Teleconference April 19, Teleconference April 19, 2012 2012 With Tammy de Leeuw With Tammy de Leeuw “ “ The Grouchy Marketing Lady” The Grouchy Marketing Lady” www.facebook.com/coffeewithgrouchy www.facebook.com/coffeewithgrouchy Blog: Blog: www.myblendedmarketing.blogspot.com www.myblendedmarketing.blogspot.com Full SEO BASICS COURSE Full SEO BASICS COURSE www.protectingyourbiz.com www.protectingyourbiz.com (925) 776-4368 (925) 776-4368 [email protected][email protected]
Slides for teleconference 4/19/2012 with Tammy de Leeuw (Grouchy Marketing Lady) to review basic video SEO for non-techies, small business owners, etc.
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Transcript
Teleconference April 19, Teleconference April 19, 20122012
With Tammy de LeeuwWith Tammy de Leeuw““The Grouchy Marketing Lady”The Grouchy Marketing Lady”www.facebook.com/coffeewithgrouchywww.facebook.com/coffeewithgrouchyBlog: Blog:
www.myblendedmarketing.blogspot.comwww.myblendedmarketing.blogspot.comFull SEO BASICS COURSEFull SEO BASICS COURSEwww.protectingyourbiz.comwww.protectingyourbiz.com(925) 776-4368(925) [email protected]@yahoo.com
Why Video WorksWhy Video Works Content marketer Shelly Kramer points out some surprising facts about Content marketer Shelly Kramer points out some surprising facts about
video:video:
• More video is uploaded to YouTube in 60 days than all 3 major US television More video is uploaded to YouTube in 60 days than all 3 major US television networks produced in 60 years!networks produced in 60 years!
• Nearly 100% of online spenders are video viewers. Nearly 100% of online spenders are video viewers.
• Google gives businesses Google gives businesses 1.9 billion1.9 billion reasons to start integrating video into reasons to start integrating video into their marketing efforts – as that’s the number of viewing sessions generated their marketing efforts – as that’s the number of viewing sessions generated on Google sites alone, with YouTube ranking as the top online video content on Google sites alone, with YouTube ranking as the top online video content portal, with some 145.8 million unique viewers.portal, with some 145.8 million unique viewers.
• Facebook’s dominance in the social media space and the ability for users to Facebook’s dominance in the social media space and the ability for users to upload videos quickly and easily has pushed it into sixth position overall, upload videos quickly and easily has pushed it into sixth position overall, with some 42.5 million viewers – and climbing.with some 42.5 million viewers – and climbing.
Video increases response Video increases response ratesrates
• Research has shown that emailed Research has shown that emailed NEWSLETTER click through rates NEWSLETTER click through rates increase up to 96% when links to increase up to 96% when links to video are added!video are added!
Video can “interrupt” in Video can “interrupt” in good waysgood ways
• Break long boring slices of textBreak long boring slices of text• Provide entertainment and relaxation for Provide entertainment and relaxation for
your viewers after a rough day at the officeyour viewers after a rough day at the office• Allows you to provide CLEARER, less Allows you to provide CLEARER, less
ambiguous messages and instructionsambiguous messages and instructions• Makes your product or service seem more Makes your product or service seem more
REALREAL• More inexpensive and easier to use than More inexpensive and easier to use than
everever• Enhances the social media experienceEnhances the social media experience
Video is Awesome for Mom Video is Awesome for Mom and Pop Businessesand Pop Businesses
Tips to Optimize Your Tips to Optimize Your VideosVideos
*Find the best keywords using the Youtube Keyword Tool or the Google Ads *Find the best keywords using the Youtube Keyword Tool or the Google Ads Keyword toolsKeyword tools
1.1. ALWAYS use the best keyword in the title of your video (and ALWAYS use the best keyword in the title of your video (and the file name, too!) Example: You own a store specializing the file name, too!) Example: You own a store specializing in travel luggage located in Cleveland. Your title might be in travel luggage located in Cleveland. Your title might be something like “Travel Luggage and Accessories, something like “Travel Luggage and Accessories, Cleveland” or “Best Travel Backpacks in Cleveland” Cleveland” or “Best Travel Backpacks in Cleveland”
2. Description- there are three important components to put in 2. Description- there are three important components to put in the description box:the description box:
• Your full website URL (put this FIRST)Your full website URL (put this FIRST)• Relevant text describing contents of videoRelevant text describing contents of video• Call to action or contact information. Always include Call to action or contact information. Always include
telephone # or other means of contacting you.telephone # or other means of contacting you.
3: Tags3: Tags
Tags- whether you are targeting one Tags- whether you are targeting one keyword or a phrase or several, be sure keyword or a phrase or several, be sure to separate with comma. Many people to separate with comma. Many people swear by hyphens as delimiters.swear by hyphens as delimiters.
Places to Put Your Places to Put Your VideosVideos
• Vimeo.com (free account available with Vimeo.com (free account available with restrictions)restrictions)
• Live Journal (link to videos and photos)Live Journal (link to videos and photos) http://www.livejournal.com/http://www.livejournal.com/YouTube.comYouTube.comwww.youtube.comwww.youtube.comSquidoo:Squidoo:http://www.squidoo.cohttp://www.squidoo.coPinterestPinterestFacebookFacebook
Pinterest- rapidly became a Pinterest- rapidly became a top source for traffic to top source for traffic to