Basic Functions Of Packaging In Marketing a Product
Aug 03, 2016
Basic Functions Of Packaging In
Marketing a Product
The packaging and labels can be used by marketers to encourage potential buyers to purchase the product. Packaging is also used for convenience and information transmission. Packages and labels communicate how to use, transport, recycle, or dispose of the package or product. Here there are some basic functions of packaging in marketing a product.
Protection
Containment
Information
Utility of use
Promotion
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