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Batiste Brief Final Products Design Board 1 Festival Wild Flower Men - Sea Air Holiday Hair - Citrus Freedom - Jasmine
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Batiste Design Boards

Mar 30, 2016

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Nicola Proctor

Batiste Dry Shampoo Competition, Design 4 new fragrances/identities.
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Page 1: Batiste Design Boards

Batiste Brief Final Products Design Board 1

FestivalWild

FlowerMen -Sea Air

HolidayHair - Citrus

Freedom - Jasmine

Page 2: Batiste Design Boards

Batiste Brief Design Board 2Full Size Labels

Freedom

Jasmine & Jojoba Oil

Holiday Hair

Citrus Fresh

Festivals

Wild Flowers

Men

Fresh Air

Page 3: Batiste Design Boards

Batiste Brief Research Design Board 3

It was important to look at the pre - existing range that Batiste already offers. The Batiste Cans feature on trend patterns and are very colourful so I decided to carry these things on to my own design.

I have also tried to think of a reason why people would need dry shampoo and answered it with a design solution. For example getting soaking wet and dirty at a festival, a lot of girls will be worrying about their appearance there-fore I designed a Batiste especially for festivals

I also looked at other brands that are out there, and one that stood out to me was Superdrugs range. Here I think the use of a limited pallete is effective.