Basic Market Survey on Denim Jeans

Survey of Apparel Design - Market Survey on Denim Submitted to : Dr. Aditi Mertia Submitted by : Bittu Kumar Krishna Chandra Radhe Kumar Rahul Ranjan Shubham Singh

Introduction

Denim – durable twill woven fabric - coloured (usually Blue) warp threads - white weft filling threads – gives depth to the fabric - origin of word from French serge de Nimes - yarn dyed and mill finished - primarily made of Cotton, but also Cotton mixed with other fibres

Different Aspects of Denim Jeans…

Single and Double stitch lines

Single stitch lines on both the sides of the garment

Placket with no front stitch line

Rugged look of lower part of Denim jeans

Tack buttons - Plastic

Donut button - Plastic

Tack button - Metal

Tack buttons - Plastic

Denim Shirts

Side Seam having four stitch lines

Stretchable lower part

Atari WashAcid Wash

New Designs in pockets

Contrast in stitch threads; Plain seam with zig-zag line

Double stitch on top of pocket

Darts

Stone Wash effect

New Designs

Horizontal stitch line along side seam

Double and Vertical stitch line

Horizontal stitch line

Atari Wash effect

Vertical stitch line

Extra stitch lines added on the lower part of jeans to hold the fabric onto knees and avoid slipping

Difference between Raw and Washed denim

References Slide No. 2 – (2014, September 12). Denim. Retrieved from : http://

www.britannica.com/topic/denim

Kiron, M. I. Different types of Denim. Retrieved from : http://textilelearner.blogspot.in/2013/11/what-is-denim-different-types-of-denim.html

(2010, August 7). Denim Washing Processes. Retrieved from : https://pautextile.wordpress.com/2010/08/07/denim-washing-process/

(2015, July 3). Top 10 Jeans brand of India. Retrieved from : http://indiafreestuff.in/top-10-jeans-brand-of-india/