BBA Degree Course CBCS SYLLABUS With effect from Academic Year
2014-15 Department of Business Administration THE NEW COLLEGE
(AUTONOMOUS) CHENNAI - 14
SYLLABUSUnder Choice Based Credit System (CBCS)With effect from
the Academic Year 2014-15
For the Under Graduation Degree CourseBachelor of Business
Administration (BBA)
DEPARTMENT OF BUSINESS ADMINISTRATIONTHE NEW COLLEGE,
(AUTONOMOUS | SHIFT II)CHENNAI 600 014
Minutes of Meeting of the Board of Studies Held on 11.04.2014The
Following members were present in the meeting:S. NoName of the
MemberDesignation/Institution
1 Dr.Anita Rajendiran MCOM,MBA,PhD HOD, Associate Professor of
Business Administration, Womens Christian College, Chennai-
600006.University Nominee
2Mr. Mohammed Sherfuddin, MBA, MphilHOD, Dept. of Business
Administration,Quaid E MillathCollege ,Medavakkam.Academic Council
NomineeSubject Expert
3Dr. Lakshmipathy, MA, MBA, M.phil, PhdHOD, Dept. of Business
Administration,Sri Devi Arts and Science College, Ponneri.Academic
Council NomineeSubject Expert
4Mr.M.Mohammed Atheeq, BBA,(MBA)Managing Director, ARIA Dairy
Farms,14, Thirumoorthy Nagar, Nungambakkam, ChennaiRepresentative
from Industry
5Mr.S.Habullah Shaduly, MBABusiness Development Executive,
Marksofttech Pvt Ltd, IT Company, Nizara Bonanza, Anna Salai,
ChennaiMeritorious Alumni
6Mr.R.Vijayakumar, MBA, MPhilAssistant Professor, Dept of BBA,
The New College,Member
7Mr.R.Sivakumar, MBA,MPhilAssistant Professor, Dept of BBA, The
New College.Member
8Mr.Y.Rahamathulla Khan, MBA,MPhilAssistant Professor, Dept of
BBA, The New CollegeMember
9Mr.M.Mohammed Shameen ,MBA,MPhilAssistant Professor, Dept of
BBA, The New College,Member
10Mr.B.Fuzail Ahmed , MBA,MPhilAssistant Professor, Dept of BBA,
The New CollegeMember
11Mr.K.V.Mohammed Bilal ,MBA,MPhilAssistant Professor, Dept of
BBA, The New College,Member
12Mr.K.Abdul Haseeb , MBAAssistant Professor, Dept of BBA, The
New CollegeMember
13Mr.A.M.Z.Mohammed Arsath Ali, MBAAssistant Professor, Dept of
BBA, The New College,Member
Appropriate corrections and suggestions were incorporated in the
syllabi for various subjects in the UG course programmed to be
implemented from the academic year 2014-15
Prof. K.S. Mohammed Akmal, M.Com, M.Phil.Chairman/ Convener of
the BoardHead In-ChargeDepartment of Business AdministrationThe New
College (Shift II)Chennai 600 014
Table of Contents:TitlePage No.
SYLLABUS:
SEM III: Cost and Management Accounting9
Production and Materials Management10
Marketing Management11
Human Resource Management12
SEM IV: Business Law for Managers14
Financial Management15
Business Organization16
International Business 17
SEM V: Research Methods in Business19
Entrepreneurial Development & Management20
Logistics Management21
Financial Markets and Services22
Training and Development23
SEM VI: Introduction to Strategic Management25
Organizational Behavior 26
Elements of Banking27
Sales Management28
Semester: III
Sl. NOSubject CodeTitle of the PaperF/M/ACreditsExam Duration
HoursInternal MarksExternal MarksTotal Marks
1Cost and Management Accounting2572100
2Production and Materials Management2575100
3Marketing Management2575100
4Human Resource Management2575100
5Business Mathematics2575100
Part I:Foundation Course Tamil/Arabic/Urdu/Hindi/FrenchPart
II:EnglishPart III: Core & AlliedPart IV: Non Major
Elective/Basic Tamil/Advanced TamilPart V:Extension Activities:
NCC, NSS, Sports, Youth Red Cross or any other service
organizations in the college.
Semester: IV
SL. NoSubject codeTitle of the PaperF/M/ACreditsExam Duration
HoursInternal MarksExternal MarksTotal Marks
1Business Law for Managers2575100
2Financial Management2575100
3Business Organization2575100
4International Business 2575100
5Quantitative Techniques in Business2575100
Part I:Foundation Course Tamil/Arabic/Urdu/Hindi/FrenchPart
II:EnglishPart III: Core & AlliedPart IV: Non Major
Elective/Basic Tamil/Advanced TamilPart V:Extension Activities:
NCC, NSS, Sports, Youth Red Cross or any other service
organizations in the college.
Semester: V
SL. NoSubject codeTitle of the PaperF/M/ACreditsExam Duration
HoursInternal MarksExternal MarksTotal Marks
1Introduction to Research Methodology2575100
2Entrepreneurial Development& Management2575100
3Logistics Management2575100
4Financial Markets & Services Studies2575100
5Training And Development2575100
Part I:Foundation Course Tamil/Arabic/Urdu/Hindi/FrenchPart
II:EnglishPart III: Core & AlliedPart IV: Non Major
Elective/Basic Tamil/Advanced TamilPart V:Extension Activities:
NCC, NSS, Sports, Youth Red Cross or any other service
organizations in the college.
Semester: VI
SL. NoSubject codeTitle of the PaperF/M/ACreditsExam Duration
HoursInternal MarksExternal MarksTotal Marks
1Introduction to Strategic Management2575100
2Organizational Behavior 2575100
3Elements of Bank Management2575100
4Sales Management2575100
5Project Work2575100
Part I:Foundation Course Tamil/Arabic/Urdu/Hindi/FrenchPart
II:EnglishPart III: Core & AlliedPart IV: Non Major
Elective/Basic Tamil/Advanced TamilPart V:Extension Activities:
NCC, NSS, Sports, Youth Red Cross or any other service
organizations in the college.
BBA II YearSemester III
COST & MANAGEMENT ACCOUNTING
Subject Code:Credit: L+P:4+0
Teaching Hours:60 Hrs
Unit 1: Management Accounting -Meaning, Features, Principles,
Functions, Scope, Advantages and Limitations; Duties and Functions
of Management accountant ;Management Accounting vs. Cost
Accounting, Management Accounting vs. Financial accounting.Unit
2:Ratio Analysis- Meaning, Modes of Expression of Ratios, Steps in
Ratio Analysis, Benefits and Limitations; Classification of ratios
Simple Problems from: Profitability Ratios, Turnover Ratios and
Solvency Ratio.
Unit 3:Funds flow statement - Meaning, Objectives, Simple
Problems from: Funds Flow Statement; Cash Flow Statement - Meaning,
Distinction between Funds Flow and Cash Flow, Simple Problems from:
Cash Flow Statement (simple problems).Unit 4:Budgets and Budgetary
Control- Meaning, Objectives, Merits and Demerits, Types Simple
Problems from: Sales Budget, Cash Budget, Production Budget and
Flexible Budget (zero base budgeting theory only).Unit 5:Marginal
Costing Meaning, Assumptions; Absorption Costing- Meaning,
Difference Between Marginal and Absorption Costing; Simple Problems
from: CVP Analysis, Absorption Costing; Cost Sheet Elements of Cost
Sheet, Simple Problems.
Books Recommended:1. Cost & Management Accounting- T.S.Reddy
& Y.Hari Prasad Reddy2. Cost Accounting - Dr.S.N Maheswari and
Mittal3. Management Accounting - Hingorochi, Ramanthan &
Grewal4. Practical Costing - Khanna, Pande and Ahuja5. Management
Account- Man Mohan and Goyal
PRODUCTION & MATERIALS MANAGEMENT
Subject Code:Credit: L+P:4+0
Teaching Hours:60 Hrs
Unit I
Introduction to Production Management Meaning Definition Scope
Importance Functions and Responsibilities of Production Manager
Unit II
Production systems Various types of production system Capacity
Planning Types of Capacity Plant Location Types of Location
Decisions Factors influencing Plant Location
Unit IIIPlant Layout Objectives of a plant layout
Characteristics of an Efficient Layout Introduction to various
types of Plant Layout Introduction to Maintenance management and
its types
Unit IVMaterials Management Definition Importance of Materials
Management Objectives of Materials Management Purchasing
Introduction to various methods of purchasing General Principles of
Purchasing - Procedures followed during purchasing
Unit V
Material Handling Factors influencing the selection of material
handling system Store Keeping Types of Stores - Functions and
Responsibilities of a Store Keeper - Introduction to Inventory
Types of Inventory Various Inventory Control Techniques ABC,FSN and
VED analysis.
Books Recommended:1. Production & Materials Management: P
Saravanavel & S Sumathi,2. Production and Operations
Management: N G Nair3. Production & Materials Management: Gagan
& Mandeep 4. Production & Materials Management: Martand T
Telsang5. Materials Management: Krishna Roy
MARKETING MANAGEMENT
Subject Code:Credit: L+P:4+0
Teaching Hours:60 Hrs
Unit IMarketing Meaning, Objectives, Difference Between Selling
and Marketing; Meaning of Marketing Management, Functions of
Marketing Management, Philosophies or Evolution of Marketing
Management, Marketing Relationship with Other Functional Areas.
Unit IIMarketing Research Meaning, Steps in Marketing Research;
Market Segmentation Meaning, Levels of Segmentation, Bases; Market
Targeting - Meaning, Features; Market Positioning Meaning,
Features; Marketing Mix Meaning, Elements of Marketing Mix.
Unit IIIProduct Meaning, Difference Between Product and Service,
Levels of Product, Classification of Goods, Product Mix, Product
Life Cycle, Stages in New Product Development;
Unit IVBranding - Meaning , Advantages of Branding a Product;
Packaging Meaning , objectives ;Labelling Meaning , functions ;
Pricing Meaning , Factors in Pricing, Kinds of Pricing;
Distribution - Meaning , Channels of Distribution;
Unit VPromotion Meaning , Objectives, Kinds of Promotion ;
Advertising Meaning , Merits and Demerits, Major Advertising Media
; Publicity Meaning , Difference Between Advertising and Publicity;
Sales Promotion Meaning , Objectives , Personal selling Meaning and
Features.
Books Recommended:1. Marketing Management: J Jayasankar, Margham
Publications2. Marketing Management: Ramaswamy & Ramakumari3.
Marketing Management: Dr L Natarajan4. Marketing Management:
Ramaswamy & Namakumari5. Principles and practice of Marketing
in India: Mamoria & Joshi
HUMAN RESOURCE MANAGEMENT
Subject Code:Credit: L+P:4+0
Teaching Hours:60 Hrs
Unit IHuman Resources Management Meaning, Nature, Functions,
Objectives, Importance; Human Resource Manager Roles &
qualities;
Unit IIJob Analysis Meaning , Uses and Process of Job Analysis ;
Human Resource Planning Meaning , Objective , Process of Human
Resource Planning ; Recruitment Meaning , Methods of Recruitment ;
Selection Meaning , Process of Selection ; Placement Meaning ;
Induction Meaning , Objectives ;
Unit IIISeparation Meaning of Resignation, Retirement, Layoff,
Retrenchment, Discharge and Dismissal; Training Meaning , Need for
Training , Advantages of Training ; Job Satisfaction Meaning,
Various steps to improve it;
Unit IVJob Evaluation Meaning, Methods of Job Evaluation
Ranking, Classification, Factor Comparison; Performance Appraisal
Meaning, Features , Process ; Compensation Meaning of Wages &
Salary ,D.A, Bonus;
Unit VIndustrial Relations Meanings, objectives , Industrial
Disputes Meaning, Forms of Industrial Disputes and Preventive
Measures ; HR Audit Meaning, Objectives and Types;
Books Recommended:1. Human Resource Management: J Jayasankar1.
Human Resource Management: Dr Radha1. Human Resource Management: K
Gupta & Rosy Joshi 1. Human Resource Management: C B Gupta 1.
Personnel & Human Resource Management- Text & Cases: P
SubbaRao,
BBA II YearSemester IV
BUSINESS LAW FOR MANAGERS
Subject Code:Credit: L+P:4+0
Teaching Hours:60 Hrs
Unit I Indian Contract Act: Definition Contracts agreements,
types of contracts essential of a Valid Contract essentials of
Offer& Acceptance Consideration, Capacity of parties Free
Consent, Performance of Contracts, Termination of Contract, Breach
of Contract Consequence and Remedies of Breach.
Unit 2Special Contracts contract of the guarantee; kinds of
guarantees; rights and obligations of creditors; rights,
liabilities and discharge of surety; contract o indemnity meaning.
Definition of bailment and its kinds; duties and rights of a bailer
and a bailee; rights and duties of a pledger and pledge
Unit 3Contract of agency; definition of agent and agency;
creation of agency; duties and rights of agent and principal;
principal duties towards agents and third parties; termination of
agency;.
Unit 4Company law Company Meaning, features, Kinds of Company,
Promotion and Incorporation of Companies. Memorandum and articles
of association, prospectus
Unit 5Definition of member; members and share holders; modes of
acquiring membership; Meaning and modes of winding up
Books Recommended:1. Business Law: J Jayasankar2. Business Law:
N D Kapoor3. Business Law: Dr N Premavathy4. Business Law: N D
Dhandapani5. Law for Business: M M Sulphey & Az-har Basheer
FINANCIAL MANAGEMENT
Subject Code:Credit: L+P:4+0
Teaching Hours:60 Hrs
UNIT I:Financial Management Meaning, importance, Objectives:
Profit maximization vs. Wealth maximization; Finance Functions
Investment, Financing and Dividend Decisions; Role of Finance
ManagerUNIT II:Capital Budgeting Meaning, Importance, factors
affecting capital budgeting decisions Techniques of Capital
Budgeting Simple Problems of Net Present Value, Internal Rate of
Return, and Payback MethodUNIT III:Capital structure Meaning,
Elements; Framework of Capital Structure FRICT analysis; Practical
Consideration in Determining Capital Structure; Leverages Meaning,
Types of Leverages Financial, Operating and Combined leverage
(Theory only).UNIT IV:Cost of Capital Basic Concepts, Cost of
Equity Capital, Cost of Debt. (Simple problems only); Dividend
Meaning, Dividend Policies, Objectives, Practical Consideration in
Dividend Policy, Forms of DividendUNIT V:Working Capital Management
Meaning, Concepts, Determinants, Approaches; Sources of Working
Capital Trade Credit, Bank Finance; Concept of Operating Cycle
Gross and Net Working Capital (Theory only)Books Recommended:1.
Financial Management: Dr. A. Murthy2. Elements of Financial
Management: Dr. S. N. Maheshwari3. Financial Management: I M
Pandey4. Financial Management- Theory & Practice: Prasanna
Chandra5. Financial Management & Policy: Van Horne
Problems 25% Theory 75%
BUSINESS ORGANIZATION
Subject Code:Credit: L+P:4+0
Teaching Hours:60 Hrs
Unit IHistory and Origin of Business Organization, its forms,
its types; Business Concept - nature/ Features , business
objectives, activities of business, distinction between business,
commerce and trade,.
Unit 2Evolution of commerce & industry - Origins, Hunting
gathering societies - Agricultural societies - Production based
societies - Barter system, Industrial Revolution- its effects.
Unit 3Forms of business organization Sole proprietorship
Features, Merits and Demerits, Partnership - Features, Merits and
Demerits.
Unit 4Joint Stock Company, types of company, cooperative
societies; multinational corporations - their features, relative
merits, demerits & suitability
Unit 5Business Combination Meaning Causes, Objectives, Types and
Forms; Mergers, Takeovers and Acquisitions.
Books Recommended:1. Modern Business Organization: S. A.
Sherlekar2. Business Organization and Management: Dr. C. B. Gupta3.
Business Organization and Management: Jallo4. Business Regulatory
Framework: Garg, Sareen & Mukesh Sharma5. Business Policy:
Memoria & Menoria
INTERNATIONAL BUSINESS
Subject Code:Credit: L+P:4+0
Teaching Hours:60 Hrs
Unit I:
Globalization Activities of International Business, Reasons for
Firms to Involve in International Business - Foreign Direct
Investment Benefits of FDI
Unit II:Culture Values, Norms, Determinants of culture,
Understanding Major Religions.Foreign Exchange MarketMeaning of
Exchange Rate, Determination of Exchange rate Fixed, Flexible and
Managed
Unit III
International Strategic decisions Meaning and Features of
Licensing, technical collaboration, franchising, turnkey project,
strategic alliance, joint venture, wholly owned subsidiary,
outsourcing
Unit IV
Meaning and Concept of Balance of Trade and Balance of Payments
; International Monetary Fund (IMF) Objectives and Functions, World
Bank Objectives and Functions ; WTO Objectives and Functions.
Unit V
Trends in International Trade and Documentation: Multi-national
Corporations - Types, Merits and Demerits. Import - Export
procedure- EXIM Documents- India's Export and Import Policy- Custom
and Tariff Rationalization
Books Recommended:
1. Elements of International Business: S.N.Chary.2.
International Business: K. Aswathapa.3. International Business
& Environment: S Sankaran4. International Trade: M.L. Jingam.5.
Internationak Trade: Jaganathan.
BBA III YearSemester V
INTRODUCTION TO RESEARCH METHODOLOGY
Subject Code:Credit: L+P:4+0
Teaching Hours:60 Hrs
Unit IMeaning, Objectives - research Process - Problem
Identification - Hypothesis meaning - Types of research - Research
areas in Marketing and Human Resource Management; Research Design:
Concept - Features of a good research design.
Unit 2Sampling: Concepts of Population, Sample, Sampling Frame,
Sampling Error, Sample Size, Characteristics of a good sample.
Probability Sample Simple Random Sample, Systematic Sample,
Stratified Random SampleNon-probability sampling: convenience,
sampling, judgment sampling, quota sampling.
Unit 3Data - secondary data - sources of secondary data -
Primary data - Data collection methods - Observation - types and
advantages and disadvantages of observation method.Interview
method: types and advantages and disadvantages; Questionnaire
method: types and advantages and disadvantages
Unit 4Data presentation various types of charts, Questionnaire
design - types of questions, features of a good questionnaire.
Unit 5Research report writing - content layout- features of a
good research report
Books Recommended:1. Research Methodology: P Ravilochalan2.
Business Research Methods: Donald R.Cooper, Schindler3. Research
Methodology: Kothari4. Research Methodology: R Panneerselvam5.
Research methods for commerce and management: K.V. Rao
ENTREPRENEURIAL DEVELOPMENT & MANAGEMENT
Subject Code:Credit: L+P:4+0
Teaching Hours:60 Hrs
Unit IIntroduction:
Entrepreneurship: Meaning- Definition- Factors-
Classifications/Types- Role in Economy- Entrepreneur:
Qualities/Traits- Problems- Prospects
Unit IIEntrepreneurial Motivation:
Entrepreneurial Revolution- Motivating Factors: Internal-
External; Employer vs. Employee- Successful Indian Entrepreneurs-
Case Study
Unit III Formulation of Idea:
Business Idea: Sources- Techniques; Identification of
Opportunity: Sources; Product Selection: Factors- SWOT Analysis;
Project Counseling- Project Appraisal: Techniques; Project Report:
Contents
Unit IV Starting an Enterprise:
Enterprise: Size- Forms- Steps to Start- Guidelines; SSIs:
Characteristics- Advantages- Problems- Sickness- Remedies women
entrepreneurs roles, problems
Unit VEntrepreneurial Assistance:
Role of Government & Non-Government Agencies: Financial
Assistance- Promotional Role- EDPs- E Business
Books Recommended:1. Entrepreneurial Development: Jayshree
Suresh2. Entrepreneurial Development: Dr S S Khanka3.
Entrepreneurship & Small Business Management: Dr P T Vijayshree
& Dr M Alagammai4. Entrepreneurial Development: C B Gupta &
N P Srinivasan5. Management of Small Scale Industries: Vasant
Desai
LOGISTICS MANAGEMENT
Subject Code:Credit: L+P:4+0
Teaching Hours:60 Hrs
UNIT-IMeaning-Objectives-Nature and scope-Various logistics
functions (Transportation, Warehousing, Inventory Management,
Material Handling, Packaging, Information Flow) Phases of Logistics
(Inbound logistics, Process logistics, Outbound Logistics) Reverse
LogisticsUNIT-IITransportation- Various Modes and their
characteristics Participants of transportation - Factors affecting
Shippers and carriers decision Transportation Costs and Pricing
Intermodal TransportationUNIT-IIIWarehousing Need and Types of
Warehouse Warehouse Functions Factors to be considered during
Warehouse site selection Characteristics of a ideal Warehouse
UNIT-IVOutsourcing 3PL & 4PL - Drivers and Reasons for
Outsourcing Advantages and Issues in Outsourcing Service Provider
Selection processUNIT-VIntroduction to logistics technologies-
Automated Identification technologies (Bar coding, RFID- Radio
Frequency Identification, VIS- Voice Interactive Systems)
E-tracking (GPS-Global Positioning System in Transportation)
Logistics Information Systems (ERP- Enterprise Resource Planning
system, AITs- Automated Inventory Tracking System).Books
Recommended:1. Strategic Logistics Management: D.M. LLambert &
J.R. Stock2. Logistics Management: P. Fawcett, R. Mc:eish & I.
Ogden3. Logistic Engineering & Management: Benjamin S
Blanchard4. Handbook of logistics & Distribution Management:
John Gottorna5. Fundamentals Of Logistics: CII Institute Of
Logistics
FINANCIAL MARKETS & SERVICES STUDIES
Subject Code:Credit: L+P:4+0
Teaching Hours:60 Hrs
UNIT I:Financial Market - Overview - Capital markets Meaning,
Classification of Capital markets Primary and Secondary Market;
instruments Traded in Capital Market Shares, Debenture, and
Bonds.UNIT II:Money Market - Meaning, Instruments Traded in Money
Market Treasury Bills, commercial Papers, Certificate of Deposits;
Capital market vs. Money market. UNIT III:Financial Services
Meaning ,Objectives ; Leasing Meaning , Types ; Hire Purchase
Finance Meaning , Features ; Factoring Meaning , Mechanism ;
Forfeiting Meaning , Features .UNIT IV:Merchant Banking Meaning,
Functions; Underwriting Meaning, Types; Merger and Acquisition
Meaning, Forms of Merger, Hostile Takeover; Mutual Funds Meaning,
Types, Merits and Demerits;UNIT V:Consumer Finance Meaning,
Sources, Types; Credit Cards Meaning, Merits and Demerits, Credit
Card Cycle; Credit Rating Agencies - Meaning, Features;
Books Recommended:1. Financial Services: B Santhanam2. Financial
Markets & services: Gordan and Natraj3. Merchant Banking &
Financial Services: Gurusamy4. Indian Financial System- theory and
practice: khan5. Indian Financial System: Machiraju H.R
TRAINING & DEVELOPMENT
Subject Code:Credit: L+P:4+0
Teaching Hours:60 Hrs
UNIT I: Human Resource DevelopmentDefinition- Factors-
Objectives- Goals - Methods- Functions: Development- Maintenance-
Control; HRD Manager: Competencies- Roles & Responsibilities;
Current Leading Ideas- IssuesUNIT II: Planning the
TrainingDefinition- Objectives- Process: Planning: Competency
Mapping- Steps & Levels in Training Need Assessment- Training
Strategy- Training Policies, Plans & Procedures- Training
Resources- Training CalendarUNIT III: Design & Evaluation of
TrainingTraining Opportunities- Strategic Priorities &
Objectives- Programs & Methods- Pretesting- Implementation-
Communication; Criteria Based Evaluation: Reaction- Learning-
Behavior- Results; Evaluation Based: Satisfaction- Business Impact-
RoI- Improvement- Feedback UNIT IV: Methods of TrainingOn-the-Job:
Apprenticeship- Demo- Group Work- Coaching- Job Instruction- Job
Rotation; Off-the-Job: Orientation- Refresher- Seminar &
Conference- Lecture- Computer based- Brainstorming- Role Playing-
Case Studies; Direct & Indirect Cost of TrainingUNIT V:
Development & Career PlanningManagement Development:
Definition- Objectives- Competencies of Managers- Process: Need
Identification- Designing Program & MethodologyCareer Planning:
Definition- Process: Self Assessment- Career Exploration- Goal
Setting- Preparation- Self Marketing.
Books Recommended:1. Human Resource Development: Tapomoy Deb2.
Training & Development: Lynton & Pareek3. Manpower
Planning, Selection, Training and Development: Aggarwala4. Employee
Training & Development: Raymond Andrew Noe5. Training
Interventions: managing Employee Development: Reid M A
BBA III YearSemester VI
INTRODUCTION TO STRATEGIC MANAGEMENT
Subject Code:Credit: L+P:4+0
Teaching Hours:60 Hrs
Unit I
Strategy: concept, Strategic management process, Strategic
management Model, vision meaning benefits of vision, mission,
characteristics of mission statement, objectives roles &
objectives,
Unit 2
Corporate level strategies Expansion strategies - Retrenchment
strategies, Combination strategies, Concentration strategies,
Integration strategies, horizontal and vertical integration,
diversification strategies concentric and conglomerate
diversification
Unit 3Corporate level strategies, stability strategies, no
change, profit and pause/ proceed strategies, retrenchment
strategies, turnaround strategies, investment strategies and
liquidation strategies.
Unit 4
Business level strategies: cost leadership, differentiation
business strategy, focus business strategy.
Unit 5
Strategy implementation Meaning, nature Barriers to
implementation strategic control - precise control implementation
control strategic surveillance special alert control.
Books Recommended:
1. Strategic Management: Dr S Sankaran2. Strategic Management:
Dr C B Gupta3. Business Policy and Strategic Management: Azhar
Kaxmi 4. Strategic planning and management: P K Ghose5. Strategic
Management: V S P Rao
ORGANIZATIONAL BEHAVIOR
Subject Code:Credit: L+P:4+0
Teaching Hours:60 Hrs
Unit IIntroduction Concept of organizational behavior,
Contributing & disciplines, dependent and independent
variables; Job satisfaction - meaning, determinants; absenteeism -
meaning causes
Unit 2Motivation: Hierarchy of needs theory, Theory X and Y,
Hygiene theory; Employee involvement programs participative
management, Representative management, quality circles, employee
stock ownership plans (ESOPS)
Unit 3Communication: meaning, elements, purposes, process,
directions of communications, communication networks, formals and
in formals (grapevine), barriers, Overcoming Barriers to
Communication, Principles of an Effective Communication system.
Unit 4Leadership: meaning - characteristics of leadership -
Types of Leaders; Theories of Leadership-Trait Approach, Behavioral
Approach, Ohio state studies and the managerial grid only;
Situational Theories of Leadership- Hersey-Blanchards Situational
Model only.
Unit 5Group Behavior: Definition and the five stage model,
concepts related to Sociometry, Group structure- formal leadership
, roles, norms, status, size, composition, cohesiveness, Groups Vs
teams Difference; Conflicts : Organizational conflicts, types of
conflict.
Books Recommended:
1. Organizational Behavior: J Jayasankar2. Organizational
Behavior: Gupta & Joshi3. Organizational Behavior: L M Prasad4.
Organizational Behavior: Khanka5. Organizational Behavior: Dr P C
Sekar
ELEMENTS OF BANK MANAGEMENT
Subject Code:Credit: L+P:4+0
Teaching Hours:60 Hrs
UNIT I Banking Definition - Role of Banking in Economic
Development - kinds of Bank Meaning and Features of Commercial
Bank, Investment Bank, Cooperative Bank, Agriculture Development
Bank, Savings Bank, Foreign Bank, Central Bank; Banks on Ownership
Public Sector Banks and Private Sector Banks.
UNIT IICommercial Banks Functions Accepting Deposits Savings
Account, Current Account, Fixed Deposit, Recurring Deposit;
Granting of Loans Clean Loan Secured Loan -Overdraft, Cash Credit,
Pledge, Mortgage, Hypothecation; Agency Services Various Kinds of
Agency Services ;
UNIT IIIE banking - Meaning , Various Activities Under E-Banking
, Merits and Demerits of E-Banking; Reserve Bank of India Functions
of RBI Traditional Functions, Promotional Functions, Supervisory
Functions ; Monetary Policies -Meaning , objectives ;
UNIT IVNegotiable Instrument - Meaning, Features; Types - Bill
of exchange Meaning, Parties to a Bill of Exchange , types ;
Promissory Note Meaning , Features; Cheque Meaning , Features
,Crossing of Cheque, Kinds of Crossing ; Endorsement Meaning ,
Kinds of Endorsement ;
UNIT V Principles of Lending & Investment Introduction,
Lending and Investment Policies of Commercial Banks Safety,
Liquidity, Profitability, National interest, Safety Margin,
Diversification ; Credit Appraisal of Customer 3c Capital ,
Capacity , Credit Worthiness; Meaning and Features of Dematt
Account , Credit Card , Debit Card ;
Books Recommended:
1. Banking Law Theory and Practice: B Santhanam2. Banking and
Financial Systems: Santhanam, Sundaram and Varshney 3. Banking Law
Theory and Practice: S. N. Maheswari4. Banking Law & Practice:
K P Kandasami5. Merchant Banking & Financial Services:
Gurusamy
SALES MANAGEMENT
Subject Code:Credit: L+P:4+0
Teaching Hours:60 Hrs
Unit I: Introduction to sales management-Functions of sales
management-Importance of Marketing in Sales
Management-Characteristics of sales job-Who is a Sales
Manager-Functions and responsibilities of sales manager
Unit II: Sales Quota- Importance of Sales Quotas-Types of sales
quotas- Sales Territory-Factors to be considered while designing
sales territories-Sales Forecast-Uses of Sales Forecast-Sales
Forecasting methods-Sales budget- Budget Purposes-Budgeting
methods-
Unit III: Recruitment of sales people-job specification for a
successful sales person-Sources of recruits-Selection and Placement
of sales people-Importance of selection and placement-Factors
influencing Selection and Placement-Sales force Training,-Purpose
of Sales Training-Methods
Unit IV: Sales force Compensation and incentives-Types of
Compensation Plans.-Sales Analysis and Audit-Performance appraisal
of sales people-Importance of Performance appraisal-Performance
appraisal procedure-
Unit V:Introduction to Customer relationship
management-Importance of CRM in modern business-Objectives of CRM -
Types of CRM- Sales force automation - Lead management After sale
Customer service and support.
Books Recommended:
1. Sales and Distribution Management: Panda and Sahadev 2. Sales
and Distribution Management: Matin Khan3. Sales Management: Still
Cundiff and Govoni 4. Sales Management: CharlesM.Futrell 5.
Management of Sales Force: Spiro, Stanton and Rich 3 | Page