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Baskin-Robbins Escape to the Tropics Facebook Promotion

May 08, 2015

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Business

Baskin-Robbins' summer promotion for the launch of it's Tropical Shakes. Escape to the Tropics invited friends of the brand to earn points by gifting digital shakes to their Facebook friends. The user that earned the most points won a trip for two on Royal Caribbean's Adventure of the Seas.

Facebook promotion developed by Chat Social Media Agency, www.chatagency.com.
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Page 1: Baskin-Robbins Escape to the Tropics Facebook Promotion

promotiontropical shakes

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How can we turn the launch of the Tropical Shakes into a social media experience that connects consumers

and their friends around the brand and drive sales?

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CAD309

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Users are spending 5 mins per visit interacting with Baskin-Robbins

Source:

82% of visitors are returning

Page 13: Baskin-Robbins Escape to the Tropics Facebook Promotion

+75,000 shakes were gifted by users to friends

Page 14: Baskin-Robbins Escape to the Tropics Facebook Promotion

[email protected]://twitter.com/chatagency787.360.1622

Chat is a leading social media agency that creates viral brand experiences that make our clients more popular and desired by consumers.

About Chat.