

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19240940819346613417642426533693*72*26217225**28**134411-**601341317601Weighted Base

5*335-23321-321--4-5445Don't know2%Zu*1%1%1%-1%1%1%1%1%-1%1%4%--1%-1%1%1%1%u

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5111615315202481511112920147387311222162121402410382185Unweighted Base

2**10**16**15516**19**27**6**13**17**9**31**17**14241*82*101*27**154111*45*27**108*75*182Weighted Base

-1-5--1--3-1-51423315-426(1) 1 - not at all-8%-3%--5%--19%-2%-3%4%5%2%12%2%1%10%Ze-4%3%3%efwell

-1-7--1-1-14-711716242448(2) 2-6%-5%--4%-9%-15%12%-5%2%1%7%4%4%2%8%6%3%5%4%

-*162----2*1-343434331437(3) 3-5%5%4%10%----14%6%3%-2%10%k4%4%11%3%3%6%4%4%4%4%fk

---311-------11111111-3-3(4) 4---2%8%6%-------1%3%2%1%5%1%1%3%-2%-1%f

-1421185112-121961782231654141125(5) 5-6%23%13%4%40%18%17%9%12%-3%14%14%14%20%h8%6%15%15%11%14%13%14%14%h

1-120-2225413214781351687671421(6) 627%-4%13%-12%7%25%35%21%11%9%13%10%18%10%13%18%11%7%16%21%7%18%Zb12%be

1312924412124827712226292266191634(7) 724%31%9%19%15%23%14%20%17%7%24%14%46%19%18%15%22%21%19%20%13%23%17%21%19%

*24307141221933151818531257427936(8) 813%24%23%19%41%7%14%22%15%14%11%28%16%22%13%21%18%18%20%23%15%15%25%a11%20%a

--21112211-21-11148-11102-8412(9) 9--10%7%8%11%6%17%10%-22%4%-8%3%5%8%-7%9%5%-7%6%7%

124202-6-11*7222511161251853151126(10) 10 - extremely35%20%25%13%13%-24%-5%6%6%23%11%15%11%13%15%5%16%16%12%13%14%15%14%well

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Table 106QC7 - And how well, if at all, do you think BBC television does in each of the following, compared toother television channels that you watch? Please give a score of 1-10 where 1 means notat all well and 10 means extremely well.Religious (such as programmes which focus on religious belief, acts of worship and religious perspectives on issues)BASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS AND WHO WATCHED THESE GENRES





2**10**16**15516**19**27**6**13**17**9**31**17**14241*82*101*27**154111*45*27**108*75*182Weighted Base

-2120312-1625-158914914813314923Not well (1-4)-19%5%13%19%6%9%-9%33%20%17%-11%19%11%14%32%9%7%28%Ze10%13%12%13%ef

14670314114873812602037431268471816414081Neither (5-7)52%38%36%45%19%75%39%61%62%40%35%26%73%43%50%45%43%45%44%42%41%58%38%54%Z44%

149601041224331746411324266753147512474Well (8-10)48%43%59%39%62%19%44%39%30%20%38%55%27%45%27%40%42%23%43%48%Z32%28%47%32%41%a

1284072923-221244832328-2534525371552Net Difference48%24%54%26%43%12%35%39%21%-14%18%38%27%34%Zj8%29%28%-8%34%Z41%Zd4%18%34%20%28%adj

7.916.717.516.687.226.197.056.986.545.016.627.077.066.936.206.656.875.536.98Z7.21Zd5.856.566.886.626.77dMean

---4--2--111-3231-43-1224Don't know---3%--7%--7%6%2%-2%4%4%1%-3%3%-4%2%3%2%

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919412956166195712810679131389703330148-18511483185Unweighted Base

92*91*12953*16220**61*122107*75*12**14**88*68*3**3**30**146-**182111*80*182Weighted Base

51516-15421-5---15-6246(1) 1 - not at all5%2%4%3%4%-1%4%4%3%7%-6%---5%3%-3%2%5%3%well

53628-2553-124-125-82-8(2) 25%3%5%3%5%-4%4%4%4%-8%3%6%-38%6%3%-4%2%-4%b

167-7-43342122--25-7637(3) 31%6%5%-4%-7%2%3%5%14%8%2%3%--5%3%-4%5%4%4%

113-1111-31-1---11-3113(4) 41%1%2%-1%6%2%1%-3%11%-1%---4%1%-1%1%1%1%

151021424191616913714--223-25131125(5) 517%11%16%8%15%7%15%13%15%12%10%20%8%20%--8%15%-14%12%14%14%j

71413818471414821127-2514-21101221(6) 68%16%10%15%11%18%12%12%13%10%14%4%13%11%-62%18%10%-12%9%15%12%

17172683051519181721229--827-34231634(7) 719%19%20%15%18%23%25%16%16%22%19%9%25%13%--26%18%-19%21%20%19%

1917162034282824122-24112-232-36261336(8) 820%19%13%37%Zt21%9%13%23%22%16%14%-27%Z16%63%-7%22%-20%24%17%20%t

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92*91*12953*16220**61*122107*75*12**14**88*68*3**3**30**146-**182111*80*182Weighted Base

661021114875-265--210-125612(9) 97%6%8%5%7%4%6%7%7%6%-11%6%7%--7%7%-7%5%8%7%

12141972169181412155151-323-26181226(10) 10 - extremely13%16%15%14%13%28%14%15%13%16%11%32%6%22%j37%-9%16%-14%17%16%14%jwell

1211203221815111142116-1615-2311823Not well (1-4)13%12%15%6%13%6%14%12%11%15%32%16%12%9%-38%20%10%-13%10%10%13%

39416020711031494833554130-21663-81463981Neither (5-7)43%45%47%39%44%48%52%40%44%44%43%33%47%44%-62%53%43%-44%41%48%44%

37374529668205446293635313-765-74503274Well (8-10)41%41%35%56%Zt41%41%33%45%43%38%25%43%40%45%100%-23%44%-41%45%40%41%t

2526252645712403417-1424243-1150052392352Net Difference28%29%19%50%Zt27%35%20%33%32%23%-7%27%27%36%100%-38%3%34%Z0%28%35%Z29%28%t

6.686.876.577.246.687.546.676.826.786.765.847.006.667.048.734.496.206.91-6.777.08Z6.856.77Mean

314-311422-112--13-4414Don't know3%1%3%-2%6%1%3%2%2%-8%1%3%--4%2%-2%4%2%2%

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5561101106110214114343906611118218393634241286612311476153762875996791278Unweighted Base

34*49*104*1054103*13113535*96*75*103*20816787137045378715310815104193115996421241Weighted Base

-116-2-----3181-918413189(1) 1 - not at all-2%1%1%-2%-----2%1%1%*-1%Zi1%1%1%*1%*1%b1%bwell

12111412-11*-25987-14311-5914(2) 22%m4%m1%1%3%mu1%1%-1%1%*-1%1%3%Zk2%1%-1%1%3%Zce-1%1%1%k

---17124-1-25213411621555751117(3) 3---2%1%2%3%-1%-2%2%1%1%1%*2%Zi1%1%1%1%2%1%2%1%i

*1314123-11123152611414105361117(4) 41%2%3%1%1%1%2%-1%2%1%1%2%2%1%1%1%2%1%2%1%1%1%2%1%

2410553910-78557521933381457352412314171(5) 57%8%9%m5%3%7%8%m-7%11%m5%2%4%6%5%7%5%9%5%7%6%4%5%6%6%fhm

228735101057391310681625591273462613414485(6) 65%4%8%7%4%8%8%14%8%5%9%6%6%8%Z4%6%8%8%7%9%Zc6%4%7%7%7%c

513131621212254211418272912766791142716670715291102193(7) 715%26%Zms13%15%s12%9%18%s12%22%s19%18%13%17%15%18%17%14%18%15%14%17%17%15%16%16%s

t

101543262334130102311234844237941262053629214011576151181331(8) 831%o31%o41%Zlm25%32%o31%o22%30%24%14%22%23%26%27%25%28%26%24%27%27%27%25%25%28%27%ou

nopru

761023725192491518216837171898817230229998873138122260(9) 922%v12%10%22%Zsv25%v15%18%24%v16%25%v20%33%Zln22%v20%24%19%22%20%21%19%21%23%23%19%21%v

prsuvw

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Table 108QC7 - And how well, if at all, do you think BBC television does in each of the following, compared toother television channels that you watch? Please give a score of 1-10 where 1 means notat all well and 10 means extremely well.Current affairs (such as programmes which look in depth at political, social and economic issues e.g. Panorama, Newsnight, Question Time)BASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS AND WHO WATCHED THESE GENRES





34*49*104*1054103*13113535*96*75*103*20816787137045378715310815104193115996421241Weighted Base

661520817302771817223733168668315126205927269123110234(10) 10 - extremely17%12%14%20%17%23%20%20%19%22%21%18%19%19%18%18%19%17%19%18%17%22%21%17%19%well

14547678-22411741171443751222114174057Not well (1-4)3%8%5%4%6%6%6%-2%3%4%5%4%5%5%3%5%4%5%4%5%4%3%6%Zb5%b

91831291203245936263244472481021382115329615112177162187349Neither (5-7)27%37%mt30%28%19%24%33%mt26%37%mt34%32%21%28%28%27%30%27%35%27%30%29%25%27%29%28%m

2327687067689822656466515211357624929652992726331276218412413825Well (8-10)70%55%65%67%74%prw68%61%74%58%61%63%73%prw68%66%67%65%67%61%67%65%66%70%69%64%66%

2223636597082742654446114210653623228248686675309254205395373768Net Difference66%47%60%63%rw68%rw63%55%74%rw56%58%60%68%rw63%w62%63%62%62%56%62%60%61%66%66%Za58%62%aw

7.927.337.567.93Zw7.987.827.738.25vw7.827.937.958.09vw7.96w7.867.927.897.877.727.897.817.818.08Z8.06Za7.717.88awMean

---912--2121-635418612829Don't know---1%1%2%--2%1%2%*-1%1%1%1%1%1%1%*1%1%*1%a

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41186788739110472313918875677111871405683814155259923-12787666431278Unweighted Base

407834877363100024140583557966219014254036645*52*246897-**12417116151241Weighted Base

45818145451-34--35-9469(1) 1 - not at all1%1%1%*1%*1%1%1%1%1%-1%1%--1%1%-1%1%1%1%well

10414*13178861184-2210-149614(2) 22%Zu1%2%s*1%*2%1%1%1%1%1%1%1%-4%Z1%1%-1%1%1%1%su

3131071255128942911169-1712417(3) 31%2%1%2%1%2%1%1%1%1%2%i1%2%*2%2%3%1%-1%2%a1%1%ai

4131341354138103195-3*15-1771117(4) 41%2%2%1%1%2%1%2%1%1%1%*2%1%-5%Zf*2%-1%1%2%1%f

333853186011274544271193120731151-71373571(5) 58%Zu5%6%5%6%5%7%5%8%Zm4%6%6%6%6%15%Zef5%5%6%-6%5%6%6%mu

32536123778364846381443333451264-85464385(6) 68%6%7%6%8%Zq3%9%6%8%6%7%3%6%9%k9%9%5%7%-7%6%7%7%koq

6612712766158356313110390361887525953127-19311592193(7) 716%15%14%18%16%14%15%16%18%14%19%13%16%14%11%16%21%Ze14%-16%16%15%16%em

120211242902696212820314518749521379391670235-331190175331(8) 830%25%28%25%27%26%32%Zo24%25%28%26%37%Zi25%26%20%31%29%26%-27%27%29%27%o

j

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407834877363100024140583557966219014254036645*52*246897-**12417116151241Weighted Base

621981768420258651951031573434124697754192-260151128260(9) 915%24%Zv20%23%20%24%16%23%Zp18%24%Zn18%24%23%19%15%14%22%21%-21%21%21%21%np

v

671661666718054631711041303420968312633182-234134111234(10) 10 - extremely17%20%19%19%18%22%16%20%Z18%20%18%14%18%23%Z26%12%14%20%f-19%19%18%19%fwell

22364512461220372830943014161239-57312857Not well (1-4)5%4%5%3%5%5%5%4%5%4%5%3%6%4%2%11%Ze5%4%-5%4%5%5%

131218241108296531252241931566130151104161676241-349197169349Neither (5-7)32%u26%27%30%30%Zq22%31%27%33%Zm24%32%21%28%29%36%30%31%27%-28%28%27%28%mq

u

2495755842416511742565693514741171073562452730158610-825475414825Well (8-10)61%69%Zv67%66%65%72%63%68%61%72%Zn61%75%Zl66%67%61%57%64%68%-66%67%67%66%nv

22854053922960516323653232444410710332623127241465710768444386768Net Difference56%65%Zv61%63%61%67%58%64%56%67%Zn56%72%Zj60%63%59%46%59%64%g0%62%62%63%62%gn

lv

7.618.01Z7.847.987.828.11Z7.667.98Z7.718.02Z7.778.017.847.957.827.337.777.94g-7.887.917.877.88gMeanvrpnnprv

547272457231321117-9749Don't know1%1%1%1%1%1%1%1%1%*2%1%1%*2%2%*1%-1%1%1%1%

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12411826011046371628Weighted Base

961412(1) 1 - not at all1%3%****well

1484621(2) 21%4%1%1%1%*

17771321(3) 31%4%1%1%1%*

1731228215(4) 41%1%2%3%1%2%

7125431122844(5) 56%14%7%11%7%7%

8521471332962(6) 67%12%8%13%8%10%

1933411223847143(7) 716%19%19%23%13%23%

3313619329384159(8) 827%20%32%28%23%25%

260129310545107(9) 921%7%16%10%12%17%

234268310712587(10) 10 - extremely19%14%14%10%34%14%well

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Table 110QC7 - And how well, if at all, do you think BBC television does in each of the following, compared toother television channels that you watch? Please give a score of 1-10 where 1 means notat all well and 10 means extremely well.BASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS AND WHO WATCHED THESE GENRES






12411826011046371628Weighted Base

57232451819Not well (1-4)5%13%4%5%2%3%

34981202483104249Neither (5-7)28%44%34%46%28%40%

82574369505254354Well (8-10)66%41%61%48%69%56%

76852345455246334Net Difference62%28%57%44%66%53%

7.886.777.687.278.177.67Mean

945646Don't know1%2%1%1%1%1%

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Table 110QC7 - And how well, if at all, do you think BBC television does in each of the following, compared toother television channels that you watch? Please give a score of 1-10 where 1 means notat all well and 10 means extremely well.BASE: ALL WHO WATCHED THE BBC TV OR I-PLAYER AT LEAST ONCE IN THE PAST THREE MONTHS AND WHO WATCHED THESE GENRES




891001411515148172221831401151702332331312533728111717716598485394589389071845Unweighted Base

54*85*146152715616421771*152129*1582702101246566798101421815867265944919468651811Weighted Base

214756758807310637735873155103597285372510102777348279256453430882BBC One should offer a39%56%vx38%50%v51%44%49%53%48%45%46%57%Zns49%48%50%47%50%47%49%48%47%52%48%50%49%vwide choice of

uvxdifferent types ofprogrammes, some ofwhich might onlyappeal to certainpeople

333887738749010532766681115100626269407488110781367302226476419895BBC One should offer61%Zmuw44%59%Zlm48%47%55%m48%45%50%51%52%43%47%50%48%51%48%50%49%51%51%46%50%48%49%more of the popular

uwtypes of programmesthat most people wantto watch, and asmaller range of othertypes of programmes

---8--11-11*3445326412268No change---1%--1%2%-1%1%*1%Z*1%1%*1%*1%***1%*

--323325-342-418814124227127151126No preference / Don't--2%m1%2%1%2%m-2%m3%m1%-2%m1%1%2%1%2%1%1%2%1%2%1%1%know

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Table 111QC8 - Up to this point, I wanted to gather your views of all BBC television channels and programmes thatyou watch. Now, I only want to focus on BBC One programmes. I am going to show you differentchoices relating to the types of programmes shown on BBC One. Which of the following statements, ifany, is closest to your view of what BBC One should be doing?BASE: ALL WHO WATCHED BBC ONE AT LEAST ONCE IN THE PAST THREE MONTHS







7091136133351215213246841161941904336231791485-1114571277-184511039311845Unweighted Base

7281083133647614693427081103963848343239764464-**115*4521245-**181110399021811Weighted Base

326556634248717165316566452431155111364252-59215609-882518442882BBC One should offer a45%51%Zv47%52%49%48%45%51%Zp47%51%45%47%48%54%Zj-51%48%49%-49%50%49%49%pvwide choice of

ldifferent types ofprogrammes, some ofwhich might onlyappeal to certainpeople

379516674222720175371524487408177120388208-54225617-895507447895BBC One should offer52%48%50%47%49%51%52%47%51%48%52%50%51%45%-47%50%50%-49%49%50%49%iomore of the popular

types of programmesthat most people wantto watch, and asmaller range of othertypes of programmes

8*8*8-628*4-4--116-8228No change1%Zu*1%*1%-1%*1%m*1%i-*--1%**-****mou

151121524215111797784-11214-26111126No preference / Don't2%1%2%1%2%1%2%1%2%1%2%3%ij1%1%-1%3%Ze1%-1%1%1%1%ouknow

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Table 112QC8 - Up to this point, I wanted to gather your views of all BBC television channels and programmes thatyou watch. Now, I only want to focus on BBC One programmes. I am going to show you differentchoices relating to the types of programmes shown on BBC One. Which of the following statements, ifany, is closest to your view of what BBC One should be doing?BASE: ALL WHO WATCHED BBC ONE AT LEAST ONCE IN THE PAST THREE MONTHS





891001411515148172221831401151702332331312533728111717716598485394589389071845Unweighted Base

54*85*146152715616421771*152129*1582702101246566798101421815867265944919468651811Weighted Base

21316550048527423525251856242119631929872541251209157332285617BBC One should show39%37%44%Zlm33%31%32%34%33%34%40%32%32%30%34%35%40%Zh29%33%34%34%35%32%35%33%34%humore new episodes of

stulong runningprogrammes, and takefewer risks onprogrammes based onnew and innovativeideas

3351789731051101304696661031781397873494396971379954483723165795571136BBC One should take61%61%54%64%ov67%ov67%ov60%65%63%51%65%o66%ov66%ov63%62%55%69%Zi63%63%62%63%64%61%64%63%iovmore risks on

programmes based onnew and innovativeideas, and show fewernewepisodes of longrunning programmes

---18-141-32*710813551393611718No change---1%-*2%2%-3%1%*3%Zmpt1%1%2%h*2%1%1%*1%1%1%1%h

uv

-2336219-4826228132614437181012251641No preference / Don't-2%2%2%2%1%4%-3%6%Zlsu2%2%1%2%2%3%Zh1%2%2%2%2%3%3%2%2%hknow

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Table 113QC9 - Which of the following statements, if any, is closest to your view of what BBC One should be doing? Please read out the number on the screen.BASE: ALL WHO WATCHED BBC ONE AT LEAST ONCE IN THE PAST THREE MONTHS







7091136133351215213246841161941904336231791485-1114571277-184511039311845Unweighted Base

7281083133647614693427081103963848343239764464-**115*4521245-**181110399021811Weighted Base

28333446914850511227134638323413094244149-41146430-617340302617BBC One should show39%Zu31%35%31%34%33%38%Zo31%40%Zm28%38%39%32%32%-35%32%35%-34%33%34%34%momore new episodes of

ulong runningprogrammes, and takefewer risks onprogrammes based onnew and innovativeideas

404731816320912224409726533602190135501307-68290779-11366725741136BBC One should take56%68%Zv61%67%Zt62%65%58%66%Zp55%71%Zn55%57%66%Zk66%kl-59%64%63%-63%65%Z64%63%lnmore risks on

lptvprogrammes based onnew and innovativeideas, and show fewernewepisodes of longrunning programmes

135162162991538163-2313-185718No change2%Zu*1%1%1%1%1%1%2%Zm*2%Z*1%1%-2%1%1%-1%*1%1%bmu

28133563651922329159125-41423-41221941No preference / Don't4%Zu1%3%1%2%1%3%2%3%Zm1%5%Zij4%i2%1%-4%3%2%-2%2%2%2%imuknow

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Table 114QC9 - Which of the following statements, if any, is closest to your view of what BBC One should be doing? Please read out the number on the screen.BASE: ALL WHO WATCHED BBC ONE AT LEAST ONCE IN THE PAST THREE MONTHS





51638110439812813947109611301921398943443718679011425773622995896491238Unweighted Base

33*54*81*102292*12013537*114*67*122211125824366411779113*10714684053175806101190Weighted Base

--18-1--5--1-8145373255510(1) 1 - extremely--2%1%-1%--5%Zlmn--1%-1%*1%1%3%1%1%1%1%1%1%1%fdissatisfied

ru

1-241------3-251625124166(2) 22%-2%*1%------2%u-*1%*1%2%**1%1%*1%1%bk

2--16*14-3131310871141348641417(3) 36%Zmstuv--2%*1%3%-3%2%2%*2%1%2%2%1%4%1%1%2%2%1%2%Zb1%bf

1-2131-3-1--621065111158338815(4) 42%-3%1%1%-2%-1%--3%2%1%2%1%1%1%1%2%1%1%1%1%1%

43146777102599712612741471572323421414788(5) 512%m6%17%Zmpr7%7%6%7%5%5%13%m7%3%10%m7%7%10%h6%13%f7%7%8%7%7%8%7%fhmu

su

11010839111951157114752841627953627404360103(6) 64%18%Zlmn12%l8%l10%9%14%Zlmn14%lm10%7%5%5%4%9%8%10%8%6%9%8%7%13%Zde7%10%9%l

uxu

36111569232381571037241146155120271485763567699175(7) 79%11%13%15%n10%19%n17%n21%n13%10%8%18%n19%n14%17%13%15%24%Zf14%12%15%18%e13%16%15%efn

10822247252929633153552212048499188132741139678145143287(8) 832%l15%27%24%28%24%22%16%29%23%29%l25%17%25%23%24%24%12%26%Zg24%24%25%25%23%24%g

31514182151616919132342291476868146201941066741104110215(9) 910%29%Zrs17%18%17%14%12%25%r16%19%19%20%23%r18%19%17%19%18%18%23%Zcd17%13%18%18%18%c

x

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Table 115QD1 - Overall, to what extent are you satisfied or dissatisfied with BBC radio? Please think about allthe BBC radio stations that you listen to. Please give a score of 1-10 where 1 means extremely dissatisfied and 10 means extremely satisfied.BASE: ALL WHO LISTENED TO BBC RADIO AT LEAST ONCE IN THE PAST THREE MONTHS





33*54*81*102292*12013537*114*67*122211125824366411779113*10714684053175806101190Weighted Base

8126231253126720173146281807688169212351009957141115256(10) 10 - extremely23%v22%v8%23%v27%v26%v19%v18%17%25%v26%v22%v23%v22%21%21%22%18%22%21%25%18%24%Za19%22%avsatisfied

3-540226-1013115301917321039151618173249Dissatisfied (1-4)10%nqstw-7%4%2%2%5%-9%Znsu2%2%5%4%4%5%4%4%9%f4%3%4%6%3%5%4%f

w

8183430625415215312126564025011613723049315125124117160206366Neither (5-7)25%34%42%mn30%n27%34%n38%mnu41%n27%31%21%26%32%30%32%33%30%43%Zf29%27%31%37%Ze28%34%Zb31%bef

n

213542659657672227145891417853122825550354703319263177390368758Satisfied (8-10)65%66%52%65%rv71%rv64%53%59%62%67%73%Zru67%rv63%64%62%62%65%48%66%Zg68%Zc65%c56%67%Za60%64%acg

vrv

183537619647465226144871307350120923947144664304247159373336709Net Difference55%66%rv45%61%rv69%prv62%rv48%59%54%65%v71%Zlp62%rv59%61%57%58%60%39%62%Zg65%Zc61%c50%64%Za55%60%acg

ruvrv

7.538.08v7.107.91Zr8.09v7.99v7.617.96v7.537.97v8.19Zp7.99v7.94v7.887.807.757.917.297.92Zg8.01Zc7.91c7.548.02Za7.697.85acMeanvrvxgv

---16-15-2143113321411492613316Don't know---2%-1%4%Z-2%1%4%Z1%*2%1%1%2%*1%2%*2%2%Za1%1%a

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368870704534877361-123854968921013554135197542618244811907506221238Unweighted Base

365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

637381-106343-251-3366610(1) 1 - extremely2%u*1%1%1%*-1%1%1%2%j2%j-1%5%Zef3%ef-*6%Zc1%1%1%1%ceudissatisfied

166-42-65131-33--434246(2) 2*1%1%s-1%1%-1%1%*1%j1%-1%j3%Zef--*5%Zc**1%1%c

513135134-178965515346-176917(3) 31%2%2%1%2%1%-1%2%1%3%4%ij1%*5%Ze5%e2%1%-2%1%2%1%be

78114123-1510522651-311-157915(4) 42%1%2%1%2%1%-1%2%1%1%2%1%2%1%-1%1%-1%1%1%1%

345460295335-88493916114516851955583494288(5) 59%7%9%6%7%9%-7%9%6%7%8%9%5%8%9%8%7%8%7%7%7%7%

317261425449-1035350241246219334575985667103(6) 68%9%9%8%7%13%Zr-9%10%8%11%9%9%7%8%6%14%Ze7%9%9%8%11%Zb9%er

491261156011263-175779832257543141135115916610684175(7) 714%15%17%s12%14%16%-15%14%15%14%18%14%14%12%21%14%15%16%15%15%14%15%s

8120614414319889-2871231655431123792795519622265165143287(8) 822%25%21%29%Zt25%23%-24%23%25%25%23%24%25%25%17%22%25%38%Zc23%24%24%24%ct

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365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

681471169915757-2159412027191046586541471213142102215(9) 919%18%17%20%20%15%-18%17%19%12%14%20%l21%l7%12%21%h19%h2%19%Zd20%Za17%18%dh

l

7418214011617977-2561071495025104762913441699247144123256(10) 10 - extremely20%22%20%23%22%20%-22%20%23%23%18%20%24%26%24%17%22%16%22%21%20%22%satisfied

193037113811-49301915111112144723643222949Dissatisfied (1-4)5%4%5%Zs2%5%3%-4%6%m3%7%j8%Zj2%4%13%Zef7%3%3%10%c4%3%5%4%bce

jms

115252235131219147-36617918772481668031198922719347211194366Neither (5-7)31%31%34%Zs26%27%38%Zr-31%33%29%33%36%i32%25%28%37%35%29%33%31%30%32%31%ir

s

223535400358535224-75832443413175331220642815351233726451368758Satisfied (8-10)61%65%58%71%Zt67%Zq58%-64%60%67%Zn60%55%64%70%Zk58%52%60%66%Zg56%64%65%61%64%kn

lqt

204505363347497213070929441511763319208492414648827683429339709Net Difference56%61%53%69%Zt62%Zq55%0%60%54%64%Zn53%47%62%kl67%Zk45%45%58%63%Zg46%60%Z62%a57%60%ag

lhhknt

7.737.917.688.09Z7.927.71-7.857.678.01Z7.627.437.92k8.08Z7.307.537.797.97Z7.087.89Z7.92a7.747.85dMeantnklhdhknt

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365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

98142124-16893210212410-1612916Don't know2%1%2%s*1%1%-1%1%1%1%1%2%1%1%3%2%1%-1%2%2%1%su

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51638110439812813947109611301921398943443718679011425773622995896491238Unweighted Base

33*54*81*102292*12013537*114*67*122211125824366411779113*10714684053175806101190Weighted Base

-*-13--224-1211133102115537613(1) 1 - not at all-1%-1%--1%7%Zlmn4%Zu-1%1%1%1%1%1%1%2%1%1%1%1%1%1%1%important

ostuv

1115-3--1-1--6244-8422628(2) 22%m2%1%1%-3%Zmu--1%-1%--1%*1%*-1%1%*1%1%*1%

11571---41--1103493108147613(3) 32%m2%m6%Zlmn1%1%---3%mu2%--1%1%1%1%1%2%1%2%d*1%1%1%1%du

rsu

1-18-11-1-1227346193346510(4) 44%Zt-1%1%-1%1%-1%-1%1%2%1%1%1%1%1%1%1%1%1%1%1%1%

23106761215-96411359223448874402913364582(5) 55%6%12%lnq7%7%10%lnq11%lnq-7%9%3%5%3%7%6%8%6%7%7%9%c7%4%6%7%7%c

u

2*339377241110433111628737211210271744(6) 66%n1%4%4%3%6%n5%4%3%1%1%5%3%4%3%4%4%6%3%5%3%3%5%3%4%

44131099122141571018139435498061225540344981129(7) 711%7%16%11%10%10%15%12%13%11%8%9%11%11%10%12%10%5%11%Z12%10%11%8%13%Zb11%b

691921218203111211825482017768101145172281047269123123246(8) 818%17%23%21%20%17%23%29%18%26%21%23%16%22%19%25%h19%15%21%22%18%22%21%20%21%h

3151620625202472121194030153887416623215848770117123241(9) 910%27%x20%20%27%x17%18%18%18%32%nsx16%19%24%19%24%18%21%20%20%18%22%22%20%20%20%k

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Table 117QD2A - When thinking about BBC radio, how important, if at all, do you think it is that BBC radio does each of the following?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Provides a mix of different types of radio stations

BASE: ALL WHO LISTENED TO BBC RADIO AT LEAST ONCE IN THE PAST THREE MONTHS





33*54*81*102292*12013537*114*67*122211125824366411779113*10714684053175806101190Weighted Base

14201435230453311351258794926913112028046354141154105199201400(10) 10 - extremely42%orv38%ov17%34%orv33%v37%orv24%30%31%17%48%Zop38%orv40%orv33%36%29%36%Zi40%33%30%38%e33%34%33%34%eorimportant

qrtuvv

32633143210134434101529638201014261944Not important (1-4)8%mt4%8%m3%1%3%2%7%9%Zmrt2%3%2%4%4%3%4%4%5%4%4%2%5%4%3%4%

u

7726215183143627141540211876899156212331168158112143255Neither (5-7)22%13%32%Zlm21%n20%26%n32%Zlm16%24%n21%12%19%17%23%19%24%20%19%22%25%Zc20%18%19%24%21%n

nuwnuw

2344497707385892877501021679959928729659186797329314244439448886Important (8-10)70%82%rv60%75%rv79%rv71%66%77%67%75%84%Zpr79%prv79%rv73%78%72%76%76%74%70%77%e77%76%73%75%ekr

suvxv

204243737728186266649991639556627728156281759309304229413429842Net Difference62%78%pv53%72%Zpr78%prv68%64%71%58%73%v82%Zpr77%prv76%prv69%76%Zk68%72%71%71%66%75%Ze72%71%70%71%ekp

vsuvxxv

8.188.52v7.558.33pr8.50pr8.21v7.968.117.858.188.79Zo8.49pr8.59pr8.208.46k8.128.36Z8.338.278.088.46Ze8.358.288.288.28ekMeanvvpqrsuvvvprv

---4--1--12--4-12-22-14-4Don't know---*--*--2%Z1%--*-**-**-*1%-*f

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368870704534877361-123854968921013554135197542618244811907506221238Unweighted Base

365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

59103122-13863263112101139713(1) 1 - not at all1%1%1%1%1%*-1%1%1%1%1%1%1%1%2%1%1%2%1%1%1%1%important

534353-853134*--17-8738(2) 21%*1%1%1%1%-1%1%**2%1%*--*1%-1%1%*1%u

4995103-1310312642-19-137613(3) 31%1%1%1%1%1%-1%2%1%*2%1%1%2%-*1%-1%1%1%1%m

558255-10913-521-54-105410(4) 41%1%1%*1%1%-1%2%Zm*1%-1%1%1%-2%1%-1%1%1%1%m

532946366319-82523022142917942048577454482(5) 515%Zu3%7%7%8%5%-7%10%Zm5%10%j10%6%5%9%7%8%6%8%7%6%7%7%mu

172829153014-44242094151651731242251844(6) 65%3%4%3%4%4%-4%4%3%4%3%3%5%4%2%3%4%3%4%4%3%4%

379273578445-129696022175040137258491207271129(7) 710%11%11%11%10%12%-11%13%9%10%12%10%13%12%13%10%11%16%11%10%12%11%

7816712112416382-2461111354324119601213541669237155129246(8) 822%20%18%25%Zt20%21%-21%20%21%20%17%23%19%11%25%h21%h22%h15%21%22%21%21%ht

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365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

711701449716378-24111512643271007125124815515225123126241(9) 919%21%21%19%20%20%-20%21%19%20%20%19%23%23%23%19%20%26%20%18%21%20%b

88312241159267133-40013726372451839940149025417383244192400(10) 10 - extremely24%38%Zv35%32%33%34%-34%25%41%Zn33%33%35%32%37%26%36%33%30%34%35%32%34%nvimportant

192531133212-4431137721941830143282044Not important (1-4)5%3%4%3%4%3%-4%6%Zm2%3%5%4%3%4%2%3%4%2%4%4%3%4%m

10714814710817679-2551451105434947328115316416239142133255Neither (5-7)29%Zu18%21%21%22%20%-21%27%Zm17%24%25%18%23%25%21%21%21%27%21%20%22%21%jm

u

237650506380593293-88636252415896402229783919257641845522447886Important (8-10)65%79%Zv74%76%74%76%-75%67%81%Zn72%70%78%Z73%71%74%76%75%71%75%75%74%75%nv

218624476367561281084233151115189380220733818454540802494427842Net Difference60%76%Zv69%73%70%73%0%71%61%79%Zn69%65%73%70%67%72%73%71%70%71%71%71%71%nv

7.768.51Z8.278.298.238.39-8.287.918.59Z8.198.088.358.318.288.258.368.268.298.288.288.278.28nMeanvnv

212221-4221-12-1-2-4314Don't know1%*****-***1%-*1%-3%Zef-*-****

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51638110439812813947109611301921398943443718679011425773622995896491238Unweighted Base

33*54*81*102292*12013537*114*67*122211125824366411779113*10714684053175806101190Weighted Base

-1-14--225-121114692127538715(1) 1 - not at all-2%-1%--1%7%Zlmn5%Zsu-1%1%1%1%1%1%1%2%1%1%1%1%1%1%1%important

ostuv

*134-21---1--5334264-3347(2) 21%1%3%Zmu*-2%u*---1%--1%1%1%1%2%1%1%-1%1%1%1%u

1-221---1----41-4-4311314(3) 32%mu-2%Zu*1%---1%----**-1%-*1%**1%**u

---6-12--1-2-5242-63-4246(4) 4---1%-1%1%--2%-1%-1%*1%*-1%1%-1%*1%1%

426434211-8343733212628945182215282654(5) 514%Zmnqsu3%7%m4%m5%2%8%Zmsu-7%m5%3%1%5%4%6%6%4%8%4%4%5%5%5%4%5%fhm

*2338279-632453581232439211210251943(6) 61%3%4%4%2%6%7%m-5%5%2%2%4%4%2%3%4%3%4%5%3%3%4%3%4%

2211653916447414557234436575391824354580(7) 77%4%13%Zlnp6%3%7%12%Zlnp10%4%10%3%7%4%7%6%11%Zh5%4%7%8%d4%7%6%7%7%dh

tutu

5524201181828103117233818161748115421213937962124111235(8) 815%9%29%lsw20%20%15%20%28%w28%lsw25%w19%18%14%20%20%20%20%18%20%20%20%20%21%18%20%w

310171881820187141920432814969751431220577766693125218(9) 910%19%20%18%20%17%13%18%12%29%prx16%21%23%18%19%18%18%10%19%Z16%19%21%16%21%18%

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Table 119QD2A - When thinking about BBC radio, how important, if at all, do you think it is that BBC radio does each of the following?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Provides high quality radio stations






33*54*81*102292*12013537*114*67*122211125824366411779113*10714684053175806101190Weighted Base

163218457456149144416641046136116216136259463200192130256267523(10) 10 - extremely49%ov59%Zop22%45%ov49%ov51%orv37%v37%39%v24%52%orv49%orv49%ov44%44%39%46%Zi52%43%43%47%41%44%44%44%iovimportant

qruv

11426134261241248122042817610161733Not important (1-4)3%3%5%3%1%3%3%7%l5%2%2%2%1%3%2%3%3%4%3%4%1%3%3%3%3%

75191469183641813102116125538196181597852488790178Neither (5-7)22%mn10%24%Zmn14%n10%15%27%Zlm10%16%19%8%10%13%15%14%20%Zh12%16%15%17%13%15%15%15%15%hn

tunqstuw

25475884681999531905210718510767130431666091881371347258473503975Important (8-10)75%87%rv71%83%rv89%rvx82%r70%84%79%77%88%rv88%Zrv86%rv81%83%77%85%Zi81%82%79%86%Ze81%81%82%82%eir

xv

23465482080969128845110418110664729630463987853354341248457486943Net Difference72%85%rv66%80%rv87%prv80%r68%77%73%75%86%prv86%Zpr85%rv79%81%74%82%Zi77%80%76%84%Ze78%79%80%79%eir

xxvxv

8.409.01pr7.948.67pr8.90pr8.79pr8.208.388.188.378.94Zo8.93Zo8.85pr8.618.668.448.72Zi8.558.638.528.778.588.598.668.62ipMeanvvvvprvpruvvrv

---4-----12--3112-22-14-4Don't know---*-----2%2%Zu--****-*1%-*1%-*f

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368870704534877361-123854968921013554135197542618244811907506221238Unweighted Base

365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

411114104-1586345321210-1510715(1) 1 - not at all1%1%2%1%1%1%-1%2%1%1%3%1%1%2%2%1%1%-1%1%1%1%important

53537--7611-421-*616537(2) 21%*1%1%1%--1%1%m*1%-1%1%1%-*1%1%1%1%1%1%mu

4-4*4--44-212-2--313124(3) 31%Zu-1%*1%--*1%m-1%1%*-1%--*2%****

244234-6431231--24-6436(4) 41%1%1%**1%-1%1%**1%1%*--1%1%-1%1%*1%

302530253222-543519159237751527351313054(5) 58%Zu3%4%5%4%6%-5%7%Zm3%7%i7%i5%2%6%10%e6%4%5%5%4%5%5%eim

u

202327163211-43311275191231732241251543(6) 66%u3%4%3%4%3%-4%6%Zm2%3%4%4%4%3%2%3%4%4%4%4%3%4%amu

324846344436-8043371882924811853674464780(7) 79%6%7%7%6%9%Zr-7%8%6%8%6%6%8%7%2%7%7%10%7%7%8%7%r

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365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

6716811711815976-235107128462493721517501529226133133235(8) 818%20%17%23%Zt20%20%-20%20%20%21%18%18%23%14%32%Ze20%20%16%20%19%22%20%t

h

731451308814672-218106112342699602264514514204115111218(9) 920%18%19%17%18%19%-18%20%17%15%19%19%19%20%12%18%19%24%18%17%19%18%

127396311212363160-5231943289258241130502011333822501320248523(10) 10 - extremely35%48%Zv45%42%45%41%-44%36%51%Zn42%42%47%41%45%38%45%44%38%44%46%a41%44%nvimportant

1518239258-3323106614641423231211533Not important (1-4)4%2%3%2%3%2%-3%4%Zm2%3%5%3%2%4%2%2%3%3%3%3%2%3%m

82961037510969-1781096840227244187411121116610393178Neither (5-7)22%Zu12%15%15%14%18%-15%20%Zm11%18%16%14%14%17%13%16%14%20%15%15%15%15%mr

u

267709558417668308-975407568172108432262864320863545931569493975Important (8-10)73%86%Zv81%83%83%80%-82%75%88%Zn78%79%83%84%79%82%82%82%77%82%82%82%82%nv

2526915354086433000943385558165101418256824220461243900548478943Net Difference69%84%Zv78%81%80%78%0%79%71%86%Zn75%74%81%82%75%80%81%79%75%80%79%80%79%nv

8.228.80Z8.628.638.658.58-8.628.288.91Z8.488.438.708.688.568.418.678.638.508.638.648.588.62nMeanvnv

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365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

222221-4122--211-2-43-4Don't know******-***1%j--1%1%3%Zef-*-**-*

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51638110439812813947109611301921398943443718679011425773622995896491238Unweighted Base

33*54*81*102292*12013537*114*67*122211125824366411779113*10714684053175806101190Weighted Base

-11141-42211211337921465511516(1) 1 - not at all-2%1%1%1%-3%7%Zlmn2%1%1%1%1%2%1%2%1%2%1%1%1%2%2%1%1%important

stu

-1310-2--4-13-9477-1276-4913(2) 2-1%4%r1%-2%--3%-1%1%-1%1%2%1%-1%2%c1%-1%1%1%

1-516-31-2433-166518220610681422(3) 33%l-6%Zlmr2%-3%1%-2%5%l2%1%-2%2%1%2%2%2%1%3%2%1%2%2%

tu

--212112-4--24113874117347815(4) 4--3%1%1%1%1%-3%--1%3%1%1%2%1%3%1%1%1%1%1%1%1%f

3598581023112661196833425912894929225348101(5) 59%9%10%8%8%8%17%Zlmn2%11%9%5%5%7%8%9%10%8%10%8%11%Z7%7%9%8%8%

qsu

35755377135516750213338962321821314071(6) 610%10%8%5%3%6%5%4%3%8%4%8%6%6%6%8%5%8%6%7%4%6%5%6%6%h

361414112132110171073418110546599131515961447589164(7) 79%12%17%n14%n13%10%15%n28%Zns15%n15%5%16%n15%n13%15%16%13%11%14%13%15%14%13%15%14%n

tuwx

21015211172927823132846191568275163162221007464118120238(8) 87%18%19%21%x19%24%x20%22%x20%19%23%x22%x16%19%22%18%21%14%21%Z21%18%20%20%20%20%x

5871641916204171521302212658601241316866655382102184(9) 915%14%9%16%21%14%15%12%15%22%17%14%18%15%16%14%16%12%16%14%16%17%14%17%15%

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Table 121QD2A - When thinking about BBC radio, how important, if at all, do you think it is that BBC radio does each of the following?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Supports UK actors, writers, performers, presenters and music






33*54*81*102292*12013537*114*67*122211125824366411779113*10714684053175806101190Weighted Base

161718308323831930124765442581021082514331613313394186173359(10) 10 - extremely48%Zmopqruv32%22%30%34%31%23%25%26%18%39%Zor31%35%or31%28%26%32%Z38%29%28%33%30%32%28%30%important

uv

1111521672124510550162640857252516303666Not important (1-4)3%3%14%Zlmn5%1%5%5%7%10%tu6%4%5%4%6%4%6%5%7%5%5%6%5%5%6%6%

rstuw

917292812330501232211861342281071391963430214110886160176336Neither (5-7)27%31%n36%n27%n25%25%37%Zns34%n28%n32%n15%29%n27%n28%29%34%Zh25%30%28%30%27%27%28%29%28%hn

u

233441683688378227040961408654024124353872706298271211386395781Important (8-10)69%64%50%67%rv74%rv69%v58%59%62%59%79%Zmo66%v69%v66%66%59%69%Zi64%66%64%67%67%67%65%66%iv

pqruvw

223330631677771195935911308149022521749864649273247195356359715Net Difference66%v61%v37%62%Zpr73%Zop64%v53%v53%52%53%75%Zmo62%v65%v59%61%53%64%Zi57%61%58%61%62%61%59%60%iv

vqruvpqruv

8.40rv8.02v7.177.99rv8.37Zo8.03v7.557.747.607.678.45Zo8.02v8.23pr7.947.957.718.07Zi7.947.957.838.028.027.987.917.95irMeanprvpruvvv

-2-6-1---23--6244-6314538Don't know-3%m-1%-1%---3%Zmu2%Zmu--1%*1%*-1%1%*1%1%*1%

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368870704534877361-123854968921013554135197542618244811907506221238Unweighted Base

365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

610133115-16973553-1312-1691116(1) 1 - not at all2%1%2%1%1%1%-1%2%1%1%4%Zj1%1%-2%1%2%-1%1%2%1%important

8511395-1313-15623-1101128613(2) 22%u1%2%1%1%1%-1%2%Zm-*3%Zil1%1%2%-*1%2%1%1%1%1%mu

913139166-2217662865-5134188922(3) 33%2%2%2%2%1%-2%3%Zm1%3%1%2%2%4%-2%2%7%Zc2%1%1%2%bcm

41195132-15861445-1410-159815(4) 41%1%1%1%2%1%-1%2%1%*3%1%2%-1%1%1%-1%1%1%1%

515052497328-10160412314372613623596956045101(5) 514%Zu6%8%10%9%7%-8%11%Zm6%11%11%7%8%12%11%9%8%10%8%9%7%8%mu

284346244526-71383212934157-1746169413171(6) 68%5%7%5%6%7%-6%7%5%6%6%7%5%7%-7%6%2%6%6%5%6%

43121877710658-1647392251775471173910771579593164(7) 712%15%13%15%13%15%-14%13%14%12%12%14%15%10%13%15%14%13%14%14%16%14%

7216611612117167-2381081294730101601816441599229143131238(8) 820%20%17%24%Zt21%17%-20%20%20%21%22%20%19%16%31%Zf18%21%16%20%21%22%20%t

h

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365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

531301226111569-1848110234178845165451171117310787184(9) 915%16%18%Zs12%14%18%-15%15%16%15%13%17%15%15%10%18%15%19%15%15%15%15%s

86274215145241118-359131228673315810037147123519341210178359(10) 10 - extremely23%33%Zv31%29%30%31%-30%24%35%Zn30%24%31%32%34%26%28%30%32%30%30%30%30%nvimportant

273946204917-66471810152416721344561343466Not important (1-4)7%5%7%4%6%4%-6%9%Zm3%5%11%Zij5%5%7%3%5%6%8%5%5%6%6%ms

l

122214185150224112-33617016561401468831137921214321196169336Neither (5-7)33%Zu26%27%30%28%29%-28%31%Zm25%28%29%28%28%28%25%31%28%25%28%28%28%28%mu


184531407308478237071527444113764323189643414846734681425363715Net Difference50%64%Zv59%61%60%61%0%60%51%68%Zn62%k47%62%k60%k58%64%58%60%59%60%61%60%60%kn

v

7.518.14Z7.947.957.908.04-7.957.558.28Z7.96k7.398.04k8.01k7.887.967.917.967.947.957.977.957.95kMeanvnnv

522543-8252113-3-5-8628Don't know1%u**1%1%1%-1%*1%1%1%*1%-5%Zef-1%-1%1%*1%u

h

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51638110439812813947109611301921398943443718679011425773622995896491238Unweighted Base

33*54*81*102292*12013537*114*67*122211125824366411779113*10714684053175806101190Weighted Base

--118--313224216361321694510918(1) 1 - not at all--1%2%--2%4%s3%3%2%2%2%2%1%1%2%2%2%2%1%2%2%1%2%important

*2-16-5313-121154416118115341519(2) 21%4%-2%-4%Zu2%3%3%-1%1%1%2%1%1%2%1%2%2%1%1%1%3%Zb2%b

11818243-4212-20710183251296121628(3) 32%1%10%Zlmn2%2%3%3%-3%4%1%1%-2%2%2%2%3%2%3%2%2%2%3%2%u

ru

14939342-7439540122627942241513232953(4) 44%7%11%Znqr4%4%4%1%-6%6%3%4%4%5%3%6%h3%8%4%5%4%4%4%5%4%fhu

u

769107815221176112258840567171206338286760128(5) 520%Zlqu11%11%10%l8%13%lq16%Zlq2%15%lq9%9%10%4%11%11%14%h9%6%11%13%Z9%9%12%10%11%hl

u

15759457755412951212744665302517323971(6) 62%9%8%6%4%5%5%19%Zlmn5%7%4%6%7%6%6%7%6%5%6%6%6%5%6%6%6%

prstux

66101351119255127935101045352104151415851477482156(7) 718%n12%12%13%n13%16%n18%ln15%11%11%7%17%ln8%13%14%13%13%13%13%12%13%15%13%13%13%n

581819615192492217264322165618414222204996661111115226(8) 814%15%22%19%16%16%18%24%19%25%21%20%18%20%17%20%18%20%19%21%16%19%19%19%19%

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Table 123QD2A - When thinking about BBC radio, how important, if at all, do you think it is that BBC radio does each of the following?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Takes a chance on new and innovative radio programmes and/or new and less well known music






33*54*81*102292*12013537*114*67*122211125824366411779113*10714684053175806101190Weighted Base

69616016182281614212322110716611481725973488595180(9) 917%17%7%16%17%15%16%21%v14%21%v17%11%18%v13%19%Zk16%15%7%16%Zg13%18%e15%15%16%15%egk

7111526730302452584256472079375225402609611886154146300(10) 10 - extremely21%20%19%26%or33%oqr25%17%13%22%12%35%Zoq27%o38%Zop25%25%18%29%Zi35%f24%21%29%e27%27%24%25%efiimportant

vruvqrsuvwor

271891613112178817892264573161015634284969118Not important (1-4)7%12%22%Zlm9%6%11%8%7%15%nu12%6%8%7%11%Z7%11%9%14%9%12%Z8%9%8%11%10%u

nqrtu

1317253002340541334182469252431131362192832615011491173182355Neither (5-7)40%ln32%30%29%ln25%34%ln40%Zln35%ln30%27%20%33%ln20%29%31%33%28%25%30%32%28%29%30%30%30%ln

tu

172839623616769216340881229148222522548269636255257195351356707Important (8-10)52%52%48%61%Zrv67%rv56%51%58%55%59%73%Zmp58%73%Zmp58%61%55%62%Zi61%59%54%64%e61%60%58%59%ev

rsuvwxrsuvwx

152121532555458194632811058339019918040854535198224167302287589Net Difference45%v40%25%52%Zpr60%Zpr45%v43%v52%v40%47%v66%Zmo50%v67%Zmo47%54%k44%52%Zi47%50%42%55%Ze53%e52%47%49%eik

vsvwprsuvwprsuvwvxx

7.437.326.837.66Zp8.10Zo7.467.277.487.177.348.12Zo7.63v8.23Zm7.507.777.327.71Zi7.677.577.267.82Ze7.74e7.677.507.58eiMeanrvprsvwprsuvwopqrsuv

vwx

-2-82-1--122-8255-86-37210Don't know-4%Zlsu-1%2%-*--2%1%1%-1%1%1%1%-1%1%d-1%1%*1%

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368870704534877361-123854968921013554135197542618244811907506221238Unweighted Base

365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

910145154-189922114--217-18111118(1) 1 - not at all2%1%2%1%2%1%-2%2%1%1%1%2%1%--1%2%-2%2%2%2%important

811127172-191181386-1414-1917619(2) 22%1%2%1%2%Z*-2%2%1%1%3%2%2%-2%1%2%-2%2%Za1%2%q

1891512208-28226768731419225121428(3) 35%Zu1%2%2%2%2%-2%4%Zm1%3%4%1%2%3%2%2%2%4%2%2%2%2%mu

173631223616-53272678241461837547313053(4) 45%4%4%4%5%4%-4%5%4%3%6%5%4%6%2%3%5%9%4%4%5%4%

656279499137-128745423164940144307951238257128(5) 518%Zu8%11%10%11%10%-11%14%Zm8%10%12%9%13%13%8%12%10%8%11%12%9%11%mu

244743285021-7134371772819232343171403971(6) 67%6%6%6%6%6%-6%6%6%8%5%5%6%2%7%9%Zh6%1%6%6%6%6%

40116896810156-1567582252173381192511161509182156(7) 711%14%13%13%13%14%-13%14%13%11%15%14%12%10%17%10%14%10%13%13%14%13%

6116510412315770-226107120452596601618481458218137114226(8) 817%20%15%24%Zt19%18%-19%20%18%21%18%18%19%15%33%Ze19%19%14%19%20%19%19%t

fh

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365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

511291057511268-1807510529188648164401211216910292180(9) 914%16%15%15%14%18%-15%14%16%13%13%17%15%15%7%16%16%20%15%15%15%15%

68232190110197103-30010419661301347539106818217283166154300(10) 10 - extremely19%28%Zv28%s22%24%27%-25%19%30%Zn27%22%26%24%36%Ze19%27%24%29%25%24%26%25%nsimportant

gv

526672468830-11868501819513193188781107162118Not important (1-4)14%Zu8%10%9%11%8%-10%13%Zm8%8%14%10%10%9%6%7%11%13%10%10%10%10%mu

130226211145242114-35518317264441509727177923311344213177355Neither (5-7)36%Zu27%31%29%30%29%-30%34%Zm27%29%33%29%31%24%32%31%30%20%30%31%30%30%mu


128461327262377212058921737211754264153622813836129559334298589Net Difference35%56%Zv48%52%47%55%Zr0%49%40%57%Zn53%k40%51%k49%57%54%54%e47%51%49%48%50%49%ek

nrv

6.997.84Z7.577.607.477.80Z-7.587.217.89Z7.717.277.657.517.997.617.707.497.847.577.507.607.58nMeanvrnrv

376481-10453-3221-4287110Don't know1%1%1%1%1%*-1%1%1%2%-*1%2%3%f-1%4%1%1%*1%ac

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51638110439812813947109611301921398943443718679011425773622995896491238Unweighted Base

33*54*81*102292*12013537*114*67*122211125824366411779113*10714684053175806101190Weighted Base

-1-162-313-1321347102138638917(1) 1 - not at all-2%-2%2%-2%4%s3%-1%1%2%2%1%2%1%2%1%2%2%1%1%1%1%important

*1261---211-1732736324369(2) 21%2%2%1%1%---2%2%1%-1%1%1%*1%2%1%1%*1%*1%1%f

1127-3121----111381107138311(3) 32%m2%3%m1%-3%mu1%4%Zlmn1%----1%*1%1%1%1%1%*1%1%1%1%

tu

1--13121-31141121851129147713(4) 42%--1%1%2%*-3%1%*2%1%1%*2%1%1%1%2%d*1%1%1%1%dh

6175761018*6617349223239763342511403070(5) 518%Zlmnpqtuw2%8%n6%n6%n8%ln13%Zlmn1%5%9%n1%3%2%6%6%8%5%6%6%7%c6%4%7%5%6%hn

quw

144491571843119392121381347262212302959(6) 65%8%t5%5%1%4%5%3%7%t6%2%5%7%t5%6%5%5%11%Zf4%5%5%4%5%5%5%f

531010281221384929109130437851154634404773121(7) 716%6%12%10%8%10%15%Znu8%7%6%7%14%8%11%8%10%10%5%11%Z10%8%13%8%12%b10%b

513302192028211225222647191808693173112561148766131136267(8) 814%24%37%Zlm21%22%23%15%31%lr22%33%lr21%22%15%22%24%23%22%9%24%Zg24%21%21%23%22%22%glr

nprstux

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Table 125QD2A - When thinking about BBC radio, how important, if at all, do you think it is that BBC radio does each of the following?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Provides radio stations that appeal to a wide range of different audiences across the UK for example people of different ages, regions, backgrounds and ethnicitiesBASE: ALL WHO LISTENED TO BBC RADIO AT LEAST ONCE IN THE PAST THREE MONTHS





33*54*81*102292*12013537*114*67*122211125824366411779113*10714684053175806101190Weighted Base

49131881814289221522362514966781361419987636597118214(9) 911%17%17%18%s20%11%21%s24%19%23%18%17%20%18%18%19%17%12%19%19%16%20%17%19%18%

1020133623647359361357755527213312328256348134163107206199405(10) 10 - extremely30%37%v16%35%Zor39%ov39%orv26%24%31%v20%47%Zop36%ov44%Zoq33%36%30%36%Z50%Zf32%29%40%Ze34%36%33%34%efoimportant

vqruvruvrv

2344245531023644282031742261014252550Not important (1-4)5%5%5%4%4%4%4%8%8%u2%2%3%3%5%Zj2%5%4%6%4%6%d3%5%4%4%4%j

13921208142746522141347221787296155252251068163118132250Neither (5-7)39%Zlmnpqstuw16%25%n20%n15%22%n34%Zlm12%19%20%10%22%n18%22%20%23%20%22%21%23%20%20%20%22%21%n

npqtuw

1842577697488842983511051589860128529459281802334313238434452886Important (8-10)55%79%rx70%75%rx80%rx73%x62%80%rx72%75%86%Zmp75%rx79%rx73%78%72%76%71%75%72%77%75%75%74%74%rx

rsuvx

1640537277083792673491021529455827727556174760309303224409427836Net Difference50%74%x65%71%rx76%rx69%x59%72%x64%73%x84%Zmp72%rx75%rx68%76%Zk67%72%Z65%71%66%75%Ze71%71%70%70%ekr

rsuvxx

7.648.337.748.30Zr8.44rv8.267.858.077.988.068.84Zm8.39rv8.57rv8.188.408.098.33Z8.288.258.048.42e8.338.258.248.25erMeanvxxopqrsuxxvx

vx

---3-----12--3-12-12-13-3Don't know---*-----2%Zu1%Z--*-**-**-*1%-*f

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368870704534877361-123854968921013554135197542618244811907506221238Unweighted Base

365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

89134152-1710732841-11411591017(1) 1 - not at all2%1%2%1%2%*-1%2%1%1%1%2%1%1%-*2%2%1%1%2%1%important

367272-97221331-1718359(2) 21%1%1%*1%*-1%1%*1%1%1%1%1%-*1%2%1%*1%1%

746574-11102217121*7-118411(3) 32%Zu*1%1%1%1%-1%2%Zm*1%1%1%*2%2%*1%-1%1%1%1%mu

58103104-139422543-46-137713(4) 41%1%1%1%1%1%-1%2%1%1%2%1%1%3%-2%1%-1%1%1%1%

412943284427-70462416122615931742764373370(5) 511%Zu4%6%6%5%7%-6%9%Zm4%7%9%5%5%9%5%7%5%11%6%5%6%6%cmu

283140194217-593227992715221738-59342959(6) 68%Zu4%6%4%5%5%-5%6%4%4%6%5%5%2%3%7%5%-5%5%5%5%u

368569527545-12150711620513366238631186872121(7) 710%10%10%10%9%12%-10%9%11%7%15%10%11%5%12%9%11%5%10%10%12%10%

8518212614117789-2671191485128115731618541796261176133267(8) 823%22%18%28%Zt22%23%-22%22%23%23%20%22%23%14%34%h22%23%10%23%Zd25%Z22%22%dt

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365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

661491239215263-214103111372395592274913614200107106214(9) 918%18%18%18%19%16%-18%19%17%17%17%18%19%20%14%19%18%25%18%15%18%18%b

85320248157273131-405154251813917910447158525526378243200405(10) 10 - extremely23%39%Zv36%31%34%34%-34%28%39%Zn37%29%35%33%43%28%34%33%45%33%35%33%34%cnimportant

v

232737133911-50351596241271734248272650Not important (1-4)6%u3%5%s3%5%3%-4%6%Zm2%4%4%5%4%7%2%3%4%4%4%4%4%4%msu

1051451519916189-2501281224141105641710571669241139134250Neither (5-7)29%Zu18%22%20%20%23%-21%24%19%19%30%Zi20%20%16%20%22%22%16%21%20%22%21%mu

jl

235651497389602284-88637651016990390236854018957046840526440886Important (8-10)64%79%Zv72%77%75%73%-74%70%79%Zn76%66%75%k75%78%75%75%74%80%74%76%73%74%kn

v

212623460376563272083634149515984366224783918253644792499413836Net Difference58%76%Zv67%75%Zt70%71%0%70%63%76%Zn72%62%71%71%71%74%72%69%76%70%72%69%70%kn

tv

7.718.48Z8.208.328.238.28-8.257.948.51Z8.297.998.278.298.388.288.318.208.528.238.288.218.25nMeanvnv

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365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

211221-3121--2-1-2-33-3Don't know******-***1%--1%-3%Zef-*-**-*

Page 288

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Provides radiostations thatappeal to a

wide range ofdifferent

audiencesTakes a chanceacross the UK,on new and

for exampleinnovativeSupports UKpeople ofradioactors,

different ages,programmes and/writers,Provides a mixregions,or new and lessperformers,Provides highof different

backgrounds andwell knownpresenters andquality radiotypes of radioethnicitiesmusicmusicstationsstations


11901190119011901190Weighted Base


9191378(2) 21%2%1%1%1%

112822413(3) 31%2%2%*1%

135315610(4) 41%4%1%1%1%

701281015482(5) 56%11%8%5%7%

5971714344(6) 65%6%6%4%4%

12115616480129(7) 710%13%14%7%11%

267226238235246(8) 822%19%20%20%21%

214180184218241(9) 918%15%15%18%20%


Page 289

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Table 127QD2A - When thinking about BBC radio, how important, if at all, do you think it is that BBC radio does each of the following?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.BASE: ALL WHO LISTENED TO BBC RADIO AT LEAST ONCE IN THE PAST THREE MONTHS







11901190119011901190Weighted Base

50118663344Not important (1-4)4%10%6%3%4%

250355336178255Neither (5-7)21%30%28%15%21%

886707781975886Important (8-10)74%59%66%82%75%

836589715943842Net Difference70%49%60%79%71%

8.257.587.958.628.28Mean

310844Don't know*1%1%**

Page 290

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Table 127QD2A - When thinking about BBC radio, how important, if at all, do you think it is that BBC radio does each of the following?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.BASE: ALL WHO LISTENED TO BBC RADIO AT LEAST ONCE IN THE PAST THREE MONTHS




51638110439812813947109611301921398943443718679011425773622995896491238Unweighted Base

33*54*81*102292*12013537*114*67*122211125824366411779113*10714684053175806101190Weighted Base

---6--2-3---1513323312246(1) 1 - not at all---1%--2%-3%Zmu---*1%*1%*2%f*1%*1%*1%*fwell

*-32--1-1----2323321-4235(2) 21%-3%Zmu*--*-1%----*1%**2%Zf**-1%Zd***fu

1--8311----2-442736*27279(3) 32%--1%4%Zlnu1%1%----1%-1%1%*1%3%1%**2%Ze*1%1%ef

-122354--62-3316101510101689791725(4) 4-1%2%2%5%Znr4%nr--5%nr3%-2%2%2%3%4%h1%9%Zf1%2%2%2%1%3%2%fh

3278641718211117887327406012873934264752100(5) 510%5%9%8%m4%14%Zmnt13%Zmn5%9%16%Zmnt6%4%7%9%7%10%8%11%8%8%9%8%8%9%8%m

utu

536948101541171019107829406817904136315553108(6) 614%6%7%9%9%8%11%10%10%10%8%9%8%10%8%10%9%15%8%9%9%10%9%9%9%f

45271411317167810203317121556011581666161548690176(7) 712%9%33%Zlmn14%14%14%12%19%p7%14%16%p16%p14%15%15%15%15%7%15%Z13%15%17%15%15%15%pu

oprstuwx

71619278232834143115266344229921132082729314210673153167321(8) 822%30%24%27%25%23%25%38%n27%22%21%30%36%Zns28%25%27%27%24%27%30%Zc26%23%26%27%27%

u

31071671721192191423322012365581301317479624786102188(9) 910%19%9%16%19%18%14%6%16%22%19%15%16%15%18%14%17%12%16%17%15%15%15%17%16%

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Table 128QD3 - And how well, if at all, do you think BBC radio does each of the following, compared to other radio stations that you listen to?Please give a score of 1-10 where 1 means not at all well and 10 means extremely well.Provides a mix of different types of radio stations






33*54*81*102292*12013537*114*67*122211125824366411779113*10714684053175806101190Weighted Base

915101831620268166264321148696914816201758557112105217(10) 10 - extremely27%ov28%opv12%18%17%17%19%21%14%9%22%21%17%18%19%17%19%14%19%16%21%18%19%17%18%well

11439864-102-54271722231827121220143045Not well (1-4)3%n1%5%n4%n9%Zmnu5%n3%-9%Zmnu3%-2%3%3%5%5%3%16%Zf2%3%3%6%Ze2%5%Zb4%bfhn

12113932125444913302737613627311114024338343141131111188195383Neither (5-7)37%20%48%Zlm31%27%37%w37%w35%26%41%w30%29%29%33%30%34%31%33%32%30%32%35%32%32%32%w

nptuw

204236628566979246635751398550022624048656668295253177351374726Well (8-10)60%78%Zno45%61%v61%v58%59%65%v58%53%62%v66%v68%v61%62%58%62%50%62%Zg63%63%56%61%61%61%gv

prstuv

184132590486375245634751348147220921846338641283241157337344681Net Difference56%77%Zop39%58%v52%53%56%v65%v49%50%62%v63%pv65%pv57%57%53%59%Z34%60%Zg61%c59%c50%58%56%57%cgv

rstuvx

7.748.37Zo7.327.767.677.577.587.937.417.448.13Zo8.00op7.86v7.737.807.597.84Zi6.927.85Zg7.807.857.577.837.697.76gvMeanprstuvprsuvrsv

-1234312-83106-24129271331989261036Don't know-2%2%3%3%1%2%-7%Zlsu4%8%Zlmr3%-3%3%2%3%1%3%4%2%3%4%Za2%3%a

su

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368870704534877361-123854968921013554135197542618244811907506221238Unweighted Base

365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

33426--6332--41-1415246(1) 1 - not at all1%*1%*1%--*1%*1%--1%j1%-*1%2%**1%*cwell

135-41-5412-*22-*223235(2) 2**1%-**-*1%*1%-*1%2%-**3%Zc**1%*c

185363-9714212331227539(3) 3*1%1%1%1%1%-1%1%m*2%j1%*1%2%e5%Zef**4%c1%1%*1%cem

916214196-2520611149-1322-25141325(4) 42%2%3%Zs1%2%2%-2%4%Zm1%1%1%3%3%-1%1%3%Z-2%2%2%2%ms

475360397030-10066341921362416318639915150100(5) 513%Zu6%9%8%9%8%-8%12%Zm5%9%15%Zij7%8%15%Zf6%7%8%15%8%7%8%8%cmu

446472367632-108575123184423136296051035764108(6) 612%u8%10%7%9%8%-9%11%8%11%13%8%7%12%10%12%8%8%9%8%11%9%eu

531231027410769-176829336207149131238112716910186176(7) 715%15%15%15%13%18%-15%15%14%16%15%14%16%12%22%15%15%12%15%15%14%15%r

8923216715422893-32114018151301469422106222610311208152321(8) 824%28%24%31%Zt28%24%-27%26%28%23%22%28%30%20%20%24%29%Z17%27%30%Za25%27%t

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365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

461431068211969-188721162618974712646124718196101188(9) 913%17%Z16%16%15%18%-16%13%18%Z12%13%19%Zl15%11%11%18%16%12%16%14%17%16%b

5516211610114572-217721454325945519114813810207130110217(10) 10 - extremely15%20%17%20%18%19%-18%13%22%Zn19%18%18%18%18%20%19%18%17%18%19%18%18%nwell

153035103510-453411103151763531539232345Not well (1-4)4%4%5%Zs2%4%3%-4%6%Zm2%4%2%3%5%5%6%2%4%9%3%3%4%4%cms

144239234149253131-38320517978591519642218523520363209200383Neither (5-7)39%Zu29%34%30%31%34%-32%38%Zm28%35%43%Zi29%31%39%39%34%30%35%32%30%33%32%mu

j

189537390336492234-72628544112172336196542715648927699435362726Well (8-10)52%65%Zv57%67%Zt61%61%-61%53%68%Zn55%53%65%Zk63%49%51%62%63%Zh46%62%Z63%60%61%hn

ltv

174507355326457224068125143011170321179482415145822659412339681Net Difference48%61%Zv52%65%Zt57%58%0%57%46%66%Zn50%51%62%Zk57%44%45%60%h59%gh38%58%Zd59%56%57%dh

llntv

7.437.90Z7.627.94Z7.707.86-7.767.368.08Z7.617.537.91Z7.707.327.587.87h7.79h7.137.78Z7.827.737.76dMeanvtnkdhntv

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365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

18182882412-36181812215482617630281536Don't know5%u2%4%Zs2%3%3%-3%3%3%5%i2%3%1%7%Ze4%2%2%10%Zc3%4%Z3%3%cei

su

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51638110439812813947109611301921398943443718679011425773622995896491238Unweighted Base

33*54*81*102292*12013537*114*67*122211125824366411779113*10714684053175806101190Weighted Base

---4-1--2--114-14221-3224(1) 1 - not at all---*-1%--2%--**1%-**2%Zf**-1%***fwell

---2*-1-1----2-11-211--22(2) 2---**-*-1%----*-**-***--**

1-26----2--31543627234369(3) 33%Znrsu-2%1%----2%--2%1%1%1%1%1%2%1%*1%1%*1%1%

1-210314--1--28549575436713(4) 43%mn-2%1%3%m*3%m--2%--2%1%1%1%1%5%Zf1%1%1%1%1%1%1%f

2211777121311354148702333601774403122484593(5) 55%4%14%n8%7%10%10%3%11%n8%3%7%7%8%6%8%8%15%Zf7%8%8%7%8%7%8%f

35570259469111013542940431370252533424183(6) 610%10%6%7%3%4%7%12%t5%13%st9%5%10%t7%8%10%Zh5%11%7%5%6%10%Ze7%7%7%fh

441714413152481371930151205065105151545851617991170(7) 714%8%21%14%15%12%18%22%11%10%15%14%12%15%14%16%13%13%14%12%13%19%Zde14%15%14%

9122527022343393921245435218991102071630014211363148169317(8) 828%23%31%26%24%28%24%23%34%n31%20%26%28%26%27%27%27%14%28%Zg30%Zc28%c20%25%28%27%cg

41592082131249148215426158788415223212878564119118236(9) 911%29%opv11%20%22%26%pv18%24%13%12%17%25%pv21%19%21%20%20%20%20%19%21%20%20%19%20%

x

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Table 130QD3 - And how well, if at all, do you think BBC radio does each of the following, compared to other radio stations that you listen to?Please give a score of 1-10 where 1 means not at all well and 10 means extremely well.Provides high quality radio stations






33*54*81*102292*12013537*114*67*122211125824366411779113*10714684053175806101190Weighted Base

914920823222562214344024170716817318223968758117124241(10) 10 - extremely26%v26%v12%20%25%v18%18%16%19%21%28%Zuv19%19%21%19%16%22%Zi16%21%20%22%18%20%20%20%iwell

2-323324-51-431998209199811111728Not well (1-4)6%n-4%n2%3%n2%3%-4%n2%-2%3%2%2%2%3%8%Zf2%2%2%3%2%3%2%f

9123329123314713312134553624410113920745298122107116169177346Neither (5-7)28%22%41%Zms28%25%26%34%37%27%31%28%26%29%30%28%34%Zh27%40%Zf28%26%27%37%Zde29%29%29%fh

tuw

214244687658682237544791478554624826153357735325285184383411794Well (8-10)65%78%rv54%67%v71%v72%v61%63%66%65%65%70%v69%66%68%64%68%50%69%Zg69%c70%c58%66%67%67%cgv

194240664628477237043791438252723825351347717316277173372394766Net Difference59%78%Zrv50%65%v68%v70%rv57%63%61%63%65%v68%v66%v64%65%61%66%42%67%Zg68%c68%c55%64%65%64%cgv

7.878.41pr7.408.00v8.15v8.02v7.798.017.707.898.31Zp8.09v7.94v7.958.017.848.04Z7.288.05Zg8.028.07c7.777.997.967.97cgMeanvruvv

--121112-3185-148319119124617522Don't know--1%2%1%*2%-3%2%7%Zlst2%-2%2%1%2%Zi1%2%3%1%2%3%Za1%2%ai

u

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368870704534877361-123854968921013554135197542618244811907506221238Unweighted Base

365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

133131-41311-2111214334(1) 1 - not at all******-**1%1%1%j-1%1%3%Ze**1%**1%*well

2-122--2212*--1--111*12(2) 21%u-***--***1%*--1%--*2%Zc****c

189-44-95312232-24-9569(3) 3*1%1%Zs-1%1%-1%1%**2%*1%2%-1%*-1%1%1%1%

4993112-1394*372--112-136913(4) 41%1%1%1%1%*-1%2%1%*2%1%1%--*1%-1%1%2%1%

464661327221-9358342614282514719531083494693(5) 513%Zu6%9%6%9%Zq5%-8%11%Zm5%12%Zj11%j5%8%13%13%7%7%17%Zc7%7%8%8%cjm

qu

275656275429-83503325734181632044776473883(6) 67%7%8%5%7%7%-7%9%Zm5%11%Zij5%6%6%15%Ze6%8%6%12%7%7%6%7%em

55115106649773-1707991302869421284011161649296170(7) 715%14%15%13%12%19%Zr-14%15%14%14%21%Zj13%14%11%15%16%14%11%14%13%16%14%r

10621017714022691-31714317450331538122156521415302181165317(8) 829%26%26%28%28%23%-27%26%27%23%24%29%26%20%29%26%28%26%27%26%27%27%

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365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

5817811612015878-2369714045251006621105215410227143108236(9) 916%22%Zv17%24%Zt20%20%-20%18%22%21%18%19%21%19%19%20%20%17%20%21%18%20%tv

5218813111015883-24189152332111372186501657234149120241(10) 10 - extremely14%23%Zv19%22%20%21%-20%16%23%Zn15%15%22%23%l17%11%20%21%12%21%21%20%20%nvwell

820226217-2817114710741418226141928Not well (1-4)2%2%3%1%3%2%-2%3%2%2%5%2%2%4%3%2%2%3%2%2%3%2%s

128217223122224122-34618715981501318542187820823323188180346Neither (5-7)35%Zu26%33%Zs24%28%32%-29%35%Zm24%37%Zi36%j25%27%38%e35%31%27%40%29%27%30%29%ce

jjmsu

217577424370542251-79432846612879366219613116653332762473392794Well (8-10)59%70%Zv62%73%Zt67%65%-67%61%72%Zn58%58%71%Zk70%kl55%59%66%69%Zh54%67%Z68%65%67%hk

llntv

208557403363522244076631145512472356211563016251530736459373766Net Difference57%68%Zv59%72%Zt65%63%0%64%57%70%Zn56%53%69%Zk68%kl51%56%64%67%Zh51%65%Z66%62%64%hk

llntv

7.648.11Z7.818.19Z7.948.03-7.977.708.19Z7.677.608.13Z8.07k7.517.537.98h8.06Z7.338.00Z8.05Z7.917.97dMeanvtnkllghdhklnt

v

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365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

1210175175-22913711133251212120922Don't know3%u1%3%1%2%1%-2%2%2%3%1%2%1%3%4%2%2%3%2%3%Za1%2%su

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51638110439812813947109611301921398943443718679011425773622995896491238Unweighted Base

33*54*81*102292*12013537*114*67*122211125824366411779113*10714684053175806101190Weighted Base

---8--2-311-1713526233358(1) 1 - not at all---1%--2%-3%Zm2%1%-*1%*1%1%2%1%*1%1%1%1%1%fwell

---3--1----2-3--3-33---33(2) 2---*--*----1%-*--*-*1%---**

1-38----1313-7538282644711(3) 32%-3%1%----1%5%Zlrs1%1%-1%1%1%1%2%1%*1%1%1%1%1%e

u

*-520113-52-2519612134211366121325(4) 41%-6%Zmnu2%1%1%3%-4%n3%-1%4%n2%2%3%2%3%2%3%2%2%2%2%2%

43111421322267166132417111507189271337656287783161(5) 513%5%14%14%15%18%w19%w18%w14%8%10%11%14%13%14%17%Zh11%24%Zf12%16%Zc14%9%13%14%13%cfh

55169399164978191190294674111084434415565119(6) 617%n10%19%Zlm9%10%8%12%11%8%11%6%9%9%11%8%11%9%10%10%9%8%13%9%11%10%u

npsu

58171751423168131520343214264701351119375755696109206(7) 717%15%21%17%16%19%12%21%11%22%16%16%25%Zpr17%17%17%17%10%18%Z16%19%18%17%18%17%

u

6141924821252611281828593119394971912526211010177135152287(8) 817%26%24%24%23%21%19%30%25%27%23%28%25%23%26%23%24%22%25%23%25%24%23%25%24%

244133161217599193313104394010381355348437371143(9) 97%7%5%13%Z17%v10%13%14%8%13%15%v16%v10%13%11%10%13%7%13%11%12%14%13%12%12%

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Table 132QD3 - And how well, if at all, do you think BBC radio does each of the following, compared to other radio stations that you listen to?Please give a score of 1-10 where 1 means not at all well and 10 means extremely well.Supports UK actors, writers, performers, presenters and music






33*54*81*102292*12013537*114*67*122211125824366411779113*10714684053175806101190Weighted Base

813612812192121022224151015347107211335260428272154(10) 10 - extremely25%Zlmopquv23%Zmo7%13%o13%o16%o16%o6%9%3%18%ov11%12%12%14%11%14%19%12%11%15%13%14%12%13%fowell

pquv

1-738116-9627535121828838191513182847Not well (1-4)3%-9%Znst4%1%1%5%-8%s9%nsw2%3%4%4%3%4%4%7%4%4%4%4%3%5%4%f

uw

15164441037545718392840766034214318729849434195165126228257485Neither (5-7)47%30%54%Zmn40%40%45%42%50%34%41%33%36%48%npw42%39%46%Zh38%44%41%42%41%40%39%42%41%h

puw

163129509495765184829681165939918618340254530214209162289295585Well (8-10)50%57%v36%50%v53%v47%48%50%42%43%56%v55%v47%48%51%45%52%Zi48%49%46%52%51%50%48%49%v

153121471475558183923661095336317516537346492195194149271267538Net Difference46%v57%opv26%46%pv52%pv46%v43%v50%v35%34%55%Zop52%opv43%v44%48%40%48%Zi40%46%42%48%47%47%44%45%eip

uvv

7.51v8.05Zl6.777.38v7.55v7.45v7.237.297.006.977.79Zl7.52pv7.32v7.337.477.157.49Zi7.057.41Z7.257.447.467.467.297.37ivMeanopqrsuopruvv

-7165487-1941112148252251269401617442973Don't know-13%Zlqv1%6%l5%l7%l5%l-16%Zlmq6%l9%lv6%l*6%7%5%7%2%6%9%Zd4%5%8%5%6%l

xrstuvx

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368870704534877361-123854968921013554135197542618244811907506221238Unweighted Base

365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

445362-8352-24111517258(1) 1 - not at all1%*1%1%1%*-1%1%1%1%-*1%1%2%*1%2%1%*1%1%bwell

3-123--3213---2--121233(2) 21%u-***--***1%Zj---2%Ze--*3%Zc****c

578384-111015-334-16482411(3) 31%1%1%1%1%1%-1%2%Zm*2%-1%1%4%Zef-*1%6%Zc1%*1%1%bcm

12131213188-251963413532613124141325(4) 43%2%2%3%2%2%-2%4%Zm1%1%3%2%2%3%4%2%2%1%2%2%2%2%mu

7090996211150-1619170242664461352711641578878161(5) 519%Zu11%14%12%14%13%-13%17%Zm11%11%19%l12%15%12%9%11%15%7%14%13%13%13%mu

398073468435-119655424135330153277481126954119(6) 611%10%11%9%10%9%-10%12%8%11%9%10%10%13%5%11%10%13%10%10%9%10%m

501561129313273-20691114352386611718421288197123111206(7) 714%19%Z16%19%16%19%-17%17%18%16%17%17%19%15%33%Ze17%17%14%17%18%18%17%

fh

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365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

7521315912819097-2871151725531126751511711908279181146287(8) 820%26%23%26%24%25%-24%21%27%Zn25%23%24%24%14%21%28%h25%h14%25%26%24%24%h

32112756810044-14352921816703892428931407875143(9) 99%14%Zv11%14%12%11%-12%10%14%Zn8%12%13%12%8%4%17%Zg12%6%12%11%12%12%nv

4311192629955-1545698311766401782710281468878154(10) 10 - extremely12%13%13%12%12%14%-13%10%15%Zn14%13%13%13%15%15%11%13%13%13%13%13%13%nwell

242326213413-4735121341813113825839202547Not well (1-4)7%Zu3%4%4%4%3%-4%6%Zm2%6%3%3%4%10%Zef6%3%3%13%Zc3%3%4%4%bcm

u

159326284201327158-485248238836220313744259731820466280242485Neither (5-7)44%40%41%40%41%41%-41%46%Zm37%38%45%39%44%41%48%38%41%34%41%40%40%41%m

149435326258389196-58522236310464261153412114038119565348300585Well (8-10)41%53%Zv48%51%48%51%-49%41%56%Zn47%47%50%49%37%40%55%Zh49%h33%50%Zd50%50%49%dh

nv

12641230123735518305381873519160244141301813235612526328274538Net Difference34%50%Zv44%47%44%47%0%45%35%54%Zn41%44%47%45%27%34%52%Zg46%h20%46%Zd47%46%45%dh

hnv

6.987.54Z7.347.427.337.46-7.377.027.66Z7.307.297.457.316.987.287.53h7.376.767.40Z7.447.397.37dMeanvndnv

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365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

324150225419-73363621636101338481161483373Don't know9%Zu5%7%4%7%5%-6%7%6%10%Zi5%7%i3%12%Zef6%3%6%20%Zc5%7%6%6%cfi

su

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51638110439812813947109611301921398943443718679011425773622995896491238Unweighted Base

33*54*81*102292*12013537*114*67*122211125824366411779113*10714684053175806101190Weighted Base

---12--2-4-2-475846727331012(1) 1 - not at all---1%--2%-4%Zmu-1%-3%Zm1%1%2%1%5%Zf1%*2%1%*2%1%fhwell

--27-11-221--7254-9432369(2) 2--3%m1%-1%1%-2%2%1%--1%*1%1%-1%1%1%1%1%1%1%

1-420411172-4-1787177183129121325(3) 32%-5%ln2%4%ln1%1%3%ln6%Zlnr4%-2%-2%2%2%2%6%Zf2%1%3%e3%e2%2%2%ef

su

2-541377--556834131533839201216222648(4) 47%pw-6%p4%3%6%p5%p--7%p4%3%6%p4%4%4%4%7%4%4%3%5%4%4%4%f

68191359202551171129171204968100161508056328683169(5) 518%16%24%Znp13%9%17%18%n15%10%11%9%14%14%15%13%17%13%14%14%17%Zc14%10%15%14%14%cu

tu

571914414202061811122617133425911681677743559084175(6) 614%13%23%mn14%15%17%15%15%16%16%10%12%14%16%Z11%14%15%7%16%Zg16%d11%17%d16%14%15%dg

37151971825209171628461815369801422619582717099123222(7) 710%13%18%19%20%21%15%25%15%24%23%22%14%19%19%20%18%23%18%17%17%22%17%20%19%

71571962015239259234330148777814719206828954109116225(8) 821%27%sv9%19%v22%v12%17%24%v22%v14%19%20%v24%sv18%21%19%19%17%19%18%22%17%19%19%19%v

465113111315311612301385424187121154054335771127(9) 911%10%7%11%12%11%11%9%9%10%10%14%10%10%12%10%11%11%11%9%13%e10%10%12%11%e

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Table 134QD3 - And how well, if at all, do you think BBC radio does each of the following, compared to other radio stations that you listen to?Please give a score of 1-10 where 1 means not at all well and 10 means extremely well.Takes a chance on new and innovative radio programmes and/or new and less well known music






33*54*81*102292*12013537*114*67*122211125824366411779113*10714684053175806101190Weighted Base

57410281316310117171776423188101084148296058118(10) 10 - extremely17%ov13%o5%10%o9%10%12%o9%9%2%14%o8%13%o9%11%7%11%Z9%10%9%12%9%10%10%10%owell

3-11807912113971011662834592173293530395594Not well (1-4)9%w-13%mw8%w8%w8%w9%w3%11%w13%w6%5%9%w8%8%8%8%18%Zf7%6%9%9%7%9%8%fw

142353476416565204734511015240715920835849512239170157275290565Neither (5-7)42%43%65%Zlm47%44%54%48%55%41%51%42%48%42%49%43%51%46%43%48%51%Zd42%49%47%48%48%d

nprtuwx

16271741039405415461751895930916115032142429163191116226244471Well (8-10)49%ov51%osv21%40%ov42%v33%40%v42%v40%v25%42%ov42%ov48%osv38%44%36%41%37%40%35%47%Zce37%39%40%40%eko

v

13276330323141143384479482431331152622135613515686187189377Net Difference41%ov51%Zop7%32%ov35%ov26%v31%ov39%ov29%ov12%36%ov38%osv38%osv30%36%Zk28%34%Z19%33%Zg29%38%Zce27%32%31%32%gko

rsuvv

7.16v7.45ov6.167.00v7.11v6.88v6.87v7.13v6.746.477.31Zo7.17ov7.07v6.907.116.787.07Zi6.567.02Z6.877.106.927.006.946.97ivMeanv

-4155554-98121024218194125637914392160Don't know-7%1%5%l6%4%3%-8%l11%Zlqr10%Zlq5%2%5%5%5%5%2%5%8%Zd2%4%7%Za3%5%ad

vruvx

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368870704534877361-123854968921013554135197542618244811907506221238Unweighted Base

365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

66102102-12575-2541151115512(1) 1 - not at all2%1%1%*1%1%-1%1%1%2%j-*2%4%Zef2%1%1%2%1%1%1%1%swell

467254-9545221511227579(2) 21%1%1%*1%1%-1%1%1%2%Zij1%**5%Zef2%**4%Zc1%1%1%1%ce

8172231312-25169577642216321161325(3) 32%2%3%Zs1%2%3%-2%3%1%2%5%Zj1%2%4%4%1%2%6%2%2%2%2%cms

153229193215-482028862014321726-48252848(4) 44%4%4%4%4%4%-4%4%4%4%5%4%4%2%5%7%Ze3%-4%4%5%4%

77911036512147-16910267232671481553511381619277169(5) 521%Zu11%15%13%15%12%-14%19%Zm10%11%19%l14%15%13%10%14%15%14%14%13%13%14%mu

53122888712154-17574101372169471411391117168101100175(6) 614%15%13%17%Zt15%14%-15%14%16%17%16%13%15%13%21%15%14%12%15%15%17%15%

551661259714379-2221061164620975920134314611211137106222(7) 715%20%Z18%19%18%20%-19%20%18%21%15%19%19%18%25%17%19%18%19%20%18%19%

6516012210316065-225971273822102621984814915210126113225(8) 818%19%18%21%20%17%-19%18%20%17%16%20%20%17%16%19%19%26%19%18%19%19%

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365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

2710166617949-12748801913653083328551237171127(9) 97%12%Zv10%12%10%13%-11%9%12%9%10%13%10%7%6%12%11%8%11%10%12%11%v

308975446950-118407821125431123257821167057118(10) 10 - extremely8%11%11%9%9%13%r-10%7%12%Zn9%9%10%10%11%6%10%10%4%10%10%10%10%nrwell

336068256133-944747231431261662150787515394Not well (1-4)9%7%10%Zs5%8%9%-8%9%7%11%j11%6%8%15%Ze12%8%6%12%8%7%9%8%ejs

186380316249385180-56528128410667237154482911737026540331283565Neither (5-7)51%46%46%49%48%47%-48%52%Zm44%48%49%46%49%44%56%46%48%44%48%48%47%48%m

121350262208307164-4711852857848221123391510531222449267242471Well (8-10)33%42%Zv38%41%38%42%-40%34%44%Zn36%35%43%39%36%28%42%40%38%40%38%40%40%nv

8828919418324613003771382385534191982388426215362216189377Net Difference24%35%Zv28%36%Zt31%34%0%32%26%37%Zn25%25%37%Zk31%21%16%33%gh34%Zg26%32%31%31%32%gh

lhlntv

6.607.12Z6.867.11Z6.907.10-6.976.717.18Z6.796.697.15Z6.916.546.557.037.04h6.566.997.006.956.97nMeanvtnklv

25353920519-6027321372910631040356472360Don't know7%4%6%4%6%Zq2%-5%5%5%6%5%6%3%5%5%4%5%6%5%7%Za4%5%qu

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51638110439812813947109611301921398943443718679011425773622995896491238Unweighted Base

33*54*81*102292*12013537*114*67*122211125824366411779113*10714684053175806101190Weighted Base

---7-22-2---16133245-2257(1) 1 - not at all---1%-2%2%-2%---*1%*1%*2%*1%-1%*1%1%fwell

--13*---2-1--312213121324(2) 2--1%**---2%Zu-1%--**1%*1%*******

1-3227--14-1731411111411144101181825(3) 32%-3%2%7%Znrs--2%3%-1%3%2%2%3%3%2%10%Zf1%1%2%3%e1%3%2%ef

u

--222171-33133186519221810615924(4) 4--2%2%1%6%Zmnr*-3%5%1%1%3%2%2%1%2%2%2%2%3%2%3%2%2%

u

3399441322197319147831377211975726265653109(5) 58%6%11%n9%n5%11%n16%Znq4%8%11%3%9%n12%n9%8%9%9%10%9%12%Zd7%8%10%9%9%dn

tu

34149910815310137191380404377171033842396060120(6) 68%8%18%Znsu10%11%6%11%7%9%19%Znsu6%9%11%10%11%10%10%15%10%8%10%12%10%10%10%

57221771228211517822302413972771341919178716298113211(7) 716%13%27%mt17%14%23%15%40%Zlm15%11%18%14%19%17%20%19%17%17%18%17%17%19%17%19%18%

noprstuwx

1219162532426288341233583121981972031728313010467146155300(8) 837%orv36%orv19%25%26%22%21%23%29%18%27%27%25%27%22%24%26%15%26%Zg28%26%21%25%25%25%g

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Table 136QD3 - And how well, if at all, do you think BBC radio does each of the following, compared to other radio stations that you listen to?Please give a score of 1-10 where 1 means not at all well and 10 means extremely well.Provides radio stations that appeal to a wide range of different audiences across the UK for example people of different ages, regions, backgrounds and ethnicitiesBASE: ALL WHO LISTENED TO BBC RADIO AT LEAST ONCE IN THE PAST THREE MONTHS





33*54*81*102292*12013537*114*67*122211125824366411779113*10714684053175806101190Weighted Base

2106157151520618131736181235370106151605967508195176(9) 98%19%7%15%16%12%15%17%16%20%14%17%14%15%14%17%14%13%15%13%17%16%14%16%15%

710914715202331072428171155857116151586564448786173(10) 10 - extremely21%p19%11%14%16%17%17%8%9%10%19%p13%13%14%16%14%15%13%15%14%16%14%15%14%15%well

1-55589311133107411922381742182219273360Not well (1-4)2%-6%5%9%nrw7%w2%2%10%Znrw5%2%5%6%5%5%5%5%15%Zf4%4%6%6%5%5%5%f

11144537027495819362833685229714315728348391174139127214226439Neither (5-7)32%26%55%Zmn36%n29%40%n43%ntw51%mnp32%41%27%32%42%n36%39%38%36%42%36%37%34%40%37%37%37%n

ptuwxtuw

214031557546171176232731226545719222442546601254235161314336649Well (8-10)66%v74%Zlm38%55%v59%v50%53%47%54%48%60%v58%v52%56%52%54%55%41%56%Zg54%58%51%54%55%55%gv

opqrsuv

214026503465268175029701125841717220238829560235213141287302589Net Difference64%psv74%Zlm32%49%v50%v43%51%v46%44%44%58%suv53%v47%51%47%49%50%25%52%Zg50%53%45%49%50%50%gv

nopqrstuv

7.82v8.12Zl7.057.52v7.537.417.487.587.227.368.03Zl7.60v7.397.527.527.497.546.807.60Zg7.487.647.437.547.517.52gvMeanoprsuvmoprsu

v

--140322-5413111291283223722810261541Don't know--1%4%l3%2%2%-4%6%l10%Zlqr5%l*4%3%2%4%Z2%3%5%Zd2%3%4%2%3%

stuvwx

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368870704534877361-123854968921013554135197542618244811907506221238Unweighted Base

365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

34427--7331--6--16-7257(1) 1 - not at all1%*1%*1%--1%1%1%*--2%Zj--*1%-1%*1%1%well

222231-4312*-12--122314(2) 21%*****-*1%*1%j*-*2%Zef--*4%Zc****c

818223169-25206925872313125131125(3) 32%2%3%Zs1%2%2%-2%4%Zm1%4%j2%1%3%6%Zef4%1%2%1%2%2%2%2%jms

91514101410-2414102514324315-24161324(4) 42%2%2%2%2%3%-2%3%1%1%4%i3%1%2%8%Zef1%2%-2%2%2%2%

525772377831-109644525183927164197011996552109(5) 514%Zu7%11%7%10%8%-9%12%Zm7%11%13%j7%9%15%7%8%9%18%Zc9%9%9%9%cmu

427881397940-1206059291546301443270121076464120(6) 611%9%12%s8%10%10%-10%11%9%13%11%9%10%13%7%13%9%21%Zc9%9%11%10%cs

4616411010113377-21198112312896561114461404206118108211(7) 713%20%Zv16%20%17%20%-18%18%17%14%20%18%18%10%26%h18%18%8%18%Z17%18%18%v

8821216713320893-30012118046331348719126620411289179150300(8) 824%26%24%27%26%24%-25%22%28%Zn21%24%26%28%17%23%26%26%20%26%26%25%25%

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365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

48128938312353-17672104331395351354311561709889176(9) 913%16%14%16%15%14%-15%13%16%15%10%18%Zi11%12%10%17%15%10%15%14%15%15%i

k

49124957811261-173661073218735019533115816510491173(10) 10 - extremely13%15%14%16%14%16%-15%12%17%Zn14%13%14%16%18%10%13%15%13%15%15%15%15%well

223842184020-6041191481919117635357353060Not well (1-4)6%5%6%4%5%5%-5%8%Zm3%6%6%4%6%10%Zef13%Ze2%5%5%5%5%5%5%fm

f

140299263176291148-439223217856118011442219727927412247224439Neither (5-7)38%36%38%35%36%38%-37%41%Zm33%39%45%j35%36%38%40%38%36%47%36%35%37%37%m

185464355294443207-64925839111164302172512314243425624381329649Well (8-10)51%56%52%58%Zt55%54%-55%48%60%Zn50%47%58%Zk55%46%43%56%56%43%55%55%55%55%nt

16342631327640318705892173729756283154401613539822567346300589Net Difference45%52%Z46%55%Zt50%48%0%50%40%57%Zn44%41%55%Zk49%36%31%54%gh52%gh38%50%50%50%50%gh

lnt

7.297.62Z7.387.72Z7.517.55-7.527.227.78Z7.357.267.71Z7.457.117.117.64g7.57h6.977.55Z7.557.547.52hMeanvtnklhntv

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365825687503803386-**1190541649220136518313110*53*25377258*11326956001190Weighted Base

182326143011-41192211317862823338331741Don't know5%3%4%3%4%3%-3%3%3%5%2%3%3%5%4%3%3%4%3%5%Za3%3%

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11901190119011901190Weighted Base

712846(1) 1 - not at all1%1%1%**well

49325(2) 2*1%***

25251199(3) 32%2%1%1%1%

2448251325(4) 42%4%2%1%2%

10916916193100(5) 59%14%13%8%8%

12017511983108(6) 610%15%10%7%9%

211222206170176(7) 718%19%17%14%15%

300225287317321(8) 825%19%24%27%27%

176127143236188(9) 915%11%12%20%16%

173118154241217(10) 10 - extremely15%10%13%20%18%well

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Table 138QD3 - And how well, if at all, do you think BBC radio does each of the following, compared to other radio stations that you listen to?Please give a score of 1-10 where 1 means not at all well and 10 means extremely well.BASE: ALL WHO LISTENED TO BBC RADIO AT LEAST ONCE IN THE PAST THREE MONTHS







11901190119011901190Weighted Base

6094472845Not well (1-4)5%8%4%2%4%

439565485346383Neither (5-7)37%48%41%29%32%

649471585794726Well (8-10)55%40%49%67%61%

589377538766681Net Difference50%32%45%64%57%

7.526.977.377.977.76Mean

4160732236Don't know3%5%6%2%3%

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Table 138QD3 - And how well, if at all, do you think BBC radio does each of the following, compared to other radio stations that you listen to?Please give a score of 1-10 where 1 means not at all well and 10 means extremely well.BASE: ALL WHO LISTENED TO BBC RADIO AT LEAST ONCE IN THE PAST THREE MONTHS




1420263253133502128235344422481371492363934657110218204181385Unweighted Base

12**20**28**35530**37*52*17**36**30**52*56*44*25715817623949*36653*129*233214201415Weighted Base

8101712491722216917181496638575231362654797881159BBC Radio 1 should71%51%61%35%32%45%42%11%44%29%33%31%32%37%40%48%Zh31%48%37%50%c42%34%36%40%38%chuplay more of the

popular music thatmost people enjoy, andtake fewer risks onmusic from new or lesswell known artiststhat might not appealto everyone

310112252119281521193439301589188161252242574151131118249BBC Radio 1 should29%49%39%63%Z68%52%54%89%56%63%66%69%68%61%58%50%68%Zi52%61%46%57%65%Ze61%59%60%eitake more risks on

music from new or lesswell known artistseven if it does notappeal to everyone,and play fewer of thepopular songs thatmost people enjoy

---2-----1--*112-*111-112No change---*-----4%--1%**1%-1%*1%1%-***

---4--2--11--1312-41-2314No preference / Don't---1%--4%--4%1%--*2%1%1%-1%3%-1%1%*1%know

---1-1-------1-1--1--11-1MISSING---*-3%Zu-------*-1%--*--1%1%-*

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Table 139QD4A - So far I have asked you about your views of different BBC radio stations that you listen to. Now Iwould like to focus on BBC Radio 1 specifically. Which of the following statements, if any, isclosest to your view of what Radio 1 should focus on?BASE: ALL WHO LISTENED TO BBC RADIO 1 AT LEAST ONCE IN THE PAST THREE MONTHS







8629928410123362-3851542311196215945442710421022363219206385Unweighted Base

108*307309106*27**387-**415171243129*66*17149*52*27**109*22729**386230217415Weighted Base

53106119407152-1597287382970231654098111488188159BBC Radio 1 should49%Zu35%39%38%24%39%-38%42%36%29%44%41%47%30%20%37%43%37%39%35%40%38%luplay more of the


531961846520229-2499415688361002636226912318231146126249BBC Radio 1 should49%64%Zv60%62%73%59%-60%55%64%68%54%59%53%69%80%63%54%63%60%63%58%60%evtake more risks on


*12--2-21*1*--*--1-2-12No change***--*-*1%*1%1%--1%--*-*-1%*

-43113-44-111----4-4214No preference / Don't-1%1%1%3%1%-1%2%-1%2%1%----2%-1%1%1%1%know

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108*307309106*27**387-**415171243129*66*17149*52*27**109*22729**386230217415Weighted Base

1-1--1-11-1------1-1111MISSING1%-*--*-*1%-1%------1%-*1%1%*

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1531384504867482954276672393911431673672250927618375258276534Unweighted Base

8**25**36*43445*66*45*24**50*29**63*78*34*35914417832527**47322619879*250253503Weighted Base

51521246223325163313404521208791051831726913311639136152288BBC Radio 2 should68%60%59%57%50%49%55%65%66%44%63%57%61%58%55%59%56%65%57%59%58%50%54%60%57%play more of the


31012176213220816152131111416068133819384803710596201BBC Radio 2 should32%40%34%41%48%48%45%35%32%53%33%40%31%39%42%38%41%29%41%37%40%47%42%38%40%take more risks on


---*-------*-*-*--**---**No change---*-------1%-*-*--**---**

--21112--1122395592108339414No preference / Don't--7%3%2%3%--2%3%4%2%7%3%3%3%3%6%2%4%1%3%4%2%3%fknow

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Table 141QD4B - Now I would like to focus on BBC Radio 2 specifically. Which of the following statements, if any, is closest to your view of what Radio2 should focus on?BASE: ALL WHO LISTENED TO BBC RADIO 2 AT LEAST ONCE IN THE PAST THREE MONTHS







148386-53443599-534213321555024318521229839212522337285534Unweighted Base

143360-**503399104*-**50321029361*47*23316125**22**97*35715**488309269503Weighted Base

78209-28823256-2881211673325146841411641999279177165288BBC Radio 2 should55%58%-57%58%53%-57%58%57%54%54%63%Z52%57%49%66%56%63%57%57%61%57%play more of the


57144-20115546-201831182518847191129150519612297201BBC Radio 2 should40%40%-40%39%44%-40%39%40%42%39%36%44%37%51%29%42%f37%40%39%36%40%ftake more risks on


-*-**--*-*--*---*--*--*No change-*-**--*-*--*---*--*--*

76-14122-146733352-48-1410714No preference / Don't5%u2%-3%3%2%-3%3%3%4%7%j1%3%7%-4%2%-3%3%3%3%juknow

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Table 142QD4B - Now I would like to focus on BBC Radio 2 specifically. Which of the following statements, if any, is closest to your view of what Radio2 should focus on?BASE: ALL WHO LISTENED TO BBC RADIO 2 AT LEAST ONCE IN THE PAST THREE MONTHS





100108172173416518624999159129192273282149062486112532291875890623601106710472114Unweighted Base

62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

30377080064929729893585156152587350292644134797247361328448488936News48%o39%o39%o45%oq37%o51%oqr39%o34%50%oqr23%47%o49%oqr58%Zmn41%52%Zk30%56%Zi47%44%32%52%Ze51%Ze41%47%Zb44%bei

tvttoqrtuvkow

213448693698482207642791469551128424255390703231304260397398795Weather34%36%27%39%Zoq40%qv47%Zlo33%23%43%oqv27%44%oqr46%Zlo36%qv35%42%Zk25%48%Zi32%39%Z30%44%Ze40%e37%39%38%eik

vqruvvqruvoqv

17213937533485213361738825729515615130163386128180144104348452Sports28%oq22%o22%o21%o19%27%o21%o16%20%11%21%o26%o22%o20%23%16%26%Zi22%21%17%26%Ze22%e10%34%Zb21%bei

o

492127127333271913365152190116702363227271129106185121306Food7%10%12%15%x16%18%oqx13%8%11%8%20%Zopq16%x20%Zop13%17%Zk7%20%Zi11%15%9%19%Ze16%e17%Za12%14%aei

wxqruvwxkx

22488981746691712455034611482104639653095Bitesize3%2%2%5%5%5%7%v4%3%4%5%5%5%3%7%Zk4%5%Z5%4%1%7%Ze6%Ze6%Za3%5%aek

11124413131262131312157208108161026Other1%1%*1%2%1%1%1%2%1%1%2%1%1%2%1%1%2%1%1%1%1%1%1%1%k

-1-143-4-2--32976102143767916iWonder-2%-1%2%-2%-1%--1%1%1%1%1%1%1%1%*1%1%1%1%1%

-1-2-1----1--12-3-3-21213Radio-1%Zu-*-1%----1%--**-*-*-*****

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Table 143QE1 - First, can I just check which of the following popular BBC websites and apps have you used in thepast three months? Please think about all the BBC websites or apps that you use, but do not referto BBC i-Player or BBC3.BASE: ALL ADULTS AGED 16+ IN THE UK





62*93*179178017418024885*178153*181319261144167396011542851821771695649108210322114Weighted Base

374784101395114124381075710720017275642540677516610093174464185706111181Any (Net)60%oq50%47%57%oqr55%o63%oqr50%o45%60%oqv37%59%oqv63%Zoq66%Zoq52%63%Zk42%67%Zi58%55%41%64%Ze64%Ze53%59%Zb56%bei

vvrvwrtuvwkoqv

25459576479671254771967211990680248551377118809449248231509419928I have not used any40%48%l53%Zlm43%l45%l37%50%lmn55%Zlm40%63%Zlm40%37%34%47%Zj37%57%Zh33%42%44%58%Zcd36%36%47%Za41%44%acdBBC websites or apps

npsusunpsuxnprstuhjlmin the past threewxmonths

-2-3------3--5-32-35--415Don't know-2%Zlmr-*------2%Zlmu--*-**-*1%Z--***

u

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8511263158053417523628531261116295258723879649026711145712771611953120710322114Unweighted Base

89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

-9366402967162202796573465902211223872051025922155550886539486936News-77%Zv40%59%Zt41%57%Zr31%54%Zp29%66%Zn35%50%l50%Zi44%l34%51%h49%Zh45%h27%46%Zd47%Z48%Z44%dh

llnprtv

-795529267597198206590277519169106335184644818050131765455415795Weather-65%Zv33%53%Zt35%51%Zr23%48%Zp23%58%Zn27%43%l44%Zl39%l21%42%h40%h40%Zh16%40%Zd39%41%Z38%dh

lnprtv

-4523071443371141133381532998452207107341310430113438263268452Sports-37%Zv19%29%Zt20%30%Zr13%28%Zp13%33%Zn13%21%l27%Zl23%l11%11%23%gh24%Zg7%23%Zd23%26%Zb21%dg

hhlnprtv

-3061841222307672234762305337137782220691947298177170306Food-25%Zv11%24%Zt13%20%Zr8%19%Zp6%26%Zn9%15%l18%Zl17%l8%17%h15%h16%h4%15%Zd15%17%Z14%dh

lnprtv

-95613469271977266918123926633056392516295Bitesize-8%Zv4%7%Zt4%7%Zr2%6%Zp2%8%Zn3%5%5%6%l2%3%7%Zh5%2%5%4%6%Zb5%hln

prtv

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89812161611503172738789712171215899626247768469300115*45212451881926115410222114Weighted Base

-2618819791891710111441516125161926Other-2%Zv1%2%1%2%1%1%1%2%Zn2%*1%1%1%1%1%1%*1%1%2%Z1%nv

-1697106114411-447-169-168616iWonder-1%Zv1%1%1%1%*1%Zp*1%Zn-2%l1%1%l-1%1%1%-1%1%1%1%npv

-31221-3121-2-1--212123Radio-*****-****-*-*--*1%****

-1181826355907274370811461720292153473261129702757056311186746111181Any (Net)-97%Zv51%71%Zt53%71%Zr41%67%Zp38%80%Zn47%62%l62%Zl56%l43%61%h61%Zh57%h33%58%Zd58%Z60%Z56%dh

lnprtv

894357821468141145254037511773339429320617045177535125803475412928I have not used any99%Zu3%49%Zs29%47%Zq29%59%Zo33%62%Zm20%53%Zi38%38%44%57%Ze39%39%43%67%Zc42%41%40%44%abBBC websites or apps

jkfgcfjmoin the past threeqsumonths

5-325-1432--23---5-55-5Don't know1%u-***-****--*1%---*-**-*

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605887105897119132511045711818819284042339087314211134204274166156481263Unweighted Base

37*48*84*104696*115*12639*108*57*11321617677544141679917410353264564345916241216Weighted Base

--37-21-1-3--6437-93425410(1) 1 - extremely--3%Zlmu1%-2%1%-1%-2%lmu--1%1%1%1%-1%1%1%*1%1%1%dissatisfied

1--7-13-1---2624325432438(2) 21%--1%-1%2%Zmu-1%---1%1%*1%*1%1%1%1%*1%1%1%

1--13221-4-3-19541031157241014(3) 32%m--1%2%2%1%-4%Zmu-3%m-1%1%1%1%1%2%1%2%1%*1%2%1%

-1-101-----1538228191453710(4) 4-1%-1%1%-----1%2%Z2%1%*1%1%1%1%*1%1%1%1%1%

2256994828-61517433436411462233914324577(5) 55%3%6%7%9%o3%7%4%7%-5%7%10%Zos6%8%9%h5%8%6%7%c9%Zc3%5%7%6%ch

23117667839471814652737551577243236484492(6) 66%7%13%7%6%6%6%9%8%6%6%8%8%8%6%9%7%9%7%7%7%8%8%7%8%

46141781820288141311402613567721303217047649296107202(7) 710%13%17%17%n19%17%22%n20%13%23%n10%19%n15%17%15%17%16%18%16%15%14%21%Zde16%17%17%n

14163030224353511361833535823212911724449311106135120175186361(8) 836%33%36%29%24%30%28%27%33%32%29%24%33%30%29%28%31%28%30%33%30%28%30%30%30%

511171792024177171017382714468741372518456758097114211(9) 914%23%20%17%21%21%13%19%16%17%15%18%16%19%15%18%17%15%18%17%16%19%16%18%17%

10951921819218151230432612394631532718754907311998217(10) 10 - extremely27%lv20%v6%18%v19%v17%v16%v20%v14%22%v27%Zlp20%v15%v16%21%Zk15%19%15%18%17%20%17%20%16%18%kvsatisfied

uv

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Table 145QE2 - Overall, to what extent are you satisfied or dissatisfied with the BBC website and any apps youuse? Please think about the BBC website and all the apps that you use, but do not refer to BBCi-Player or BBC3. Please give a score of 1-10 where 1 means extremely dissatisfied and 10 means extremely satisfied.BASE: ALL WHO USED THE BBC ONLINE / APPS AT LEAST ONCE IN THE PAST THREE MONTHS





37*48*84*104696*115*12639*108*57*11321617677544141679917410353264564345916241216Weighted Base

11337255-6-75629131328635131811172542Dissatisfied (1-4)4%1%3%4%2%5%4%-6%-6%2%3%4%3%3%4%3%3%4%4%3%3%4%3%

711303233331451331172373582431281452266231094135142176196371Neither (5-7)20%23%35%n31%n34%n27%35%nx33%28%29%20%34%n33%n31%29%35%Zh28%35%30%29%30%33%30%31%31%hn

29365267361797326684080134112498291254535101683216300273392398789Satisfied (8-10)77%r76%r61%64%64%69%58%67%63%71%71%r62%63%64%66%61%67%Z58%66%Z66%66%63%66%64%65%

2736496355973682661407312910646927824150695648203282262374373747Net Difference73%r74%pr58%61%61%64%54%67%57%71%r65%60%60%61%63%58%63%Z55%63%Z62%62%60%63%60%61%

8.14v8.21lv7.517.837.887.887.668.097.578.25lp7.987.917.687.797.917.697.91Z7.667.867.777.817.917.917.767.84Meanrv

---11--1-3-3414738383356511Don't know---1%--*-3%-3%2%**2%k1%1%2%1%1%1%1%1%1%1%k

---3--3------21-33--12213MISSING---*--2%Zu------**-*2%Zf--*****

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-1263877386982281385878474789303155508295126722997656012037366681263Unweighted Base

-**121685636093028538283347474230015948127213073*28372763*11536936291216Weighted Base

-10819163644-152134187410(1) 1 - extremely-1%1%*1%*2%o*1%*1%-*2%j2%1%1%1%2%1%1%1%1%jodissatisfied

-88-5252433-41-241-8628(2) 2-1%1%-1%1%1%o*1%*1%-1%1%-3%e2%e*-1%1%*1%eo

-14861034106842714-551139514(3) 3-1%1%2%1%1%1%1%1%1%1%1%1%1%3%e-2%1%2%1%1%1%1%

-109282478351313422285310(4) 4-1%1%1%1%1%1%1%2%m*2%1%1%*2%e5%Zef1%*3%c1%1%*1%cem

-77542272533444432221224181352039670253877(5) 5-6%6%6%8%Zq2%9%o5%9%Zm4%7%7%5%7%10%7%7%5%10%6%4%6%b6%bmo

q

-926824642828644349309223117721471082464092(6) 6-8%8%7%7%10%7%8%9%7%10%j6%5%12%Zj13%Ze10%7%6%16%Zc7%7%6%8%cj

-202159441406264138941094931873622174911410192121101202(7) 7-17%19%Zs12%15%22%Zr17%17%20%Zm15%16%19%18%13%17%23%17%16%16%17%17%16%17%mr

s

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-**121685636093028538283347474230015948127213073*28372763*11536936291216Weighted Base

-3612381232897210925212223988521507135169022014347214194361(8) 8-30%28%34%Zt31%25%29%30%26%32%Zn29%33%31%26%27%22%32%30%22%30%31%31%30%nt

-2111486315655561557114129269757108441486206132118211(9) 9-17%17%18%17%19%15%19%15%19%10%16%20%l21%l8%11%15%20%Zh9%18%19%19%17%hl

-21714374165516515265151602385492284414311206122117217(10) 10 - extremely-18%17%21%18%18%17%18%14%20%Zn20%15%18%18%17%11%16%20%18%18%18%19%18%nsatisfied

-4233933919222418163159961413437281342Dissatisfied (1-4)-3%4%3%4%3%5%o3%5%Zm2%5%2%3%3%7%e9%Ze5%e2%7%3%4%a2%3%aem

o

-3712819027695125246181190101511338552309020027344192180371Neither (5-7)-31%33%Zs25%30%33%33%30%38%Zm26%34%32%28%31%40%Ze40%e32%28%43%Zc30%28%29%31%bc

ems

-789529260610179231558258531177102332177673217851031759467429789Satisfied (8-10)-65%62%72%Zt66%63%60%67%Zp54%72%Zn59%64%69%Zl65%52%44%63%gh70%Zf49%66%Zd67%Z68%Z65%dg

ghhlnpt

074749625157817021153623451316299317168592616449726721439416747Net Difference0%61%58%70%Zt62%59%55%64%Zp49%69%Zn54%62%66%Zl62%45%35%58%gh68%Zf42%63%Zd63%66%Z61%dg

ghhlnpt

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-**121685636093028538283347474230015948127213073*28372763*11536936291216Weighted Base

-7.847.768.02Z7.817.927.627.93Z7.488.06Z7.637.857.97Z7.817.337.187.668.05Z7.277.87Z7.907.97Z7.84dMeantpnlfghdghlnp

t

-11101835692542-34231105711Don't know-1%1%*1%1%1%1%2%Zm*2%i3%ij*-2%e5%Zef1%*1%1%1%1%1%em

-33-3-3-122--1-2-1-3213MISSING-**-*-1%o-**1%--*-2%Zef-*-****

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605887105897119132511045711818819284042339087314211134204274166156481263Unweighted Base

37*48*84*104696*115*12639*108*57*11321617677544141679917410353264564345916241216Weighted Base

--210-13-2--149356293715611(1) 1 - not at all--2%1%-1%2%-2%--*2%1%1%1%1%1%1%1%1%*1%1%1%important

11-5--3-1---15325-7223437(2) 23%Zmnsu2%m-*--2%Zmu-1%---1%1%1%*1%-1%1%1%1%1%1%1%

---81-2-4---18-5315422358(3) 3---1%1%-2%-3%Zmu---1%1%-1%*1%1%1%***1%1%

-*112-3---21519558-145457714(4) 4-1%1%1%-3%---3%1%2%1%1%1%1%1%-1%2%1%1%1%1%1%

41476461047672013592638471766293124384785(5) 511%w1%5%7%5%5%8%9%6%10%6%9%8%8%6%9%6%10%6%9%7%6%6%8%7%fh

2256087448341111482229401653202327244669(6) 66%5%6%6%8%6%3%11%nr7%5%3%5%6%6%5%7%5%9%5%6%5%6%4%7%Zb6%bf

641712291515310914212596535891251233659547574149(7) 715%9%20%Zmpu12%10%13%12%9%9%16%12%10%14%12%12%14%11%14%12%11%13%12%13%12%12%

71226255233133133217225134195105101198342639297110146153300(8) 818%24%30%24%24%27%26%34%ln29%30%19%24%19%25%24%24%25%20%25%28%d21%25%25%25%25%

311121902918175166215127136797014524190618371109106215(9) 97%23%x14%18%x30%Zlo16%13%13%14%11%19%24%Zrx15%18%18%17%18%14%18%19%18%16%18%17%18%x

pqrsuvx

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Table 147QE3A - When thinking about the BBC website and apps, how important, if at all, do you think it is that the BBC website and apps do each of the following?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Have a mix of different types of contentBASE: ALL WHO USED THE BBC ONLINE / APPS AT LEAST ONCE IN THE PAST THREE MONTHS





37*48*84*104696*115*12639*108*57*11321617677544141679917410353264564345916241216Weighted Base

151618304233438930134456572081441012525130274146132177175352(10) 10 - extremely40%tv33%22%29%24%29%30%25%28%23%39%Zmo26%33%27%33%24%31%Zi29%29%23%32%e31%e30%28%29%eikimportant

tuv

12335148-7216730101723336141511182240Not important (1-4)3%3%3%3%1%3%6%-6%3%1%3%4%4%2%4%3%2%3%4%3%3%3%3%3%

128262582228291124182452502031001241795924385113105137167303Neither (5-7)32%16%31%25%22%24%23%29%22%31%22%24%28%26%23%30%Zh22%34%Zf23%26%25%24%23%27%25%fh

24395574974838727773687159118539328273594108755227326314432435867Important (8-10)65%81%66%72%77%73%69%71%71%64%77%73%67%70%74%65%74%Zi62%73%Zg70%71%72%73%70%71%gi

23375371473807927703586153111510317256571105719213311303414413827Net Difference61%77%63%68%76%lr69%63%71%65%61%76%lr71%63%66%72%k61%71%Zi60%69%Zg65%68%70%70%66%68%ik

8.068.477.938.148.338.197.948.037.917.898.55Zl8.168.078.038.31Zk7.898.26Zi7.988.177.928.20e8.23e8.228.058.13eiMeanopruvk

---3-----1--1113-11-113-3Don't know---*-----3%Zmu--1%**1%h-1%*-***-*

---3--3------21-33--12213MISSING---*--2%Zu------**-*2%Zf--*****

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-1263877386982281385878474789303155508295126722997656012037366681263Unweighted Base

-**121685636093028538283347474230015948127213073*28372763*11536936291216Weighted Base

-117411-4711-4-533143298311(1) 1 - not at all-1%1%1%1%-1%1%2%Zm-1%-1%1%2%e1%1%*3%1%1%1%1%emimportant

-7527-4425215-112417627(2) 2-1%1%1%1%-1%*1%1%1%*1%-1%1%1%1%1%1%1%*1%

-871623471-2422-33-8638(3) 3-1%1%*1%1%1%1%1%Zm*-1%1%1%1%-1%*-1%1%*1%m

-1495104497741532-652127614(4) 4-1%1%1%1%1%1%1%1%1%1%1%1%1%2%-2%1%3%1%1%1%1%

-856223741146394540271423211591547580403685(5) 5-7%7%6%8%Zq4%12%Zo5%9%Zm5%9%j9%5%8%11%f12%f5%6%8%7%6%6%7%jmo

q

-6954156542842343521625171121146861383069(6) 6-6%6%4%7%Zq2%7%5%7%5%7%4%5%6%8%2%4%6%13%Zc5%5%5%6%cq

-14910643112375396589138196527165359351436983149(7) 7-12%12%12%12%13%14%12%12%12%13%12%13%10%12%7%12%13%9%12%10%13%b12%b

-300197103227727522410419567341237526176718912287168161300(8) 8-25%23%29%24%25%20%27%Zp22%26%22%21%25%28%20%23%24%26%20%25%24%26%25%p

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-**121685636093028538283347474230015948127213073*28372763*11536936291216Weighted Base

-21515065164515915687128353687561217511336209139116215(9) 9-18%18%18%18%18%16%19%18%17%12%22%l18%l21%l9%23%h18%h18%h9%18%20%Z18%18%hl

-352252101250103101251115237100471396643198720421331209188352(10) 10 - extremely-29%29%28%27%36%Zr26%30%24%32%Zn33%i30%29%24%33%26%31%28%34%29%30%30%29%nrimportant

-40291134616242713103198821615535271440Not important (1-4)-3%3%3%4%2%4%3%6%Zm2%3%2%4%3%6%e2%6%Ze2%8%3%4%a2%3%aem

-303223812515212717713616785391136642166018618285147150303Neither (5-7)-25%26%22%27%Zq18%33%Zo21%29%Zm23%28%25%24%24%32%f22%21%26%29%25%21%24%25%bm

oq

-867599268641226236631307560201117348197815220652540827516465867Important (8-10)-71%70%74%69%79%Zr62%76%Zp65%76%Zn67%73%72%73%62%72%73%h72%h63%72%74%Z74%Z71%hn

pr

0827570257607220220607279547191114330190735119051135792488451827Net Difference0%68%67%71%65%77%Zr57%73%Zp59%74%Zn64%71%69%70%56%69%67%h70%h55%69%Zd70%Z72%Z68%dh

npr

-8.138.118.188.018.54Z7.808.28Z7.798.35Z8.068.268.168.087.798.108.158.19h7.768.158.218.27Z8.13hMeanrpnnpr

-33-11113-1-1--11--31-3Don't know-**-*1%**1%-*-*--2%Ze*--**-*

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-**121685636093028538283347474230015948127213073*28372763*11536936291216Weighted Base

-33-3-3-122--1-2-1-3213MISSING-**-*-1%o-**1%--*-2%Zef-*-****

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605887105897119132511045711818819284042339087314211134204274166156481263Unweighted Base

37*48*84*104696*115*12639*108*57*11321617677544141679917410353264564345916241216Weighted Base

--28--2-4--1173631946-369(1) 1 - not at all--2%1%--2%-4%Zmu--*1%1%1%1%*1%1%1%c1%c-1%1%1%himportant

-1-----------1-1--11--1-1(2) 2-1%Zu-----------*-*--**--*-*

-1-4--2-1---15-2213311325(3) 3-1%-*--2%Zu-1%---1%1%-1%*1%*1%*****

---7-11-2-1215234-6431347(4) 4---1%-1%1%-2%-*1%*1%1%1%*-1%1%1%*1%1%1%

41-5033822241610332133211440132120243154(5) 511%Znpsvw1%-5%3%2%6%v6%v2%4%3%7%v6%v4%5%8%Zh3%8%f4%4%5%5%4%5%4%fh

-1936426232278321425201234171118222446(6) 6-2%11%Zmns3%4%2%5%5%3%4%1%3%5%4%3%6%Zh3%7%f3%5%d2%4%4%4%4%fh

ux

2578717152159813186436366423783038325149100(7) 76%10%t8%8%t1%6%12%t5%14%mt16%mt7%6%10%t8%8%9%8%13%f8%9%8%7%9%8%8%ft

652216916222311181616212612973661361918167686897105202(8) 816%11%26%Zmu16%m16%19%m18%m29%Zlm16%28%Zlm14%10%15%17%16%16%17%11%17%Z20%Z15%16%16%17%17%m

nuwnuw

4918219422115718151657281569410015035214619693122128250(9) 912%19%21%21%r44%Zlm18%12%18%17%26%r14%26%lnr16%20%21%24%h19%20%21%19%21%22%21%21%21%hr

nopqrsxuvwx

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Table 149QE3A - When thinking about the BBC website and apps, how important, if at all, do you think it is that the BBC website and apps do each of the following?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Have high quality contentBASE: ALL WHO USED THE BBC ONLINE / APPS AT LEAST ONCE IN THE PAST THREE MONTHS





37*48*84*104696*115*12639*108*57*11321617677544141679917410353264564345916241216Weighted Base

212627461305952144612671008134119514039665469127211197262274536(10) 10 - extremely56%oqtv55%otv33%44%ot32%52%otv41%o36%42%o21%60%Zlm46%ot46%ot44%44%34%49%Zi37%45%Z39%46%45%44%44%44%eioimportant

opqrtutvv

-1219-15-7-13317512102191110191222Not important (1-4)-2%2%2%-1%4%-6%Zmnt-*1%2%2%1%3%1%1%2%3%Zc2%c*2%2%2%ch

u

6616173811297201313363612971951064915260697196104200Neither (5-7)16%13%18%17%t8%10%23%Zns17%18%23%st11%17%20%st17%16%23%Zh13%28%Zf15%18%15%16%16%17%16%fht

tu

3141678498810290328143100178136626362307681119864255375358481507988Important (8-10)84%85%80%81%r92%Zlo89%Zlo71%83%75%74%88%lop82%r77%81%82%74%85%Zi69%83%Zg78%82%83%81%81%81%gir

pruvpruru

313965830881008532754399175133610357295671117845244365357472494966Net Difference84%r82%r78%79%pr92%Zlm88%Zlo67%83%r69%74%88%Zlo81%pr75%79%81%71%84%Zi67%82%Zg75%80%82%e80%79%79%egi

opruvpruprupr

8.868.98or8.458.70r8.88or9.00op8.328.548.408.349.13Zl8.78r8.638.678.758.308.91Zi8.378.76Zg8.488.75e8.82e8.738.678.70egMeanrvopqruvir

---3-----1--1113-11-113-3Don't know---*-----3%Zmu--1%**1%h-1%*-***-*

---3--3------21-33--12213MISSING---*--2%Zu------**-*2%Zf--*****

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-1263877386982281385878474789303155508295126722997656012037366681263Unweighted Base

-**121685636093028538283347474230015948127213073*28372763*11536936291216Weighted Base

-95482279-3223413218839(1) 1 - not at all-1%1%1%1%1%1%1%2%Zm-1%1%*1%3%Ze1%1%*2%1%1%1%1%emimportant

-11-1-1--1--1----1-1--1(2) 2-**-*-*--*--*----*-*--*

-5415-315---31--31-5315(3) 3-****-1%*1%Zm---1%*--1%Ze*-****o

-7526144712-321-1516337(4) 4-1%1%1%1%*1%*1%Zm*1%-1%1%1%-*1%2%1%*1%1%m

-5447847832223618221110111091025451212654(5) 5-4%5%Zs2%5%3%8%Zo3%8%Zm2%7%Zj7%j2%4%8%e13%Zef3%3%6%4%3%4%4%bej

mos

-46361041423232818134161261633342211346(6) 6-4%4%3%4%Zq1%6%Zo3%6%Zm2%4%2%3%4%4%1%2%5%5%4%3%2%4%amo

q

-1007724782240614258281139228325644964759100(7) 7-8%9%7%8%8%10%7%9%8%9%7%8%8%6%4%9%9%7%8%7%9%b8%b

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-**121685636093028538283347474230015948127213073*28372763*11536936291216Weighted Base

-2021336914755551477512743248945166471348194116111202(8) 8-17%16%19%16%19%15%18%16%17%14%15%18%17%12%8%16%18%g12%17%17%18%17%

-250187631915984166107143503990702017551587243141142250(9) 9-21%22%18%21%21%22%20%23%19%17%24%19%26%Zj15%24%20%22%11%21%20%23%21%

l

-53635618040213413440216137513569226104663313330234502330270536(10) 10 - extremely-44%42%50%Zt43%47%35%48%Zp34%51%Zn45%43%47%i38%51%45%47%42%55%44%48%Za43%44%inimportant

pt

-2215719210122115286517922014722Not important (1-4)-2%2%2%2%1%3%1%4%Zm*2%1%2%2%4%1%2%1%4%2%2%1%2%m

-2001594116734951061069463266645241340123111898998200Neither (5-7)-16%19%Zs11%18%Zq12%25%Zo13%22%Zm13%21%Zj16%14%17%18%18%14%17%18%16%13%16%16%bj

moqs

-9886763127402482747143436452281324062191015623459449939587523988Important (8-10)-81%79%87%Zt80%87%Zr72%86%Zp72%87%Zn76%83%84%Zl81%78%77%83%82%78%81%85%Z83%81%ln

prt

0966661305721245264702322644223130397213965522858547919574516966Net Difference0%79%77%85%Zt78%86%Zr69%84%Zp68%87%Zn74%82%83%Zl78%74%75%80%80%74%80%83%Z82%Z79%ln

prt

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-**121685636093028538283347474230015948127213073*28372763*11536936291216Weighted Base

-8.708.628.88Z8.638.91Z8.328.87Z8.239.00Z8.568.718.83Z8.608.538.648.778.708.658.708.82Z8.778.70nMeantrpnlprt

-33-11113-1-1--11--31-3Don't know-**-*1%**1%-*-*--2%Ze*--**-*

-33-3-3-122--1-2-1-3213MISSING-**-*-1%o-**1%--*-2%Zef-*-****

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605887105897119132511045711818819284042339087314211134204274166156481263Unweighted Base

37*48*84*104696*115*12639*108*57*11321617677544141679917410353264564345916241216Weighted Base

1-215-3311111412661221521239818(1) 1 - not at all2%-3%1%-3%2%2%1%1%1%*2%2%1%1%1%1%1%1%3%Z1%2%1%1%important

1--13-3214-31-11377-1493231114(2) 23%l--1%-2%1%3%l3%l-3%l*-1%1%2%1%-1%3%Zcd1%*1%2%1%

21425-45143413181272452681211171431(3) 34%mt1%4%m2%-4%m4%m2%4%6%mt3%*2%2%3%2%3%3%3%3%3%2%3%2%3%

-1133241-71369231362972981018152136(4) 4-3%1%3%2%3%1%-6%1%3%3%5%3%3%2%4%Z4%3%2%2%4%2%3%3%

4310134101315591014352499535398291214059526883151(5) 512%5%12%13%11%11%12%12%8%17%13%16%13%13%12%13%12%17%12%12%13%12%11%13%12%f

27131079111558107232097325277231054239485970129(6) 65%14%16%n10%9%10%12%13%7%17%n6%10%11%13%Zj7%13%10%13%10%13%8%11%10%11%11%j

361514312131881681127301085861106271404258677790167(7) 78%13%18%14%12%12%14%20%15%14%10%12%17%14%13%15%13%16%13%13%13%15%13%14%14%

8918209291825112610224226162819015327214718489120123244(8) 822%18%21%20%30%Zls15%20%27%l25%18%19%19%15%21%18%22%19%16%21%22%18%20%20%20%20%

u

398129151814514712301476725495111383568457772149(9) 99%19%l9%12%l15%16%l11%13%13%13%11%14%8%10%16%Zk13%12%6%13%Zg11%15%10%13%11%12%gk

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Table 151QE3A - When thinking about the BBC website and apps, how important, if at all, do you think it is that the BBC website and apps do each of the following?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Have content that other websites or apps don't provideBASE: ALL WHO USED THE BBC ONLINE / APPS AT LEAST ONCE IN THE PAST THREE MONTHS





37*48*84*104696*115*12639*108*57*11321617677544141679917410353264564345916241216Weighted Base

131214228172726318633524616210675193392296410797138129268(10) 10 - extremely35%Zopqrtuv26%oq16%22%oq18%23%oq21%9%17%10%29%oqu24%oq26%oq21%24%18%24%Zi22%22%20%23%22%23%21%22%ioqimportant

v

3278621411215511816643426721484273833445498Not important (1-4)9%4%8%8%mt2%12%mt9%6%14%Zmtu9%10%mt4%9%t8%8%6%9%8%8%8%8%8%7%9%8%mt

9163838431384817332832847330414316728179365124156167204244447Neither (5-7)25%33%46%nx37%32%33%38%45%x30%48%npx29%39%42%nx39%Zj32%40%35%46%Zf35%38%34%38%34%39%37%fj

253039566616265195923681248640025921944177580170259230336324660Important (8-10)66%lov63%o46%54%o63%lov54%51%49%55%40%60%o57%o49%52%59%Zk53%55%44%56%Zg52%57%53%57%52%54%gko

212832480594854164418561156933622519336864497143221197292270561Net Difference57%lov59%lop38%46%o61%Zlo42%43%43%40%31%50%o53%lou39%43%51%Zk46%46%36%48%Zg44%49%45%49%Za43%46%gko

vprsuvv

7.75o7.94oq7.107.417.78oq7.317.307.117.236.847.577.63o7.357.317.61Zk7.367.457.207.47Z7.307.487.457.537.317.42kMeanvv

---821--112-1535317421718Don't know---1%2%1%--1%3%m2%-1%1%1%1%*1%1%1%1%*1%*1%a

---3--3------21-33--12213MISSING---*--2%Zu------**-*2%Zf--*****

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-1263877386982281385878474789303155508295126722997656012037366681263Unweighted Base

-**121685636093028538283347474230015948127213073*28372763*11536936291216Weighted Base

-18981525131447236425731511918(1) 1 - not at all-1%1%2%2%1%1%2%3%Zm1%2%1%1%2%3%2%2%1%5%Zc1%2%1%1%cmimportant

-1486863119532635-182128414(2) 2-1%1%2%1%2%1%1%2%1%1%1%1%1%4%Zef-*1%3%1%1%1%1%am

-312292479229229212861915328211631(3) 3-3%3%3%3%2%2%3%2%3%3%1%3%3%5%1%3%2%5%2%3%2%3%

-362610287162014221141011351117333171236(4) 4-3%3%3%3%3%4%2%3%3%4%2%2%4%2%7%4%2%4%3%2%2%3%a

-1511104112031668570814418494021103188101427280151(5) 5-12%13%11%13%11%17%Zo10%15%11%15%11%10%15%16%14%11%12%15%12%10%13%12%bo

-129993099304386557428185727147258391207659129(6) 6-11%12%8%11%11%11%10%12%10%9%11%12%10%11%9%9%11%15%10%11%9%11%

-16712146129384811964103261888351284610051628791167(7) 7-14%14%13%14%13%13%14%14%14%9%12%18%Zl13%9%12%16%14%8%14%13%15%14%l

-24416183191535818689155603192612012511616238137141244(8) 8-20%19%23%21%18%15%22%Zp19%21%20%20%19%22%15%16%18%22%Z9%21%Zd20%22%Z20%dp

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-**121685636093028538283347474230015948127213073*28372763*11536936291216Weighted Base

-149103451123655945692332562281110349451449478149(9) 9-12%12%13%12%13%14%11%12%12%11%16%13%10%9%13%12%13%7%12%14%12%12%

-268189791967176192891797838995334166715018249163137268(10) 10 - extremely-22%22%22%21%25%20%23%19%24%Zn26%24%21%19%26%21%24%21%29%22%23%22%22%nimportant

-9865337623326646522910312817826471187574098Not important (1-4)-8%8%9%8%8%8%8%10%7%10%6%6%10%13%Ze10%9%6%17%Zc8%8%6%8%ace

-447330117348991572901892589754194101482510327124424234230447Neither (5-7)-37%39%33%37%35%41%o35%40%35%32%34%40%l37%37%35%36%37%38%37%34%37%37%bo

-66045320749916018847123442617195252142653715240528631394356660Important (8-10)-54%53%57%54%56%49%57%Zp49%57%Zn57%59%52%52%50%51%54%56%45%55%57%Z57%54%np

056138817442413815640518837414284221114472912635818544337316561Net Difference0%46%45%48%46%48%41%49%Zp40%50%Zn47%53%i46%42%36%40%45%49%Zh28%47%Zd49%50%Z46%dh

np

-7.427.417.437.387.547.257.507.147.60Z7.417.637.487.207.067.317.467.486.887.457.517.517.42nMeann

-853531744114--122-8628Don't know-1%1%1%1%1%*1%1%1%**1%--2%1%*-1%1%*1%

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-**121685636093028538283347474230015948127213073*28372763*11536936291216Weighted Base

-33-3-3-122--1-2-1-3213MISSING-**-*-1%o-**1%--*-2%Zef-*-****

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605887105897119132511045711818819284042339087314211134204274166156481263Unweighted Base

37*48*84*104696*115*12639*108*57*11321617677544141679917410353264564345916241216Weighted Base

--218113-22433156713219312671321(1) 1 - not at all--3%2%1%1%2%-2%3%4%1%2%2%1%2%2%1%2%1%3%1%1%2%2%important

11-18143-213-413621711966881220(2) 23%m2%m-2%1%4%m2%m-2%1%2%m-2%m2%1%1%2%Z1%2%2%1%2%1%2%2%

1*115-23--313313581021666671119(3) 33%pt1%2%1%-2%2%--5%pt1%1%2%2%1%2%1%1%2%2%1%1%1%2%2%

1-43726-262461030121329735111417222043(4) 44%r-5%r4%r2%5%r-4%r5%r3%3%3%6%r4%3%3%4%4%3%3%3%4%4%3%4%r

52613310820514412352392535095281153963436382145(5) 512%4%7%13%10%7%16%w13%13%8%11%16%sw13%12%12%12%12%16%11%12%14%10%11%13%12%f

3410104814115871320188635457624964224545863121(6) 68%8%12%10%9%13%9%12%8%13%11%9%10%11%8%11%9%14%9%13%Zd5%13%Zd10%10%10%df

59241601013211013914383113959701281718065785592106198(7) 714%19%28%Znp15%10%12%17%27%Znp12%17%13%18%17%18%Z13%17%16%10%17%Zg20%Zc17%13%16%17%16%cgu

stustu

61217229282031933152241311669897166292326894101140123263(8) 816%25%20%22%29%l17%24%23%30%lms27%20%19%18%21%22%23%21%17%22%21%21%23%24%20%22%

39813123211271337301488625693251254049617179150(9) 98%18%ln9%12%n24%Zln18%lno10%17%n12%6%6%14%8%11%14%14%12%14%12%12%11%14%12%13%12%n

oruvx

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Table 153QE3A - When thinking about the BBC website and apps, how important, if at all, do you think it is that the BBC website and apps do each of the following?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Present content in a unique/innovative wayBASE: ALL WHO USED THE BBC ONLINE / APPS AT LEAST ONCE IN THE PAST THREE MONTHS





37*48*84*104696*115*12639*108*57*11321617677544141679917410353264564345916241216Weighted Base

1281219312252011593241381279960166351914110680114112226(10) 10 - extremely33%Zmopqrtuv17%q15%18%q12%22%q16%q4%14%16%28%Zpq19%q22%q16%22%Zk14%21%Zi20%18%12%23%Ze18%e19%18%19%eikimportant

rtuvq

42888413921071212207130317013892739364557102Not important (1-4)10%3%10%8%4%11%7%4%10%11%11%6%11%9%7%8%9%7%9%8%8%8%8%9%8%

13153939728365320352139937131614816629868391146165152213251464Neither (5-7)34%31%47%st38%29%31%42%52%pst33%37%35%43%t41%41%Zj33%40%37%39%38%45%Zcd36%35%36%40%38%j

uw

212936553626663176128611118338025921342689548148250241325314639Important (8-10)56%61%43%53%65%Zlq57%50%44%57%49%54%52%47%49%59%Zk51%53%51%53%46%55%e56%e55%50%53%ek

ruv

17272846458535415512149996330822918235576458121211205280257537Net Difference46%57%lov34%44%l60%Zlm46%43%40%47%37%43%46%36%40%52%Zk44%44%44%44%37%46%e47%e47%Za41%44%aek

noqruvl

7.597.86qr7.177.327.677.467.167.187.247.107.337.407.177.207.57Zk7.287.367.337.347.127.427.417.457.237.34ekMean

-2-62---111-1636217422718Don't know-5%Zlmr-1%2%---1%3%m1%-1%1%1%1%h*1%1%1%*1%1%*1%ah

suv

---3--3------21-33--12213MISSING---*--2%Zu------**-*2%Zf--*****

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-1263877386982281385878474789303155508295126722997656012037366681263Unweighted Base

-**121685636093028538283347474230015948127213073*28372763*11536936291216Weighted Base

-2191218371414782656258417161021(1) 1 - not at all-2%1%3%Zt2%1%2%2%3%Zm1%3%1%1%2%5%Ze2%2%1%6%Zc1%2%2%2%cmtimportant

-201551813163173411222611-2016720(2) 2-2%2%1%2%*1%2%1%2%Zn1%2%2%1%1%2%2%1%-2%2%a1%2%n

-1913513661210941852197217121019(3) 3-2%2%1%1%2%2%1%2%1%1%1%2%2%1%2%3%Ze1%3%1%2%2%2%e

-43281534817262221217871141117736242143(4) 4-4%3%4%4%3%4%3%5%3%7%Zij4%2%2%9%Ze6%4%2%11%Zc3%3%3%4%cej

-145102431252058876778381951352011357891366775145(5) 5-12%12%12%13%Zq7%15%Zo10%14%11%13%12%11%13%16%16%12%11%14%12%10%12%12%bo

q

-1218634893240806061291352261462575101116654121(6) 6-10%10%10%10%11%11%10%13%Zm8%10%8%11%10%11%8%9%10%16%10%10%9%10%m

-19814652152465514368130382979521714471207191116102198(7) 7-16%17%14%16%16%14%17%14%18%13%18%16%19%13%19%17%17%11%17%17%16%16%

-263173911927268196871776631114522111611707256140142263(8) 8-22%20%25%21%25%18%23%Zp18%24%Zn22%19%24%19%16%16%22%23%11%22%20%23%22%np

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-**121685636093028538283347474230015948127213073*28372763*11536936291216Weighted Base

-150111391183255956585252365361062910541469483150(9) 9-12%13%11%13%11%14%11%14%11%8%15%14%l13%7%9%10%14%Zh6%13%14%13%12%l

-226166601636369157761506431824928125213414212133124226(10) 10 - extremely-19%19%17%18%22%18%19%16%20%21%19%17%18%21%17%18%18%22%18%19%20%19%important

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-4643341293659815331119427010661182114513110827325438249231464Neither (5-7)-38%39%36%39%34%40%37%41%36%35%38%38%42%39%43%38%38%41%38%36%37%38%

-63944919047216719244822741215585261137583014240924615367349639Important (8-10)-53%52%53%51%58%Zr50%54%48%56%Zn52%53%54%50%45%41%50%56%Zg39%53%Zd53%56%Z53%dn

hr

053738515338914815837917935812072228118382111236612526299301537Net Difference0%44%45%42%42%52%Zr41%46%38%48%Zn40%45%47%43%29%29%40%h50%Zf19%46%Zd43%48%Zb44%dg

ghhnr

-7.347.407.187.247.63Z7.247.387.107.48Z7.217.417.397.346.886.937.197.51Z6.637.37Z7.347.447.34dMeanrnfghdhnr

-8536217351-41-132-87-8Don't know-1%1%1%1%1%*1%1%1%*-1%*-2%1%*-1%1%a-1%ae

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-**121685636093028538283347474230015948127213073*28372763*11536936291216Weighted Base

-33-3-3-122--1-2-1-3213MISSING-**-*-1%o-**1%--*-2%Zef-*-****

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605887105897119132511045711818819284042339087314211134204274166156481263Unweighted Base

37*48*84*104696*115*12639*108*57*11321617677544141679917410353264564345916241216Weighted Base

--29-12-111128365291724711(1) 1 - not at all--2%1%-1%2%-1%1%1%*1%1%1%1%1%1%1%*2%1%1%1%1%important

-1-3--1-1--1-3114-422-224(2) 2-2%Zlu-*--1%-1%--*-****-*1%1%-***

1*1811211-1-110164195243710(3) 31%1%1%1%1%1%2%1%1%-1%-1%1%*1%1%1%1%1%*1%*1%1%j

*1-101*1-5-1116547651376511(4) 41%2%-1%1%*1%-5%Zlmu-1%1%*1%1%1%1%4%Zf**1%2%1%1%1%f

5117045745471519443235411859222628354276(5) 514%Zstvw1%1%7%v4%4%5%11%v5%8%6%7%11%Zuvw6%7%8%h5%10%6%7%6%6%6%7%6%fhv

136563872854109491632341254251921234365(6) 62%7%7%5%3%7%6%5%7%8%4%4%5%6%4%8%Zh4%7%5%8%Z4%5%4%7%Zb5%bh

2215122178152109103218100424596151253655515784142(7) 76%5%18%sw12%17%sw7%12%6%9%16%9%15%10%13%10%11%12%9%12%11%12%12%10%13%12%b

8922218222830122514243628169888617021233918284135122257(8) 821%18%26%21%23%25%24%30%lm23%24%21%17%16%22%20%21%21%12%23%Zg28%Zcd18%19%23%19%21%g

4141519521201571711214834135938014831195519681113115228(9) 911%30%Zrx18%19%r21%17%12%18%16%20%19%22%r19%17%21%19%19%18%19%16%21%19%19%18%19%r

1617223502943441134114473622481571182876534192162152208198405(10) 10 - extremely44%ov35%27%33%o30%38%o34%28%31%19%39%o34%35%o32%36%28%36%Zi37%33%28%35%e35%35%32%33%eioimportant

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Table 155QE3A - When thinking about the BBC website and apps, how important, if at all, do you think it is that the BBC website and apps do each of the following?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Have content which appeals to a wide range of different audiences across the UK, for example people of different ages, regions, backgrounds and ethnicitiesBASE: ALL WHO USED THE BBC ONLINE / APPS AT LEAST ONCE IN THE PAST THREE MONTHS





37*48*84*104696*115*12639*108*57*11321617677544141679917410353264564345916241216Weighted Base

12230136191334279162092791413152136Not important (1-4)3%5%3%3%1%2%5%1%8%Zlmt1%3%1%2%3%2%4%2%5%3%3%3%3%3%3%3%f

u

862224723202992318215746193901131714423783100100115169283Neither (5-7)22%13%26%24%24%18%23%22%21%32%w19%26%26%w25%20%27%h21%26%23%26%22%23%19%27%Zb23%bh

28395976372928829763689157125552338284606116769234339317456434890Important (8-10)75%82%o71%73%74%80%o70%76%70%63%78%o72%71%71%77%68%76%Zi67%74%Z72%74%73%77%Za69%73%aik

27375773370898229673585154121525329268586107742225324304441413854Net Difference73%77%68%70%73%78%opr65%75%62%62%75%71%68%68%75%Zk64%73%Zi62%72%Zg69%71%70%75%Za66%70%agi

k

8.358.508.188.288.408.478.138.188.017.938.468.388.248.208.438.028.42Zi8.148.318.118.358.348.41Za8.168.28aeMeanik

---4-----2--1124-12-214-4Don't know---*-----4%Zmnr--1%**1%h-1%*-**1%-*

u

---3--3------21-33--12213MISSING---*--2%Zu------**-*2%Zf--*****

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-1263877386982281385878474789303155508295126722997656012037366681263Unweighted Base

-**121685636093028538283347474230015948127213073*28372763*11536936291216Weighted Base

-1183101479251233143299311(1) 1 - not at all-1%1%1%1%*1%1%2%Zm*2%1%*1%2%e1%1%*3%c1%1%1%1%cemimportant

-4224-23221-3-1-12133-4(2) 2-**1%*-*****-1%-1%-1%*2%**-*

-10739155912-441153195410(3) 3-1%1%1%1%*1%1%2%Zm*1%-1%1%1%1%2%e*1%1%1%1%1%em

-119210156746-*43-35384411(4) 4-1%1%1%1%*1%1%1%1%2%Zj-*2%j2%-1%1%5%Zc1%1%1%1%cj

-7664126313373944322612211712111638373363576(5) 5-6%7%Zs3%7%5%10%Zo5%9%Zm4%9%j8%4%6%9%14%Zef5%5%5%6%5%6%6%jmo

s

-654521606264031351063118731343461342765(6) 6-5%5%6%6%Zq2%7%5%6%5%3%4%7%7%5%4%5%6%7%5%5%4%5%q

-14210833107354992558731156233106299751377571142(7) 7-12%13%9%11%12%13%11%12%12%10%10%13%12%7%9%10%13%Z7%12%11%11%12%

-2571698718967611968417259341144820126016510247149147257(8) 8-21%20%24%20%24%16%23%Zp18%23%Zn20%22%24%18%16%16%21%23%16%21%22%23%21%np

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-**121685636093028538283347474230015948127213073*28372763*11536936291216Weighted Base

-22815276178507415489139423781691813561424224129121228(9) 9-19%18%21%19%17%19%18%19%19%14%23%l17%25%Zj14%18%20%19%7%19%Zd19%19%19%dl

l

-405284121296109116289141265114541617455249622829376246215405(10) 10 - extremely-33%33%34%32%38%30%35%30%36%Zn38%i34%33%27%42%Ze33%34%31%47%Zc33%35%34%33%ciimportant

-3626103331521279151912921312729211136Not important (1-4)-3%3%3%4%Zq1%4%3%6%Zm1%5%Zjk1%2%4%k7%Ze2%5%e2%11%Zc3%3%2%3%ace

mq

-283217662305411217112915467331156828205717812271145133283Neither (5-7)-23%25%Zs18%25%19%29%Zo21%27%Zm21%22%21%24%25%22%27%20%25%20%24%21%21%23%bm

os

-890606284663226251639314576215125356191934921153543846524483890Important (8-10)-73%71%79%Zt71%79%Zr66%77%Zp66%78%Zn72%79%74%70%72%66%75%74%69%73%76%Z77%Z73%np

rt

0854580274630223236618287567200124347179854719852236817503472854Net Difference0%70%68%76%Zt68%78%Zr62%74%Zp61%76%Zn67%78%Zi72%66%65%64%70%72%58%71%Zd73%Z75%Z70%dn

lprt

-8.288.238.418.198.59Z8.048.39Z7.958.49Z8.218.478.348.148.178.108.258.338.038.308.368.42Z8.28nMeanrpnpr

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-**121685636093028538283347474230015948127213073*28372763*11536936291216Weighted Base

-44-12124-2-1--111-4114Don't know-**-*1%**1%m-1%-*--2%Ze**-****

-33-3-3-122--1-2-1-3213MISSING-**-*-1%o-**1%--*-2%Zef-*-****

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Have contentwhich appealsto a wide range

of differentaudiences

across the UK,for examplepeople ofHave content

different ages,that otherregions,Present contentwebsites orHave a mix of

backgrounds andin a unique/apps don'tHave highdifferent typesethnicitiesinnovative wayprovidequality contentof content


12161216121612161216Weighted Base


4201417(2) 2*2%1%*1%

10193158(3) 31%2%3%*1%

114336714(4) 41%4%3%1%1%

761451515485(5) 56%12%12%4%7%

651211294669(6) 65%10%11%4%6%

142198167100149(7) 712%16%14%8%12%

257263244202300(8) 821%22%20%17%25%

228150149250215(9) 919%12%12%21%18%


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Table 157QE3A When thinking about the BBC website and apps, how important, if at all, do you think it is that the BBC website and apps do each of the following?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.BASE: ALL WHO USED THE BBC ONLINE / APPS AT LEAST ONCE IN THE PAST THREE MONTHS






12161216121612161216Weighted Base

36102982240Not important (1-4)3%8%8%2%3%

283464447200303Neither (5-7)23%38%37%16%25%

890639660988867Important (8-10)73%53%54%81%71%

854537561966827Net Difference70%44%46%79%68%

8.287.347.428.708.13Mean

48833Don't know*1%1%**

33333MISSING*****

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Table 157QE3A When thinking about the BBC website and apps, how important, if at all, do you think it is that the BBC website and apps do each of the following?Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.BASE: ALL WHO USED THE BBC ONLINE / APPS AT LEAST ONCE IN THE PAST THREE MONTHS




5553819558411011947965110016818075339135179312810093693953805465981144Unweighted Base

35*44*79*93183*104*11336*99*50*96*1851656884013697201609242814163925125771089Weighted Base

-124-11---2--5224-6142246(1) 1 - not at all-1%2%*-1%1%---2%u--1%*1%1%-1%*1%**1%1%well

2--421--1---*23243314-415(2) 24%Zlmnruv--*2%1%--1%---**1%*1%2%**1%-1%**f

*1110-2--5--3-21065571923912(3) 31%1%1%1%-2%--5%Zlru--2%-*2%Zk2%1%3%f1%*2%Z*1%1%1%fk

**-173-311222314431551348781018(4) 41%1%-2%3%-3%2%1%3%2%1%2%2%1%1%2%3%1%1%2%2%2%2%2%

53310184134122820297043436923893042415558112(5) 516%osv7%4%11%s10%4%11%12%13%3%8%11%17%Zno10%11%12%10%15%10%11%10%10%11%10%10%fs

suv

368122613147139112427100395287311063841604791139(6) 67%13%11%13%7%12%13%18%13%18%11%13%16%15%Zj10%14%12%19%Zf12%14%10%15%d9%16%Zb13%bdf

j

4828209182426724101641421559473176282206410283124125249(7) 712%18%36%Zmn22%21%23%23%19%25%20%17%22%26%23%23%20%24%18%24%Z23%25%21%24%22%23%

uwx

813232382933311124101850311849897185342457997106141141281(8) 822%30%29%26%l35%ln31%l28%31%24%21%19%27%19%27%24%26%26%21%27%28%23%27%27%24%26%l

3410101916736712241768504474131052652394672118(9) 98%10%12%11%11%15%r6%8%6%14%12%13%10%10%12%12%10%8%11%9%13%10%9%13%11%

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Table 158QE4 - And how well, if at all, do you think the BBC website and apps do each of the following, comparedto other websites and apps that you use? Please think about the BBC website and all the apps thatyou use, but do not refer to BBC i-Player or BBC3. Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Have a mix of different types of contentBASE: ALL WHO USED THE BBC ONLINE / APPS AT LEAST ONCE IN THE PAST THREE MONTHS AND USED MORE WEBSITES / APPS THAN THE WEATHER APP





35*44*79*93183*104*11336*99*50*96*1851656884013697201609242814163925125771089Weighted Base

973104891537923151476473885151072747486360123(10) 10 - extremely27%Zlmpqrstuv15%v3%11%v10%8%13%v9%7%18%v24%Zlm8%9%11%12%10%12%9%12%10%11%12%12%10%11%vwell

pstuv

2223544416245422191328122972510172441Not well (1-4)7%4%3%4%5%4%4%2%6%3%4%3%2%3%5%3%4%8%Zf3%2%6%Zce3%3%4%4%f

12174043132415318492135859832517516833283415131185184226274500Neither (5-7)35%38%50%46%n38%40%47%50%50%41%36%46%59%Zmn47%44%46%46%52%45%47%45%47%44%48%46%n

ostuwx

20243544347575417372753896232819417834462457132197194249273522Well (8-10)57%lp55%l45%48%l56%lp55%lp48%48%37%53%55%lp48%38%48%48%48%48%39%50%Zg47%47%49%49%47%48%gl

17233340842535017312549845830617516531649428125172184232249481Net Difference50%p51%p42%44%lp51%lp51%lp44%46%31%50%p51%lp46%p35%44%44%45%44%31%46%Zg45%41%47%45%43%44%glp

7.507.527.307.32lp7.407.47p7.327.266.937.71lp7.74Zl7.347.067.337.347.297.366.877.41Zg7.337.287.397.397.287.34glMeanpup

-2221-22-6155113121015322119519625Don't know-3%3%2%-1%1%-6%Zltu2%5%l3%1%2%3%3%2%2%2%4%Zc2%1%4%Za1%2%a

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-1144787357889255346798417727267143474260115652686965410906666201144Unweighted Base

-**108975733183525434074941567426314144823712064*25165457*10326165791089Weighted Base

-643523452214--232-6536(1) 1 - not at all-1%*1%1%1%1%1%1%*1%1%1%--3%Ze1%*-1%1%*1%mwell

-55-5132323-2*1-2215555(2) 2-*1%-1%*1%*1%*1%-**1%-1%*1%*1%1%*

-1211112-577531262127-125412(3) 3-1%1%*1%-1%1%2%1%1%**3%Zj2%2%1%1%-1%1%1%1%js

-181531537111356282333931510918(4) 4-2%2%1%2%1%2%1%3%Zm1%2%1%2%1%3%5%1%1%6%Zc1%2%2%2%cm

-1128726951847666548381641172012255691035357112(5) 5-10%11%8%11%7%14%Zo9%16%Zm7%14%Zij11%9%7%17%Ze18%e10%9%16%10%9%10%10%be

mo

-13995441053452875584341947381310358161327467139(6) 6-13%13%13%13%13%15%12%13%12%13%13%11%16%11%15%14%12%11%13%12%12%13%

-2491757418960691807917050401065327116414812237143153249(7) 7-23%23%22%23%24%20%24%19%25%Zn19%28%l24%22%22%18%25%23%21%23%23%26%Z23%n

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-**108975733183525434074941567426314144823712064*25165457*10326165791089Weighted Base

-28117810420775682149318856391315625166117912270166148281(8) 8-26%23%31%Zt25%29%20%28%Zp22%28%Z21%28%29%Zl24%20%26%24%27%20%26%27%26%26%pt

-118793991273781388026105032612982-1187463118(9) 9-11%10%12%11%11%11%11%9%12%10%7%11%14%5%2%12%gh13%Zg-11%Zd12%11%11%dg

hh

-123903389334083408235952271652478101137157123(10) 10 - extremely-11%12%10%11%13%12%11%10%12%13%k6%12%11%13%8%9%12%17%11%11%10%11%kwell

-4135636618242814143159661020437242141Not well (1-4)-4%5%s2%4%2%5%3%7%Zm2%5%2%3%4%5%9%Ze4%3%7%4%4%4%4%ms

-50035714438811216733319930112374195109603312328527473270277500Neither (5-7)-46%47%43%46%44%49%44%48%45%47%53%43%46%50%51%49%44%47%46%44%48%46%

-52234617638713514537817235111758233115462311434022501310268522Well (8-10)-48%46%53%Zt46%53%43%50%Zp41%52%Zn44%41%52%Zk49%38%36%45%52%Zg38%49%50%46%48%hn

hpt

048131117035212912735414433710355218106401710432017464286248481Net Difference0%44%41%51%Zt42%51%Zr37%47%Zp35%50%Zn39%39%49%Zl45%33%27%41%g49%Zg31%45%Zd46%43%44%dg

hhnprt

-7.347.277.497.277.53Z7.147.43Z6.997.54Z7.187.167.447.407.086.647.25g7.48Z7.067.357.417.327.34gMeanrpnghnpr

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-**108975733183525434074941567426314144823712064*25165457*10326165791089Weighted Base

-2519624110151781056483410421121225Don't know-2%3%2%3%Zq*3%2%4%Zm1%4%4%1%2%7%Zef4%2%2%8%Zc2%2%2%2%cem

q

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5553819558411011947965110016818075339135179312810093693953805465981144Unweighted Base

35*44*79*93183*104*11336*99*50*96*1851656884013697201609242814163925125771089Weighted Base

-113-12------3213-514-235(1) 1 - not at all-1%1%*-1%2%Zu------****-**1%-*1%*well

1--31-----2--2213-4-22224(2) 24%Zlmprsu--*1%-----2%Zu--****-*-1%****

1-1821--2-12-361846153639(3) 32%l-1%1%2%1%--2%-1%1%-*1%*1%2%1%*1%1%1%1%1%f

--210--211-132831102102464812(4) 4--2%1%--2%2%1%-1%1%1%1%1%*1%1%1%1%1%2%1%1%1%

434808314510161319524047442368234128355792(5) 513%os7%5%9%10%3%12%os15%os10%2%7%7%12%os8%10%13%Zh6%14%Zf7%8%10%7%7%10%8%fh

2657578747661119612727611770322432365288(6) 66%13%7%8%8%8%6%10%7%12%6%6%12%9%7%7%8%11%8%11%Zd6%8%7%9%8%d

3418164721224161317333213258641262016949716985105190(7) 710%10%22%t18%t8%20%t19%t12%17%25%t17%18%20%t19%Z14%17%18%13%18%18%17%18%17%18%17%t

911292652729341234161952421961181032114526687117109143171314(8) 826%25%36%n28%32%28%30%33%34%n31%20%28%26%28%29%28%29%28%29%31%28%28%28%30%29%

381316722221571251943221177468122261634377719991191(9) 97%18%17%18%27%Zlo21%x13%20%12%9%20%23%Zlo13%17%18%18%17%17%18%15%18%18%19%16%18%

pruxprx

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Table 160QE4 - And how well, if at all, do you think the BBC website and apps do each of the following, comparedto other websites and apps that you use? Please think about the BBC website and all the apps thatyou use, but do not refer to BBC i-Player or BBC3. Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Have high quality contentBASE: ALL WHO USED THE BBC ONLINE / APPS AT LEAST ONCE IN THE PAST THREE MONTHS AND USED MORE WEBSITES / APPS THAN THE WEATHER APP





35*44*79*93183*104*11336*99*50*96*1851656884013697201609242814163925125771089Weighted Base

11106145101916313102125271076449122201513865688982171(10) 10 - extremely32%Zlmpqrtuv23%v7%16%13%18%v15%7%13%20%v22%v14%16%16%16%13%17%12%16%14%16%17%17%14%16%vwell

2142422413-552171342552431611131630Not well (1-4)6%l1%4%3%3%2%4%2%3%-5%3%1%2%3%1%4%Zi3%3%1%4%e3%3%3%3%ei

10132732021324313332029577124512413823160307105135129156213369Neither (5-7)29%29%34%34%26%31%38%37%34%39%30%31%43%Zmn36%31%37%32%38%33%37%33%33%31%37%Zb34%b

tu

232948576597065225830591219142025622045591581169259248331344675Well (8-10)65%66%60%62%71%l67%58%61%59%61%61%65%55%61%64%60%63%57%63%60%62%63%65%60%62%

202944552576861215530541169040324321643086557166243237318328646Net Difference59%65%56%59%68%l65%54%58%56%61%57%63%54%59%61%58%60%54%60%59%58%61%62%57%59%

7.777.997.587.767.837.997.537.497.627.947.887.897.637.767.767.687.807.477.81Zg7.727.717.857.89Za7.647.76aMean

-2112--1-4-421597831246411314Don't know-3%2%1%--1%-4%Zlu-4%u1%1%1%2%2%1%2%1%2%1%1%2%Za1%1%ak

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-1144787357889255346798417727267143474260115652686965410906666201144Unweighted Base

-**108975733183525434074941567426314144823712064*25165457*10326165791089Weighted Base

-5325-23411-311112-5325(1) 1 - not at all-**1%1%-**1%m**-1%*1%1%**-****mwell

-44-2222223-2-212-22314(2) 2-*1%-*1%1%***1%-*-2%e1%e1%-3%Zc*1%**c

-9818154274-421125-9889(3) 3-1%1%*1%*1%1%1%1%1%-1%1%1%2%1%1%-1%1%1%1%

-129392655761322334-126512(4) 4-1%1%1%1%1%2%1%1%1%2%1%1%1%2%4%Ze1%1%-1%1%1%1%e

-92652783842505339301628182091845685504592(5) 5-8%9%8%10%Zq3%12%Zo7%13%Zm6%11%j11%6%8%17%Zef14%7%7%11%8%8%8%8%ejm

oq

-8866216424295941472693122951559484484088(6) 6-8%9%6%8%9%9%8%10%7%10%7%7%9%7%8%6%9%6%8%8%7%8%

-19013159141495213868122402592331310591088182100115190(7) 7-17%17%18%17%19%15%18%16%18%15%18%21%Zi14%10%15%24%Ze17%14%18%16%20%Zb17%h

h

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-**108975733183525434074941567426314144823712064*25165457*10326165791089Weighted Base

-31421499245699521911220268461277231167319314300172169314(8) 8-29%28%30%29%27%28%29%27%30%26%33%28%31%26%26%29%30%24%29%28%29%29%

-191130601385249142671234023785016839127918211398191(9) 9-18%17%18%17%21%14%19%16%18%15%16%17%21%14%13%15%19%15%18%18%17%18%

-1711145812447501215212040177935218361061315810487171(10) 10 - extremely-16%15%17%15%18%15%16%12%18%Zn15%12%18%15%17%12%14%16%22%15%17%15%16%nwell

-302452451514131713111566811228211630Not well (1-4)-3%3%2%3%2%4%Zo2%3%3%5%Zk1%2%2%5%e9%Ze3%2%3%3%3%3%3%eo

-3692631072888112324616120896501517341249321218352199201369Neither (5-7)-34%35%32%35%32%36%33%39%Zm31%36%36%34%31%34%37%37%32%31%34%32%35%34%m

-67545821850816819448223144514786284158683314842735640390354675Well (8-10)-62%60%66%61%66%57%64%Zp56%66%Zn56%61%63%67%l57%51%59%65%Zg62%62%63%61%62%ln

p

064643421248316217846721842813585273153622714041633613369338646Net Difference0%59%57%64%Zt58%64%53%62%Zp53%63%Zn51%60%61%l65%l52%42%56%64%Zf58%59%60%58%59%gl

ghnp

-7.767.707.907.698.00Z7.517.87Z7.497.92Z7.517.727.86l7.86l7.467.207.71g7.89Z7.797.767.787.767.76gMeanrpnghlnpr

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-**108975733183525434074941567426314144823712064*25165457*10326165791089Weighted Base

-1412214-87104742252342127814Don't know-1%2%1%2%q-2%1%2%Zm1%3%j3%j*1%4%Ze3%e1%1%4%1%1%1%1%ejm

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5553819558411011947965110016818075339135179312810093693953805465981144Unweighted Base

35*44*79*93183*104*11336*99*50*96*1851656884013697201609242814163925125771089Weighted Base

1-115-21-11415125611215510210717(1) 1 - not at all2%-2%2%-2%1%-1%3%4%m*3%2%1%2%2%1%2%2%2%c1%2%1%2%cwell

11-161521-22-213451211437761117(2) 22%m1%-2%1%5%Zmu2%3%m-5%m2%-1%2%1%1%2%1%2%1%2%2%1%2%2%

1143423412-49826141129832121711152540(3) 34%3%5%4%3%3%4%2%2%-5%5%5%4%4%3%4%5%3%4%4%3%3%4%4%

2234424917-76936151140942101625252651(4) 45%3%4%5%3%4%8%2%7%-8%3%5%5%4%3%6%5%5%3%4%6%5%5%5%

9912180192220101512183034138726914130179498576101109210(5) 526%20%15%19%22%21%17%29%15%25%18%16%21%20%18%19%20%19%19%17%20%19%20%19%19%

371814114141181881131271135867103371314361677199170(6) 610%16%23%r15%17%13%10%23%r18%15%11%17%16%16%14%18%14%23%Zf14%15%15%17%14%17%16%f

3615182211827516813462913176721352418342897696111207(7) 710%14%19%20%25%18%24%x13%16%16%13%25%nx18%19%19%19%19%15%20%15%21%e19%19%19%19%e

7820157142020420713302811577691222716359627091100191(8) 820%18%25%17%17%20%18%12%20%13%13%17%17%17%19%19%17%17%18%21%d15%18%18%17%18%

163586753627121039292048761232818373268(9) 93%14%Zruv4%6%7%7%4%8%6%4%7%6%6%6%7%5%7%5%7%8%7%5%7%6%6%

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Table 162QE4 - And how well, if at all, do you think the BBC website and apps do each of the following, comparedto other websites and apps that you use? Please think about the BBC website and all the apps thatyou use, but do not refer to BBC i-Player or BBC3. Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Have content that other websites or apps don't provideBASE: ALL WHO USED THE BBC ONLINE / APPS AT LEAST ONCE IN THE PAST THREE MONTHS AND USED MORE WEBSITES / APPS THAN THE WEATHER APP





35*44*79*93183*104*11336*99*50*96*1851656884013697201609242814163925125771089Weighted Base

6316346915781211472624491163222230353974(10) 10 - extremely18%Zlmpqrstuv6%1%7%5%5%8%4%5%14%v8%v6%7%7%7%7%7%7%7%8%5%8%7%7%7%well

43810951416310418152486393292201042951455470125Not well (1-4)12%7%10%12%7%14%14%7%10%7%19%Zmtu8%14%13%10%9%13%Z12%11%10%12%11%11%12%11%

162246504535458234928411079038220620838091493134234219268319587Neither (5-7)46%50%58%54%n64%n52%51%65%n50%55%43%58%n55%55%51%56%53%57%53%48%56%e56%e52%55%54%en

1417242782434349311527545020113211322045287104111118163170333Well (8-10)42%38%30%30%29%32%30%24%32%31%28%29%30%29%33%31%31%28%31%37%Zd27%30%32%30%31%

1014151691819186211293926115948112726184756073108100208Net Difference30%lnru31%Zln19%18%n22%n18%16%17%21%n23%n10%21%n16%17%23%Zk22%18%16%20%27%Zcd14%19%21%17%19%dkn

ru

6.706.826.406.466.596.336.506.256.586.566.196.676.346.406.626.556.456.376.516.67d6.346.506.546.436.48Mean

-224012518398119251528440142010261744Don't know-5%l2%4%l1%2%4%l3%8%l7%l10%Zlst5%l1%3%6%Zk4%4%2%4%5%5%3%5%3%4%kl

ux

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-1144787357889255346798417727267143474260115652686965410906666201144Unweighted Base

-**108975733183525434074941567426314144823712064*25165457*10326165791089Weighted Base

-1713415298898-633239215111217(1) 1 - not at all-2%2%1%2%1%3%1%2%1%3%-1%1%3%3%1%1%3%1%2%2%2%owell

-171431254134136-734256116101017(2) 2-2%2%1%1%2%1%2%1%2%2%-2%1%3%3%2%1%1%2%2%2%2%e

-402218328112912281151312621417238281840(3) 3-4%3%5%4%3%3%4%3%4%4%3%3%5%5%4%6%e3%4%4%5%3%4%e

-5139123318183321301981781431419546292451(4) 4-5%5%4%4%7%5%4%5%4%7%Z6%4%3%12%Ze5%6%3%9%4%5%4%5%er

-210149611714077133851255031893922134213310200107130210(5) 5-19%20%18%20%16%23%18%20%19%19%22%20%17%18%20%17%20%18%19%17%23%Zb19%

-170128421284355115848754176831201139100101619484170(6) 6-16%17%13%15%17%16%15%20%Zm13%20%Zi12%15%13%17%17%16%15%17%16%15%15%16%m

-20715156149586314569139413393411319531218200124106207(7) 7-19%20%17%18%23%18%19%17%21%15%24%21%17%11%29%Zh21%h19%13%19%20%18%19%h

-1911137814943491426412732288050164421297185100100191(8) 8-18%15%24%Zt18%17%15%19%15%19%12%20%l18%21%l14%7%17%20%Zg12%18%16%17%18%gl

t

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-**108975733183525434074941567426314144823712064*25165457*10326165791089Weighted Base

-6848215910214820481272624221252167413868(9) 9-6%6%6%7%4%6%6%5%7%5%5%6%10%Zjl2%3%5%8%Zh2%7%7%7%6%h

-74522152212251294519530191141445965453074(10) 10 - extremely-7%7%6%6%8%7%7%7%7%7%4%7%8%9%6%6%7%15%Zc6%7%5%7%acwell

-12588379233438245794313432627103752101157963125Not well (1-4)-11%12%11%11%13%13%11%11%12%17%Zj9%10%11%22%Ze15%15%e8%18%11%13%11%11%e

k

-58742815944714119539323735014582250111564213535427560325320587Neither (5-7)-54%57%Zs48%54%55%57%52%57%52%55%58%56%i47%47%66%h54%54%48%54%53%55%54%is

-333213120259749224111322064401369329106822616317186168333Well (8-10)-31%28%36%Zt31%29%27%32%27%33%24%29%30%39%Zj24%16%27%35%Zf29%31%30%29%31%gl

klght

020812584168415015967141202892682*321746202107105208Net Difference0%19%16%25%Zt20%16%15%21%Zp16%21%8%20%l21%l29%Zj2%1%13%gh27%Zf11%20%17%18%19%fg

lghhlpt

-6.486.436.606.476.526.316.566.386.546.146.526.53l6.74Z5.976.086.346.67Z6.356.496.476.386.48hMeanlfghl

-44281537610341924116206821122340272744Don't know-4%4%5%4%3%3%5%5%4%4%5%4%3%7%3%4%3%6%4%4%5%4%

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5553819558411011947965110016818075339135179312810093693953805465981144Unweighted Base

35*44*79*93183*104*11336*99*50*96*1851656884013697201609242814163925125771089Weighted Base

--112-43-2-31185671124815813(1) 1 - not at all--1%1%-3%2%-2%-3%*1%1%1%2%1%1%1%1%2%c*1%1%1%cwell

111132---1124387114312110313215(2) 22%1%1%1%2%---1%3%2%2%2%1%2%*2%Zi2%1%1%2%1%2%Za*1%ai

211271311613472012923112141512122032(3) 37%r3%2%3%1%3%1%2%6%r1%3%2%4%3%3%2%3%7%Zf2%1%4%3%2%4%3%f

-1249458*6539836161141124091725232952(4) 4-2%3%5%5%5%7%1%6%10%x3%5%5%5%4%3%6%8%4%3%4%6%4%5%5%f

969165131716716421294211772611272815742816586102188(5) 525%ov13%11%18%16%17%14%21%16%7%22%o16%26%Zmo17%18%17%18%17%17%15%20%17%17%18%17%

ruv

4515148131622914141323241185369103301415451677597172(6) 613%11%18%16%15%16%20%26%m14%29%Zlm13%13%14%17%13%19%14%19%15%19%Zd12%17%15%17%16%dh

npuw

4830173131723425910452813680781382319159827597119216(7) 712%18%38%Zlm19%n16%17%20%11%25%n18%10%24%n17%20%20%21%19%15%21%Z21%20%19%19%21%20%nu

noqrstuwx

713919025292011178143531140796915025193617781117102219(8) 820%29%v12%20%30%Znu28%nv18%30%nv17%16%15%19%19%20%20%19%21%16%21%22%18%21%23%Za18%20%

v

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Table 164QE4 - And how well, if at all, do you think the BBC website and apps do each of the following, comparedto other websites and apps that you use? Please think about the BBC website and all the apps thatyou use, but do not refer to BBC i-Player or BBC3. Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Present content in a unique/innovative wayBASE: ALL WHO USED THE BBC ONLINE / APPS AT LEAST ONCE IN THE PAST THREE MONTHS AND USED MORE WEBSITES / APPS THAN THE WEATHER APP





35*44*79*93183*104*11336*99*50*96*1851656884013697201609242814163925125771089Weighted Base

24860456251101711403427471361153128324274(9) 96%10%10%6%5%4%5%4%5%2%10%9%7%6%9%7%7%8%7%5%8%7%6%7%7%

55272681324513148553028561074213429364984(10) 10 - extremely15%lpv11%2%8%7%7%11%v6%4%10%14%Zlp7%5%8%7%8%8%6%8%7%8%7%7%8%8%well

uv

3351007111211571018197140268527841951415358111Not well (1-4)9%6%7%11%8%11%10%3%15%14%11%10%12%10%10%7%12%Zi17%Zf9%7%12%e11%10%10%10%efi

17195348639516120542744979437120520836881490155214207257318576Neither (5-7)50%42%67%Zmn52%47%49%54%57%55%54%45%53%57%54%51%56%51%51%53%55%51%53%50%55%53%

stuw

1422193223541391425143766512341431232544932897142138185192377Well (8-10)41%49%Zlo24%35%42%pv39%v34%40%25%28%38%36%31%34%36%33%35%30%36%34%34%35%36%33%35%

puv

111914222283027131072748311631049716922244789297132134266Net Difference33%op43%Zlm17%24%p34%lop28%p24%p37%lop11%14%28%p26%p19%24%26%26%24%14%26%Zg28%22%25%26%23%24%gp

opruvuvuv

6.777.21Zl6.706.636.846.636.766.776.316.576.706.796.376.646.696.746.626.346.72Z6.776.556.706.666.666.66lMeanpu

-2122212-5254111131114322109617825Don't know-3%2%2%2%1%1%-5%l4%6%Zlu2%1%2%3%3%2%2%2%4%2%1%3%Za1%2%a

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-1144787357889255346798417727267143474260115652686965410906666201144Unweighted Base

-**108975733183525434074941567426314144823712064*25165457*10326165791089Weighted Base

-139410358854252334411210613(1) 1 - not at all-1%1%1%1%1%1%1%2%1%1%1%1%1%2%4%Ze1%1%2%1%2%1%1%ewell

-151051328669625142174119915(2) 2-1%1%1%2%1%2%1%1%1%2%1%1%1%3%3%1%1%6%Zc1%1%2%1%co

-3225724852712201018139-617329191532(3) 3-3%3%2%3%3%1%4%3%3%4%1%2%5%Zjk8%Zef-2%3%5%3%3%3%3%j

g

-5235174012193320312031711651624448252552(4) 4-5%5%5%5%5%6%4%5%5%8%Zjk2%4%5%5%8%7%4%7%5%4%4%5%e

-1881355315038651248010955386530271653927181106105188(5) 5-17%18%16%18%15%19%17%19%16%21%ij27%Zi15%13%23%e25%e21%e14%13%18%17%18%17%ei

j

-172118541294353119739934268032151336108101629293172(6) 6-16%16%16%15%17%15%16%17%15%13%18%18%13%12%21%14%17%17%16%15%16%16%

-216154621595765151651504918105441965813310206125108216(7) 7-20%20%19%19%22%19%20%16%22%Zn19%13%23%Zk19%16%9%23%g20%g17%20%20%19%20%gk

n

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-**108975733183525434074941567426314144823712064*25165457*10326165791089Weighted Base

-219136841665356163751443929100511512471463216117122219(8) 8-20%18%25%Zt20%21%17%22%18%21%15%21%22%l21%13%18%19%22%Zh6%21%Zd19%21%20%dh

lt

-7454206311254832421592624611057569464874(9) 9-7%7%6%8%4%8%6%8%6%6%6%6%10%Z5%1%4%9%Zf9%7%8%8%Z7%

-84632159253054285622729251031655876543784(10) 10 - extremely-8%8%6%7%10%9%7%7%8%9%5%7%11%9%5%6%8%14%7%9%a6%8%well

-111783386253774466540835272210275212996355111Not well (1-4)-10%10%10%10%10%11%10%11%10%15%Zj6%8%11%18%Ze16%e11%8%21%Zc10%10%10%10%ce

kj

-57640716843713818239421835813882250106613614733327549323307576Neither (5-7)-53%54%51%52%55%54%53%52%53%52%58%i56%i45%51%55%58%Z51%47%53%52%53%53%i

-37725312428889112265135242774515610032167325716361217207377Well (8-10)-35%33%37%35%35%33%35%33%36%29%32%35%42%Zl26%24%29%39%Zf29%35%35%36%35%fl

gh

026617591202647519189177363712072106462055262154151266Net Difference0%24%23%28%24%25%22%26%22%26%14%26%l27%l31%Zl8%9%18%h31%Zf8%25%Zd25%26%24%df

ghghl

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-**108975733183525434074941567426314144823712064*25165457*10326165791089Weighted Base

-6.666.656.696.636.756.616.686.516.756.366.496.75l6.91Z6.125.926.48g6.90Z6.366.686.696.666.66gMeanlfghhl

-25196232916168868463511223131025Don't know-2%2%2%3%1%3%2%4%Zm1%3%4%2%2%5%4%2%2%4%2%2%2%2%mq

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5553819558411011947965110016818075339135179312810093693953805465981144Unweighted Base

35*44*79*93183*104*11336*99*50*96*1851656884013697201609242814163925125771089Weighted Base

-128-12---2116455192623710(1) 1 - not at all-1%2%1%-1%2%---2%1%1%1%1%1%1%1%1%1%1%*1%1%1%well

2--9211-111215528471738211(2) 24%Zluv--1%2%1%1%-1%1%1%1%1%1%1%1%1%2%1%*2%1%2%*1%af

*--61--1---22521616*34347(3) 31%--1%1%--4%Znpr---1%1%1%**1%1%1%*1%1%1%1%1%

su

**-25414-232462167199178910101626(4) 41%1%-3%5%1%3%-2%7%sv2%2%4%3%1%2%3%6%Zf2%3%2%2%2%3%2%f

4451041110126122720257244407624923442406650117(5) 512%9%6%11%13%9%10%16%12%5%7%11%15%10%11%11%11%15%10%12%10%10%13%Za9%11%af

451112661313421810232790555887361073857505689145(6) 612%11%13%14%7%13%12%11%21%Ztu16%11%13%16%13%14%16%12%23%Zf12%14%14%13%11%15%b13%bf

382620016262291612194040153837416226209579188107129236(7) 78%17%32%Zpu22%x19%25%x19%24%x16%24%x20%22%x24%x22%21%20%23%16%23%Z20%22%22%21%22%22%x

x

1214222232428317284175232183888318825244849988127143271(8) 835%lno31%o28%o24%o29%o26%o28%o21%29%o8%18%28%o19%27%22%22%26%15%26%Zg30%Zc24%22%25%25%25%go

3591101416966916191572565375191092848525671128(9) 910%11%11%12%16%p15%8%17%6%17%p17%p10%9%10%14%14%10%12%12%10%11%13%11%12%12%h

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Table 166QE4 - And how well, if at all, do you think the BBC website and apps do each of the following, comparedto other websites and apps that you use? Please think about the BBC website and all the apps thatyou use, but do not refer to BBC i-Player or BBC3. Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.Have content which appeals to a wide range of different audiences across the UK, for example people of different ages, regions, backgrounds and ethnicitiesBASE: ALL WHO USED THE BBC ONLINE / APPS AT LEAST ONCE IN THE PAST THREE MONTHS AND USED MORE WEBSITES / APPS THAN THE WEATHER APP





35*44*79*93183*104*11336*99*50*96*1851656884013697201609242814163925125771089Weighted Base

6839468173981515146843377412992142485853111(10) 10 - extremely16%v18%v4%10%7%8%15%v7%9%17%v15%v8%9%10%11%10%10%7%11%7%10%12%e11%9%10%ewell

212496371345911381615391539112518243054Not well (1-4)7%2%2%5%8%3%6%4%3%8%5%5%7%5%4%4%5%9%Zf4%4%6%5%5%5%5%f

11164143033494718492336849231518317332586409129190178229269498Neither (5-7)32%36%52%x46%39%47%42%51%49%45%38%45%56%Znr46%46%47%45%54%44%46%46%45%45%47%46%f

tuwx

21273442844525716432149866132318717233756452132188189242268509Well (8-10)60%l60%l43%46%l52%l49%50%l45%43%42%50%l47%37%47%47%47%47%35%49%Zg47%45%48%47%46%47%gl

18263237937495014401744775028517015729841413121163171218238456Net Difference53%l58%Zlo41%41%l45%l47%l45%l41%40%35%46%l42%l30%41%42%43%41%26%45%Zg43%39%44%42%41%42%gl

u

7.347.70l7.257.22l7.247.367.327.177.117.437.54l7.206.917.227.297.267.246.737.34Zg7.207.177.367.257.247.25glMean

-*325112-42761131510183248127171128Don't know-1%3%3%1%1%2%-4%l5%l7%Zlsu3%1%2%4%3%3%2%3%3%3%2%3%2%3%k

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-1144787357889255346798417727267143474260115652686965410906666201144Unweighted Base

-**108975733183525434074941567426314144823712064*25165457*10326165791089Weighted Base

-107310-55735-5-2233286410(1) 1 - not at all-1%1%1%1%-1%1%2%*2%i-1%-1%3%1%1%3%1%1%1%1%mwell

-1111-926446712132423810611(2) 2-1%1%s-1%1%2%1%1%1%3%Zij1%**2%e3%e2%*5%Zc1%2%Z1%1%ceo

-75242254321211222-7527(3) 3-1%1%1%1%1%*1%1%*1%1%1%**3%Ze1%*-1%1%*1%

-2621519881811166213631814224181626(4) 4-2%3%2%2%3%2%2%3%2%2%1%3%3%3%1%3%2%4%2%3%3%2%

-1178432981947706155341840241412256551116454117(5) 5-11%11%10%12%7%14%Zo9%15%Zm8%13%13%9%10%12%19%Ze10%10%9%11%10%9%11%mo

-145103421123445100588731235140136369041418275145(6) 6-13%14%13%13%13%13%13%14%13%12%16%11%17%11%9%14%14%7%14%13%13%13%

-2361716517760741628115649261144621214415111225124130236(7) 7-22%23%20%21%23%22%22%19%23%19%19%26%Z20%17%32%Zf17%23%19%22%20%22%22%

h

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-**108975733183525434074941567426314144823712064*25165457*10326165791089Weighted Base

-271174972086368203901805735116632896516810261161156271(8) 8-25%23%29%Zt25%25%20%27%Zp22%27%22%25%26%27%23%14%26%26%18%25%26%27%25%pt

-128814796313791458326204933123268761226866128(9) 9-12%11%14%12%12%11%12%11%12%10%14%11%14%10%4%10%13%11%12%11%11%12%

-1118031783337744071341047201552863111006653111(10) 10 - extremely-10%11%9%9%13%11%10%10%11%13%7%10%8%13%8%11%10%19%Zc10%11%9%10%cwell

-544410421221332628204228871722747382854Not well (1-4)-5%6%3%5%5%6%4%6%4%8%Zi3%5%3%7%10%e7%e3%11%Zc5%6%Z5%5%ce

-49835913938611216633220029811567206110483910530620478270259498Neither (5-7)-46%47%42%46%44%49%44%48%44%44%48%46%46%40%61%Zf42%47%35%46%44%45%46%

h

-50933517538312714236817533511765212116561711931827482294275509Well (8-10)-47%44%53%Zt46%50%42%49%Zp42%50%Zn45%46%47%49%46%g26%47%g49%g48%47%48%48%47%gn

pt

04562911653411151213351493079761189108471010229621435255247456Net Difference0%42%38%50%Zt41%45%35%45%Zp36%46%Zn37%43%42%46%39%g16%41%g45%Zg36%42%41%43%42%gn

pt

-7.257.177.42Z7.197.447.067.33Z7.027.39Z7.087.237.317.327.19g6.497.19g7.35Z7.207.257.217.277.25gMeantpngnp

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-**108975733183525434074941567426314144823712064*25165457*10326165791089Weighted Base

-28207244111714141159382107324141728Don't know-3%3%2%3%1%3%2%3%2%4%3%2%1%7%Ze3%4%e1%6%2%2%3%3%e

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10891089108910891089Weighted Base

10131756(1) 1 - not at all1%1%2%*1%well

11151745(2) 21%1%2%**

73240912(3) 31%3%4%1%1%

2652511218(4) 42%5%5%1%2%

11718821092112(5) 511%17%19%8%10%

14517217088139(6) 613%16%16%8%13%

236216207190249(7) 722%20%19%17%23%

271219191314281(8) 825%20%18%29%26%

1287468191118(9) 912%7%6%18%11%

1118474171123(10) 10 - extremely10%8%7%16%11%well

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Table 168QE4 - And how well, if at all, do you think the BBC website and apps do each of the following, comparedto other websites and apps that you use? Please think about the BBC website and all the apps thatyou use, but do not refer to BBC i-Player or BBC3. Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.BASE: ALL WHO USED THE BBC ONLINE / APPS AT LEAST ONCE IN THE PAST THREE MONTHS AND USED MORE WEBSITES / APPS THAN THE WEATHER APP






10891089108910891089Weighted Base

541111253041Not well (1-4)5%10%11%3%4%

498576587369500Neither (5-7)46%53%54%34%46%

509377333675522Well (8-10)47%35%31%62%48%

456266208646481Net Difference42%24%19%59%44%

7.256.666.487.767.34Mean

2825441425Don't know3%2%4%1%2%

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Table 168QE4 - And how well, if at all, do you think the BBC website and apps do each of the following, comparedto other websites and apps that you use? Please think about the BBC website and all the apps thatyou use, but do not refer to BBC i-Player or BBC3. Please give a score of 1-10 where 1 means not at all important and 10 means extremely important.BASE: ALL WHO USED THE BBC ONLINE / APPS AT LEAST ONCE IN THE PAST THREE MONTHS AND USED MORE WEBSITES / APPS THAN THE WEATHER APP

bbc-distinctiveness-data-tables.pdf - Ofcom

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