1 BBA Third Semester Examination (Year 2015) Marketing Management Subject Code: BBA-301 Paper Code: SRS-240 Time : 20 Minutes M.Marks : 10 Section A (Objective Type Questions) Attempt all questions. Each question carry 1/2 marks. Use the symbol () in the box for marking the correct answer. Q.No. 1. Choose the correct answer- 1. Market consists of- a) Potential buyers b) Actual buyers c) Both (a) and (b) d) None of these 2. The ……………………. holds that consumer prefer products that are widely available and inexpensive. a) Production concept b) Product concept c) Marketing concept d) selling concept 3. While selecting a distribution channel the entrepreneur should compare the …………… expected from alternative channels of distribution- a) Cost b) Sales volume c) Both (a) and (b) d) Costs, Sales, Volume and Profits 4. What is marketed? a) Goods b) Services c) Organizations d) All of these 5. The first step in marketing research process is to- a) Define problem b) Deciding research approach c) Both (a) and (b) d) None of these Invigilator’s Signature Roll No. Enrollment No.
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1
BBA Third Semester Examination (Year 2015)
Marketing Management Subject Code: BBA-301
Paper Code: SRS-240 Time : 20 Minutes
M.Marks : 10
Section A
(Objective Type Questions)
Attempt all questions. Each question carry 1/2 marks. Use the symbol () in the box for marking the
correct answer.
Q.No. 1. Choose the correct answer-
1. Market consists of-
a) Potential buyers b) Actual buyers
c) Both (a) and (b) d) None of these
2. The ……………………. holds that consumer prefer products that are widely available
and inexpensive.
a) Production concept b) Product concept
c) Marketing concept d) selling concept
3. While selecting a distribution channel the entrepreneur should compare the ……………
expected from alternative channels of distribution-
a) Cost b) Sales volume
c) Both (a) and (b) d) Costs, Sales, Volume and Profits
4. What is marketed?
a) Goods b) Services
c) Organizations d) All of these
5. The first step in marketing research process is to-
a) Define problem b) Deciding research approach
c) Both (a) and (b) d) None of these
Invigilator’s Signature
Roll No.
Enrollment No.
2
6. In ……………..the product and market knowledge is limited-
a) Consumer market b) Industrial market
c) Both (a) and (b) d) Niche market
7. The buyer decision process includes-
a) Need recognition b) Information search
c) Evaluation of alternatives d) All of these
8. Any individual who purchases goods and services from the market for his/her end-use
is called a …………..
a) Dealer b) Supplier
c) Consumer d) Buyer
9. All of the following would be examples of demographic market segments EXCEPT-
a) Generation b) Personality
c) Religion d) Education
10. Banking, airline and retailing services can be termed as …………….
a) Service products b) Products
c) Goods d) Goods and distribution
11. In …………………, the marketing department creates an image for the product based
on its intended audience-
a) Pricing b) Distributing
c) Targeting d) Positioning
12. The additional p’s of marketing are-
a) People, Package, Processing
b) People, Process, Packaging
c) Packaging, People, Processing
d) People, Process, Physical evidence
13. …………also refers to the process of design evaluation and production of packages-
a) Packaging b) Processing
c) Transportation d) Pricing
14. The branding strategy is also called-
a) Brand earrings b) Branding rate
c) Brand Responsiveness d) Brand Architecture
3
15. The main reason for …………… is to get more business through selling more things-
a) Product simplification b) Product Diversification
c) Both (a) and (b) d) Product Mix
16. A ……………… is a company that dictates the prices that buyers pay for products and
services-
a) Price taker b) Product taker
c) Product setter d) Price setter
17. ......................... is the process of determining what a company will receive in exchange
for its product or service-
a) Pricing b) Branding
c) Positioning d) Selling
18. A …………….. is defined as the route along which goods move from producers to
ultimate consumers-
a) Distribution b) Distribution logistics
c) Channel of Distribution d) All of these
19. Functions of channels of Distribution includes-
a) Physical distribution b) Financing
c) Both (a) and (b) d) None of these
20. The most important advantage of physical distribution is-
a) Price instability
b) Supply Chain Management
c) Product instability
d) Exploitation of market opportunities
----------------------------------
1
BBA Third Semester Examination (Year 2015)
Marketing Management
Subject Code: BBA-301
Paper Code: SRS-240 Time : 2 Hrs. 40 Mts. M.Marks : 60
Section B
(Short Answer Type Questions)
Attempt all questions. Each question carries 4 marks.
Q.No.2. Write a short note on Marketing Environment.
OR
What do you understand by Marketing Information System?
Q.No.3. Write a short note on Consumerism.
OR
What do you understand by Consumer behavior?
Q.No.4. What is Market Segmentation?
OR
Write a short note on Branding.
Q.No.5. What are pricing decisions?
OR
Briefly explain the concept of Production Promotion.
Q.No.6. Define Channels of Distribution.
OR
Explain various features of Marketing Channels.
Section C
(Long answer type questions) Attempt all questions. Each question carries 8 marks.
Q.No.7. What is Marketing Research? Explain its characteristics in detail.
OR
Write a detailed note on Marketing Management.
Roll No.
2
Q.No.8. Distinguish between Consumer Markets and Industrial Markets.
OR
Write a detailed note on Decision Making process in buying.
Q.No.9. Explain the concept of Marketing Mix with examples.
OR
What are the important characteristic of targeting and positioning?
Q.No.10. Write a detailed note on Promotional Mix.
OR
What is pricing. Explain with examples pricing strategies.
Q.No.11. What do you understand by Marketing Channels. Explain its various functions.
OR
Explain various kinds of Channels of Distribution.
--------------------------------
1
BBA Third Semester Examination (Year 2015)
Personnel Management Subject Code: BBA-302
Paper Code: SRS-241 Time : 20 Minutes
M.Marks : 10
Section A
(Objective Type Questions)
Attempt all questions. Each question carries 1/2 mark. Use the symbol () in the box for marking the
correct answer.
Q.No. 1. Choose the correct answer-
1. The smallest amount of money that an employer is legally allowed to pay someone who
works for them is -
(a) Fair wage (b) Salary
(c) Minimum wage (d) None of these
2. Techniques of job evaluation not includes-
(a) Job ranking (b) Point rating system
(c) Job grading (d) 360 degree feedback
3. Criteria for selection of employees includes-
(a) Education (b) Experience
(c) Physical characteristics (d) All of these
4. A conflict or difference of opinion between management & workers on the terms
of employment is -
(a) Lock out (b) Strike
(c) Industrial disputes (d) None of these
5. A complaint or a strong feeling that you have been treated unfairly is -
(a) Grievance (b) Disputes
(c) Redress (d) Obligations
Invigilator’s Signature
Roll No.
Enrollment No.
2
6. Industrial Dispute act came into force-
(a) March 1947 (b) April 1947
(c) May 1947 (d) June 1947
7. Types of transfer included -
(a) Shift transfer (b) Penal transfer
(c) Rotation transfer (d) Reverse transfer
8. Process to ensure that manpower supply equals the manpower demand at any point
in future in the organization is-
(a) Human Resource Dev. (b) Human Resource Planning
(c) Human Resource Mgt. (d) Human Resource Audit
9. The systematic process of collecting, evaluating and analyzing information about a
job is-
(a) Job Analysis (b) Job Description
(c) Job Selection (d) None of these
10. Purpose of promotion not include-
(a) To promote employees self development
(b) To utilize the employees skill
(c) To reward disloyal Employees
(d) To build loyalty & to boost morale
11. Objective of Training are-
(a) To increase productivity (b) To improve quality
(c) Personal growth (d) All of these
12. Areas of HR Audit included-
(a) Recruitment (b) Documentation
(c) Entertainment (d) Compensation & benefits
3
13. The Workmen’s compensation Act came into force-
(a) June 1924 (b) July 1924
(c) June 1925 (d) July 1925
14. Skill required for personnel manage are-
(a) Decision making skills (b) Leadership skills
(c) Communication skills (d) All of these
15. The wage determination process includes-
(a) Job analysis (b) Wage Surveys
(c) Assigning grades (d) All of these
16. Simple ranking is system of job evaluation-
(a) Quantitative (b) Qualitative
(c) Non-Quantitative (d) Non-Qualitative
17. It refers to the weekly or monthly rates paid to clerical, administrative and
professional employees-
(a) Salary (b) Wages
(c) Incentives (d) Bonus
18. Fringe benefits act as a-
(a) Stress Agent (b) Motivating force
(c) Non-Attracting Agent (d) None of these
19. Benefits of transfer encluded-
(a) Increase employees Job Satisfaction
(b) Reduce employees Boredom
(c) Diminise employee’s skill
(d) Correct erroneous placements
20. A standardized list of questions are asked to all the application are-
(a) Structured interview (b) Stree interview
(c) Situational interview (d) None of these
----------------------------
1
BBA Third Semester Examination (Year 2015)
Personnel Management Subject Code: BBA-302
Paper Code: SRS-241
Time : 2 Hrs. 40 Mts.
M.Marks : 60
Section B
(Short Answer Type Questions)
Attempt all questions. Each question carries 4 marks.
Q.No. 2. Define personnel Management. Discuss its nature.
OR
Briefly discuss the importance of people in organisations.
Q.No. 3. Discuss in brief the determinations of Manpower need.
OR
Write a brief note on placement.
Q.No. 4. Discuss the meaning and concepts of development.
OR
Write a brief note on transfer.
Q.No. 5. Describe briefly principles of job Evaluation.
OR
Write brief note on Living Wages.
Q.No. 6. Discuss why and how of integration.
OR
Write a note on causes of grievance.
Roll No.
2
Section C
(Long Answer Type Questions)
Attempt all questions. Each question carries 8 marks.
Q.No. 7. Explain the evolution process of Personnel Management.
OR
Explain the qualities of personnel manager.
Q.No. 8. Explain the Selection process in detail.
OR
What do you understand by Man Power Planning? Discuss Manpower forecast in detail.
Q.No. 9. Define Development. Discuss various methods of Development.
OR
Define performance Evaluation. Discuss various steps involved in Evaluation.
Q.No. 10. Explain in detail the factors determining wage and salary structure.
OR
Write an essay on wage and salary policies.
Q.No. 11. Explain grievance Handling process.
OR
Explain different types of disputes in detail.
------------------------
1
BBA Third Semester Examination (Year 2015)
Financial Management Subject Code: BBA-303
Paper Code: SRS-242 Time : 20 Minutes
M.Marks : 10
Section A
(Objective Type Questions)
Attempt all questions. Each question carries ½ marks. Use the symbol () in the box for marking the
correct answer.
Q. No. 1. Choose the correct answer-
1. The long run objective of Financial Management is to-
a) Maximize earning per Share
b) Maximize the value of the firm’s common Stock
c) Maximize Return on Investment
d) Maximize Market Share.
2. _________ is the length of time between the firm’s actual cash expenditure and its own
cash receipt.
a) Cash conversion cycle b) Net operating cycle
c) Working capital cycle d) Grew operating cycle
3. Which of the following are not among the daily activities of Financial Management-
a) Sale of Shares and Bonds
b) Credit Management
c) Inventory Control
d) The Receipt and Disbursement of funds
4. Current Ratio is 3:2. Current Liability is Rs. 30,000. The Net working capital is-
a) Rs. 10,000 b) Rs. 15,000
c) Rs. 20,000 d) Rs. 25,000
Invigilator’s Signature
Roll No.
Enrollment No.
2
5. _____ of a firm refers to the composition of its long term funds and its capital structure.
a) Capitalization b) Over Capitalization
c) Under Capitalization d) Market Capitalization
6. Which of the following would not be financed from Working Capital?
a) Cash float
b) Accounts receivable
c) Credit sales
d) A new personal computer for the offices
7. ________ refers to the amount invested in various components of Current Assets.
a) Permanent Working Capital b) Gross Working Capital
c) Net working capital d) Temporary Working Capital
8. Which of the following is not a Cash Outflow for the firm?
a) Depreciation b) Dividend
c) Interest payment d) Taxes
9. Comparative Statement is a __________ type of analytical tool.
a) Horizontal b) Vertical
c) Both Horizontal and Vertical d) None of these
10. Working Capital means:
a) Current Liabilities-Current Assets
b) Liquid Assets + Inventories
c) Current Assets – Current Liabilities
d) Liquid Assets – Current Liabilities
11. Cash Flow Statement is prepared as per Accounting Standard (AS):-
a) 3 b) 5
c) 7 d) 28
3
12. Ratios may be expressed in form of-
a) Ratio b) Rate
c) Percentage d) All of these
13. The ideal Quick Ratio is-
a) 2 : 1 b) 1 : 1
c) 5 : 1 d) 1 : 2
14. An asset is a-
a) Sources of fund b) Use of fund
c) Inflows of fund d) None of these
15. When _________ is greater than zero the project should be accepted.
a) Internal Rate of Return
b) Profitability Index
c) Net Present Value
d) Modified Internal Rate of Return
16. _______ is defined as the length of time required to recover the initial Cash out- lay.
a) Pay Back Period
b) Inventory Conversion Period
c) Budget Period
d) Discounted Pay Back Period
17. The term “Capital Structure” refers to-
a) Long term debts, preferred stock and common stock equity
b) Current Assets and Current Liabilities
c) Shareholder’s Equity
d) Total Assets minus Liabilities
4
18. Which of the following would be considered as application of fund?
a) A decrease in Cash
b) A decrease in Account Receivable
c) An increase in Cash
d) An increase in Account Payable
19. Reserve & Surplus are which form of financing-
a) Security Financing b) Internal Financing
c) Loans Financing d) International Financing
20. ________ refers to the length of time allowed by a firm for its customers to make
payment for their purchases-
a) Holding Period b) Pay Back Period
c) Credit Period d) Average Collection Period
-------------------------
1
BBA Third Semester Examination (Year 2015)
Financial Management Subject Code: BBA-303
Paper Code: SRS-242
Time : 2 Hrs. 40 Mts.
M.Marks : 60
Section – B (Short Answer Type Questions)
Attempt all questions. Each question carries 4 marks.
Q.No.2. What is Financial Management?
OR
What are the prominent areas of financial decision making?
Q.No.3. Define Capital and give it’s Classification.
OR
Define Capitalization and its need.
Q.No.4. What is the importance of Comparative Statements to Management?
OR
What is the importance of Fund Flow Statement?
Q.No.5. Why should a company aim at Balanced Capital Structure?
OR
What is the concept of Working Capital?
Q.No.6. The Management of a Company proposes to invest Rs. 1,00,000 in a project which will
give Cash Inflows; 1st year Rs. 30,000, 2
nd year Rs. 20,000, 3
rd year Rs. 20,000, 4
th year
Rs. 18,000, 5th
year Rs. 18,000 and 6th
year 12,000. Calculate the Pay Back Period.
OR
What is Internal Rate of Return (IRR)? What is the importance of IRR for Managers?
Section C
(Long answer type questions)
Attempt all questions. Each question carries 8 marks.
Q.No.7. “The Role of a Finance Manager today is considerably different from what it was a few
decades ago.” Explain.
OR
Discuss the nature and importance of the finance function in a Modern Business.
Q.No.8. “Over-Capitalization is as dangerous as Under-Capitalization in Industries”. Discuss
this statement fully.
OR
Explain the meaning of Under-Capitalization. Discuss the causes and remedies of
Under- Capitalization.
Roll No.
2
Q.No.9. Describe the principal Ratios which you will calculate in interpreting the
published account of a Company? Discuss the significance of each of them.
OR
The summarized Balance Sheet of XYZ Ltd. as on 31st March 2014 and 2015 are
given below.
Liabilities 2014 2015 Assets 2014 2015
Share Capital 4,50,000 4,50,000 Fixed Assets 4,00,000 3,20,000
General Reserve 3,00,000 3,10,000 Investments 50,000 60,000