Bass brand book_6_12_lo-2

AN AMERICAN ICON

An American original, G.H. Bass and Company began in 1876 with a man on a simple mission–to make the best handcrafted shoe in the world. Since then, that quest for excellence has resonated with other independent thinkers, dreamers and doers. American legends like Charles A. Lindbergh, Admiral Byrd, Miles Davis and Jack Kerouac–individuals who orchestrated defining moments in American culture have made Bass their shoe. Because originality never goes out of style.

IVY LEAGUE STANDARD

The campuses of New England’s universities have always been where fashion trends incubate and where understated classics merge. It’s here that the Bass Weejun has stood the test of time. Introduced over 80 years ago, in Maine, it’s become an icon of American style. Equally embraced by Ivy League collegiates and by free-thinking non-conformists, it proves, once again that what’s real, stays real.

BASS. STILL. AGAIN. ALWAYS.THE ONE AND ONLY

A PROUD PEDIGREE

AUTHENTICITY NEVER GOES OUT OF STYLE.FAD RESISTANT

THE REAL DEAL

We’re the undisputed original–with the bloodlines to prove it. Born of ingenuity and independence. We believe that if some-thing is made well it will last–not just from season to season, but from generation to generation–there to be rediscovered and claimed as their own. It endures because it’s relevant and it’s relevant because authenticity never goes out of style.

WE GO WAY BACK

COLLEGIATE COOL mEETS NON-CONFORmIST.TRAD AND TRUE

THE NEW OLD SCHOOL

YOU KNOW WHO YOU ARE.BE LEGENDARY

COOL JUST IS

Original doesn’t mean different. It means being first. It means knowing to who you are, where you came from. It doesn’t try to catch the winds of the current trend. It stays constant. Dependable. Uncompromised. Authentic. And that makes us very different. Bass. An American Original.

WE’RE FROM HERE

BUILT FOR PUSHING BOUNDARIES.OUR HERITAGE

MAKING HISTORY AGAIN

BRAND VALUES

dESIGNEd

CRAFTEd

INGENUITY

AUTHENTICITY

ORIGINALITY

QUALITY

ENGINEERING

INTELLIGENT

OVER DESIGNER

OVER COPIED

OVER GIMMICKS

OVER GLAMOUR

OVER TRENDY

OVER PRICE POINT

OVER TECHNOLOGIES

OVER PRETENTIOUS

BASS BRAND VALUES

WOOLRICH

F

ILS

ON

BA

RB

OU

R

R

AL

PH

LA

UR

EN

BR O O K S B

R O T H E R S J . P R E S S J . C R E W B A N D O F O UT S

I DE

RS

MA

RK

MC

NA

IRY

CO

LE

HA

AN

TORY BURCH SPERRY LL BEAN

IVY

camp

prep

BeacH

T O W N

H U N T C L U B

C O U N T RY

T R A D I T I O N A L

N OR T H E AST

BASS STYLE LEXICON

IVY

camp

prep

BeacH

T O W N

H U N T C L U B

C O U N T RY

BASS PRODUCT COLLECTIONS

CONSUMER

INFLUENCER

FASHION

FUNCTION

VALUE

CONSUMER VALUES DEMOGRAPHICS INFLUENCES

INFLUENCER

FASHION

FUNCTION

VALUE

Age: 25-35MAleYoung Profess ionAlHigH D isPosAble incoMe

Age: 30-45MAle AnD feMAleestAbl isHeD Profess ionAlHigH D isPosAble incoMe

Age: 30-55MAle AnD feMAleestAbl isHeD Profess ionAlMiD-H igH D isPosAble incoMe

Age: 25-55MAle AnD feMAleYoung MArrieD couPleMiD-low D isPosAble incoMe

blogsotHer influencers

retA ilersMAgAzines

PeersPoint of PurcHAse

PeersMAgAzines

AutHent ic itYHeritAgeDesignDiscoverYself exPressionbrAnD curAtor

QuAl itYbrAnD recognit ionrigHt on trenDretA iler ADv iceself AwArebrAnD loYAl

funct ionAl itYQuAl itY/coMfortPrAct icAlPoint of PurcHAseself conf iDentbrAnD Agnost ic

Price vAluebrAnD recognit ionJust on trenDtHe “DeAl”self suff ic ientbrAnD AsP irAt ionAl

BASS TARGET MARKET

DISTRIBUTION

INFLUENCER

FASHION

FUNCTION

VALUE

HALO

BEST

BETTER

GOOD

A .P.c .rooneY

freD segAlAMericAn rAggrAvitY PoPesteven AlAn

oPening cereMonY winn PerrY & co

urbAn outf itterssAKs f iftH Avenue

J . crewscooP

lorD & tAYlornorDstroM

blooMingDAle ’stown sHoes

von MAurHuDson’s bAY

zAPPosDillArD’s

MAcY’s bon ton

belK

w innersbAss outlet store

sHoe stAt ion

rAcK rooM sHoessHoebuY.coM

norDstroM rAcK Dsw

AMAzon.coM

CONSUMER

BASS DISTRIBUTION

CONSUMER

INFLUENCER

FASHION

FUNCTION

VALUE

BASS COMPETITIVE

CONSUMER

INFLUENCER

FASHION

FUNCTION

VALUE

frYereD wing

wolverinebillY re iD

rAg & boneJoHn vArvAtosMArK McnAirY

cole HAAntoMsugg

beD/stÜclArKs orig inAls

Dolce v itAKorK-eAsesPlenDiD

sAM eDelMAn

lAurenlucKY brAnD

JoHnston & MurPHYnine west

KennetH colecobb H ill

cAMPer

sPerrY toMMY H ilf iger

l .l . beAnclArKs

t iMerlAnDMinnetonKA

sorel

guessflorsHeiM

cHinese lAunDrYH&M

rePortAlfAni

Dr.scHoll’si .n .c .

AlDoDocKersbeArPAw

MiADAniel creMieux

rAMPAgewHite MountA in

Me too

COMPETITION

HALO

BEST

BETTER

GOOD