Basic Analytics for Bloggers - SNAP Conference 2015

The Primer On Analytics For Bloggers

Hello!I am Mitchell Wright!

I do digital marketing for Qualtrics

You can find me at:@[email protected]

1.Why

Reasons to care about analytics

“It is a capital mistake to theorize before one

has data.-Sherlock Holmes (Arthur Conan Doyle)

Facts do not ceaseto exist because

they are ignored.-Aldous Huxley

Doesn’t Save TimeProper decision making through analytics takes time, but pays off over the long term

Data Driven DecisionsIf you’re not using data to make decisions, you’re flying blind

Process Not ToolsAnalytics is about a process, not a specific technology

2.Who

The analytics solutions for your blog

Web AnalyticsExplains the following:1. Who visits2. How they got

there3. What they did

once they landed4. Where they went

afterwards

Heat MapsSee exactly how people use your site. Know which images they like, which areas of the page they are drawn to, and which areas are completely ignored.

A/B TestingCreates two versions of your web page to see which performs better. Half your visitors see one version, and half see the other until you know which performs best.

3 Analytics Tools We Will Discuss Today

Some Tool Recommendations

Google Analytics SumoMe Optimizely

Clicky Crazy Egg Visual Website Optimizer

The Most Important Analytics ToolExcel allows you to further analyze data in ways you can’t within tools like Google Analytics

Place your screenshot here

3.What

How to make decisions based on data

Cleaning Your Data

Using bad data can lead to worse decisions than using no data.

Cleaning Your Data

Remove yourself from analytics

Cleaning Your Data

Remove yourself from analytics

Cleaning Your Data

Cleaning Your Data

Cleaning Your Data

Cleaning Your Data

Cleaning Your Data

Cleaning Your Data

Cleaning Your Data

Cleaning Your Data

Create a question Collect data/gather insights ACT!

3-Step Process For Data-Driven Decisions

Gain ReadersHow are you generating new traffic to your blog? Which sources like which content?

Retain ReadersWhen are people signing up for your email list? How many people a day are signing up?

Bring Them BackWhich emails are causing people to open your emails and click through to your content?

What Are the Top 3 GA Uses For Bloggers?

Gain ReadersHow are you generating new traffic to your blog? Which sources like which content?

Retain ReadersWhen are people signing up for your email list? How many people a day are signing up?

Bring Them BackWhich emails are causing people to open your emails and click through to your content?

What Are the Top 3 GA Uses For Bloggers?

Where Are Readers Coming From?

Where Are Readers Coming From?

Where Are Readers Coming From?

Which Sources Like Which Content?

Gain ReadersHow are you generating new traffic to your blog? Which sources like which content?

Retain ReadersWhen are people signing up for your email list? How many people a day are signing up?

Bring Them BackWhich emails are causing people to open your emails and click through to your content?

What Are the Top 3 GA Uses For Bloggers?

How Many People Sign Up For My Email List?

How Many People Sign Up For My Email List?

How Many People Sign Up For My Email List?

Setting Up Goals In Google Analytics

Setting Up Goals In Google Analytics

Setting Up Goals In Google Analytics

Setting Up Goals In Google Analytics

Setting Up Goals In Google Analytics

Gain ReadersHow are you generating new traffic to your blog? Which sources like which content?

Retain ReadersWhen are people signing up for your email list? How many people a day are signing up?

Bring Them BackWhich emails are causing people to open your emails and click through to your content?

What Are the Top 3 GA Uses For Bloggers?

Email Analytics

■ A lot of the statistics can be found in your email client

■ Adding utm parameters can help with tracking (http://bit.ly/GoogleURLBuilder)

■ Depending on email provider, you can sync Google analytics with them

Getting Users Back To Your Site

Getting Users Back To Your Site

Getting Users Back To Your Site

■ See where users are clicking■ What should be clickable but isn’t?

Heat Maps - SumoMe

Heat Maps - SumoMe

■ Test different CTAs on buttons (email signup)

■ Test different blog titles■ Test different images

A/B Testing - Optimizely

A/B Testing - Optimizely

A/B Testing - Optimizely

A/B Testing - Optimizely

4.Random Tips

Things that might be valuable to know

Incredibly Low Bounce Rate?

Have a really low bounce rate? (<10%)

You probably have two instances of the analytics code running on your page.

Weird Goals Set Up?

If you don’t have goals set up, you should.

If you do have goals set up, make sure that the goals make sense. Is someone visiting 5 random pages on your site really worth tracking?

Tie Goals Back To Revenue

Since you will be using analytics to make business decisions, the best way to do that is to tie it back to a revenue number.

Figure out how much a conversion or newsletter subscriber is worth.

Thanks!Any questions?

You can find me at:@[email protected]