BBA in Logistics & Supply Chain Management - Galgotias ...

Management

School of Business

2021 -2024

BBA in Logistics & Supply Chain Management

PROGRAMME STRUCTURE

NEP 2021-24

SEMESTER – I

S.

NO.

COURSE TITLE COURSE

CODE

CREDITS

1 Business Economics F010101TA 3

2 Basic Accounting F010101TB 3

3 Business Statistics F010102TA 3

4 Principles of Management F010102TB 3

5 Business Ethics and Governance F010103TA 3

6 Computer Applications F010103TB 3

7 Basics of communication (SLLL) SLBB1011 1

8 Spreadsheet Based Decision Making BBAD2012 3

9 Food and Nutrition Z010101T 2

SEMESTER – II

S.

NO.

COURSE TITLE COURSE

CODE

CREDITS

1 Organizational Behavior F010201TA 3

2 Business Finance F010201TB 3

3 Human Resource Management F010202TA 3

4 Marketing Theory and Practices F010202TB 3

5 Introduction to Logistics BBLS1001 3

6 Business Mathematics F010203TA 3

7 Disaster Management/Data Analysis BCEUCT1

002

3

8 Health & Hygiene Z020201 2

SEMESTER – III

S.

NO.

COURSE TITLE COURSE

CODE

CREDITS

1 Management and Cost Accounting F010301TA 3

2 Business Law F010301TB 3

3 Production Management F010302TA 3

4 Business Policy F010302TB 3

5 Business Communication/French/German F010303TA 3

6 Warehouse Operations Management BSB02T1002 3

7 AI for Managers/Stock Market Analysis

BSB01P1001

/BSB03P100

1

3

8 Physical Education and Yoga Z040401 2

SEMESTER – IV

S.

NO.

COURSE TITLE COURSE

CODE

CREDITS

1 Supply Chain Management F010401TA

3

2 Research Methodology F010401TB 3

3 Specialized Accounting F010402TA 3

4 Consumer Behavior F010402TB 3

5 Distribution and Transport Management BSB02T2002 3

6 Company Law F010403TB

3

7 Campus to Corporate

BLLUCT1

003

3

8 Human Values and environment studies 2

9 Mini project BSB01P2001

0

SEMESTER – V

S.

NO.

COURSE TITLE COURSE

CODE

CREDITS

1 Entrepreneurship and Small Business Management F010502TA 3

2 Managing Retailing and E Commerce Logistics BSB02T2001 3

3 Analytical Ability & Digital Awareness Z050501 2

4 6-8 weeks Training Programme BBAD3004 3

5 Electives: Choose basket (any 2 out of 3) as per Specialization

Marketing Electives

Marketing Communication F010501TB 3

Retail Management BBMK3006 3

B2B Marketing BBMK2017 3

Finance Electives

International Finance BBFI 3007 3

Income Tax F010501TA 3

Company Accounts F010503TB 3

HR Electives

Performance Management BBHR2015 3

Compensation and Reward Management BBHR2016 3

Industrial Relations and Labour Laws F010503TA 3

Business Analytics

Predictive Analytics & Econometrics BSB05T3001 3

Data Mining BBBA2012 3

Aviation Management

Aviation Finance and Assets BSB03T3002 3

Aviation Resource and Disaster BSB03T3003 3

Logistics Management

Managing Air Cargo and Shipping BSB02T3002 3

Export Import Logistics Management BSB02T3004 3

Marketing and Automobile Management

Consumer Behavior in Automobile Industry BBAM2002 3

Vehicle Body Fundamentals and Maintenance BSB04T3009 3

SEMESTER – VI

S.

NO.

COURSE TITLE COURSE

CODE

CREDITS

Strategic Management F010603TA 3

Managing Service Operations in LSCM BSB02T2006 3

Communication Skills and Personality 2

Industrial Research Project BBAD9999 3

Electives: Choose basket (any 2 out of 3) as per Specialization

Marketing Electives

International Trade F010602TB 3

Product and Brand Management BSB01T5002 3

Rural & Bottom of the Pyramid Marketing BSB01T5003 3

Finance Electives

Goods and Service tax F010601TB 3

Auditing F010602TA 3

Financial Derivatives BSB01T5004 3

HR Electives

Organizational Change and Development BBHR3006 3

Training and Development F010603TB 3

Negotiation and Conflict Management BBHR2017 3

Business Analytics

Big Data Analytics BBBA3003 3

R & Python Programming BSB05T3002 3

Aviation Management

Technological Trend in Aviation BSB03T3005 3

CRM in Aviation Sector BBAV3015 3

Logistics Management

Quality Management in LSCM BSB02T3006 3

Risk Management in Supply Chain BSB02T3005 3

Marketing and Automobile Management

Motor Sport Management BBAM3007 3

Motor Insurance and Vehicle Act BSB04T2003 3

SEMESTER I COURSE OUTLINES

COURSE OUTLINE

Course Name: Business Economics

Course Code: F010101TA

Programme BBA

Academic Session 2021-24

Semester I

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite

Course Objectives:

Business Economics is a course, through which students will learn to apply an analytical

approach to the study of how individuals and societies deal with the fundamental problem of

scarce resources. This approach is applied to everyday decisions faced by individuals as they

try to maximize their utility, to businesses that try to maximize profits and to the whole of

society as it attempts to use its resources efficiently. Topics covered in class will include: supply

and demand; consumer theory; the theory of the firm under perfect competition, monopoly and

other market structures and factor markets. The economic principles learnt in microeconomics

can be applied in many real life situations, whether the future finds you reading the newspaper,

running a business, or sitting in the work place. The purpose of this course is to give students a

thorough understanding of the principles of economics that applies to the functions of individual

decision makers, both consumers and producers, within the economic system. The successful

completion of this course should allow students to take better managerial decisions.

Course Outcomes

CO1 Describe basic concepts and techniques of microeconomic analysis and their

applications to managerial decision-making to sustain the business in long-run. (K2)

CO2 Explain how demand and supply analysis helps in clearing markets and understand

the concepts and determinants of demand and supply elasticity’s. (K3)

CO3 Demonstrate how a consumer maximizes his utility subject to constraints and the

concept of consumer surplus. (K3)

CO4 Use concepts of production, costs and revenue in determining equilibrium of the

producer with the help of iso-quants and iso-cost lines. (K3)

CO5 Differentiate between different kind of market forms and their short run and long run

equilibrium positions. (K4)

Unit I: Introduction to Business Economics 6 Lectures

Introduction to Business Economics: Nature and Scope of Business Economics, its relationship

with other subjects. Fundamental Economic Tools-Opportunity cost, concept, Incremental

concept, Principle of time perspective, discounting principle and Equi-marginal principle.

Unit II: Demand Analysis 12 Lectures

Demand Analysis: Concept of Demand & its determinants. Price, Income & Substitution

effects, Elasticity of demand: meaning, types, measurement and significance in managerial

decisions, Revenue concepts,Concept of demand forecasting and methods of demand forecasting.

Unit III Consumer Behaviour 8 Lectures

Theory of Consumer Demand: Utility Approach, Cardinal utility approach, The Law of

Diminishing Marginal utility, Consumer Equilibrium, Ordinal utility approach,Properties of

Indifference curves, consumer Equilibrium, Marshallian Concept of Consumer Surplus

Unit IV:Production and Cost Analysis 10 Lectures

Meaning of Production, Input and output, Theory of production in short-run [relationship among

total, average and marginal productivity of labour, law of diminishing returns]

Theory of production in long-run [expansion path, and returns to scale], The Isoquant curve,

Derivation and properties of Isoquant curve, Isoquant map and economic region of production,

Cobb-Douglas production function and returns to scale, Types of costs in short-run [fixed,

variable, total, average, marginal, break-even analysis, shut-down point].Types of costs in long-

run [total, average, marginal, and inter-relationships], Mathematical Illustrations.

Unit V: Pricing 12 Lectures

Perfectly competitive market [characteristics, supply and demand curve] Case study: Outsourcing

to India: Way to Fast Track, Perfectly competitive market [profit maximizing price determination

in short-run and long-run], Monopoly [characteristics, demand curve], Cost and Revenue curves

under monopoly, Price Discrimination under monopoly, Monopolistic Competition

[characteristics, supply and demand curve, profit maximizing price determination in short-run and

long-run, Monopolistic competitive market [product differentiation (advertising and brand names),

solve problems], Excess Capacity under Monopolistic competition ( solve problems]

Text Book

1. Microeconomic, Campbell R. McConnell; Stanley L. Brue; Sean M. Flynn

Reference Book

1.Microeconomics: Theory and Applications,D. N. Dwivedi, (2012), 2e, Pearson Education.

2.Microeconomics; Neva Goodwin, Nelson 2ndedition(2009), PHI Learning.

3.Principles of MicroeconomicsN. Gregory Mankiw, 4e, Thomson: South-Western.

4. EconomicsPaul A. Samuelson & William D.Nordhaus, 17e, McGraw-Hill.

COURSE OUTLINE

Course Name: Basic Accounting

Course Code: F010101TB

Programme BBA


Semester I

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite Basics of Accountancy

Catalog Description

Accountancy refers to information describing the financial resources, obligations, and activities of

an economic entity. The term financial position is used to describe an entity’s financial resources

and obligations at one point in time, and the term results of operations is used to describe its

financial activities during the year. Accounting information is designed primarily to assist

investors and creditors in deciding where to place their scarce investment resources. Such

decisions are important to society, as they determine which industries and companies and even

countries will receive the financial resources necessary for growth, and which will not. Many other

decision makers also make use of financial accounting information. A company’s manager and

employees constantly need such information in order to run and control business operations.

The objective of this course is to introduce problems of financial accounting such as measuring

and reporting issues related to assets and liabilities and preparing the financial statements. Students

are expected to gain the ability of using accounting information as a tool in applying solutions for

managerial problems, evaluating the financial performance, and interpreting the financial

structure.

Course outcomes (COs)

CO1 Apply Accounting Principles and other aspects of accounting. (K2, K3, K4)

CO2 Examine knowledge about rectification of errors(K3)

CO3 Apply the concepts of Financial Statement analysis (K3)

CO4 Estimate the Net profit and Asset Liability figures(K3, K5, K6)

CO5 Analyze and evaluate financial situations and generating decisions. (K5,K6)

Course Content

Unit I: Introduction 7 lecture hours

Introduction: Meaning and process of accounting, Basic terminology of accounting, Difference

between accounting &bookkeeping. Importance & limitations of accounting, various users of

accounting information, Accounting Principles: Conventions & Concepts.

Unit II: Accounting equation 10lecture hours

Accounting equation, Dual aspect of accounting, Types of accounts, Rules of debit & credit,

Preparation of Journal and Cash book including banking transactions, Ledger and Trial balance,

Subsidiary books of accounts. Rectification of errors, Preparation of bank reconciliation

statement, Bills of exchange and promissory notes.

Unit III:Valuation of stocks 10 lecture hours

Valuation of stocks, Accounting treatment of depreciation, Reserves and provisions, Preparation

of final accounts along with adjustment entries

Unit IV:Issue of Shares and Debentures 8 lecture hours

Issue of shares and debentures, Issue of bonus shares and right issue, Redemption of preference

shares and debentures.

Unit V:Analysis of Financial Statements 10 lecture hours

Need and Purpose of analysis of Financial Statements, Tools for analysis of Financial Statements

Horizontal and Vertical Statements, Ratio Analysis- Liquidity, Ratio Analysis- Solvency, Ratio

Analysis- Profitability, Ratio Analysis- Market Ratios

Text Books

1. Tulsian, P.C., (2014). A textbook of Financial Accounting, Pearson Education, 2nd edition,

New Delhi.

2. Sofat, R. & Hiro, (2014), Basic Accounting, P. PHI, 2nd edition.

Reference Books

1. Ramchandran &Kakani (2013). A Textbook for Financial Accounting for Management, TMH,

2nd Edition.

2.Rajasekran (2012). A Textbook of Financial Accounting, Pearson Education, 1st edition

3. Agarwal B.D., Advanced Accounting

4. Chawla & Jain, Financial Accounting

5. Chakrawarti K.S., Advanced Accounts.

6. Gupta R.L. & Radhaswamy, Fundamentals of Accounting

7. Jain & Narang, Advanced Accounts

COURSE OUTLINE

Course Name: Business Statistics


Programme BBA


Semester I

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite Basic mathematics

Course Description:

The course Business Statistics deals with how and when to apply statistical techniques to decision

making situations and how to interpret the results. This course addresses descriptive and inferential

statistics in data collection, probability, sampling, correlation, regression, time series, index

number and hypothesis.

Course Outcomes

CO1: Recognize the basic concepts of the Statistics and use the idea about mean median, mode in

real life.

CO2: Examine various probabilistic situations based on various laws of probability and application

of Binomial, Poisson, Normal distributions

CO3: Apply various sample tests like Z-test, t-test, F-test and χ2 -test for decision making

regarding the population based on sample data.

CO4: Estimate the level of correlation, regression and the relationship for the given bivariate data

and its various applications.

CO5: Explain the basic concepts of index number & time series and its uses in real life

applications.

Course Content:

Unit I: Introduction to Statistics, central tendency, Measures of Dispersion 10 Lectures

Role of statistics: Application of inferential statistics in managerial decision-making,

Measures of central tendency: mean, objective of mean, Median, Mode and its implications,

Measures of Dispersion: Significance of Variance. Range, Interquartile deviation, Mean

deviation, standard deviation, Measures of Skewness, Measures of Kurtosis.

Unit II: Probability 10 Lectures

Probability: Concept of probability and its uses in business decision-making; Addition and

multiplication theorem of probability, Conditional Probability, Bayesian analysis, and its

application, Theoretical Distributions, Concept and application of Binomial; Concept and

application of Poisson, Concept and application of Normal distributions, Numerical

problems based on probability

Unit III: Estimation Theory and Hypothesis Testing 10 Lectures

Estimation Theory, Hypothesis Testing, Formulation of Hypotheses, Application of Z-test,

Application of t-test, Application of F-test, Chi-Square-test in testing of the hypothesis.

Unit IV: Correlation and Regression 8 lectures

Meaning and types of correlation, Karl Pearson correlation, Spearman rank correlation,

Regression equation and their application, Partial correlation & regression, Multiple

correlation & regression, Relationship between correlation & regression

Unit V: Time Series 7 Lectures

Meaning , Types of index numbers, uses of index numbers Construction of Price, Quantity

and Volume indices, plicing, time reversal factor, Trend analysis using moving average,

trend analysis using regression analysis, Seasonal, cyclical study: Statistical elimination of

cyclical factors

Text Books

1. JK Sharma, “Business Statistics”, 4th Edition, Vikas Publication

Reference Books

1. Render B., Stair R. M., Hanna M. E,, Badri T. N.- Quantitative Analysis for

Management, 10e, Pearson Education

2. Anderson D. R., Sweeney D. J., Williams T. A. - Statistics for Business and Economics,

11th edition, Cengage Learning

3. Naval Bajpai, Business Statistics, 2nd edition, Pearson Education

4. Levin & Rubin, “Statistics for Management”, 8th Edition, Pearson Publication

5. Ken Black, “Business Statistics for contemporary decision making”, 5th Edition, Wiley

Publication

COURSE OUTLINE

Course Name: Principles of Management

Course code: F010102TB

Programme BBA


Semester I

Instructor(s) Dr. Pratibha Verma

Credits 3

No of Sessions 45

Prerequisite

Course Overview

Principles of management is an introductory course on management process from managers’

perspective. The course seeks to help students acquire the requisite knowledge, skills and abilities

needed to successfully manage the organization. The course examines the logic and working of

organizations and outlines the major functions of management.

The main objective of this course is to help the students to get aware towards varied management

principles and practices.

This course covers the explanations about the fundamentals of management discipline in

organizational context. It details the different functions of management such as planning,

organizing, staffing, directing, and controlling. The course also emphasizes on identification of

critical issues and framing of strategies and scenarios required to execute management functions.

Course Outcomes

After completing the course, students should be able to:

CO1 Explain the evolution of management & analyse the principles of management which

enables them to gain valuable insights. (K3)

CO2 Utilize the appropriate approach and analytical skills to deal with issues that arise when

one is employed or in any management situations in the organization. (K4)

CO3 Illustrate the basic concepts of planning and organizing. (K3)

CO4 Determine the directing and control process including: the importance of control, tools

for measuring organizational performance, and managerial actions. (K4)

CO5 Identify and evaluate social responsibility and ethical issues involved in business

situations. (K4)

CO6 Evaluate the importance of positive behaviour in the organization. (K4)

Course Content

Unit I:Introduction and Evolution of management 9 lecture hours

Management Concepts, definition, nature, importance, Management as Art, Science and

Profession; Principles and Functions, Scientific Management by F.W. Taylor, Administrative

Management by Henri Fayol, Bureaucratic Management by Webber, Human Relations Approach

by Elton Mayo, Systems Approach and Contingency Approach.

Unit II: Managerial Roles 6 lecture hours

Mintzberg’s Managerial Roles (Interpersonal roles, Informational roles and Decisional roles),

Management Levels and Skills; Challenges of management; Work Life Balance

Unit III: Management Process, Planning & Organising 10 lecture hours

Management Process; Planning Concept, Objectives, Types and Steps in Planning, Strategic

Planning; Management by objectives (MBO); Decision Making and Steps in Decision Making.

Forecasting meaning, Organizing-definition and characteristics; Principles of Organization,

Organizational Structure-Peter Drucker; Types of organizational structure- formal and informal;

Authority, responsibility and accountability, span of control; Delegation of Authority.

Unit IV: Directing and Controlling, Motivation & Leadership 10 lecture hours

Staffing Function- meaning, process and importance, Directing- Definition and Nature; types and

barriers, Leadership- definition and styles, Motivation-definition, theories-Maslow’s, Herzberg’s

and McGregor’s Theories of Motivation, Communication: Types and Barriers, Controlling:

Meaning, process & Importance, Process of Control, types of control; Employee Engagement,

Employee Management System

Unit V: Ethicsand Corporate Social Responsibility 10 lecture hours

CSR- meaning, definition and importance; Areas of corporate social responsibility; Ethics-

definition, meaning and importance; Basic approaches to Ethics; Ethical and Unethical Behaviour,

Whistle Blowing, Encouraging ethical Behaviour and Creating an ethical workplace , Current

corporate social responsibility and ethics issues.

Text Books

1. Principles of Management: Tripathy, P.C. and P.N. Reddy, Tata McGraw Hill Pub. Co.,

Ltd. 6th Edition 2017.

Reference Books

2. Principles and Practices of Management: B.P Singh, T N Chabra, Dhanpat Rai

Publication, Delhi

3. Principles of Management: An Analysis of Managerial Functions:Koontz, O’Donnell,

McGraw Hill, Tokyo

COURSE OUTLINE

Course Name: Business Ethics & Governance

Course code: F010103TA

Programme BBA


Semester I

Instructor(s) Dr. Alka Agnihotri, Shikha Goyal

Credits 3

No of Sessions 45

Prerequisite Business Environment

Course Overview

This course on business ethics and corporate governance is designed to prepare students to evaluate

problems and make decisions using ethical principles of integrity and fairness. It concentrates on

benefit to all the stakeholders. Business managers are expected to have integrity, impartibility, and

responsiveness to public interest, accountability and honesty. Real time situations reflect that use

of ethical practices in business creates higher returns, for example, Tata Steel and Infosys. Besides,

running business ethically is good for sustaining business in the long run. While Corporate

Governance on the other hand focuses on some structures and mechanisms that would ensure the

proper internal structure and rules of the Board of Directors, creation of independent committees,

rules for disclosure of information to shareholders and creditors, transparency of operations and

an impeccable process of decision making and control of management. The focus is on concepts

development and its application for problem solving and decision making effectively.

Course Outcomes


CO1 Illustrate the relevance of Ethics, code of ethics, values and ethical decision making

for making the business transactions morally bound. (K2)

CO2 Evaluate the theoretical aspects of Ethics in Indian context, pluralism approach of

Indian business practices and International standards. (K3)

CO3 Analyze the rights of consumers and environmental ethics with the statutory duties

of the businesses. (K4)

CO4 Illustrate the role and relevance of Corporate Social responsibility in the current

business scenario. (K5)

CO5 Determine the theories and best practices of Corporate Governance carried out in

organizations across the world and in India. (K5)

Course Content

Unit I Introduction to Business Ethics 6 lecture hours

Concept , Definition and nature of ethics and business ethics; ethics, values , ethical dilemmas,

and behavior; development of ethics, relevance of ethics and values in business, Arguments

against business ethics Principles of personal and professional ethics Ethical decision making at

workplace, whistle blowing-Institutionalizing Ethics through MDP, ethical committees and

code of ethics-Significance and need for business ethic-Steps to achieve ethics in corporations,

characteristics and benefits of ethical organizations

Unit IIWork life in Indian Philosophy 7 lecture hours

Theories of Ethics-Consequential and Non-consequential theory Normative theories- Egoism

theory-Utilitarianism: Ethics of Welfare, criticisms-Kantianism: Ethics of Duty, criticisms-

Other Normative Theories- Stockholder theory

Stakeholder Theory Social Contract Theory- Criticisms -Indian Ethical Traditions-Teachings

from Gita, Islam, Christianity-Gandhian Principles-Group Discussion: Are religious

organizations more ethical?

Indian ethos for work life, Indian values for the workplace, Work-life balance, Ethos of Vedanta

in management, Hierarchism as an organizational value

Unit IIIEthics of Consumer Protection & Environmental Ethics 12 lecture hours Consumer and Consumer Protection- Definition; Parties to consumer protection-Consumer

Duties and responsibilities-How are Indian Consumers Exploited-Legal Protection to

Consumers

Consumer Protection Act, 1986-Environmental Preservation: Role of Stakeholders-Waste

Management and Pollution Control, Key Strategies for Industrial Pollution Prevention

Managing Environmental issues

Unit IVCorporate Social Responsibility 9 lecture hours Relationship between Ethics & Corporate Excellence, Corporate Mission Statement, Code of

Ethics, Organizational Culture, TQM. Gandhian Philosophy of Wealth Management,

Philosophy of Trusteeship, Gandhi’s Seven Greatest Social Sins, Concept of knowledge

management and wisdom management

Corporate Social Responsibility- Definition and need .Social Responsibility of business with

respect to different stakeholders, Arguments for and against Social responsibility of business,

Social Audit; Theories of CSR: Trusteeship Model, Social IdentityTheory Pluralistic Model-

Models of CSR: Ethical Model, Statist Model, Liberal Model Stakeholder Model-Advantages

of CSR; Scope of CSR-CSR of Stakeholders: Consumers and community, Employees, Owners-

Steps to Attain CSR

Unit V Corporate Governance: An overview, Theory and Practice of Corporate

Governance 11 lecture hours Definitions of Corporate Governance; Market Model & Control Model of Governance-OECD

Requirements of CG; Cadbury Committee Report on CG-Issues in the corporate governance-

Relevance of corporate governance; Benefits of good corporate governance to a corporation;

Benefits to Society-Concept of corporation and corporate, Characteristics of Corporation-

Theories of corporate governance- Agency Theory, Stewardship theory-Stakeholder and

sociological theory, Criticisms-Corporate Governance Systems: The Anglo American Model of

Governance, The German Model of Governance, Indian Model of Governance-Good Corporate

Governance: Obligation to Society: Obligation to Employees; Obligation to Customers,

Contemporary issues in business ethical practices

Text Books

1. A.C. Fernando, 'Business Ethics and Corporate Governance', 2nd edition, Pearson Education,

2012

Reference Books

1. CSV Murthy,'Business Ethics and Corporate Governance', 2nd edition, Himalaya

Publication,2010

2. William H Shaw, 'Business Ethics', 6th edition, Cengage Learning,2014

3. S K Bhatia,' Business Ethics and Corporate Governance', 1st edition, Deep and deep

publications,2010

4. Kaur Tripat, Values & Ethics in Management, Galgotia Publishers.

5. Chakraborty S.K., Human values for Managers

6. McCarthy, F.J., Basic Marketing

7. Chakraborty S.K., Ethics in Management: A Vedantic Perspective, Oxford University Press

COURSE OUTLINE

Course Name: Computer Applications


Programme BBA


Semester I

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite NA

Course Overview

The aim of the course is to build knowledge, understanding Computer Applications among the

student. The course seeks to give detailed knowledge about the subject matter by instilling them

basic ideas about Computer Applications

Course Outcomes


CO1 Define applications of computers in real world problems of today. (K2, K3)

CO2 Understand the role and evolution of computer hardware and software. (K3)

CO3 Analyze the role and applications of spreadsheet and presentations. (K3,K4)

CO4 Identify various technical terms involved in computer skills for better understanding

from a data manager perspective. (K4)

CO5 Analyze the essentials and importance of security, privacy, and ethical issues as they

relate to information systems. (K5, K6)

Course Content

Unit I: Introduction to computers 10 Lecture Hours

Computer: An Introduction, Computers in Business. Elements of Computer system, Indian

computing Environment, Management of data processing systems in Business organizations,

Program development cycle, flow charting, Input Output analysis, Programming Concept,

Software Development process

Unit II: Components of Computer system 9 Lecture Hours

Components of a computer system, Generation of computer and computer, languages, personal

computers in Business, PC-software Packages, An Introduction to windows, GUI, Other system

software.

Unit III: Applications of Spreadsheet Software 9 Lecture Hours

Text Processing, software, Introduction to spreadsheet software, creation of spreadsheet

application, range, formulas, function database functions in spreadsheet, Graphics on spreadsheet,

modes of data processing, Report generation, Presentation graphics, creating a presentation.

Unit IV: Introduction to Database and Networks 9 Lecture Hours

Computer software system, files design & Report design, Data files types, Data Hierarchy & data

file structure, Use of files in Programming. Relevance of Database management system, database

manager, data communication networking, LAN, MAN & WAN, various network topologies

Unit V: Security issues in IT 8 Lecture Hours

Need for security, security threats, security techniques in use, encryption of data, cyber terrorism

and other measures preventing misuse of IT, discussion on possible bugs in computers, future

trends in IT security

Text Books

P. K. Sinha & P. Sinha, Computer Fundamentals, BPB Publication

Reference Books

1. V. Rajaraman, Computer Fundamentals, PHI

2. Tannenbaum, Computer Applications and Networks

3. Information Technology for Management by Efraim Turban, Linda Volonino, 2010, Wiley

COURSE OUTLINE

Course Name: Spreadsheet Based Decision Making

Course Code: BBAD2012

Programme BBA


Semester I

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite Basic knowledge of handing

MS Windows

Course Overview

Microsoft Excel is a software program included in the Microsoft Office suite. It is used to create

spreadsheets, which are documents in which data is laid out in rows and columns — like a big

table. Due to its extreme versatility and power, Excel has become one of the most-used software

programs in the business world since its launch in 1985. Spreadsheets are extraordinarily powerful

tools, and are used to store and manipulate data. The objective of this course is to provide the skills

necessary to efficiently develop analytical spreadsheets in MS Excel that meet professional

standards.

Course Outcomes


CO1 Summarize the features available in spreadsheets and gain knowledge about basic as

well as advanced searching functions. (K2, K3)

CO2 Understand various types of text functions and get an idea about how to apply these

text functions in real world scenarios. (K3)

CO3 Utilize knowledge about financial functions and be able to make use of these functions

to solve financial problems. (K3, K4)

CO4 Analyze the applications of various date and time functions of spreadsheet. (K4)

CO5 Evaluate various Slice and dice methods of spreadsheets to develop better decision

making. (K5, K6)

Course Content

Unit I: Introduction to MS Excel and Look-up functions 10 Lab Hours

How to create Spreadsheets, various components of Excel window, overview of basic arithmetic

functions, introduction to Excel add-ins, use of if function, nested if along with examples, Lookup

function in MS Excel - Lookup and Hookup functions

Unit II: Index, Match and Text functions 9 Lab Hours

Syntax and use of index and match functions, combining index and match together to perform

searching, role of various Text functions in spreadsheets, example of text functions to find first

name and last name from given full names

Unit III: Financial functions in MS-Excel 8 Lab Hours

Introduction to financial functions, examples of calculating Future Value and Present Value in

Excel, examples of using NPER and PMT functions in Excel

Unit IV: Date and Time functions 8 Lab Hours

Handling Date and time in spreadsheets, various date formats in spreadsheets, syntax and use of

date and time functions, situation based problems of calculating student age, working days etc.,

use of yearfrac function in finding difference between 2 given dates

Unit V: Sensitivity analysis, data tables and pivot tables 10 Lab Hours

introduction to Pivot tables, examples of Pivot table, Pivot charts in spreadsheets, Problem

Sensitivity Analysis with Data Tables, Goal Seek application (Interpretation and decision making

using spreadsheets), Histograms and its types (symmetric, Positively skewed, negatively skewed,

multiple peaks).

Text Books

4. Excel 2019 Bible by Michael Alexander, Wiley Publication

Reference Books

4. Excel 2019 All-in-One by LokeshLalwani, BPB Publishers

5. Microsoft Office Excel 2007 by TorbenLageFrandsen

6. Statistics for Managers using Microsoft Excel by David M. Levine, Pearson Education

7. Excel Functions and Formulas by Bernd Held, BPB Publications

Co-curricular course: Semester-1

CourseTitle: Food, Nutrition andHygiene

Name Designation Affiliation

Steering Committee

Mrs. Monika S. Garg,

(I.A.S.),ChairpersonStee

ringCommittee

Additional Chief Secretary Dept.ofHigherEducation

U.P, Lucknow

Prof.PoonamTandan Professor,Dept.ofPhysics LucknowUniversity,U.P.

Prof.HareKrishna Professor,Dept.ofStatistics CCS UniversityMeerut,U.P.

Dr.DineshC.Sharma AssociateProfessor K.M.Govt.GirlsP.G.College

Badalpur,G.B. Nagar,U.P.

SyllabusDevelopedby:

S.No. Name Designation Department College/University

1 Dr.NituSinghS

ubjectExpert

AssociateProfessor HomeScience H.N.B.G.P.G.Colleg

e,Naini,Prayagraj

2 Dr. Shivani

VermaSubject

Expert

AssociateProfessor HomeScience K.M.G.G.P.G.Colleg

e,Badalpur,G.B.Nag

ar

Programme/Class:

Certificate Year:First

Semester:First

Co-CurricularCourse

CourseCode:Z010101T CourseTitle: Food,NutritionandHygiene

Course outcomes:

● To learn the basic concept of the food and nutrition

● Tostudythenutritiverequirementduringspecialconditionslikepregnancyandlactation

● Tolearnmealplanning

● Tolearn100daysNutritionConcept

● Tostudycommonhealthissuesinthesociety

● Tolearnthespecialrequirement offoodduringcommonillness

Credits:2 Compulsory

Max.Marks: 25+75 Min.PassingMarks:

TotalNo.ofLectures-Tutorials-Practical(inhoursperweek):L-T-P:2-0-0

Unit

Topics

No. of

Lectures

Total=30

I

ConceptofFoodandNutrition

(a) DefinitionofFood,Nutrients,Nutrition,Health, balanced Diet

(b) TypesofNutrition-OptimumNutrition,underNutrition,OverNutrition

(c) Meal planning-Concept andfactorsaffectingMealPlanning

(d) Foodgroupsandfunctionsoffood

8

II

Nutrients:MacroandMicro

RDA,Sources,Functions,Deficiencyandexcessof

(a) Carbohydrate

(b) Fats

(c) Protein

(d) Minerals

Major: Calcium, Phosphorus, Sodium,

Potassium Trace: Iron, Iodine, Fluorine, Zinc

(e) Vitamins

Water soluble vitamins: Vitamin B, C Fat soluble vitamins:

Vitamin A, D, E, K

(f) Water

(g) Dietary Fibre

7

III 1000daysNutrition

(a) Concept,Requirement,Factorsaffectinggrowthofchild

(b) Prenatal Nutrition (0 - 280 days): Additional Nutrients’

Requirement andriskfactorsduringpregnancy

Breast / Formula Feeding (Birth – 6 months of

age)ComplementaryandEarlyDiet(6 months – 2years ofage)

IV Community Health Concept

(a) Causes of common diseases prevalent in the society and

Nutrition requirement in the following:

Diabetes

Hypertension (High Blood Pressure) Obesity

Constipation Diarrhea Typhoid

(b) National and International Program and Policies for improving

Dietary Nutrition

(c) ImmunityBoostingFood

Suggested Readings:

1. Singh, Anita, “Food and Nutrition”, Star Publication, Agra, India, 2018.

2. 1000Days-Nutrition_Brief_Brain-Think_Babies_FINAL.pdf

3. https://pediatrics.aappublications.org/content/141/2/e20173716

4. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5750909/

5. Sheel Sharma, Nutrition and Diet Therapy, Pee pee Publishers Delhi, 2014, First Edition.

Suggested Continuous Evaluation Methods:

MCQs,PracticalDiet/MealPlanning,assignmentsPresentations,groupDiscussion,Casestudy,Survey

Suggested equivalent online courses:

https://www.udemy.com/course/internationally-accredited-diploma-certificate-in-

nutritionDiplomain Human Nutrition-Revised Offered by Alison

https://pediatrics.aappublications.org/content/141/2/e20173716

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5750909/

http://www.udemy.com/course/internationally-accredited-diploma-certificate-in-nutrition



https://alison.com/course/diploma-in-human-nutrition-revised-2017

COURSE OUTLINE

Course Name: Organizational Behaviour


Programme BBA


Semester II

Instructor(s) Namrata Mishra

Credits 3

No of Sessions 45

Prerequisite Principle of Management

Course Overview

The aim of the course is to build knowledge and understanding of Organisational Behaviour among

the students. The course seeks to give detailed knowledge about the subject matter by instilling

them basic ideas about OrganisationalBehaviour. Organizational behaviour, or “people skills,” is

the field of study that investigates the impact that individuals, groups, and structure have on

behaviour within organizations, for the purpose of applying such knowledge toward improving an

organization’s effectiveness. Organizational behaviour has a goal to help the managers make a

transition to the new paradigm. Some of the new paradigm characteristics include coverage of

second-generation information technology and total quality management such as empowerment,

reengineering and benchmarking, and learning organizations for managing diversity at work. The

new paradigm sets the stage for the study, understanding, and application of the time-tested micro-

variables, dynamics and macro-variables. One must know why management needs a new

perspective to meet the environmental challenges and to shift to a new paradigm.

Course Outcomes


CO1 Use the basic foundations of Organizational Behavior and the knowledge of the concepts of

perception and personality to illustrate their effects on individual behavior in organizational

settings. (K3)

CO2 Relate to the process of learning, attitude formation and pattern of individual values for

effective management among employees in organizations. (K4)

CO3 Illustrate how interpersonal skills have an impact on groups and team work in an

organization, explaining the behavioral patterns of human beings at individual and group

levels for building high-performing teams (K3)

CO4 Compare various motivational theories and identify the most effective leadership styles in

different organizational settings (K5)

CO5 Illustrate about change in organization and quality of work life and also illustrating various

techniques for managing conflicts within organizations and handling stress effectively. (K4)

Course Content

Unit I: Introduction 9 lecture hours

Introduction: Nature and scope of OB, Importance of OB, Challenges and opportunitiesfor OB,

Organization Goals, Models of OB, Impact of Global and Cultural diversity on OB; Individual

Behavior: concept, Personality, Perception and its role in individual decision making, Factors

affecting perception; Perceptual process, Perceptual errors, Determinants of Personality; Big 5

Personality traits; Major personality attributes influencing OB

Unit II: Individual Behavior 8lecture hours

Attitudes - Meaning and Definition; Formation of attitudes; Functions of attitudes; Attitudes and

Workplace; Job satisfaction and Organizational Commitment; Values - Meaning and Definition;

Types of values; Learning - Meaning and Definition; Explicit and Tacit knowledge; Principles of

Learning; Classical Conditioning Theory; Classical conditioning Vs. Operant conditioning;

Operant Conditioning Theory

Unit III: Behavior Dynamics 9 lecture hours

Group-Meaning and Definition-Nature of groups- Classification of groups- Types of group

structure- Group decision making- Teams vs. Groups- Types of Teams- Contemporary issues in

managing teams- Inter-group problems in organizational group dynamics- Behavior dynamics-

Interpersonal Behavior-Communication- Transactional analysis- Uses and benefits of

Transactional analysis- Importance of Interpersonal relationship-The Johor Window.

Unit IV: Motivation and Leadership 9 lecture hours

Motivation- Meaning and Definition; Process of Motivation; Theories of Motivation-Maslow’s

Hierarchy need theory, Theory X and Y, Motivation-Hygiene theory, Vroom’s expectancy theory,

ERG Theory; Leadership Theories - Ohio and University of Michigan’s Studies; Blake and

Mouton’s Managerial Grid; Leadership Styles and their Implications in Indian organizations

Unit V: Management of change, Stress& Conflict Management & QWL 10 lecture hours

Stress-Meaning and Definition-Types of Stress-Sources of stress-Stress Management strategies;

Conflict-Meaning, Definition, Sources, Types, Process, Conflict management

strategies.Management of Change: Change and Organisational development, Resistance to

change,Approaches to managing organizational change, Organisational effectiveness,

Organisationalculture, Power and Politics in Organisation, Quality of work life, Recent advances

in OB.

Text Books

1.L.M. Prasad, 5th Edition, Sultan Chand and Sons, 2014.

Reference Books

1.K. Aswathappa, 9 th Edition, Himalaya Publishing House, 2012

2. Bennis, W.G., Organisation Development

3. Breech Islwar, Organisation-The Framework of Management

4. Dayal, Keith, Organisational Development

5. Sharma, R.A., Organisational Theory and Behaviour

6. P.G. Aquinas, 2nd Edition, Excel Books, 2013.Horngren, C. T., Sundem, G. L.,

&Stratton, W. O. (2009). Introduction to Management Accounting,

7. John M. Ivancevich, Robert Konopaske and Michael T. Matteson, 9th Edition, Tata

McGraw Hill Education Pvt. Ltd., 2012.

8. Robbins, S. P., & Judge, T. A. (2008). Essentials of organizational behavior (9th ed.).

Upper Saddle River, NJ: Pearson Prentice Hall

COURSE OUTLINE

Course Name: Business Finance


Programme BBA


Semester II

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite NA

Course Overview

The aim of the course is to build knowledge and understanding of Business Finance among the

student. Thecourse seeks to give detailed knowledge about the subject matter by instilling them

basic ideas aboutBusiness Finance.

Course Outcomes


CO1 To provide knowledge about business finance and investment decisions.

CO2 To provide knowledge about financing and dividend decision.

CO3 To give an overview about working capital.

CO4 To provide an overview of profit allocation mechanism.

CO5 To offer knowledge about design of capital structure.

Course Content

Unit I:Introduction and Time Value of Money 10 lecture hours

Introduction to Business Finance: Concept of Business Finance andFinancial management,

Finance functions, objectives of financialmanagement- Profitability vs. Shareholder wealth

maximization. Time Value of Money - Compounding &Discounting. Investment Decisions:

Capital Budgeting-Payback, NPV, IRR and ARR

methods and their practical applications.

Unit II: Financing Decisions 12 lecture hours

Financing Decision: Capitalization Concept, Basis of Capitalization, consequences and remedies

of over and under capitalization, Cost of Capital, WACC, Determinants of Capital structure,

Capitalstructuretheories.

Unit III: Dividend Decisions 11 lecture hours

Dividend Decision: Concept & relevance of dividend decision, Dividend Models-Walter’s,

Gordon’s and MM Hypothesis, Dividend policy-determinants of dividend policy.

Unit IV: Management of Working Capital 6 lecture hours

Management of Working Capital: Concepts of working capital, Approaches to the financing of

current Assets, Management of different components of working capital.

Unit V: Capital Budgeting Decisions 6 lecture hours

EBIT-EPS Analysis, Leverage analysis- Operating, Financial and Combined Leverage, Risk

Analysis in Capital Budgeting. Investment Evaluation Criteria: NPV based numerical, IRR:

Concept, Limitations and its significance, Payback: Meaning, and calculating payback periods.

Textbooks

Recommended Textbook:

Maheshwari S.N., Financial Management

Supplementary Readings:

Khan and Jain, Financial Management

Singh H.K., Business Finance

COURSE OUTLINE

Course Name: Human Resource of Management


Programme BBA


Semester II

Instructor(s) Dr. Pratibha Verma

Credits 3

No of Sessions 45

Prerequisite Organizational Behaviour

Course Overview

Many managers and organizations now recognize that a critical source of competitive advantage

often comes not from the best marketing strategy, or the most state-of-the-art production

technology, but rather from having an effective system for obtaining, mobilizing, and managing

the organization’s human assets. Thus, managing employees is at the heart of almost all the real-

life management ‘problems’. Several recent developments, including demographic changes in the

labour force, increased global competition, experiments with new organizational arrangements,

and knowledge work force issues have made human resource management increasingly important

for organizations. The purpose of this course is to bring out issues involved in the management of

human resources, both from current theory as well as practice.

Course Outcomes


CO1 Illustrate the basic essence of Human Resource Management and identify the challenges

faced by modern Human Resource Management. (K3)

CO2 Analyze the concept of human resource planning, job analysis, recruitment and selection

including their different methods to increase organizational efficiency. (K4)

CO3 Apply various methods of training and development, and performance appraisal in

changing business scenario and analyse their appropriateness as per individual, social

and organizational context. (K3)

CO4 Interpret the compensation management and job evaluation, and analyse how

organization can utilize suitable compensation plan and job evaluation scheme to make

employees more productive. (K5)

CO5 Analyse the essentials of Industrial Relations, Human Resource Outsourcing and

changing face of Human Resource Management and apply these notions effectively to

achieve organizational goals. (K4)

Course Content

Unit I: Introduction to Human Resource Management 9 lecture hours

Human Resource Management – definition, scope and nature. Role and function of Human

Resource Management. Evolution of Human Resource Management. Challenges and New trends

in Human Resource Management, Personnel Management vs. Human Resource Management,

Strategies for the New Millennium: Role of Human Resource Management in Strategic

Management Concept.

Unit II: Human Resource Planning, Recruitment and Selection 9 lecture hours HR Planning – Objectives, Process and challenges. Job Analysis- definitions, importance,

problems. Job Description and Job Specification. Recruitment – Sources, Process and methods-

merits/demerits, Selection Process – Tests and Interviews, Placement and Induction. Job Changes

– Transfers, Promotions/Demotions, Separations

Unit III: Training, Development and Performance Appraisal 9 lecture hours

Concept, Importance and Types of Training. Methods of Training: On-the-job & Off-the-job.

Designing Training Program, Evaluation of Training Effectiveness, Performance and Potential

Appraisal – Concept and Objectives. Traditional and Modern Methods for Evaluation of Employee

Performance. Limitations of Performance Appraisal Methods, Simulation Exercise

Unit IV: Compensation Management 9 lecture hours

Types of Compensation, Components of Employee Compensation, Compensation Management

Process. Job Evaluation – Concept, Process and Significance, Job based versus skill-based pay,

wage/salary differentials. Remuneration – Base and Supplementary, Components of Employee

Compensation.

Unit V: Industrial Relations 9 lecture hours

Dynamics of Industrial Relations- objectives, Approaches to Industrial Relations. Developing

Industrial Relations system, causes of poor Industrial Relations, Causes of Indiscipline,

maintaining discipline, code of discipline, Grievance procedure, Collective Bargaining-

approaches to Collective bargaining, collective bargaining process. Human Resource Outsourcing,

Work-life balance, Dual Career Couples, Workforce Diversity, Golden Handshake, International

Human Resource Management, Managing Inter Country Differences,

Text Books

1. K Ashwathappa, 6 th edition, Tata Mc Graw Hills, 2010. Human Resource Management

Reference Books

1. L M Prasad, 3 rd edition, Sultan Chand and Sons, 2010. Human Resource Management.

2. Dessler Gary, 12 th edition, Pearson Education, 2010. Human Resource Management

COURSE OUTLINE

Marketing Theory and Practices

Course code: F010202TB

Programme BBA


Semester II

Instructor(s)

Credits 3

No of Sessions 45

Course Overview

This course has been designed to help students demonstrate a clear understanding of the

marketing concept, know how the marketing plan is used in and organization, assess the role of

marketing in building and managing customer relationships, explain how marketing creates value

for the consumer for the company, and society.

They will be able to analyze the concepts of segmentation targeting and positioning, apply how

organizations use the marketing mix to market to their target customers, illustrate the role of

marketing information in helping firms understand consumers and examine the types of ethical

and social responsibility issues that marketing must address.

Course Learning Outcomes


CO1 Apply marketing concepts correctly and be able to do marketing planning for the

organization K3

CO2 Examine marketing programs from customers and practitioners’ point of view. K4

CO3 Simplify the role of research in the marketing environment and understand how

companies are utilizing it for their benefits. K4

CO4 Evaluate marketing mix strategies to lead the organization in competitive environment

K5

CO5 Assess the need of various marketing Communications clearly fulfil marketing goals of

the organization k5

Course Content:

Unit-1 Introduction to marketing 9 lecture hours

Definition of marketing, Core Marketing Concepts, marketing Process, Need, want and demand

Market offering, sales vs. marketing, Social marketing, Marketing philosophy (Production,

product, selling, marketing, social marketing concepts. Relevance of marketing in modern

business. Marketing myopia.Developing marketing plans and strategiesMarketing Planning,

importance of marketing planning, elements of marketing plan, BCG, Ansoff’s matrix, process of

marketing planning, Case Study

Unit-2 Marketing segmentation 9 lecture hours

Understanding the business and marketing, environment and adopting marketing strategies to the

changing environment.Market segmentation, criteria for effective segmentation, bases for

segmentation, targeting and positioning strategies, differentiations.

Overview of Consumer Behaviour, Factors Influencing Buying Decisions, Types of Buying

Decisions, The Consumer and business, Buying Process, Consumer behaviour models, types of

business products, buying situations, the buying centre, Case Study

Unit 3: Marketing mix 9 lecture hours

Products, Product Classification, Business Products, Product Mix, Product Life Cycle

An overview of marketing of services,Role of Services in an Economy, Characteristics of Services,

Service Marketing Triangle.Brand management and branding process.

Pricing, Type of Competition, Factors to consider when setting the Price, Setting Pricing

Objectives, New Product Pricing Strategies, Product Mix Pricing Strategies, Price Adjustment

Strategies. Marketing Channels, Objectives of Marketing Channels, Marketing Channels

Functions, Channel Flow, Channel Levels, Determining Distribution Format, Designing

Distribution Channels, Channel Management, Channels Conflicts, Case Study

Unit-4 Marketing Research 8 lecture hours

Introduction to marketing Research, Market Research vs. Marketing Research, Qualitative VS

Quantitative Research. Meaning and scope of marketing research, marketing research process,

Developing Research Objectives, Develop the Research Plan, primary and secondary research,

Research Approaches,Research Instruments, Questionnaire Design, Sampling PlanOnline

Marketing Research, Marketing Information System, Application of Marketing Information

System, Case Study

Unit-5 Integrated Marketing Communications and New Marketing Trends

10 lecture hours

IMC, Communication System, need for IMC, Communications model, Elements in the

Communications Process, developing effective communications, Selecting the Marketing

Communications Mix, Advertising, Public Relations, Sales Promotions, Personal Selling, Event

and Experiences, Direct Marketing, Case StudyConceptual Trends,Methodological Trends, Social

Media Marketing, Ambush Marketing, Viral Marketing, Buzz Marketing, Social Marketing,

Surrogate Advertising, Green Marketing, Neuro-marketing, Political Marketing, sustainability and

marketing ethics. Case Study

Prescribed Text Book

1. Kotler, P. Gary Armstrong and Agnihotri Prafulla (2017), Principles of Marketing, 17th

Edition, New Delhi, Parson

Reference Books

1. Kotler, P., & Keller, K. L. (2017). Marketing Management (14th Edition). New Delhi:

Pearson

2. Lamb, Hair, McDaniel, 2018, Marketing Management- MKTG, Pearson, 12th Edition

3. Etzel, Walker, Stanton, Pandit, 2013, Marketing Management, 14th Edition, Tata

McGraw Hill

4. Saxena Rajan, Marketing Management, 2017, 5th Edition, Tata McGraw Hill,

5. Grewal, Levy, Marketing Management, 5th Edition, Tata McGraw Hill

COURSE OUTLINE Course Name: Introduction to Logistics & Supply chain Management

Course Code: BBLS1001

Programme BBA in Logistics & Supply Chain Management

Academic Session 2021-2022 Semester I Instructor(s) Credits 3 No of Sessions 45 Prerequisite

Catalog Description

Logistics & Supply Chain concerned with the efficient flow of materials, products, and information within and

among organizations. Supply chain management involves the integration of business processes across

organizations, from material sources and suppliers through manufacturing and processing to the final

customer. The program provides students with the core knowledge related to a wide variety of supply chain

activities, including demand planning, manufacturing planning and control, purchasing, transportation

management, warehouse management, inventory control, material handling, product and service support,

information technology, and strategic supply chain management. The program takes a balanced approach to

supply chain education, requiring courses in operations, logistics, and purchasing for all students. The major

builds an understanding of how logistics and transportation are managed by connecting students to business

logistics in the field through interactions with executives in the classroom. Students will be skilled in identifying

the critical service and cost factors when making business logistics decisions, and students will be equipped

with the skills to evaluate trade-offs between the factors and to ultimately make the most cost effective and

service effective logistics decisions. The field of retail logistics includes professions such as supervisors/

managers of warehouse, inventory management, transportation and procurement management. The demand

for trained logistics professionals is growing nationally, resulting in huge career opportunities and is projected

to add substantial numbers of new jobs in India and overseas. The teaching methodology includes lectures

using power point, case studies, articles, group discussions, role plays and presentations. Students are expected

to study the topic/assigned chapters before they come to class. Interaction during lectures is encouraged and

therefore each student is expected to add valuable inputs during lectures by sharing his/her knowledge,

opinions gained through prescribed readings and articles. Students should be able to demonstrate their

knowledge of retail logistics concepts by applying those in their written exams, case studies discussions,

presentations and project works. The students would be given assignment/project, which would enable them

to apply the logistics concepts practically in industry and illustrate those through a written report and

presentation. The course methodology thus encourages students to explore themselves for the

supervisory/managerial role in logistics and supply chain of any organization. General Skills

• Search, analysis and synthesis of data with the use of new technologies

• Decision‐making

• Individual Work

• Teamwork

Course Outcome:

CO1: Understanding the concept of uncertainty, disruption and risk. What are various sources of risk to the

business and supply chain.

K3

CO2: Identification of various types of risk in the supply chain and logistics and its consequent impact on

business and competitiveness.

K3

CO3: Use of qualitative and quantitative techniques to evaluate and assess risk in the supply chain. K4

CO4: Developing various risk strategies and its implementation to reduce the negative impact of the supply

chain as well as business.

K4

CO5: Monitoring the effectiveness of risk strategies and revising the plan. K5

Course Content

Unit I: Introduction to Logistics and Supply Chain Management 9 lecture hours

Introduction of Raod, Rail, Water and Air logistics, Evaluation of logistics in India

Introduction to Logistics and Supply Chain Management Introduction to Logistics and Supply Chain Management, Understanding Logistics and its Role in the Supply Chain, Understanding the Supply Chain, Discussing examples of supply Chain, Supply chain drivers and Metrics, Framework for structuring drivers- Facilities, Inventory, Transportation, Information, Sourcing, and Pricing, Challenges in maintaining a Supply Chain in India. Unit II: Developing Supply Chain Strategies 9 lecture hours

Evolution of Logistics & Supply chain Management - Value Chain concept, Supply Chain Issues: Managing Predictable variability (Fisher Framework), Developing Supply Chain Strategy

Unit III Managing Material Flow in Supply Chain 9 lecture hours Inventory Management: Inventory types & functions, Reasons for carrying inventories, Inventory related costs; Inventory Management Practices: Classification; Bullwhip effect in the Supply Chain; Warehousing: Economic Benefits, Strategic benefits, Accuracy and audits, Security, Safety and maintenance; Warehouse Operations: Inbound and Outbound processes, Handling, Storage; Warehouse Ownership: Private, Public, Contract; Warehouse decisions: Site selection, Design, Product mix analysis, Expansion; Warehouse decisions: Layout & Sizing

Unit IV - Transportation 9 Lecture hours

Introduction; Transportation modes-Rail, road, waterways & airways; Evolution of Transportation system; Transportation infrastructure; Freight management; Containerization; Cold Supply Chain; Deciding the Network; Transportation networks; Route planning; Containerization; Transportation of Oil & Gas

Unit V- Demand Forecasting 9 lecture hours Introduction to forecasting; The role of forecasting in a supply chain; Components of a forecast & Forecasting methods; Qualitative Forecasting Methods & Quantitative Methods of forecast; Numerical on Demand Forecasting; Postponement Strategy: Concept of Postponement, Examples for postponement Excel Modeling Introduction to Modelling and Design; Network Optimization Problem: The capacitated Plant Location Model, Network Optimization Problem, Gravity Location Model, Travelling Sales Man Problem; Case study on optimization problem

Text Books a) Supply Chain Management: Text and cases; Shah, J. (2009), Pearson, New Delhi.

b) Supply Chain management- Strategy, Planning & Operation-6th edition; Chopra, Meindl & Kalra, Pearson Education

Reference Books

a) Modeling the Supply Chain-2nd edition; Shapiro, Jeremy F, Duxbury Applied Series b) Logistics and Supply Chain Management; Christopher, M (1992), Pitman Publishing, London. c) Logistics and Supply Chain Management Cases and Concepts; Raghuram and Rangaraj, Macmillan d) Supply Chain Management; N. Chandrasekaran, Oxford e) Supply Chain Logistics Management-2nd Edition; Bowersox, Closs, Cooper, McGraw Hill f) Supply Chain Management; Dubey, Kumar Sai, New Century F) Logistics Management-The Supply Chain Imperative Sople V. Vinod, Pearson Education

COURSE OUTLINE

Course Name: Business Mathematics


Programme BBA


Semester II

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite

Course Description:

The objective of this paper is to develop student’s familiarity with the basic concept of Mathematics

and broad based knowledge of mathematics with emphasis on business applications. Also, this

course will provide an exposure about the Mathematics, commonly used in business management

and it can be made more effective in some cases by use of more advanced mathematics such as

calculus, matrix algebra and linear programming

Course Outcomes

CO1: Recognize the basic concepts of the Mathematics and use the of elementary mathematics in

real life.

CO2: Examine various types of mathematical functions and understand the use of set theory in real

life.

CO3: Apply various types of permutation, combinations and different sequences and series in

decision making.

CO4: Estimate the different business problems using determinant and matrices.

CO5: Explain the basic concepts of differentiation and integrations and its uses in real life

applications.

Unit I Review of elementary mathematics 9 lectures

Introduction to Real Numbers, Properties of Real Numbers. Absolute values and various properties of

real numbers, Introduction to Ratio, Continued Ratio and Inverse Ratio, Introduction to Proportion,

Continued Proportion, Direct Proportion and Inverse Proportion, Introduction to Variation, Inverse

Variation and Joint Variation, Percentage-Meaning and Computations of Percentages

Unit II: Set Theory and Functions 10 Lectures

Set and its concept. Subsets, Equality of two sets, Null set, Universal set and Complement of a set, Venn

diagram, Union and Intersection of sets. Difference of two sets, Basic Operations on Sets, De Morgan’s

laws, Cartesian product of two sets, Applications of set theory, Functions: Meaning and definition of

function. Different types of functions: Linear, Quadratic, Algebraic and Transcendental functions,

Functions used in Economics and Commerce: Supply function & Demand function, Cost function, Revenue

function, Profit function, Composition of Functions.

Unit III: Principle of Counting &Sequences and Series 8 Lectures

Concept of Factorial, Permutation with Restriction. Permutations, Permutation with Restriction.

Combination and its application, The fundamental principle of counting, Applications of Permutation and

combination, Sequences & Series: Arithmetical Progression, Sequences & Series: Geometric Progression,

Applications of AP & GP in business problems

Unit IV: Matrices and Determinants. 10 lecture s

Determinants: Definition of determinants, Basic properties of determinants (without proof). Solutions of

linear equations in two variables using Cramer’s formula, and Numerical examples. Solutions of linear

equations in three variables using Cramer’s formula, and Numerical examples. Matrices: Definition of a

Matrix, Types of Matrices, Equality, Addition, Subtraction of Matrices, Scalar Multiplication of a Matrix,

Multiplication of two Matrices, Transpose of a Matrix, Adjoint of a Matrix, Inverse of a Matrix, Solution

of linear equations in two and three variables using inverse Matrix.

Unit V: Differential and Integral Calculus. 8 Lectures

Optimization Using Calculus, Absolute and Local- Maxima and Minima, Optimization in case of Multi

Variate Function, Derivative as a Rate Measure, Applications in Business, Meaning and definition of

Integral & Integration, Indefinite and Definite Integration, Rules of Integration (without proof), Business

application: Total cost from Marginal cost, Total revenue from Marginal revenue.

Text Book:

Business Mathematics, G. C. Sharma and Madhu Jain, Galgotia Publications Pvt. Ltd.

Reference Books:

1. Business Mathematics, Kashyap Trivedi and Chirag Trivedi; Dorling Kindersley (India) Pvt.

Ltd., Pearson Education in South Asia

2. Business Mathematics, D. C. Sancheti and V. K. Kapoor; Sultan Chand & Sons.

Mathematics for Management: An Introduction, M. Raghavachari; Tata McGraw-Hill Education

Pvt. Ltd

Reference Books:

1. Business Mathematics, Kashyap Trivedi and Chirag Trivedi; Dorling Kindersley (India) Pvt.

Ltd., Pearson Education in South Asia

2. Business Mathematics, D. C. Sancheti and V. K. Kapoor; Sultan Chand & Sons.

3. Mathematics for Management: An Introduction, M. Raghavachari; Tata McGraw-Hill

Education Pvt. Ltd

Department of Higher Education

U.P.Government, Lucknow

NationalEducationPolicy-2020

CommonMinimumSyllabusforallU.P.StateUniversities

Co-curricular course:Semester-2

CourseTitle:Health and Hygiene


Steering Committee

Mrs. Monika S. Garg,

(I.A.S.),ChairpersonSteering

Committee

Additional Chief Secretary Dept.ofHigher Education U.P.,

Lucknow


Prof.HareKrishna Professor,Dept.ofStatistics CCS UniversityMeerut,U.P.

Dr.DineshC.Sharma AssociateProfessor K.M.Govt.GirlsP.G.College



S.No. Name Designation Department College/University

1 Dr.MonishaBanerjee Professor

&Dean,Research

Zoology UniversityofLucknow,Lucknow

2 Dr.DineshC.Sharma AssociateProfessor Zoology K.M.Govt.GirlsP.G.College


Co-curricular course

Programme/Class: Certificate

Year:First Semester:Second

Co-CurricularCourse CourseCode:Z020201 CourseTitle:FirstAidandFirstAidandHealth

Courseoutcomes: ● Learntheskillneededtoassesstheillorinjured person.

● LearntheskillstoprovideCPRtoinfants,childrenandadults.

● Learntheskillstohandleemergencychildbirth

● LearntheBasicsexeducationhelpyoungpeoplenavigatethornyquestionsresponsiblyandwithconfidence.

● LearntheBasicsexeducationhelp youth

tounderstandSexisnormal.It’sadeep,powerfulinstinctatthecoreofoursurvivalasaspecies.

Sexualdesireisahealthydrive.

● Helptounderstandnaturalchangesofadolescence

● LearntheskilltoidentifyMentalHealthstatusandPsychologicalFirstAid Credits:2(1Theory+1Practical) Compulsory

Max.Marks:25+75 Min.PassingMarks: TotalNo.ofLectures-Tutorials-Practical(inhoursperweek):L-T-P:2-0-0

Unit

Topics

No.

ofLecturesT

otal= 15Theory+ 30Practical

I

A. BasicFirst Aid ● Aimsoffirstaid&Firstaidandthelaw.

● Dealingwithanemergency, Resuscitation(basicCPR).

● Recoveryposition, Initialtoptotoeassessment.

● HandwashingandHygiene

● TypesandContentofaFirstaid Kit

B. FirstAIDTechnique ● DressingsandBandages.

● Fastevacuationtechniques(singlerescuer).

● Transporttechniques. C. Firstaidrelatedwithrespiratorysystem

● BasicsofRespiration. D. Nobreathingordifficultbreathing,Drowning,Choking,Strangulationandha

nging,

E. Swelling with in the throat, Suffocation by smoke or gases and Asthma.

2

(Theory)10

(Practical)

II A. First aid related with Heart, Blood and Circulation ● Basics of The heart and the blood circulation.

● Chest discomfort, bleeding.

B. First aid related with Wounds and Injuries ● Type of wounds, Small cuts and abrasions

● Head, Chest, Abdominal injuries

● Amputation, Crush injuries, Shock C. First aid related with Bones, Joints Muscle related injuries

● Basics of The skeleton, Joints and Muscles. ● Fractures(injuries to bones).

D. First aid related with Nervous system and Unconsciousness ● Basics of the nervous system.

● Unconsciousness, Stroke, Fits–convulsions–seizures, Epilepsy.

E. First aid related with Gastrointestinal Tract ● Basics of The gastrointestinal system.

● Diarrhea, Food poisoning.

F. First aid related with Skin, Burns ● Basics of The skin.

● Burn wounds, Dry burns and scalds (burns from fire, heat and

steam).

● Electrical and Chemical burns, Sunburns, heat exhaustion and heat

stroke.

● Frostbites(cold burns), Prevention of burns, Fever and Hypothermia.

G. First aid related with Poisoning ● Poisoning by swallowing, Gases, Injection, Skin

H. First aid related with Bites and Stings ● Animal bites, Snake bites, Insect stings and bites

I. First aid related with Sense organs ● Basic of Sense organ.

● Foreign objects in the eye, ear, nose or skin.

● Swallowed foreign objects.

2

(Theory)10

(Practical)

J. Specific emergency satiation and disaster management ● Emergencies at educational institutes and work

● Road and traffic accidents.

● Emergencies in rural areas.

● Disasters and multiple casualty accidents.

● Triage. K. Emergency Child birth

III Basic Sex Education

● Overview, ground rules, and a pre-test

● Basics of Urinary system and Reproductive system.

● Male puberty—physical and emotional changes

● Female puberty—physical and emotional changes

● Male-female similarities and differences

● Sexual intercourse, pregnancy, and childbirth

● Facts, attitudes, and myths about LGBTQ+ issues and identities

● Birth control and abortion

● Sex without love —harassment, sexual abuse, and rape

9

(Theory)

IV Mental Health and Psychological First Aid ● WhatisMentalHealthFirst Aid?

● MentalHealthProblemsinthe India

● TheMentalHealthFirstAidActionPlan

● UnderstandingDepressionandAnxietyDisorders

● CrisisFirstAidforSuicidalBehavior&Depressivesymptoms

● WhatisNon-SuicidalSelf-Injury?

● Non-crisisFirstAidforDepressionand Anxiety

● CrisisFirstAidforPanicAttacks,Traumaticevents

● UnderstandingDisordersinWhichPsychosismayOccur

● CrisisFirstAidforAcutePsychosis

● UnderstandingSubstanceUseDisorder

● CrisisFirst Aid forOverdose,Withdrawal

● UsingMentalHealthFirst Aid

2

(Theory)10

(Practical)

●

SuggestedReadings: ● IndianFirstAidMannual-https://www.indianredcross.org/publications/FA-manual.pdf ● RedCrossFirstAid/CPR/AEDInstructorManual • https://mhfa.com.au/courses/public/types/youthedition4 • Finkelhor,D.(2009).Thepreventionofchildhoodsexualabuse.Durham,NH:CrimesAgainstChi

ldrenResearchCenter.www.unh.edu/ccrc/pdf/CV192.pdf

• KantorL.&LevitzN.(2017).Parents’viewsonsexeducationinschools:HowmuchdoDemocratsandRepublicansagree?PLoSONE, 12(7):e0180250.

• Orenstein,P.(2016).Girlsandsex:Navigatingthecomplicatednewlandscape.NewYork,NY:Harper. • Schwiegershausen,E.(2015,May28).TheCut.www.thecut.com/2015/05/most-women-are-catcalled-

before-they-turn-17.html • Wiggins,G.&McTighe,J.(2008).Understandingbydesign.Alexandra,VA:ASCD. • https://marshallmemo.com/marshall-publications.php#8

SuggestedContinuousEvaluationMethods: Assignments,Presentation,GroupDiscussion,andMCQ Suggestedequivalentonlinecourses:

● https://www.redcross.org/take-a-class/first-aid/first-aid-training/first-aid-online

● https://www.firstaidforfree.com/

● https://www.coursera.org/learn/psychological-first-aid

● https://www.coursera.org/learn/mental-health Further Suggestions:………………………………………………………………………………………………..

http://www.indianredcross.org/publications/FA-manual.pdf

http://www.unh.edu/ccrc/pdf/CV192

http://www.thecut.com/2015/05/most-women-are-catcalled-before-they-turn-17.html

http://www.thecut.com/2015/05/most-women-are-catcalled-before-they-turn-17.html

https://marshallmemo.com/marshall-publications.php#8

http://www.redcross.org/take-a-class/first-aid/first-aid-training/first-aid-online

http://www.firstaidforfree.com/

http://www.coursera.org/learn/psychological-first-aid

http://www.coursera.org/learn/mental-health

SEMESTER III COURSE OUTLINES

COURSE OUTLINE

Course Name: Management & Cost Accounting


Programme BBA


Semester III

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite NA

Course Overview

Management accounting provides information of firm’s financial condition and results of its

activities through three standard financial statements, i.e., the balance sheet, income statement and

statement of cash flows. This course focuses on decision facilitating information for improvement

in specific decisions such as to set better prices, to cut costs productively, or to make better

allocation of resources and has crucial managerial uses for planning, implementing and controlling

the firm’s activities.

Course Outcomes

After completing the course, students should be able:

CO1 To give the basic knowledge about the Management and

cost accounting

CO2 To differentiate between the basic concepts of Management Accounting and cost

ascertainment.

CO3 To analyze the concepts pertaining product and process costing

CO4 To develop the expertise on marginal costing

CO5 To Formulate the control mechanism using budgetary control

Course Content

Unit I: Introduction to Management & Cost Accounting 10 lecture hours

Introduction: Meaning, Nature and Scope of Management Accounting, Functions, Relationship of

Management Accounting, Financial Accounting and Cost Accounting

Unit II: Costing Techniques 12 lecture hours

Cost Accounting: Nature and Scope of Cost Accounting, Cost concepts and classifications,

Methods and Techniques, Installation of a Costing System; Accounting for Material, Labor and

Overheads

Unit III: Product Costing 11 lecture hours

Product Costing: Single unit costing-preparation of cost sheet; Process costing,

Contract costing (Elementary numerical problems)

Unit IV: Marginal Costing 6 lecture hours

Marginal Costing and Absorption Costing, Break-even analysis

Unit V: Budgetary Control 6 lecture hours

Budgetary Control- Meaning, pre-requisites, installation and process; Budget Reports, essentials

of a good budget report, Concepts of capacity; Types of budgets (sales, capital, operating expenses

budgets etc.); Operating Budget, expenses budget, cash budget, Master Budget; Fixed vs. flexible

budgets; Budgeting and Variance Analysis; Control ratios; and Zero Based Budgeting.

Textbooks

Recommended Textbook:

Maheshwari S.N., Advanced Problem and Solutions in Cost Accounting

Supplementary Readings:

Khan and Jain, Management Accounting

Gupta, S.P., Management Accounting

COURSE OUTLINE

Course Name: Business Law


Programme BBA


Semester III

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite Basic understanding of law

Course Overview

This course is designed to enhance the legal literacy of BBA students by developing a body of

legal knowledge and honing legal instincts that will help business leaders attain a competitive edge

and promote long-term success. Building on the basic legal concepts, the course will refine

students' understanding of how law affects all aspects of business and develops a deeper

appreciation of how legal systems operate and how to operate within the boundaries of legal

systems. In this course, students will gain a sense of when and how the legal system may affect

them in a business setting, particularly in the areas of Contract law, Sales of goods act, Partnership

act,Company act and government regulation of business. Students will also discuss situations

involving choices that may reach beyond the requirements of the law. When the student’s study,

they will explore how such situations arise and how they might be solved or even prevented.

Course Outcomes


CO 1:Explain the basic concepts related to Indian contract law, Performance of contract as

applicable in a business organization. (K2)

CO2: Explain the doctrines and the rights related to Sale of goods Act, 1930 in a business setting

for an ethical business environment.(K3)

CO 3: Use appropriate negotiable instruments in business transactions (K3)

CO 4: Discuss the formation and winding-up of companies in an Indian organizational context.

(K2)

CO 5: Apply the concepts of Indian Partnership Act, 1932 related to its registration, dissolution

and its effects on its non-registration for better functioning of a business organization. (K4)

Course Content

Unit 1: Indian Contract Act 1872 9 lecture hours

The Indian Contract Act 1872: Scope of the Act, Essential of A Valid Contract, Agreement,

Performance of Contracts, Breach of Contract & Remedies, Quasi-Contracts, Contract of Bailment

& Pledge, Contract of guarantee.

Unit II: Sales of Goods Act 1930 9 lecture hours The Sale of Good Act, 1930: Formation of Contract, Meaning of term Goods-Types of goods,

Price of goods, Conditions & Warranties, Rights of an Unpaid Seller, Performance of the Contract

of Sale, Doctrine of Caveat Emptor-Exceptions of Doctrine of Caveat emptor.

Unit III: Negotiable Instruments Act, 1881 9 lecture hours

The Negotiable Instruments Act, 1881: Nature and Types of negotiable instruments, Negotiation

and Assignment, Holder-in-Due Course, Dishonor and Discharge of Negotiable Instrument;

Arbitration

Unit IV: The Companies Act,2013 9 lecture hours

Nature and Type of Companies, Formation of Companies, Memorandum and Articles of

Association (Case Study-Ashbury Rly Carriage and Iron Co Ltd Vs Riche), Doctrine of

Constructive Notice and Indoor Management (Case Study- Royal British Bank Vs Turquand)

Doctrine of Ultra vires, Prospectus, Share capital, Membership, Meetings and Winding-Up

Practical work: Analyze the circumstances for winding up of 2 companies

Unit V: Indian Partnership Act 1932 9 lecture hours

Definitions of firm, Partner, Partnership, Types of Partnership,Rights of Partners, Duties of

Partners, Position of Minor as a Partner in partnership, Registration of Partnership Firm, Process

of registration, Partnership Deed, Alteration in Partnership Deed, Role of Registrar, Effect of Non-

registration of Partnership Firm, Dissolution of partnership firm, Difference Between dissolution

of firm or dissolution of partnership.

Practical work: Analyze the circumstances for dissolution of 2 Indian Firms.

Textbooks 1. Tejpal Seth, Business Law, 3rd Edition, Pearson

Reference Books

1. M.C. Kuchhal and Vivek Kuchhal, Business Law, 2018 edition, S Chand Publishing.

2. N.D. Kapoor, N.D. Kapoor's Elements of Business Law,2019 edition, Sultan Chand &

Sons (P) Ltd.

3. Dr. B. K. Singh, Dr. Angad Tiwary, et al., Business Law,2018 edition, SBPD

Publications.

4. Dr.P. K Pandey, Business Law,1st edition, Mahaveer Publications.

5. P. P. S. Gogna, Business Laws, 2018 edition, S. Chand Publishing.

6. S.B.Mathur, Business Law, 2015 edition, McGraw hill education (India) Pvt Ltd.

7. P.C Tulsian, Business Law,4th Edition, McGraw hill education (India) Pvt Ltd.

8. Avtar Singh, Business law, 11th edition, EBC.

9. R.S.N.Pillai, Business law, 2010 edition, S. Chand Publishing.

10. Ashok Sharma, Business law, 2015 edition, V.K Global publications Pvt Ltd.

COURSE OUTLINE

Course Name: Production Management


Programme BBA


Semester III

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite

Course Description:

Production management involves the integration of numerous activities and processes to produce

products and services in a highly competitive global environment. Many companies have

experienced a decline in market share as a result of their inability to compete on the basis of product

design, cost or quality. Most now agree that world class performance in operations, i.e., in product

design, manufacturing, engineering and distribution, is essential for competitive success and long

term survival. This course considers the operations from a managerial perspective. We will

consider key performance measures of operations (productivity, quality and response time) as well

as important concepts for improving the performance of operations along these dimensions. At the

end of the course students will have a fair understanding of the role Production/Operations

Management plays in business processes. Emphasis is given both to familiarization of various

production processes and service systems, and to quantitative analysis of problems arising in the

management of operations.

Course Content:

Unit I

Introduction to Production Management: 10 Lecture hours

History of Production Management; Definitions of Production Management; Production Process;

Production: The Heart of an Organization; Objectives of Production Management; Scope of

Production Management; Importance of Technology in Production

Unit II

Concept of Forecasting: 10 lecture hours

Purpose of Sales Forecasting, Basic Elements of Forecasting, Importance of Forecasting,

Objectives of Forecasting, Classification of Forecasting; Qualitative and Quantitative Techniques

of Forecasting

Unit III Product Selection; 10 lecture hours

Definitions of Product Design and Development: Need for Product Design and Development, Origin

of the Product Idea and Selection from Various Alternatives, choosing among Alternative Products,

Modifying the Existing Products, Sources of Product

Unit IV Nature of Production Planning and Control (PPC): 7 Lecture hours

Types of Plans, Elements of Production Planning, Strategy of Production Planning, Aggregate

Planning; Main Functions of Production Planning and Control (PPC)

Unit V Facility planning: 8 lecture hours

Location decision, Factors affecting location decision, Plant Location Methods, Four Basic Lay Out

Formats in Operation

Introduction to Quality Management:- Concept of Quality and its Dimensions, Evolution of Quality

concept, Quality Guru & contribution, Quality Tools and Techniques:-Total Quality Management,

Concept of Six Sigma

Text Book

William J. Stevenson. Eighth Edition, Irwin / McGraw-Hill

Reference Book

Production Management by TelsangMartand S Chand Publication

COURSE OUTLINE

Business Policy F010302TB

Programme BBA


Semester III

Instructor(s)

Credits 3

No of Sessions 45

Course Overview:

Business Policy is an exciting, challenging course that focuses on how firms formulate,

implement and evaluate strategies. Students will learn Business Policy concepts and techniques.

Students use this knowledge to chart the future direction of different organizations. The students

will be able to make strategic decisions to guide the organization to achieve its vision and

mission.



CO1

Understand and explain the basic concepts and principles associated with

business policy. K2

CO2 Apply business policy concepts for effective decision making in competitive

environment. K3

CO3 Develop business continuity plan to exploit opportunities available in the

market. K6

CO4 Analyse and apply corporate level strategies to build and sustain competitive

advantage. K4

CO5 Adapt business ethics and contribute to corporate social responsibilities. K6

Course Contents

Unit-1: introduction to Business Policy 7 Lecture hours

Introduction, Definition of Business Policy, Nature & importance of Business Policy, Types of

Policies, Business Policy Statements, Factors influencing Business Policy, Business Policy vs.

Strategy, Development and Classification of Business Policy; Mechanism of policy making Policy

decisions and their impact on Business Strategies, Corporate Culture

Unit-2: Responsibilities & Tasks of Top Management and Business Policy and Decision

Making 8 Lecture hours Introduction, Factors Considered Before Framing Business Policies, Steps Involved in Framing

Business Policies, Policy Cycle and its Stages, Implementation of Policy Change, Role of Policies

in Strategic Management, Business Policy and Decision Making

Responsibilities & Tasks of Top Management: Objectives of Business, Characteristics,

Classification, Types of objectives and their overall Hierarchy, setting of objectives, Key areas

involved; Corporate Planning; Concept of long-term planning, Strategic Planning, Nature, Process

& Importance

Unit-3: Business Continuity Plan 10

Lecture hours

Introduction, Concepts of Business Continuity Plan (BCP), Relevance and Importance of BCP,

Steps in Business Continuity Plan, Business Impact Areas, BCP and its Influence on Strategic

Management, BCP and its Influence on Policy Making, Contingency Planning

Unit-4: Corporate Strategies and Concept of Synergy

10 Lecture hours Corporate Strategy Concept, Components, Importance, and Strategy Formulation: Concept,

Process & Affecting Factors. Strategy Evaluation: Process, Criteria, Environmental Analysis,

Resource Analysis

Concept of Synergy: Types, Evaluation of Synergy, Capability Profiles, Synergy as a Component

of Strategy & its relevance

Unit-5: Business Ethics and Corporate Social Responsibility 10 Lecture hours

Introduction, Ethics and Values, Ethical Conduct and Unethical Conduct, Impact of Ethical

Conduct, Corporate Social Responsibilities (CSR), Business obligations, Social Audit and

Corporate Governance

Text Books:

1. Strategic Management, Kazmi, Azhar and Kazmi, Adela, 4th Edition, McGrawHill, New

Delhi

Reference Books:

1. Strategic Management and Business Policy, Lawrence, R. Jauch and William F. Glueck;,

- McGraw – Hill Education.

2. Strategic Management, Hitt Michael A, Ireland R. Duane, Hoskisson Robert E.,

Manikutty S., 9th Edition, Cengage Learning, New Delhi

3. Strategic Management and Business Policy Thomas L. Wheelen and J. David Hunger,

11/e Pearson, New Delhi

4. Strategic management, Text and cases Dess, Lumpkin and Eisner, 3rd Edition, Tata

Mcgraw Hill, New Delhi

5. Strategic Management: Concepts and Cases, David, Fred R., 13th edition, Pearson

Education Inc., 2011

6. Exploring Corporate Strategy Jhonson, Scholes and Whittington, 7th Edition, Pearson,

New Delhi

7. Crafting and Executing Strategy, Thompson, Strickland, Gamble, and Jain, Tata Mcgraw

Hill, New Delhi

COURSE OUTLINE

Course Name: Business Communication F010303TA

Programme BBA


Semester III

Instructor(s) Prof. Pratibha Pandey

Credits 3 Credit

No of Sessions 45

Prerequisite

Course Overview

Business Communication focuses on the organizing, planning and analysing of business activities

that are required to efficiently manage and run a business. The students will learn the role of

effective business communication for a successful organisation in a saturated global business

environment and will gain the knowledge and skills required to work for businesses of all sizes -

from multinational companies to start-ups. Business communication is the art of communicating

as clearly, precisely and directly as possible. Embellished, ambiguous and emotional language has

no place in business communication. Regardless of whether it is about writing an email, drafting

a proposal, giving a presentation or speaking in a meeting, a strong hold on business

communication will help the student to confidently face the requirements of the corporate world.

Course Outcomes


CO1 Illustrate the elements, principles and barriers of business communication, and explain its

significance for business. (K3)

CO2 Apply verbal and non-verbal communication, various communication styles and required listening

skills subsequently develop their reading and comprehension skills. (K3)

CO3 Interpret the notion and purpose of business letters, messages and mails thereby enhancing their

skills for applying these concepts in drafting clear and concise business letters. (K3)

CO4 Analyse the basic essence of business etiquettes and the essentials of business presentation to

develop a confident personality by learning and practicing. (K4)

CO5 Analyse the essentials of Modern forms of communication and evaluate their importance. (K4)

Course Content

Unit I: Introduction to Business Communication 8 lecture hours

Business Communication, significance of business communication in business organizations,

Objective of communication, Communication process, Elements of communication, Dimensions

of communication; Channels of communication; Effective communication. Simulation exercise on

Channels of Communication, Principles of communication. Barriers of Communication.

Overcoming barriers of communication.

Unit II: Interpersonal Communication and listening skills 10 lecture hours

Communication and the self; Communication Styles, Interpersonal influence, Verbal and Non-

verbal Communication, Videos/clippings, Discussion on various verbal and non-verbal

communications utilisedon a daily basis, Types; Strategy of listening, Improving listening skills,

Determining the Purpose and Type of Messages, Choosing a channel and medium for different

messages, Different approaches for organizing the business message: Direct, indirect and

persuasive approach

Unit III: Business Letters and messages 12 lecture hours

Need, Functions and Kinds of Business Letters, Significance of Layout of Letter Writing, Different

layouts, Types of Letter Writing: Preparing Good and Neutral News Messages, Routine Claims,

Routine Requests, Procedural Messages- Circulars, Agenda, Notice, Office Orders,

Memorandums. E-mail, Guidelines for preparing E-Mail messages, Effective use of E-mail.

Exercise on Email Writing, Voice and Wireless Communication, Its advantages for business, Cell

Phone Calling, Teleconference, Videoconferencing.

Unit IV: Business Etiquettes Business Presentation 8 lecture hours

Concept of Business etiquettes, Personal grooming, Rules of Eye contact, Body language,

handshakes, Dressing and Grooming, Norms of Business Dressing. Workplace etiquettes:

Punctuality, Prioritizing work, staying positive, Business Meals, Table Manners; Norms of

business meals.Concept of Business Presentation, essentials of business presentation, Organizing

the Content of presentation, Layout of effective business presentation Audience analysis

Unit V: Modern forms of communication 7 lecture hours

Modern forms of communication, International communication, Cultural Sensitiveness and

cultural context, Writing and presenting in international situations

Textbooks

1. Communication Skills, Lata, P., Kumar, S. (2015), Oxford Publications

Reference Books

1. Soft Skills for Everyone, Butterfield, J. (2020), Cengage Learning

2. Business Communication: Essential Strategies for 21st Century, ShaliniVerma (2014), 2nd

Edition, Vikas

Publication.

3. Business Communication, Chaturvedi, P.D, Chaturvedi, M. (2017) Pearson

COURSE OUTLINE

Course Name: Warehouse operation Management

Course Code: BSB02T1002

Programme BBA in Logistics & Supply

Chain Management


Semester III

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite

Catalog Description

This course is designed to help students to understand the function of Warehouse operation

management and processes of organization operations. It includes analysis of industrial operation

and its important roles to manage the entire supply chain, smoothness and accuracy. Be the

completion of this course students should be able to: Analyze issues involved in industrial

operation management and its function and WMS

To cover the entire structure of service enterprise (the service delivery system, facility location

and layout), and managing service operations (quality and productivity, queuing, facilitating

goods, capacity and demand).

Course Outcome:

CO1: Understanding the concept of uncertainty, disruption and risk. What are various sources

of risk to the business and supply chain.

K3

CO2: Identification of various types of risk in the supply chain and logistics and its

consequent impact on business and competitiveness.

K3

CO3: Use of qualitative and quantitative techniques to evaluate and assess risk in the supply

chain.

K4

CO4: Developing various risk strategies and its implementation to reduce the negative impact

of the supply chain as well as business.

K4


Course Content

Unit I: Overview of Warehouse management 9 lecture hours

Overview of Warehouse Management, Fundamental of Warehouse Management, Need of

warehouses, Types of warehouses, Functions of warehouse, Centralized warehouses, D-

Centralized warehouses.

Unit II: Significance of Warehouse management, roles & function 9 lecture hours

Advantages of warehouse for business, Importance of WMS in LSCM operation, Key operations

of warehouse, inbound operation procedure, outbound operation procedure, Material Return,

procedures, Inventory management in warehouses, Documentation require for Warehouse

operation ( GRN, Put away, location master,picking,packing, dispatch – transport & legal *E-way

bill etc.)

Unit IIIWarehouse Management System (WMS-System) 9 lecture hours

Introduction of WMS software system in warehouses, integrations with entire supply chain.

Introduction of ERP/SAP software system in warehouses , Security system in warehouse

management , General safety procedures in warehouses, Safety practices of materials in

warehouses, Material handling procedures in warehouses, Types of MHE

Unit IV – Automation in warehouse management 9 Lecture hours

Types of AGV and robots in warehouses, Traffic management in warehouses, Emergency

evacuation in warehouses, Lay out design management, Best practices in warehouse, Stock audit

procedure in warehouses, Stock audit procedure in warehouses, Cost optimization process in

warehouses

Unit V- Best practices in warehouse for Cost optimization 9 lecture hours

Technology and information in service operations. ERP systems, customer relationship

management, call centers, help desks, service desks, feedback and evaluation of service through

computers, Service capacity. Psychological aspects of service delivery., Structure: networks,

Managing Demand and supply of services, Speed and quality of services, Total Quality Systems,

Management and controls, Productivity and performance measurements, Jobs & responsibility of

service operation manager, Security management in Warehouses. Best utilization of storages

space, Best utilization of storages manpower, Best utilization of MHE, Integration with other

department, coordination with vendors, freight forwarders, and coronation for Transportation,

Team management, TAT,KRA,KPI ,Location Master and its importance, Challenges in WMS

operation , Job responsibility of warehouse manager

RECOMMENDED TEXT BOOK AUTHOR & PUBLICATION

Warehouse Management: A Complete

Guide to Improving Efficiency and

Minimizing Costs in the Modern

Warehouse

by Gwynne Richards (Author)

● Publisher: Kogan Page; 1 edition (3 June 2011)

● Language: English

● ISBN-10: 0749460741

● ISBN-13: 978-0749460747

Reference Books

a) Modeling the Supply Chain-2nd edition; Shapiro, Jeremy F, Duxbury Applied Series

b) Logistics and Supply Chain Management; Christopher, M (1992), Pitman Publishing, London.

c) Logistics and Supply Chain Management Cases and Concepts; Raghuram and Rangaraj,

Macmillan

d) Supply Chain Management; N. Chandrasekaran, Oxford e) Supply Chain Logistics

Management-2nd Edition; Bowersox, Closs, Cooper, McGraw Hill f) Supply Chain Management;

Dubey, Kumar Sai, New Century

e)Warehouse Management: A Complete

Guide to Improving Efficiency and

Minimizing Costs in the Modern

Warehouse

● Publisher: Kogan Page (July 15, 2011)


● ISBN-10: 0749460741

● ISBN-13: 978-0749460747

https://www.amazon.in/Gwynne-Richards/e/B004JZAZ6Q/ref=dp_byline_cont_book_1

COURSE OUTLINE

Course Name: STOCK MARKET TRADING

Course Code:

Programme BBA


Semester III

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite Financial Management

Course Overview

This course is designed to prepare students to evaluate problems and make decisions using

Statistical analysis of data. Students can use these processes in any course where data is analysed

and interpreted. Statistics is vital to all aspects of industry. The quantitative evaluation of a problem

will often yield a different, more informed decision than a subjective one. This knowledge also

makes students to comprehend and analyse enormous number of statistics they encounter everyday

outside of work. The focus is on concepts development and its application for problem solving and

decision making by effectively using different statistical tools.

Course Outcomes


CO1 Recognize the basic concepts of the stock market trading. (K2)

CO2 Examine various situations where best portfolio can be made (K3)

CO3 Apply the concepts of statistics to find relation between beta and return. (K4)

CO4 Analyse the concepts of Fundamental and technical analysis to know the stock

movement. (K5)

CO5 Provide a valuable portfolio with proper decision making skills. (K5)

Course Content

Module1 – Basic of Trading and Understanding Candlesticks & Indicator 8 lecture hours

Trading Vs Investing Vs Gambling, Types of Trading, and Players in the Trading Industry, Orders

and Order Properties. Why People Trade (Utilitarian Traders, Profit Motivated traders), Cardinal

Rules ofTrading, FA,TA,Traders.

Module 2- Preparation for the Trading 7 lecture hours

Introduction to Investment Strategies & Analysis, Qualitative vs. quantitative analysis, technical

vs. fundamental analysis, value vs. growth investing, Introductory concepts: margin, shorting,

stock splits, market capitalization, dividends, stock market psychology Stock Market Simulation

Module 3– Tools of trading using analysis: 10

lecture hours

Company Analysis CashFlow,EPS,P/E,BookValue,

Price to Book Holding,Volume,OpenInterest, Beta, ratio analysis, Introduction to stock chart

terminology / concepts: trends, channels, support and resistance, volume Reading, Using technical

analysis (stock charts) for buy decisions: market bottoms, chart formations & consolidations,

timing buy points

Module 4– Intraday Trading strategies 10 lecture hours

Identifying Stocks in Play for Intraday ( Stocks in News, Earnings, Policy announcements, Most

actives, Contrary Behavior) ( Less than 3 to focus on ),Keep track of key levels and inflection

points on SIP, Know what sectors are in play, and what stocks within those sectors are strong or

weak., Look at different time frames, 1min, 5min, 15min, 30min, daily, monthly and yearly.,

Make one good trade and not necessarily one profitable trade, Stick to one stock on the open,

Focus on Buying supports, shorting resistance, playing held bids, held offers, consolidation and

ranges, Trade in the direction of intraday sentiment. First figure out where you think the market

is likely to move, don’t chase price highs or lows. Make the market show you that it is making a

higher low (uptrend), a lower high (downtrend), or holding support/resistance (range). Stop loss

level

Module 5 – Best Practices in Trading & Trading Psychology 10 lecture hours

Reading Inter market Themes (Pro Risk Vs Anti Risk, Dollar weakness, Interest Rates), Reading

Volume (Volumes, Delivery %, OI), Reading Sector themes (Strength in metals, Oil,

Commodities), Stresses for Traders: Excessive risk taking, Changing markets, Unrealistic

Expectations,

Text Book:

1. NCFM Modules

Departmentof

Higher Education

U.P.Governmen

t, Lucknow

Co-curricularcourse:Semester-3

CourseTitle:PhysicalEducationandYo

ga


SteeringCommittee

Mrs. Monika S. Garg, (I.A.S.),ChairpersonSteeringCommittee

AdditionalChiefSecretary Dept.ofHigherEducationU.P.,Lucknow


Prof.HareKrishna Professor,Dept.ofStatistics CCSUniversityMeerut,U.P.

Dr.DineshC.Sharma AssociateProfessor K.M.Govt.GirlsP.G.CollegeBadalpur,

G.B.Nagar,U.P.


Name Designation Department College/University

Dr.SheelDharDubey AssistantProfessor Physicaleducation DDUGovt.PGCollage, Lucknow

Dr.GunjanShahi AssistantProfessor Physicaleducation MBPGovt. PGCollage, Lucknow

Syllabus:PhysicalEducationandYoga

Programme:Certificate

Year:First Semester:Forth

Co-CurricularCourse

CourseCode:Z040401 CourseTitle:PhysicalEducationandYoga

Courseoutcomes:

StudentswilllearntheintroductionofPhysicalEducation,Conceptoffitnessandwellness,Weightmanagementandli

festyleofanindividual.ThestudentwillalsolearnabouttherelationofYogawithmentalhealthandvalue

Education.InthiscoursestudentwillalsolearnabouttheaspectsoftheTraditionalgamesofIndia.

Credits: 2

Compulsory


TotalNo.ofLectures-Tutorials-Practical(inhoursperweek):L-T-P:2-0-0

Unit

Topics

No.

ofLecture

s

Total=30

I

PhysicalEducation:

● Meaning, Definition,AimandObjective.

● MisconceptionAboutPhysicalEducation.

● Need, Importance andScopeofPhysicalEducationintheModernSociety.

● PhysicalEducationRelationshipwithGeneralEducation.

● PhysicalEducationinIndiabeforeIndependence.PhysicalEd

ucationinIndiaafterIndependence.

6 Theory

II

ConceptofFitnessandWellness:

● Meaning, DefinitionandImportanceofFitnessandWellness.

● ComponentsofFitness.

● FactorAffectingFitnessandWellness.

WeightManagement:

● MeaningandDefinitionofObesity.

● CausesofObesity.

● ManagementofObesity.

● Healthproblemsdueto Obesity.

Lifestyle:

● Meaning,Definition,ImportanceofLifestyle.

● FactoraffectingLifestyle.

● RoleofPhysicalactivityinthemaintainsofHealthyLifestyle.

5 Theory

3Practical

III

YogaandMeditation:

● Historicalaspectofyoga.

● Definition,typesscopes&importanceofyoga.

● Yogarelationwithmentalhealthandvalue education.

● YogarelationwithPhysicalEducationandsports.

● DefinitionofAsana,differencesbetweenasanaandphysicalexercise.

● Definitionandclassificationofpranayama.

● Differencebetweenpranayamaanddeepbreathing.

● Practical: Asana, Suraya-Namaskar, Bhujang Asana, Naukasana,

Halasana,Vajrasan,Padmasana,Shavasana,

Makrasana,Dhanurasana,TadAsana.

Pranayam:Anulom,Vilom.

2 Theory

6Practical

IV

TraditionalGamesofIndia:

● Meaning.

● TypesofTraditionalGames-

Gilli-Danda

Kanche

Stapu

Gutte,etc.

● Importance/BenefitsofTraditionalGames.

● HowtoDesignTraditionalGames.

RecreationinPhysicalEducation:

● Meaning, DefinitionofRecreation.

● ScopeandImportanceof Recreation.

● GeneralPrinciplesofRecreation.

● TypesofRecreationalActivities.

● Aerobicsand Zumba.(FirIndiaMovement)

2 Theory

6Practical

SuggestedReadings:

Singh,Ajmer,PhysicalEducationandOlympicAbhiyan, “KalayaniPublishers”,NewDelhi,RevisedAddition,

2006

Patel, Shri krishna, Physical Education, “Agrawal Publishers”, Agra, 2014-

15Panday,Preeti,SharirikShiksha Sankalan,“KhelSanskritiPrakashan,Kanpur

KamleshM.L.,“PhysicalEducation,Factsandfoundations”,FaridabadP.B.Publications.

B.K.S.Yengar,"LightandYog. YogaDeepika",GeorgeAllenofUnwin

Ltd.,London,1981.BrajBilari Nigam, Yoga Power "TheKpath of Personal achievement"

Domen and Publishers,NewDelhi, 2001.

IndiraDevi,

"YogaforYou",Gibbs,SmithPublishers,SaltLakeCity,2002DomenandPublishers,New

Delhi-2001.

Jack Peter, "Yoga Master the Yogic Powers", Abhishek Publications, Chandigarh,

2004.JaniceJerusalim, "AGuideTo Yoga"ParragonBath,Baiihe-2004.

ननननन,नननननननन,नननननननननननननननननन,

"नननननननननननननननननन",नननननननन, 2007

SuggestedContinuousEvaluationMethods:

⮚ Assignments(10)

⮚ Presentation(10)

⮚ Attendance( 5)

⮚ Finalexam (75)

Suggestedequivalentonlinecourses:

● IGNOU.

● RajarshiTandanOpenUniversity.

Further Suggestions:……………………………………………………………………………………………..

SEMESTER IV COURSE OUTLINES

COURSE OUTLINE

Course Name: Supply Chain Management


Programme BBA


Semester IV

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite

Course Description:

A supply chain is involved in processing or using these materials or even providing services to

customers using these materials. Professionals in these fields also work with processes and

increasing efficiencies with processes. Operations and supply chain professionals have a place in

all of these environments. Consider environments where there are large volumes of movement;

movement of people, product, raw material, data, money or consumers. This occurs in almost any

environment and any industry.



CO1

Understand and explain the basic concepts of Supply Chain Management & its

relevance in business environment.(K2)

CO2 Apply basic insight of supply chain network with demand and supply forecast.(K3)

CO3 Analyze the market demand &supply benchmarks affecting the product availability

and tools of optimization.(K4)

CO4 Appraise transportation network design within supply chain operations.(K4)

CO5 Analyze the importance of inventory management and different costs associated

with it. (K5)

Course Content:

Unit I Introduction 9 Lectures Hours

Introduction, Definition of Supply Chain Management, Evolution of the Concept of

Supply Chain Management, Key Drivers of Supply Chain Management, Typology of

Supply Chains, Cycle View of Supply Chain, Problems in SCM and Suggested Solutions

Unit II Components of SCM 9 Lectures Hours

Introduction, Three Components of SCM, Demand Management, Demand Forecasting;

Introduction, Supply Management, Evolution of ERP, Concept of ERP in SCM, Quick

Response and Accurate Response System in SCM, Use of Other Planning Strategies

Unit III Understanding the Benchmarking Concept 9 Lectures Hours

Introduction, Understanding the Benchmarking Concept, Benchmarking Process,

Benchmarking Procedure, level of Product Availability and factors affecting the optimum level

of product availability, Optimizing availability of maintenance, repair and operation

inventories

Unit IV New Developments in Supply Chain Management9 Lectures Hours

Introduction, New Developments in Supply Chain Management, Outsourcing Supply Chain

Operations, Co-Maker ship, The Role of E- Commerce in Supply Chain Management, Green

Supply Chain Management, Distribution Resource Planning, World Class Supply Chain

Management

Unit V Economies of scale 9 Lectures Hours

Introduction, Role of cycle inventory in a supply chain, Economies of scale to exploit fixed

cost and quantity decisions, Short term discounting, estimating cycle inventory, Role of

safety inventory in a supply chain and determining the appropriate level of safety inventory,

Impact of supply uncertainty on safety inventory and impact of aggregation on safety

inventory

Text Book

1. Operations Management, William J Stevenson, McGraw Hill Education (2018)

Reference Books:

1. Operations & Supply Chain Management, Chase, Jacobs & Shanker, McGraw Hill

Education (2018)

2. Productions and Operations Management, S N Chary, Tata Mc. Graw Hill (2019)

COURSE OUTLINE

Course Name: Research Methods


Programme BBA


Semester IV

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite Basic Statistics

Course Overview

Research Methods is a course designed to impart education in the foundational methods and

techniques of academic research in social sciences and business management context. Research

scholars would examine and be practically exposed to the main components of a research

framework i.e., problem definition, research design, data collection, ethical issues in research,

report writing, and presentation. Once equipped with this knowledge, participants would be well‐

placed to conduct disciplined research under supervision in an area of their choosing. In addition

to their application in an academic setting, many of the methodologies discussed in this course

would be like those deployed in professional research environments.

Course Outcomes


CO1 To illustrate the basic essence of research methodology; research objectives, research

problem selection, research hypothesis formulation, research design, including

literature reviews and critically analyze their significance for diverse decision-making

scenarios in business. (K2)

CO2 To describe the various methods of data collection to critically analyze its implications

at diverse business problems (K3)

CO3 To analyze diverse sampling techniques along with the changing problems so as

appropriateness of sampling methods can be analysed (K4)

CO4 To analyse the application of Statistical Tools and Techniques in order to identify how

research can contribute more effectively in business decision making (K5)

CO5 To interpret the essentials of data interpretation and report writing (K5)

CO6 To understand the application of different research methodologies/design through

various research papers (K6).

Course Content

Unit I: Introduction to Research 8 lecture hours

Introduction: Meaning of Research, Objectives of Research, Types of Research, Research Process,

Research Problem formulation; Research Design: Features of a good research design; Different

Research Designs; Data types; Sources of Error

Unit II: Data Collection Methods 8 lecture hours

Data Collection Methods: Benefits and drawbacks of secondary data, Observation Method,

Content Analysis, Focus Group Method, Personal Interview Method,

Measurement and Scaling: Types of Measurement Scales, classification of Scales, Scaling

techniques, Questionnaire Design: Types of Questionnaire, Design Procedure, Determining the

types of Questions

Unit III: Sampling Design 9 lecture hours

Sampling Design: Census & Sample Surveys; Steps in Sampling Design; Types of Sample

Designs, Probability and non-probability sampling, Case Study: Motorola: Projecting the moto life

style (Marketing research: an applied Orientation, By Naresh Malhotra and Das, Page No. 356-

357), Theory of estimation of sample size (Numerical on sample size calculation).

`

Unit IV: Processing & Analysis of Data 10 Lecture hours

Processing & Analysis of Data: Processing operations; problems in processing data; Types of

Analysis, Hypothesis Testing: Concepts and Steps in testing of Hypothesis, Case of Large Sample,

Case of Small Sample, ANOVA Techniques, Non-Parametric Tests: Chi-square test, Z-test, t-test,

F-test.

Advanced Data Analysis Techniques: Correlation and Regression Analysis, Quantitative estimate

of Linear Correlation, Testing the significance of Correlation Coefficient, Test of significance of

Regression parameters, Uses of Regression Analysis

Unit V: Research Report Writing 10lecture hours

Report writing and Presentation of results: Importance of report writing, Layout of Research

report; Types of Reports; Mechanism of writing a Research report; Precautions for writing report,

Guidelines for effective documentation: Diagrams; Graphs; Charts

.

Text Books

1. C.R. Kothari, Research Methodology

Reference Books

2. Banerjee S. and Roy Ramendu, Fundamentals of Research Methodology

3. Zikmund, Babin, Carr& Griffin, Business Research Methods, 8th Edition, Cengage

Learning

4. Bryman & Bell, Business Research Methods, 3rd Edition, Oxford.

5. Cooper & Schindler, Business Research Methods, Tata McGraw-Hill.

6. Panneerselvam, R., Research Methodology, PHI Learning, India.

7. Deepak Chawla and Neena Sodhi, Research methodology: Concept and Cases

COURSE OUTLINE

Course Name: Specialised Accounting


Programme BBA


Semester

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite Basics of Accountancy

Catalog Description

The objective of introducing specialized accounting, relating to Banking, Insurance companies etc,

is to give a basic understanding of how banking and insurance companies work. Banking and

Insurance companies are the backbone of our economy, provides not only support to other

industries by short term loan (Bank) but also longterm loans and other facilities (Insurance

Companies). Further basic understanding ofNon-trading Institutions, Joint Venture accounting,

Branch and Departmental Accounting, Hire purchase and Installment system, Royalty, Partnership

Accounting will help students to compete with BCOM students.

Course outcome

After completion of the course, students will be able to achieve the following course outcomes:


CO1 To be able to do the accounting of Non-trading Institutions and Joint

venture and Consignment (K2, K3, K4)

CO2 To understand the concepts of accounting of Banks and General Insurance

Companies (K2)

CO3 To demonstrate the accounting concepts of Branch, Departments, Hire

purchase, Royalty, (K3)

CO4 To be able to do the accounting of partnership firm (K3)

CO5 To do basic financial analysis of Banks and Insurance companies (K3)

Course Content

Unit I: Non-Trading Institutions, Joint venture Accounting and Consignment Accounting

9 lecture hours

Introduction of Non-trading institutions, Joint Venture and Consignment, Accounting rules and

preparation of their financial statements.

Unit II:Banking and General Insurance Company 9 lecture hours

Banking Regulation Act, IRDA, Financial Statement format, Preparation of Financial Statement

Unit III: Branch Accounting, Departmental Accounting, Hire purchase, Royalty accounting

9 lecture hours

Branch Accounting, Specific terms, financial statement, Departmental Accounting, Specific terms,

financial statement, statement of accounts, Hire purchase accounting, difference from installment

system, accounting formats, financial statements, Royalty Accounting, Systems and accounting

Unit IV:Partnership Accounting 9 lecture hours

Indian Partnership Act, Provisions, Accounting concepts, Goodwill, Admission, Death &

Retirement, Dissolution, Partners capital account,

Unit V: Analysis of Financial Statements of Banks and Insurance Companies9 lecture hours

Need and Purpose of analysis of Financial Statements, Tools for analysis of Financial Statements

Horizontal and Vertical Statements, Ratio Analysis- Liquidity, Ratio Analysis- Solvency, Ratio

Analysis- Profitability, Ratio Analysis- Market Ratios

Text Books

3. Tulsian, P.C., (2014). A textbook of Financial Accounting, Pearson Education, 2nd edition,

New Delhi.

4. Sofat, R. & Hiro, (2014), Basic Accounting, P. PHI, 2nd edition.

Reference Books

1. Ramchandran&Kakani (2013). A Textbook for Financial Accounting for Management, TMH,

2nd Edition.

2.Rajasekran (2012). A Textbook of Financial Accounting, Pearson Education, 1st edition

3. Agarwal B.D., Advanced Accounting

4. Chawla & Jain, Financial Accounting

5. Chakrawarti K.S., Advanced Accounts.

6. Gupta R.L. &Radhaswamy, Fundamentals of Accounting

7. Jain & Narang, Advanced Accounts

COURSE OUTLINE

CONSUMER BEHAVIOUR

F010402TB

Programme BBA


Semester IV

Instructor

Credits 3

No of Sessions 45

Course Overview

The course aims to impart skills in consumer insight – by understanding of the needs and wants

which exist as conscious thought and the deeper, sub-conscious motives that drive human behavior

at an implicit level. Theoretical and technological advances in the field of psychology allow

understanding of the human mind thus making it possible to evaluate opinions, test new products

and packaging, make predictions about emerging needs, design promotion and advertising

executions, and conceptualize the marketing strategy in new ways. This course aims to leverage

psychological knowledge to enhance consumer insight, and is based on a consideration of how the

brain works, what factors influence consumer choice, and a critical evaluation of psychological

assessment tools. The course also reviews a range of “levers” that can be used to understand and

influence purchase behavior. The course is developed around a model of human cognition

consisting of sequential mental processing steps (e.g., awareness, interpretation, attitude, etc.) that

intervene between the marketing mix (input) and purchase behavior (output). Based on this

conceptual framework, the course covers the major topics of consumer behavior, including

attitudes, impulsive vs. deliberative purchase, psychographic profiling and assessment, brand

loyalty, experiential marketing, self and identity, and product satisfaction. The course uses a mix

of large cases, mini-cases, experiential exercises and lectures to advance these concepts.



CO1 Relate the framework of Consumer Behaviour and the fundamental concepts of marketing

significant in determining consumer behaviour so that effective marketing programs can be

designed (K3)

CO2 Analyse the psychological concepts that account for individual behaviour and how these

dimensions influence consumption related behaviour (K4)

CO3 Employ the psychological processes in determining consumer behaviour (K4)

CO4 Appraise the impact of socio-cultural fabric on consumer behaviour and the process of

consumer decision making (K3)

CO5 Adapt consumer behaviour in networked era. (K6)

Course Content:

Unit-1 Introduction to Consumer Behaviour 9 lecture hours

Introduction to Consumer Behaviour: Introduction to Consumer Behaviour; Marketing Concept;

Value, Satisfaction and Retention-Application of consumer behaviour knowledge, simple model

of consumer behaviour, Introduction to research and types, Process of Research and Problems

faced during research-Consumer Research: Process of Research and Problems faced during

research-STP: Market Segmentation - Definition and Types, Bases for Segmentation-STP:

Customer Targeting Strategies; Positioning & its Strategies, Case Study

Unit-2 Consumer and psychological aspects 9 lecture hours

Consumer Motivation: Needs, Goals & Dynamics of Motivation-Consumer Motivation: Maslow’s

Need Hierarchy theory of Motivation-Personality & consumer Behaviour: Trait Theory & its

applications-Freud’s theory and its applications, Brand Personality, Consumer Perception:

Marketing implications of Perception and elements of perception, Case study

Unit-3 Individual Determinants 9 lecture hours

Consumer Learning: What is Learning; Behavioural Learning Theories-Consumer Learning:

Effect of Learning on Consumer Behaviour-Consumer Learning: Cognitive Learning Theories -

Consumer Attitude: Attitude Formation-Consumer Attitude: Theories of Attitude, Case Study

Unit-4 Influencing and consumer decision making 9 lecture hours Reference Groups & Family Influences: Family Life Cycle, Role of Buyers-Research Paper:

Family structure & Joint Purchases-Reference Groups & Family Influences: Family Life Cycle,

Role of Buyers-Reference Groups & Family Influences: Socialization, Functions of family-

Cultural & Cross Cultural Influences: Measurement of Culture-Cultural & Cross Cultural

Influences: Religious and National Subcultures-Information Gathering & Evaluation: Information

Search, Defining criterion for choice-Information Gathering & Evaluation: Evaluation rules used

by consumers, Case study

Unit-5 Consumer Behaviour in networked era & Marketing ethics 9 lecture hours

Consumer behavior issues in online and social media context-Consumer behaviour and mass

disruption in retail-Shopping Malls –A new shopping experience-Marketing ethics and consumer

behavior, Case study


1. Schiffman, L. G., & Kanuk, L. L. (2009). Consumer Behaviour. Harlow, England:

Prentice Hall.

Reference Books

2. Solomon, M. R. (2013). Consumer Behaviour: Buying, Having, and Being, 10th global

edition. Prentice-Hall, New Jersey.

3. Solomon, M., Russell-Bennett, R., &Previte, J. (2012). Consumer behaviour. Pearson

Higher Education AU.

4. Majumdar, R. (2010). Consumer behaviour: Insights from Indian market. PHI Learning

Pvt. Ltd..

5. Ramesh, K. (2008). Conceptual Issues in Consumer BehaviourThe Indian Context.

Pearson Education India.

6. Posavac, S. S. (2015). Cracking the Code: Leveraging Consumer Psychology to Drive

Profitability: Leveraging Consumer Psychology to Drive Profitability. Routledge.

COURSE OUTLINE

Course Name: Distribution & Transportation Management

Course Code:BSB02T2002


Chain Management


Semester IV

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite

Course Description

The timely distribution of goods and services as well as a well-designed Logistics transportation

and material management network are essential to the success of any enterprise. Transportation

activities do not only impact fulfillment systems and delivery times but often constitute a large

chunk of logistics costs incurred by any company. The Distribution and Transportation

Management course offers its attendees the knowledge and skills necessary to effectively plan,

manage and control all distribution and transportation activities carried out by their companies. In

present time of intense global competition, customers are demanding more and more variety, with

better quality and service at lowest cost. This means that in order to be successful, firms need to

develop appropriate distribution strategies and transport capabilities that serve the needs of their

customers while maximizing overall profitability.

Course Outcome:

CO1: Use distribution network planning and optimization approach for optimum utilization

of resources.

K3

CO2: Apply and take into consideration the importance of choosing appropriate channels of

distribution and its importance to the company.

K3

CO3: Develop an in-depth understanding of various transportation services, to achieve

optimal order processing time.

K4

CO4: Develop an in-depth understanding of fleet management and to analyze various types

of costing associated with it.

K4

CO5: Demonstrate effective application capabilities of their conceptual understanding to the

real world business situations.

K5

Course contents

Unit I: Introduction to Logistics and Supply Chain Management 9 lecture hours

Introduction: Distribution – Definition – Need for physical distribution – functions of distribution

–marketing forces affecting distribution. Role of distribution in supply chain, Distribution Network

Planning: Various factors in distribution – delivery lead time and local facilities – optimization

approach and techniques. Physical distribution trends in India. Transportation: Scope – principles

of transportation function – relationship of transportation to other business functions.

Unit II: Channels of distribution 9 lecture hours

Role of marketing channels – channel functions – channel structure –designing distribution

channel – choice of distribution channels – factors affecting. Intermediaries: functions of

intermediaries – types of intermediaries – variables in selecting channel members – motivating –

training – evaluating channel members – modifying channel arrangements, Managing channel

conflict.

Unit IIITransportation Basics and services 9 lecture hours

Definition, Various modes of transport, Role of Transportation in Logistics, Transportation

Services: Terminal Services, Consolidation, Dispersion, Shipment Services, Vehicle Services,

Interchange, Loading & Unloading, Weighing, Tracing/Expediting. Line-Haul Services:

Reconsignment, Diversion, Pooling, Stopping in Transit, Transit Privilege. Transport

documentation: domestic and International.

Unit IV - : Fleet Development and Management 9 lecture hours

Selection of Vehicle and Equipment, Procedures for Repair and Maintenance, Recruitment

Selection and Management of Drivers, Fleet Management Replacement and Lifecycle

Management, Transportation Costing and Pricing, key Cost Drivers, Modal Rate Development,

Activity Based Costing.

Unit V- Distribution and Transportation Performance Analysis 9 lecture hours

Symptoms of Poor Transportation Management 5.7.2 Main Key Performance Indicators, Routing

Scheduling and tracking, Importance and Benefits of Route Planning and Scheduling, Vehicle

Routing and Scheduling Problems. Distribution control & Evaluation: Distribution control – stages

of control process – standards & goals– performance report - measurement – monitoring –

corrective action, Channel flow and efficiency analysis, Channel structure and intensity analysis.

IT and Industry 4.0 Application in Distribution and Transportation

Text Books

1. Supply Chain Management: Text and cases; Shah, J. (2009), Pearson, New Delhi.

Reference Books

1. Supply Chain management- Strategy, Planning & Operation-6th edition; Chopra, Meindl&

Kalra, Pearson Education

2. Logistics Management-The Supply Chain Imperative Sople V. Vinod, Pearson Education

3. Basics of Distribution Management: A Logistical Approach’, Kapoor Satish K., and

KansalPurva, Prentice HALL of India, Aug 30, 2004.

COURSE OUTLINE

Course Name: COMPANY LAW


Programme BBA


Semester IV

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite Basic understanding of law

Course Overview

Legal environment plays an important role in the management of companies. The companies

have to fulfill the various legal requirements before starting their operation. At the same time the

companies have to follow the legal procedure for their internal management. The course

‘Company Law, has been designed to give the learners the knowledge of the legal formalities

that companies have to observe in their functioning. The learners will gain knowledge regarding

the formalities that joint stock companies have to follow before starting its business. The learners

will come to know about the different documents that companies have to prepare for registering

themselves, the qualifications and functions of directors,

Besides the different kinds of company meetings, recording of minutes, role of chairman in the

meetings etc. Students will also discuss situations involving choices that may reach beyond the

requirements of the Company law.

Course Outcomes


CO 1:Explain the basic concepts related to Indian Company law, Performance of Company and

Discharge of contract in a business organization. (K2)

CO2: Discuss the concept of prospectus and the different shares and share capital issued by the

company. (K3)

CO 3: Explain the Capital Management for a company in a business setting for a financial

business environment. (K2)

CO 4: Apply the concepts of Indian Partnership Act, 1932 related to its registration, dissolution

and its effects on its non-registration for better functioning of a business organization. (K3)

CO 5: Understand the maintenance of Books of accounts by a Company and its effects towards

Corporate Social Responsibility (K2)

Course Content

Unit 1: Introduction 9 lecture hours Meaning & Definition of Company, Important Features of Company, Kinds of Company;

Formation of a Company: Promotion and Incorporation of Companies, Promoter; Duties of a

Promoter; Liabilities of Promoter; Stages of Formation of a Company; Company Forms of

Organization Vis-À-Vis Other Forms of Business Organizations: Distinction between Company

and Partnership; Distinction between Company and Hindu Undivided Family Business; Evolution

of Company Laws in India; Memorandum of Association, Articles of Association, Prospectus.

Clauses / Content of Memorandum of Association, Alteration of Memorandum of Association,

(Case Study-Ashbury Rly Carriage and Iron Co Ltd Vs Riche), Doctrine of Constructive Notice

and Indoor Management (Case Study- Royal British Bank Vs Turquand), Doctrine of Ultra vires,

Prospectus.

Unit II: Share, Share capital/Debenture 9 lecture hours

Shares, Share Capital, Membership, Kinds of Share Capital-Equity share, Preference share,

Transfer and Transmission of shares, Corporate Governance; Appointment of Directors; Duties of

Directors and their Criminal and Civil liabilities. Director’s Identification Number, Independent

Director;

Case Study: Satyam Scandal.

Unit III: Capital Management 9 lecture hours Borrowing powers, mortgages and charges, debentures, Debentures: Nature of shares or

debentures, Comparison between Share and Debenture; Company Meetings-kinds, quorum,

voting, resolutions, minutes

Unit IV: Prevention of Oppression and Mismanagement 9 lecture hours Majority Powers and minority rights, Prevention of oppression and

mismanagement, winding up of companies, its Kinds and Conduct, Modes of Winding up;

National Company Law Tribunal; National Company Law Appellate Tribunal, Constitution,

Powers, Jurisdiction, Procedure, Judicial Review; Prevention of Oppression and Mismanagement;

Winding up by the Tribunal;

Practical work: Analyze the circumstances for winding up of 2 companies;

(Case study: Foss v. Harbottle Rule - Exceptions – acts ultra vires, fraud on minority, acts requiring

special majority, wrongdoers in control, etc.

Unit V: Books of Company and Corporate Social Responsibility 9 lecture hours

Definitions-Characteristics of company-Kinds of Companies-Difference between Public and

Private Companies-Memorandum of company and its contents-Memorandum of company and its

contents-Alteration of MOA-Article of Association and Its Contents-Alteration in AOA,

Difference between AOA and MOA-Doctrine of Ultra-Vires-Doctrine of Constructive Notice

and Indoor Management- Meaning of Prospectus and contents of prospectus-Share and its types

-Debentures and types of debentures-Share Capital

Inspection and Investigation: Purpose of Inspection, Powers of Registrar, Conduct of Inspection

and Inquiry, Investigation, Types of Investigation, Investigation into affairs of Company by

Serious Fraud Investigation Office, Investigation of Ownership of Company, Powers of

Inspectors.

Textbooks 1. Company Law: Avtar Singh

Reference Books

1. Grower L.C.B., Principles of Modern Company Law

2. Ramaiya A., Guide to the Companies Act

3. Kuchhal, S.C., Modern Indian Company Law

4. Kapoor, N.D., Company Law

5. H.K. Saharay, Company Law

6. Davies., Principles of Modern Company Law

Suggested equivalent online courses:

No online course running currently.

Prescribed Journals:

1. Chartered Secretary: ICSI, New Delhi

2. Corporate Law Adviser

3. Company Law Journal

SEMESTER V COURSE OUTLINES

COURSE OUTLINE

Course Name: Entrepreneurship and small business management


Programme BBA


Semester V

Instructor(s)

5 3

No of Sessions 45

Prerequisite Business Environment

Course Overview

This course is designed to expose students to silent aspects of starting a new business and to

acquaint them with a peculiar challenges and management decisions faced by owners of small

business. It will develop such an entrepreneurial skill as identifying bossiness opportunities,

initiating, financing and developing new venture business plans. It also addresses issues of small

businesses such as legal aspects, valuation, financing, costing, location, personnel, marketing,

and competition, source of funding and constituency service.

Course Outcomes

CO1 Explain entrepreneurship and the characteristics of the entrepreneurs. (K2)

CO2 Evaluate the Entrepreneurial Development and Institutional Support System. (K3)

CO3 Explain the various business models and to help the students to develop business plan

for the initiation of an entrepreneurship firm. (K3)

CO4 Illustrate the different types of small businesses in India. (K3)

CO5 Evaluate the issues related to new venture creation in India. (K5)

Course Content

Module I Introduction to Entrepreneurship 10 Sessions

Entrepreneurship: Concept, Role & Importance in Indian Economy,Theories of

Entrepreneurship, Entrepreneurs – Evolution of concept, Types of entrepreneurs, traits of

entrepreneur, entrepreneurs Vsmanagers, Intrapreneurs, problems faced by entrepreneurs,

Women Entrepreneurs, Rural Entrepreneurs

Module IIEntrepreneurial Development & Institutional support 10 Sessions

Entrepreneurial Development and Institutional Support System. Entrepreneurship development,

Concept and Significance, Entrepreneurial Development Programmes (EDP), problems of

EDP,Institutional support to entrepreneurs, Arrangement of finance and

support from financial institutions.

Module III Understanding Opportunity and Market feasibility 10 Sessions

Idea versus opportunity- sources of ideas and the idea generation process-Understanding

environmental trends suggesting business or product opportunity gaps- Problem-Idea generation

techniques-Encouraging and protecting new ideas- Idea Generation Exercise -Opportunity

recognition process and selection of opportunities-Sources of opportunities-Details of feasibility

analysis: product feasibility- market feasibility-Organizational and financial feasibility analysis-

role of feasibility analysis in developing successful business ideas-Understanding industry

analysis and its relevance in a new firm- using five forces model to pose questions to determine

potential success of a new venture.

Module IV Small Business Management 8 Sessions

Small Business: Definitions, MSMED Act 2006, Strategic Planning and its steps for small

business, Incentives and subsidies available to small business, forms of ownership, Registration

as SSI. Management and Organization, Assessment of different forms of business organizations:

Sole Proprietorship. Partnership, LLP, Joint Stock Companies, Determination of the nature of

the business unit: Micro, Small and Medium enterprise, Comparative evaluation of feasibility

of buying an existing enterprise, setting up a new venture or starting the business through

franchising, Location strategy, Small and Tiny Business: Definition, Role in the economy and

significance

Module VNew Venture Creation: An overview 7 Sessions

New Venture Creation: Introduction, Mobility of Entrepreneurs, Models for Opportunity

Evaluation; Business plans – Purpose, Contents, Presenting Business Plan, Procedure for setting

up Enterprises, Central level – Start-up and State level – T Hub, Other Institutions initiatives.

Module VI Management of MSMEs 9 Sessions

Management of MSMEs and Sick Enterprises Challenges of MSMEs, Preventing Sickness in

Enterprises – Specific Management Problems; Industrial Sickness; Industrial Sickness in India

– Symptoms, process and Rehabilitation of Sick Units.

Text Books

5. Entrepreneurship by D.F. Kuratko & T.V. Rao,

6. Entrepreneurship: successfully Launching New Ventures- Barringer (2020) Pearson

Education Publishing.

7. Entrepreneurship & Small Business Development, By Dr. M.C. Garg,

8. Fundamental of Entrepreneurship & Small Business Management by Desai Vasant

(2021) Himalaya Publishing House.

Reference Books

8. Entrepreneurship by Hisrich& Peters 2020 TMH Publications.

9. Innovation & Entrepreneurship by Tidd, J. &Bessant . J (2021), John Wiley & Sons

10. Entrepreneurship & Innovation In corporation Morris Michael, H. Kuratko, Donald F

&Covin Jeoffrey G (2008) Cengage Learning

COURSE OUTLINE

Course Name: Managing retailing &E-Commerce



Chain Management


Semester V

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite

Course Description:

This course is designed to help students to understand the function of Retailing & Ecommerce

Logistics and processes of digital marketing operations for many new elements of digital

marketing, the supply chain and logistics world can appear mature in comparison. Nowadays, new

marketing tools and strategies must be paired with an industry that has been around for a long time.

The market is oversaturated with more and more companies looking for a logistics solution. In this

industry, it is vital to stand out from the crowd.

In current scenario the roles of digital marketing is rapidly enhanced for online business as getting

more values compare then traditional business For example,Flipkart,Amazonelogistech and many

more.

Course Outcome:

CO1: Students will be able to understand the importance of digital marketing in LSCM

operation.

CO2: will be able to understand the role of various networks of digital marketing .

CO3: Understand the Understand Online Consumer Buyer Behavior

CO4: The student will after the course Learn social media promotional techniques and

will learn LSCM business development skills through digital marketing.

CO5: After finishing the course the student will be able - Role of Mobile Marketing in

business.

Course Contents: -

Unit 1-Overview of Retailing & E-Commerce Logistics 10 Lecture Hours

Importance of Digital marketing for online business and its future, Roles of Digital marketing in

LSCM, Function of Digital marketing, Advantages of digital marketing for customers, Digital

Marketing meaning scope and importance, Internet versus traditional marketing communication,

Unit 2-Internet microenvironment, 10 Lecture Hours Use of Business to Consumer and Business to Business Internet Marketing, Internet marketing

strategy, Online buyer behavior and Model, The Marketing Mix (7-Ps) in online context,

Managing the Online Customer Experience; Planning website design,

Unit 3- Understanding site user requirement,8 Lecture Hours

site design and structure, developing and testing contents, Integrated Internet Marketing

Communication (IIMC), Objective and Measurement of Interactive marketing communication,

Digital Promotion Techniques I ,Email Marketing,

Unit 4- Opt-in-email-Permission 7 Lecture Hours Marketing, Online PR, Interactive Advertising, Online Partnerships, Viral Marketing, Blogs,

Search Engines- Search Engine Marketing (SEM),+

Search Engine Optimization; Website Optimization,

Unit 5-Challenges in E Logistics & Retailing operation 10 Lecture Hours , Social Media Marketing- Designing content for social media marketing, Campaign management,

tracking SMM performance, Mobile Marketing-advertising on mobile devices, mobile apps,

tracking mobile marketing, performance. Introduction to Web Analytics-Meaning types, Key

Metrics and tools., Advantages of D.M in LSCM, Cost optimization by DM, Roles of IT and

Function in D.M

:


1 Logistics in E-commerce Business by Paul T. Sudhakar (Author)

1. Marketing: Strategy, Implementation

and Practice,

Ghaffey, D, Ellis-Chadwick, F., Jonston, K. and

Mayer, R. Internet Third Edition, Pearson

Education, New Delhi. (4th Ed.2009)

2. Internet Marketing, Roberts, M.L1st Indian Edition, Cengage Learning,

New Delhi. . (3rd Ed., 2013)

https://www.amazon.in/Paul-T.-Sudhakar/e/B00IMT9ML4/ref=dp_byline_cont_book_1

3. e-Commerce and Web Marketing, Hanson, W. and Kalyanam, 10th International

Conference, 2010Cengage Learning, New Delhi, (1st

Ed.2011)

4. Customer Relationship Management. 5. Shinesh G. and Jagdish N Sheth A strategic

perspective, Macmillan India Ltd. (1st Ed, 2008).

.

Co-curricularcourse:Semester-5

CourseTitle:AnalyticAbilityandDigitalAwareness


SteeringCommittee

Mrs. Monika S. Garg, (I.A.S.),ChairpersonSteeringCommittee

AdditionalChiefSecretary Dept.ofHigherEducationU.P.,Lucknow


Prof.HareKrishna Professor,Dept.ofStatistics CCSUniversityMeerut,U.P.

Dr.DineshC.Sharma AssociateProfessor K.M.Govt.GirlsP.G.CollegeBadalpur,

G.B.Nagar,U.P.


S.N. Name Designation Department College/University

1 Dr.RajKumar Head Mathematics, Faculty

ofEngg.&Technology

Veer BahadurSingh

Purvanchal Univ.

Jaunpur-222003 UP

2 Prof.AshutoshGupta Director/

Professor

Schoolof Science U.P.RajarshiTandon Open

University,Prayagraj

3 Prof.ManuPratap Singh Professor Dept.ofComputer

Science

Dr.B.R.Ambedkar

University,Agra

4 Dr.BrajeshKumar Associate

Professor

Dept.of CS&IT MJPRohilkhandUniversity,

Bareilly

Co-

CurricularCoursename:AnalyticAbilityandDigital

Awareness

Programme/Class:BachelorofScience Year:Third Semester:Fifth

Subject:Co-CurricularCourse

CourseCode: Z050501 CourseTitle:AnalyticAbilityandDigitalAwareness

Departmentof Higher

Education

U.P.Governmen

t, Lucknow

Courseoutcomes(AnalyticAbility):

CO1:Familiarizewithanalogy,numbersystem,settheoryanditsapplications,numbersystemandpuzzles.

CO2:Tounderstand the basicsofSyllogism,figureproblems,critical and analyticalreasoning.

CO3:Familiarizewithwordprocessingapplicationandworksheet.

CO4:To understandthebasicsofwebsurfingandcyber security.

Credits: 2 Co-Curricular


TotalNo.ofLectures-Tutorials-Practical(inhoursperweek):2-0-0

Unit Topic No.

ofLectur

es

I

Alphabettest,Analogy,ArithmeticReasoning,Bloodrelations,CodingandDecoding,Inequa

lities,Logical Venndiagram,SeatingArrangements,PuzzlesandMissingnumbers

6L+2T+0P

II Syllogism,Patterncompletionandfigureseries,EmbededFigureandcountingoffigures,Cub

e&Dice,Papercuttingandfolding,Datasufficiency,CourseofAction,Critical

Reasoning,Analyticalanddecisionmaking

5L+2T+0P

III

ComputerBasics:

Block diagram of Digital Computer, Classification of Computers, Memory System,

Primarystorage,Auxiliarymemory,Cachememory,ComputerSoftware(System/Applicati

onSoftware),

MS Word Basics: The word screen, Getting to word documents, typing and Revising

text,FindingandReplacing,EditingandProofingtools,Formattingtextcharacters,Formatti

ng

Paragraph,Documenttemplates.,Pagesetup,tables,MailMerge,Macros,protectingdocum

ents,printinga document.

2T+3P+3P

MS-Excel

Introduction, Worksheet basics, Creating worksheet, Heading information, Data &

Text, Date& Time, Alphanumeric values, Saving & quitting worksheet, Opening and

moving around inan existing worksheet, Toolbars and Menus, Excel shortcut and

function keys, Working withsingle and multiple workbook, Working with formulae &

cell referencing, Auto sum, copingformulae, Absolute & relative addressing, Worksheet

with ranges, Formatting of worksheet,Previewing& Printing worksheet, Graphs and

charts, Database, Creating and using macros,Multipleworksheets-concepts

IntroductionofOpenSourceApplications:LibreOffice,OpenOfficeandGoogleDocsetc.

IV

WebSurfing:

An Overview: working of Internet, Browsing the Internet, E-Mail, Components of E-

Mail,Address Book, Troubleshooting in E-Mail, Browsers: Netscape Navigator,

Microsoft InternetExplorer, Google Chrome,Mozilla Firefox, Tor, Search Engineslik

Google, DuckDuckGoetc,Visitingwebsites:Downloading.

Cyber Security: Introduction to Information System, Type of information system, CIA

modelof Information Characteristics, Introduction to Information Security, Need of

InformationSecurity,CyberSecurity,phishing,spamming,fakenews,generalissuesrelated

3P+4T

tocyber

security,Businessneed,EthicalandProfessionalissuesofsecurity.

SuggestedReadings:

1. Sharma,A.,“HowtoprepareforDataInterpretationandLogicalReasoningfortheCAT”McGrawHillEdu

cation Pvt.Ltd.,New Delhi,India,2011, Ed.5,ISBN9782007070481

2. Aggarwal,R.S.,“AModernApproachtoVerbalandNon-

verbalReasoning”S.ChandPublishersNewDelhi,India,2010,ISBN10:8121905516

3. Madan,Sushila,IntroductiontoEssentialtools,JainBookAgency,NewDelhi/India,2009,5thed..

4. Goel,Anita,ComputerFundamentals,PearsonEducation,India,2012

5. MichaelE.WhitmanandHerbertJ.Mattord,"PrinciplesofInformationSecurity,"SixthEdition,Cengag

eLearning, 2017

Note: CourseBookspublishedinHindimaybeprescribedbytheUniversities.

Thiscoursecanbeoptedasanelectivebythestudentsoffollowingsubjects:

“Co-Curricular”

SuggestedContinuousEvaluationMethods:Max.Marks:25

1. AssessmentType:ClassTests(Max.Marks14)S

uggestedUsage: Includealltypesofquestions-essay,shortanswer,objective;Designtotestalllevelsofdomain;ExamBluePrint

be prepared to ensure inclusion of all types & levels of questions and proper sampling of content;

MarkingCriteriamadeknown to students; Teachershould provide written feedback selectively and

discussanswersinthe class; Only Role/Code numbers , not names be written to avoid bias in marking;

Display of model answercopies.

After Completion of Unit I and Unit II, a first class test of max. marks of 7 shall be

conducted.AfterCompletionofUnitIIIandIV,asecondclasstestofmax.marksof7shallbeconducted.

Ifanystudentdoesnotappearinany

oneorbothclasstest,amakeuptestshallbeconductedofmax.marksof5insteadoftotal14marks.

2. AssessmentType:Quizzes/ObjectiveTests/RecognitionType(suchasMCQs;TrueorFalse;Matching;

Classifying)/RecallType-FillingBlanks;Oneword/PhraseAnswers (MaxMarks:5) Suggested Usage:Teachers be trained in construction, advantages, disadvantages and precautions while

preparingdifferent types of objective items; Go beyond factual information to High Order Thinking (HOT)

Skills. It shall be“Endoftheclassquiz”.

3. AssessmentType:Assignments(MaxMarks:4)

Suggested

Usage:SomeclassassignmentsshallbegiventostudentsattheendofeachUnit.Notemakingtechniquesbetaughtt

ostudents; Notjustdirectquestionsfromnotes,butapplicationanalysisandsynthesisofthatknowledge.

4. AssessmentType:GroupDiscussion(Max.marks:2)

Courseprerequisites:None

Suggestedequivalentonlinecourses:

FurtherSuggestions:None

https://www.abebooks.com/products/isbn/9788121905510?cm_sp=bdp-_-ISBN10-_-PLP

COURSE OUTLINE

Marketing Communications F010501TB

Programme BBA


Semester V

Instructor(s)

Credits 3

No of Sessions 45

Course Overview

This course explores the concepts integrated marketing communications. It teaches students the

necessary skills to develop a cohesive, impactful marketing communications plan. Primary focus

areas include the planning process, target audience identification, development of the creative

message, and effective media selection. Upon successful completion of this course, the student

will have reliably demonstrated the ability to evaluate marketing communications’ role in the

marketing mix, taking into account the specific functions of consumer behavior and research in

the planning of an integrated marketing communications campaign, determine effective and

efficient media placement for marketing communications messages, demonstrate understanding of

the relationship between marketing communications and branding strategy and determine

appropriate segmentation and positioning strategies for the development of an integrated

marketing communications plan.



CO1 Explain basic concepts and techniques of marketing communication and apply for

strategic marketing decision-making. K2, K3

CO2 Plan and execute effective Integrated Marketing Communications campaigns, K3

CO3 Recommend strategies to build successful brand and improve corporate image, K5

CO4 Create ads and marketing communication messages to achieve marketing

objectives, K6

CO5 Adapt new IMC trends and apply communication mix strategies, K6

Course Content:

Unit I: Introduction to Advertising, IMC, Consumer Behavior 10 lecture hours

Marketing communications, communication model, marketing communication mix, factor

affecting marketing communication mix during product life cycle stages, stages in consumer

adoption process, marketing communications process, Consumer Behavior, How marketing

communication works? 6 Practical

Unit II: Marketing Communication Planning Process, STP 10 lecture hours

IMC plan, Planning Steps, Identify the Target Audience, Promotional Program Situation Analysis,

determine a Problem or Opportunity, Analysis of Communication Process, Determine

Communication Objectives, Budget Determination, Integrate and Implement IMC Strategies,

Monitoring, Evaluating and Controlling IMC Communication Program, Market Segmentation,

Targeting and Positioning, advertising research, international advertising implications.

Unit III: Corporate Image and Brand Management 8 lecture hours

Introduction to Corporate Image and Brand Management, Role of Corporate image, identifying

desired image, creating right image, rejuvenating an image, Branding, types of brands, developing

brands, Brand Loyalty. Brand equity, private brands, packaging,

Unit IV: Communication Design and Execution 7 lecture hours

Basics of advertising design, marketing communication model, Hierarchy of Effects Model,

DAGMAR model, the FCB model, marketing communication plan, situation analysis, establishing

marketing communication objectives, budget planning, developing marketing communication

program evaluation and control of marketing communication program

Creative strategy, objective, the target market, primary and secondary, selling proposition, support

tone and manner, advertising appeals, creative format, the creation stage, idea generation, copy

writing, illustration, layout, creating ads for television, radio, and newspaper,

Media planning, advertising campaigns,

Unit V: Communication Mix and Contemporary Trends 10 lecture hours

Sales promotions, Consumer and trade promotions, Planning for consumer promotions, Public

relation, Sponsorships, direct Marketing and personal selling, Internet and IMC, Role of Mobile

in IMC process, Communicating on Social Media platforms, advertising in movies, TV serials,

guerrilla Marketing, surrogate advertising, influencer marketing, experiential marketing, ethics in

marketing communications.

Text Books

1. Advertising and IMC, Kruti Shah, Mcgraw, 1st edition, 2018

Reference Books

2. Advertising and Sales Promotions, Kazmi and Batra, Excel Books, 3rd Edition 2010

3. Integrated Advertising, Promotion and Marketing Communication, Clow, K.E., & Baack,

D. (2015), 6th Edition. Pearson. 2015

4. Advertising and Promotions an IMC Perspectives, Belch and PuraniMcgraw, 9th edition,

2016

5. Advertising Principles and Practice, Wells, D.Williams& Burnett, J and Moriarty, S

(2013), 7th Edition. Pearson. 2013,

6. Brand Positioning, Strategies for Competitive Advantages, Sengupta, Subroto, McGraw

Hill Education (India) Private Limited; 2nd Edition (25 January 2005)

7. Brand Building Advertising, AmbiPrameswaran, McGraw, 1st Edition, 2014

8. Ogilvy on AdvertisingOgilvy D., Knopf Doubleday Publishing Group, 2013

COURSE OUTLINE

RETAIL MANAGEMENT

BBMK3006

Programme BBA


Semester V

Instructor(s)

Credits 3

No of Sessions 45

Course Overview

This course covers the nature and importance of retail management. The students will learn the

role of marketing, finance, IT, supply chain in formulation of retail strategies, develops an

understanding of merchandise management, learning about retail store operation, design and

management.

The objective of this course is to introduce the students to the domain of retailing. This course is

planned to provide a strategic perspective of the retailing industry and explore how managers can

use the framework of Retail mix and each of its elements to optimize decision making.



Course Outcomes

CO1 Identify various retail opportunities and use them to gain competitive advantages, K2

CO2 Analyze the critical role of store location; know process of deciding store location

and use technology in enhancing customer experience. (K4)

CO3 Apply concept of merchandising, category management to improve store image (K3)

CO4 Design pricing, promotion, and distribution strategies to increase retail profitability.

(K6)

CO5 Examine the store design and merchandise presentation to improve store performance

(K5)

Course Content:

Module I: World of Retailing and Retail Formats 10 lecture hours Introduction to the World of Retailing – Concept, Nature and Scope, Functions,

Economic Significance of Retailing, Retail Mix, The Retailing environment in India, Types

of Retailers – Retail Formats, Theories of Retail Development, The Retail Life Cycle, career in

retailing, future of retailing.

Delivering Value Through Retail Formats, Classification of retail by Ownership, Merchandise

offered, Non-store Retailing, Service Retailing, Emerging retail formats,

Module II: Retail Customer, Location and Techn 10 lecture hours

Identifying and understanding the retail customer, Customer Service, Building sustaining

relationships

Role of Location in Retail Business, Deciding the Location, Level of Store Location, The Process

of Deciding Location, Determine Location for Online Retailers, Role of Technology in Retail, A

Retail Information System, Types of technology used in Retailing, In-store Technologies, On-line

Technologies

Module III - Merchandising and Category Management 10 lecture hours

Principles of Merchandising, merchandise mix, National brands or Private label, Merchandiser

Roles and Responsibilities, Devising Merchandise Plans, Implementing Merchandise Plan, basics

of category management, Factors Affecting the Growth of Category Management, Category

Management Process

Module IV -Retail Pricing, Promotion and Supply Chain 8 lecture hours

Retail Pricing, Pricing Options for Retailers, Factors affecting Pricing Decisions, Pricing

Objectives, Bases of Pricing, Pricing Strategy, Adaptations of Price Strategy, Retail Promotions,

promotion mix strategies, retail supply chain management.

Module V: Store Management 7 lecture hours Principles, of Store Design, Merchandising, Elements of Store Design, Exterior, Interior,

Atmospherics and Aesthetics, Layouts, Visual Merchandising, Planogram, store positioning

Store Management, Responsibility of a Store Manager, Key Components of Retail Operations, 5

S Model of Retail Operations, Economics of Retail Operations, Measuring the Performance,

Legal Compliance,

Text Book (s)

1. Berman, B., & Evans, Jr. (2013). Retail Management- A Strategic Approach (10th ed.).

New Delhi: Pearson Education.

Reference Books:

2. Bajaj, C., Tuli, R. & Srivastava, N. (2016). Retail Management (3rd ed) New Delhi:

Oxford University Publication.

3. Dunne, P., Lusch, R. &Carver, J. (2014). Retailing (8th ed.). Cengage.

4. Michael, L. M., Weitz, B. W. & Grewal, D. (2013). Retailing Management. New

Delhi: McGraw Hill.

5. Newman, A. J. & Cullen, P. (2002). Retailing Environment & Operations. London:

Cengage Learning.

6. Pradhan, S. (2017). Retailing Management: Text and Cases. New Delhi: McGrawHill.

COURSE OUTLINE

BBMK2017

B2B MARKETING

Programme BBA


Semester V

Instructor(s)

Credits 3

No of Sessions 45

Course Overview

The course provides students insight into the unique features of understanding, creating and

delivering value in business-to-business markets. Students are able to use frameworks and

conceptual tools when analyzing business market opportunities and organizational buying

behavior as well as formulating business marketing strategy. Students can apply all this knowledge

to analyze and solve practical management problems in business-to-business environment.



CO1 Apply business marketing, know differences in the characteristics between B2B and B2C

marketing. K3

CO2 Examine organizational buying objectives, buying process, identify the members of

decision-making units and choose suppliers. K4

CO3 Determine distinctive nature of business marketing channel, know channel design

process, and learn the role of supply chain management in business marketing. K5

CO4 Assess pricing and promotion strategies of B2B marketing. It discusses different pricing

policies used in business-to-business marketing and also the communication strategies.

K5

CO5 Adapt marketing strategies for B2B marketing. It discusses the assessment of marketing

opportunities, market segmentation and targeting strategies. K6

Course Content:

Unit-1 Overview of B2B Marketing: 10 Lecture hours

Introduction to B2B, – B2C- C2C, marketing, Type of business customers :Classification of

industrial products ,and Industrial services Case: Flipkart Vs Amazon: Vendor Management,

Marketing implications for different customers, AND Product Types, Business Customers

Purchasing Orientation ,Environment Analysis in Business Market- Market Opportunity

Identification–Analysis & Evaluation, Product Management: New Product Dev and Business

Services, Changes in product strategy, Branding in business market, Case Study

Unit-2 Organizational Buying Behavior 10 Lecture hours

Understand organizational buying objectives. The organizational buying process, identify key

members of buying centre, Model of organizational buyer behaviour, learn of the major factors

that influence buyer seller relationships, Customer Relationship Management Strategies for

Business Markets. Case Study

Unit-3 Formulating Channel Strategy 8 Lecture hours

Understand the importance of customer, and supplier involvement in the development of new

offerings, Distribution Channel characteristics, Conditions Influencing channel decisions, E-

Distribution, And its impact on existing structures, Supply Chain & Logistic Integration for

Competitive Advantage. Vendor selection and development, Buy-Grid Framework, Integrated

Multi-channel Models. Case Study

Unit-4 Business Marketing Strategies 8 Lecture hours

Pricing; Factor influencing the pricing decision, Pricing Strategies and Pricing policies, Need and

Effectiveness of Communication.; Usefulness of Promotions for Business Products or Services,

developing business communication program, Positioning: Process of Developing Positioning

Strategy, B2B form of E-Commerce, Marketing Strategy for E-Market Place, Integrated Multi-

channel, Models. Case Study

Unit-5 Planning, Implementation and Control in Business Marketing 9 Lecture hours

Assessing Market Opportunities through Strategic perspectives Market segmentation Identify

bases used for segmenting business markets, Target Marketing, Role of marketing in strategic

planning, Implementing and controlling marketing plan. Case Study


1. Hutt, M. D., Sharma, D. &Speh, W. T. (2015). B2B Marketing (11th ed.). Cengage

Learning.

2. Krishna Havaldar, Business Marketing: Text and Cases, McGraw Hill Education; 4th

edition (1 July 2017

Reference Books

3. Anderson, J. C., Narus, J. A., Narayandas, D. & D.V.R. Sheshadri (2016). Business

market management: understanding creating and delivering value (3rded.). Pearson

Education.

4. Dwyer, R. F., & Tanner, J. F. (2015). Business marketing: Connecting strategy,

relationships and learning (3rd.ed.). New Delhi: Tata Mc Graw Hill Education.

5. Ellis, N. & Sarkar, S. (2015). Business to Business Marketing: Relationships, Networks

and Strategies (1st ed.). Oxford University Press.

COURSE OUTLINE

Course Name: International Finance

Course Code:BBFI 3007

Programme BBA


Semester V

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite None

Course Overview

International finance is the branch of financial economics broadly concerned with monetary and

macroeconomic interrelations between two or more countries. International finance examines the

dynamics of the global financial system, international monetary systems, balance of payments,

exchange rates, foreign direct investment, and how these topics relate to international trade. The

course provides an analytic framework for understanding how cross-border financing, valuation,

risk management, and investment decisions are influenced by a variety of factors including

exchange rates, legal & tax considerations and country risk. The course aims to equip students

with tools and techniques to understand how firms can create, measure and sustain value across

borders.

Course Objectives


CO1 Explain the role of multinational corporation in an international business scenario,

goals of MNC and motives and risks of international business

CO2 Describe the background and corporate use of international financial markets and

factors influencing exchange rates

CO3 Discuss the developments in international monetary system

CO4 Explain the various functions involved in managing foreign exchange exposures.

CO5 Apply the currency derivatives concepts to hedge against exchange rate movements

and determine the importance of FDI.

https://en.wikipedia.org/wiki/Financial_economics

https://en.wikipedia.org/wiki/Monetary_economics

https://en.wikipedia.org/wiki/Macroeconomics

https://en.wikipedia.org/wiki/Global_financial_system

https://en.wikipedia.org/wiki/International_monetary_systems

https://en.wikipedia.org/wiki/Balance_of_payments

https://en.wikipedia.org/wiki/Exchange_rates

https://en.wikipedia.org/wiki/Foreign_direct_investment

https://en.wikipedia.org/wiki/International_trade

Course Content

Unit I:Introduction to International Finance7 lecture hours

Financial Management in a Global Context, International Financial Environment: ‘Globalization’,

goals of International Financial Management, Objective of the Firm and the impact of risk, Nature

of risk exposure and its measurement, Country Risk Analysis: country risk factors, assessment of

risk factors, Techniques through which the country risks can be assessed as well as measured.

Unit II: International Markets 8 lecture hours

Characteristics of Global Foreign Exchange Markets, Spot and Forward Market, Relationship

between Spot and Forward Rates, Activities in the Forex Markets, Market Participants,

Correspondent Banking, Determination of Exchange Rates, Theories of Exchange Rate

Determination, Indian Forex Market & its Structure, Central Bank Interventions

CASE STUDY: Decision to use international financial markets

Unit III: International Monetary System 9 lecture hours

International Monetary System, Balance of Payments and International Economic Linkages, The

Bretton Woods System & further developments, Economic Monetary Union - the emergence of

Euro, Balance of Payment: The Current Account Deficit and Surplus and Capital Account

Convertibility, Emerging Indian BOP scenario

CASE STUDY: BREXIT

Unit IV: Managing exposure to Exchange Rate Risk 9 lecture hours

Foreign Exchange Risk Management, Transaction Exposure, Economic Exposure, Translation

Exposure, and International Capital Budgeting: Introduction of international capital budgeting,

adjusted present value model, capital budgeting from parent firm’s perspective and expecting the

future expected exchange rate analysis, CASE STUDY: Decision to expand internationally

Unit V: Currency Derivatives 12 lecture hours

An Introduction to Currency Derivatives, Interest Rate & Currency Swaps, Currency Futures,

Currency Options, Medium- & Long-Term International Financing, Eurocurrency Markets,

Development Banks and Multilateral Lending Agencies, Foreign Currency Convertible Bonds/

American Depository Receipts/ Global Depository Receipts/ Foreign Institutional Investors,

Project Finance Instruments Loan Syndication / Guarantees Short term Financing and Current

Assets Management

Text Books

5. Bhalla, V. K. (2014). A Textbook of International Financial Management (Text and Cases),

New Delhi.

Reference Books

1. Verma, Sumati. (2013). Book on International Finance.

2. Hill, W.L. Charles. (2011).International Business, Competing in the Global Marketplace

3. Madura, Jeff.(2014). A Textbook of International Financial Management, New Delhi

COURSE OUTLINE

Course Name: Income Tax


Programme BBA


Semester V

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite Income Tax

Course Overview

The basic objective of this course is to provide an insight into the concept of income tax and

goods and service tax and to equip the students with a reasonable knowledge of tax planning

devices. The focus is exclusively on corporate income tax.

Both direct and indirect taxes are essential to bring adequate revenue to the state for meeting the

increasing public expenditure. Both taxes are essential to promote economic growth, fill

employment and economic stability. Direct and indirect taxes should side by side & balance each

other. However in developing countries, direct taxation has limited scope and hence indirect

taxation plays a more significant role. A well oriented system of taxation requires combination of

direct & indirect taxes in different proportions.

Course Outcomes


CO1 Recognize the basic concepts of the Direct tax and Indirect Tax and to understand the

residential status of an Individual (K2)

CO2 To understand the Computation of Income under different heads-1 Income from

Salaries and House property. (K3)

CO3 To understand the Computation Income from Profits and gains of business or

profession and Capital Gains (K4)

CO4 To understand the Computation Income from Income from other sources and

clubbing of Income(K5)

CO5 To understand the different Deductions from gross total income; Rebates and reliefs

(K5)

Course Content

Unit I: Introduction to Income Tax 10 lecture hours

Basic Rules of Income Tax, Computation of Tax liability, Rebate, Surcharge, Residential Status

of an Individual. Taxable Income of different type of residents

Unit II: Computation of Income from Salary and House Property 10 lecture hours

Heads of Income, Incomes forming part of Salary - Basic Salary, Fees, Commission and Bonus,

Taxable Value of Cash Allowances, Deductions from Gross Salary, Computation of income from

Salary, Allowances, Perquisites, value of retirement benefits. Computation of income from let out

house property: Determination of annual value, Deductions under section 24, Computation of

income from self-occupied house property, Some special provisions relating to income from house

property ,

Unit III Computation of Income from PGBP and Capital Gains 8 lecture hours

Basic Concepts (Section 28 & 29) Allowable Expenses ( Section 30,31,31) 4.2b Allowable

Expenses (Section 32AD- 35DDA) 4.2c 4.3 Disallowable Expenses [Section 40 to 43B & 37(2B)]

4.4 Allowable Expenses (Section 36 & 37) Presumptive Basis, Miscellaneous provisions(Sections

43A- 44AE), Introduction Of capital Gains - Meaning – Scope of charge – Basis of charge – Short

term and Long term Capital Assets – Transfer of Capital Asset – Deemed Transfer – Transfer not

regarded as Transfer – Determination of Cost of Acquisition – Procedure for computation of Long-

term and Short-term Capital Gains/Losses – Exemptions in respect of certain Capital Gains u/s. 54

– Problems on computation of capital gains.

Unit IV: Computation of Income from Income from Other Sources and clubbing of Income

7 lecture hours

General Incomes u/s. 56(1) – Specific Incomes u/s. 56(2) – Dividends u/s. 2(22) – Interest on

Securities – Gifts received by an Individual – Casual Income – Family Pension – Rent received on

let out of Furniture- Plant and Machinery with/without Building – Deductions u/s. 57 - Problems

on computation on Income from Other Sources.

Income of other persons included in the total income of Assessee – Income from Firm and AOP –

Clubbing Provisions – Deemed Incomes – Provisions of set-off and Carry forward of losses –

computation of Gross Total Income

Unit V: Deductions from 80C to 80 U 10 lecture hours

Introduction ; Deductions from gross total income, Basic rules governing deductions under

sections 80C to 80U , Deductions to encourage savings : Deduction in respect of life insurance

premium, etc.80C , Deduction in respect of pension fund 80CCC, Deductions to encourage

savings: Deduction in respect of contribution to pension scheme of central government 80CCD ,

Deductions for certain personal expenditure : Deduction in respect of medical insurance premium

80D.Deduction in respect of repayment of loan taken for higher education - section 80E,

Deductions for socially desirable activities : Donation to certain funds, charitable institution etc.

(section 80G), Amount of rent paid - section 80GG , Deductions for persons with disability :

Deduction allowed to a person with disability - section 80U, Guest Lecture by a person from

Industry

Text Books

1. Income Tax, Girish Ahuja, Bharat Publication, (2017).

2. Singhania, Vinod K. and Monica Singhania. Students’ Guide to Income Tax, University

Edition. Taxman Publications Pvt. Ltd., New Delhi.

3. Chandra Mahesh and Shukla D.C.: Income Tax Law and Practice; Pragati Publications,

New Delhi.

Reference Books

1. Corporate Taxation, Vinod Singhania, Taxman, (2017).

2. Pagare, Dinkar. Law and Practice of Income Tax. Sultan Chand and Sons, New Delhi.

3. Lal, B.B. Income Tax Law and Practice. Konark Publications, New Delhi.

COURSE OUTLINE

Course Name: Company Accounts


Programme BBA


Semester V

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite

Catalog Description

The aim of the course is to build knowledge, understanding and skills in the area of company

accounts among the students. The course seeks to give detailed knowledge about the subject matter

by instilling them basic ideas about accounting practices relevant to companies.

The subject ‘Company Accounts and Auditing Practices’ is very important for the students. In the

course of his work, a Company Secretary is expected to have the working knowledge of Company

Accounts. He should also have the working knowledge of auditing concepts such as verification,

vouching, and internal control. This will help a company secretary in carrying out his duties in a

more professionalized manner. The entire paper has been discussed in fifteen study lessons. In

starting nine study lessons we have discussed the Share Capital, Debentures, Final Accounts of

Companies, Corporate Restructuring, Consolidation of Accounts, Valuation of Shares and

Intangible Assets, Liquidation of Company, Corporate Financial Reporting and Accounting

Standards.

The outcome of the course will be as follows


CO1 Apply the knowledge of joint stock companies, share capital and

debentures.

CO2 Generalize the knowledge of final accounts and accounting practices related

to amalgamation.

CO3 preparing the and solving the accounting issues of Amalgamation and

liquidating Companies

CO4 Prepare and differentiate the accounting of Consolidated financial

statements from accounting of standalone financial statements.

CO5 Generalizing the design valuation model of shares and intangible assets.

Course Content

Unit I: Introduction to Joint Stock Companies 10 lecture hours

Joint Stock Companies: Its types and share capital, Issue of shares, Forfeiture and Re-issue of

shares, sweat equity shares, Right issues, buyback of shares, Issue and Redemption of preference

shares, Issue and Redemption of Debenture, underwriting of shares and debentures

Unit II: Final Accounts 10 lecture hours

Final Accounts: Including Computation of managerial Remuneration and disposal of profit.

Conceptual Framework, Preparation and Presentation of Financial Statements, Schedule VI,

Interpretation and Scrutiny of Balance sheet, Treatment of Profit Prior to Incorporation,

Preoperative and Preliminary Expenses – Preparation of Final Accounts under Company Law

Unit III: Amalgamation of Companies 8 lecture hours

Accounting for Amalgamation of companies as per Accounting Standard 14, Methods of

Amalgamations Accounting: The Pooling of Interests Method and The Purchase Method,

Accounting for Internal reconstruction, Liquidation of Company: Preparation of Statement of

Affairs including Deficiency /Surplus Account

Unit IV:Consolidate Balance Sheet 10 lecture hours

Consolidated Balance Sheet of Holding Companies with one Subsidiary only, Holding and

Subsidiary Companies - Accounting Treatment, Disclosures and Consolidation of Accounts

Unit V: Valuation of Shares and corporate Financial reporting 7lecture hours

Valuation of Shares, Methods of Valuation, Price Earning Multiple Valuation, Discounted Cash

Flow (DCF) Method – Valuation of Intangibles: Brand, Goodwill and IPRs, Corporate Financial

Reporting: Various Requirements of Corporate Reporting, Value Added Statements: Economic

Value Added (EVA), Market Value Added, Shareholders’ Value Added

Suggested Readings:

1. Gupta R.L. Radhaswamy M, Company Accounts

2. Maheshwari, S.N., Corporate Accounting

3. Monga J.R., Ahuja, Girish, and Sehgal Ashok, Financial Accounting

4. Shukla, M.C., Grewal T.S. and Gupta, S.C. Advanced Accounts

COURSE OUTLINE

Course Name: Performance Management

BBHR2015

Programme BBA


Semester V

Instructor(s)

Credits 3

No of Sessions 45

Course Overview

An effective Performance Management system helps employees to identify ways to improve

performance and provides the opportunity to discuss career direction and prospects. It focuses on

creating, facilitating and enabling performance culture in which individual/team on their own

unleashes potentials. This course is designed to enable students to explore effective processes

and systems for managing performance at the individual, team and organization level that help

increase an organization’s human capital. It will provide students with an understanding of the

key role performance management plays in achieving corporate strategy and optimizing

productivity. Within the scope of "managing performance" students will gain knowledge of how

to measure and develop performance. Interactive opportunities will be provided to build skills

needed to assist line managers in managing performance, including: establishing and

communicating performance criteria; coaching for performance improvement; and conducting

performance review discussions.

Course Outcomes


CO1 Illustrate the impact of various organizational structures on the process of performance management,

using the knowledge of the scope and significance of performance management. (K3)

CO2 Apply the understanding of the process of Performance Management, to list the components of a

successful Performance Management System linking it to various methodologies of performance

planning. (K3)

CO3 Illustrate with industry specific instances, the various approaches of performance management

relating to organizational and individual goals for measuring performance(K3)

CO4 Examine the pros and cons of traditional and modern methods of performance appraisal utilized in

today’s organization(K4)

CO5 Evaluate the role of Performance review and counselling for the overall improvement of

performance levels of employees. (K5)

Course Content

Unit I: Introduction to Performance Management & its alignment with Organizational

Structure 10 lecture hours

Performance Management – Concept, Perspective, Scope and Significance; Evolution of

Performance Management, Philosophy of performance management; Performance appraisal vs.

Performance management, Conceptual model of performance management, Imperatives of

Performance Management; Performance Prism , Determinants of job performance, Common

challenges to PM, Impact of organizational structure on Performance management Process,

Different organizational structure – Macro, decentralized, and micro, Implications for Performance

Management Process. Linkage of Performance Management to Other HR Processes

Unit II:Performance Management Theory and Process 10 lecture hours

Goal Theory and its Application in Performance Management, Control Theory and its Application

in Performance Management, Social Cognitive Theory and its Application in Performance

Management, Organisational Justice Theory and its Application in Performance Management,

Performance Management Process – Introduction; Management process linkage to performance

management, Preconditions of PMS – organizational readiness & organizational fit, Components

of PMS in brief – performance planning, managing, appraisal & monitoring, Performance Planning

– meaning, objectives, characteristics and importance, Planning theories of goal setting and

methodologies of performance planning

Unit III: Performance Management Metrics and Documentation 9 lecture hours

Defining Performance and Cascading organizational goals to individual goals, Approaches for

defining performance – Behaviour-based approach, Approaches for defining performance- Task-

based approach, Approaches for defining Performance- Result-based approach, Limitations of

each approach, The Need for Structure and Documentation, Manager’s Responsibility in

Performance Planning Mechanics and Documentation, Employee’s Responsibility in Performance

Planning Mechanics and Documentation, Mechanics of Performance Management Planning and

Creation of PM Document, Performance Measurement– Deciding the correct method.

Unit IV:Performance Appraisal and Issues in Performance Management 10 lecture

hours

Performance Appraisal: Meaning, Characteristics and objectives, Principles of Appraising

performance – Technical, extended, appraisal and Maintenance phase, Process of Performance

appraisal, Methods of Performance appraisal -Traditional and Modern, Modern methods of

appraisal – MBO & 360-degree, Common Rating Errors – Central Tendency, Halo & Horn Effect,

Spill-over effect, contrast effect, latest behavior, status effect, Common Problems in employee

Assessment, Team Performance, Performance of Learning Organizations and Virtual Teams:

Team Performance Management, Performance Management and Learning Organizations,

Performance Management and Virtual Teams, role of Line Managers, Performance Management

and Reward: Role of Line Managers in Performance Management, Performance Management and

Reward, Concepts related to Performance and Reward, Linking Performance to Pay – A Simple

System Using Pay Band, Linking Performance to Total Reward, Challenges of Linking

Performance and Reward

Unit V: Performance Management through Automation and Review and Counselling

6 lecture hours

Improving Quality of Planning and Design of Performance Management, Improving the

Objectivity of Performance Management, Improving Execution Aspects of Performance

Management, Automation in Performance Management, Automation Process, Objectives and

rules of Performance review meetings, Performance Counseling – concept and principles

Performance Counseling Skills – active listening, responding and questioning. Role play on

Performance Counselling, Role of the Performance Consulting, Designing and Using

Performance Relationship Maps, Contracting for Performance Consulting Services,

Operationalizing Performance Management

Text Books

1. Bagchi, S. N “Performance Management” , 2nd edition, Cengage Learning, India.2013

Reference Books

1. Kohli, A.S. & Deb T, “Performance Management” Oxford Publication (2008)

2. Aguinis, H. “Performance Management” 3rd edition, Pearson Education. (2013)

COURSE OUTLINE

Course Name: Compensation& Reward Management

BBHR2016

Programme BBA


Semester V

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite Human Resource Management

Course Overview

Compensation management has been addressed as a key driver of employee motivation and

retention. An effective compensation system is the strategic need of the organization.

Compensation management therefore should be viewed as the strategic management of the

organization’s salaries and rewards. It has become imperative for an organization to manage the

cost of compensation with the benefits the organization reaps with employee motivation. The

purpose of this subject is to give the students experience on how the whole compensation system

works in an organization, how an organization decides to give pay and how to design a pay

structure from scratch.

Course Outcomes


CO1 Generalize concepts and theories of compensation and reward management to the students and

explain the relationship exists between organizational working and employee compensation. (K3)

CO2 Demonstrate the design, implementation and administration of compensation and benefits

packages in the organizations and their compliance with different compensation related laws.

(K3)

CO3 Illustrate issues regarding the disbursement of compensation and smoothening of process. (K3)

CO4 Critically appraise factors and situations that have an impact on the organization’s compensation

strategy and determine statutory obligations while deciding employee benefits. (K4)

CO5 Examine the structure behind the payment of wages and analyze the role of incentives while

designing a compensation plan. (K4)

Course Content

Unit I: Basic of Compensation 10 lecture hours

Meaning and Concept of Wage and Salary – Concept, Nature of Compensation, Scope, Objectives,

Principles and importance of Wage and Salary Administration, Theories of Wage and Salary, Concept

of Minimum wages, Fair Wages, Living Wages, Need Based Wages, Dearness Allowance, Fringe

Benefits, Bonus and Executive Compensation. Concept of Blue- collar Employees and White-collar

Employees and differences in their compensation. Cost to company- Meaning and Concept;

Components of Cost to Company

Unit II: Legislation Regarding Wages in India 8 lecture hours

Payment of Wages Act, 1936, The minimum Wages Act, 1948, The Equal Remuneration Act, 1976,

The Payment of Gratuity Act, 1971, Class Activity: Calculate the amount of Gratuity., The

Employee’s Provident Funds and Miscellaneous Provisions Act, 1952. , Wage Commissions and

Wage Boards, Recommendations

Unit III: Internal Factors Considered in Compensation Management 7 lecture hours

Understanding Job Design; strategies, components and techniques to job design, Job Analysis:

Concepts, methods and parts

Job evaluation; Concept and Methods, Job Evaluation; Methods to job Evaluation, Understanding

Factors that affect pay Internally Relating PMS to Compensation, Developing successful Performance

Management Systems, Compensation Broad-banding using PMS

Unit IV: External Factors in Compensation Design 10 lecture hours

Factors affecting pay external to the organization, Strategies followed by the competitors,

Understanding the use of Salary surveys to compensation, Types of Pay Grades and Structures, Six

dangerous Myths about Pay

Unit V: Employee Benefits and Incentives 10 lecture hours

Understanding employee benefits; monetary and non-monetary benefits, Types of employee benefits;

statutory obligations while deciding employee benefits, Deferred compensation plans and alternatives

to employee benefits Incentives - meaning and concept; Benefits of a sound incentive system, Types

of incentives; Different Types of Incentive plans,.

Text Books

1. Compensation Management, Dipak K. Bhattacharya, Oxford Publications (1st edition)

Reference Books

1. Compensation, George T. Milkovich, Jerry M. Newman, C.S. Venkata Ratanam (12th edition,

McGraw Hill)

2. New Compensation Management in a Changing Environment, S. K. Bhatia, Deep and Deep

Publications

COURSE OUTLINE

Course Name: Industrial Relations & Labor Laws

F010503TA

Programme BBA


Semester V

Instructor(s)

Credits 3

No of Sessions 45


Course Overview

Industrial Relations can be defined as the relations between management and unions or between

representatives of employees and representatives of employers. The term industrial relations in its

widest sense include relations from all aspects of work and employment and all parties associated

with it. The study of industrial relations is also referred to as employment relations as it covers all

aspects of relations between employees, employers, unions and governments. Though the subject

might seem obsolete in the present scenario – a subject best relegated to the history of HR. Yet

there is an apparent decline in competence of addressing these issues in the present days. As long

as people are needed in industry and business, industrial relations will remain an area of concern

as well as influence in affecting the performance of the organization. This course tries to instill a

better understanding of the issues that relate to industrial relations, laws that have an impact on

successful industrial relations and sensitize them towards handling these issues

.

Course Outcomes After completing the course, students should be able to:

CO1 Determine the role of Industrial Relations in achieving organizational objectives

through cooperation and team work(K4)

CO2

Examine various aspects related to formation and regulation of Trade Unions in

industries thereby application of Trade Union Act, 1926 for effective industrial

relations(K4)

CO3 Identify the importance of collective bargaining as a successful tactic to achieve

desirable industrial relations and preventing industrial disputes(K4)

CO4

Illustrate the causes of industrial disputes in organizations and regulating them

through successful implementation of Industrial Disputes Act, 1947. Also to

identify the practices of organizations which lead to better industrial relations by

minimizing acts of indiscipline and resolving conflicts through effective grievance

management.

CO5 Illustrate the importance of implementing important Labor Laws in the industry as

non-adherence attracts penal provisions(K3)

Course Content

Unit I: Introduction to Industrial Relations 10 lecture hours

Concept; Meaning and Scope, Importance of Industrial Relations; Functions of Industrial Relations, Parties

to IR, Aspects of IR, Approaches to IR (Evolution to IR), The Systems Approach, Industrial Relations around

the world, Factors for a sound Industrial Relations System.

Unit II: Introduction to Trade Unionism 10 lecture hours

Definition, origin, objectives of Trade unions, Types and Importance, Methods of Trade Unions and Trade

Union activities, Recognition of Trade Unions, Trade union Rivalry and Multiple Unions, Future direction for

Trade Unions, The Trade Unions Act 1926, Case Study: Does this company need a union?

Unit III: Participative Management 8 lecture hours

Participative Management: Structure - Scope - Collective Bargaining - Works Committee - Joint Management

Councils - Pre-Requisite for successful participation - Role of Government in Collective Bargaining, Process

of Collective Bargaining, Bargaining Tactics, Bargaining Strategies, Levels of Collective bargaining, Hurdles

to collective bargaining,

Unit IV: Industrial Unrest, Employee Grievances and Discipline 7 lecture hours

Concept of Industrial unrest and Industrial Dispute, Employee dissatisfaction - Grievances - Disciplinary

Action - Domestic Enquiry - Strikes - lockout - Prevention of Strikes - Lockouts. Discipline: Positive, negative

discipline, disciplinary procedure, Absenteeism, Turnover, Dismissal and Discharge.

Unit V: Labor Legislation in India 10 lecture hours

Industrial Disputes Act, 1947, The Factory’s Act 1948,, General provisions of Bonus Act and Gratuity Act,

Maternity Benefits Act, 1961,The Employees’ Provident Fund & Miscellaneous Provisions (Amendment)

Act, 1996. International Labor Organization -Role and Function.

Text Books

1. Industrial Relations and Labor Laws, Arun Monappa ,Ranjeet Nambudiri , Patturaja

Selvaraj, McGraw

Hill Education, 2nd Edition.

Reference Books

1. Industrial Relations, Trade Unions and Labour Legislation, P.R.N. Sinha, Sinha InduBala,

et al., Third

Edition (2017) Pearson

2. Employee Relations Management: Text and Cases, D P Sahoo, Sage Publications,

1stedition(2020).

3. Industrial Relations and Labour Laws, S C Srivastava, Vikas Publishing, 7th Edition (2020)

COURSE OUTLINE

Course Name: Predictive Analytics and Econometrics


Programme BBA(Business Analytics)


Semester V

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite None

Course Overview

This course is designed to give students a solid foundation in Predictive analytics and

econometric techniques. The importance of these techniques can be summarily gauged from their

increased use in corporate, government, and academic settings to analyze markets, to create

forecasts, to evaluate public policies, and to test economic theories. The course aims to provide a

comprehensive overview of methods and its applications in modern business practices. The core

objective of this course is to introduce students to the various statistical methods used in

empirical analysis of data. The core focus will be on techniques that are commonly used in

predictive analytics and applied econometrics, and they will help students to obtain a rigorous

understanding of issues connecting business and socio-economic data, statistics and economic

theory.

Course Outcomes


CO.1 Estimate the regression equation and predict the dependent variable.

CO.2 Interpret the coefficients of multiple regression models.

CO.3 Recognize the problems associated with regression model and modify it.

CO.4 Apply different regression models.

CO.5 Apply the non-parametric models.

Course Content

Unit 1: Regression Analysis and Assumptions 8 Lectures

Meaning and purpose of econometrics, Nature of regression analysis, Classical Assumptions of

Linear Regression Model, OLS, R-Square, Case Study: Emergence of no frill airlines to increase

the tourists- An empirical study of eastern India, Gauss-Markov Theorem, Properties of the

estimators, Confidence Intervals for regression coefficients, Test of significance of regression

coefficients, Problem of prediction, Evaluating the result of regression

Unit 2: Multiple Regression Analysis

7 Lectures

Scaling and unit of measurement, Regression on standardized variables, Functional forms of

regression models, Multiple regression analysis- notation and assumptions, Meaning of partial

regression coefficients and simple regression coefficients, R-square and adjusted R-square,

Maximum likelihood estimators

Unit 3: Problems Associated with the Regression Model 10 Lectures

Model mis-specification errors, Endogeneity, Omitted Variable, Measurement error, Missing data,

Outliers, Dummy Variable, Method of moments, Heteroskedasticity-Meaning and Consequences,

Heteroskedasticity- Tests and solutions, Autocorrelation- Meaning and Consequences,

Autocorrelation- Tests and solutions, Multicollinearity- Meaning and Consequences,

Multicollinearity- Tests and solutions, Case Study: Housing Prices- Multiple Regression,

Multicollinearity and Model Building

Unit 4: Different Regression Model 10 Lectures

Limited dependent variable, Logit, Probit, Tobit, Estimation of the model, Interpretation of the

results, Distributed lag model, Autoregressive model, Simultaneous equation models,

Identification problem, Indirect least squares, Two stage least squares, Instrumental variable

Unit5:Non-parametricModels 10 Lectures

When to Use Non-parametric Tests, General Procedure on Non-parametric Tests in SPSS,

Comparing Two Independent Conditions: The Wilcox Rank-sum Test and Mann-Whitney Test,

Comparing Two Related Conditions: the Wilcoxon Signed-rank Test, Differences Between

Several Independent Groups: The Kruskal-Wallis Test, Differences Between Several Related

Groups: Friedman's ANOVA Exploratory Factor Analysis When To Use Factor Analysis, Factors

and Components, Discovering Factors, Research Example, Running The Analysis, Interpreting

Output From SPSS, How To Report Factor Analysis, Reliability Analysis, How To Report

Reliability Analysis.

Text Books

1. Damodar Gujarati, Porter,Gunasekar: Basic Econometrics, McGraw Hill

2. Field, A. (2013), Discovering Statistics using IBM SPSS Statistics, Sage Publications,

Fourth Edition.

3. Frees, E. E, Derrig, E. W, and Meyers, G. (2014). Predictive Modeling Techniques in

Actuarial Science, Vol. I: Predictive Modeling Techniques. Cambridge University Press.

Reference Books

1. Stock & Watson: Introduction to Econometrics, Pearson

2. G M K Madnani: Introduction to Econometrics, Oxford &Ibh Publishing Co. Pvt Ltd

3. Maddala&Lahiri: Introduction to Econometrics, Wiley

4. A H Studenmund: Using Econometrics: A Practical Guide, Pearson

5. Jeffery Wooldridge: Introductory Econometrics, Cengage

6. Christopher Dougherty: Introduction to Econometrics, OUP

COURSE OUTLINE

Course Name: Data Mining

Course CodeBBBA2012



Semester V

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite None

Course Overview

This course provides an introduction to the fundamental issues and basic techniques of data

mining. In particular, the use of data mining to support business analytics and decision making

will be covered through labs, projects and case studies. Students are expected to learn data mining

and its use in business analytics through acquiring the basic data mining concepts and techniques,

using them to explore data, and deriving useful knowledge patterns from the data through hands-

on that involve some industry strength data mining software packages like RapidMiner/XLMiner

and Tableau.

Course Outcomes


CO.1 Understand the application of data mining in the field of business

CO.2 Gain knowledge about classification techniques of data mining

CO.3 Understand the association rule and its importance

CO.4 Understand the application of data mining in credit management

CO.5 Understand the application of data mining in credit management

Course Content

Unit I: 10 Lectures

Data mining - business value of data mining, and how technology can be used to create this

value,data mining related terms Overview of Data mining process, core ideas- classification,

Association rules, Predictive Analytics, Data reduction, dimension reduction

Unit II: 10 Lectures

Performance Evaluation Multiple Linear regression, explanatory Vs Predictive modeling

Nearest Neighbors, Naïve Bayes Classification and regression trees

UnitIII: 10 Lectures

Association Rules- discovering association rules in transaction Databases (Affinity rules and

market basket Analysis) Collaborative filtering

Unit IV: 8 Lectures

Bottleneck of knowledge engineering, Rule-Based systems Applications of Data mining- credit

management

Unit V: 7 Lectures

Social Network Analytics-Applications, advantages and disadvantages

Text Books

1. Data Mining for Business Intelligence: Concepts, Techniques, and Applications in

Microsoft Office Excel with XLMiner" byGalitShmueli, Nitin R. Patel, Peter C. Bruce

Publisher: Wiley;

Reference Books

1. Data Science for Business, Foster Provost and Tom Fawcett, O’Reilly, 2013

2. Machine Learning with R,Brent Lantz

3. Ratner, Bruce(2003), Statistical modeling and analysis for database marketing: effective

techniques for mining big data, CRC Press LLC, 2000 N.W. Corporate Blvd., Boca Raton,

Florida 33431.

4. Introduction to Data Mining, Pearson Education India. Pang-Ning Tan, Tan (2007),

COURSE OUTLINE

Course Name: Aviation Finance & Asset Management


Programme BBA Aviation Management


Semester V

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite

Course Overview

The course shall provide an overview of the law of aviation insurance and provides much-needed

clarity on the clauses and policies that cover (war and non-war) hull, spares and liability risks in

the market.

On completion of the course you will be able to identify the various types of (war and non-war)

insurance coverage available to aircraft operators in the aviation market, make informed

decisions about which clauses/policies to purchase, evaluate the relevant legal and operational

factors when interpreting them in cases of cover disputes and manage claims in compliance with

the insurance program.

Course Outcomes


CO1 Understand the broader insurance market and the role of aviation insurance within it.

(K2)

CO2 Determine and apply compliance with minimum insurance requirements. (K3)

CO3 Examine the legal implications of the unique way of placing insurance risks in the

aviation market. (K3)

CO4 Analyze the legal implications of reinsurance/fronting. (K4)

CO5 Appraise how courts interpret the various clauses of aviation insurance policies. (K5)

Course Content:

Unit I: Airline finance – Introduction (10 hours)

Airline Finance -Need & Importance – World Airline financial results Factors affecting financial

results – Asset Utilization – Key Financial issues - Airline financial ratio – Performance

Earnings Ratio – Risk solvency ratio - Liquidity Ratio – Stock Market Ratios – inter – Airline

comparison of financial ratio

Unit II: Airline Valuations & Source of finance (10 hours)

The valuation of tangible and intangible assets – The valuation of the Airline as a whole - Rating

agencies – Sources of internal and external finance – Institutions involved in Airline Finance -

Term Loan payment, book profit and manufacturer ‘s prepayment

.

Unit III: Aircraft Leasing & Finance (8 hours)

Finance Lease – Meaning, Objectives, Different type of leasing, major differences between Wet,

Sale and Operating lease - Securitization of Aircraft – Meaning, Purpose and advantages,

Airline traffic and Financial forecasts - Airline capital expenditure projections and airline

financial requirement forecasts

Unit IV: Principles of Insurance & Risk Management (7 hours)

History of Aviation insurance – Basic Principles of Insurance – Basic Terminologies in General

Insurance - Insurers – Risk & Insurance – Risk Management

Unit V: Aviation Insurance (10 hours)

Aircraft hull and liability insurance – Sample policy and endorsement – Airport premise liability

and other aviation coverage - Underwriting and pricing aviation risk – Aviation business

property insurance and transport insurance.

.


Airline Finance Peter.S. Morrel, Ashgate

Insurance principles and practices M.N. Mishra

SUPPLEMENTARY READINGS

Principles and Practices of Insurance P. Periyasamy

Airline Finance GailFButler&MartinRKeller,McGrawHill

Aviation Insurance and Risk Management Alexander. T. Wells Bruce. D, Krieger

COURSE OUTLINE

Course Name: Aviation Resource & Disaster Management




Semester V

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite

Course Overview:

To enable the Students to learn the importance of Emergency Response Procedure during

Accident and Serious Incident to the Aircraft and Passengers.

Course Outcomes


CO1 Understand the actions to support aviation management policies and procedures and

learn to prepare and process and assess the public law, plans, and aircrew and

parachutist resource activities. (K2)

CO2 Identify and assess the Maintenance control and accountability for ARMS data.

Controls security access to ARMS data interfaces, and advises on matters pertaining to

ARMS requirements and modifications. (K3)

CO3 Inspect and evaluate production and maintenance of aviation flight and parachutist

jump records, files, and reports, through various checklists. (K4)

CO4 Evaluate all the emergency response policies. (K5)

CO5 Assess and formulate the family notification guidelines in occurrence of disaster

management. (K5)

UNIT 1: INTRODUCTION (10 hours)

The role of crew resources management – The trouble with culture – Creating and implementing

human factors ‘safety culture – human assessment – traditional flight crew and CRM training in

general aviation – crew concepts in the air ambulance services. Emergency Response Procedure –

Meaning – Scope – Emergency Response Organization of an Airline – Emergency Response Plan

during Accident and Serious Incident – Overview of Emergency Response Plan – Emergency

Response Plan During Hijack – Emergency Response Team of an Airline – Family Assistance

Group - Responsibilities of an Airline during Accident and Serious Incident.

UNIT 2: EMERGENCY RESPONSE ACTION BY AN AIRLINE (10 hours)

Composition of Airline Emergency Response Team – Emergency Notification Action–

Responsibilities of Emergency Response Coordinator – Quick Response Checklist – General

Instructions – Initial Response Team – Responsibilities of Initial Response Team – Composition

Of Initial Response Team – Spokes Person – Responsibilities of Spokes Person – Non schedule

flight –Meaning – Documents to be Maintained at Office Responsibilities of Airline’s Reception.

UNIT-3: EMERGENCY RESPONSE ACTIVITIES (10 hours)

Ground Operations – Meaning - Responsibilities of Ground Operations Head during Emergency

–Quick Response Checklist – Airport Manager – Meaning – Responsibilities of Airport Manager

during Emergency – Quick Response Checklist – Response during Occurrence at Respective

Airport Location – Response during occurrence outside the Respective Airport Location – Airline

Passenger list to release to Public – Airline Passenger List only for an Airline – Travel

arrangements

UNIT-4: EMERGENCY RESPONSE PROCEDURES (8 hours)

Operational Control Centre (OCC) – Meaning – Responsibilities of OCC – Quick Response

Checklist – Duty Officer (OCC) – Responsibilities of Duty officer (OCC) – Crisis Management

Centre –Responsibilities of Crisis Management Centre – Director Operations – Responsibilities of

Director Operations – Quick Response Checklist – Director In-flight Services – Responsibilities

of Director In-flight Services–Quick Response Checklist – Head Finance – Quick Response Check

List –Responsibilities of Medical Team - Responsibilities of Head Finance – Summary of

Responsive Action – GO Team – Members – Hospital Assistance Team – GO Kit – Components

of GO Kit –Responsibility of the Manager to Manage GO Kit – Extra needs during an Accident –

Crisis Management Activation – Crisis Management and Family Assistance Programmed GH

UNIT-5: CRISIS MANAGEMENT AND FAMILY NOTIFICATION GUIDELINES (7

hours)

Family Assistance Program – Public Relations – Corporate Communication Coordinator –

Responsibilities – Press Release – Media Centre Programme – Airline Emergency Response Team

–Responsibilities – Interaction with Government Agencies – Family Notification Process –

Preparation and Release of Passenger Checklist – Mentally Assistance help to Family Victims –

Disposal of Victim’s Personal effect – Selfcare during Emergency – General Guidelines of Family

Notification -Requirement for Quality Assurance Quality audit- ISO 9000 Quality standard

Reliability.

SKILL DEVELOPMENT:

1. Assignment on Emergency Response Procedure of an Airline.

2. A Case study on any Emergency Response plan during Accident or Serious Incident.

3. Prepare a flowchart on Roles and Responsibilities of OCC Duty Officer.

4. Aviation and Hospitality Management by Fly Sky Aviation. Edition 2020.

5. Prepare a flowchart of Pilot Selection process. Eg: Any Airline

6. Assignment on Communication between Pilot and Airhostess right from Departure to Arrival.

7. What do you learn about Future of Aviation operational information.

BOOKS FOR REFERENCE:

1. Technological Trends and Disaster Management in Aviation by Fly Sky Aviation. Edition

2020

2. Disaster Management by Harsh K Gupta / Sulphey .M.M /R.Subramanian

3. Jensen,Pilot Judgement & Crew Resource Management ,N A

4. ThomasLSeamster,Aviation Information Management – From Documents Data, Ashgate

5. ThomasL Seamster & Barbara G Kanki ,Aviation Information Management, Ashgate

6. Brain Mc Allister, Crew Resource Management ,Air life

COURSE OUTLINE

Course Name: Managing Air Cargo & Shipping Logistics



Chain Management


Semester V

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite

Course Description:

This course is designed to help students to understand the function of Air Cargo & Shipping

Logistics and , Documentation process. It includes the direct & indirect export - Import and

customs and its importance for managing the entire supply chain , security, cargo/materials

handling, and productivity.

This course will introduce the students to the unique role of the Maritime industry in logistics.

Topics include port operations, modes of cargo handling and stowage, general shipping, ship

construction, types of transport ships, tankers, shipboard nomenclature and the mission of

merchant ships.

After completion of this course students should be able to: Analyze issues involved in exim

operation as well as documentation.

Course Outcome:

CO1. Apply concepts of the commercial, operational and technical components of ship management. K3

CO2: Demonstrate sea transport characteristics, various sea routes and transport based on stowage, volume of ships etc.

K3

CO3: Apply the knowledge of shipping and maritime logistics, to the solution of complex International

logistics management problems. K3

CO4: Appraise Cargo and geographical factors K4

CO5: Measuring and evaluating performance of cargo safety and shipping operations

K5

Course Contents

UNIT I: Air Cargo and Shipping Industry Overview 15 lecture hours .

Overview of Airline logistics operation, Roles of shipping in cargo operation, Tasks and

Responsibilities of Shipping Agents/shipping lines Include, the specific tasks of a cargo broker

or port agent include: Different types of cargoes, Types of cargo vessels, Different Types of

International Ships

UNIT II: Air Cargo & Shipping Logistics 15 lecture hours

Liner Shipping Service and Tramp Shipping Service: The Role of the Freight Broker in the

Shipping Industry, Education and Experience Needed to be a Freight Broker ( how to be a freight

–shipping broker ), INCOTERMS in Maritime logistics & Shipping , Merits of incoterms, E-

Terms and F terms in Shipping, Incoterms in Freight forwarding /Shipping

UNIT III: Air Lines & Shipping Lines 15 lecture hours

Section A & B of incoterms in Shipping logistics, 8 Main Factors that Affect Ocean Freight

Rates, what does DDP means in shipping terms, what are the different types of Incoterms? Suez

Canal in freight and shipping, why was the Suez Canal so important

UNIT IV: Cargo and Geographic Factors 15 lectures hrs

Advantages of Squeeze canal, Panama Canal, why was the Panama Canal so important?

Advantages of Panama Canal in Shipping, International Shipping lines, Indian Ports, Inland

UNIT V: Operations and Voyage Estimation 15 Lectures hrs

Hazardous cargoes International Shipping Conventions, Hague Rules, Hague Visby rules

Rotterdam, Containerized cargo , International payment method in shipping, Intermediators in

shipping, Web Link for all sample pictures of require documents for import & export, Rotterdam

Rules in Shipping and Cost optimization in shipping logistics., Roles & responsibility of

shipping manager , Roles & responsibility of shipping broker

Group d .

Text Book

1.Alan E.Branch. 2008, Elements of Shipping. Chapman and Hall, Fairplay Publications, U.K.

Reference book

2.John. W. Dick. 2014, Reeds 21st Century Ship Management. Bloomsbury Publishing, U.K.

3.Prabhakaran Palleri (2009) Marine Environment: Management and People's Participation. KW

Publishers Pvt. Ltd., and National Maritime Foundation: New Delhi

4.Proshanto K. Mukherjee, Mark Brownrigg (2013), Farthing on International Shipping.4th

edition, Springer publications

COURSE OUTLINE

Course Name: Export & Import Management



Chain Management


Semester V

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite

Catalog Description

This course is designed to help students to understand the function of Service operation


and its important roles to manage the entire supply chain, smoothness and accuracy. By the

completion of this course students should be able to: Analyze issues involved in industrial

operation management and its function.

To cover the entire structure of service enterprise (the service delivery system, facility location

and layout), and managing service operations (quality and productivity, queuing, facilitating

goods, capacity and demand).

∙ Examine operating and service procedures for Service operation management.

∙ Assess financial analysis of industrial service operations.

Course Outcome:



K3



K3


chain.

K4



K4


.

Course Contents

Unit I: Import-Export Management Overview 10 lecture hours Import Export Management Introduction; Concept Key Feature; Foreign Trade - Institutional

Framework and Basics; Trade Policy; Foreign Trade; Simplification of Document; Exporting;

Importing Counter Trade; Overview of various export promotion schemes in India. Benefits of

Export and Import.

Unit II:Preliminaries for Exports and Imports: 10 lecture hours

Meaning and Definition of Export, Preliminaries for exports: Registration – IEC, RCMC, EPC,

Central Excise. Licensing – Selection of Export Product – Identification of Markets – Methods of

Exporting – Pricing Quotations – Payment Terms – Letter of Credit. Liberalization of Imports –

Negative List for Imports – Categories of Importers – Special Schemes for Importers

Unit III: Export-Import Procedure 10 lecture hours

Steps in Export Procedure: Export Contract, Forward Cover, Excise Clearance – Pre-shipment

Inspection, Methods of Pre-shipment Inspections – Realisation of Exports Proceeds. Pre-Import

Procedure – Steps in Import Procedure – Legal Dimensions of Import-Export Procedure – Customs

Formalities for Imports and Exports, Warehousing of Imported goods, Exchange Control

Provisions for Imports, Retirement of Export Documents.

Unit IV: Export Import Documentation 8 lecture hours

Aligned Documentation System – Commercial Invoice – Shipping Bill – Certificate of Origin –

Consular Invoice – Mate’s Receipt – Bill of Lading – GR Form – ISO 9000 – Procedure for

obtaining ISO 9000 – BIS 14000 Certification – Types of Marine Insurance Policies. Import

Documents – Transport Documents – Bill to Entry – Certificate of Inspection – Certificate of

Measurements – Freight Declaration.

Unit V: Export and Import Financing 7lecture

hours

Export and Import Financing, Procedure, and Primary Consideration Export and Import Financing

Procedures; Sources of Finance - Role of commercial bank, EXIM Bank, ECGC and others –

Export promotion Schemes – Insurance for Export – Types – export credit insurance – Risk

Management – Types of risks – mitigation methods.


Export-Import Theory, Practices, and

Procedures (English, Paperback,

KaynakErdener)

Highlights


● Binding: Paperback

● Publisher: Taylor & Francis Inc

● Genre: Business & Economics

● ISBN: 9780789005687, 0789005689

●

● Reference Books

● a) Export/Import Procedures and Documentation 4th

Edition

● by Thomas E. Johnson (Author), Donna L. Bade

(Author)

●

● b) Customers who viewed Export Import Procedures

by C. Rama Gopal (Author)

COURSE OUTLINE

COURSE NAME: CONSUMER BEHAVIOUR IN AUTOMOBILEINDUSTRY

COURSE CODE: BBAM 2002

Course Handout

Course details

Programme BBA, Marketing and Automobile Management

Academic

Session

2021-2024

Semester V

Instructor(s)

Credits 3

No of

Sessions

45

Course Overview

Consumer behavior is omnipresent; we cannot escape it – every moment of our lives we are engage

in some form of consumer behavior. It involves the interaction of affect, cognition, behavior and

the environment in which people conduct the exchange aspects of their lives. It examines the

consumer decision process of automotive products and the impact of external environmental

influences (culture, subculture, social class, reference groups, family, and personal influences) and

internal psychological influences (personality and lifestyle, learning, motives, perception, and

beliefs and attitudes) on consumer decision making. It explores stimuli that informs, persuades,

and influences our choices, purchase decisions, dreams and aspirations. This course is intended to

provide students with two fundamentals (a) theory about consumer behavior and decision-making

process and (b) Diffusion of innovations in automotive industry and rate of acceptance of

innovations by consumers. The study of consumer behavior uses concepts, theories, and principles

from the social sciences to extend our understanding of factors influencing the acquisition,

consumption, and disposition of goods, services, and ideas. Student will learn how and why

consumers behave by examining how they use products to define themselves and how this self-

concept affects their attention and perception, their motivation to buy vehicles (car or two-wheeler)

memory for brands, product and advertising awareness, brand attitudes, product judgment and

choice, customer satisfaction and brand loyalty.

2. implement the sales management techniques

and will make them skillful in need satisfaction & advance selling skills and process, will also

help them to become successful sales managers in practical life.

2. mplement the sales management techniques

and will make them skillful in need satisfaction & advance selling skills and process, will also

help them to become successful sales managers in practical life.



CO1 Determine the nature, scope of Consumer buying behavior in automotive industry.

K2

CO2 Understanding and applying consumer decision making process in automotive

industry. K3

CO3 Evaluating internal influences on consumer buying behavior for auto productsK4

CO4 Evaluating external l influences on consumer buying behavior for auto productsK4

CO5 Creating innovative technologies in auto products and diffusion of innovation K5

Course Content

UNIT I: Introduction to consumer buying behavior

9 Hours Meaning & Definition of CB, Difference between consumer & Customer, Nature & characteristics

of Indian Consumers, Consumer Movement in India, Rights & Responsibilities of consumers in

India, Benefits of consumerism. Indian Car market and consumer buying behavior, Applications

of consumer behavior knowledge in Auto marketing. Shift in Consumer behavior and impact on

automotive industry. Impact of internet marketing on consumer decision making of auto products.

UNIT II: Consumer decision making process and models

9 Hours

Consumer decision making process in context of auto products, types of decision making&

involvement. Information search pattern & marketing strategy. Types of choice models – multi

attribute, conjunctive, disjunctive, lexicographic & elimination by aspects. Modeling consumer

decision making – Howard Sheth model, Nicosia model and Engel Blackwell Miniard model.

Levels of Consumer Decision Making:Complex Decision Making or Extensive problem solving

Model, Low Involvement Decision Making or Limited Problem Solving Model, Routinised

Response Behaviour Attributes that could affect car-prchasing decision, buying situations.

consumer’s brand choice behavior for car and two wheelers. Impact of corona virus of consumer

car buying behaviour. Digital buying behaviour, consumer buying behaviour and Green Side of

the Automotive Industry.The Global Consumer Behaviour and Online buying behaviour -

Consumer buying habits and perceptions of emerging non-store choices.

UNIT III: Internal Influences on Consumer Behaviour

9 Hours

Internal factors: Motivation: Basics of Motivation, types of motivation, motivation theories,

Motivational factors influencing consumers’ car purchasing decision. Personality: Basics of

Personality, Theories of Personality and Marketing Strategy (Freudian Theory, Neo-Freudian

Theory, Trait Theory), Applications of Personality concepts in Automobile industry,

Perception: Basics of Perception & Marketing implications, Elements of Perception, Perceived

Risk and how automobile manufacturers handle these risks. Consumer Perception of

Remanufactured Automotive Parts. Learning: Elements of Consumer Learning, Learning

Theories, Classical Conditioning Pavlovian Model, Neo-Pavlovian Model), Instrumental

Conditioning, Elaboration Likelihood Model. Attitude: Basics of attitude, the nature of attitude,

Models of Attitude and Marketing Implication, (Tri-component Model of attitude, Multi attribute

attitude models. consumer preference and attitude towards passenger cars and two wheelers,

Attitude of consumers toward fuel economy.

UNIT IV: External Influences on Consumer Behaviour

9 Hours

Social Class: Social Class Basics, Features of Social Class, Five Social-Class Categories in India.

Culture and Subculture - Major Focus on Indian Perspective Culture: Basics, Meaning,

Characteristics, Factors affecting culture, Role of customs, values and beliefs in Consumer

Behaviour. Subculture: Meaning, Subculture division and consumption pattern in India, Types of

subcultures Cross-cultural consumer analysis: Similarities and differences among people.

Groups: Meaning and Nature of Groups, Types Family: The changing structure of family, Family

decision making and consumption related roles, Key family consumption roles, Dynamics of

husband-wife decision making, the expanding role of children in family decision making, The

family life cycle & marketing strategy. Reference Groups: Understanding the power & benefits

of reference groups, Factors that affect reference group influence, Types of reference groups,

reference group appeals, Celebrities., Impact of you-tube influencers on consumer buying

behaviour, Role of social media in shaping consumer behaviour.

UNIT V: Diffusion of Innovations in Automobile Industry

9 Hours

Innovation approaches and achievements in the India automotive industry, Technology

Innovation, Diffusion of innovation meaning and definition, diffusion Process (Innovation,

Communication channels, Social System, Time) Product life cycle and innovation adoption

process, innovation acceptance, importance of innovation in automotive industry, rate of adoption:

S curve Adoption process of AFVs (Alternative fuel Vehicles) knowledge generation and

innovation diffusion in automotive industry. Innovations in automotive industry and its influence

on consumer behaviour, diffusion of innovation and perceived risk, Adoption and Diffusion of

RFID Technology in the Automotive Industry, diffusion and adoption of EVs in India. Customer

Relationship Management Meaning & Significance of CRM, Types of CRM (Operational,

Collaborative, Analytical), Strategies for building relationship marketing, e-CRM, Meaning,

Importance of e-CRM, Difference Between CRM & e-CRM

Suggested readings

1. Schiffman, L. G. and Kanuk, “Consumer Behavior”, L L., Pearson.

2. Del Hawkins,RogerBest,Kenneth, Coney, Amit, “Consumer Behaviour” McGraw Hill

Education(2005) Mookerjee

3. Del i. Hawkins “consumer behaviour : building marketing strategy” McGraw Hill

Education, 2014

4. Hawkins et al “Consumer Behavior” Hawkins et al., McGraw Hill

5. Loudon, David / Bitta, Albert Della “Consumer Behavior, Concepts &Applications”Tata

Mc Graw Hill

6. Loudon and Della Bitta, CONSUMER BEHAVIOUR: CONCEPTS AND

APPLICATIONS, Tata McGraw Hill. New Delhi,2007.

7. Michael R. Solomon, Consumer Behaviour, PHI Learning Private Limited, New Delhi,

2011

8. Ramanuj Majumdar, CONSUMER BEHAVIOUR, Prentice Hall of India, New Delhi,

2011

https://www.essay.uk.com/free-essays/business/innovative-automotive-technology-diffusion.php

https://www.essay.uk.com/free-essays/business/innovative-automotive-technology-diffusion.php

COURSE OUTLINE

COURSE NAME: VEHICLE BODY FUNDAMENTALS AND MAINTENANCE-

COURSE CODE: BSB04T2004

Course Handout

Course details


Academic

Session

2021-2024

Semester V

Instructor(s)

Credits 3

No of

Sessions

45

Course Overview

The aim of the course is to impart knowledge to the students and to mold them as professionals

with sound knowledge in the field of vehicle body repair and maintenance. The students can impart

knowledge in construction of car body, design criteria, types of car and safety aspects of car. The

students able to know the construction of bus body and dimensions of bus body and safety aspects.

Students will be well versed in the design and construction of external body of the vehicles and

materials used in vehicles. The course also covers good exposure in automotive safety aspects

including the understanding of the various safety equipment, it also focuses on the safety systems

in a vehicle and deformation behavior of a vehicle.



CO1 Understand basic vehicle body types. K2

CO2 Select suitable materials and trims. K3

CO3 Analyzing various safety concepts, tire pressure control system, rain

sensor system and environment information system. K4

CO4 Develop skills of using major equipment used in repair, testing, and

reconditioning of automobiles. K4

CO5 Diagnosing and estimating service procedure, Necessity for routine

maintenance and engine tunning. K5

Course Content

UNIT I: Basic details of car body/Bus body/Commercial Vehicle body 9 Hours

Types, Regulations, driver’s visibility, tests for visibility, methods for improving visibility and

space in cars, safety design, safety requirements for car, car body construction, Crash Test and

Roll over test regulations, Heating and ventilation systems, dash board instruments. Bus body

details: Types of bus body: based on capacity, distance traveled and based on construction. Bus

body lay out for various types, floor height, engine location, entrance and exit location, seating

dimensions. Types of metal sections used – Regulations – Constructional details: Conventional

and integral. Commercial Vehicle details: Types of commercial vehicle bodies - Light commercial

vehicle body. Construction details of commercial vehicle body - Flat platform body, Trailer,

Tipper body and Tanker body, Drivers cab design – Regulations

UNIT II: Body Materials 9Hours

Metal sheets (Steel, Aluminum etc.), plastics, timber, GRP, FRP, Insulating materials, adhesives

and sealants. Wind screen, Back light & window Glasses and regulations for glasses. Difference

between toughened glass, sheet glass & laminated glass. Composite materials, properties of

materials, corrosion, anti-corrosion methods, selection of paint and painting process, body trim

items, body mechanisms

UNIT III: Safety concept and equipment 9 Hours

Safety Concept: Active safety: driving safety, conditional safety, perceptibility safety, operating

safety, passive safety exterior safety, interior safety, deformation behavior of vehicle body, speed

and acceleration characteristics of passenger compartment on impact, Safety equipment: Seat belt,

regulations, automatic seat belt tightener system, collapsible steering column, tiltable steering

wheel, air bags, electronic system for activating air bags, bumper design for safety, Comfort and

convenience system: Steering and mirror adjustment, central locking system, Garage door opening

system, tire pressure control system, rain sensor system, environment information system.

UNIT IV: Layout of Service Station and Tools & Equipment Required 9 Hours

Location of modern automobile station - Layout of a fully equipped modern garage - Major

equipment used in repair, testing, and reconditioning of automobiles - Service Station equipment

(compressor, washer, hydraulic ramp and other lifting devices etc.) - Layout of fuel filling station-

cum-service station. Workshop safety.

Store organization: Stores and store-keeping procedure. Day book, ledger, stock register. Indenting

and issue of spares and materials. Inventory control. Stocking of material - shelves, racks, bins;

fuels and inflammable materials. Handling of liquids and acids. Duties and responsibilities of

storekeeper and purchase officer. Tools, Storing and issuing.

UNIT V: Service Procedure/ Maintenance Schedule/Engine Tunning 9 Hours

A typical service organization chart - Duties of service foreman. Vehicle selling- dealership,

showroom, Terms of Warranty, after-sales service, advertising, and salesmanship. Diagnosing and

estimating repairs. Booking of repairs. Job card, time card. Inspection and testing of repaired

vehicles. Billing of repairs. Customer record. Purchase and sale of used vehicles. Insurance and

accidental jobs. Safety in garages. Customer satisfaction. Time management. Maintenance

Schedule: Necessity for routine maintenance - Importance of service manuals- Service Procedures

–Transmission – Ignition System – Lubrication and Fuel System, Engine tunning: Engine tuning

of conventional and MPFI petrol engine. Adjustments of spark plug gap, valve tappet clearance,

head bolts, Use of vacuum and compression gauge, Air cleaner cleaning, Ignition timing setting

by timing light, Pollution checking, Troubleshooting.

TEXT BOOKS:

1. Powloski, J., "Vehicle Body Engineering", Business Books Ltd., 1998.

2. James E Duffy, "Body Repair Technology for 4-Wheelers", Cengage Learning, 2009.

3. Vehicle Maintenance and Garage Practice, Doshi Jigar A, PHI Learning Pvt. Ltd.

ISBN:9788120349827, 9788120349827

4. Advanced Automotive Fault Diagnosis: Automotive Technology: Vehicle Maintenance and

Repair Tom Denton, Routledge, ISBN-13: 978-0415725767.

REFERENCES:

1. Giles, G.J., "Body construction and design", Illiffe Books Butterworth & Co., 1991.

2. John Fenton, "Vehicle Body layout and analysis", Mechanical Engg. Publication Ltd.,

London, 1992.

3. Braithwaite, J.B., "Vehicle Body building and drawing", Heinemann Educational Books Ltd.,

London.

4. Dieler Anselm., The passenger car body, SAE International, 200

SEMESTER VI COURSE OUTLINES

COURSE OUTLINE

Strategic Management F010603TA

Programme BBA


Semester VI

Instructor(s)

Credits 3

No of Sessions 45

Course Overview: The objective of this course is to introduce the student with working knowledge of business level

and corporate level strategies along with restructuring, mergers and acquisitions and alliances

which most organizations are undergoing in today’s turbulent globalized environment and

familiarize them with emerging thoughts and practices in the field of strategic management.



CO1

Understand and explain the basic concepts and principles associated with

strategic management. K2

CO2 Apply strategic analysis tools to understand the external and the internal

environment of an organization and suggest suitable strategies. K3

CO3 Formulate strategies for exploiting corporate level business opportunities

including strategies related to entry in foreign market. K6

CO4 Appraise, implement plans and control organizational resources for competitive

advantage. K4

CO5 Analyse the importance of the change and apply successful for organizational

growth and sustainability. K5

Course Contents

Unit-1: Introduction to strategic management 9Lecture hours What is Strategy? Evolution of strategic management, importance of strategic management, what

are Strategic Intent; Mission; Objectives and Goals; Policies; Program; Budget; Process of

strategic management, Levels of strategy, issues in Strategic Decisions, role of strategists,

Strategic Management Process, McKinsey 7S Framework.

Unit-2: Strategic Analysis 9 Lecture hours

Identifying strategic alternatives of business; Environmental appraisal – Internal environment;

Creating Value, Creating Competitive Advantage, Resources and its types, Key Success Factors;

Role of Resources, Capabilities and Core Competencies; Competitive Advantage to Competitive

Strategies; VRIO Model, External environmental analysis – PESTEL

Unit-3: Strategy Formulation 9 Lecture hours

Concept of Value Chain, SWOT Analysis; Tools and Techniques for Strategic Analysis – TOWS

Matrix; Generic Strategies; Competitive Strategies - Porter’s 5 Forces Model; The Experience

Curve, Grand Strategy, BCG Matrix; Functional Strategies, corporate level strategies,

restructuring, diversification, merger and acquisition, strategic alliance, joint venture, business

level strategies, competitive, Competitive Risks in Business level Strategies Global entry strategies

Unit-4: Strategic Implementation and Control 9 Lecture hours Organization Structure; Resource Allocation; Projects and Procedural issues. Integration of

Functional Plans. Strategic Leadership and corporate culture; Evaluation and Control:

Organizational Systems and Techniques of Strategic Evaluation and Control of Performance and

Feedback. The Balanced Scorecard

Unit-5: Managing Change 9 Lecture hours Meaning of change, force for change, types of changes, change process, resistance to change,

strategies for implementation and change, challenges for the 21st century.

.

Text Books: 1. Strategic management, Kazmi, Azhar and Kazmi, Adela, 4th Edition, McGrawHill, New

Delhi

Reference Books: 2. Strategic Management and Business Policy Thomas L. Wheelen and J. David Hunger,

11/e Pearson, New Delhi

3. Strategic management, Text and cases Dess, Lumpkin and Eisner, 3rd Edition, Tata

Mcgraw Hill, New Delhi

4. Strategic Management: Concepts and Cases, David, Fred R., 13th edition, Pearson

Education Inc., 2011

5. Exploring Corporate Strategy Jhonson, Scholes and Whittington, 7th Edition, Pearson,

New Delhi

6. Crafting and Executing Strategy, Thompson, Strickland, Gamble, and Jain, Tata Mcgraw

Hill, New Delhi

COURSE OUTLINE

COURSE OUTLINE

Course Name: Managing Service Operation in LSCM



Chain Management


Semester VI

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite

Catalog Description

This course is designed to help students to understand the function of Service operation


and its important roles to manage entire supply chain, smoothness and accuracy. Be the completion

of this course students should be able to: Analyze issues involved in industrial operation

management and its function.To covering the entire structure of service enterprise (the service

delivery system, facility location and layout), and managing service operations (quality and

productivity, queuing, facilitating goods, capacity and demand).

Course outcome:



K3



K3


chain.

K4



K4


CO6: Demonstrate effective application IT and industry 4.0 to the real world risk

management to improve efficiency and effectiveness.

K5

Course Content

Unit I: Overview of Service operation management 9 lecture hours

Overview of Service operation Management, Fundamental of Service operation Management,The

nature of service, Managing experience and outcome, Understanding different service processes,

The Service concept as a strategic tool, Brand significance and impact on businesses, Process flow

chart.

Unit II: Nature of services and service products in logistics 9 lecture hours

Nature of services and service products, customer centric operations and building services for

competitive advantage., Customers and Supplier Relationships, Customers and Supplier

Relationships, Understanding and significance of customer loyalty, Creating loyal customers

through services, Loyalty tracking, Customizing services.

Unit III Customer Relationship Management 9 lecture hours

segmenting services, taking services to the doorsteps of customers, Customer Relationship

Management, Customer retention, Customer retention, partnerships and alliances, Customer

expectations and satisfaction, Customer expectations and satisfaction, Managing supply

relationships., Third party logistics operation

Unit IV – Service processes & Factors 9 Lecture hours

4 PL logistics operations, Understanding service processes: tasks and attributes., Repositioning

and engineering service, Service Business model understanding and significance, Service Value

chain Outsourcing and its management, Service business and delivery network, connectivity and

brand value creation through outsourced network.

Unit V- Technology and information in service operations 9 lecture hours

Technology and information in service operations. ERP systems, customer relationship

management, call centers, help desks, service desks, feedback and evaluation of service through

computers, Service capacity. Psychological aspects of service delivery., Structure: networks,

Managing Demand and supply of services, Speed and quality of services, Total Quality Systems,

Management and controls, Productivity and performance measurements, Jobs & responsibility of

service operation manager.

Text Books


1 Service Operations Management:

Improving Service Delivery,

2e Paperback– 2007

by JOHNSTON (Author)

● Paperback: 516 pages

● Publisher: Pearson Education; 2 edition (2007)


● ISBN-10: 813179205

● ISBN-13: 978-813179208

https://www.amazon.in/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=JOHNSTON&search-alias=stripbooks

Reference Books

Service Operations Management: Improving Service Delivery

by Johnston Robert (Author), Clark Graham (Author), Shulver Michael (Author)

Paperback: 488 pages

Publisher: Pearson Education; Fourth edition (28 August 2017)

Language: English

ISBN-10: 9386873303

ISBN-13: 978-9386873309

https://www.amazon.in/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Johnston+Robert&search-alias=stripbooks

https://www.amazon.in/s/ref=dp_byline_sr_book_2?ie=UTF8&field-author=Clark+Graham&search-alias=stripbooks

https://www.amazon.in/s/ref=dp_byline_sr_book_3?ie=UTF8&field-author=Shulver+Michael&search-alias=stripbooks

COURSE OUTLINE

International Trade

F010602TB

Programme BBA


Semester VI

Instructor(s)

Credits 3

No of Sessions 45

Course Overview:

The aim of the course is to build knowledge and understanding about International Trade among

the student. The students will get knowledge about different methods of international trade and

international economic institutions. They also will get an overview about India foreign trade and

India’s trade policy.



CO1

Explain the international trade concepts and theories K2

CO2 Illustrate international trade environment and mode of entry. K3

CO3 Analyse FDI and WTO. K4

CO4 Appraise international financial institutions and linking of India’s foreign trade. K5

CO5 Adapt international production and logistics, global strategies and ethics. K6

Course Contents

Unit 1: Overview of International Trade and its Theories 9 Lecture hours

International Trade: An Overview – Evolution of International Trade, Drivers of Globalization,

Influences of International Trade, Stages of Internationalization, Differences between Domestic

and International Trade, International Trade Approaches, Advantages of International Trade.

Theories of International Trade – Mercantilism, Theory of absolute cost advantage,

Comparative cost advantage theory, Relative factor endowment theory, Country similarity theory,

Product life cycle theory.

Unit 2: International Trade Environment and Modes of Entry 9 lecture hours

International Trade Environment – Social and Cultural Environment, Technological

Environment, Economic Environment, Political Environment.

Modes of Entering International Trade – Modes of Entry, Exporting, licensing, franchising,

contract manufacturing, management contracts, turnkey projects, foreign direct investment,

alliances like mergers and acquisitions, joint ventures, Comparison of Different Modes of Entry.

Unit 3: Foreign Direct Investment and WTO 9 lecture hours

Foreign Direct Investment – Factors Influencing FDI, Reasons for FDI, Costs and Benefits of

FDI, Trends in FDI, Foreign Direct Investment in India.

World Trade Organization – General Agreement on Tariffs and Trade (GATT), Establishment

of World Trade Organization, The Uruguay Round Package: Organization Structure of the WTO,

WTO – The Third Pillar in the Global Trade.

Unit 4 : International Financial Institutions 9 lecture hours

International Financial Institutions and Liquidity – IMF, World Bank, International

Development Association, International Liquidity and SDR International Finance Cooperation.

Basics of International – Basics International Marketing, Basics of Global HRM, Basics of

International Financial Management, Basics of International Accounting.

Unit 5 International Production and Logistics Management, Global Strategic Management

and Trade Ethics

9 lecture hours

International Production and Logistics Management – Generic Strategies of the International

Trade, Acquisition of Resources, Location Decisions, International Logistics Management.

Global Strategic Management and Trade Ethics – Peculiarities of Global Strategic

Management, Value Creation, Global Strategic Management Process, Collaborative Strategies,

Ethics and Global Trade.

Text Books:

1. International Business by Charles Hill and Arun Jain, Tenth edition, TMH

Reference Books:

2. Handbook on International Trade Policy: William Alexander Kerr, James D. Gainsford

Edward: Elgar Publishing

3. Gandolfo, Giancarlo: International Trade Theory and Policy Springer

4. International Business: Text and Cases Francis Cherunilam, Fifth edition, PHI

5. International Business Justin Paul, Fifth edition, PHI

6. International Business Rakesh Mohan Joshi, First edition, Oxford University Press

7. International Business: Environments and Operation Sullivn, Salwan, Radebaugh,

Daniels, Twelfth edition, Pearson

8. International BusinessK. Aswathappa , Fifth edition, TMH

9. Varshney & Bhattacharya, International Marketing

COURSE OUTLINE

PRODUCT AND BRAND MANAGEMENT

BSB01T5002

Programme BBA


Semester VI

Instructor

Credits 3

No of Sessions 45

Course Overview

This course seeks to impart understanding of the role brands play in contemporary businesses.

Brands have come to acquire centre stage in marketing and they are often labelled as ‘the’ asset of

value creation. This course is designed to provide an understanding of how brands are created and

managed over time.

The drivers of a firm’s performance at the marketplace have undergone a radical change. Brands

have risen to the top of the hierarchy of assets. Therefore, brands have to come to acquire important

role in transforming value on a higher plane. This course is designed to provide insight to students

into the process how brands create superior marketing results. Specifically, the course aims to

develop specific competencies involved in navigating brand effectively in dynamic marketing

environment.



CO1 Explain the key principles of branding K3,

CO2 Apply brand equity concept and measure brand performance K3

CO3 Develop and position a brand in mind of target audience successfully K6,

CO4 Design marketing program to develop brand equity, K6

CO5 Assess the secondary brand associations to develop brand equity K6

Course Content:

Unit-1 Introduction to Product and Branding 9 lecture hours

Define product, role of products in organization layers of products, classification of products,

product mix decision, product line decisions, and product life cycle strategies.

Concept of Brands, the genesis of Brands, Branding challenges and opportunities, the need for

Brands, Kotler’s five levels of product, Factors affecting brand during its conception, Role of

Brand Managers, can services be branded? Case study

Unit-2 The Customer-Based Brand Equity 9 lecture hours

Making a brand strong: brand knowledge, Sources of brand equity, four steps of brand building,

Creating customer value, Case study

Unit-3 Brand Positioning 8 lecture hours

Identifying and establishing brand positioning, positioning guidelines, Defining and establishing

brand mantra, Points of parity, Points of differentiation, Case Study

Unit-4 Planning and implementing Brand Marketing 9 lecture hours Choosing brand elements, Option and tactics of brand elements, New perspective on Marketing,

Product strategy, Price strategy, Channel strategy, integrated marketing communication to build

brand equity, Marketing communication options, Case study

Unit-5 Leveraging secondary brand associations to build brand Equity & Managing Brand

overtime

9 lecture hours Conceptualizing the leveraging process, Company, country of origin, co-branding, channel of

distribution, Licensing, celebrity endorsement, sporting, cultural and other events, Designing and

implementing brand strategies, Brand architect, brand hierarchy, designing a branding strategy,

Brand Extension, Reinforcing brands, revitalizing brands, Case study


1. Keller, K. L., Parameswaran, M. G., & Jacob, I. (2013). Strategic brand management:

Building, measuring, and managing brand equity. Pearson Education India.

Reference Books

2. Aaker, D. A. (2012). Building strong brands. Simon and Schuster.

3. Aaker, D. A. (2009). Managing brand equity. simon and schuster.

4. Ries, A., & Trout, J. (2001). Positioning: The battle for your mind. McGraw Hill.

COURSE OUTLINE

Rural and Bottom of Pyramid Marketing

BSB01T5003

Programme BBA


Semester VI

Instructor(s)

Credits 3

No of Sessions 45

Course Overview

Indian rural economy contributes nearly 50% of the country’s GDP and size of rural market in

consumer durables and FMCG is significantly higher than its urban counterparts. Recently, rural

marketing has emerged as an important internal sub-division within marketing discipline

particularly in context of a large rural economy like India. But questions like “Is there any

difference between rural marketing and mainstream marketing?” have not been answered

satisfactorily. Through this course, the participants will be introduced to a more holistic

perspective of rural and bottom of pyramid marketing.



CO1 Illustrate the challenges and opportunities in the field of rural marketing, K2

CO2 Develop an insight into rural marketing regarding different concepts and basic

practices in this area. K3

CO3 Apply product strategies at different stages of product lifecycle as applicable to

rural markets.

CO4 Design and apply the various marketing mix strategies for rural markets. K6, K3

CO5 Adapt new goods and services for BOP level of consumers. K6

Unit-1 Introduction to Rural Market 9

lecture hours

Rural India: A promising market place, Evolution of Rural Marketing, Rural Market Structure,

Size and Nature of Rural Market, The Rural Economic Structure, The Rural Infrastructure.

Evolution of rural marketing in India. Rural Marketing Environment, Rural Economic Structure

and Rural Infrastructure.

Unit-2 Rural Consumer Behavior and STP Strategies

9 lecture hours

Consumer Buying Behavior Models, Characteristics of Rural Consumer, Consumer Buying

Process and Brand Loyalty, Segmentation: Heterogeneity in Rural, Pre-requisites of Segmentation,

Degree of Segmentation, Basis of Segmentation and Approaches to Rural Segmentation, Targeting

and Positioning in Rural Markets.

Unit-3 Rural Product Strategies

9 lecture hours

Product Concepts, Rural Product Categories, New Product Development, Consumer Adoption

Process, Product Mix, Packaging & Branding in Rural India, Fake Brands.

Unit-4 Pricing, Communication and Distribution Strategies 9

lecture hours

Pricing in Rural India, Setting the prices for Rural Products and Services, Price Setting Strategies,

Market Entry Strategies, Rural Communication Process & Challenges, Rural Media: Mass Media,

Non-Conventional Media and Personalized Media, The Media Model, Influence of Consumer

Behavior on Communication Strategies.

Accessing Rural Markets: Coverage Status in Rural Markets, Evolution of Rural Distribution

System, Prevalent Rural Distribution Models, Syndicated Distribution. New trends in rural market,

Ethics & the rural consumer

Unit-5 Bottom of Pyramid Marketing 9 lecture hours

Introduction to bottom of pyramid, the Nature of the BOP Market, the market development

Imperative, A Philosophy for Developing Products and Services for the BOP, marketing mix for

BOP, Twelve Principles of Innovation for BOP Markets, 4As of bottom of pyramid marketing,

bottom of pyramid marketing ecosystem, bottom of pyramid challenges.

Text Books

1. Rural Marketing, Pradeep Kashyap, 2nd Edition, Pearson India, 2012.

Reference Books

1. Rural Marketing Concepts and Practices, Balram Dogra &KarminderGhuman, McGraw

Hill Education, 1st edition, 2011

2. Rural Marketing - Environment, Problems And Strategies, T P Gopalaswamy , Vikas

Publishing, 3rd edition 2009

3. Rural Marketing, N. V. Badi and R. V. Badi, Himalya, 1st edition 2004

4. Rural Marketing, C.S.G Krishnamacharyulu and Lalitha Ramakrishna, Pearson

Publication, 2nd Edition, 2010

5. Rural Marketing, VelayudhanSanal Kumar, Response Books, Sage Publication

6. Agricultural Marketing, Moria C.B., Himalaya Publishing House

7. Rural Marketing in India, K.S. Habibur Rahman, Himalaya Publishing House

8. Marketing Management, Shukla A.K., Vaibhav Laxmi Prakashan

COURSE OUTLINE

Course Name: Goods and Service Tax


Programme BBA


Semester VI

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite Basics Tax

Course Overview

The aim of the course is to build knowledge and understanding about GST among the student.

The

Course seeks to give detailed knowledge about the subject matter by instilling them basic ideas

about

GST. The outcome of the course will be as follows –

To provide knowledge about indirect taxes before GST.

To provide knowledge about registration and documentation process under GST.To

give an overview about tax exemptions.

To give an overview about filing of GSTR.

Course Outcomes


CO1 Recognize the basic concepts of Goods and Service Tax (K2)

CO2 To understand how tax is levied and how it is collected and to aware with the concept

of Reverse charge mechanism . (K3)

CO3 To understand the time and place of supply and Import and Export. (K4)

CO4 To understand the concept of Input Tax Credit (K5)

CO5 To understand the registration procedure and who are liable for the registration. (K5)

Course Content

Unit I: Introduction to Goods and Services Tax 10lecture hours

Introduction - Stages of Evolution of Goods and Services Tax - Methodology of GST – Subsuming

of taxes- constitutional background - Benefits of implementing GST- Structure of GST- Central

Goods and Services Tax - State Goods and Services Tax - UTGST - Integrated Goods and Services

Tax - Important concepts and definitions under CGST Act and IGST Act, GSTN - HSN Code -

SAC code - GST council – Structure, Power and Functions. (Note- Following definitions-

Aggregate turnover, Agent, Agriculturist, Business, Capital goods, Taxable person, Casual taxable

person, Non-Resident taxable person, Common Portal, Ecommerce, India, Composite supply,

Mixed supply, Exempted supply, Outward supply, Principal supply, Place of supply, Supplier,

Goods, Services, output tax, Job work, Manufacture, Input, Inward Supply, Input tax, Input tax

credit, Person, Place of business, Reverse charge, Works contract, , Export of goods / services,

Import of goods / services, Intermediary, Location of supplier of service, Location of recipient of

service- Taxable territory, Non-taxable territory)

Unit II: Levy, Tax Collection and Reverse Charge Mechanism 9 lecture hours

Levy and Collection of Tax -Rates of GST- Scope of Supply - Composite and Mixed Supplies ,E-

commerce under GST regime- Liability to pay tax, Reverse Charge Mechanism- Composition

Scheme of Levy-Value of taxable supply- Interstate supply-Intra state supply

Unit III- Concept of time and place of supply & Import and Export 10 lecture hours

Time of supply- Place of supply- Significance- Time and place of supply in case of intra state

supply, interstate supply and import and export of goods and services

Unit IV: Input Tax Credit & Payment of GST 8 lecture hours

Cascading Effect of Taxation- Benefits of Input Tax Credit- Manner of claiming input tax credit

in different situations - Computation - Input service distribution - Computation - Recovery of

Credit - Reversal of credit - Utilization of Input tax credit - Cases in which input tax credit is not

available - Tax Invoice - Unauthorised Collection of Tax - Credit Notes - Debit Notes - Electronic

Cash Ledger - Electronic Credit Ledger - Electronic liability ledger -,Manner of payment of tax-

Tax Deduction at Source - Collection of Tax at Source - Refunds

Unit V: Registration, Returns and Accounts and Assessment 8 lecture hours

Registration - Persons Liable for Registration - Compulsory Registration - Deemed Registration-

Procedure For Registration - GSTIN - Amendment of Registration - Cancellation of Registration

- Revocation of cancellation - Furnishing Details of Supplies - Returns - Accounts and Records-

Forms for above – Assessment- An overview of various types of assessment

Text Books

H.C Mehrotra, Indirect Taxes, SahityaBhavan Publications, New Delhi, 2018.

2. Vinod K Singania, Indirect Taxes, Taxmann’s Publications, New Delhi, 2018

3. Rakesh Kumar, Goods and Services Tax, Diamond Pocket Books Pvt Ltd.

Reference Books

1. Beginner’s Guide to GST- Dr Vandana Bangar and Dr Yogendra Bangar-

AadhyaPrakashanBanagar

2. All About GST- V S Datey- Taxmann Publications.

COURSE OUTLINE

Course Name: Auditing

Course Code: F010602 TA

Programme BBA


Semester VI

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite Basics of Finance

Course Overview

The course is designed to provide in-depth study of auditing principles, concepts, and practices as

it applies mainly to business and investors. Further, it will provide the student with a working

knowledge of auditing procedures and techniques, standards, ethics and legal environment,

statistical audit tools as well as audit reports. This course provides an intensive conceptual and

applied introduction to auditing in society. It focuses on concepts and applications related to

financial-statement auditors' professional responsibilities as well as major facets of

the audit process including risk assessment and audit reporting.

Course Outcomes


CO1 To provide knowledge about Auditing and its different types.

CO2 To provide knowledge about audit procedure and audit of limited companies.

CO3 Students will get an overview about special audit recent trends in auditing.

CO4 Explain the stages of an audit and methods of gathering audit evidence.

CO5 Show understanding and be able to interpret different types of audit reports.

Course Content

Unit I:Introduction to auditing 10 lecture hours

Introduction: Meaning and objectives of Auditing, Types of Audit, Internal Audit, Audit

Programme, Audit Notebook, Routine Checking and Test Checking

Unit II: Internal control and audit procedure 9 lecture hours

Internal Check System: Internal Control, Audit Procedure: Vouching, Verification of Assets and

Liabilities.

Unit III: Audit of Limited companies 9 lecture hours

Audit of Limited Companies: Company Auditor - Appointment, Powers, Duties and Liabilities.

Auditor’s Report and Audit Certificate.

Unit IV: Special Audits and recent trends in auditing 10lecture hours

Special Audit: Audit of Banking Companies, Audit of Insurance Companies, Audits of

Educational Institutions, Audit of Cooperative Societies, Efficiency Audit, Social Audit etc.

Recent trends in Auditing: Nature and Significance of Cost Audit, Tax Audit, Management Audit

Unit V: Audit evidence &Auditors Reports 7 lecture hours

Nature of audit evidence, Qualities of good audit evidence, Persuasiveness of evidence, Sources

of audit evidence, Techniques of obtaining audit evidence, Sampling and sampling techniques,

Audit working papers, Auditor’s responsibility for Errors, fraud and other irregularities,

Requirements of the auditing standards, Requirements of the companies Act, Completing the

audit,Materiality,Conditions requiring departure, Impact of E-Commerce on audit reporting.

Text Books

1. Basu B.K., An insight with Auditing

Reference Books

2. O. Ray Whittington, Kurt Pany, ‘Principles of Auditing and Other Assurance Services,

13 th Edition, McGraw-Hill (2000).

3. Gupta Kamal, Contemporary Auditing

COURSE OUTLINE

Course Name: Financial Derivatives


Programme BBA


Semester V

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite NA

Course Overview

Financial derivatives such as forwards, futures, swaps, and options allow a risk manager to mitigate

or even eliminate unwanted risks her company is facing, thereby allowing the company to focus

on its comparative advantage. Applications to financial instruments such as options, forwards,

futures, swaps, interest rate and currency derivatives will be discussed during the course. This

course is an introduction to options and futures markets, investment and risk management

strategies using these derivative products, and pricing of options and futures contracts. Additional

coverage includes basic swap agreements, exotic options, and corporate risk management.

Course Outcomes


CO1 Understand and explain the differences between the various financial derivative

securities (Futures, Forwards and Options).

CO2 Understand the terminology, risks and costs associated with financial derivatives.

CO3 Define and interpret the different Greek measures used to define the risk of options.

CO4 Explain the mechanics of the Options market; analyze the various trading strategies.

CO5 Explain the mechanics of the Futures market and evaluate the various hedging

strategies using Futures.

Course Content

Unit I: Introduction to Financial Derivatives 10 lecture hours

Meaning and Scope of Derivatives; Derivative Market and Instruments; Importance of

Derivatives, Structure Indian and Foreign Derivative Markets

Unit II: Derivatives Instruments 10 lecture hours

Types of Derivatives-Financial and Commodity, Forward contract, Futures Contracts, Pricing of

Forwards and Futures, Swaps and its types, Hedging with derivatives.

Unit III: Options 9 lecture hours

Introduction to options, Types of Option; American vs. European option, Option pricing-call and

put Concept, Option pricing-call and put Application, Pricing of Option-Binomial Model

Introduction, Pricing of Option-Binomial Model Application, Pricing of Option-Black-Schools

Model.

Unit IV: Hedging Strategies 9 lecture hours

Hedging Strategies using Forward and Futures, Determination of hedging ratio, Interest Rate

Future-Euro dollar futures, Duration based hedging strategies, Hedging Using Option--Long

position hedge, Concept of market risk; Delta Hedging, Vega hedging, Gamma hedging

Unit V: Trading strategies and VaR 7 lecture hours

Trading Strategies Using Option-Vertical Spread, Trading Strategies Using Option- Horizontal

Spread, Combinations-Straddle, Strangle, Usage of Delta in capital market, Application of Delta,

Value at Risk (VaR) concept, Value at Risk (VaR) concept Application, Value at Risk (VaR)

hedging,

Textbooks

1. Financial Risk Management, I.M pandey, Vikas Publishing House.

Reference Books

1. Financial Risk Analysis, John C Hull, Pearson Education

2. Financial Derivatives, Kumar S.S, PHI learning House

3. Derivatives, V Raghunathan,Tata Mc Graw Hill.

COURSE OUTLINE

Course Name: Organizational Change and Development

BBHR3006

Programme BBA


Semester VI

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite Organizational Behavior

Course Overview

This course is focused on how organizations change, and how to be a change agent in an

organization. It emphasizes the forces for change, the change implementation process, the qualities

and skills of successful change agents, and the behavioral theory of how individuals and

organizations change. It will help students better diagnose the organizations they will be entering

in terms of the change agenda for them and for the company and help prepare them for their role

as implementers and agents of change. This course presents theoretical and historical foundations

of the field and explains the practical interventions involved in an OD process and the role of the

Organizational Development professional/change agent will be studied.

Course Outcomes


CO1 Comprehend the fundamentals of managing change by identifying the levels and types of change to

increase organizational efficiency. (K3)

CO2 Illustrate the various mechanism of organizational change and reasons of resistance towards change

and ways to overcome it. (K3)

CO3 Examine the world of implementation tools and various evaluation methods for organizational change.

(K4)

CO4 Evaluate the different models of organization development and describe the role of external

consultants in bringing change in the organization. (K5)

CO5 Analyse the diagnostic process and different organizational development interventions to detect the

problems of an organization. (K4)

Course Content

Unit I: Introduction to Change Management 9 Lecture Hours

Fundamentals to change, understanding organizational transformation, nature of organizational

change, perspectives of organizational change, types of change, meaning of organizational

effectiveness, difference between effectiveness and efficiency, approaches to organizational

effectiveness, perspectives of organizational effectiveness, factors in achieving organizational

effectiveness.

Unit II: Models and Process of Organizational Change and Resistance to change

9 LectureHours Process-based change models, content-based change models, individual change models,

integration of change models, change management process, phases of the change management

process, change management process control, change agents: meaning and concept of change

agents, types of change agents, role and competencies of a change agent. Concept of resistance to

change, forms of resistance, reactions to change, resistance to organizational change initiatives,

overcoming the resistance to change, techniques to overcome resistance; need for communicating

change, factors involved in communicating change, methods and techniques for communicating

change, role of top management in communicating change.

Unit IV: Implementation and Evaluation of Change 9Lecture

Hours

Change implementation, developing an implementation plan, gaining support and involvement of

key people, change management iceberg, developing enabling organizational structures, system

approach to an organization; strategies for implementing change, factors affecting the choice of a

change strategy, formulating and facilitating change, Organizational change follow up; Concept

of monitoring and evaluation, measurement and methods of evaluation, feedback process.

Unit IV: Introduction to Organizational Development 9lecture

Hours

Definition & concept of organizational development, action research process; evolution of

organizational development, features of organizational development; stages in organizational

development, organizational development in different organizations; significant triggers for

organizational development, organizational development & leadership development; role of

external consultant in organizational development processes.

Unit:V Organizational Diagnosis and OD intervention 9 lecture Hours

Objective of organizational diagnosis; the diagnostic cycle, different forms of organizational

diagnosis; use of interviews as a diagnostic tool, observational methods of diagnosis, questionnaire

development for organizational diagnosis, overview to organizational development intervention

and strategies; features of organizational development interventions, planning & design of

interventions.

Text Books

1. Organizational Effectiveness and Change Management: V.G. Kondalkar, PHI publication

2010

2. Organizational Change and Development: Dipak Kumar Bhattacharya, Oxford University

Press, 2011.

Reference Books

1. Organizational change management strategies in modern business: AlsGoksoy (Ed.)

(209) IGI Global.

2. Leading change: Kotter, John P. Harvard business press, 2012.

3. Organizational Change and Development:Kavita Singh, 2013, Excel Books

4. Organizational Development and Change Thomas G. Cummings and Christopher G.

Worley, 2002, 7e, Thompson learning- India

COURSE OUTLINE

Course Name: Training and Development F010603TB

Programme BBA


Semester V

Instructor(s)

Credits 3

No of Sessions 45


Course Overview

This course provides students with an overview of the role of training and development in Human

Resource Management. The key elements covered include: need analysis, training design and

development, delivery of training program and implementation. Other topics include methods of

training transfer of training, evaluation of training and management development. Traditionally

training was not viewed as an activity that could help companies create “value” and successfully

deal with competitive challenges. Today the view has changed dramatically. Companies that are

using training and development initiatives have shown remarkably improved financial

performance year after year

Course Outcomes

After completing the course, students should be able to

CO1 Generalize the concepts of training needs, various tools and techniques, process to conduct the training

programme at the organizational level.(K2)

CO2 Indentify and relatethe creativity and innovative thinking to make good decisions in a complex global

environment by identifying problems and opportunities existing within the organizations so as to

capitalize on the human capital by designing different training programs. .(K3)

CO3 Examine the ability to assess and apply various methods, techniques and sources of training. .(K4)

CO4 Determine the effectiveness of the training once completed from the individual employee and the

organization's viewpoint. .(K5)

CO5 Assess the importance of employee development in today’s environment and develop an employee

development plan. .(K5)

Course Content

Unit I: Introduction to Training and Development and Training Process

9Lecture hours Concepts and Rationale of Training and Development; Difference between Training, Development

& Education, overview of training and development systems; organizing training department;

training and development policies; Requisites of Effective Training.

Concept, definition and Rationale of Training and Development -Difference between training,

development and education; Importance, objectives and scope of training, overview of training

and development systems; organizing training department; training and development policies;

Requisites of Effective Training. Forces influencing learning , Problems of training- Opportunities

& Challenges for Training, Contemporary Issues-Overview of the Training Process - Pre-training,

Training, and Post-training, Approaches for TNA (Proactive & Reactive); Training Needs

Identification ( different methods of data collection like reviewing existing documents, individual

interviews-work diaries, observation- self-assessment, questionnaires, critical incident technique)

Unit II: Training Needs Assessment (TNA): 9 lecture

hours

Meaning of TNA, Purpose and Methods of TNA, the Need Assessment Process – Organizational

Analysis, Person Analysis, Task Analysis, Output of TNA. Strategies and Approaches of TNA

Learning Theories

Training Design and Factors affecting Training design- Constraints in the Design (Organizational

Constraints and Budgeting for Training) -Developing and Establishing Training Objectives- Types

of Training Objectives, Design Theory -– ADDIE Training design model -Outcome of Design

Unit III: Training Methods and Trainer’s Skills and Styles 9

lecture hoursTraining Methods – DefinitionClassification of Training Methods and

Methodologies, On-the-job methods ( Coaching, Mentoring, Job rotation, Apprenticeship & Off-

the-job methods ( Lectures, conferences, vestibule training, and simulation: (Traditional Training

Methods )-Modern Training Methods, Simulation, Role play, Scenario based trainings-Types of

Difficult Trainees, Trainers (Technical, business, interpersonal, intellectual -competencies),

Trainers (Selection & Training of trainers)-Training Styles

Unit IV: Designing and Evaluation of Training

9lecture hours

Areas of training, Types of training, System’s Approach to Training, Training Methods, Designing

a training program, contents & scheduling, study material, selecting a trainer, deciding method of

training, Types of Teaching Aids in Training, Training Evaluation & Methods of Training

Evaluation, Training Effectiveness Models - Kirkpatrick Model of Training Effectiveness, CIRO

Model . Training Design and Factors affecting Training design- Constraints in the Design

(Organizational Constraints and Budgeting for Training) -Developing and Establishing Training

Objectives- Types of Training Objectives, Design Theory -– ADDIE Training design model -

Outcome of Design

Evaluation of Training – Definition, Importance and Issues- Training Evaluation & Methods of

Training Evaluation, Training Effectiveness Models - Kirkpatrick Model of Training

Effectiveness, CIRO Model.

Unit V: Executive Development 9 lecture hours

Importance of Executive Development, Steps in the organization of a management Development

Program/ Executive Development Program, Methods/ Techniques of Management Development

Program - Assessment and Development Centers, Mentoring and Coaching, Special Issues in

Training & Development – Legal Issues, Cross Cultural Preparation, Managing Workforce

Diversity, Sensitivity Training, Succession Planning.

Text Books

1. B. Janakiram, Training and Development, Indian Text Edition, Biztantra, 2011

2. Noe, Raymond A., and Amitabh Deo Kodwani, Employee Training and Development, Tata

McGraw Hill, 5th Edition, 2012

3. Rao VSP, Human Resourse Management, Excel Books Publication, 3rd Edition. 2013.

Reference Books

1. Rolf, P., and Udai Pareek, Training for Development, Sage Publications Pvt. Ltd.

2. Jack J. Phillips, Hand book of Training Evaluation and Measurement Methods, Routledge.

3. Dayal, Ishwar, Management Training in Organisations, Prentice Hall

4. G.Pandu Naik ,Training & Development, , 1st edition, Excel Books India, 2014.

5. P L Rao, Enriching Human Capital Through Training and Development ,Excel Books

India, 2013.

6. P.Nick Blanchard, James W. Thacker, V. Anand Ram,Training and Development (Text,

Research and Cases) 4Edition, Pearson Education India, 2010

7. Raymond A. Noe, & Amitabh Deo Kodwani, Employee Training & Development , 5th

edition, Tata McGraw-Hill Education, 2012

COURSE OUTLINE

Course Name: Negotiation and Conflict Management

BBHR2017

Programme BBA


Semester VI

Instructor(s)

Credits 3

No of Sessions 45

Course Overview

Negotiation and Conflict Management presents negotiation theory – strategies and styles – within

an employment context. In addition to the theory and exercises presented in class, students practice

negotiating with role-playing simulations that cover a range of topics, including difficult situations

such as cross-cultural mentoring and an emergency. Other special cases discussed include

abrasiveness, dangerousness, racism, sexism, whistle blowing, and ethics. The course covers

conflict management as a first party and as a third party: third-party skills include helping others

deal directly with their conflicts, mediation, investigation, arbitration, and helping the system

change as a result of a dispute.

Course Outcomes


CO1 Apply the skills of management to identify the aspects of conflict in an organizational setup and

recognize the steps in analyzing and managing critical conflict situations. (K3)

CO2 Illustrate the processes involved in managing conflict in corporate in order to gain better industrial

relations amongst the stakeholders of the organization. (K3)

CO3 Develop a broad and intellectual understanding of the central concepts in different types of

negotiation situations able to correlate these concepts with effective conflict management. (K4)

CO4 Examine and develop effective managerial solutions to industrial disputes giving rise to conflicts

through reflection, evaluation of the costs and benefits of alternative actions and handling out of

course settlement. (K4)

CO5 Demonstrate the role of power in negotiation and how can one gain leverage through power and

persuasion in a negotiated agreement. (K3)

Course Content

Unit I: Managing Conflict 9 lecture hours

Concept: meaning; features and importance of Conflict; 3 Transitions in Conflict Thought/ Views/

perception of conflict, 4 Levels of Conflict; Sources of Conflict; Functional and Dysfunctional

aspects of conflict; Structural Factors and Personal Factors in conflict; Stages in Conflict; Conflict

Continuum and Power Continuum; Positive and Negative Effects of Conflict in Organizations;

Process of Conflict; Levels of conflict – intrapersonal, interpersonal, group & organizational

conflicts, sources of conflict - intrapersonal, interpersonal, group & organizational sources

Unit II: Conflict Dynamics and Management

9lecture hours

Dynamics of conflict; Conflict management; Nature of conflict Management, contingency

approach, Conflict Management Process; the conflict domain, conflict trends, conflict distribution,

conflict mapping and tracking. Strategy and management of conflict-preventive measures and

curative measures. Thomas conflict resolution approach, behavioral style and conflict handling,

the CosierSchank model of conflict resolution, collaboration & conflict resolution, dealing with

difficult subordinates, boss & colleagues, 1 to 1 dispute resolution. Techniques to resolve team

conflict, strategies to resolve organizational conflict, effective listening and dialogue skills, humor

and conflict resolution, negotiation as a tool for conflict resolution

Unit III: Negotiation Fundamentals 9 lecture hours

Introduction to negotiation; Definition, scope and characteristics of negotiation, Multiparty

Negotiations; negotiation process; Negotiation strategies/styles; communications: heart of all

negotiations, Types of Negotiations, negotiation process, factors for successful negotiations,

essential skills for negotiation, tricks used in negotiation process, psychological advantage of

negotiations, Techniques of negotiation, issues in negotiations, Third party approaches: Third

party interventions, formal intervention methods – Arbitration, Mediation and Process

Consultation, Informal intervention methods, best practices in negotiation

Unit IV: Distributive and Integrative bargaining 9 lecture

hours

Distributive bargaining (DB)-concept, components; Opening offers: anchoring and bracketing in

DB; Role of norms in DB; Counter offers in DB; Integrative Bargaining (IB)-IB process;

Thompson's Pyramid model; Categorization Method; Interest based bargaining; Strategy

Increments of concessions; principled negotiation; Strategy, MESO; Economic matrix; 3-D

Negotiation; Impasse and Alternative Dispute Resolution (ADR):mediation and Arbitration,

Strategy and tactics for distributive bargaining, strategy and tactics for integrative negotiation,

negotiation strategy and planning. Finding and using negotiation power, sources of power, Ethics

in negotiation.

Unit V: Power and Persuasion 9 lecture

hours

Leveraging power from your BATNA ; Believing you have a strong BATNA, convincing others

of the strength of your BATNA, change in BATNA during negotiations; the essence of power and

Influence; Leveraging the sources of Power: Reward power, coercive power- controlling

resources, legitimate power- position and authority, expert power-controlling information,

reference power-personal attributes; Tools for persuasive communication: verbal communication,

non-verbal communication, stereotyping and prejudice, understanding emotions; Persuasion

through process: who to influence and how, shape perceptions of interests and goals, use a

negotiating; Closing the Deal: Agreement Template: put it in writing; The closing stage, moving

past the stalemate: cognitive, emotional and process issues; Bargaining Traps: conflict spirals,

psychological conflict, ideological conflict and decision making conflict; Other barriers to

agreement, building relationships, renegotiating an agreement Contemporary issues in

Negotiations, Practical Components

● Survey the conflict resolution techniques adopted by individuals based on individual

personality types.

● Dividing students into groups and giving a scenario to negotiate and reach a conclusion.

● Reading: 8 Habits of Highly Effective People; apply the concepts to understand how people

approach negotiation through different mind – sets.

● Conduct Role Plays for different scenarios.

● Solve various case studies dealing with conflict between teams and organizations.

● Ask students to identify three unconscious factors that may affect their negotiation

effectiveness and ask them to explain why or how that phenomenon may occur.

● Management games like two-dollar games, cross the line games can be played in the class

to develop negotiation skills among the students.

Text Books

1. Michael R Carrell & Christina Heavrin, “Negotiating Essentials-Theory, Skills, and

Practices” 8th Edition (Reprint), Pearson Education, 2014

Reference Books

1. Harvard Business Review on Negotiation and Conflict Resolution Harvard Business

School Press, 2000

2. Lewicki J. Roy, Saunders M. David, & Barry Bruce “Essentials of Negotiation - Reading,

Cases and concepts” 5th Edition, McGraw Hill, 2010

COURSE OUTLINE

Course Name: Big Data Analytics

Course Code: BBBA3003



Semester VI

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite None

Course Overview

The course has been designed to impart an in-depth knowledge of Big Data processing using

Hadoop and Spark. The course provides with an in-depth understanding of the Hadoop framework

including HDFS, YARN, and MapReduce. Students will learn to use Pig, Hive to process and

analyze large datasets stored in the HDFS. This course provides an overview of the field of big

data analytics so that you can make informed business decisions in distributed environment.

Course Outcomes


CO.1 Explain concrete understanding of Business problems/ Issues/ Opportunities

related to Big Data and to logically model and analyze diverse decision-making

scenarios.

CO.2 Interpret the knowledge of Analytics and applying analytics in Business.

CO.3 Compare the advanced analytical tools/ decision-making tools/ operation

research techniques to analyze the business problems.

CO.4 Prioritize the use of advanced analytical tools/ decision-making tools/ operation

research techniques for specific business scenario.

CO.5 Infer the importance of using NoSQL to large datasets.

Course Content

Unit I: INTRODUCTION TO BIG DATA

9 Lectures

This module introduces the concept of big data and Big Data Analytics and emphasizing on

applications of big data in industry, Overview of Big Data and Importance Distributed File

System Drivers of Big Data- Four Vs Big Data Analytics Big Data Applications-Industry

Examples

Unit II: INTRODUCTION TO HADOOP AND HADOOP ARCHITECTURE

9 Lectures

Module explains the concept of virtualization, Hadoop ecosystem and MapReduce, Concept of

Virtualization Big Data – Apache Hadoop & Hadoop EcoSystem, Overview of HDFS,

Comparison with traditional Databases Understanding MapReduce- Map and Reduce Installing

Hadoop, making Single node/multimode Clusters-

Unit III: HDFS, HIVE AND HIVEQL, HBASE HDFS

9 Lectures

Basic understanding of Hive, HiveQl and HBase is provided in this module. Understanding Hive

Understanding HiveQL, Understanding HBase

Unit IV: SPARK

9 Lectures

SPARK Fast data analysis is essential while looking at the enormous data. The module provides

explains the data analysis with Spark Understanding Data analytics project Life Cycle

Introduction to Data Analysis with Spark Downloading Spark and Getting Started

Unit V: NoSQL

9 Lectures

NoSQL Module explains the concept of NoSQL and its usage

inindustry. Understanding NoSQL- advantages of NoSQL SQL vs

NoSQL Use of NoSQL in Industry

Text Books

1. Big Data, Big Analytics: Emerging Business Intelligence and Analytics, Michael Minelli,

Michele Chambers, and Ambiga Dhiraj

2. Big Data and Analytics, Seema Acharya, Subhashini Chhellappan, Willey

Reference Books

1.Big Data and Business Analytics, Jay Liebowitz, CRC Press

2.Data Analytics, Anil Maheshwari, McGraw Hill

3.“HADOOP: The definitive Guide”,. Tom White ,O Reilly 2012

4.“Understanding Big data ”, Chris Eaton,Dirkderooset al. McGraw Hill, 2012.

5.Learning Spark: Lightning-Fast Big Data Analysis, Holden Karau

6.Big Data with R and Hadoop, Vignesh Prajapati, Packt

COURSE OUTLINE

Course Name: R and Python Programming




Semester VI

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite None

Course Overview

Data Analytics with R training will help you gain expertise in R Programming, Data Manipulation,

Exploratory Data Analysis, Data Visualization, Data Mining, Regression, Sentiment Analysis and

using R Studio for real life case studies on Retail, Social Media.This course introduces the student

to the Python language, and how to use python in Business Analytics. Upon completion of this

course, the student will be able to write Python programs dealing with a wide variety of Business

Analytics domains. Topics include language components, the IDLE environment, control flow

constructs, strings, I/O, collections, classes, modules, and regular expressions.

Course Outcomes


CO.1 Solve complex analytical problems by using R

CO.2 Creating simple as well as complex data visualizations in R.

CO.3 Gain knowledge of Programming with Python in Business Analytics

CO.4 Use object-oriented programming techniques

CO.5 Understanding various algorithms of searching and sorting algorithms and

various IDE’s in Python.

Course Content

Unit-1 Understanding the data and Introduction to R Programming

9 Lectures

Introduction to data types , Numerical parameters to represent data, mean , median, mode,

sensitivity , information gain , entropy , statistical parameters to represent data,Hands – On / Demo

:Estimating mean , median and mode using R and calculating information gain and entropy, The

various kinds of data types in R and its appropriate uses, the built-in functions in R like: seq(),

cbind(), rbind(), merge(), knowledge on the various subsetting methods, summarize data by using

functions like: str(), class(), length(), nrow(), ncol(), use of functions like head(), tail(), for

inspecting data, Indulge in a class activity to summarize data

Unit-2 Data Manipulation and Data Import Techniques and Data Visualization in R

9 Lectures

The various steps involved in Data Cleaning, functions used in Data Inspection, tackling the

problems faced during Data Cleaning, uses of the functions like grepl(), grep(), sub(), Coerce the

data, uses of the apply() functions, Import data from spreadsheets and text files into R, import data

from other statistical formats like Excel and spss, packages installation used for database import,

connect to RDBMS from R using ODBC and basic SQL queries in R, basics of Web Scraping,

Understanding on Data Visualization, graphical functions present in R, plot various graphs like

tableplot, histogram, Boxplot, customizing Graphical Parameters to improvise plots,

understanding GUIs like Deducer and R Commander, introduction to Spatial Analysis

Unit-3 Introduction to Python Programming

9 Lectures

History, Features, Working with IPython, IPython Notebook, Installing Python, basic syntax,

interactive shell, editing, saving, and running a script,The concept of data types; variables,

assignments; immutable variables; numerical types; Arithmetic and Logical operators and Boolean

expressions;short-circuit (lazy) evaluation, Debugging, comments in the program; understanding

error messages; Catching exceptions using try and except, Conditional Statements: If, If-else,

Nested if-else; Looping: For, While, Nested loops; Control Statements: Break, Continue, Pass;

Unit-4 Function, Strings, Lists, Tulles and Dictionaries

9 Lectures

Functions in Python: Defining a function, Calling a function, Types of functions, Function

Arguments, Anonymous functions, Global and local variables, String manipulations: subscript

operator, indexing, slicing a string; strings and number system: converting strings to numbers and

vice versa, Basic list operators, replacing, inserting, removing an element; searching and sorting

lists; dictionary literals, adding and removing keys, accessing and replacing values; traversing

dictionaries

Unit-5 Files, Pandas, DataFrame Basics

9 Lectures

Manipulating files and directories, os and sys modules; text files: reading/writing text and numbers

from/to a file; creating and reading a formatted file (csv or tab-separated), Series and DataFrames

– DataFrame and Data Visualization – Plotting,Numpy Basics

Text Books

1. Business Analytics Using R - A Practical Approach Umesh R. Hodeghatta Dr., Umesh

Nayak

2. Budd T A, Exploring Python, 2011, McGraw Hill Education, ISBN-10: 0071321225

3. Kenneth A. Lambert, The Fundamentals of Python: First Programs, 2011, Cengage

Learning, ISBN: 978-1111822705

Reference Books

1. Business Analytics for Managers (Use R):Wolfgang Jank

2. Python Programming: An Introduction to Computer Science (Second Edition) John Zelle,

ISBN 978-1-59028-241-0-9, Franklin, Beedle & Associates Inc., 2004.

3. Downey, Allen B., Think Python: How to Think Like a Computer Scientist. O’Reilly,

2012. Obtain free PDF at http://www.greenteapress.com/thinkpython/

http://b-ok.xyz/g/Umesh%20R.%20Hodeghatta%20Dr.

http://b-ok.xyz/g/%20Umesh%20Nayak%20(auth.)

http://b-ok.xyz/g/%20Umesh%20Nayak%20(auth.)

https://www.shimply.com/publisher/tata-mcgraw-hill-education

http://b-ok.xyz/g/Wolfgang%20Jank

COURSE OUTLINE

Course Name: Technological Trend in Aviation




Semester VI

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite

Course Overview:

Students shall learn to sum up the inherently challenging nature of the airline business better than

the airlines that seemed to have reined in the challenges to some extent. They continue to expand

their top-line and bottom-line at a healthy pace, by overcoming the barriers posed by growing

competition, rising fuel prices, changing regulatory norms and rapidly evolving passenger

expectations.

The International Air Transport Association (IATA)1 forecasts the sector's net profit to rise to

USD 38.4 Billion in 2018 making this the fourth consecutive year of sustainable profits. As

airlines pursue wider market share, and adopt new technologies to re-imagine their offerings and

operations, here are six technology trends that will have a significant impact on their business

outcomes.

Course Outcomes


CO1 Understand the necessity of airlines looking to capitalize on wider opportunities as they

enter their fourth consecutive year of sustainable profit. (K2)

CO2 Identify the disruptive technologies that help airlines re-imagine their offerings and

strategies. (K3)

CO3 Examine the different ways by which airlines can stay competitive by harnessing the

power of biometrics, robotics, artificial intelligence and internet of things. (K4)

CO4 Classify the different ways by which airline mechanics may use AR to carry out quick,

accurate repairs and maintenance that can be signed off remotely by supervisors,

making it efficient and accurate to translate into faster repairs, minimal equipment

breakdowns and fewer delayed flights for airlines. (K5)

CO5 Assess and re-imagine key operations and functions to deliver compelling and

differentiated passenger experience for 'consumerization' wave transforming airlines to

harness cutting-edge technologies in a 'smart' way. (K5)

UNIT 1: INTRODUCTION (9 hours)

Introduction – State of the Industry and Global Economic Outlook – Premium Economy –

Meaning -The rise of Premium Economy – Digital Security System – Robot Helpers in Airport –

Biometric Entertainment – Book a Taxi in the Sky – Low Cost Airlines – Meaning – The Growth

of Low Cost Airlines – Last Minute Upgrades from Economy to Business Class – Green Airports

– Introduction –Meaning – Advantages – In line Baggage Screening System – Passenger Boarding

Process.

UNIT 2: TECHNOLOGICAL IMPROVEMENT (9 hours)

Cyber Security and the Cloud – A Digital Future – In-flight Enhanced Services – Using Date

Insights to Understand the Customer -Personalizing and Unbundling Product Offerings – Leverage

in Technological Innovations to tackle challenges – Emphasizing Cost Reduction Initiatives –

Renewed focus on core offerings – Meaning – Block Chain Technology – Augmented reality and

virtual Reality

UNIT 3: ADVANCED TECHNOLOGICAL IMPROVEMENT AIDS (9 hours)

Artificial Intelligence – Internet of Things – Beacons Technology – Digital Twins – Introduction

–Advantages – Doubling down on Maintenance – Aviation Digital Transformation Survey –

Results –Mobility and Cloud at Your Services – Drone Revolution -Aircraft Maintenance – Safety

–Perspective Maintenance Loom – 3D Printing addictive Manufacturing -Introduction- Lean

Manufacturing Principles.

UNIT 4: AIRCRAFT TECHNOLOGY (9 hours)

Boeing and Airbus Projected Aircraft deliveries – Fuel Efficiency – Increasing Attention to In –

Cabin Experience – Turbo Props and Business Aircraft – Corporate and Commercial Aircraft

Advanced Technology – Enhancements to Small Aircraft – Engine Technology – high efficiency

Engines – Long Range Aircrafts – Improving Technology in Air Traffic Control

UNIT 5: AIRCRAFT DESIGN AND SYSTEM (9 hours)

Innovative Aircraft Design – Manufacturing – Electric Propulsion – Hypersonic Travel – Bio Fuels

–Autonomous Flight – The Next Generation of Dassault’s advanced flight deck – Advantages –

Digital Flight Control System – Fighter Jet Technology – Synthetic Vision System – Coordinated

Symbology – Enhanced Navigation Package – Enhanced Vision System

SKILL DEVELOPMENT:

1. Assignment on Digital Security System in Aviation

2. Write an essay and Pros and Cons of Drones?

3. What are the levels involved in Inline Baggage Screening System?

REFERENCE BOOKS:

1. Technological Trends and Disaster Management in Aviation by FlySkyAviation.Edition 2020

2. Air Transportation: A Management Perspective By Dr John G. Wensveen.

COURSE OUTLINE

Course Name: CRM in Aviation Sector

Course Code: BBAV3015



Semester VI

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite

Course Overview:

CRM in Aviation shall make students learn that with a number of regulations in place, the aviation

industry is brought under extreme scrutiny for ensuring high precision. Hence, there is enough

pressure on the aviation sector with growing competition. Students as a team shall learn various

modes to provide multiple information at any given time. Students will learn all the systems that

has tools through which they can manage inventory, customer details such as the data and

preferences, transactions, refund details etc. having better understanding of the CRM for aviation.

On top of this, it is essential to ensure that all of this information is in line with the regulatory

bodies.

Course Outcomes


CO1 Explain how to excel through implementing CRM for the entire process of customer

handling to ensure effective control over financial and industrial activities, and in turn,

enhanced operational efficiency. (K2)

CO2 Explain that travel context and personal information is crucial for differentiation,

therefore enhancing CRMs with the most important and relevant passenger information

through adoption of new trends of customer service. (K3)

CO3 Analyse the different ways of customer contact techniques and tact using cross cultural

awareness. (K4)

CO4 Evaluate all the different methods and learn all the tacts to deal with airline customer

complaints. (K5)

CO5 Assess the relationship of stress and aviation and ways to manage stress for effective

customer dealing. (K5)

UNIT-1: INTRODUCTION (9 hours)

Introduction – Customer Service – A better standard of Customer Service – Airline Industry

Changes –Airline Deregulation – Global Alliances – The Rise of Low Cost Carrier – The Role of

the Internet –Airline Industry Challenges – Customer Service in the Age of the Customer – Age

of the Customer –Customer Service as a Key Differentiator – Operational Excellence – The

Customer Centric Culture –Mission Statement – Airline Customer Service – On the Front Line –

Duties and Responsibilities of Front Line Staff – What is a Customer – The High Cost of Losing

a Customer – Customer Expectations of Service – What is Customer Service – The Peripheral

Services – Objectives of Customer Service -Benefits of Customer Service

UNIT – 2 NEW TRENDS IN CUSTOMER SERVICE (9 hours) New Trends in Customer Service – The Always Connected Customer – Mobile Commerce – The

Social Customer – Multi Channel Customer Service – Internet Channels – Mobile Channel –

Social Channel – Cross Channel – Customer Relationship Management (CRM) – Customer

Knowledge –Customer Service Points - Call Centres vs Contact Centres – Airport Customer

Service – Infight Customer Service – Customer Perception – Communication and its Meaning –

Communication Barriers – Removing Barriers to Communication – Advantages of Two Way

Communication – Getting and Receiving Feedback – listening – The Benefits of Listening –

Barriers to Effective Listening –Listening Skills – Listening Habits: Positive and Negative –

Listening and Customer Service – Non Verbal Communication – Aspects of Non Verbal

Communication.

UNIT – 3CUSTOMER CONTACT TECHNIQUES & SOCIAL SYSTEMS AND TACT:

CROSS CULTURAL AWARENESS (9 hours)

Customer Contact Techniques – Making a Good First Impression – Self Presentation Skills –

Preparing to receive the Customer – Steps to receive the Customer – Telephone Communication

– How to Answer the Telephone – Hints for Developing Better Telephone Listening Skills – Email

Etiquette –Handling Common Questions from Customers – Communication with Customers

through Social Media – How Airlines are Using Social Media – Responding to Customer

Complaints through Social Media –Social System and Tact : Cross Cultural Awareness – The

Importance of Self Awareness – Personality – Assertive vs Responsive Behaviours – What is Your

Social Style? – Characteristics of the Four Social Styles – Social Style and Customer Service –

Identifying a Customer’s Social Service – Flexing Strategies – Cross Cultural Awareness – What

is Culture – Cultural Differences – The Importance of Cross Cultural Awareness

UNIT- 4: DEALING WITH COMPLAINTS (9 hours)

Dealing with Complaints – Lack of Complaints – Why do Customer Complain – Developing a

Customer Service Strategy – Legitimate vs Illegitimate Complaints – Preventing Complaints –

How to Handle Complaints effectively – The Five Types of Customer who complain and How to

Handle them – The Complaints System – Dealing with Disengagement – Handling Customer

Aggression as as Airline Employee

UNIT- 5: MANAGING STRESS AND PRESSURE (9 hours)

Managing Stress and Pressure – The Difference Between Stress and Pressure – What is Stress –

Sources of Stress – Consequences of Stress on Physical Health – Chronic Stress – Burnout –

Recognizing Stress – Reacting Positively Towards Stress – Reducing Stress – Healthy Workplaces

–Coping with Shift Work and Overtime – Working in a Unionized Organization – Dealing with

the Irregular Operations of an Airline -Maintaining a Healthy Back

Skill Development

1. A Case Study on Customer Misrouted Baggage

2. Write an Essay on New trends in Airline Customer Service

3. Conduct a GD on Stress Management

Books for reference

1. Airline Marketing and Services Management by Flysky Aviation Edition 2020

2. Customer Relationship Management by Shanmugam Sundaram / V Kumar /Werner Reinartz

COURSE OUTLINE

Course Name: Quality Management in LSCM



Chain Management


Semester VI

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite

Catalog Description

This course is designed to help students to understand the importance of quality management in

logistics & supply chain management. Total quality management (TQM) is a philosophy,

methodology and system of tools aimed to create and maintain mechanism of organization’s

continuous improvement. It involves all departments and employees into improvement of

processes and products. It helps to reduce costs in Logistics & supply chain management and to

meet and exceed needs and expectations of customers and other stakeholders of an organization.

TQM encompasses the concepts of business and social excellence that is sustainable approach to

organization’s competition, efficiency improvement, leadership and partnership. The objectives of

this course is to introduce the main principles of business and social excellence, to generate

knowledge and skills of students to use models and quality management methodology for the

implementation of total quality management in any sphere of business and public sector.

Course Outcome:



K3



K3


chain.

K4



K4


Syllabus- Course Content

Unit I: Overview of the importance of TQM in logistics & supply chain management -9

lecture hours

Introduction of TQM , Definition & Objective of Quality Management , Quality basics and

history, Cost of Quality, Introduction, total quality concept, Evolution of quality concepts and

quality paradigms, Organization for total quality, process management

Unit II: Application of TQM & Six Sigma in logistics & Supply chain management 9

lecture hours (Total) Quality management gurus, Deming, Juran, Crosby and others, Quality teams and

teamwork processes, Basic problem-solving tools for quality improvement, Leadership and

empowerment, integration with logistics management, process flow chart

Unit III factors of TQM & analysis in logistics operations. 9 lecture hours

Quality standards and award models, TQM implementation and case studies, Quality through

improvement: Six sigma, lean six sigma, kaizen, 5S, SPC. Analytical tools of TQM, Process

flow chart

Unit IV –Quality through innovation in logistics operations. 9 lecture hours

Quality through innovation: TRIZ, Quality through IT: CRM, Scope of quality management,

Quality planning, Quality tools, Quality in the design phase, Quality in the manufacturing phase,

integration with logistics management.

Unit V- TQM Metrology in logistics & supply chain operations 9 lecture hours

Quality in the procurement phase, Methodology. Measurement assurance, Quality management

systems, Six Sigma methodology, Activity type I. Lessons (theory and exercises), Activity type

II. Practical work, Activity type III. Written assignment, Activity type V. Written assignment,

Roles & responsibility of quality manager, integration with logistics management.

Text Books

● Process and Quality Management for 3PL Warehouse Operations: Theoretical

Foundation and Practical Approaches by Pascal Simon Wollny (Author)

Reference Books

RECOMMENDED REF. BOOK AUTHOR & PUBLICATION

https://www.amazon.com/s/ref=dp_byline_sr_book_1?ie=UTF8&text=Pascal+Simon+Wollny&search-alias=books&field-author=Pascal+Simon+Wollny&sort=relevancerank

Total Quality Management, Oxford, 2003 Oakland G. F.

Quality and Performance Excellence:

Management

Evans, J.R.

Handbook of Total Quality Management

ISBN 978-1-469-5281-9

Editors: Madu, Christian (Ed.)

COURSE OUTLINE

Course Name: Risk Management in LSCM



Chain Management


Semester IV

Instructor(s)

Credits 3

No of Sessions 45

Prerequisite

Course Description

To understand the concept of risk, uncertainty and disruption in business and supply chain. What

are the various sources of risks and its impact on supply chain and business. Effective risk

management will reduces the negative impact of risk and allow the opportunity to be encashed.

Due to uncertain and volatility in business environment, risk management are gaining importance

in all industry and worldwide. Risk management involves planning, identification, assessments,

mitigation and control and monitoring the risks in supply chain. Safety management is also

important for the entire supply chain due involvement of labour and goods movement. Effective

safety management can reduce unwarranted loss to the supply chain and business.

Course Outcome:



K3



K3


chain.

K4



K4


Course contents

Unit I: Introduction to Risk Management 9 lecture hours Concept of risk, Definition of risk, Level of risks within an organisation, Relationship of risk with

losses and gains. Concept of uncertainty and risk, Sources of uncertainty and risk in an

organisation, Probability of occurrence and outcome of risks. Concept of enterprise risk

management (ERM).

Unit II: Supply Chain Risks Identification 9 lecture hours

Concept of supply chain and logistics risks, Importance of supply chain risk management, Sources

of risks in supply chain and logistics. Risk events, Risk exposure and vulnerability, risk appetite.

Concept of Supply Chain Risk Management (SCRM). Risk identification methods in enterprise

and supply chain. Examples from industry.

Unit III: Supply Chain Risk Assessment 9 lecture hours Concept of risk evaluation and assessment. Probability of occurrence, severity and impact of risk.

Methods of evaluation and assessment of supply chain and logistics risks, Risk assessment matrix

(RAM).

Unit IV: Supply Chain Risk Mitigation and Control 9 Lecture hours

Concepts of mitigation and control. Risk responses; avoid, accept, transfer and mitigate. Supply

chain risk mitigation strategies. Risk plan, Risk governance, risk compliance, risk audit.

Unit V: Supply Chain Risk and Safety Systems and IT Application in Risk and Safety

Management 9 lecture hours

Integrating supply chain strategy with enterprise strategy. Linking supply chain risk management

with supply chain strategy. Environmental Management System ISO 14001, Risk Management

Framework ISO 31000. Linking supply chain risk management (SCRM) with ISO 31000. Concept

of safety and occupational health. OSHA recommended guidelines. Occupational health and safety

management system ISO 45001.

Creation of enterprise level and supply chain risk database. Concept of Industry 4.0. Application

of Artificial Intelligence (AI) and Big Data in assessment and mitigation of supply chain and

logistics risks.

Text Books:

(1) Supply Chain Risk Management, Donald Walters, Edition 2, Publisher: Kogan Pages,

London, UK, Ed 2, 2011.

Reference Book:

(1) Supply Chain Risk Management, George A. Zsidisin, Bob Ritchie, Publisher: Springer, USA,

2009.

(2) Handbook for Supply Chain Risk Management: Case studies, George A. Zsidisin and Omera

khan, Publisher: Ross Publishing. Florida, USA. 2011.

(3) Supply Chain Risk Management, Gregory Schlegel and Robert Trent, Publisher CRC

Press, NY, USA. 2014

(4) Managing Supply Chain Risk: Integrating with Risk Management, Sime Curkovic, Thomas

Scannell, and Bret Wagner, CRC Press, Florida, USA. 2016

(5) Supply Chain Risk Management e-book, David Olson, Edition 2, Publisher: Business

Expert Press, NY, USA, 2014

COURSE OUTLINE

COURSE NAME: MOTOR SPORT MANAGEMENT

COURSE CODE: BBAM 3007

Course Handout

Course details


Academic

Session

2021-2024

Semester VI

Instructor(s)

Credits 3

No of

Sessions

45

Course Overview

This course specially designed to provide students with the skills and knowledge necessary to be

successful in a wide range of motor sport industry opportunities, i.e. students who see themselves

with a future career in motor-sport, either with a team, in the event management area, the

automobile industry and suppliers thereof-particularly in the closely related sector of performance

cars, The course develop a fundamental understanding of this unique sector works, It is designed

to prepare students for careers in the different roles of Motorsport Management, understanding the

role of the teams, manufacturers and the drivers, the events and series promoters and the national

and international associations and how they all interact are the key components of this sector and

as such, form an important part of the course curriculum. The course also includes developing key

business and management skills such as creative problem solving and analytical thinking, students

also learn to organize and issues related to motor-sport-themed events.



CO1 Understand basics and evolution of Motor-sport management K2

CO2 Understand types of motor sports, global events and personalities related,

K2

CO3 Applying transportation and Logistics concepts in motorsport industry K3

CO4 Examine the role of marketing, branding and social media on popularity of

motor sports events.

CO5 Develop sports leadership skills and examine the role of sports and leisure

on human life. K5.

Course Content

UNIT I: Introduction to Motor Sports & History 9 Hours

Background & History of Famous Motorsport Events & Series

Motor Sports at National & International Level – success reasons for motor sports – birth of

motorsports – business model of motorsports – history behind race tracks

Human Resources and Team Management in Motorsport - Project Management and Motorsport

Logistics - Event and Track Management of Motorsport Events.

UNIT II: Types of Motor Sports & Racing bodies/Federations/ Global events and

personalities 9 Hours

Classification of Motorsports – open wheel & enclosed wheel race – sub classifications – FIM –

FIA – FMSCI – clubs local authorities and other governing bodies, Principles of Race Team

Operations – the performance organization, Leadership & Management – the hunt for talent,

about personalities such as Michael Schumacher – Lewis Hamilton – Sebestian Vettel – Narain

Karthikeyan – their contribution, People Management, Team Management, Event Management.

Racing categories – two-wheeler, three-wheeler, four-wheeler & truck races – Formula One –

Formula E – IndyCar Series – Formula Palmer Audi - Formula Ford – DACAR Rally,

International ISLE of Man Tourist Trophy, Transformation & globalization in motorsport

UNIT III: Logistics in motor sport 9 Hours

Logistics Activities: – functions, objectives Transportation Selection – Tradeoff – modes of

transportation – models for transportation and distribution – - Reverse Logistics - Global

Logistics - Green logistics for green racing, Logistics in Racing Sports on the Example of F1,

transporting cars, tools and parts across the globe in F1, Case study: DHL motor sport and event

logistics.

UNIT IV: Motor Sport Marketing 9 Hours

Principles of Marketing & PR - Market Research and Marketing Rights - Driver marketing and

Contract Law; Role of Franchise development in motorsport Industry - Developing franchise

content, Corporate Sponsorship, Licensing, Media’s Role, Advertising, Promotion, Endorsement

of Products by Athletes, marketing issues related to various aspects of motorsports, the

application of communication theory and media relations in a sport environment. Major league

around the globe. Social Media in Motor sport, Innovation and Brand Management - brand as a

personality, as trading asset, brand extension – brand positioning – brand image building.

UNIT V: Sports Leadership and Recreation 9 Hours

Sports administration: practical application of concepts, principles, and practices between sports

organizations and community associations and the role of sports leaders and administrators.Social

and Historical Foundations: social, political, cultural, philosophical, psychological, historical

and practical aspects of sports history and evolution. The role of sport in contemporary society

nationally and internationally, Current trend in sport and recreation: Recreational needs of the

general public from 5-85 years of age, Trends in recreation and leisure sport industry of the 21st

century. Analysis of sport as a social phenomenon and the impact on the delivery of and

participation in recreation and leisure activities, challenges facing the recreation industry

today,Benefits of Healthy Living through Leisure, Recreation function of government.

SUGGESTED READINGS

1. Alex Striler “Motorsports Marketing & Sponsorship”

2. Bettina Reuter “Motorsports Management” Springer Gabler Publication

3. Ben Collins, “How to drive” Chronicle Books LLC; May 2016

4. Simon, “From outside lane into inside track: sport management research in the twenty-first

century,” Management Decision, vol. 47, no. 1, pp. 191-203, 2009.

5. H. Bill, “Measuring the effects of sponsorships,” Journal of Advertising Research, pp. 59-65,

Jan-Feb. 2001.

6. W. P. Stephen, C. T. Bettina, and J. M. Clark, “The NASCAR phenomenon: auto racing

sponsorships and shareholder wealth,” Journal of Advertising Research, pp. 281-296, September,

2004.

7. Basic Motorsport Engineering: Andrew Livesey Publication Date: 17 Feb 2011 | ISBN-10:

0750689099 | ISBN- 978-0750689090.

8. Decenzo and Robbins, Human Resource Management, Wilsey, 6th edition, 2001.

COURSE OUTLINE

COURSE NAME: MOTOR INSURANCE AND VEHICLE ACT

COURSE CODE: BSB04T2003

Course Handout

Course details


Academic

Session

2021-2024

Semester VI

Instructor(s)

Credits 3

No of

Sessions

45

Course Overview

Now day’s different models of vehicles are launched by many companies in the Indian markets

and the vehicle population is increasing day by day. Because of this number of cases of accidents

and complexities in insurance settlements are also increasing. In this situation there are

opportunities for automobile engineers to work as valuer/assessor for different insurance

companies for assessing the loss to the vehicle and settling the claims. Looking to this, the course

is designed to provide the students understanding of the provisions regarding traffic control and

offences, different types of insurance policies and procedure for settlement of claims related to

accidents. This course will also make the students more equipped with the assessment of vehicle

losses.



CO1 Understand basics functions of transport authorities. K2

CO2 Apply guidelines for different offences & penalty procedure for traffic

control K3

CO3 Analyze different provisions of motor vehicle act and control of transport

vehicle permit. K4

CO4 Analyze different provision of motor insurance policy K4

CO5 Use claim procedure for assessing various losses of accidental vehicle. K5

Course Content

UNIT I: PRELIMINARY ABOUT TRANSPORT AUTHORITIES

9Hours

Functions of Transport authorities, the key terms used in the motor vehicle act, the classification

and anatomy of different types of vehicle like Two wheelers, Three wheelers, Four wheelers, Multi

wheelers, Imported vehicles and miscellaneous vehicle, The necessity of permit, The provision

regarding the permit and forms used for granting permit, Special provision relating to State

Transportation Undertaking, types of vehicle insurance: Origin, history and development of

insurance, Act liability only, Third party only, Comprehensive policy, Policies with Zero

Depreciation Option, Policy term and condition.

UNIT II: OFFENCES AND PENALTY PROCEDURE FOR TRAFFIC CONTROL

9 Hours

Limits of Speed and loading limit of vehicle with respect to power to weight ratio, Provisions

regarding vehicle with Left-hand control, The duties of driver and owner. The provisions

regarding: Motor vehicle temporarily leaving or visiting India, Payment of compensation on the

principle of no fault, Punishment of offences, Disobedience, obstruction and refusal of

information, Allowing driving of vehicle by unauthorized person, Offences relating to Licenses,

Using the vehicle without registration of permit, Driving the vehicle exceeding, permissible

weight, Driving the uninsured vehicle, Power to detain the vehicles used without certificate of

registration of permit, Guide Line for following offences such as :Driving recklessly or

dangerously, Driving while under the influence of drink or drugs, Taking part in unauthorized race

or trial of speed, Driving when disqualified, Obtaining or applying for a license without giving

particulars of endorsement, Failing to stop on the occurrence of accident.

UNIT III: MOTOR VEHICLE ACT and VEHICLE PERMIT

9 Hours

Introduction to Motor vehicle Act, short titles – definitions of terms-Licensing of Drivers and

Conductors- Procedure to be followed – Renewal- Registration of vehicles - Types – Transfer of

ownership- suspension and cancellation of registration. Vehicle permit: Control of transport

vehicles – permits –– procedure in applying for and granting permits – transfer permit,

Replacement of vehicles – general conditions attaching to all permits – general form of permits –

cancellation and suspension of permit – temporary permits – validation of permits –– avoidance

of contracts restrictive of liability.

UNIT IV: TAXATION AND MOTOR VEHICLE INSURANCE POLICY

9 Hours

History of Motor Insurance - Basic Principles - Introduction to Motor Vehicles Act 1939 & 1988

- Motor Policies – Standard form for Liability only policy – Liability to third parties - Package

Policies for Private cars & two wheelers – Motor Policies – Scope of standard form for commercial

vehicles ‘Package’ Policy – Loss or Damage – Risk covered – Protection & Removal Costs –

Personal Accident cover for Owner - Motor Tariffs (Regulations)– Proposal Forms – Policy Forms

Rating – Double Insurance – Class E, F and G – Underwriting– The vehicles – Moral Hazard–

Claim Discount– Motor Insurance Statistics– Insurance & Road safety – Transfer of interest in

motor insurance covers. , Construction of motor vehicle-power of state and central government to

make rules – Taxation methods of levying tax to motor vehicle-tax exemption,

UNIT V: MOTOR VEHICLE INSURANCE CLAIM

10 Hours

Registration and Insurance –Tariff for commercial vehicles – Regulations – Scope – Rating

Factors– Minimum values– Motor Vehicles Act – Passenger Risk – Limitations - Own Damage

Claims – Preliminary – Assessment – Settlement – Claim discount–Types of loss –Third party

Liability Claims procedural Aspects – Proof of Negligence – General damage for Death – General

Damages for Disability – Property Damages claims – The Motor Accident Claims Tribunals –

Judgements of Criminal Courts – Mediclaim – Form – Check List – Motor Claim minimization

Measures & Loss Control programme.

Text Books

1. Motor Vehicle Act and Transport Management, Khilery, V.S, Sharma Satpal, Gupta, Shaman,

Ishan Publications.

2. Kenneth Cannar, Motor Insurance Theory & Practice Hyperion Books.

Reference Books

1. Central M.V Rules 1989, Ministry of Transport, Central Government, Government of India.

2. Hickson, Motor vehicle insurance rating with pseudo emissions coverage’ Elsevier