Bata India Limited

2014-16

SUBMITTED BY: Gaurav Saini

Core Marketing

ROLL NO: DM14A22

PRESENTATION REPORT ON BATA INDIA LIMITED

(Hush Puppies)

DECLARATION

We hereby declare that the work presented in this Project entitled

“Analysis of Leather Industry”

Submitted to

ASHISH BHARGAVA

Pune Institute of Business Management,

Pune

Signature of Mentor Signature of Candidates

Date:

PUNE INSTITUTE OF BUSINESS MANAGEMENT- PGDM

ACKNOWLEDGEMENT

The satisfaction and joy that accompanies the successful completion of a task is incomplete without mentioning the name of the person who extended his help and support in making it a success.

We are greatly indebted to Mr. Ashish Bhargava

My Project Guide and Mentor for devoting his valuable time and efforts towards my project.

We thank him for being a constant source of

Knowledge, inspiration and help during this period of making project

PREFACE

Table of Contents

Hush Puppies........................................................................................5

CONTRIBUTION TOWARDS WORLD ECONOMY.......................6

GDP CONTRIBUTION TOWARDS INDIAN ECONOMY..............6

REASONS FOR GROWTH/DEGROWTH OF THE SECTOR.......8

PORTER’S FIVE FORCES MODEL................................................10

COMPANY INFORMATION...........................................................11

PROMOTERS OF THE COMPANY................................................12

MARKET SHARE OF BATA INDIA............................................12

COMPETITORS ANALYSIS:...........................................................13

SWOT ANALYSIS............................................................................16

STP & MARKET PLANNING OF THE COMPANY......................16

COMPARISON OF SALES FOR PAST 3 YEARS:.........................17

MARKETING STRATEGIES OF THE COMPANY.......................17

BUSINESS FINANCE OF THE COMPANY...................................18

ANALYSIS OF JDs ON ONLINE JOB PORTALS..........................22

TRAINING NEEDS OF THE COMPANY.......................................23

CONCLUSION..................................................................................26

BIBLIOGRAPHY..............................................................................27

Hush Puppies is an international brand of contemporary, casual footwear for men, women and children. The shoes have been described as "the classic American brushed-suede shoes with the lightweight crepe sole".[1] A division of Wolverine Worldwide, Hush Puppies is headquartered in Rockford, Michigan. Wolverine markets or licenses the Hush Puppies name for footwear in over 120 countries throughout the world. In addition, the Hush Puppies name is licensed for non-footwear fashion categories, including clothing, eyewear and plush toys.Hush Puppies uses a Basset Hound as its logo.

Hush Puppies’ history is rooted in innovation – from inventing the first truly casual shoes to developing dozens of patented technologies that make our shoes more comfortable, lightweight and worry-free.

SECTOR DETAILS

CONTRIBUTION TOWARDS WORLD ECONOMY:An economy is a system which tries to balance the available resources of a country

(land, labour, capital and enterprise) against the wants and needs of consumers. It deals with three key issues:

What is producedHow it is produced, andWho gets what is produced

India is the second largest economical country after China. There are mainly three major sectors (Agriculture, Industry, Service) in the world economy. Shoes manufacturing industries comes under Industry sector. And the contribution of these sectors are given below:

Service Sector: 63% Industry Sector: 31% Agriculture Sector: 6%

From the above chart it is clear that among these three sectors service sector is holding the maximum economic space in the world and that is 63%.

Industry sector is on the second position in the world economy. But at the present time The Industry sector is increasing very quickly.

Agriculture Sector holding the last position in the world economy.

GDP CONTRIBUTION TOWARDS INDIAN ECONOMY:Indian GDP is the second largest after China. In India, the annual growth rate in GDP

at factor cost measures the change in the value of the goods and services produced in India, without counting government’s involvement.

India's GDP advanced faster than expected 5.7 percent in the second quarter of 2014, up from 4.6 percent expansion reported in the first three month of the year. It is the highest growth rate reported since the fourth quarter of 2011.

There are three major sectors in Indian GDP- Manufacturing Sector, Service sector and Agriculture Sector. And their contribution is given below:

Service Sector: 29%Agriculture Sector: 17%Manufacturing Sector: 54

In India the manufacturing sector is holding the top position. India’s manufacturing sector is vital for its economic progress. Presently, the

sector is an attractive hub for foreign investments. 

India’s growth in the manufacturing sector over the last decade has been good. It was ranked the fourth most competitive manufacturing nation in Deloitte’s global index for 38 nations, in 2013

HISTORICAL GROWTH/DEGROWTH PATTERN IN LAST 5 YEARS: There was capital accumulation during the Civil War. Before 1860, most of America was still rather rural and interstate commerce was very limited to the coast states and the Miss. River states. The building of interstate railroads during the Civil War for the movement of troops and supplies helped commercial expansion after the war.  In order to find the different effects on industrial economy, stimulating effects of these factors in east, central and western regions were estimated by using Cobb-Douglas production function. There are regional differences in the effects of the factors mentioned above. The main driving forces of China's industrial growth are still capital investment and labor input. The capital investment plays a larger role in the eastern and western regions, compared with the central

From the above chart it is clear that in the year 2007-08 the Industry Sector’s GDP rate was maximum that is 28.70% but in the current form the GDP rate fall down at 26.10%.

REASONS FOR GROWTH/DEGROWTH OF THE SECTOR

REASONS FOR GROWTH: There are some reasons for the growth of manufacturing sector in India. And the reasons are given below:

A country can’t trade services for most of its goods. According to the WTO, 80% of world trade among regions is merchandise trade -- that is, only 20% of world trade is in services. This closely matches the trade percentages that even the US, allegedly becoming “post-industrial," achieves. If in the extreme case an economy was composed only of services, then it would be very poor, because it couldn’t trade for goods; its currency would be worth very little. The dollar is also vulnerable in the long-term. A “post-industrial” economy is really a pre-industrial economy -- that is, poor.

Most jobs, directly or indirectly, depend on manufacturing -- and reviving the sector could provide tens of millions of new jobs, eradicating the Great Recession. In 2005, the Japanese manufacturing sector was 20.2% of its economy, in Germany it was 23.2%, and in the US manufacturing accounted for 13.4%, according to the the OECD. Using 2005 figures, if the US had the same percentage as Japan, we would have 7 million more high-quality, long-term, well paying jobs. If we were equal with Germany, we would have 10 million more. And according to the Economic Policy Institute, each manufacturing job supports almost three other jobs in the economy. That makes sense, considering the other five reasons that manufacturing is central to the economy.

The most powerful nations in the world -- the “Great Powers” -- are those that control the bulk of the global production of manufacturing technology. That is, it isn’t enough simply to have factories and produce more goods, you have to know how to make the machinery that makes the goods. The key to power, then, is to make the “means of production.” As the machinery industries go, so goes Great Power. My own research shows that about 80% of the world’s production of factory machinery has been controlled by what we would consider the “Great Powers." Until the 1950s, the US had produced about 50%; we now produce less than China’s 16%.

The growth of manufacturing machinery output, and technological improvements in that machinery, are the main drivers of economic growth. No machinery industries, no sustained, long-term economic growth. Just consider the explosion of the Internet, iPhones, and the like -- all made possible by a small subset of production machinery called semiconductor-making equipment (SME), which itself is dependent on other forms of production machinery, such as the machine tools that grind the lenses they use or the alloys of metal the metal-making industries output.

REASONS FOR DEGROWTH: There are also some reasons for the degrowth of the sector. And the reasons are given below:

The population of India is increasing day by day. That’s why it became very impossible to balance the population growth with the GDP.

It said that though the weakening of inflation and the foreign direct investment inflows to be redeeming features, whether they will help it revive the growth prospects will depend on factors such as the extent of damage on agriculture due to deficit rainfall. Another cause for concern, according to the NCAER, is that after recording a strong performance of double-digit growth in May and June, export growth slowed down in subsequent months with a growth rate of just 2.73 per cent in September.

PORTER’S FIVE FORCES MODEL IN FOOTWEAR INDUSTRY

There are environmental forces that directly influence a firm and its competitive actions and responses within an industry. Harvard Business School Professor Michael Porter’s five forces model highlights the key factors that determine an industry's overall competitive rivalry and attractiveness for new entrants. And the model is given below:

THREAT OF NEW ENTRANTS: In some footwear industries, new competitors find it difficult to enter the market because substantial capital investments are required, distribution channels need to be cultivated and a recognizable brand needs to be developed.

Requirement for high capital and research investments could limit the entry of new players; however, there is a threat from new e-commerce players

Significant capital resources are required for creating a new brand as large investments are needed for marketing and procuring floor space; hence, this restricts the entry of newer players.

Bata enjoys a great degree of brand recognition and loyalty, and it will be a difficult for a new player to match its level.

POWER OF BUYERS: Bata India ltd caters to its customers through both the wholesale and direct-to-consumer channels, which accounted for 80.6% and 18.9% of total Bata’s brand’s sales respectively, in fiscal 2013.

Direct-to-consumer sales rose by 23% in fiscal 2013, as compared to 6% growth in the wholesale channel; hence Bata is looking to strengthen its direct channel.

Certain big wholesale customers hold bargaining power as they could widen their partnership with Bata’s competitors or provide their own private label offerings to earn higher profitability.

POWER OF SUPPLIER’S: Bata’s footwear and apparel products are manufactured by third-party contract manufacturers outside the U.S. in various countries, including Vietnam, China, Indonesia, Argentina, Brazil, India and Mexico.

Bata’s footwear production is largely conducted in Vietnam, China and Indonesia as contract factories in these countries in fiscal 2013 comprised around 42%, 30%, and 26% of total Bata brand footwear production, respectively. Hence,both sovereign issues and currency effects could be a cause for concern for Bata.

No single footwear factory or apparel factory accounted for more than 6% of total Bata brand footwear production and Bata brand apparel production respectively in fiscal 2013; hence, due to a large base of suppliers, their bargaining power is limited.

INTENSITY OF RIVALRY: Intense competition from established and upcoming rivals could threaten Nike’s market share growth

Bata also faces rising competition from local players in emerging markets, who are increasingly improving their product quality.

Having said that, Bata has a strong brand reputation which likely will continue to propel strong demand for its products. Further, Bata continues to differentiate its products within an innovative product portfolio, leveraging a particularly strong brand with enhanced marketing activities.

PRODUCT SUBSTITUTE: Counterfeit products represents the biggest threat in this area

The worldwide demand for athletic footwear, apparel and equipment is expected to grow in the future as customers cannot substitute these products.

However, the problem of counterfeit products is an area to watch. As the quality of counterfeit products has been improving over the recent past, Bata believe this could threaten the company’s sales in emerging markets and could also potentially dilute Bata’s brand value.

COMPANY INFORMATION Bata Shoe Company was founded in 1894 in Zin by Thomas Bata. Bata India is the leading and largest manufacturers of footwear in India, which is a

part of Bata Shoe Organization (BSO).

Incorporated as Bata Shoe Company Private Limited in 1931, the company went public in 1973 when it changed its name to Bata India Ltd.

The Company operates in two segments: Footwear and Accessories, and Surplus Property Development. 

Its first factory was set up in Konnagar in 1931 which was then shifted to Batanagar.

Batanagar factory is the first Indian shoe manufacturing unit to receive the ISO 9001 certification in 1993.

Nearly 1500+ stores in India & serves 120,000+ customers daily.

Key person: Nitesh Kumar(CEO/MD), Uday Khanna(Chairman).

PROMOTERS OF THE COMPANY : Bata India has a strong promoter team. I am showing the promoters team through table:

MR. UDAY KHANNA CHAIRMAN & INDEPENDENT

DIRECTORMR. RAJEEV GOPALAKRISHNAN MANAGING DIRECTORMR. RANJIT MATHUR DIRECTOR FINANCEMR. JACK G.N CLEMONS NON-EXECUTIVE DIRECTORMR. JORGE CARBAJAL NON-EXECUTIVE DIRECTORMR. ATUL SINGH INDEPENDENT DIRECTORMR. AKSHAY CHUDASAMA INDEPENDENT DIRECTOR

MARKET SHARE OF BATA INDIA: Bata India is the largest shoe selling brand in India. It is able to grab the whole Indian market with its existence. It is currently holding the 13% market share among the Indian shoe Industry.

PRODUCTS OFFERED BY BATA INDIA: Being a footwear company Bata’s products are the footwear and its accessories. There are a lots of brands that comes under Bata. And the brands are Bata, Mocassino, Scholl, Hush-Puppies, Comfit, Marie Claire, North-Star, Power, Weinbrenner, Footin etc. Bata has mainly divide their products into five different segments as:

CASUAL SHOES: There are a lots of Bata brands that produces casual shoes like Hush-Puppies, Bata, Parx, North-Star etc.

FORMAL SHOES: like as casual shoes Bata India also famous for making formal shoes and hence the brands are Bata, Hush-Puppies, Comfit, Mocassino etc.

SPORTS SHOES: There are a lots of variety in Bata for making sports shoes and these shoes are really very popular. And the most popular brands are Power, Hush-Puppies, Sparx etc.

SANDALS: Bata India’s sandals are also became very trusted for the looks and quality and it has a very good product value in the mind of customers. The brands that made sandals are Bata, Weinbrenner, Scholl, Marie-Claire etc.

SHOES ACCESSORIES: Now a days people became really brand users. They can understand the value of using a good brand like Bata. And its gave

Bata a unique position in Indian market. As a result its shoes accessories are also became very popular. And here the brands are North-Star, Angry birds, Marie- Claire etc.

TARGET MARKET OF BATA INDIA: To grab the whole Indian market Bata India Ltd takes a different business strategy. They divides their business into three target group as follows:

LOW INCOME LEVEL: There are some products of Bata India that targets the low level income people. Here the products range is 250-1000 rs.

MIDDLE INCOME LEVEL: There are a variety of products that targets the middle income level people. Here the products range is 1000-2500 rs.

PREMIUM SEGMENT: Bata India is mainly famous for premium segment products. The premium segment is for those people who wants to have a convenience life or a high end feel. Here the product range is 2500-6000 rs.

COMPETITORS ANALYSIS: A competitive analysis is a critical part of your

company marketing plan. With this evaluation, you can establish what makes your product or service unique--and therefore what attributes you play up in order to attract your target market.

Evaluate your competitors by placing them in strategic groups according to how directly they compete for a share of the customer's dollar. For each competitor or strategic group, list their product or service, its profitability, growth pattern, marketing objectives and assumptions, current and past strategies, organizational and cost structure, strengths and weaknesses, and size (in sales) of the competitor's business. Answer questions such as:

Who are your competitors? What products or services do they sell? What is each competitor's market share? What are their past strategies? What are their current strategies?

So, the competition market of Bata India is also full of competition. And there are three major player in the Indian Footwear Industry that gives Bata a great challenge and the players are Red Tape shoes, Liberty Shoes and Relaxo Shoes.

13%

8%7%

10%

MARKET SHARE

BATA INDIA LIBERTY SHOES RED TAPE SHOES RELAXO SHOES

From the above chart it is clearly shown that Bata India ltd. is holding a 13% of market share and captured the top position of Indian Footwear Industry. By having a 10% of market share Relaxo Shoes is next to Bata. The other players are Liberty Shoes(8%) and Red Tape shoes(7%).

From the point of market capitalization Bata India has taken the top rank with a market capitalization of rs 1758 cr. And its competitors market capitalizations are Relaxo Shoes (1022.22 cr), Red Tape Shoes (421.54 cr), Liberty Shoes ( 466.73 cr).

LATEST CORPORATE ANNOUNCEMENTS: There are some corporate announcements of Bata India:

Bata walks into designers' street for special collections: Footwear retailer Bata India has for the first time tied up with a fashion designer to launch a special collection and is looking to rope in many more going ahead. As a part of the plan, the company has rolled out a new range collection in partnership with Malini Ramani at its select stores in Delhi, Mumbai and Pune.

Bata India to switch to large format stores: Bata India on Wednesday said it has decided to switch to large format stores in the next three to four years. "We are switching to large format stores as smaller ones cannot display all the designs the company offers," Bata India Managing Director, Rajeev Gopalakrishnan, said here today on the sidelines of the East India Retail Summit 2012.

Bata India to Merge Bata Properties and Coastal Commercial: Footwear firm Bata India has decided to merge its two wholly-owned subsidiaries - Bata Properties Ltd and Coastal Commercial & Exim Ltd -- with the company. The board of the company, in a meeting held yesterday decided to merge the two subsidiaries, Bata India said in a filing to BSE.

"...the Board of Directors of the Company at its meeting held on August 5, 2014, inter alia, have decided to merge Bata Properties Limited and Coastal Commercial & Exim Limited, the two wholly-owned subsidiaries, with the company," it said.

SWOT ANALYSIS OF BATA INDIA LTD.: Bata India has established a leadership position in the footwear industry and is one of the most trusted and recognized brand in footwear across the country. It is a premium play available at the retail end of Indian consumption basket. Its SWOT analysis is given below:

Strength: 1.Worldwide Presence in over 70 countries and production facilities in 27 countries

2. Benefit received from link to the international organization for back-office systems, product innovations and sourcing.

3. Found in all the metros, mini-metros and towns

4. Sells through over 1200 retail stores in India and 5000 stores worldwide

5. Employs more than 6800 people in India and 40000 people world over and over 30,000 dealers6. Excellent advertising and brand presence

Weakness: 1. High cost for brand protection

2. Intense competition in the footwear segment means limited scope to overhaul market share.

Opportunities: 1.People now look towards buying footwear as a blend of fashion and comfort, so now has an increasing market size

2. Bata has an opportunity to create a separate division for tackling the rural markets in emerging nations3. Global expansion in the premium footwear section.

Threats: 1. Intense Competition from other leading footwear brands

2. Commoditization if fashion footwear not differentiated well.

STP & MARKET PLANNING OF THE COMPANY: Bata is a household name in India and is the undisputed leader in footwear technology. It manufactures and markets footwear for every walk of life. It is the first Indian company to introduce shoes using latest technology under its brand "Bata Tech". Its STP and Marketing Planning are given below:

Segmentation: It is the complete Coverage of the whole Indian market.

Targeting: Its target market covers those people who wants to have a shoe with a convenience comfort and a high end feel.

Positioning: Best Footwear Brand in Indi.

Marketing Planning: Bata India ltd has a tremendous marketing planning strategy. They done their Marketing planning through three parameters as:

Market Penetration: Bata has well penetrated the national local markets as well as international markets emphasizing Europe, North Africa, and Asia in specific. The company has gained a reputable brands name in Singapore, Indonesia, India, Pakistan etc. The main strategy of the company towards national and international marketing is the price arrangements that are comparatively low for the newly introduces brands while, the established brands are reserved for company’s earning and profits.

Market Development: The market development of Bata India is managed at three basic points that includes insurance of excellent user experience to the product user, the advancement in technical sector including research and development maintaining the product quality as well as the securing the hygiene perspective and excellence in product performance on the whole.

Diversification Strategy: The diversification strategy of the company is very simple that includes a strategic flow of three points that Stability, Growth and Maturity. The product when accepted by the market and gets the desired stability is enhanced through productivity maximizing its growth and ultimately getting it to maturity, which follows the knockout of these matured brands.

COMPARISON OF SALES FOR PAST 3 YEARS: Bata India has a good sales scale. The sales is being increased year by year. And now Bata India is the largest shoe manufacturing company in India with a turnover of 2098 crore. According to the company officials, Bata India's footwear collection has evolved over the years and has launched contemporary, aspirational, and fashionable designs. The year to year changes in sales is given below:

Particulars 2013-14 2012-13 22011-12

Sales

(in cr)

2098 1871 1565

% Changes in Sales

12.13 19.55

MARKETING STRATEGIES OF THE COMPANY: There are some marketing strategies of Bata India that works as a reason for increase the sales of the company. And the strategies are:

Segmentation of retail outlets: The major change in the Bata business policy is the segmentation of retail outlets according to profiles of different market segments and the introduction of novel concepts such as Bata CityStores. These selective outlets, in conjunction with other types of outlets such as Bata Bazar and Bata Family Stores, are adding a new level of consumer satisfaction. 

Uniqueness in store-experience: Recently, Bata opened its first global concept store in India at The DLF Place mall in Saket, New Delhi. The brand is focusing on creating a unique in-store experience.

Angry-Birds Merchandise: To build the relationship with the younger audience Bata India also launched the angry-bird merchandise that offers a new collection of school shoes, casual shoes and accessories for children and teenagers. The designs are trendy and comfortable while the range is inspired from various character of the popular angry birds game.

PROMOTIONAL STRATEGIES: Bata India done their promotional advertisement through various methods:

Tag-Line: Bata tagline meant for individual products are the key components of advertising. These tag-lines are modified according to demographic profile of consumers. These appear on hoardings at every crucial & congested part of the cities in which Bata retail stores are operating.

Print Ads: Bata’s ads are displayed on a full page in the leading newspapers which again is based on the preference of the people. They also attach pamphlets of their ads along with the newspapers.

TV-Ads: Television is one of the best platforms to advertise one’s product. Bata being a family brand, the ads are shown during the prime time slot so the entire family can see it together.

Celebrity Endorser: Bata’s sales doubled as soon as they used Rani Mukherjee as their brand endorser.

Specialized Shoes: Bata has also launched a new specialized division- Bata Industrials- to offer specialized footwear to various sectors.

BUSINESS FINANCE OF THE COMPANY So, I have to take the Gross profit, Net profit margin, Direct cost, Indirect cost, Working capital and Fixed assets as my subject of analysis. And the details are given below:

PARTICULARS 2013-14 (CR)

2012-13( CR) 2011-12( CR)

NET SALES 2065.17 1837.97 1540.59

DIRECT COST:

Raw Materials 1070.71 903.67 796.29

Power & Fuel 51.23 44.60 38.12

Other manufacture expenses

0.00 30.14 23.18

TOTAL 1121.94 978.41 857.59

% Change in DIRECT COST

.15 .14

INDIRECT COST:

Employee Cost 213.31 195.93 185.85

Selling & Admin 0.00 0.00 300.49

Expenses

Miscellaneous Expenses

526.68 453.16 38.37

TOTAL 793.99 649.09 524.71

%change in INDIRECT COST

.14 .23

Analysis: From the above table we can see that the in the year 2013-14, the direct cost has been increased at .15 from .14. It is not good for the company but company is still doing well and it is growing as the sales has been increased by a huge amount of money.

But in the case of indirect cost, it has been decreased at .14 from .23. It means the company has a good cost control efficiency that is very good for the company.

PARTICULARS 2013-14 2012-13 2011-12

GROSS PROFIT RATIO (%)

45.67 46.77 44.33

NET PROFIT RATIO (%)

9.24 9.34 14.66

DEBT EQUITY RATIO (%)

0.00 0.00 0.00

FIXED ASSET (IN CR.)( DURING THIS YEAR)

1330.64

WORKING CAPITAL (IN CR)(DURING THE YEAR)

25.70

From the above table we can see that the Gross profit ratio remains in a same average of near 45% and it is good for the company.

And talking about the Net profit ratio, If it is increasing year to year then it is good for the company. Hence we can see that among this three years in the year 2011-12 the net profit margin was 14.66%. It shows that in the year 2011-12 the company done a well business.

But Bata India Ltd does not take any kind of short term or long term loan that’s why their total Debt is zero. As a result the debt equity ratio became 0.

ORGANIZATION STRUCTURE OF BATA INDIA LTD: The structure of

THE ORGANIZATION STRUCTURE OF BATA INDIA LTD:

And the total amount of fixed asset that has been added during the year is 1330.60 crs. And the total working capital that is required for this year is 25.70 cr.

ANALYSIS OF JDs ON ONLINE JOB PORTALS: Here is a job description of Bata India Ltd that I have collect from jobsearch.naukri.com….

Walk-in-details Date-12th November to 25th November , Starting Time: 10 AM

Designation

Walking for style associate and teamleader

Job description The key responsibility for the job incumbent will be as follows:

Customer Service Follow company processes Achieve 100% sale estimate on daily,

weekly and monthly basis. Maintains store staff job results by

coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results.

Contributes to team effort by accomplishing related results as needed.

Skills/Qualifications: Customer Focus, Tracking Budget Expenses, Pricing, Vendor Relationships, Market Knowledge, Staffing, Results Driven, Strategic Planning, Management Proficiency, Client Relationships, Verbal Communication

Fresher’s are also welcome for Style Trainee/Associates position.

Interested candidates can directly come for interview along with resume at "6A S N BANERJEE ROAD KOL-13(OPPOSITE - ELITE CINEMA, NEAR KOLKATA CORPORATION).

Desired profile Pleasant Personality, Presentable, Selling Skills, Can Speak, Read and Write English Minimum 12th pass 18-25 years of age Must have valid photo ID proof

Age relaxation for only Experience candidates up to 30 years.

Experience 0-5 years

Industry type Retail/Wholesale

Role Sales executive/ Officer

Functional area Sales/ Retail/ Business Developement

Education UG - Graduation Not Required

PG - Post Graduation Not Required

Doctorate - Doctorate Not Required

Compensation Best in Industry

Key-Words Close new business consistently at or above quota level with high level of energy.

- Client delivery assurance as per client expectations within the parameters of the terms of contract.

TRAINING NEEDS OF THE COMPANY: The Bata Retail Academy

was conceived under the aegis of Bata India and is now driven in coordination with

human resources and retail operations. The objective of the academy is to provide

professional training to the retail operations team and impart skills and knowledge to its

employees.

The vision is for training and development of future managers through imparting practical

knowledge, imagination and skills on how to meet our customer needs in line with

company beliefs, values, goals and objectives.

The academy aims to achieve its objectives through distinctive training modules and

qualified dedicated instructors from across the fields of brands, merchandise, retail

operations and human resources. They will work alongside visiting instructors for

specific functions.

Separate programs are designed to focus on different skills and knowledge across

hierarchical levels: store managers, district managers and regional managers.

The training model adopted blends classroom and on-the-job training, which ensures the

employees experience “real world” scenarios in a simulated environment.

Conceptualized last November with the vision of setting up five centers across India in

2014, the North India base became operational this January, quickly followed by the

South India base a month later. Three batches of SMART programs and an Advanced

District Administration Professional Training (ADAPT) program are already underway in

the two operational centers.

Modern infrastructure is being used for the training programs, including desktops with

operational POS and LAN, video conferencing, projectors, samples and training aid kits.

In future the Retail Academy plans the addition of a “Knowledge Center” with a library

and information center about footwear, retail and learning.

With the establishment of this academy, Bata India forecasts the beginning of a new,

exciting chapter in liaison with Thomas J. Bata’s vision: “We believe that the

fundamental vitality and strength of our Organization lies in our people.”

ORGANIZATIONAL CULTURE OF BATA INDIA LTD.: Bata India has a very good corporate/Organizational culture like:

People and the Planet – the Heart of Bata’s Culture:

Driving a dynamic enterprise that serves its customers and its community has been at the heart of BATA’s culture and vision since 1894. Our goal is to continue to improve the lives of our customers, employees, suppliers and communities in the developed as well as in the developing world, while protecting the environment for the current generation and generations to come.

Global Social Compliance Program (GSCP):

The Global Social Compliance Program is a business-driven program for the continuous improvement of working and environmental conditions in global supply chains. The GSCP was created by and for global buying companies wanting to work collaboratively on improving the sustainability (social and environmental) of their often-shared supply base.

The Leather Working Group (LWG):

The Leather Working Group is a multi-stakeholder group, comprised of brands, retailers, leather manufacturers, chemical companies and other relevant parties in the leather supply chain, with the goal of raising the environmental performance of the leather industry. Bata is committed to having all leather suppliers certified by the Leather Working Group

CONCLUSIONAfter observing the overall project it can be easily said that Bata is not a name, It is a brand that expressing its success wing over the whole world. Bata has been influencing trends and dressing your feet with elegance and character for 120 years throughout the world. Since its founding by Thomas Bata in 1894, the company has been at the forefront of innovation, not

only in the production and design of new styles, but in the creation of business models that permit a quick response to rapidly changing markets. Today, Bata offers you a vision of style and fashion to reflect your own image, created for you as well as with you. A vision to be shared For over 13 decades, Bata has been on the leading edge of footwear design. Today, professionals in Bata’s Shoe Innovation Centres around the world continue the tradition of innovation as they dedicate themselves to discovering new shoe materials, developing modern shoe technologies, and creating fresh footwear that marries style with comfort.

Bata’s reach is worldwide; its presence is local. Our novel international manufacturing structure allows Bata facilities around the globe to respond to the unique needs and wants of local customers. As a result, Bata is honored to be a local company in every country it serves. Bata continues to be guided by the same core principle it has followed for over one hundred years: to know its customers and to create the best possible products to meet their needs.

Since it is founded in 1894, Bata has been at the forefront of innovation; not only in the production and design of new styles, but in the creation of business models that permit a quick response to the ever-changing wants and needs of our customers. As a result, Bata enjoys a long history as a leading manufacturer and retailer of quality footwear, and proudly serves some one million customers each day.

BIBLIOGRAPHYThe sources of my information’s are given below

http://www.thehindu.com/business/Economy/ncaer-lowers-india-gdp-growth-forecast- to-5/article6564032.ece

www.mckinsey.com/insights/manufacturing/the_future_of_manufacturing

http://smallbusiness.chron.com/factors-affecting-economic-development-growth-1517.html

www.tradingeconomics.com/india/gdp http://marketingmixx.com/marketing-plan-2/199-marketing-

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