Martin Rose
Edward Weigel
Madalyn Warshawsky
Promises a better future for
“littles”
Partnering system
Competition?
How to get involved: Donate or
Volunteer?
Our Impact
Strengths?
Weaknesses?
Opportunities?
Threats?
Communication Objective
More volunteers
Target Audience
21-32
Graduate Program
Male and Female
Brand Position
Competition:
Boy/Girl Scouts
Summer Camps
After School Programs
Competitive Advantage?
Our Approach
The balls in your court. Dream big. (sound of the basketball)
At Big Brothers Big Sisters of Metropolitan Chicago we provide the best one on one volunteering program possible. During your one year experience you will not only teach, (piano music) but you'll learn how to play (sound of the ball going into the mitts). You'll help a child believe that the sky is the limit (sound of the bird chirping) (sound of the lion roaring and everyone laughing)
Help a child. Help yourself. Please contact Big Brothers Big Sisters of Metropolitan Chicago about their volunteering programs by calling 312-207-5600 or visiting www.bbbschgo.org/
Print ads-
Redeye- $2550 (per month) x 4 month run
CTA- $15,000 (per month) x 2 month run
PSA (TV)-
$7,500 (production costs)
PSA (radio)-
$1,200 (production cost)
Total spent- $48,900
Return on Investment will be
measured in number of volunteers
gained.
+
5%+
5%
5%
= 15%
Increase
in
Volunteer
s total!
What is gained through this?
Promising outcome in multiple ways Letters of recommendation
Portfolio
Providing a better future for littles
What are the advantages?Volunteer advantages
BBBS little advantages