Bateman i pitch

Comprehensive Re-Targeting & RTB Media Buying

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The Pitch

Funbox Pinpoint Comprehensive Retargeting:

For every $1 you spend, you get $10 back(on average)

www.funbox.com

The Power of Retargeting

RIGHTAUDIENCE

RIGHTTIME

RIGHTMESSAGE

www.funbox.com

How does retargeting work – The Other 98%.....

www.funbox.com

EU e-Privacy Law (‘the cookie law’) enacted May 2012 www.ico.org.au

‘Firefox 22 to stop eating 3rd Party Cookies’Wired Magazine Feb 25th 2013

IE10 Ships with ‘Do Not Track’ as standard’ Wired magazine January 2013

The Problem of the disappearing cookie…

www.funbox.com

Cookie Visibility Degrades over time

www.funbox.com

Comprehensive Retargeting

www.funbox.com

www.funbox.com

Cookieless Tracking via Device recognition

www.funbox.com

• RTB Buys with Retargeting: – CTR on average 2.5x higher than normal display

media – Social re-targeting can be 10x higher – With Pinpoint, increase of visibility of 30% – Increase in conversion +5%

www.funbox.com

Thank You! [email protected]@matthieub