Battle of the Sexes Facebook Contest Report

Battle of the Sexes Report Client: Men’s Deal Zone / Ladies Deal Zone Campaign: Black Friday (March. 25- May. 10) Date Prepared: May 16, 2013 Prepared By: A. Page

Creative

Men’s  Deal  Zone:  

Ladies  Deal  Zone:  

Campaign Statistics

Ladies Deal Zone Statistics

Men’s Deal Zone Email Statistics

Student Life Zone Email Statistics

Sport Addict Zone Email Statistics

Craft Beer Zone Email Statistics

Wine Cellar Zone Email Statistics

Raven5 Metrics: Raven5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average values for the purpose of applying value to the associated and varied activity generated by online activity. Website - views $0.03, visit $1.00, time on site $1.50/minute. Email - open $0.30, click $1.00, opt-in $6.00. Social - impression $0.005, Twitter follower $3.00, Facebook LIKE $5.00. Conversion & Engagement: Website Views – n/a – n/a Website Visit – n/a – n/a Time on Site – n/a – n/a Email Opens – 47,924 - $14, 377.20 Email Clicks – 3,777 - $3, 777.00 Email Opt-Ins – 3,433 - $20,598.00 Social Impression – 9, 582, 069 - $47, 910.35 Social Twitter – 118 - $354.00 Social Facebook – 3,513 - $17, 565.00 Total Value $104, 581.55

Metrics

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