On the question who attended The Mobile World Congress in Barcelona this year the audience remained silent. The speaker, Johnny Thorsen is CEO of ConTgo, warned the travel business thatit is underestimating the role of mobile communication and social networks. Add tot his that the old continent lags 4-5 years behind the UK, and the UK 4-5 years behind the US. His company could prove the efficiency of their product like the Mobile Travel Assistant during the ash cloud crisis in 2010. But the mobile message since then transcends special disruptive events; it applies as of now to the everyday needs of travel. Why? Simple because the new travellers are using and integrating their mobile devices in their everyday live and work. The dividing line grows thinner as all the information needed to workand play will always be in your hand. Knowing that most attendees were blissful unaware o f the real mobile revolution he first sets the scene: “what is happening today ? Then he connects the communication technology with the social network usage: everything we learned to do on a computer, is even more powerful on a mobile devi ce. And then he launches a torpedo on the bow of the travel industry by stating: 100 in 15. Nobody in the audience asked the meaning of this cryptically phrase and the speaker, used to UK audiences must have thought it was understood. Setting the scene was about general knowledge that everyone is supposed to have by simple reading the papers and looking at the publicity that is made around devices and services.
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4 billion ( miljard) active numbers before Ipad and Kindle. The new devices use atelephone number but have a very limited access, and foremost no voice
communication.
6 billion connected mobile devices on a world population of 6 billion. By the end
of 2012 one in four will be a smartphone, in the business world probably one in
two. During the last BATM conference only a few early adopters were caressing
their touchscreens, this time you could see the progress because on every table
one or more were admiring their Iphone, Android and Nokia’s.
The diagram on the handset universe was meant for another audience, the IT-
departments in most of the companies. They still think in terms of how can we
admit some system that neatly fits within our existing layout. By understanding
that the billions of users are deciding on what systems they applaud and want to
use, the IT-departments will have tot think twice before enforcing a solution that
imposes an open or closed MOS (mobile operating system )
To draw the attention of possible corporate buyers, the aspects of security and
cost effectivness were covered, but the main advantage of mobile usage is thelocation awarness of this technology. The audience immediatly understood that