AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESH Dhaka, Bangladesh Faculty of Business Administration BBA Program COURSE OUTLINE I – Course ID & Title : MKT 4009 Comprehensive Marketing Case Analysis II – Nature of the Course: Marketing MajorIII -Academic Term: Summer 2010-11 IV –Credit Hours: 3 V – Campu s: #5 and Room: # 545VI - Class Time: Monday & Wednesday 10:00 am – 12:00 pm. VII – Prerequisite: 60 credit of core cou rses 12 credits of major cou rses VIII- University Vision: AIUB envisions promoting prof essionals and excellent leadership catering to the technological progress and development needs of the country. IX- University Mission: • AIUB is committed to provide quality and excellent computer- based academic programs responsive to the emerging challenges of the time. • It is dedicated to nurture and produce competent world class professional imbued with strong sense of ethical values ready to face the competitive world of arts, business, science, social science and technology. 1
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8/6/2019 BBA Marketing Case Analysis EhsanulHudaChowdhury
AMERICAN INTERNATIONAL UNIVERSITY-BANGLADESHDhaka, Bangladesh
Faculty of Business Administration
BBA Program
COURSE OUTLINE
I – Course ID & Title : MKT 4009 Comprehensive Marketing Case
Analysis
II – Nature of the Course: Marketing Major III -Academic Term: Summer 2010-11IV –Credit Hours: 3V – Campus: #5 and Room: # 545 VI - Class Time: Monday & Wednesday 10:00 am – 12:00 pm.VII – Prerequisite: 60 credit of core courses 12 credits of major courses
VIII- University Vision:
AIUB envisions promoting professionals and excellent leadershipcatering to the technological progress and development needs of thecountry.
IX- University Mission:
• AIUB is committed to provide quality and excellent computer-based academic programs responsive to the emergingchallenges of the time.
• It is dedicated to nurture and produce competent world classprofessional imbued with strong sense of ethical values ready toface the competitive world of arts, business, science, socialscience and technology.
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8/6/2019 BBA Marketing Case Analysis EhsanulHudaChowdhury
A case study is a detailed account of a company, industry, person, or project over a given
amount of time. The content within a case study may include information about companyobjectives, strategies, challenges, results, recommendations, and more. Case studies areoften used to not only illustrate what a student has learned and retained in class, but also toprovide students with valuable hands-on experience.
This particular course will allow students to have an opportunity to learn about the types of problems that many companies and industries encounter while marketing locally andglobally. Students will also have an opportunity to analyze the steps marketing managershave taken to correct specific problems and concerns in a real life problem. This will put their problem solving skills to the test and allow them to engage in exciting discussions withclassmates and the course instructor.
XI – Objectives:
On completion of this subject, students should be able to:
– Analyze the steps marketing managers have taken to correct specific problemsand concerns in a real life problem and can provide their own view point to theproblems and their solution.
– Analyze and assess markets, their respective consumers and environments.
– Identifying emerging markets, multinational market regions and market groups. – Identify different planning processes and organizational structures for
managing and implementing marketing strategies in local and internationalmarkets.
– Identify appropriate strategies for marketing products in local and internationalmarkets including the most appropriate market entry options for a givenproduct, market and the environments.
XII – Topics to be covered
TOPICS SpecificObjective(s)
TimeFrame
SuggestedActivities
TeachingStrategy(s)
Introduction toMarketing Casesand its Analysistechniques
To give anintroduction aboutMarketing caseAnalysis
Week 1 Providing Lectureon the topic,discussing real lifecase on the topic,solving real lifeproblem.
Lecture throughPPT citing real lifeexamples.
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8/6/2019 BBA Marketing Case Analysis EhsanulHudaChowdhury