B&B Online - October 2014

NUMBER 10 OCTOBER/NOVEMBER 2014

NORTHWEST LANDSCAPE PROFESSIONAL

headed for the future

fearlessly exploring our advances in the green industry

January 22 – 24, 2015 • Hotel Murano • Tacoma, WA

Cover: Seattle Children’s Hospital, Phase 1 Expansion Receives Environ-mental Landscape Awards Program Grand Award • 10

Cover: Seattle Children’s Hospital, Phase 1 Expansion Receives Environ-mental Landscape Awards Program Grand Award • 10

2- B&B Magazine & Northwest Landscape Professional, October/November 2014

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WSNLA & WALP Joint Edition - 3

Stihl................................................. 26Steuber Distributing ....................... 30TAGRO, City of Tacoma ................... 26TerraTrench USA, Inc. ..................... 13Urban Forest Nursery ..................... 32Vibrant Plants ................................. 28Wetlands & Woodlands .................... 8

WSNLA & WALP would like to thank our advertisers and encourage our readers to learn more about the products and services they offer. Be sure to visit our advertiser websites to find out more.

IN THIS ISSUE:7 Another Look At Green Spaces

11 Marketing To The Modern Woman

19 “Headed For The Future” Schedule27 “Headed For The Future” Registration

Columns 4 WALP President 5 WSNLA President 6 Calendar Of Events 8 HR Answers12 Bugs & Blights31 What’s New

Departments14 Stellar Work 16 Contractor Spotlight17 Nursery Spotlight18 CPH Of The Month28 Chapter News30 WSNLA Marketplace

WALP & WSNLA Joint Edition - 3

www.wsnla.org

ThankYou

AdvertisersIndexAnderson Die & Manufacturing ...... 13Bartlett Tree Experts ........................ 9Biringer Nursery ............................. 31Carter Evans Wood Concepts ......... 29Coverall Stone ................................ 13Crop Production Services ............... 32FX Luminaire ..................................... 2 Motz & Son Nursery ....................... 18Mukilteo Cedar Products ................ 31Northwest Farm Credit Services ..... 10Oregon Valley Greenhouses ............. 6Ragen & Associates .......................... 7Sawdust Supply Company .............. 13Simplot Partners ............................. 26

THE OFFICIAL PUBLICATION OF Washington State Nursery & Landscape Association

October/November 2014 VOL. 66, NO. 10

Published Monthly By: Washington State Nursery & Landscape Association 34400 Pacific Highway South, Ste 2Federal Way, WA 98003(800) 672-7711, (253) 661-6055, fax (253) 661-6058www.wsnla.org | www.gardenwashington.com

Subscription Pirce: $30Deadlines (News, Advertising, PR): 5pm the 1st of the month preceding the issue it will appear.

For more information contact Breanne at (800) 672-7711 or [email protected].

75 years & Growing

THE OFFICIAL PUBLICATION OFWashington Association of Landscape Professionals October/November 2014 VOL. 29, NO. 10 The NWLP – Northwest Landscape Professional – is published and distributed monthly to WALP mem-bers. Price per copy is $4.50. Subscription service is included with WALP membership and extended gratis to select courtesy subscribers. For more information contact: Washington Association of Landscape Professionals23607 Highway 99, Ste 2CEdmonds, WA 98026(800) 833-2186, (425) 967-0729, fax (425) [email protected] | www.walp.org

NWLPheaded for the future


January 22 – 24, 2015 Hotel Murano Tacoma, WA


Mission Statement For The Washington

Association Of Landscape Professionals

To promote professionalism, integrity, and education to a thriving membership within the Green Industry and the communities served.

Vision Statement For The Washington Association Of

Landscape Professionals

• The Washington Association of Landscape Professionals is a publicly recognized and unified industry of landscape professionals who embody business and technical excellence.

• The Washington Association of Landscape Professionals provides and promotes the opportunity to mentor and support its members.

• The Washington Association of Landscape Professionals’ members receive value and benefit by sharing knowledge, resources, and experience.

• The Washington Association of Landscape Professionals is the networking place and referral resource for “Green Industry” professionals.

“Defining Professionalism In The Green Industry”

The weather has changed, and we begin to reflect on the year. This is a time to start doing all those tasks we set aside for the rainy and cold season. This is when the education and conferences kick in. If you’re like my company, we talk about a slow season, but it never seems to happen. There is always revenue to generate and immediate client needs that need to be addressed. This cycle can be broken. I want to invite you to plan to attend some of the key events that WALP presents.

The first is the Strategic Planning Retreat. I like this event a lot and always enjoy the camaraderie and fun this event creates. I get away from the company, but am still connected to landscaping. It is not a vacation, but the closest thing you can get to one and still justify the experience.

As the name indicates - this is a time to reflect on the future path of WALP and have a direct influence on the outcome by building on the years of planning from the past. And with members being the backbone of the Association, they play a valuable role in this process through sharing their thoughts and ideas.

This year’s Retreat will be November 12 and 13. We will again be using the facilities at the Clearwater Casino and Kiana Lodge in Poulsbo. We take over the Lodge for two full days of WALP immersion. The setting is amazing, and I get to catch up with others I don’t talk with or see that much. Although I don’t gamble (other than running a business), I enjoy walking the casino floor and watching others enjoying the location and joining in their conversations. The event is free (except for the room and dinner) and well worth the time.

I know that this year’s Retreat will be well-attended. And, the people who choose to make a difference will be there. I encourage you to mark your calendars and join us.

The other major event that WALP offers members and partners with the Washington State Nursery and Landscape Association on is the Northwest Green Industry Conference. The 2015 event is scheduled for January 22 – 24 and, like last year, will be at the Hotel Murano in Tacoma.

Why do I think this is an amazing event? This truly is a mini-vacation for me and a chance to recharge my batteries and get excited about the upcoming year. I have numerous opportunities at the Conference to work on my business and think about the possibilities instead of the constant fires that need attention during the year. I’m exposed to things that lodge in the back of my mind and remind me that there is a bigger picture than just the immediate. And what makes the Conference even better is that you can more than pay for your registration by implementing the knowledge gained.

Although I love landscaping and the challenges it presents, I often get caught up in the toil of the effort. I choose to have money be part of my life, and I have chosen to get money through running a landscaping company. However, I ultimately hope that there is more to gain from that effort than financial reward. These two events define the association for me. The friendships and experiences make this all worth living.

WALP President’s M

essage

By Wade Bartlett, CLTRock Solid Landscapes, Seattle


When I first heard the title of the Northwest Green Industry Conference, Fearlessly Exploring Our Advances In The Green Industry, I wondered, what was the origin of this theme? Were we going to feature tips and tricks on growing the latest cash crop? Mine the depths of research on “Algae as a food source”? Or, participate in a new version of speed dating with our sponsors? All of which would be interesting, but not the inspiration for the theme. On first impression, “fearlessness”, would not seem a common trait in a group of growers, landscapers, suppliers, and designers. That is, until you get to know them better over the course of a few years at these conferences. Listening to people share their favorite outdoor pastimes, artistic pursuits, and savvy business adventures reveals a whole different perspective on the attendees as a group. They have boldly gone where the risk adverse would never trek.

I am fascinated by the paths some have followed to arrive at their current positions as owners, innovators, and aspiring Green Industry professionals. It takes a leap of faith to pursue your passion. This is the jump many new to our field are brave enough to take. Their enthusiasm is as inspiring as their individual stories.

“Fate loves the fearless”, a quote by James Russell Lowell, seems a fitting reminder to all of us. Move forward with your plans, take a risk, work hard, enjoy the rewards, and then share

what you have learned along the way.

The origin of our theme is a new tag line that was created by the Tacoma Regional Convention & Visitor Bureau, “A place to fearlessly explore the fusion of natural beauty and an accessible arts culture.” This is an inspirational statement for a city that has so many great things happening and, in fact, is so true. I hope to see you there.

[ FROM THE WSNLA PRESIDENT ]

The Mission Statement for the Washington State

Nursery & Landscape Association

WSNLA is dedicated to supporting the success of its members through serving, promoting, representing,

and educating the horticultural community of Washington State.

Learn more about the WSNLA Community at www.wsnla.org.

Fate LovesThe Fearless

By Megan Pulkkinen, CPHMegan Pulkkinen Landscape Design, Bremerton

Did You Know? One tree can remove 26 pounds of carbon dioxide from the atmosphere annually. Just Plant Something!

The PNW gardening resourceGardenWashington.com

Find more industry events at WSNLA.ORG & WALP.ORG!


Calendar Of Events

NOVEMBER 17-20. ecoPRO TRAINING & EXAM. Location: WSU Mount Vernon Research Center. Sponsored by Skagit Conservation District, City of Anacortes, City of Burlington, City of Sedro-Woolley, City of Mount Vernon and Skagit County. See page 22 for complete registration form. For more information visit www.wsnla.org/ecoPROcertified or www.walp.org/ecoPRO.

NOVEMBER 20, FROM 8:00 AM – 4:00 PM. FOCUS ON FARMING. Location: Evergreen State Fairgrounds, Monroe. Educational topics include: Vegetable Grafting; New Invasive Pests!; Plants For Shoreline Restoration; and Neonicotinoids: The Issues & Alternatives. CPH, CLT, and ecoPRO credits available. Register at www.focusonfarming.org.

WSNLAWashington State Nursery & Landscape Association

NOVEMBER 5. CUSTOMER SERVICE TRAINING & ADVANCED MERCHANDISING 2.0 Location: Sky Nursery in Shoreline. For more information visit www.wsnla.org. CPH credits available.

NOVEMBER 10 & 11. BUILD A BETTER LANDSCAPE BUSINESS. In partnership with WSNLA, Caterpillar and Landscape Management Network. Location: Northern Quest Resort & Casino, Spokane. For more information visit www.wsnla.org. CPH and CLT credits available.

NOVEMBER 12 & 13. WALP STRATEGIC PLANNING RETREAT. Location: Kiana Lodge, Poulsbo. For more information visit www.walp.org.

NOVEMBER 19. WSNLA STRATEGIC PLANNING EVENT. oLocation: Center for Urban Horticulture, Seattle. For more information visit www.wsnla.org.


DECEMBER 4. BEE HEALTH: UNDERSTANDING THE ISSUES & ALTERNATIVES. Location: WSU Kitsap Extention, Norm Dicks Building, Bremerton. Easy access from ferry. For more information visit www.wsnla.org. CPH, CLT, and ecoPRO credits available.


DECEMBER 11. IPM/Trees & Woody Shrubs. Location: Clover Park Technical College, Rotunda Room, Tacoma. For more information visit www.walp.org or www.wsnla.org. CPH, and CLT credits available.

JANUARY 22 – 24, 2015. NORTHWEST GREEN INDUSTRY CONFERENCE, brought to you by WALP & WSNLA. Location: Hotel Murano, Tacoma. CPH, CLT, and ecoPRO credits available.

= ecoPRO= Certified Professional Horticulturist= WSNLA ProSeries= Landscape Industry Certified

WSNLA & WALP members receive member registration rates at WSNLA & WALP seminars and workshops.


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For years, we’ve talked about the benefits of green spaces in urban environments. Indeed, our America In Bloom website contains several references to scientific studies, which can be used to argue for more green spaces, whether we talk about the benefits of crime reduction, improved memory retention or students’ test scores, stress reduction, increased creativity, quicker post-surgery recuperation, better neighborhood relations, or the like.

Now, from Britain’s European Centre for Environment and Human Health at the University of Exeter Medical School comes the report of a new study that adds tremendously to this knowledge base. Researchers examined data from over a thousand individuals, which were able to characterize the benefits of moving to greener or less green neighborhoods within urban areas and how such moves affected mental health. The study used the General Health Questionnaire scores of individuals participating in the British Household Panel Survey. Only scores from persons that could be tracked for five consecutive years, who had relocated during between 1991 and 2008, were considered. Researchers were able to conclude that individuals who moved to greener areas had significantly better and improving mental health in all three post-move years. In contrast, individuals who moved to less green neighborhoods showed significantly worse mental health in the year prior to the move, relative to their original baseline year, but these folks returned to their former baseline scores in the post-move years. However, those in this latter group never achieved the higher mental health scores of the group that moved to greener areas.

Mental health is indeed a critical

public health issue. The World Health Organization has concluded that unipolar depressive disorders are now the leading cause of disability in medium to high income countries. With over three-fourths of the population in the world’s more developed regions now living in urban areas, it is easy to accept the findings of a number of studies which have concluded that decreased access to “natural” spaces is affecting people’s abilities to cope with stress. Similar conclusions have been found in a number of studies for a range of physical health outcomes, including mortality. However, this study, which documented sustained mental health improvements for those moving to greener urban areas, suggests that sustainable public health benefits can be achieved if environmental policies to increase urban green space are implemented.

At America In Bloom, our mission is to promote nationwide beautification through education and community involvement by encouraging the use of flowers, plants, trees, and other environmental and lifestyle enhancements. We envision communities across the country that as welcoming and vibrant places to live, work, and play – benefitting from colorful plants and trees; enjoying clean environments; celebrating heritage; and planting pride through volunteerism. Captured in these sentiments is the appreciation that greener communities are safer and healthier places for all their inhabitants. Now we have increased evidence that these communities also deliver better mental health, as well.

Reprinted with permission from America In Bloom, January 19, 2014.

Dr. Marvin Miller is Market Research Manager for Ball Horticultural Company

in Illinois. With Ball since 1983, the focus of his research efforts involves the changing structure, conduct, and performance of the Horticulture Industry, with current emphasis on North American floriculture. He travels extensively, visiting both greenhouses and retail establishments, and frequently writes and speaks about trends affecting the Industry. Dr. Miller served as President of the Board of Directors of America in Bloom from 2005 until March, 2014.

To learn more from Dr. Miller, mark your calendar for the Northwest Green Industry Conference, January 22 – 24, 2015 at which he will be presenting.

Another Look At Green SpacesBy Dr. Marvin MillerPast President, America In Bloom

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Q. We require employees to wear coveralls while working. We purchase them, and each employee has several sets of coveralls assigned to them. We loan the coveralls to the employee and cover the laundry expense. If an employee terminates without returning the coveralls, it results in considerable expense to the company. Can we require that coveralls be returned upon quit/termination and deduct the replacement cost from the final check if they are not?

A. Your question gives us an opportunity to review several key concepts.

Whenever you provide equipment to an employee, whether it is coveralls or pruning shears, you should make it clear if you expect that equipment to be returned. What happens if the equipment is not returned? You are allowed to take a deduction from an employee’s final paycheck, up to the total amount owed, if the expenditure is for the benefit of the employee and the employee has agreed to it in advance. An example might be a loan made by employer to the employee several weeks earlier, wherein the employee agreed the balance of the loan becomes due if employment ends.

In the case of coveralls, or pruning shears, if you wanted to be able to recover the cost of any missing items, you would need to use a three step process as follows:

1. You would first require the employee to provide their own coveralls. You could state that employees must wear clean coveralls to work.

2. You could offer to provide coveralls if the employee agrees in advance that the coveralls will be returned when employment ends. In order for this to be a benefit to the employee, you must allow the employee the choice of whether to use your coveralls or provide his own.

3. You should make sure the employee agrees, in writing, to this arrangement well prior to the final paycheck.

There are a couple of things that concern me. The first is the uniform rule, and the second is the personal protective equipment (PPE) rule. Let’s take a look at each:

• Employee Uniforms: If the required clothing is a “uniform”, the employer must provide it at no cost. A “uniform” is defined by Washington Law as clothing clearly identifying the person as an employee of a specific employer; apparel specially marked with the employer’s logo; unique apparel to identify historical or ethnic background; or, formal attire. If any of these describes the clothing that you require the employee to wear, you must provide it free of charge, and, therefore, it is not a benefit to the employee to use it. Based on the definition of uniforms, I do not believe that your coveralls qualify as a uniform. However, if you required the employee to wear coveralls with your company logo, they would qualify as a uniform.

• Personal Protective Equipment (PPE): Employers must provide personal protective equipment to workers free of charge. Examples would include special mesh gloves worn by butchers, special coveralls for people who work with pesticides, etc. If the Department of Labor and Industries (L&I) found that coveralls were personal

HR Answers Return Of Company Equipment ConsiderationsBy Dan FazioDirector, Washington Farm Labor Association

Human Resources


protective equipment, you would be required to provide them free of charge and, therefore, it would be harder for you to argue that it was an employee benefit. There is some latitude as to what is PPE. If you believe, like I do, that coveralls are PPE, you would need to give the employee two sets of coveralls and require the employee to where a clean set each day. It is possible that L&I would not find coveralls to be PPE, and in that case the three step process I described above would be workable.

To review, you may not withhold a final paycheck for failure to return company property. L&I states that a business may not withhold a final check for failure to return keys or uniforms. Therefore, unless you can create a situation where the coveralls are a benefit to the employee, you must provide them, and cannot withhold the final paycheck until they are returned.

The L&I policy regarding uniforms can be found at: bit.ly/LNIUniformPolicy. The L&I policy regarding final paycheck can be found at: bit.ly/LNIFinalPaycheck.

This column is produced by the Washington Farm Labor Association (WAFLA) for informational purposes only. The items contained herein are provided for general information and do not constitute legal advice. WAFLA does not provide legal advice or counsel; and readers should make their own inquiries before making any decision based on this or any other information received from WAFLA. Learn more about WAFLA at www.wafa.org.

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FOR THE LIFE OF YOUR TREES.

Northwest Farm Credit Services employees love learning about the businesses they

serve, and sharing their knowledge as well. Makes sense when you consider most of

our employees grew up on a farm or ranch.

While we offer outstanding seminars, workshops, and online resources, a lot of knowledge

sharing happens right in the field, face-to-face. And we wouldn’t have it any other way.

Visit northwestfcs.com/resources to learn more.

This institution is an equal opportunity provider and employer.

Jeff, Nicholas and Stephanie Schilter visit with Northwest FCS Relationship Manager, Trevor Faucett.

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FIVE STATES


Marketing To The Modern WomanBy Kelly McDonald, McDonald Marketing

It’s been called the SHE-conomy – the more than $5 trillion – yes, TRILLION – that U.S. women spend on consumer goods and ser-vices each year. To give you some context for just how big of an economic engine women are, $5 trillion is a larger economy than Japan. And of that $5 trillion, women with children spend $3 trillion.

Women represent a huge opportunity for you as a retailer or brand to grow your business with a customer base that is large, lucrative, and loyal. But you can’t simply advertise to these women; you must connect with them. They don’t want a transaction. They want a relationship with you.

To cultivate any relationship, you must demonstrate that you understand and value the person. That you “get them”. That you relate to their needs and, in the case of retail, that you can meet and satisfy their needs and expectations. You have to get in front of women to reach them, but more importantly, you have to demonstrate that you understand them.

This is key because 91 percent of women say that “advertisers just don’t get them”. This is a terrible statistic, but at the same time, one that should be encouraging because you and your brand can more easily stand apart from your competition.

So how do you stand apart? How do you reach the women who are your target audience and have their wallets in hand? It starts with recognizing that your approach to marketing to women can’t be the same as it would be for marketing to men. Women and men are dif-ferent in the way that they process information and make decisions.

Women like choices. Women are not usually overwhelmed by having a lot of options. In fact, most women say they are empowered by choice. Being able to look at all their options makes them feel confident about their deci-sion – because they looked at all the options!

Men, on the other hand, prefer to have their choices narrowed for them. They feel overwhelmed when presented with too many

options. And three is the magic number. That’s why most electronics advertising, which is usually targeted to men, features just three price points.

So, if you were marketing to men, you’d be bet-ter off saying, “Here are our three best-selling boats”, whereas when marketing to women, you’d be better served by showing breadth and all the possibilities. Women will patiently – and happily – wade through a myriad of choices and tons of information to find just what they want. And when they do, they feel great about their purchase decision.

There are other ways to connect with your high-potential female prospects. Here are five key values that are pretty universal to all women:

• Nurturing Relationships – Women are nurturers. The quality of their relationships is a top priority for most women and they invest significant time in making sure those relationships flourish. Your ads and market-ing efforts can depict women engaged in their relationships, whether it’s with their children, their friends, or family.

• Sharing – Women love to share their lives, experiences, preferences, and opinions with other women. Your marketing can showcase women sharing helpful tips and advice. Real women sharing real stories and insights resonate with women.

• Making It Easier And Simpler – Many women lead very demanding lives. They hold full-time jobs, run households, take care of their families, and are active in their community. Many are doing it as a single parent. So anything that helps make their busy lives better, easier, simpler, or more convenient is wonderful. Your marketing should show how women can benefit from your product or service. Will it make them more efficient? Will it save them time or money? Does your product represent tremendous value? Show women how your product makes their lives better or simpler and you’ll be well on your way to winning their business.

• Raising Happy And Healthy Families – For

many women, this is the single most impor-tant thing in their life. It’s the goal, the focus, the priority. Show a mom how your product or service helps her keep her family healthy. You’ll not only sell your product, you’ll be giv-ing her the peace of mind that she is doing the right thing for her family’s well-being.

• Women Support Women – Women tend to support other women. The bonds of female friendship are deep and special. As such, women look favorably upon those business-es and brands that support women. You can support a local women’s group, partner with women-owned businesses on a special proj-ect, donate to a girls’ scholarship – the pos-sibilities are endless. Women pay attention to those businesses and brands that “put the welcome mat out” for them, and they will reward you by buying from you. Additionally, there is a trust factor that exists between women – women trust what other women say. Use this to your advantage: If you have happy, satisfied women customers or a great success story of a woman who used your product or service, post a testimonial or tell that story online.

• ADDITIONAL INSIGHT: In addition to the above five key values, millennial women (ages 18-35, whether childless or moms), hold another value close to their hearts: That of “improving society”. Ninety-two percent of millennial women say they “want to buy a product from a company that supports a cause”. Find a cause that fits your company and your corporate culture and tell consumers what you’re doing to support that cause. Whether it’s conservation and “going green”, donat-ing computers to a local school, or picking up trash by the sides of the highway, the possibilities are endless. Show women that you’re connected to a cause and they are likely to reward you with their business.

Women, as consumers, are a marketer’s dream: They’re a large, lucrative, and loyal cus-tomer segment. They share their opinions and experiences freely with one another and they can boost your sales and profits to new heights, today and tomorrow. Market to women and watch your business grow!


Bugs & Blights Stink Bugs: Wanted And Unwanted By Sharon J. Collman | WSU Snohomish Extention

Stink bugs adults are sucking insects with incomplete metamorphosis. Unlike butterflies that have a complete change in form from caterpillar to the adult, insects with incomplete metamorphosis or transformation always look like the adults without wings. The wing “buds” become more visible with each molt. The last molt produces the adult with fully formed wings. The immatures or nymphs and adults usually feed together on seeds, fruits, stems, and are predators of other insects. The final molt produces the winged adult. Usually stink bugs overwinter as adults in protected places such as homes where it is warm and dry during winter months.

Wanted Dead Or Alive: Stink Bugs Still At Large In Washington State

In 1988, a statewide survey revealed 23 species of stink bugs in Washington. In 2014, this number was increased to 47 species, including the invasive and dreaded Brown Marmorated Stink Bug (BMSB) that was found in a handful of counties. There are likely to be many more stink bugs in Washington State. Some stink bugs winter over in homes and outbuildings so it is a good time to enlist public and nurseries’ help in collecting specimens. The specimens will help determine the county distribution of BMSB and other stink bugs, as well as give us a better understanding of crop damaging species.

If you capture any bug that resembles a stink bug, WSU Extension desperately needs the specimen mailed to us along with information that provides us with where (the town or county or GPS location captured), when (date), and the host plant they were found on.

Western Conifer Seed Bug (Leptoglossis occidentalis)

The Western Conifer Seed Bug is a member of the leaf-footed bug family (Coreidae). They may be seen on house walls or inside homes where they entered through cracks. This true bug is fairly big and startling but otherwise harmless. They do have an odd smell to ward off predators so rather than squash them, pick them up in a tissue and toss them back outside, or put them into a container and freeze or use the vacuum.

Send samples, in a crush-proof container, to Mike Bush, WSU Yakima County Extension, 2403 S 18th St, Ste 100, Union Gap, WA 98903. Digital images may be sent to [email protected].

STINK BUG EGGS.

STINK BUG NYMPH (NOTE WINGS ARE NOT FULLY FORMED) FEEDING ON WILLOW FLEA BEETLE LARVA.

ADULT STINKBUG COMMONLY FOUND ON ALDER CATKINS.

LEAF-FOOTED BUG. NOTE EXPANDED AREA ON HIND LEG AND ARROW POINTING TO THE PROBOSCIS.


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Mega-Project A Triumph Of Design, Logistics, And Sustainability Children’s Hospital Expansion, Phase 1

Stellar Work

There are not many facilities more revered in Washington State than Seattle Children’s Hospital in the Laurelhurst neighborhood on the banks of Lake Washington. Founded in 1907, it ranks as one of the top ten children’s hospitals in America by U.S. News & World Report. Children’s serves as a major pediatric referral center for Washington, Alaska, Montana, and Idaho. To say that Seattle is proud of the facility is a gross understatement.

The hospital is also consistently being expanded and upgraded, and its Phase 1 Expansion involved three acres of new landscaping featuring sustainable features such as green roofs, rain gardens, and permeable hardscapes. It took home the Grand Award for Pacific Earth Works in the 2013 WALP Environmental Landscape Awards Program in the Commercial Construction category (over $150,000).

Green roofs? You bet. The project included 6,000 square feet of intensive green roof and another 20,000 square feet of built-up extensive green roof system on three separate green roofs. Also included was 7,000 cubic yards of deep import soils, a two-wire irrigation system, extensive rain garden network, site drainage, and metal edging with cobble and decorative crushed rock surfacing.

The helipad (shown) featured large, hand-placed boulders that surfaced on the site. The large boulders around the helipad were designed to mitigate rotor turbulence issues with the emergency helicopters landing and taking off. There was

no shortage of hardscape installation with flagstone paving, permeable concrete, and concrete block retaining walls.The project offered a long list of logistical challenges for Pacific Earth Works, not the least of which was coordination of material delivery and staging. Hoisting the green roof installation with limited access areas was another. As one might imagine, there were a large number of subcontractors on the site, so it was problematic for workers not to trip over one another. And, there were 18,000 plants to protect, install, and maintain. There were also extensive steep slope areas on the site.

The project was begun in January of 2012 and completed in February of 2013. The result was spectacular, functional, and sustainable.

In addition to Pacific Earth Works, the team included Mutual Materials, Cedar Grove Composting, Pacific Plants, Pacific Topsoils, Horizon, J.D. Russell, Permaloc, Walrath, and Diadem. Seawest Construction did the extensive fencing.

The Monroe-based Pacific Earth Works has been winning many WALP Environmental Landscaping Awards for numerous years, along with a host of other awards and special recognition. They have been specializing in commercial and high-end residential landscaping, green roofs, irrigation, drainage systems, wetland mitigation, and stream work, as well as athletic fields for more than 34 years. For information on the company, visit www.pacificearthworks.com.

Cover: The green roof on level two is shown in full bloom during mid-summer.

Above: This bird’s-eye view shows the western portion of the north half of the site including the completed large boulder installation around the helipad.

WSNLA & WALP Joint Edition - 15WSNLA & WALP Joint Edition - 25

1. DURING: THE EASTERN PORTION OF THE NORTH HALF OF THE THREE-ACRE SITE IS SHOWN DURING CONSTRUCTION.

2. DURING: THE INTENSIVE GREEN ROOF AREA REQUIRED A MAJOR FOAM BUILD-UP.

3. SAND-SET FLAGSTONE PAVING AREAS PROVIDED ATTRACTIVE WALKWAYS.

4. THE SITE FEATURED AN EXTENSIVE RAIN GARDEN NETWORK WITH A TOTAL OF TWELVE INSTALLED.

5. AFTER: AN AERIAL VIEW OF THE SAME PORTION OF THE PROJECT NEAR THE END OF THE LANDSCAPE INSTALLATION.

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A Reputation For Service To Customers And The EnvironmentVandenakker’s Strives To Reflect Style & Taste Of Clients

Contractor Spotlight

RICK BERG AND EMILE VAN DEN AKER HAVE JOINED FORCES.

THE DWYER FAMILY BENEFITTED FROM THE CREATIVITY AND PROFESSIONAL SKILL OF VANDENAKKER’S LANDSCAPING FROM CONCEPT TO FINISHED LANDSCAPE.

EMILE VAN DEN AKKER (FRONT

AND CENTER) IS PROUD OF HIS

HARD-WORKING CREW, INCLUDING RICK ORR, SHOWN AT THE LEFT, WHO

PURCHASED THE COMPANY IN

JANUARY 2014.

Emile Van Den Akker has been building and maintaining landscapes for the residents of greater Snohomish County for more than 37 years and has built a strong customer-service and professional competence reputation during that time. Vandenakker’s Landscaping has designed and installed landscapes for large commercial sites as well as residential clients.

The company specializes in a wide range of services including design, hydroseeding, irrigation systems, landscape lighting, hardscapes, water features, wetlands mitigation, renovations, and maintenance. (Whew.)

“As a full-service landscape firm, we are aware of the particular likes and interests of our clients,” Van Den Akker says. “We work with them to create an environment they will not only be proud of, but will reflect their distinctive style and taste.”

Apparently, that approach has been working well for both the company and its satisfied customer base. One of the main sources of pride for the company is the number of satisfied clients who refer their

friends to Vandenakker’s.

Among the satisfied clients is the Dwyer family whose landscape is shown in the accompanying photo. The company took the whole project from concept to design to installation to finished product.

“My biggest challenge over the years has been coordinating day-to-day activities,” Emile reflects. “We have a variety of different types of projects going on simultaneously and no two jobs are the same. It’s a balancing act for a small company.”

It’s also a reflection of the challenge of a successful small company.

One aspect of the company he is especially pleased with is his staff. Most of his employees have been with the company for many years, and he points with pride to their team approach, professional knowledge, and work ethic. Together, more than 60 years of experience is represented in the staff.

In addition to their participation in

WALP, the company is very active in Everett’s Evergreen Arboretum and Gardens. Emile values the firm’s WALP membership for its website access for consumers, representation of the Green Industry before the legislature and public, plus access to training programs and information.

Vandenakker’s Landscaping is a company in transition. In January of this year, Emile sold the business to Richard Orr of Native Grounds Landscaping Services. Van Den Akker is still very active in the firm as General Manager, Project Estimator, Botanist and Pruning Professional. Those who know Emile also are aware of his ever present sense of humor.

According to Orr, the companies will continue to operate as independent businesses for the time being. Orr is a product of WSU where he studied landscape architecture and worked as a landscape foreman before founding Native Grounds in 2003.

For more information, call them at (888) 296-2413.


Serving Eleven States And Three ProvincesdeWilde’s Wholesale Nursery’s Roots Are In Holland

Nursery Spotlight

A BLOCK OF BLUE FESCUE GRASS AWAITS PICK UP. CONTAINER ORDERS ARE PULLED FROM GREENHOUSES AND ACCLIMATED UNDER THESE CLOTHS IN PREPARATION FOR SHIPPING.

THE COLORADO BLUE SPRUCE IS JUST ONE OUT OF 50 VARIETIES OF CONIFERS GROWN AT DEWILDE’S. NEW THIS YEAR ARE BRUNS SERBIAN SPRUCE AND GOLDEN HINOKI C.

A BLOCK OF AUTUMN BLAZE MAPLE IN ALL THEIR FALL GLORY.

THE DEWILDE CREW: (TOP ROW FROM LEFT TO RIGHT)

EMILY PEDERSON, OFFICE ASSISTANT; ED DEWILDE,

VICE PRESIDENT; BOB DEJONG, PRODUCTION MANAGER; SALVADOR

MALDONADO, FOREMAN; LISA STONER; OFFICE

MANAGER; (FRONT) JUAN LORENZO, FOREMAN;

AND RODRIGO GONZALEZ, FOREMAN.

DEWILDE’S WHOLESALE

NURSERIES OFFICE OFF OLD GUIDE

ROAD.

When Emil deWilde arrived in the United States from Holland after World War II, the most important things he packed along were his previous experiences with and knowledge of horticulture. He went into business for himself in 1949, and the company has grown from a small retail and landscaping company into a wholesale growing operation spanning 260 acres.

It’s still a family business. Emil’s son, Ed, joined the family business in 1979 as Vice President and Ed’s daughter, Lisa Stoner, manages administrative and production operations.

“We are currently serving clients in eleven states and three Canadian provinces,” Lisa points out. “We offer a mix of deciduous shade and flowering trees, conifers, ornamental shrubs, and ground cover.”

While the Lynden-based company is steeped in history, deWilde’s has been building a larger presence on the Internet through Facebook and a more informational and user-friendly website.

“We believe the type of product we sell is a special one in the sense that attention to

detail during the production years makes all the difference in quality,” Lisa explains. “Our staff is working hard to provide customers with photos from our own fields and information about specific pruning and growing practices we employ.”

She notes that a full product “encyclopedia” with this information is projected to be available on the deWilde’s website this winter. deWilde’s operates under the philosophy of providing customers with more options, better products, and exceptional service. One example of the philosophy in action is an impressive variety of new products and programs.

“We began selling B&B potted stock to a select number of customers last year as a pilot program,” Lisa says. “Many landscape and retail professionals have expressed interest in potted products due to the ease of handling, storage, and resale value.” The nursery continues to expand and refine growing practices in addition to product offerings. And, they are expanding their reach and presence in the market

with the addition of an outside sales representative who will focus on the Southwest U.S. deWilde’s is also in the first phase of becoming a Washington State Virus Certified nursery. This will allow them to expand their product offering and ship a variety of trees and shrubs into Canada. For Washington-based customers, they are focused on improving the speed of delivery. deWilde’s is also a long-time member of WALP and WSNLA and values the networking opportunities with local landscapers and nursery professionals. “WALP and WSNLA provide detailed insight into trends occurring in our local markets, and we can use those forecasts to adjust our business and production models accordingly,” Lisa says. “We plan to expand our presence with the local groups in the near future.” WALP and WSNLA are proud to list deWilde’s Wholesale Nursery on their membership rosters. For more information, visit their website at www.dewildes.com or call them at (360) 398-1960.


Certified Professional Horticulturist Of The MonthQualified. Knowledgeable. Committed.

Valley Nursery in Poulsbo created an Answer Shack for Certified Professional Horticulturists to connect with customers. On Facebook, the nursery promotes, “Next time you visit be sure to stop by our new Answer Shack. We will have one of our knowledgeable staff members there, during our busy season, to answer all your plant questions.” Valley Nursery staffs Certified Professional Horticulturists and supports their commitment to continuing education.

After twenty-five years of active duty in the U.S. Navy, I retired in 1985. I hadn’t a clue as to what I wanted to with the rest of my life other than be at home with my wife and three school-aged children. Not working at all, however, was not an option. In the Navy I had worked in administration and I was always in an office. I didn’t know what I wanted to do, but I did know I didn’t want to work in an office. It was time to get outside. After several months I answered an ad in the paper for a part time gardener. I knew a little about vegetable gardening and had left a lot of flower beds and Japanese Maples at houses we had lived in during our Navy career.

I worked with a landscaping maintenance company mowing lawns for $4.50 an hour. When that company went out of business, I started horticulture classes at South Seattle Community College. It was while taking classes that I was hired for part-time work

at a small nursery in Bremerton, WA. In 1987, I became a WCN (now CPH). While in high school I worked for a large drug store chain so I had retail sales experience. Because of that experience and having gained WCN status, I was made the manager. During the eight years I managed that nursery I joined the Olympic Chapter,

WSNLA, became a certified arborist, and joined the Peninsula Fruit Club (a chapter of the Seattle Tree Fruit Society.) All these endeavors were, in part, to improve my horticulture knowledge and to fill in a little where classes at SSCC had been lacking. In 1995 that nursery unexpectedly closed. Little time passed before I was hired at Valley Nursery in Poulsbo, WA.

At Valley Nursery I joined eight other CPHs as a full time sales person. An “Answer Shack” was built at the nursery three years ago. It contains a computer, reference books, and handouts, as well as a counter for examining and diagnosing plant problems.

After twenty-six years of experience in the nursery and landscaping business and the countless hours of training in all facets of

horticulture to maintain my continuing education unit requirements, I am quite comfortable staffing the Answer Shack where I spend the day answering all sorts of questions from customers. I sometimes tell people this is a second career for me.

I am retired, but I still work. To me that simply means that I can spend my time doing what I really enjoy doing, and I really do enjoy working part time at Valley Nursery and spending my days off volunteering my time and skills with other organizations. I gave up being Treasurer of the WSNLA Olympic Chapter in 2002 after thirteen years, but I do still occasionally attend meetings.

My wife and I recently celebrated our 50th wedding anniversary and will soon be on a cruise in the Hawaiian Islands.


January 22 – 24, 2015Hotel Murano, Tacoma, WA



The Northwest Green Industry Conference...

Join The Best Minds In The Green Industry While Earning Up To 9.25 Landscape Industry Certified And/Or CPH CE Credits!


Green Industry professionals have the power to transform society for the better. As such, it is the goal of the Northwest Green Industry Conference to help individuals in the Industry achieve unimaginable levels of performance. We do this, in short, by connecting remarkable people – helping them fearlessly explore how to excel as leaders and advance their organizations’ journeys to progress.

The Northwest Green Industry Conference, scheduled for January 22 – 24, 2015 at the Hotel Murano in Tacoma, Washington, is your opportunity to develop new ideas into executable actions that can be implemented when you return to your office.

The mission you pursue and the clients you serve – these are the reasons you and your staff should attend and benefit from attending the Northwest Green Industry Conference. Following are a few more as shared by your peers…



January 22 – 24, 2015 | Hotel Murano, Tacoma, WA

WALP/WSNLA consistently provide an outstanding

Conference. It is a learning opportunity that no

individual wanting to be successful in the Green Industry should miss.

Attending the WALP/WSNLA Conference refreshes my Green

Industry knowledge, reacquaints me with fellow associates, andhelps me promote my career as

a landscape/horticulture professional.

Continuing education and staying abreast of developments is

paramount for Green Industry professionals. This is one of the

best places to gain specific knowledge needed to advance

professionally.

The WALP/WSNLA Northwest Green Industry Conference is

a great opportunity to network with other Green Industry

professionals and learn from recognized experts. It is well

worth the time and cost.

Following are just a few ideas for attendees to experience in Tacoma prior to or following the Conference.

All Day Optional Tacoma Activities

All That’s Glass | Being the birthplace of glassblowing legend Dale Chihuly, Tacoma is most closely identified with its ubiquitous glass art. The crown jewel is the Museum of Glass whose silver cone-shaped hot-shop tower provides a year-round rotating exhibition of world-class glass objects, open Wednesday through Sunday.

Fall In Love All Over Again | LeMay – America’s Car Museum (ACM) spotlights America’s love affair with the automobile. Featuring a nine-acre campus – with a four-story museum as the centerpiece – ACM is one of the world’s largest auto museums and attractions and is designed to preserve history and celebrate the world’s automotive culture.

Go Hop Wild | Just a hop, skip, and a jump from the Conference’s host hotel is the Harmon Brewing Company. This 15 barrel microbrewery and restaurant is a perfect place for large groups and families to gather. The comfortable and cozy historic building features Northwest food, along with Harmon’s five flagship ales and several seasonal ales on draught for you to enjoy.

Heavy Metal Of The Industrial Kind | Tacoma is proud of its more than 200 permanent steel installations of outdoor public art, including murals, statues, sculptures, and other works, most of which are located in the downtown Broadway and Commerce Street corridor. In addition, take a

tour of Two Ravens Studio (available by appointment) that is managed by sculptor and master mold-maker Ed Kroupa and artist Katrina Toft. At Two Ravens’ Commerce Street location, visitors can watch the process of statue-making, from clay model to silicone mold to ceramic shell investment to the final pour of molten bronze or aluminum.

It’s All Happening At The Zoo | The Point Defiance Zoo + Aquarium is large enough to offer an awesome array of animals yet small enough to let you get really close to them. At the only combined zoo and aquarium in the Northwest, you’ll see seahorses and sharks, peacocks and penguins, wolves and walrus, all in one place.

For more information visit www.traveltacoma.com or contact the Tacoma Regional Convention + Visitor Bureau’s Visitor Information Center at (800) 272-2662.

Noon – 5:00 pm WALP & WSNLA Board Meetings

5:00 – 6:00 pm Registration

6:00 – 8:00 pm Welcome Reception

Join us for reconnecting and conversation, plus hors d’oeuvres and beverages at the Conference’s Welcome Reception. This special gathering is also an ideal opportunity to make new acquaintances and valuable career connections with other Green Industry contemporaries from throughout Washington State.

Thursday, January 22, 2015 | Schedule Of Events


Friday, January 23, 20157:30 – 8:30 am Registration & Tabletop Displays Visit sponsor tables, learn about new products, and hear what services are available.

8:30 – 9:45 am WALP & WSNLA Annual Business Meetings & Breakfast

10:00 – 11:45 am General Conference Session “Crafting The Customer Experience For People Not Like You: How To Delight & Engage The Customers Your Competitors Don’t Understand“ By Kenja Purkey, McDonald Marketing • Amarillo, Texas

You cannot control the economy, the stock market, or the costs of goods and labor. But you can control your organization’s customer experience. It’s an empowering thought. Customer service is 100 percent in

your control at all times, and it’s more important than ever in today’s competitive business environment. In addition, a “one-size fits all” approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers’ racial, ethnic, religious, generational, lifestyle, and geographic differences in order to meet or exceed customers’ service expectations. This session will help you deliver a better business experience for every kind of customer by showing you how companies, brands, and products struggling to differentiate themselves in a “sea of sameness” can foster long-term loyalty and brand preference with exceptional and customized customer service. Core customer groups will be covered, including women, the five generations, racial and ethnic segments, as well as those who are defined by key lifestyle and life-stage attributes. Take-a-ways include:

• The latest techniques that innovative companies are using today to train their staff to deliver an exceptional customer experience.• Best practices among leading companies and brands.• Key consumer insights that will help you deliver a better business experience for every customer.

Presenter: Kenja Purkey is Director of Strategic Planning at McDonald Marketing. Featured in “PR Week” and “Accent West” magazines, Kenja is a media, marketing, and advertising professional with more than 20 years of experience. She is a former news anchor and media representative for a member of Congress and has 15 years of general marketing and advertising experience in both the government and private sector. She specializes in social media and generational media consumption habits. Kenja has spoken for large corporations and associations, including Burger King, the National Electrical Distributors Association, the National Travel Association, and the Auto Glass Safety Association, to name a few.

11:45 am – 1:15 pm Luncheon & Keynote Presentation “The Future Of Horticulture” By Dr. Marvin Miller, Ball Horticultural Company • West Chicago, Illinois

Dr. Marvin Miller will fearlessly explore the future of the Horticulture Industry as he addresses trends affecting it. From the increasing need for well-educated and trained employees making it more important than ever to promote horticulture as a professional career, to the increasing market demands for sustainable

products and services and how the Industry is responding, Dr. Miller will share insight on the many pivotal issues facing the Nursery and Landscape Industry.

Presenter: Dr. Marvin Miller is Market Research Manager for Ball Horticultural Company, a position he has had since 1983. Marvin has both horticultural and agricultural marketing backgrounds, having received a B.S. in horticulture and a M.S. in agricultural economics from Purdue University and a Ph.D. in food and resource economics, majoring in agricultural marketing, from the University of Florida. The focus of his research efforts involves the changing structure, conduct, and performance of the Horticulture Industry, with current emphasis on North American floriculture. Marvin has served on the Board of Directors of America in Bloom (AIB) since its founding in 2001, has served as President of the Board of Directors for AIB from 2005 until 2014, and is currently serving as Past-President.

1:30 – 5:00 pm Landscape Industry Certified - Technician Written ExamIn need of passing one or more of the Landscape Industry Certified - Technician written tests to earn your certification? If so, why wait until next September when you can sit for the exam in January at the Northwest Green Industry Conference. For more information or to register, contact the WALP Office at (425) 967-0729 or [email protected].

1:30 – 3:00 pm Breakout Sessions


Friday, January 23, 2015 (continued)

Business – Breakout Session #1“Is Your Website Up To Snuff?”By Kyle Aronson, Northwest Flower & Garden Show/O’Loughlin Trade Shows • Tacoma, Washington

When was the last time you updated your website? Not just changed a phone number or added a service, but really gave it a good overhaul? The Green Industry moves fast – the best practices for the web have changed since even last year. If you’re looking to upgrade your site to help your business be

more competitive, this session is a great place to start. We’re also going to cover some basic, but important, do’s and don’ts of website design.

Presenter: Throughout and after attending college at Washington State University where he received a degree in landscape architecture, Kyle Aronson worked for a landscape/build company in Spokane. In 2004, he moved to the Seattle area and took a job doing some sales and drafting. That job has since morphed into becoming the Webmaster and Graphic Designer for O’Loughlin Trade Shows’ family of consumer trade shows, including the Northwest Flower & Garden Show. Prior to the birth of his children, Kyle also had his own website design business that focused on helping small businesses take the giant leap into the digital realm.

Technical – Breakout Session #1“Healing Gardens – Recent Trends In Their Acceptance & Best Practices In Their Design”By Teresia Hazen, Legacy Health • Portland, Oregon

The history of hospitals with gardens goes back many centuries. In the 21st Century, we design and program gardens to serve patient, visitor, and employee needs. In some health care systems, the garden is funded in patient care services. This session gives a brief history of the garden in health care.

Interdisciplinary design team process tips and techniques will be shared, including educational materials for the design team sessions. The business case for gardens is presented, and we look at successful funding processes. General design guidelines will be reviewed and participants will receive a practical resource list. The session concludes with time for questions and answers. So Teresia is looking forward to your questions!

Presenter: Teresia Hazen, MEd, HTR, QMHP has been with Legacy Health in Portland, Oregon since 1991. Teresia is responsible for pioneering the horticultural therapy program and therapeutic gardens for Legacy’s long-term care and skilled nursing patients. Today, she oversees eleven therapeutic gardens and horticultural therapy work. Teresia calls upon her extensive, broad-based background to facilitate interdisciplinary garden design teams and to develop therapeutic programs in healthcare gardens. She is also responsible for aspects of fund development, marketing, public relations, and volunteer services to sustain the garden programs. She has taught, lectured, and consulted regarding gardens in health care, horticultural therapy for a wide variety of populations, benefits of gardening, health benefits of nearby nature, therapeutic garden design, participatory design process, and gardens in senior living communities in the U.S., Japan, Korea, China, Canada, France, and Britain.

Nursery – Breakout Session #1“Pollinator Health & The Nursery Industry”Presenter To Be Announced

This session will provide an overview of the state of bee pollinators, including the various factors and challenges impacting honey bee health, from nutrition and genetics to pest, diseases, pesticides, and more. Make sure you and your business are up to speed on this important topic and find out what steps are being taken by the Horticulture Industry to ensure their sustainability because of their important role in the life cycle of plants and humans.

3:00 – 3:15 pm Tabletop Displays & Beverage Break


Business – Breakout Session #2 “Hyper Local Trends & Media Messaging”By Josh Dunn, Premier Media Group • Tacoma, Washington

Hear straight from the source what 425 and South Sound magazines readers are trending in products, services, and requests for information. From foodies to DIYers, sustainability plays a key role. This fun



discussion will enlighten you to hyper local trends, provide effective techniques for you to improve your media messaging, and take it to the next level.

Presenter: Josh Dunn is the Founder and CEO of Premier Media Group. His 20-year career has focused on building creative media brands and publishing magazines for a variety of markets, including the much recognized brands of “South Sound” and “425” magazines. Since the opening of his business, Dunn and his team have published more than 250,000 magazines with readership well into six figures. He excels in marketing, identifying key niches, and building strong relationships. Dunn has been featured on Evening Magazine, Q13 Morning News, KBTC, and HGTV.

Technical – Breakout Session #2“Healthy Soils, Healthy Plants”By Doug Collins, Center For Sustaining Ag & Natural Resources • Puyallup, Washington

The key to our health starts with our soil, as healthy soils are essential to maintain the quality of our food, the purity of our water, and the cleanliness of the air we breathe. We, as Green Industry professionals, know, however, that the foundation is often neglected. Find out how to restore and maintain the health of the

soil ecosystem, the soil food web. Soil remediation solutions that will be discussed include: Creating humus through decomposing organic matter, improving soil structure by binding particles and creating microaggregates, protecting roots from diseases and parasites, and much more!

Presenter: Doug Collins is Extension Educator for Washington State University’s Small Farms Program. His extension programs and research focus on soil quality and fruit and vegetable production for small farms. Doug has a Ph.D. in soil science from Washington State University, an M.S. in plant pathology from Montana State University, and serves on the Board of Directors of Tilth Producers of Washington.

Nursery – Breakout Session #2“The Ultimate Plant Geek Session”Presenter To Be Announced

Are you completely obsessed with plants? Then this session is for you. Details about this session are still being confirmed, but it promises to be a lush, colorful, plant-tastic session sure to quench even the most sophisticated plant lover’s craving!

5:30 – 7:30 pm “The Green Industry’s Got Talent!” Reception & Dinner

During this special awards program, WSNLA will pay tribute to its members and leaders for their outstanding achievements and contributions to the Association and the Green Industry over the past year.

And following in the footsteps of the top-rated TV show “America’s Got Talent”, the evening will include a talent show featuring acts by some of the Green Industry’s hottest performers. So if you are a singer, dancer, comedian, magician, impressionist, juggler, or other kind of hopeful star and would like to vie for the chance to win over Conference attendees and a special prize, refer to the Conference Registration Form for submitting your act for consideration. You thought last year’s “Project Greenway” event was a hoot, “The Green Industry’s Got Talent” will be an experience like no other!

8:00 – 9:30 pm “Laugh Out Loud” Back By Popular Demand Optional Event

One of the best feelings in the world is the deep-rooted belly laugh. It can bring people together and establish amazing connections. There is so much to love about laughter that it seems greedy to look for more, but that’s exactly what Conference organizers are doing – providing you with an opportunity to finish the evening off with some light-hearted fun and laughter. Join Conference attendees at the Tacoma Comedy Club featuring comedian Chad Daniels.

In 1974 a couple of teenagers decided to skip their post-prom party and go “necking” instead. Nine and a half months later…a star was born. And in the delivery room next to the star…Chad Daniels was born. It’s always been like that. So close yet so far away. In 2003, Chad performed as a finalist in Comedy Central’s Laugh Riots competition, the Montreal Just for Laughs Festival, which got him enough attention to make his network television debut on the Late Late Show with Craig Kilborn. Since then he has released his debut comedy album, performed on Comedy Central’s “Live at Gotham”, recorded his second album that is due out this coming spring, and taped his own half hour special.

(Optional event registration fee includes Comedy Club admission ticket. Transportation not included as the Tacoma Comedy Club is less than a half a mile from the Conference hotel. Limited tickets are available so make your reservations early.)


Saturday, January 24, 20157:30 – 8:30 am Registration and Tabletop Displays

8:30 – 10:00 am General Conference Session“Building Communities Through Plants & Trees” By Dr. Marvin Miller, Ball Horticultural Company • West Chicago, Illinois

For years, the benefits of green spaces in urban environments have been talked about. In fact, there are numerous scientific studies, which can be used to argue for more green spaces, whether we talk about the benefits of crime reduction, improved memory retention or students’ test scores, stress reduction, increased

creativity, quicker post-surgery recuperation, better neighborhood relations, or the like. America In Bloom’s mission is to promote nationwide beautification through education and community involvement by encouraging the use of flowers, plants, trees, and other environmental and lifestyle enhancements. They envision communities across the country that are welcoming and vibrant places to live, work, and play – benefitting from colorful plants and trees; enjoying clean environments; celebrating heritage; and planting pride through volunteerism. Dr. Miller will discuss the important role the Nursery and Landscape Industry plays in capturing these sentiments and the appreciation that greener communities are safer and healthier places for all their inhabitants.

Presenter: Dr. Marvin Miller (See bio under Friday, January 23, 11:45 am – 1:15 pm Luncheon Keynote Presentation.)

10:15 – 11:45 am Supplier Speed Dating

Having received rave reviews at the 2014 Conference, Supplier Speed Dating is making a return engagement. This quick-paced activity will provide nusery and landscape professionals the opportunity to put names with faces of our sponsors and tabletop displayers and also get a feel for the speed dating process! Business cards will fly during this fun event that will allow you to better know and understand the products and services available through our loyal and dedicated vendors, as well as have an opportunity to win a great prize.

11:45 am – 12:15 pm Tabletop Displays

12:15 – 1:45 pm Luncheon & Keynote Presentation“How To Leverage You & Your Company’s Credentials”By Kenja Purkey, McDonald Marketing • Amarillo, Texas

During this special luncheon keynote presentation discover how to turn your credentials into increased customer value and profits. You’ve put in the work (and the money) to enhance your horticultural qualifications. Now it’s time to make your credentials work for you with your current and potential

customers along with the community at large. Key points that will be addressed include:

• How to talk about your credentials across traditional and social media channels in a way that is precise and easy to understand.• How to enhance your unique value proposition by utilizing your credentials in your elevator speech to potential customers.• How to make your credentials work for you through other specific strategies and tactics.

Presenter: Kenja Purkey (See bio under Friday, January 23, 10:00 – 11:45 am Opening General Session.)


Business – Breakout Session #3“Tacoma Grow Offsite Tour” Since 1991, TAGRO Mix and, more recently, TAGRO Potting Soil have been used in landscaping and vegetable gardens. And whether by bucket or truckload, TAGRO customers say their gardens grow faster, lawns grow thicker, and trees grow taller. Join us for a special “behind-the-scenes” tour of the TAGRO facility presented by John Wells, TAGRO’s Biosolids Route Supervisor. Tour includes transportation to TAGRO, therefore,

attendees wanting to go on the tour must check the appropriate box on the Registration Form under “Session Selection”.

Tour Guide: John Wells has worked for Team TAGRO for 17 years. A longtime Tacoma resident, John graduated from Bellarmine Preparatory School and then Tacoma Community College. John says the best part of his job is providing a valuable recycled product to Tacoma’s citizens and helping simplify gardening.



Technical – Breakout Session #3“Let The Flowers Do The Work”By Robin Rosetta, Oregon State University, North Willamette Research & Extension Center • Aurora, Oregon

Ever wish you could predict when a pest was going to show up in our landscapes and farms? Is there a simple way to help predict pest problems? By connecting pest activity to key activities of plants, such as first flower or full bloom, we can simplify pest prediction. This is the concept behind use of plant

phenological indicators. During this presentation, attendees will learn about the science and examples of this scientifically sound method of pest prediction.

Presenter: Robin Rosetta is an Associate Professor and Extension Entomologist with Oregon State University, North Willamette Research & Extension Centers (NWREC). At the NWREC since 1994, her work focuses on nursery and greenhouse integrated pest management. Robin is editor of the PNW IMP website (http://oregonstate.eud/dept/nurspest/index.htm) and is currently participating on a team of research professionals evaluating the smart sprayer in Ohio, Tennessee, and Oregon.

3:30 – 5:00 pm Free Time

5:00 – 6:00 pm Reception / WEF Silent Auction

Kicking off this special evening is the much anticipated WALP Education Foundation Silent Auction, which raises funds for the WALP Education Foundation that provides scholarships to students interested in a career in the Green Industry. You definitely want to come prepared to bid on all of the fabulous items that are generously donated each year. In addition, this reception is a great opportunity to network with your Green Industry colleagues.

6:00 – 9:00 pm Awards Banquet

Always an evening to remember, the Awards Banquet culminates with special member award presentations, the introduction of the WALP Education Foundation and Rick Pankow Memorial Trust scholarship recipients, and the announcement of the prestigious 2014 WALP Environmental Landscape Award winners – recognizing outstanding performance by WALP and WSNLA members in producing landscapes of notable merit.

Things To Know Before You Go!

• Official Conference Hotel

The world-class art and dedication to providing its guests with top-notch service are two of the many reasons why the Hotel Murano was voted number six on the Condé Nast Traveler’s Reader’s Choice list. Modern design and all the comforts of home complement the Hotel Murano guestrooms and amenities. Located right in the heart of famous Tacoma attractions, a stay at this downtown Tacoma hotel is sure to ignite that artistic spirit within you.

For guestroom reservations at the Hotel Murano, please call (888) 862-3255. Tell the reservationist that you are with the WALP/WSNLA Northwest Green Industry Conference. Single or double occupancy rates being offered are $139 plus applicable state and local taxes, fees, and assessments.

Reservations must be made by Thursday, January 1, 2015.

Hotel Murano | 1320 Broadway Plaza | Tacoma, WA 98402Phone: (253) 238-8000 | Toll Free: (888) 862-3255 | Fax: (253) 627-3167

For directions to the Hotel Murano, visit their website at www.hotelmuranotacoma.com.

• Sponsorship & Vendor Display Space Available

To make sure you are as visible as your competition and benefit from the marketing opportunities the Northwest Green Industry Conference provides, including direct access to Washington’s Green Industry decision makers, contact the WALP office at (425) 967-0729, [email protected] or WSNLA at (253) 661-6055, [email protected].


BR 600 BLOWER$49995

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All prices are SNW-SRP. At participating dealers while supplies last.

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Introducing TAGRO Topsoil!Meets Department of Transportation Type IV soil specs

Premium soil products:• Mix• Potting Soil• Aged Black Bark• Topsoil

TAGRO delivers primarily to Pierce, King, Thurston & Kitsap counties. Delivery fee inside the Tacoma city limits is $15. Outside the city, delivery fee based on customer ZIP Code ($20 minimum). Call for an estimate.

(253) 502-2150 • tagro.com

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FertilizersWeed, Pest,

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Chehalis—North Erik Boley

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Chehalis—South Dan Dearing

[email protected]


(Registration Form - Please Copy For Additional Registrants)Three Easy Ways to Register:• Register online at www.walp.org/2015-conference.• Fax completed form(s) with credit card payment to: (425) 771-9588. Fax line is open 24 hours a day.• Mail completed form(s) with payment to: Northwest Green Industry Conference, 23607 Hwy 99, Ste 2C, Edmonds, WA 98026.

Registrant Information:Registrant’s Name: ________________________________________________ Designations (CLT, CPH, etc.) ________________________Business Name: ___________________________________________________________________________________________________Address: _____________________________________________ City: _______________________ State: ______ Zip: ________________Phone: ( ____ ) ____________________________ Fax: ( ___ ) _______________________ E-mail: _________________________________Association Affiliation (if applicable): WALP WSNLA (Membership is subject to verification.)Please tell us if you have any dietary restrictions or other special needs: _____________________________________________________

Registration Packages:• Full Registration - Includes all events, educational sessions, & meal functions, including Friday & Saturday dinners.• Sponsor/Displayer Add’l. Discounted Registration - Includes all events, educational sessions, & meal functions, including Friday & Saturday dinners.• One Day Registration - Includes choice of Conference sessions on Friday or Saturday & respective meal functions. Specify “F” = Friday

or “S” = Saturday in “Day Selection” field below.• Spouse/Guest Registration - Includes all meal functions.• Student Registration - Includes education only.• Children’s Registration (Ages 12 and under ) - Includes Friday & Saturday dinners.

Registration Tuition: WALP/WSNLA WALP/WSNLA Non Total Member On Or Member After Member Before 12/15/14 12/15/14

• Full Registration $295 $325 $425 $ ___________________• Sponsor/Displayer Add’l. Registration $225 $255 $355 $ ___________________• One Day Registration $195 $205 $305 Day _____ $ ___________________• Spouse/Guest Registration $225 $245 $345 $ ___________________• Student Registration $0 $0 $60 $ ___________________• Children’s Registration $50 $70 $80 Qty. _____ $ ___________________

Miscellaneous:• Extra Friday Dinner Tickets $75 $95 $175 Qty. _____ $ ___________________• “Laugh Out Loud” Comedy Club $15 $25 $45 Qty. _____ $ ___________________ Optional Event • Extra Saturday Dinner Tickets $95 $115 $195 Qty. _____ $ ___________________• Tabletop Display $699 $699 $699 $ ___________________ TOTAL: $ ___________________

Session Selection: (Please select the events/sessions below you plan to attend. Choose one per time slot.)Thurs., 1/22 6:00 - 8:00 pm Welcome ReceptionFri., 1/23 1:30 - 3:00 pm Business Session #1 Technical Session #1 Nursery Session #1 3:15 - 4:45 pm Business Session #2 Technical Session #2 Nursery Session #2Sat., 1/24 2:00 - 3:30 pm Business Session #3 (TAGRO Tour) Technical Session #3“The Green Industry’s Got Talent” Act Submission Description: _________________________________________________________

Payment Information:

Enclosed is my check for the specified amount or charge the amount to my Visa MasterCard

Card #: ___________________________________________________ Exp. Date: ______________CVV Code: ______________________

Name On Card: _____________________________________________ Signature: ______________________________________________

Cancellations received on or before January 16, 2015 will receive a full refund. Cancellations received after January 16, 2015 are not eligible for a refund. Phone reservations are considered confirmed and will be billed in the event of a “no show”. Questions? Call WALP at (800) 833-2186 or WSNLA at (800) 672-7711.

Northwest Green Industry Conference“Headed For The Future: Fearlessly Exploring Our Advances In The Green Industry”

January 22 - 24, 2015 • Hotel Murano • Tacoma, WA


WALP Chapter Meetings Inland Empire Chapter The Inland Empire Chapter meets at locations in and around Spokane. For additional information, contact the WALP Office at (425) 967-0729 or [email protected].

King County Chapter The King County Chapter hosts meetings on the third Wednesday of every month at various locations in the greater Seattle/Bellevue area.

Northwest Chapter The Northwest Chapter hosts meetings in the Whatcom and Skagit County areas. For additional information, contact the WALP Office at (425) 967-0729 or [email protected].

Peninsula Chapter The Peninsula Chapter meets at various locations west of Puget Sound.

Pierce County Chapter The Pierce County Chapter has monthly meetings in and around Tacoma.

Snohomish County Chapter The Snohomish County Chapter meets on the third Tuesday of every month.

Southwest Chapter The Southwest Chapter meets at locations in and around Vancouver.

Thurston County Chapter The Thurston County Chapter hosts monthly meetings on the second Wednesday of each month.

2014 WALP Board Of Directors

President Wade Bartlett, CLT Rock Solid Landscapes, LLC

President-Elect Linda Carroll Jefferson Landscaping

Secretary Lori de Leuw Designs by de Leuw

Treasurer Larry Zimmer, CLT Rock Solid Landscapes, LLC

Past President Will Bailey, CLT, CLP, CIC, EPC Signature Landscape Services, Inc.

Associate Representative Preston Farner Walker Mowers/Coates Landscape Supply

King County Chapter David Jensen Native Green Landscapes

Peninsula Chapter Richard Hedahl, CLT, EPC Hedahl Landscape, Deck & Patio

Snohomish County Chapter Deby Kohlwes The Grounds Professionals

Southwest Chapter Bart Davis, CLT, EPC Davis Landscape, LLC

Thurston County Chapter Richard Casey. EPC Casey’s Landscaping

WALP Office Patty Anderson, CAE, IOM, Executive Director Amy Phillips, Certification AdministratorLynn Melby, CAE, NWLP Editor

Tammy Reniche, Melby, Cameron & Anderson Design & Layout

23607 Highway 99, Ste 2CEdmonds, WA 98026 (800) 833-2186 • (425) 967-0729 www.walp.org, [email protected]


WSNLA Chapter EventsConnect With Industry Peers. Access To Professional Education.

Mt Rainier ChapterFor more information or to be added to the e-mail list to receive chapter meeting notice announcements, contact Ingrid Wachtler, CPH, Woodbrook Native Plant Nursery at [email protected].

North Central ChapterFor more information or to be added to the e-mail list to receive chapter meeting notice announcements, contact Pete Van Well, Van Well Nursery [email protected].

Northwest ChapterFor more information or to be added to the e-mail list to receive chapter meeting notice announcements, contact Toni Cross, CPH, Toni Cross Seasonal Color Pots at [email protected]. Olympic ChapterFor more information or to be added to this chapter’s email list please contact to Gayle Larson, CPH at [email protected]. Seattle ChapterFor more information or to be added to the e-mail list to receive chapter meeting notice announcements, contact Bill Collins at [email protected].

Host Or Sponsor A Chapter Meeting Hosting a chapter meeting at your business is a great way to introduce your plant availability, products, and services to potential clients and customers. By inviting nursery and landscape professionals to your business site, it provides an opportunity to share your expertise and build valuable relationships to grow your business.

WSNLA BOARD OF DIRECTORS

Megan Pulkkinen, CPH, PresidentMegan Pulkkinen Landscape Design360-698-1865 | [email protected]

Tim Gray, President Elect Pacific Stone Company425-258-1911 | [email protected]

Bill Raynolds, My Garden, Vice President 206-406-3487 | [email protected]

Duane Job, TreasurerJob’s Nursery509-547-4843 | [email protected]

Jan Nielsen, Past PresidentMarenakos Rock Center 425-392-3313 | [email protected]

Ingrid Wachtler, CPH Woodbrook Native Plant Nursery253-265-6271 | [email protected] Mount Rainier President

Ryan Carpenter, Sunbreak Nursery 360-384-3763 | [email protected] Northwest Chapter President

Stephen Serafin, Quality Landscapes360-385-6663 | qualitylandscapes @cablespeed.comOlympic Chapter President

Kirsten Lints, CPH, Gardens ALIVE Design425-318-2971 | [email protected] Seattle Chapter President

Peter Van Well, III, Van Well Nursery 509-886-8189 | [email protected] Central Chapter President

Toni Cross, CPH, Toni Cross Seasonal Color Pots 206-781-1060 | [email protected] Design Caucus Chair

Gregory Smaus, CPH, Native Root Designs206-227-4458 | [email protected] Landscape Caucus Chair

Mary Ranahan, Cedar Grove Composting206-963-0428 | [email protected] Horticultural Supplier Caucus Chair

Chris Smith | Lake Washington Institute of Technology425-739-8424 | [email protected] Horticulture Educator Caucus Chair

Scott Pringle, CPH, Paradise Lake Nursery206-930-4132 | [email protected] Wholesale Nursery Caucus Chair

Lucinda McMahan, CPH 425-773-4237 | [email protected] Caucus Chair

Ben DeGoede, CPH, Windmill Gardens 253-863-5843 | [email protected]

Open Positions: Greenhouse Grower Caucus Chair & Out of State Caucus Chair

WSNLA: 34400 Pacific Highway South, Ste 2 Federal Way, WA 98003(800) 672-7711 • (253) 661-6055 www.wsnla.org, [email protected]


- Large selection of salvaged landscape wood. You can pick up or we will deliver.

- Outstanding old growth Western Red Cedar pieces salvaged from the forest floor.

- Use as center pieces, water features, bulkheads, seats, planters boarders & more

Visit landscapewood.com to purchase by picture number, or call 360-482-5555 if you would like to come by and look. Email: [email protected]

2 miles West of Elma, take the Schouweiler exit.

Carter Evans Wood ConceptsThe Ultimate Natural Addition To Your Landscaping Projects!


Are you a fan yet?Join the WSNLA Facebook Page! Connect with other nursery and landscape professionals and receive updates on what is going on at WSNLA and your industry.

Real-time Dialogue. Communicate directly with WSNLA leadership and staff with your questions and comments.

Generate Fresh Ideas.Do you have a suggestions for an event, seminar, story idea or member program? WSNLA is always seeking ways to serve its membership.

Promote Your Business. As a WSNLA member you can share special news and events about your business on the WSNLA Facebook page.

Publications & Articles. WSNLA provides links to the B&B Magazine and other relevant industry articles so that members can connect with their industry. As a member, you can do the same! Please feel free to share links to industry news and research.

Online Networking. Get to know your industry colleagues by connecting with them online. The WSNLA facebook page is a resource to grow your professional network.

Join the Conversation.

Search Washington State Nursery & Landscape Association at www.facebook.com/WSNLA.

WSNLA Marketplace[ Job Postings, For Sale, Plant Material Available & More! ]

JOB OPPORTUNTITY

FULL TIME COUNTER SALES POSITION (Olympia, WA). Compensation: DOE. We are looking to fill the counter sales position at our Olympia Wholesale Nursery. Our counter sales staff is responsible for creating relationships while providing sales assistance to customers in an efficient manner. Essential job duties include: Meeting and greeting customers, providing sales assistance (placing orders, providing quotes, and offering suggestions) and answering phones. Work Schedule: Monday-Friday 8:00 am - 4:30 pm. Job Requirements: Plant knowledge is essential; we are looking for an enthusiastic, upbeat person who can thrive in a fast-paced work environment. Familiar and comfortable with computers. Able to maintain a good working relationship with all employees and customers. Must be prompt and dependable. A retirement program is available to the employee after probationary period. Please e-mail your resume to the e-mail provided with a good phone number to reach you if we would like to pursue an interview. Must be able to pass a criminal background check and pre-employment drug screen. No phone calls please. E-mail resume to [email protected].

KALEIDOSCOPE, INC. Looking for a professional individual to join our account management team. Potential candidates must have exceptional customer service skills, field experience, estimation experience, high attention to detail, ability to multi-task, outstanding communication skills,

exemplary horticulture knowledge, superb training skills, and strong computer skills. The right individual will be personable, goal driven, trustworthy, team player, resourceful, strong leader, mentor, organized, and have a “Can Do” attitude. If you are interested please visit our website (http://www.kaleidoscopeinc.net), and submit a cover letter explaining how you can contribute to the success of Kaleidoscope, Inc., current resume, current driver’s abstract and references: Professional and personal. iwaski-bros.com.

PLANT MATERIAL

HOLLAND-AMERICA NURSERY. Now Available: Van den Akker weeping Alaska cedar 6’ thru 10’. Snowberry 1 gal. & 2 gal. Thuja plicata zebrina 5 gal. Red twig dogwood 1gal. Mahonia aquifolium 1 gal & 2 gal. Mahonia repens 1 gal & 2 gal. Mahonia aquifolium 5 gal. Rosa nutkana 1 gal. Rosa Rugosa 1 gal.English laurel 2 gal. & 5 gal. List available. (360) 794-6549, or [email protected]. WSNLA MEMBER.

SPECIMEN STREET AND LANDSCAPE TREES IN LARGE ROOT CONTROL BAGS. Year around availability, easier shipping, handling and establishment. Mount Vernon. (800) 827-4067. Fax (360) 428-1822. www.urbanforestnursery.com. WSNLA MEMBER.

To place a listing in the WSNLA Marketplace contact [email protected] or (800) 672-7711.


Rain Garden Training: A Business Opportunity For Landscape Designers And Installers

Public Hearing Set To Consider Changes To The 2015 Noxious Weed List

What’s N

ew Landscape designers, installers, and maintenance technicians are invited to take advantage of one and one-half day training on November 12 and 14 in Everett. The professional level training will focus on rain gardens, which are gaining in popularity with savvy homeowners who want to control run-off and beautify their yards.

The class will cover site selection, soils, local regulations, designs, plant selection, and more.

Attendees will be listed on the City of Everett,

WSU, Snohomish Conservation District websites and on http://12000raingardens.org/ as resources for local homeowners to call on for their rain garden needs. The demand for properly installed rain gardens is growing, creating a tremendous role and opportunity for landscape designers, installers, and maintenance technicians.

State and local programs regulating municipal stormwater discharges are, or soon will be, requiring low impact development on new construction, and several are offering incentives for retrofit

projects. These regulations are and will increasingly result in the creation of new jobs in the Landscape Industry.

The cost for the training is $85 for early registration by October 31 and $100 after October 31. Included in registration will be lunch and refreshments on day one, handbook, and information on local regulations. Day two (Nov 14) will be a hands-on field instruction day. To register, sign up online at http:\\raingardentraining.eventbrite.com. For more information, call Philomena Kedziorski at (425) 357-6037.

The Washington State Noxious Weed Control Board (WSNWCB) will hold a public hearing on November 4 in Wenatchee to take comments on proposed rule-making changes to the 2015 state noxious weed list. Large, ornamental grasses, which have recently become invasive in Washington, make up the bulk of this year’s proposed additions to the list.

The hearing is scheduled from 1:00 – 3:00 pm at the Confluence Technology Center, 285 Technology Center Way, Wenatchee, WA 98801. How To Comment:

• Mail written testimony to: WSNWCB; PO Box 42560; Olympia, WA 98504-2560.

• Send comments by e-mail to

[email protected].

• Attend the public hearing to provide written or verbal testimony in person.

Written testimony should be submitted by 5:00 pm on Monday, November 3, 2014 or brought to the public hearing on November 4. At the hearing, verbal testimony will be limited to three minutes per person, with an additional opportunity to speak if time allows.

At the same location, the WSNWCB will vote on the proposed rule changes during its regular board meeting, Wednesday, November 5. This meeting begins at 9:00 am and is also open to the public.

Visit http://www.nwcb.wa.gov/whatsnew.

html for more information about the listing proposals and how to testify at the hearing.

www.BiringerNursery.com

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15119 McLean Rd, Mount Vernon, WA Ph: (360) 428-5810 F(360) 428-1822 www.urbanforestryservices.com or [email protected]

B&B Online - October 2014

Documents

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