BASKINS-ROBBINS ICE CREAM SOCIAL 31 Cent Scoop Night 4/28/10 Benefitting National Fallen Firefighters Foundation 04/22/2022 1 MIKE D. MERRILL Chief Bacon Maker and Marketing Strategist, Bacon Marketing President, Social Media Club of Dallas @mikedmerrill
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Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr
Presentation outlines integrated social media and in store marketing campaign for 31 Cent Scoop Night on 4/28/10. Includes Facebook application, twitter promo, email marketing, mobile, in store, and flickr. http://www.mikemerrill.com
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BASKINS-ROBBINS ICE CREAM SOCIAL31 Cent Scoop Night 4/28/10
Benefitting National Fallen Firefighters Foundation
04/11/2023 1
MIKE D. MERRILLChief Bacon Maker and Marketing Strategist, Bacon Marketing
President, Social Media Club of Dallas
@mikedmerrill
04/11/2023 2www.mikemerrill.com
Multi-Channel Integrated Cause Marketing Campaign Facebook Twitter Web Email In Store and Mobile
04/11/2023 3www.mikemerrill.com
Facebook – Event Entry Point
Select the Donate Your
Status Application
04/11/2023 4www.mikemerrill.com
Facebook – Application
Here you can Like the
application as well as install it
04/11/2023 5www.mikemerrill.com
Facebook – Install and Permission
04/11/2023 6www.mikemerrill.com
Facebook – Donate Status Application
Determine what your donated status will say with choice
of 3 updates
Determine frequency. Once or
every 3 hours.
04/11/2023 7www.mikemerrill.com
Facebook – Personal Profile after install
04/11/2023 8www.mikemerrill.com
Facebook – Personal Profile Details
Notice the installation and like of pages makes 4 impressions to my
profile and one that is very recognizable
Status updated with link to application making it easy for others to install