BATES BOBCATS ATHLETICS BRAND IDENTITY GUIDE
Bates Athletics Brand Identity Guide
Apr 06, 2016
A consistent visual identity is key to effective communications and brand strength for Bates Athletics and contributes to a powerful and unified expression of the Bates brand. The following rules for the implementation of the Bates Athletics visual identity includes guidelines for color and typography in print and digital communications, as well as for Bates merchandise and athletics gear.
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1
BATES BOBCATSATHLETICS BRAND IDENTITY GUIDE
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BATES BOBCATS TABLE OF CONTENTS
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Cross Country Field Hockey Football Golf Lacrosse Nordic Skiing Rowing Soccer Softball Squash Swimming & Diving Tennis Track & Field Volleyball
TYPOGRAPHY & COLOR Custom Font Uniform Numerals Color Information
ATHLETICS BRAND GUIDELINES Violation Information Safe Zone & Sizing
CONTACT INFORMATION
43-5152-5455-5758-6667-7576-7879-8788-9697-99
100-108109-117118-126127-135136-138
140141142
144145
146
INTRODUCTION
PRIMARY MARKS Primary Mark 1 Primary Mark 2 Primary Mark 3
SECONDARY MARKS Secondary Mark 1 Secondary Mark 2 Secondary Mark 3 Secondary Mark 4 Secondary Mark 5 Secondary Mark 6
TERTIARY MARKS Tertiary Mark 1 Tertiary Mark 2 Tertiary Mark 3 Tertiary Mark 4
WORDMARKS Wordmark 1 Wordmark 2 Wordmark 3 Wordmark 4 Wordmark 5 Wordmark 6
SPORT-SPECIFIC MARKS Alpine Skiing Baseball Basketball
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567
91011121314
16 171819
212223242526
28-3031-3334-42
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BATES BOBCATS INTRODUCTION
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BATES ATHLETICS VISUAL IDENTITY
Fielding 31 varsity teams, Bates is a member of the NCAA Division III New England Small College Athletic Conference (NESCAC). The Bobcat was adopted as the college mascot in 1924, during an all-campus vote in the Bates Chapel.
In 2013, the college introduced a new visual representation of the Bobcat, as well as secondary and tertiary marks and a unique font, developed in partnership with Skye Design Studios.
A consistent visual identity is key to effective communications and brand strength for Bates Athletics and contributes to a powerful and unified expression of the Bates brand. The following rules for the implementation of the Bates Ahtletics visual identity includes guidelines for color and typography in print and digital communications, as well as for Bates merchandise and athletics gear.
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PRIMARY MARKS
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BATES BOBCATS PRIMARY MARK 1
Primary Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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2 6 10
3 7 11
4 8 12
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BATES BOBCATS PRIMARY MARK 2
Primary Mark 2 features the official bobcat icon below the arced ‘Bates’ athletic wordmark.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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2 6 10
3 7 11
4 8 12
1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS PRIMARY MARK 3
Primary Mark 3 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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SECONDARY MARKS
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BATES BOBCATS SECONDARY MARK 1
Secondary Mark 1 features the official bobcat icon. Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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2 6 10
3 7 11
4 8 12
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BATES BOBCATS SECONDARY MARK 2
Secondary Mark 2 features the official bobcat icon combined with the Bates athletic ‘B’. Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS SECONDARY MARK 3
Secondary Mark 3 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Bobcats’ subhead. Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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2 6 10
3 7 11
4 8 12
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BATES BOBCATS SECONDARY MARK 4
Secondary Mark 4 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Bobcats’ subhead. Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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2 6 10
3 7 11
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BATES BOBCATS SECONDARY MARK 5
Secondary Mark 5 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Athletics’ subhead. Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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2 6 10
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BATES BOBCATS SECONDARY MARK 6
Secondary Mark 6 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Athletics’ subhead. Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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2 6 10
3 7 11
4 8 12
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TERTIARY MARKS
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BATES BOBCATS TERTIARY MARK 1
Tertiary Mark 1 features the official Bates athletic ‘B’.
Additional color and background applications are to be applied as demonstrated below.
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2 6 10
3 7 11
4 8 12
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BATES BOBCATS TERTIARY MARK 2
Tertiary Mark 2 features a bobcat paw print silhouette.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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2 6 10
3 7 11
4 8 12
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BATES BOBCATS TERTIARY MARK 3
Tertiary Mark 3 features a bobcat paw print silhouette combined with the official Bates athletic ‘B’.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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2 6 10
3 7 11
4 8 12
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BATES BOBCATS TERTIARY MARK 4
Tertiary Mark 4 features a split version of the official Bates athletic ‘B’.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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2 6 10
3 7 11
4 8 12
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WORDMARKS
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BATES BOBCATS WORDMARK 1
Wordmark 1 features a straight orientation of ‘Bates’.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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2 6 10
3 7 11
4 8 12
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BATES BOBCATS WORDMARK 2
Wordmark 2 features an arced orientation of ‘Bates’. Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS WORDMARK 3
Wordmark 3 features a straight orientation of ‘Bobcats’. Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS WORDMARK 4
Wordmark 4 features an arced orientation of ‘Bobcats’. Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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2 6 10
3 7 11
4 8 12
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BATES BOBCATS WORDMARK 5
General Wordmark 5 features the straight ‘Bates’ athletic wordmark with ‘Bobcats’ subhead.
Additional color and background applications are to be applied as demonstrated below.
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2 6 10
3 7 11
4 8 12
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BATES BOBCATS WORDMARK 6
General Wordmark 6 features the straight ‘Bates’ athletic wordmark with ‘Athletics’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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2 6 10
3 7 11
4 8 12
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SPORT-SPECIFIC MARKS
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BATES BOBCATS ALPINE SKIING MARK 1
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2 6 10
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Bates Alpine Skiing Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Alpine Skiing’ subhead.
Additional color and background applications are to be applied as demonstrated below.
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BATES BOBCATS ALPINE SKIING MARK 2
Bates Alpine Skiing Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Alpine Skiing’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS ALPINE SKIING WORDMARK
The Bates Alpine Skiing Wordmark features the straight ‘Bates’ athletic wordmark with ‘Alpine Skiing’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS BASEBALL MARK 1
Bates Baseball Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Baseball’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
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2 6 10
3 7 11
4 8 12
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BATES BOBCATS BASEBALL MARK 2
Bates Baseball Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Baseball’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS BASEBALL WORDMARK
The Bates Baseball Wordmark features the straight ‘Bates’ athletic wordmark with ‘Baseball’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS BASKETBALL MARK 1
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Bates Basketball Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Basketball’ subhead.
Additional color and background applications are to be applied as demonstrated below.
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BATES BOBCATS BASKETBALL MARK 2
Bates Basketball Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Basketball’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS BASKETBALL WORDMARK
The Bates Basketball Wordmark features the straight ‘Bates’ athletic wordmark with ‘Basketball’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
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3 7 11
4 8 12
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BATES BOBCATS MEN’S BASKETBALL MARK 1
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Bates Men’s Basketball Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Basketball’ subhead.
Additional color and background applications are to be applied as demonstrated below.
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BATES BOBCATS MEN’S BASKETBALL MARK 2
Bates Men’s Basketball Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Basketball’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS MEN’S BASKETBALL WORDMARK
The Bate Men’s Basketball Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Basketball’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS WOMEN’S BASKETBALL MARK 1
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
Bates Women’s Basketball Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Basketball’ subhead.
Additional color and background applications are to be applied as demonstrated below.
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BATES BOBCATS WOMEN’S BASKETBALL MARK 2
Bates Women’s Basketball Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Basketball’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS WOMEN’S BASKETBALL WORDMARK
The Bate Women’s Basketball Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Basketball’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS CROSS COUNTRY MARK 1
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Bates Cross Country Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Cross Country’ subhead.
Additional color and background applications are to be applied as demonstrated below.
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BATES BOBCATS CROSS COUNTRY MARK 2
Bates Cross Country Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Cross Country’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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BATES BOBCATS CROSS COUNTRY WORDMARK
The Bates Cross Country Wordmark features the straight ‘Bates’ athletic wordmark with ‘Cross Country’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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2 6 10
3 7 11
4 8 12
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BATES BOBCATS MEN’S CROSS COUNTRY MARK 1
PMS 201 BLACK PMS 421
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2 6 10
3 7 11
4 8 12
Bates Men’s Cross Country Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Cross Country’ subhead.
Additional color and background applications are to be applied as demonstrated below.
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BATES BOBCATS MEN’S CROSS COUNTRY MARK 2
Bates Men’s Cross Country Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Cross Country’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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2 6 10
3 7 11
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BATES BOBCATS MEN’S CROSS COUNTRY WORDMARK
The Bates Men’s Cross Country Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Cross Country’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS WOMEN’S CROSS COUNTRY MARK 1
PMS 201 BLACK PMS 421
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2 6 10
3 7 11
4 8 12
Bates Women’s Cross Country Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Cross Country’ subhead.
Additional color and background applications are to be applied as demonstrated below.
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BATES BOBCATS WOMEN’S CROSS COUNTRY MARK 2
Bates Women’s Cross Country Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Cross Country’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS WOMEN’S CROSS COUNTRY WORDMARK
The Bates Women’s Cross Country Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Cross Country’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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3 7 11
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BATES BOBCATS FIELD HOCKEY MARK 1
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Bates Field Hockey Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Field Hockey’ subhead.
Additional color and background applications are to be applied as demonstrated below.
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BATES BOBCATS FIELD HOCKEY MARK 2
Bates Field Hockey Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Field Hockey’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
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BATES BOBCATS FIELD HOCKEY WORDMARK
The Bates Field Hockey Wordmark features the straight ‘Bates’ athletic wordmark with ‘Field Hockey’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
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3 7 11
4 8 12
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BATES BOBCATS FOOTBALL MARK 1
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Bates Football Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Football’ subhead.
Additional color and background applications are to be applied as demonstrated below.
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BATES BOBCATS FOOTBALL MARK 2
Bates Football Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Football’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS FOOTBALL WORDMARK
The Bates Football Wordmark features the straight ‘Bates’ athletic wordmark with ‘Football’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS GOLF MARK 1
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Bates Golf Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Golf’ subhead.
Additional color and background applications are to be applied as demonstrated below.
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BATES BOBCATS GOLF MARK 2
Bates Golf Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Golf’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS GOLF WORDMARK
The Bates Golf Wordmark features the straight ‘Bates’ athletic wordmark with ‘Golf’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS MEN’S GOLF MARK 1
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2 6 10
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Bates Men’s Golf Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Golf’ subhead.
Additional color and background applications are to be applied as demonstrated below.
62
BATES BOBCATS MEN’S GOLF MARK 2
Bates Men’s Golf Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Golf’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS MEN’S GOLF WORDMARK
The Bates Men’s Golf Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Golf’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS WOMEN’S GOLF MARK 1
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2 6 10
3 7 11
4 8 12
Bates Women’s Golf Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Golf’ subhead.
Additional color and background applications are to be applied as demonstrated below.
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BATES BOBCATS WOMEN’S GOLF MARK 2
Bates Women’s Golf Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Golf’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS WOMEN’S GOLF WORDMARK
The Bates Women’s Golf Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Golf’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS LACROSSE MARK 1
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Bates Lacrosse Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Lacrosse’ subhead.
Additional color and background applications are to be applied as demonstrated below.
68
BATES BOBCATS LACROSSE MARK 2
Bates Lacrosse Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Lacrosse’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS LACROSSE WORDMARK
The Bates Lacrosse Wordmark features the straight ‘Bates’ athletic wordmark with ‘Lacrosse’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS MEN’S LACROSSE MARK 1
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2 6 10
3 7 11
4 8 12
Bates Men’s Lacrosse Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Lacrosse’ subhead.
Additional color and background applications are to be applied as demonstrated below.
71
BATES BOBCATS MEN’S LACROSSE MARK 2
Bates Men’s Lacrosse Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Lacrosse’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS MEN’S LACROSSE WORDMARK
The Bates Men’s Lacrosse Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Lacrosse’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS WOMEN’S LACROSSE MARK 1
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
Bates Women’s Lacrosse Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Lacrosse’ subhead.
Additional color and background applications are to be applied as demonstrated below.
74
BATES BOBCATS WOMEN’S LACROSSE MARK 2
Bates Women’s Lacrosse Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Lacrosse’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS WOMEN’S LACROSSE WORDMARK
The Bates Women’s Lacrosse Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Lacrosse’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS NORDIC SKIING MARK 1
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1 5 9
2 6 10
3 7 11
4 8 12
Bates Nordic Skiing Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Nordic Skiing’ subhead.
Additional color and background applications are to be applied as demonstrated below.
77
BATES BOBCATS NORDIC SKIING MARK 2
Bates Nordic Skiing Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Nordic Skiing’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS NORDIC SKIING WORDMARK
The Bates Nordic Skiing Wordmark features the straight ‘Bates’ athletic wordmark with ‘Nordic Skiing’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
79
BATES BOBCATS ROWING MARK 1
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1 5 9
2 6 10
3 7 11
4 8 12
Bates Rowing Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Rowing’ subhead.
Additional color and background applications are to be applied as demonstrated below.
80
BATES BOBCATS ROWING MARK 2
Bates Rowing Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Rowing’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
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BATES BOBCATS ROWING WORDMARK
The Bates Rowing Wordmark features the straight ‘Bates’ athletic wordmark with ‘Rowing’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
82
BATES BOBCATS MEN’S ROWING MARK 1
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1 5 9
2 6 10
3 7 11
4 8 12
Bates Men’s Rowing Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Rowing’ subhead.
Additional color and background applications are to be applied as demonstrated below.
83
BATES BOBCATS MEN’S ROWING MARK 2
Bates Men’s Rowing Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Rowing’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
84
BATES BOBCATS MEN’S ROWING WORDMARK
The Bates Men’s Rowing Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Rowing’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
83
1 5 9
2 6 10
3 7 11
4 8 12
85
BATES BOBCATS WOMEN’S ROWING MARK 1
PMS 201 BLACK PMS 421
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1 5 9
2 6 10
3 7 11
4 8 12
Bates Women’s Rowing Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Rowing’ subhead.
Additional color and background applications are to be applied as demonstrated below.
86
BATES BOBCATS WOMEN’S ROWING MARK 2
Bates Women’s Rowing Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Rowing’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
85
1 5 9
2 6 10
3 7 11
4 8 12
87
BATES BOBCATS WOMEN’S ROWING WORDMARK
The Bates Women’s Rowing Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Rowing’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
86
1 5 9
2 6 10
3 7 11
4 8 12
88
BATES BOBCATS SOCCER MARK 1
PMS 201 BLACK PMS 421
87
1 5 9
2 6 10
3 7 11
4 8 12
Bates Soccer Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Soccer’ subhead.
Additional color and background applications are to be applied as demonstrated below.
89
BATES BOBCATS SOCCER MARK 2
Bates Soccer Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Soccer’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
88
1 5 9
2 6 10
3 7 11
4 8 12
90
BATES BOBCATS SOCCER WORDMARK
The Bates Soccer Wordmark features the straight ‘Bates’ athletic wordmark with ‘Soccer’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
89
1 5 9
2 6 10
3 7 11
4 8 12
91
BATES BOBCATS MEN’S SOCCER MARK 1
PMS 201 BLACK PMS 421
90
1 5 9
2 6 10
3 7 11
4 8 12
Bates Men’s Soccer Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Soccer’ subhead.
Additional color and background applications are to be applied as demonstrated below.
92
BATES BOBCATS MEN’S SOCCER MARK 2
Bates Men’s Soccer Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Soccer’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
91
1 5 9
2 6 10
3 7 11
4 8 12
93
BATES BOBCATS MEN’S SOCCER WORDMARK
The Bates Men’s Soccer Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Soccer’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
92
1 5 9
2 6 10
3 7 11
4 8 12
94
BATES BOBCATS WOMEN’S SOCCER MARK 1
PMS 201 BLACK PMS 421
93
1 5 9
2 6 10
3 7 11
4 8 12
Bates Men’s Women’s Soccer Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Soccer’ subhead.
Additional color and background applications are to be applied as demonstrated below.
95
BATES BOBCATS WOMEN’S SOCCER MARK 2
Bates Women’s Soccer Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Soccer’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
94
1 5 9
2 6 10
3 7 11
4 8 12
96
BATES BOBCATS WOMEN’S SOCCER WORDMARK
The Bates Women’s Soccer Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Soccer’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
95
1 5 9
2 6 10
3 7 11
4 8 12
97
BATES BOBCATS SOFTBALL MARK 1
PMS 201 BLACK PMS 421
96
1 5 9
2 6 10
3 7 11
4 8 12
Bates Softball Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Softball’ subhead.
Additional color and background applications are to be applied as demonstrated below.
98
BATES BOBCATS SOFTBALL MARK 2
Bates Softball Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Softball’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
97
1 5 9
2 6 10
3 7 11
4 8 12
99
BATES BOBCATS SOFTBALL WORDMARK
The Bates Softball Wordmark features the straight ‘Bates’ athletic wordmark with ‘Softball’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
98
1 5 9
2 6 10
3 7 11
4 8 12
100
BATES BOBCATS SQUASH MARK 1
PMS 201 BLACK PMS 421
99
1 5 9
2 6 10
3 7 11
4 8 12
Bates Squash Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Squash’ subhead.
Additional color and background applications are to be applied as demonstrated below.
101
BATES BOBCATS SQUASH MARK 2
Bates Squash Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Squash’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
100
1 5 9
2 6 10
3 7 11
4 8 12
102
BATES BOBCATS SQUASH WORDMARK
The Bates Squash Wordmark features the straight ‘Bates’ athletic wordmark with ‘Squash’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
101
1 5 9
2 6 10
3 7 11
4 8 12
103
BATES BOBCATS MEN’S SQUASH MARK 1
PMS 201 BLACK PMS 421
102
1 5 9
2 6 10
3 7 11
4 8 12
Bates Men’s Squash Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Squash’ subhead.
Additional color and background applications are to be applied as demonstrated below.
104
BATES BOBCATS MEN’S SQUASH MARK 2
Bates Men’s Squash Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Squash’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
103
1 5 9
2 6 10
3 7 11
4 8 12
105
BATES BOBCATS MEN’S SQUASH WORDMARK
The Bates Men’s Squash Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Squash’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
104
1 5 9
2 6 10
3 7 11
4 8 12
106
BATES BOBCATS WOMEN’S SQUASH MARK 1
PMS 201 BLACK PMS 421
105
1 5 9
2 6 10
3 7 11
4 8 12
Bates Women’s Squash Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Squash’ subhead.
Additional color and background applications are to be applied as demonstrated below.
107
BATES BOBCATS WOMEN’S SQUASH MARK 2
Bates Women’s Squash Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Squash’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
106
1 5 9
2 6 10
3 7 11
4 8 12
108
BATES BOBCATS WOMEN’S SQUASH WORDMARK
The Bates Women’s Squash Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Squash’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
107
1 5 9
2 6 10
3 7 11
4 8 12
109
BATES BOBCATS SWIMMING & DIVING MARK 1
PMS 201 BLACK PMS 421
108
1 5 9
2 6 10
3 7 11
4 8 12
Bates Swimming & Diving Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Swimming & Diving’ subhead.
Additional color and background applications are to be applied as demonstrated below.
110
BATES BOBCATS SWIMMING & DIVING MARK 2
Bates Swimming & Diving Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Swimming & Diving’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
109
1 5 9
2 6 10
3 7 11
4 8 12
111
BATES BOBCATS SWIMMING & DIVING WORDMARK
The Bates Swimming & Diving Wordmark features the straight ‘Bates’ athletic wordmark with ‘Swimming & Diving’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
110
1 5 9
2 6 10
3 7 11
4 8 12
112
BATES BOBCATS MEN’S SWIMMING & DIVING MARK 1
PMS 201 BLACK PMS 421
111
1 5 9
2 6 10
3 7 11
4 8 12
Bates Men’s Swimming & Diving Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Swimming & Diving’ subhead.
Additional color and background applications are to be applied as demonstrated below.
113
BATES BOBCATS MEN’S SWIMMING & DIVING MARK 2
Bates Men’s Swimming & Diving Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Swimming & Diving’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
112
1 5 9
2 6 10
3 7 11
4 8 12
114
BATES BOBCATS MEN’S SWIMMING & DIVING WORDMARK
The Bates Men’s Swimming & Diving Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Swimming & Diving’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
113
1 5 9
2 6 10
3 7 11
4 8 12
115
BATES BOBCATS WOMEN’S SWIMMING & DIVING MARK 1
PMS 201 BLACK PMS 421
114
1 5 9
2 6 10
3 7 11
4 8 12
Bates Women’s Swimming & Diving Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Swimming & Diving’ subhead.
Additional color and background applications are to be applied as demonstrated below.
116
BATES BOBCATS WOMEN’S SWIMMING & DIVING MARK 2
Bates Women’s Swimming & Diving Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Swimming & Diving’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
115
1 5 9
2 6 10
3 7 11
4 8 12
117
BATES BOBCATS WOMEN’S SWIMMING & DIVING WORDMARK
The Bates Women’s Swimming & Diving Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Swimming & Diving’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
116
1 5 9
2 6 10
3 7 11
4 8 12
118
BATES BOBCATS TENNIS MARK 1
PMS 201 BLACK PMS 421
117
1 5 9
2 6 10
3 7 11
4 8 12
Bates Tennis Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Tennis’ subhead.
Additional color and background applications are to be applied as demonstrated below.
119
BATES BOBCATS TENNIS MARK 2
Bates Tennis Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Tennis’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
118
1 5 9
2 6 10
3 7 11
4 8 12
120
BATES BOBCATS TENNIS WORDMARK
The Bates Tennis Wordmark features the straight ‘Bates’ athletic wordmark with ‘Tennis’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
119
1 5 9
2 6 10
3 7 11
4 8 12
121
BATES BOBCATS MEN’S TENNIS MARK 1
PMS 201 BLACK PMS 421
120
1 5 9
2 6 10
3 7 11
4 8 12
Bates Men’s Tennis Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Tennis’ subhead.
Additional color and background applications are to be applied as demonstrated below.
122
BATES BOBCATS MEN’S TENNIS MARK 2
Bates Men’s Tennis Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Tennis’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
121
1 5 9
2 6 10
3 7 11
4 8 12
123
BATES BOBCATS MEN’S TENNIS WORDMARK
The Bates Men’s Tennis Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Tennis’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
122
1 5 9
2 6 10
3 7 11
4 8 12
124
BATES BOBCATS WOMEN’S TENNIS MARK 1
PMS 201 BLACK PMS 421
123
1 5 9
2 6 10
3 7 11
4 8 12
Bates Women’s Tennis Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Tennis’ subhead.
Additional color and background applications are to be applied as demonstrated below.
125
BATES BOBCATS WOMEN’S TENNIS MARK 2
Bates Women’s Tennis Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Tennis’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
124
1 5 9
2 6 10
3 7 11
4 8 12
126
BATES BOBCATS WOMEN’S TENNIS WORDMARK
The Bates Women’s Tennis Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Tennis’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
125
1 5 9
2 6 10
3 7 11
4 8 12
127
BATES BOBCATS TRACK & FIELD MARK 1
PMS 201 BLACK PMS 421
126
1 5 9
2 6 10
3 7 11
4 8 12
Bates Track & Field Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Track & Field’ subhead.
Additional color and background applications are to be applied as demonstrated below.
128
BATES BOBCATS TRACK & FIELD MARK 2
Bates Track & Field Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Track & Field’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
127
1 5 9
2 6 10
3 7 11
4 8 12
129
BATES BOBCATS TRACK & FIELD WORDMARK
The Bates Track & Field Wordmark features the straight ‘Bates’ athletic wordmark with ‘Track & Field’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
128
1 5 9
2 6 10
3 7 11
4 8 12
130
BATES BOBCATS MEN’S TRACK & FIELD MARK 1
PMS 201 BLACK PMS 421
129
1 5 9
2 6 10
3 7 11
4 8 12
Bates Men’s Track & Field Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Track & Field’ subhead.
Additional color and background applications are to be applied as demonstrated below.
131
BATES BOBCATS MEN’S TRACK & FIELD MARK 2
Bates Men’s Track & Field Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Men’s Track & Field’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
130
1 5 9
2 6 10
3 7 11
4 8 12
132
BATES BOBCATS MEN’S TRACK & FIELD WORDMARK
The Bates Men’s Track & Field Wordmark features the straight ‘Bates’ athletic wordmark with ‘Men’s Track & Field’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
131
1 5 9
2 6 10
3 7 11
4 8 12
133
BATES BOBCATS WOMEN’S TRACK & FIELD MARK 1
PMS 201 BLACK PMS 421
132
1 5 9
2 6 10
3 7 11
4 8 12
Bates Women’s Track & Field Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Track & Field’ subhead.
Additional color and background applications are to be applied as demonstrated below.
134
BATES BOBCATS WOMEN’S TRACK & FIELD MARK 2
Bates Women’s Track & Field Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Women’s Track & Field’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
133
1 5 9
2 6 10
3 7 11
4 8 12
135
BATES BOBCATS WOMEN’S TRACK & FIELD WORDMARK
The Bates Women’s Track & Field Wordmark features the straight ‘Bates’ athletic wordmark with ‘Women’s Track & Field’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
134
1 5 9
2 6 10
3 7 11
4 8 12
136
BATES BOBCATS VOLLEYBALL MARK 1
PMS 201 BLACK PMS 421
135
1 5 9
2 6 10
3 7 11
4 8 12
Bates Volleyball Mark 1 features a vertical orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Volleyball’ subhead.
Additional color and background applications are to be applied as demonstrated below.
137
BATES BOBCATS VOLLEYBALL MARK 2
Bates Volleyball Mark 2 features a horizontal orientation of the official bobcat icon and straight ‘Bates’ athletic wordmark with ‘Volleyball’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
136
1 5 9
2 6 10
3 7 11
4 8 12
138
BATES BOBCATS VOLLEYBALL WORDMARK
The Bates Volleyball Wordmark features the straight ‘Bates’ athletic wordmark with ‘Volleyball’ subhead.
Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
137
1 5 9
2 6 10
3 7 11
4 8 12
139
TYPOGRAPHY & COLOR
BATES BOBCATS CUSTOM FONT
BATESINA ATHLETICA
The official custom font Batesina Athletica may be used on any collateral and promotional materials for the Bates Athletic Department. The accompanying TrueType file is installable for use on all computers.
PMS 201 BLACK PMS 421140
141
BATES BOBCATS UNIFORM NUMERALS
To maintain a consistent brand presence, the set of Uniform Numerals are to be used on all uniform designs in conjunction with any official Bates athletic wordmark. Additional color and background applications are to be applied as demonstrated below.
PMS 201 BLACK PMS 421
140
1
2
3
4
142
BATES BOBCATS COLOR INFORMATION
BATES GARNET
PANTONE 201 CThread: MD 1384 or RA 2268RBG: 179, 08, 56CMYK: 00, 100, 63, 29
BATES BLACK
PANTONE Process BlackThread: MD 1000 or RA 2296 RBG: 35, 31, 32CMYK: 00, 00, 00, 100
BATES ATHLETIC GRAY
PANTONE 421 CThread: MD 1011 or RA 2540RBG: 196, 198, 200CMYK: 00, 00, 00, 26
141
All colors used in each Bates athletic brand trademark must adhere to the official color standards listed at left.
PANTONE, CMYK, RGB, and thread color specifications are provided to help guide the application process for all brand touchpoints.
143
BRAND GUIDELINES
144
BATES BOBCATS VIOLATION INFORMATION
143
The Bates athletic brand identity was designed for the exclusive use of Bates Athletics.
To ensure its maximum performance, each athletic mark must be displayed properly and may never be altered or modified in any way.
The violation examples listed below and shown at left demonstrate unacceptable uses of the marks within the Bates athletic brand identity:
1 - Do not alter the orientation or proportions of marks
2 - Do not alter, rescale, or reformat elements in marks
3 - Do not change typefaces within marks
4 - Do not alter colors within marks
5 - Do not outline marks
6 - Do not crop marks in any way
7 - Do not place marks on visually distracting grounds
8 - Only official Bates PANTONE colors may be used
9 - Do not add elements to marks
10 - Do not make low-quality reproductions of marks
1
2
3
6
7
8
4 9
5 10
145
BATES BOBCATS SAFE ZONE & SIZING
144
1 - SAFE ZONE INFORMATION
A protected field the height and width of the ‘B’ in ‘Bates’ should surround the family of athletic marks at all times. This protective field ensures a clear and prominent presentation of all marks within the brand identity.
2 - SIZING INFORMATION
To ensure proper legibility of the variety of marks within the athletic brand identity, please adhere to the measurements shown at left for the minimum size requirements for high resolution printed images.
For lower resolution items, the minimum size should be increased in order to maintain integrity of the marks.
1
2
HIGH RESOLUTION PRINT MINIMUM LOW RESOLUTION PRINT MINIMUM
1.25” 1.25”
2.25”
146
Bates College2 Andrews Road Lewiston, ME 04240www.bates.edu
Kevin McHughAthletic [email protected]
Meg KimmelAssociate VP for [email protected]
Andy WalterSports Information [email protected]
CONTACT INFORMATION
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