Basil Brings Retro Chic 2015 Collection to United States Europe Trendsetter and Bicycle Chic Lifestyle Brand Introduces Mix and Match for Retailers Interbike, LAS VEGAS, September 8-12, 2014 – Basil, the unrivalled European leader in chic bags and baskets for a life lived by bicycle returns to Interbike 2014 with innovations and ideas for consumers and retailers alike. The third-generation Dutch brand will introduce the retro-inspired Portland collection of bags, and a new Mix and Match program aimed at giving U.S retailers more flexibility when ordering Basil products. “We’re a third generation brand in Europe,” says Marthijn van Balveren, Director, Basil. “So we really understand timeless style, retro and vintage inspirations as well as the materials and quality that last a lifetime. The new Portland series brings all of those characteristics together for our American consumers, and for our U.S. dealers we’ve introduced our Mix & Match program to help them select the perfect Basil styles and looks to merchandise with the types of bicycles in their stores.” NEW PORTLAND SERIES The new Portland series references both Europe’s booming “porteur cycling” style trend – the move towards slim framesets and utility function and styling – as well as, accidently, Portland, the most stylish bicycle city in the United States. Characterized by heavy cottons with all weather-waterproofing, classic detailing, high quality hardware and construction as well as a preppy, throw-back aesthetic, the collection includes a front carrier bag, messenger bag, slim fit double bag, saddle bag, women’s business bag, colourful bicycle bells and a classic Rattan basket. TECHNICAL INNOVATIONS In addition to the Portland series, Basil will unveil for the first time several new technological innovations to the Interbike audience. A new, patented Centro WSL system means baskets can now be easily fastened to any Basil rear carrier. Also now available is the new Basil bicycle-bar holder suitable for all removable bicycle- bar bags and baskets from e-bikes to mountain and road bikes. BASIL (SBS BOOTH 8038) Media Contact Steve Gill [email protected] 612 839 9730