TABLE OF CONTENTS 1. CHAPTER – 1 INSURANCE 2. CHAPTER – 2 INSURANCE IN INDIA 3. CHAPTER – 3 BAJAJ ALLIANZ 4. CHAPTER – 4 BAJAJ ALLIANZ 5. CHAPTER– 5 PROJECT 6. CHAPTER – 6 QUESTIONNAIRE 7. CHAPTER – 7 SWOT ANALYSIS 8. CHAPTER -8
Oct 29, 2014
TABLE OF CONTENTS
1. CHAPTER – 1
INSURANCE
2. CHAPTER – 2
INSURANCE IN INDIA
3. CHAPTER – 3
BAJAJ ALLIANZ
4. CHAPTER – 4
BAJAJ ALLIANZ
5. CHAPTER– 5
PROJECT
6. CHAPTER – 6
QUESTIONNAIRE
7. CHAPTER – 7
SWOT ANALYSIS
8. CHAPTER -8
SUGGESTIONS AND RECOMMENDATIONS
9. CHAPTER – 9
BIBLIOGRAPHY
CHAPTER - 1
INSURANCE
INSURANCE
Concept of Insurance
Insurance is a contract by which one can protect oneself against specific losses
by paying a premium over a period. On one hand, human life is subject to
various risks-risk of death or disability due to natural or accidental causes.
Humans are also prone to diseases, the treatment of which may involve huge
expenditure. On the other hand, property owned by man is exposed to various
hazards, natural and man-made.
When human life is lost or a person is disabled permanently or
temporarily, there is a loss of income to the household. The family is put to
hardship. Sometimes survival itself is at stake for the dependents.
When it comes to property, loss or damage to property results in
either whole or partial loss in income to the person or entity.
Risk has the element of unpredictability. Death/disability or
loss/damage could occur at anytime. Losses can be mitigated through
insurance. Insurance is a commodity
which offers protection against various contingencies.
Insurance products available for life and non-life are many. In
non-life, apart from personal covers such as accident covers and health
insurance, there are products covering liabilities under a particular law and or
common law. The various products are designed to cater to different needs of
an individual or industry such as fire insurance policy on multi-storied building,
householder’s policy.
An insurance contract promises to make good to the insured
a certain sum in consideration for a payment in the form of premium from the
insured.
Human life cannot be valued. Hence, the sum assured is by
way of a ‘benefit’ in the case of life insurance. Life insurance products provide a
definite amount of money to the dependants of the insured in case the life
insured dies during his active income earning period or becomes disabled on
account of an accident causing reduction/complete loss in his income earnings.
An individual can also protect his old age when he ceases to earn and has no
other means of income by purchasing an annuity product.
A personal accident covers is also for protection. In the
event of death or disability, permanent or temporary, of the insured, it provides
for compensation which is either the whole or a percentage of the Capital Sum
Insured depending on the kind of loss.
In the case of Health Insurance, the policy seeks to cover
expenses towards treatment of diseases and /or injury up to the sum opted by
the insured.
In respect of insurance relating to property, there are many products available.
Property may be covered against fire and perils of nature including flood,
earthquake etc. Machinery may be insured for breakdown. Goods in transit can
be insured under a marine cargo insurance cover. Insurance covers are also
available for ships and other vessels. A motor insurance policy covers third
party damage as well as damage to the vehicle.
Insurance of property is based on the principle of
indemnity. The idea is to bring the insured to the same financial position as
he/she was before the loss occurred. It safeguards the investment in the
property. Where there is no insurance, losses can mar a project or an industry.
General Insurance offers stability to the economy and to the society.
Insurance offers security and so peace of mind to the individual. The concept of
insurance is that the losses of a few are made food by the contribution from
many. It is based on the law of large numbers. It stemmed from the need of man
to find a solution for mitigation of losses. It also reflects the nature of man to find
a solution collectively.
It is important for all to understand the various products
that life and general insurance companies offer before they make a choice as to
the product they want to buy.
As per regulations, insurers have to give the various
features of the products at the point of sale. The insured should also go through
the various terms and conditions of the products and understand what they
bought and met their insurance needs.
Concept of insurance
Life insurance is a contract by which one can protect oneself against specific
losses by paying a premium over a period of time. Since each one of us, during
our lives are faced with numerous risks- falling health, financial losses,
accidents and even fatalities, our instinct drives us to cover those losses risks.
Though an insurance cover cannot protect against the emotional losses arising
out of these risks, it softens the economic crisis that usually accompanies these
losses.
Life Insurance gains much more value if an individual is in a
nuclear family. Unlike in the traditional joint family system, in a nuclear family,
support from the extended family cannot be counted upon. So it is vital that an
individual has an insurance cover as the protective shield against unfortunate
losses. Everyday when any one of us opens the daily morning newspaper we
find a number of news stories reporting a number of accidents. This leaves us
wondering that what will happen if this tragedy happened to us.
A person may just be relieved of this fear if he/she has
insurance. Life insurance cannot return the person who has died but still it can
provide his/her family with monetary assistance, once that person is not with
them. This makes life insurance vary important in today’s turbulent times.
Necessity of Insurance:-
Life is a series of milestones that follow one another relentlessly-like planning
child’s education, their marriage, investing in and protecting one’s assets,
retirement plans etc. to mane just a few. Often on milestone defines the next.
And, therefore, all of them demand careful financial planning much ahead of
time. So, that we are not stranded midway to our goals. Or worse- our loved
ones are not able to live the dreams we dreamt for them. Life insurance plays a
role in helping to plan our life .the need of life insurance is as follow:
Temporary needs and threats:
The original purpose of the life insurance remains an
important element, namely providing for replacement of income on death
etc. like the case of the breadwinner dying an early death.
Regular Savings :-
Providing for ones family and oneself as a medium to
long term exercise has become a more relevant exercise in recent times as
people seek financial independence from their family.
Investments:-
The building up of savings while safeguarding it from
the ravages of inflations also a part of insurance. As while regular
product investment products are traditionally lump sum investments were
the individual makes one-time payment.
Retirement:-
Provision for ones later years becomes increasingly
necessary especially in the changing cultural and social environments. One
can buy a suitable insurance policy, which will provide periodical payments
in ones old age.
CHAPTER - 2
INSURANCE
IN INDIA
INSURANCE IN INDIA
History of Insurance in India
The business of life insurance in India in its existing form
started in India in the year 1818 with the establishment of the Oriental Life
Insurance Company in Calcutta. The origin of insurance is very old. The time
when we were not even born; man has some sort of protection from the
unpredictable calamities of the nature. The basic urge in man to secure himself
against any form of risk and uncertainty led to the origin of insurance.
The Indian life insurance company act 1912 was the first
statutory body that started to regulate the life insurance business in India. By
1956 about 154 Indian, 16 foreign and 75 provident firms were been
established in India. Then the central government took over these companies
and as a result the LIC was formed. Since then LIC has worked towards
spreading life insurance and building a wide network across the length and the
breadth of the country. After the liberalization the entrance of foreign players
has added to the competition in the market.
Some of the important milestones in the lifer insurance business in India are:
Year Important milestones
1912 The Indian Life Assurance Companies
Act enacted as the First statute to
regulate life insurance business.
1928 The Indian Insurance Companies d Act
enacted top enable the government to
collect statistical information about both
life and general insurance business.
1938 Legislation amendment for protecting the
interests of the insurance business.
1956 Rs. 5 crore from government of India 245 Indian and foreign insurers and
provident societies taken over by the
central government and nationalized. LIC
formed by an Act of parliament , viz., LIC
Act, 1956, with a capital contribution of
Reforms of Insurance Sector:--
In 1993, Malhotra Committee, headed by former finance secretary and RBI
Governor R.N.Malhotra, was formed to evaluate the Indian Insurance Industry
and recommended its future direction. The Malhotra committee was set up with
the objective of complementing the reforms initiated in the financial sector. The
committee came up with the following major provisions:-
Private companies with a minimum paid up capital of 1bn should be
allowed to enter the industry.
Foreign companies may be allowed to enter the industry in collaboration
with the domestic companies.
Only one state level life insurance company is allowed to operate in each
state.
Government stake in the companies to be brought down to 50%.
Then insurance act should be changed.
An Insurance Regulatory body should be set up.
Mandatory investments of LIC life fund in government securities to be
reduced from 75% to 50%.
GIC and other subsidiaries are not allowed to hold more than 5% in any
comp-any.
LIC should pay interest on delays beyond 30 days.
Insurance3 Companies must be encouraged to set up unit linked plans.
INSURANCE REGULATORY AND DEVELOPMENT AUTHORITY:
The IRDA since its corporation as a statutory body
in April 2000 gas fastidiously stuck to its schedule of framing regulations and
registering the private sector insurance companies. Reforms in the insurance
sector initiated with the passage of the IRDA Bill Parliament in December
1999.IRDA has put inn a framework of globally compatible regulations. In the
private sector 15 life insurance and 15 non-life insurance companies have been
registered. The approval of institutions for imparting training to agents has also
ensured that the insurance companies would have a trained workforce of
insurance agents in place to sell their products. The other decisions taken
simultaneously to provide the supporting systems to the insurance sector and in
particular the life insurance companied was the launch of the IRDA’s online
service fir issue and renewal of licenses to agents.
IMPACT OF LIBERALIZATION:
Poised at a phenomenal growth of 500%, the Indian insurance industry is
expected to reach US$ 60 billion in the next four years. This is attributed mainly
to the soaring demand in semi-urban and rural areas. While there are as many
as 27 direct insurance players, more await their foray into the county.
India is turning out to be a crucial market, with premium from India
accounting for almost 25% of Asia and Middle East’s gross written premium for
royal & sun alliance. The group expects the Indian market to double again in
the next five years substantially increasing the region’s share in world
insurance.
Allianz, New York, Prudential, standard life, AIG, Aviva, Axa, Metlife
and ING are all multinational insurance companies that have joint ventures in
the country. Yet another foreign insurance player entered the country when
Religare, a Ranbaxy group company providing financial services, joining hands
with the Dutch insurer action
INSURANCE SECTOR OF INDIA:
The insurance sector was opened up for private participation in the
year 1999. The reasons that prompted the government to bring in reform in
the insurance sector are well known. While the Public Sector Insurance
Companies made enormous contribution in the spread of awareness about
insurance, and expanded the market, it was recognized that their reach was
still limited, the range of products offered restricted and the service to the
customer inadequate. It was also felt that the rapid economic growth
witnessed in the 90s cannot be sustained without a thriving insurance sector.
It was also recognized that India has a vast potential that is waiting
to be tapped and this could be achieved when sufficient competition is
generated and it is exposed to the developments in the rest of the world. The
insurance sector was, therefore, opened up for private sector participation
with provision for limited foreign equity exposure. We have now four years
experience of the public and private sector together operation in the market.
Indian insurance business, which remained under developed
with low levels of insurance penetration and insurance density has shown
signs of improvement. The insurance penetration i.e. premia as percentage
of GDP has increased from 2.32%in 2000 to 2.88% in 2003. The insurance
density i.e. premia per capita has increased from USD 9.90 in 2003. The
overall world rankings in terms of total premium volumes have improved
from 23rd in 2000 to 19th in 2003. The world ranking in terms of premium
volumes has also improved from 20th in 2000 to 18th in 2003. The share in
world in world market has increased from 0.50% to 0.81%.
The total premium collected by the insurers both life and non-life in the years
– 1997-98, 2000-01 and 2003-04 in crores.
The diagrams represents that there is 83% increase in the last three years over
the base year 2000-01. There was also an increase of 66% from 1997-98 to
2000-01 after the opening up of the sector. The market share of the private
players has also to be seen in the context of this enlarged market. This is also
an evidence to show that the rate of growth of public sector undertakings had
not shown any decline after the entry of private players.
There is also an increase in non-life insurance rankings in term
of premium volumes from 29th in 2000 to 28th in 2003. The share on the world
market has increased from 0.25% to 0.29%.
The LIC has concentrated on retaining its market in traditional
products like endowment plans and money back and slackened its hold in the
world market. It has simultaneously started experimenting with new products
like ULIP where there is private sector domination. I have no doubt that LIC
continue to play a major role in the life insurance market. This would, in turn,
prompt the private companies to innovate, find niche markets and expand into
the rural areas. As a result the insurance penetration would increase and the
customer would stand to gain.
We are already witness the beneficial effects of this type of
competition between the public and private sector. The pension market has
been developing in a big way which would benefit the large section of the
people in the organized and unorganized sector. There is a thriving Unit Linked
insurance market that has been generated exclusively by the private sector.
The annuity market has started growing. There is a plethora of new and
innovative products with a variety of benefits as riders from which they can
choose. They can buy products and services that they need while hitherto they
were purchasing products as they alone are available in the market. This choice
has empowered the customers and this is a positive signal.
In the case of General Insurance also, the public sector has
responded to the challenge by entering into the corporate agency relationships
with providers of goods and services. The scope for innovation being limited in
the tariff market, the private general insurance companies seem to be
concentrating on provision of total risk management services to their corporate
clients. This has enabled them to make in roads into the profitable corporate
accounts of state insurers. In addition the private sector has concentrated on
providing a host of service to their clients like point of sale issuance of policies,
cashless settlement in the case of motor repairs, and SMS alerts on motor
claims status. The accent is on providing high-class service to the customers
and earning goodwill which would in due course help access large corporate
accounts. The general insurers have to come out with innovative products in
the personal lines if they are to expand business. I have no doubt that this
would happen and the IRDA would be happy to facilitate it by removing any
regulatory or tariff related obstacles.
In addition to the growth of insurance market the other area
where there is significant beneficial change with the entry of the private
insurance companies is in the area of insurance intermediation. Till two years
ago, the only mode of distribution or life insurance products was through
agents. We have today alternate channels like banc assurance, brokers,
Corporate agents and direct marketing through internet. Though it is too early to
predict, banc assurance has the potential to emerge as a significant distribution
mechanism. Banks have not only data from which they can identify potential
clients, but have also extensive reach and provide a point of contact for the
insured. The bank branch unlike an agent cannot be elusive after the sale of the
product and has to respond to the needs of the insured. If there is proper
disclosure at the time of sale of policy and efficient post sale service, there will
be significant increase in the use of this model by the insurers to enlarge their
business.
The insurance broker offers the most efficient distribution
system through which clients purchase commercial insurance. As the non-life
insurance market opens gradually, the value of the insurance broker’s role will
be better understood. There will be increasing opportunities to serve the needs
of midsize companies and small enterprises by delivering the specific services
these clients need and in the way they want them delivered.
This implies that there is enough business for a large number
of brokers for the present and an early start would give them adequate time and
opportunity to equip themselves with necessary skills to provide professional
services when the market is finally detariffed.
Corporate Agency is another area, which has been expanding
rapidly. This is a new institution and we have no experience of the functioning
of this new class of intermediary, as such an institution is not preventing in
insurance markets in the world. While this model has the potential to reach a
large section of the population in a short time, there are concerns about the
mode of sale of the policies. Insurance products are becoming complicated and
unless the agent is conversant with benefits and conditions attached to the
policy, there is a distinct possibility if the sale being affected without full
disclosure. While this may not be international repercussions could have far-
reaching consequences. The insurers will have to be extremely careful in
dealing with corporate agents and keep a vigilant eye on the way the sales are
affected. The IRDA would be issuing some guidelines in the manner of
selection of corporate agents, the manner in which their activities should be
monitored and the precautions to be taken to ensure that there is complete
disclosure to the clients of the policy implications.
In spite of the proliferation of the intermediary
channels, the traditional agent continues to play a dominant role in
the sale of insurance policies. The regulations provide for minimum
qualifications, specified training programme followed by a pass in the
test conducted by the insurance institute of India for becoming an
agent. The insurers have been aggressively recruiting candidates as
agents and after getting them trained sending them for the
examination. In view of the large numbers the Institute is finding it
difficult to exercise the required controls for conducting the
examination. We have come across some irregularities in the conduct
of both training and the examination. I have no doubt that the insurers
are interested in recruiting for their agency force a person with good
academic qualification and with impeccable credentials and conduct.
While from the Regulatory side we shall take action necessary to
ensure the fair and proper conduct of training and examination, I
would appeal to the CEO’s through this forum to send the message
down to their HR managers that they should exercise due diligence in
the recruitment of agents.
A significant feature in the post reforms era is the
ability of the agency force to assess the requirements of risk cover for
their prospect and suggest the policies that suit their individual
requirements it may be recalled that one of the criticisms against the
public sector insurers is that they concentrated on side of policies
without looking into the needs of the
customers. As a result many of the individuals remained
underinsured. The average size of the life insurance policy before the
opening up of the sector was around Rs. 50,000/-. This has now risen
to about Rs. 80,000/-. The policies sold by the private insurers are in
the range of Rs. 1.1 lakh to Rs. 1.2 lakh, way above the industry
average.
The limited coverage in the rural areas and the
available sections of the society continues to be a source of concern
for the regulatory body. While the private insurers are adhering to the
targets stipulated in the Regulations, there is need for a greater
involvement of the management at various levels so that the product
that is finally delivered serves the needs of those targeted group. We
have streamlined the definition of “RURAL AREAS” to bring it on par
with the classification followed by the Census Department to avoid
confusion on what constitutes a “rural area”. In the case of coverage
of the socially disadvantaged sections, the IRDA has come out with a
draft micro insurance regulation to facilitate easy coverage and
provide quality service to the insured.
As we look at these four years, one can reasonably
be proud of the strides made by the industry. We are witnessing a
demographic change in the country and the younger generation
which is exposed to the outside world demands products and
services which are at par with what is available in the
advanced countries. This is the biggest challenge. I have no doubt
that the Indian insurance companies would face this challenge and
provide services on par with services provided in the advanced
countries. The regulatory regime would be happy to facilitate this
process whenever its intervention is required.
SIZE:
Insurance is a $10 billion (premiums) industry in India: Grew by
25% in 2004-05 over the previous year.
In life insurance, the total premium collected in FY 2004-05 was
$5.8 billion for 26.2 million policies: Growth of 36% over 2003-
04.
Non-life insurance – Motor, marine, fire and health insurance
are the key segments.
For Non-life insurance, the premium collected in FY 2004-05
was $4.2 billion: Growth of about 12.8% over 2003-04.
STRUCTURE :
INDIAN Insurance market was opened to private & foreign
investment in 1999-2000.
Major international players like AIG, Aviva, Metlife, New
York, Prudential, Allianz, Sun Life, Standard Life and
Lombard are already
Present with minority stakes in joint ventures with Indian
companies for both life and non-life segments.
Life insurance market is still dominated by Life Insurance
Corporation (LIC) – a public sector company which has a
71.56% share of the market in April, 2007.
In Non-life insurance, private sector companies (almost all
are joint ventures with foreign insurers) account for 20% of
the market and have grown at 60% per annum.
COMPETITIVE STRUCTURE IN INSURANCE SECTOR:
There are presently 16 players in the Insurance
sector. The country’s largest life insurer, LIC, new premium grow 57
per cent to Rs. 2,134 crore in April by selling 15,89,684 policies
against Rs. 1,355 crore a year ago. It had a market share of 71.56%
in April.
The 15 private players together saw their business grow 32% to
Rs. 848 crore with a market share of 28.44 %. ICICI Prudential
topped the private player’s chart with its premium income rising
84.5% to Rs. 271 crore and had 9.08% share of the market. Bajaj
Allianz, which saw 15% decline in business, collected Rs. 124 crore
with a market share of 4.16%.
SHARE OF THE INSURANCE COMPANY IN MARKET
INSURERS PREMIUM (Rs. Crore)
LIC 2134.00
ICIC Prudential 271.00
Bajaj Allianz 124.00
SBI Life 90.00
HDFC Standard 70.00
Max New York Life 69.00
Tata AIG 48.00
Aviva 39.00
Reliance Life 33.00
Birla Sunlife 28.00
Kotak Mahindra Old Mutual 26.00
ING Vysya 22.00
Met Life 19.00
Shriram Life 4.50
Sahara Life 1.70
Bharti Axa Life 0.72
FUTURE OF INSURANCE IN INDIA
Liberalization of this sector has helped bring about several positive
developments as:
The markets size has expanded.
New products are entering the market.
Innovative channels of distribution are being used.
Customer servicing has improved tremendously. The insurance
market is likely to grow at a rate of 22-27 %, giving enough room to
all the players to grow. Of course ultimate success will be determined
by the servicing and customer satisfaction.
However, consumer awareness level is still off the mark.
According to the recently conducted FICCI survey on the Present
State of Indian Insurance Industry, the awareness levels regarding
insurance are still in the realm of medium to low. This clearly
indicates the onerous task that companies have in creating
awareness about “need to insure” and also tremendous potential they
have in expanding the markets by getting more customers in their fold
by increasing awareness levels.
Despite several positive developments and entry of several
large private players in the market, there are certain areas, which
need to be delivered in order to reap full potential of privatization. In
fact, the companies should start looking at the B&C population
segments, as the metro and large urban market will saturate in 3-5
years time. The success of the companies will be determined by the
insurer’s ability to innovate and distribute simple products for B&C
population segments.
The 26% Foreign Equity in insurance Joint Ventures
continues to be an issue of concern and needs to be reviewed.
I am sure government in due course will certainly look at it.
Also, in light of recent talk on benchmarking FDI limits for all
sectors at 74%, would this have any implication on insurance
sector as well? The issue of rebating has been bothering the
regulator as well as the players. This needs be looked at
seriously to ensure regulated and sustained growth of the
Insurance market. Taxation issue on the life side continues to
bother the private insurance companies. Desertification is
another critical element of insurance reforms. This sooner or
later will become a reality, as tariff and liberalization do not go
hand in hand. Worldwide, markets have gradually moved to
Desertification. It is, therefore, important to chalk out a
roadmap, prepare all the stakeholders of its likely impact, and
make the process less painful.
Health Insurance has a great potential in the country but
remains highly underdeveloped in India. According to some
estimates, only 3% of India’s population is covered under some form
of voluntary health insurance schemes.
POLICY:
FDI up to 26% is permitted under the automatic
route subject to obtaining a license from the Insurance
Regulatory and Development Authority (IRDA).
Plans to increase FDI up to 49%.
IRDA is the regulator for the Insurance Industry.
OUTLOOK:
Indian Insurance Market is expected to be around
$25 billion by 2010.
Expected CAGR of over 20% p.a.
POTENTIAL:
Largely untapped market: about 0.6% of the global
market for 17% of the world’s population.
Nearly 80% of the Indian population is without Life,
Health and Non-life insurance.
Insurance penetration is low at 2.9% as compared
to the world average of over 8%.
Non-life penetration is even lower than 1% in 2003.
Per capita life insurance premium in India in 2004
was $16 as compared to the world average of $292.
Strong economic growth with increase in affluence
and rising risk awareness leading to rapid growth in the
insurance sector.
Many more international players including AXA
have announced plans to enter India.
Investment opportunities exit in both life and non-life
segments.
Total estimated investment opportunities of $4-5
billion.
COMPANY PROFILE
About usBajaj Allianz Life Insurance Company Limited is a joint venture between
Allianz SE, one of the world’s largest insurance companies and Bajaj Auto, one
of the biggest 2 & 3- wheeler manufacturers in the world. Allianz SE is a
leading insurance conglomerate globally and one of the largest asset managers
in the world, managing assets worth over a trillion Euros. Allianz SE has over
115 years of financial experience and a strong presence in over 70 countries.
Bajaj Allianz life insurance company was incorporated on 12th March 2001,
when it got certification of Registration from the Insurance and Regulatory
Development Authority. Bajaj Auto has a share of 74%, whereas Allianz has
the remaining 26%. In the very first year, the company made a strong position
for itself in the industry and was reckoned amongst the top private insurers. The
premium income of the company as on 31st March 2006 was Rs. 1285 crores,
whereas the profit after tax made was Rs. 52 crores. Bajaj Allianz has a Pan
India network covering over 100 towns from Jammu to Thiruvananthapuram
and aims to spread its operations in many other cities.
BAJAJ ALLIANZ LIFE INSURANCE CO. LTD
Bajaj Allianz life Insurance co. is a joint venture between Bajaj SE and Bajaj
Auto India ltd.
ALLIANZ SE:
I. World’s largest Insurance company by Revenue-RS 5, 20, 353 cr.
II. Worldwide 2nd by gross written pemimum-RS4, 77,980cr.
III. 3rd largest asset under (AUM) largest amongst insurance COS AUM of
rest, 95, 94, 200 cr.
IV. 11th largest corporation in the world.
V. 50% of global business from life insurance. Close to 60 million lives
insured globally.
VI. 6.Established in 1890 , 110 years insurance more than 70 countries ,
173,750 employees world wide, insurance to almost half of the fortune
500COS.
BAJAJ AUTO:
I. One of largest 2& 3 wheeler manufacturer in the world.
II. 2 million + vehicles on the roads across the globe.
III. Managing funds over RS 5329 cr.
IV. Bajaj Auto finance one of the largest auto finance COS in India.
5. RS 6340 corers turnover & profits after tax of 767cr in 2005.
VISION AND MISSION
VISION:-
To be the best Life Insurance Company in India to buy from, work for
and invest in.
To be the first choice for customers, and provide job satisfaction to the
employees and create shareholder value. The organization strives to excel
in its products and services, providing total customer satisfaction
SHARED MISSION:-
To be in the Top 3 new life insurance companies in India by new business and in force business by 2004
To have PAN India presence.
To provide highest quality service by ensuring:-
Highest customer retention in industry (target 90% first year)
Every customer will be contacted by the company at least once per year
Company respond to customers /agents within 48 hours
Embrace technology to optimize efficiencies
ACCELERATED GROWTH
FISCAL YEAR NO. OF POLICIES SOLD IN FY.
NEW BUSINESS in F Y.(RS in corers)
2001-2002(6 mths) 21376 7
2002-2003 115965 69
2003-2004 186443 180
2004-2005 288189 857
2005-2006 781685 2717
2006-2007 2079217 4270
ACHIEVEMENTS
It has achieved iAAA rating, by ICRA Limited and has the highest claims-
paying ability and a stable position in the market. In a 2006 survey,
Business World has rated it among the Most Respected Companies, putting
it at No.2 position in Insurance sector Bajaj Allianz Life Insurance is the
leading private sector life insurer and has offices in over 900 towns across
the country. In FY 2006-07 Bajaj Allianz Life Insurance issued over 2 million
policies (highest in Private Sector) and collected over Rs 5300 crores in
premiums
» No.1 Pvt Life Insurer in Retail Business in 2005-06.
» Whopping growth of 216% for the FY 2005-06.
» Have sold over 15,00,000 policies to the satisfied customers
» Is backed by a network of 750 offices spanning the country.
since th Bajaj Allianz made a Rs. 167 crore profit before taxes. After generating
an amount of Rs. 105 crores, it became the first of its kind to cross the mark of
Rs.100 crores in profit after tax.
On 31st March 2008, Bajaj Allianz General Insurance collected a premium
income worth Rs. 2578 crore. This marked a growth by 43 % for the company e
last year.
In the first three months of 2008-09, Bajaj Allianz collected Rs.733.53 crores as
gross premium against Rs.573.73 core last year recording a 28% growth.
ORGANISATIONAL STRUCTURE
Harish Nambiar
AVP legal
Sameer Bakshi
Company sectary
Board Members:-
Anil singhChief actuary&Head product development
Malay GhoshHead agency sales
ECJ AugusineHead strategic initiative
Rajesh Viswand-han CFO
Niraj KumarHead alternate business
Sashi KrishnanInvestment officer
G B LaddhaInvestment consultant
V PhilipHead customer service & new initiative
Jaydeep chaure Head H R
Sanjay jainHead mkt.
A S narayanaBancass-urance
J K BhagatHead corporatebusiness
Safi gerogeHead operation
Ishta.M.Chief informat-ionofficer
Shabhir S. Head internalaudit
Yogesh GuptaHead businessProcure.
M S SiddhuHead traditionalbusines
Manish DwivediHead directMkt.
Kamlesh Goyal CEO
1. Rahul Bajaj2. Niraj Bajaj3. Sanjiv Bajaj4. Ranjit Gupta5. Dr. Werner Zedelius6. Heinz Doll berg7. Don Nguyen8. Alan Wilson9. Sanjay Asher
10. Suraj L Mehta11. Dipak Kumar Prodder
MANAGEMENT TEAM
Rahul Bajaj Chairman Kamesh Goyal Alternate Director & Chief Executive Officer -
Ranjit Gupta Director Rajesh Viswanathan Chief Financial Officer
Anil Singh Appointed Actuary
Sameer Bakshi Company Secretary
Channel Partners
1) Standard chartered.
2) Syndicate Bank.
3) Placement sales and services ltd.
4) Team life care co (India) ltd.
5) GE Money.
6) ECPL co pvt. Ltd.
7) The cosmos cooper
PRODUCTS OF BAJAJ ALLIANZ LIFE INSURANCE
UNIT LINKED PLANS
Market linked insurance plans invest the premium in to the equity, debt and
cash markets by the way of allocating units, which like any other mutual
fund have a NAV and the customer is free to switch between one fund class
to another depending on the risk factor he wishes to be in. ULIPs offer a
better return than the traditional endowment plans and offer a great deal of
flexibility along with great returns making them the finest product offering.
We at Bajaj Allianz Life Insurance have developed a number of ULIP
products which range from single premium to a regular premium option
along with investment funds ranging from index funds to mid-cap funds and
debt market linked funds
Regular Premium
New UnitGain Super
UnitGain Plus Gold
UnitGain Plus Gold
UnitGain Plus Gold
YoungCare Plus New
FamilyGain-R
YoungCare
Single Premium
New UnitGain Premier SP
New UnitGain Plus SP
PENSION PLANS
Bajaj Allianz Life Insurance offer Retirement Plans which will make sure that
we are there to support you in every stage of your life and your savings today
become your wealth and support for your future years to come.
Annuity
Pension Guarantee Retirement Future Income Generator
New UnitGain Easy Pension Plus RP
Swarna vishranti
New UnitGain Easy Pension Plus SP Future Secure
TRADITIONAL PLANS
Saving Plans, which offer bonuses, are excellent long term saving instruments
with complete safety. Our products offer additional benefits which include 4
times life cover at little extra costs, limited premium payment terms and
compounded reversionary bonuses making it a very good long term investment.
Endowment
InvestGain
SaveCare Economy SP
Life Time Care
Super Saver
Money Back
CashGain
TERM PLANS
The sole objective of Term plans is to serve the protection needs of the
customers and by doing so, safeguard one’s family from the financial
implications of unfortunate circumstances that one cannot foresee.
These plans are pure risk cover plans with or without maturity benefit. These
pure risk plans cover your life at a nominal cost and you may want to take this
plan to cover your outstanding debts like a mortgage, a home loan etc
Protector
Term care
New risk care
WOMEN INSURANCE PLANS
Today’s lady is an inspiration to her family.
She takes important decisions in every household and at work. To cater to
women's special needs we offer innovative women specific plans which provide
investment benefits, savings, retirement solutions and medical insurance. Our
special plans help mothers plan for their children's education, save for the future
and take care of all medical emergencies in the family.
Our Regular investment and savings plan, offer:
1. Investments along with critical illness benefits which provide
good returns, long term saving and protection incase of a medical
emergency
2. Investment plans with accidental coverage
3. Children's education planning
4. Specialized retirement income plans for homemakers to provide a
secure and financial future
House Wives
Working Women
HEALTH PLANS
At Bajaj Allianz Life Insurance we offer unique hospitalisation-cum-insurance
plan that takes care of your hospitalization bills and also provides crucial
financial support to your dependents in case of your unfortunate death. Our
health insurance plans offer a sound protection to safe guard your family from
any medical emergencies and will make sure that financial problems are least of
your worries in trying to get yourself treated. We offer cash less Mediclaim
facility across 2000 hospitals in over 300 towns and provide best treatment in
the finest hospitals with our health insurance products.
Care first
Health care
Family care
CHILDREN PLANS
Ever wondered why you need an insurance policy for your child?
As a parent, you always dream the best for your child including marriage,
higher education, or that hand holding for a start in life. Whether you are there
to see your child grow up and settled or not, your child feels your love in the
financial support arranged by you through our wide range of Children's
insurance policies taking him from one milestone to another. Saving early and
saving regularly for your child helps combat inflation and ensures higher yields.
If you take an insurance policy for your child you can take advantage of lower
premium rates and ensure that your children remain covered throughout adult
hood, at a much lower rate. This also instills a saving-habit in your children at a
young age developing them as and when the policy vests in them
Bajaj Allianz Child Gain
Funds for critical stages in your child’s life like Graduation
Post Graduation
Marriage
Start a business 4
JUST LAUNCHED PLANS
We at Bajaj Allianz Life Insurance continuously try to improve our products
and services so that our customers get the best buy. Our recently launched
products are:
Family fortune
Fortune plus
Capital Shield
Century Plus
GROUP PLANS
One of the best ways for employers to retain their employees is to show them
that their organization cares not only for them but also their families. At Bajaj
Allianz Life Insurance we offer customized insurance plans, which safeguard
your employees’ interests and show your commitment to your employees.
Bajaj Allianz Life Insurance Group Plans offer
• Financial stability to employees
• Ease of operations and fund management
Credit Shield
Group Term Life(Non Employer Employee)
Group Suraksha
Swayam Shakti Suraksha
Group Loan Protector
Group Income Protection
Group Term Life(Employer Employee
Group Annuity
Group Save Plus
New Group Superannuation
Group Term Life in lieu of EDLI
Group Leave Encashment Scheme
MICRO INSURANCE PLANS
Their Micro Insurance products
Alp Nivesh Yojana
Jana Vikas Yojana
Saral Suraksha Yojana
CHAPTER –4
DETAILED JOB PROFILE
During my specified training at Bajaj Allianz Life Insurance, my job profile
was “Effectiveness of Training given to Advisors”. Training refers to the
process if learning a sequence of programmed behaviour. It is a short-term
process utilizing a systematic and organized procedure by which non-
managerial personnel learn technical knowledge and skills for a definite
purpose.
During the training period, we are the trainees in the company, receiving
training from the unit managers. The type of training we are receiving is “on
the job-training”, i.e. training after the appointment as financial advisor.
Once the person is recruited, he undergoes 50 hours of training given by
the institutes outside the company which are recognized by IRDA followed by
an exam by IRDA (Insurance Regulatory Development Authority). If the person
is able to pass the exam, he/she becomes the Advisor for that company and has
to bring business for them. These Advisors are also called IFAs (Independent
Financial Advisors). After becoming IFA, the advisors have to undergo training
for 4-5 days through which selling skills and product knowledge is imparted by
the company and this training is provided to them by the company and inside
the company premises.
MEANING OF AGENTS/ADVISORS:-
An agent is one who acts on behalf of others. An “Agent” is a person
employed to do any act for another or represent another in dealing with a third
person. In the insurance industry, the term ‘agent’ is applied to a person
engaged by the insurer to procure new business. IFAs are qualified
professionals who can provide invaluable help to the customer in identifying the
product that suits his personal requirements.
WHO CAN BECOME AN AGENT?
As per provisions of Section 184 of the Indian Contract Act, between 'the
principal' and 'the third person', any person may become an agent. If a minor is
employed as an agent, the principal would be bound by his acts. But the minor
himself will not be liable to his principal.
ROLE OF ADVISOR:-
To identify prospective customers by providing them the complete information
about the products offered, providing tailor-made solutions to cater their
individual needs, conduct regular reviews to keep customers on track, achieve
targets and also providing them better services which is most important in life
insurance because unlike other savings which is most important in life
insurance because unlike other savings or investment plans, life insurance is a
long term commitment.
ADVISOR POSSESS:-
Confidence
Self Motivation
Persuasion
Urge to be financially independent
Relationship skills
Recognition programs
Foreign trips and seminars
Club membership
Training:
Training is the process of imparting the knowledge and skill to the
new as well of to the existing employees. It helps in improving the
performance of the employees of the company.
Technique of training:
The technique of training adopted by the company is “ON THE JOB
TRAINING”. The company is following the technique of on the job as it
helps the company and the advisor both:
:
Reducing cost as no additional personnel of facilities are
required by the company because unit managers and
training manager provides the training.
The trainees (advisors) learn the rules and regulations of
the company.
It is most appropriate for teaching the knowledge and
skills as they are acquired in a relatively short period,
says some days.
The advisors are also encouraged as they are getting
the training after their appointment as the advisors in the
company.
The company is following the technique of “JOB
INSTRUCTION TRAINING” (JIT) as the advisors requires skilled
trainers, extensive job analysis, training schedules and prior assessment
of trainee’s job knowledge. The programme involves listing all necessary
steps in the job, each in proper sequence. These steps show what to do,
how to do, why to do etc. It is four step process starting with
a. Preparation of trainees for instruction.
b. Presentation of the instructions, giving essential
information in a clear manner.
c. Encouraging the questions and allowing the
trainee to work along and the trainer follows up
regularly.
d. Having the trainee try out the job to show that
he/she has understood the instructions
The company also provides practical training. Theoretical training
is interspersed with practical appointment settings with potential
customers, giving advisors a feel of how their business will work from
the very first day.
PARTS OF TRAINING:
Training provided to the advisor is provided in two parts, i.e.,
before the attainment of license and after the attainment of license but
both are the” on the job training”.
Training before attainment of license:-
Training given to the advisor is on the job training. After the
recruitment of the advisor, who possess the age of majority (above 18
years) and is not abide by the Indian law for carrying any type pf
business or lawful activity, has to undergo 50 hours training which is
provided to fulfill the following need:-
To increase or to impart the knowledge of insurance, its working,
products, different insurance companies in the market.
To guide them how to attract the customers.
To help the company to increase the efficiency of the agents by
guiding them how to do insurance related calculations.
To enable them to pass the examination taken by IRDA before
giving the license to the agents for operating as financial
advisors.
To build confidence in them by ensuring them that they will
become good agents.
Training after the attainment of license:-
After the attainment of the license from IRDA, the agents become
IFAs and can work independently for the company. Moreover, an agent
can also work for the company without license by fulfilling certain
formalities like filling of a form etc. but the attainment of license creates
confidence in the agent, company and the customer. The training after
the acquirement of license is provided to the advisors inside the
company premises as it is provided either by the unit managers, to
who’s team the agent belong or by the training manager. Although the
company cannot pass the license to the agent and doesn’t permit the
agent to carry the business as long as he/she takes part in this training
activity. Presently this training programme is conducted by the training
manager Mr. Sharma This training programme is being carried out for
the following purposes:-
To make the agent aware of the company, its profile, its
success, its portfolio.
To motivate the agents before starting up of their work by
telling them that they belong to a prestigious organization
which helps in satisfying the esteem and security needs along
with the physical needs of the agents.
To enable them to stand in front of the customer with full
confidence, courage and full information.
To make the agents aware of the history, structure,
achievement etc. of the company (introducing the company to
the agents).
To provide the knowledge about the company products. To
know how the company is better than its competitors.
Training to old advisors:-
The existing advisors are also provided with the training
programme from time to time when:-
New product has been launched by the company.
The unit manager notices down fall in the progress or the
working of the agent.
The manager thinks the agent needs more training for his/her
effective working.
The manager thinks more training will help the advisors to
achieve his/her targets effectively.
The manager thinks that the training will help the advisor in its
growth and development.
STEPS IN THE TRAINING PROGRAMME:
The company also follows the steps for performing the training
programme. The following steps are followed by the company:-
1. Discovering or identifying training needs:-
The first step in the training programme is the identification of
the need of training. Our company also identifies the need of the training
as new advisors need for knowing their work, its performance, duties,
company’s background and expectations of the company from them.
Existing advisors need training for improving their skills, increasing their
knowledge and their confidence.
2. Getting ready for the job:-
After the identification of the needs of the training
programme, the nest step is to decide to whom to give training as the
need of training to different advisors differs (existing advisor require
different training than a new advisor).
3. Preparation of the learner:-
The next step is the preparation of the learner (the person who has to
receive the training). It involves steps like
I. Putting the learner into ease (making him comfortable and
friendly and removing his nervousness).
II. Stating of the importance and ingredients of the job and its
relationship to work flow (telling him what he has to do and
what position he acquires in the company).
III. Explaining what will be taught to him in the programme.
IV. Creation of interest and encouraging queries and questions
from the advisors to know what he already knows about his
work.
V. Explanation of the whole job and relating it to some job which
the advisor already knows (relating selling of products to
selling of refrigerator).
VI. Familiarizing the advisor with the products rewards etc.
4. Presentation of the operation and knowledge:-
The next step is the trainer shows the operations (what to do,
how to do, how to speak and how to attract the customers). The trainer
teaches them to be patient, generous, polite, well-dressed, courteous
etc. with the customers.
5. Performance tryout:-
The trial of the performance of the advisor is the next step. In
this step, the advisors are asked to go through presentations which
he/she has to present to the customers. The presentations are being
done so that the trainer comes to know how much he/she is successful
in imparting the skills to the advisors. This step helps in the correction of
the mistakes of the advisors and it builds confidence in the advisors that
they can give presentation in a better way than the other trainees.
6. Follow up:
The last step is the testing of the effectiveness of training
efforts. This consists of:
I. Putting the advisors “in his/her own”.
.
II. Tapering off extra supervision and close follow-up until he is
qualified to work with normal supervision.
III. Checking frequently to be sure that the advisor had followed
instructions
Training period:
Training period after the attainment of license is of 4-5 days,
but it sometimes extends to a week depending upon the ability and
knowledge of the advisor. Before the attainment of license, 50 hours
training is given to the advisor.
Supporting material for training:-
a) Lectures (followed by reading assignments), conferences,
seminars, staff-meetings.
b) Role playing
c) Problem solving sessions.
d) Use of hand books, manuals etc.
e) Books, slides, movie projectors, filmstrips, tape recorders
Principles of training followed by the company:
Properly planning in a logical sequence of the programme so
that each step builds upon the previous one and the
probability of success increases.
Identification of components of tasks of final desired
performance, assuring that each component is fully achieved
and arranging the total learning situation in a sequence.
The job performance is related to the rewards and explains
how Clarification of the foals of the training and explanation
of how the training will improve his/her performance and
there by boost his/her rewards.
Proper feedback to the trainees as people work even faster
when they are told about their achievements.
Simplification of complex problem and discovery of new
alternative solutions to create an atmosphere of relaxation.
Training programme adopted by the company is adapted to
the training speeds of the separate trainees.
The company followed the principle of avoidance of
distraction as distraction makes the learning process
ineffective. The company provides the training to the
advisors in a separate
Classroom/room which is in the office but where only trainers
and trainees are allowed.
TRAINING EVALUATION:
Training Evaluation refers to the analysis of training
programme to see that whether the advisors have gained something
from the training. The main objective of training evaluation is to
determine the ability of the advisors in the training programme to
perform jobs, for which they are trained, the specific nature of training
deficiencies, whether the trainees required any additional on the job
training and the extent of training not needed for the participants to meet
job requirements. The company followed the following principles for the
evaluation of training programme:-
I. Evaluation specialist must be clear about the goals and purposes
of evaluation.
II. Evaluation must be continuous.
III. Evaluation must be specific.
IV. Evaluation must provide the means and focus for advisors to be
able to appraise themselves, their practices and their products.
V. Dates are being set for each phase of the evaluation process. A
sense of urgency is developed.
Code of conduct:-
The IRDA necessitated the training programme for the
financial advisors to improve their skills and imparting in the knowledge
of about the company, its products and about the rules and regulations
of the insurance industry and of the company to which they belong.
TRAINING INITIATIVES TAKEN BY BAJAB ALLIANZ:
The following training initiatives are taken by the company:-
FOUNDATON PROGRAMME:-
Independent of their work experience, the foundation program
will perfect the advisors knowledge about the Insurance Industry; equip
them with the excellent selling skills along with the Comprehensive
knowledge about the products.
INSTANT RECOGNITION:- Advisors achievements in the first three
months of business will be acknowledge with the company’s Sprint
and RACE awards. These are the trophies accompanied by the
certificate and point rewards to the advisors for getting off to a flying
start.
BUSINESS DEVELOPMENT CLINIC: - After one month of field
experience, this programme will give them the practical insights on
objections handling and generate ideas to get new customers and of
premium policies.
CHAPTER – 6
QUESTIONNAIRE
What has been the training technique for the year 2007-08?
The training is on the job training and more specifically it is job
instruction training.
Why do you prefer this job instructing training?
In this method of training the trainee learns fast through practice
and observation.
Do you find any development in the advisors after undergoing
training process?
Yes, the undergoing training process helps in developing the skills
of the financial advisors.
Do you think you need to increase the timings of the training
process?
Yes, training period’s timings need to be increased although
advisors are being imparted with skills yet all the advisors are not
fully trained i.e. Due to lack of time attention to each advisor
separately is not possible.
Do you find any improvement in the organization climate after
training?
Of course, the climate of the organization improves as when the
advisors are well trained and have full knowledge, they act and
thinks like professionals which in turn create the working
atmosphere.
What will be the next plan for training?
The next plan for training regarding same i.e. on the job but we
want to bring a slight change in the training programme. Advisors
before starting their job will be attached with the unit managers or
the old successful advisors.
Why you have adopted such type of training?
We have adopted this type of training as the top authorities feel
this method suitable. Not only the top authorities feel this method
right, we also agree with them as this method is helping us and
advisors.
If you have to adopt a new method, which method will you
adopt and why?
If we have to adopt a new method that method will be the method
of internship i.e. during the training period advisors will be paid
with some amount of money. So that they will with more dedication
Is the company satisfied with the period of training?
No, the company wants to increase the time period as this time
period is not sufficient for all the advisors.
Which skills company wants to impart in the advisors?
The company wants to impart skills like confidence, self
confidence, tactfulness while handling the customers, courtesy,
honesty towards the customers and towards the company,
dedication towards the work, concentration etc.
Do you think you are successful in imparting these skills?
Yes, we are successful in imparting these skills but we are not
completely successful as different customer shows different
behaviour and advisors also possess different behaviour and
attitudes.
How is BAJAJ ALLIANZ better than other companies like LIC?
The products offered by BAJAJ ALLIANZ are better than LIC and it
also offers incentives and higher commissions than LIC.
How you decide that the existing advisors need training?
Whenever the performance of the advisors is not up to the
expectations of the company and at the time when new products
are being launched by the company.
Do you have problem solving sessions even after the training
programme is over?
Yes, of course, there are problem solving sessions carried out by
either the trainer or sales manager. Apart from that, there is one
weekly meeting of the advisors with the unit managers and
monthly meetings with the sales managers.
POST TRAINING EVALUATION BY TRAINEE/ADVISORS:
Name of the training centers
Period of course
Designation and area of postings
1. How far knowledge training inputs are given in job assigned
a) fully related
b) not at all related
2. How far training inputs have helped in performing the areas in
which we are working?
3. What topics you suggest are to be included in training programme
based on your experience after the training?
POST TRAINING EVALUATION BY CONTROLLING OFFICER:
1. Working of advisors after attending the course:
a) acquisition of knowledge
b) acquisition of skills
2. Public Relations
a) Team Spirit
b) Motivation Application of knowledge
2. Whether the course is relevant to present requirements?
3. Any suggestion for imparting the course?
4. Any suggestion regarding imparting of more skills to the existing
employees?
5. Any suggestion regarding timings and course period of the training
course?
6. What should be done to solve the problems faced by the advisors
in more effective manner?
7. Will something additional be done apart from the existing method
of solving the problems of advisors?
CHAPTER - 7
SWOT ANALYSIS
STRENGTHS OF THE COMPANY:
1. Bajaj Allianz is a joint venture of ALLIANZ SE (worid’s largest
insurance company) and Bajaj Auto (2nd or 3rd largest two wheeler
company
2. Bajaj Allianz is one of the largest private player in the insurance
business.
3. It has its distribution channel spread through major cities to cater greater
population.
4. Bajaj Allianz offer its product at a low premium in comparison to ICIC
Prudential.
5. Although the company has a big structure yet it is able to avoid delay in
decision making and solving the problems of advisors during training and
after training and the problems of customers..
6. Effective doubt clearing sessions are being carried out to help advisors.
7. Constructive feedback concerning progress in training and
implementation of new acquired abilities.
8. Advisors are provided with personal assistance when he encounters
learning obstacles.
9. No delays in handling grievances of the customers and problems of
advisors and other employees working in the company.
10. A fixed salaries is given to its advisors.
WEAKNESSES:
1. High targets are being set for advisors and sale managers.
2. Low product awareness among public and advisors.
3. Low manual training sessions..
4. Higher premiums as compared to other companies.
5. Target high income group only.
6. The benefits of training are not cleared to all the advisors.
7. No rewards to trainees for carrying out effective training programme.
8. No proper plan for training.
9. Limited counseling and consulting services to the rest of the organization.
10.Same method of training to all types of financial advisors.
Threats
1. Weak perception of private players in the minds of the Indian people due to frequent financial scams.
2. Large number of insurance players.
3. Existing wrong business, practices of companies like – LIC first premium is paid by their agents where – as IRDA suggests that even forms to be filled by the client themselves.
Opportunities
1. Huge market is literally untapped. Out of estimated 320 millions insurable markets only 20% of the population is insured.
CHAPTER – 8
SUGGESTIONS AND RECOMMENDATIONS
Suggestions
1. It should be ensured that at least 99% of the attendance should be there at
training period as
Only 40% used to attend
50% attend often
10% attend very often.
2. More space will be provided as the space is less and the advisors are
more.
3. Customer queries regarding ULIPs should be handled carefully by the
financial advisor.
4. Tough competition has been given by the LIC Co. Ltd. To contain this
competition we have to leverage our competence by showing as an
efficient player in the market and who works on performance and
transparency in working.
5. Government personnel can be sold products like insurance cum pension
plans, child policies and long term investment plans.
6. Proper differentiation between ULIPs and traditional plans and their
benefits should be told to the advisors.
7. Awareness of products through publicity, hoarding, road shows.
8. Adoption of new and improved methods for attracting the customers.
9. To appoint advisors and get them trained for attracting the rural market as
the perceptions, needs, beliefs etc. of the rural population are different
from urban population.
10.Provide motivational schemes to the trainees (advisors), so that they can
work with confidence and zeal.
11.Provide the students with the sufficient formal training, so that they can
carry out their task with ease.
12.Specialised training should be provided to employees who have public
training.
Difficulties faced:
The following are the difficulties faced by me are:-
I. From the organization point of view:-
Not enough training was provided: as the rules set by the company are not
very flexible. Not only this, the sales manger, unit manger, training
personnel is ready to bring a slight change in the programme as this
programme is kept private only for the persons who are going to be
associated by the company and not to the outsiders. Sometimes, the trainer
got irritated after he was being asked any type of query.
II. From the manager’s point of view:-
The managers don’t have sufficient time to answer the queries. They don’t
want reveal all the facts except those which increases the goodwill of the
company and goodwill of them. Apart from that, only trainers, managers,
advisors and company employees are allowed to go the place where
training programmes is carried out.
LIMITATIONS OF THE STUDY:
While working on the project, the following limitations are faced:-
1. The qualifications, education and understanding capabilities of the
advisors, managers.
2. Lack of expertise being a trainee.
3. Lack of time and resources as compared to the research
organizations that take up such studies.
CHAPTER - 9
BIBLIOGRAPHY
SOURCES:-
BAJAJALLIANZ.COM
BAJAJALLIANZLIFE.CO.IN
GOOGLE.COM
ECONOMIC TIMES.COM
IRDAonline.org & other related sites
Product Handbook for Effective Sales published by the
company.