Social Media Quick overview of some basics Buffy Andrews
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Social Media Quick overview of some basics
Bu
ffy
An
dre
ws
Journos juggle it all
• Google+
• Geofeedia
• NewHive
• RebelMouse
• ScribbleLive
• Tout
• Blogger
• Wordpress
• Etc.
Bu
ffy
An
dre
ws
Keep in mind
• Social media is about engagement
• It’s not a one-way conversation (That’s called broadcasting.)
• Divide your time on social media in thirds.
1/3 engaging (retweets, replies, responding)
1/3 promoting (sharing links to stories, videos, etc.)
1/3 being yourself (have voice/show personality)
Twitter: Everyday uses
• Tweet breaking news
• Alert readers (ie. Highway closing, tornado warning)
• Live tweeting during events
• Promote content
• Engage with readers
• Find story ideas
• Find story sources
Bu
ffy
An
dre
ws
Twitter: Breaking news
Bu
ffy
An
dre
ws
Twitter: Alert readers
• Inform readers of news they need to know NOW (ie. Highway closing, severe thunderstorms, etc.)
Bu
ffy
An
dre
ws
Twitter: Promote content
Bu
ffy
An
dre
ws
• Send people to website, help build traffic
Twitter: Promote event
Bu
ffy
An
dre
ws
Twitter: Promote event
Bu
ffy
An
dre
ws
Twitter: Live event coverage
Bu
ffy
An
dre
ws
Twitter tips
• Research and find relevant Twitter handles to include in tweet
• Engagement better when post is handwritten as opposed to automatic (RSS)
• You can schedule posts using Tweetdeck or Hootsuite
• Include photo in tweet for better engagement
Bu
ffy
An
dre
ws
Twitter: Tip No. 1
• Use @mention in tweets helps people notice you
• When you include someone’s handle, they’ll see it in their “mentions” feed
• If you’re lucky, they’ll follow you back
• Twitter is all about connecting. Don’t miss this opportunity to connect
Bu
ffy
An
dre
ws
Twitter: Tip No. 2
• Check to see if hashtag you’re considering is one that’s used
• Ie. Check #childabuse and you might find #domesticviolence #negligence #abuse
• Include the hashtags you discover in your tweet
Bu
ffy
An
dre
ws
Twitter: Tip No. 3
• Quickest way to find someone Twitter handle is to use Google
• Its search function is better than Twitter’s.
• Just google “person’s name” and “Twitter” and you should find what you’re looking for.
Twitter: Tip No. 4
• Difference between at @reply and @mention
• @Buffyandrews, only people who will see this tweet is the sender, me and our mutual followers
• To have this tweet seen by everyone, add “.” before name. ie. .@buffyandrews
Bu
ffy
An
dre
ws
Twitter: Tip No. 5
• Include photo in tweet for better engagement
Twitter: How to build followers
• Tweet frequently
• Have something interesting to say
• Live tweet events and breaking news
• Find and follow people who share your interest
• Join the conversation. Engage. Don’t just promote
• Join Tweetchats and Tweetups
• Be yourself
• Retweet others
• Use Twitter Advance Search to find people in your community. Then check their accounts and follow their followers.
• Use hashtags to find people with shared interests
Bu
ffy
An
dre
ws
Twitter tools: Advance search
• Find tweets by location or sentiment.
• Search by words, exact phrases, hashtags, etc.
• Search by people (ie. @buffyandrews)
• Search by dates (from X date to X date)
Bu
ffy
An
dre
ws
Bu
ffy
An
dre
ws
Twitter tools: Topsy
• Only service that allows you to search through every tweet ever posted
• Use to find tweets from a specific time or on a specific topic
• Use to gauge sentiment around a Twitter hashtag
• Can search links, tweets, photos, videos
• Can search influencers, voices reaching the most people on Twitter
Bu
ffy
An
dre
ws
Twitter tools: Tame.it
• Quick look at most mentioned people, most used hashtags and most shared links from the people you follow on Twitter, your Twitter lists, or based on a search term
• Results are updated live
Bu
ffy
An
dre
ws
Twitter tools: Retwact
• Helps you notify people who have retweeted you that you've made changes to your tweet
Bu
ffy
An
dre
ws
Twitter tools: Twazzup
• Real-time monitoring and analytics
Bu
ffy
An
dre
ws
Twitter tools: Tweroid
• Analyzes your account and, based on your followers, tells you when the best time to tweet is
Bu
ffy
An
dre
ws
Twitter tools: Hashtracking
• This tool gives you a free report of any Twitter hashtag.
Bu
ffy
An
dre
ws
Twitter tools: Tweetstats
• Enter Twitter username and get a bunch of cool stats.
• Also will show you your tweet cloud and hash cloud, just for fun:)
Bu
ffy
An
dre
ws
Twitter tools: Followerwonk
• Tool used to find, analyze and optimize for social growth
Bu
ffy
An
dre
ws
Twitter tools: Twiangulate
• Tool used to graph/compare Twitter networks
Bu
ffy
An
dre
ws
twXplorer
• Enter search term
• Will return snapshot of most common terms, hashtags and links to explore further
Bu
ffy
An
dre
ws
Tweepdash
• Provides quick overview of your Twitter community
Who I follow, but doesn’t follow me back (Celebs)
Who follows me, but I don’t follow back (Fans)
Who I follow and follows me back (Friends)
• Add and remove users easily from your Twitter account
Bu
ffy
An
dre
ws
WeFollow
• Directory of prominent people organized by interests
• Designed to recognize the most prominent voices speaking on a given topic
• Use to construct a “beat” of people to follow
• Can sign up if you want to be acknowledged as an expert on a given topic
• Looks at Twitter, Facebook, Instagram and Linkedin
Bu
ffy
An
dre
ws
Twitter: The Tweeted Times
• Real –time personalized newspaper generated from your Twitter account
SocialMention
• Social media search engine
• Search for any term and get links to mentions on blogs, comments, bookmarks, events, news, videos and more
• Lots of networks, from Photobucket to Facebook
Bu
ffy
An
dre
ws
Bu
ffy
An
dre
ws
Facebook: Everyday Uses
• Post breaking news
• Alert readers (ie. Highway closing)
• Crowdsource
• Engage with readers
• Promote content
• Promote event
• Find story ideas
• Find story sources
Bu
ffy
An
dre
ws
Facebook: Breaking news
• Keep readers up to date with the latest news from their community
Bu
ffy
An
dre
ws
Facebook: Alert readers
• Alert readers to news they should know
Bu
ffy
An
dre
ws
Facebook: Crowdsource
• Ask people a question Ie. Do you think the city needs to toughen its dog laws?
• Crowdsource responses
Bu
ffy
An
dre
ws
Facebook: Crowdsource
• What's the funniest thing your kid ever said?
Bu
ffy
An
dre
ws
Facebook: Crowdsource
• Here, poster is crowdsourcing rainbow photos
Bu
ffy
An
dre
ws
Facebook: Engage
• Voice in post
• Conversational
• Connecting with readers
Bu
ffy
An
dre
ws
Facebook: Promote content
• When you promote content, you might get comments that you can repurpose in print OR embed post in your article page online
Bu
ffy
An
dre
ws
Facebook: Promote event
• Tell people about an event
Bu
ffy
An
dre
ws
Facebook: Find story ideas
• Asked readers what was their favorite way to make deviled eggs. One answer led to a local business story.
• Bridget Floyd With minced Brother Floyd's Righteous Pickles instead of relish!
Bu
ffy
An
dre
ws
Facebook: Tips
• Identify breaking news as “breaking” or “breaking news" Analysis shows increase in engagement
• If reader asks question on Facebook, answer it
• Schedule for engagement
Engagement=18 percent higher on Thursdays/Fridays
Engagement=32 percent higher on weekends
Best time to post 1 to 3 p.m., also sweet spot in evening
• Use hashtags
• Try writing longer posts. Clicking on the “more” link triggers relevancy
• Use photos: Images receive 37 percent more interactions
Bu
ffy
An
dre
ws
Tout
Bu
ffy
An
dre
ws
Tout
• Take videos from breaking news event and share via social networking sites
Google+
etc.
• Can use hashtags and tags
• Can retout (like a retweet)
• Similar to other social sharing sites (Follow people, like Touts, etc.)
Bu
ffy
An
dre
ws
Tout
• Touts are embeddable in article pages on website, blogs, etc.
• You can edit a tout in dashboard
Bu
ffy
An
dre
ws
Google+
Bu
ffy
An
dre
ws
Google+: Everyday uses
• Similar to Facebook but with advantage of SEO juice
Bu
ffy
An
dre
ws
Google+ tips
• Research and find relevant Google+ accounts to tag
• Type “@NAME” to locate accounts
Bu
ffy
An
dre
ws
Google+ tips
• Research and find relevant hashtags to include
• Type “#SUBJECT”
Bu
ffy
An
dre
ws
Google+
• Check for relevant Google communities to share content
Bu
ffy
An
dre
ws
Soundcloud
• Online audio distribution platform
• Mobile app
• Users can record, upload, promote and share sounds
• Embeddable
• Useful to capture audio at scene
• Use with Soundcite
Bu
ffy
An
dre
ws
Bu
ffy
An
dre
ws
Soundcloud
Bu
ffy
An
dre
ws
Verification
Bu
ffy
An
dre
ws
Verification: Basics
• Develop or find and use human sources
• Verify source and content they provide
• Challenge sources: “How do you know that?”
• Beware of things that look too good to be true
• Triangulate what’s provided with credible sources (documents, photos, videos, etc.)
• Ask yourself: “Do I know enough to verify?”
• Communicate and collaborate with team. Don’t go it alone
Bu
ffy
An
dre
ws
Content
• Identify and verify original source and content (location, date, time)
• Can you find the content elsewhere online? Triangulate
• Can you identify the person who shared/uploaded the content and contact them for more information?
• Does the weather for that day match what you’re seeing in image/video?
• Are there any identifying elements? (clocks, TVs, etc.)
• Use Google street view/maps/satellite imagery to help verify locations
Bu
ffy
An
dre
ws
Source
• Is person who shared content a reliable source?
• Check person’s social media accounts (Twitter, Google+, etc.)
• How active are they on social media?
• How long have their accounts existed?
• Check biographical information on accounts
• Who are their friends and followers?
• Who do they interact with?
• Check professional background on sites like Linkedin
• Challenge source (How do you know that?)
Bu
ffy
An
dre
ws
Obtain permission
• Be clear about which image/video you wish to use
• Explain how it will be used
• Clarify how the person wishes to be credited
Bu
ffy
An
dre
ws
Protect brand
• Only takes one serious error, falling for Internet hoax, to damage reputation
• When mistake happens, respond quickly, correct swiftly
Bu
ffy
An
dre
ws
VERIFICATION TOOLS
Bu
ffy
An
dre
ws
Tools: Verifying identity
• AnyWho: Free white pages directory, reverse look-up function
• AllAreaCodes: Look up any name and address listed against a phone number
• Facebook Graph Search: Use to locate people. Don’t need to know name of person you’re searching for. Can search based on other known criteria such as location, occupation and age.
• GeoSocial Footprint: Tracks the users’ location “footprint” created from GPS enabled tweets, social check ins, etc.
• Hoverme: Plug-in for Google Chrome reveals social media users’ profiles on other networks from their Facebook news feed
Bu
ffy
An
dre
ws
Tools: Verifying identity
• Linkedin: Use to track individual down through their work history and connections. Check their credentials
• Muck Rack: lists thousands of journalists on Twitter, Facebook, Tumblr, Quora, Google+, LinkedIn who are vetted by a team of Muck Rack editors.
• Numberway: a directory of international phone books
• Person Finder: open source databank for individuals to post and search for the status of people affected by a disaster. Whenever a large scale disaster happens, the Google Crisis Team sets up a person finder
• When did you join Twitter: Check account’s creation date
Bu
ffy
An
dre
ws
Tools: Verifying identity
• Pipl.com: Comprehensive search of individual’s Internet footprint (social media accounts, public records, etc.)
• Rapportive: Gmail plugin gives users a profile on their contacts, including social media accounts, location, employment
• Spokeo: a people search engine that can find individuals by name, email, phone or username. Results include contact details, occupation, education, marital status, economic profile, etc.
• WebMii: searches for weblinks that match an individual’s name, or can identify unspecified individuals by keyword
• WHOIS: finds the registered users of a domain name and details the date of registration, location and contact details of the registrant or assignee
Bu
ffy
An
dre
ws
Tools: Verifying places
• Flikr: search for geolocated photos
• free-ocr.com: extracts text from images that can then be put into Google translate or searched on other mapping resources
• Google Maps: online map that provides high-resolution aerial or satellite imagery covering most of the Earth. Number of viewing options
• Google Translate: can be used to uncover location clues (ie. signs) written in other languages
Bu
ffy
An
dre
ws
Tools: Verifying places
• Météo-France: France’s meteorological agency provides free Europe focused radar and satellite images, maps and climate modeling data
• NASA Earth Observatory: Repository of global data imagery, with free maps, images and datasets
• Panoramio: photo-sharing website carrying millions of geolocated images uploaded to a Google Maps layer
• Picasa: search for geolocated photos
Bu
ffy
An
dre
ws
Tools: Verifying places
• United States ZIP Codes: an online map of the United States categorized according to ZIP code. Users can search for a specific ZIP code. Provides information about zip code (stats, demographics, list of high schools, etc.)
• Wikimapia: crowsourced version of Google maps containing points of interest and descriptions
• Wolfram Alpha: a computational answer engine that provides direct, factual answers and relevant visualizations
Bu
ffy
An
dre
ws
Tools: verifying images
• Findexif.com: Can be used to reveal EXIF information
• Foto Forensics: Website uses error level analysis (ELA) to indicate parts of an image that might have been altered. ELA looks for differences in quality levels in the image, highlighting where alterations might have been made
• Google Search by Image: By uploading or entering an image’s URL, users can find content such as related or similar images, websites and other pages using the specific image
Bu
ffy
An
dre
ws
Tools: verifying images
• Jeffrey’s Exif Viewer: Provides the Exchangeable Image File (EXIF) information of a digital photo (date, camera settings, GPS location)
• JPEGSnoop: Free Windows-only application that can detect whether an image has been edited. Can open AVI, DNG, PDF, THM and embedded JPEG files. Also retrieves metadata including: date, camera type, lens settings, etc.
• TinEye: Reverse image search. Find out where an image originated, how it is used, whether modified versions exist and if there are higher resolution copies
Bu
ffy
An
dre
ws
Tools: Verifying web pages
• Whois Lookup: Gives date a page was created and information about its creator
• Internet Archive: Check to see changes made to website
• Diigo: Are people bookmarking this page using Diigo? Who's bookmarking it? etc.
• Delicious: Another bookmarking service
Bu
ffy
An
dre
ws
Tools: Other tools
• Snopes: Site debunks (or verifies) info that circulates online.
• AIDR platform: Uses human and computer monitoring to weed out rumors on Twitter
• Ban.jo: Aggregates social media into one platform. Can cross-check images and events against each other
• HuriSearch: Search content from over 5,000 human rights related Web pages and filter to find verifiable sources
• Verily platform: Users can ask specific questions and get UCG evidence for and against
• SearchSystems.net: International directory of free public records
Bu
ffy
An
dre
ws
Tools: Other tools
• InformaCam: App uses metadata to reveal the time, date and location of photos or videos
• YouTube Face Blur: Developed out of concern for the anonymity of individuals who appear in videos in high-risk situations, this tool allows users to blur faces of people who appear in videos they upload. To use, after uploading video, go to Enhancements and then Special Effects. There you can choose to blur all faces in the video.
Bu
ffy
An
dre
ws
SEO
Bu
ffy
An
dre
ws
Why it matters?
• Search Engine Optimization (SEO) helps drive traffic to your website
• When people are searching for something (service, product, article, etc.) they use most relevant keywords
• By making your site more SEO friendly, more people will find it. The more people who find it, the better
Bu
ffy
An
dre
ws
Web headlines can stand alone
• Do you immediately know from the headline what the article is about?
Bu
ffy
An
dre
ws
Use keywords
• Think about how you would search for something
• Put keywords at or near the beginning of the headline. Word order matters
Bu
ffy
An
dre
ws
Don’t abbreviate
• Always use full names for:
Famous people
Organizations
Places
Teams
Businesses
etc.
Bu
ffy
An
dre
ws
Use city/region names
• Be specific with geographic names
Bu
ffy
An
dre
ws
Don’t use puns, cute headlines
• They’re great for print, horrible for website
• Print: Too much Heat
• Web: Detroit Pistons lose to Miami Heat 101-98
Bu
ffy
An
dre
ws
Not too long or too short
• Aim for about 8 words or 65 characters
Bu
ffy
An
dre
ws
Use full company names, etc.
• Put the names of companies, organizations, etc. in headline
Bu
ffy
An
dre
ws
Descriptions/keywords
• If the person’s name is not familiar to your audience, use a likely search phrase.
Bu
ffy
An
dre
ws
Use descriptive first words
• Start columns with the columnist’s name and opinions with the word OPINION. Likewise, use PHOTO or VIDEO to denote multimedia.
Bu
ffy
An
dre
ws
Helpful articles
• 55 quick SEO tips
• 5 Tips to Boost Your SEO in a Competitive Online Environment
Bu
ffy
An
dre
ws
Content marketing
Bu
ffy
An
dre
ws
Social media
• Perhaps the most important tool in your marketing toolbox
• It’s the new word-of-mouth advertising (Facebook, Twitter, Digg, review sites, etc.)
• Efficient, allows you to connect with people interested in your work
• Helps you engage with your audience
Bu
ffy
An
dre
ws
Who should promote
• Every journalist should promote his/her work using a variety of social media channels.
• The responsibility for promotion begins with you. Not your editor or anyone else.
• No one cares about your work more than you. Own it.
Bu
ffy
An
dre
ws
Why promote
• Bring content to the attention of those most likely to be interested.
• By building audience, we build more opportunities to stack digital dimes.
• 72 percent of online adults use social networking sites
• YouTube now reaches more U.S. adults aged 18-34 than any cable network.
Bu
ffy
An
dre
ws
How to promote
• Share links in a conversational way in places where the links would be relevant, welcome content. These include:
• Google+
• Blogs
• Newsletters
• Websites
• etc.
Bu
ffy
An
dre
ws
Identify audience
• Identify the audience for your content (blog post, story, video, slideshow, etc.)
• If you want to hook fish, you have to cast your line where they swim.
• Use tools like Topsy to find potential targets
Bu
ffy
An
dre
ws
Match audience with content
Bu
ffy
An
dre
ws
• Read Across America Day
• Seuss FB page
• Kids Craft Corner FB page
• PetSmart
• Petco
• Elementary teachers
• Elementary schools
• Children’s book publishers
• Etc.
Match audience with content
• Medical marijuana
• Epilepsy FB pages
• Epilepsy Google groups
• Epilepsy Twitter accounts
• Etc.
Bu
ffy
An
dre
ws
Look at metrics
• Measure value of your hard work; adjust if necessary
• Watch what gets the most traffic, most links, most social shares, most comments
• Social media audience will help spread your content if they find it worthwhile
• Content that attracts most attention tends to be well-defined and focused B
uff
y A
nd
rew
s
Promote: Facebook
Bu
ffy
An
dre
ws
Facebook tips
• Find relevant Facebook pages
• Be conversational; don’t want to come across as a spammer
• Comment within thread that makes sense
• Tag people in comment when appropriate
• Include links and keywords in post
• Peak time = 1 to 3 p.m., also boost early evening
Bu
ffy
An
dre
ws
Facebook tips
Bu
ffy
An
dre
ws
When you post within comment thread on Facebook, check to see who shared the post. Those who shared post are potential targets
Promote: Twitter tips
• Research and find relevant Twitter handles, accounts to include in tweet
• Use photos
Promote: Google+ tips
• Research and find relevant Google+ accounts to tag
• Type “@NAME” to locate accounts
Bu
ffy
An
dre
ws
Google+ tips
• Research and find relevant hashtags to include
• Type “#SUBJECT”
Bu
ffy
An
dre
ws
Promote: National websites
• Submit unique, weird or important posts that could go viral to:
Digg
Fark
StumbleUpon
Drudge
Boing Boing
Jezebel
etc.
Bu
ffy
An
dre
ws
Other ways include:
• Newsletters
• Blogs
• Youtube
Parting words
• Content finds readers; they often don’t look for it
• Best content provides value to reader
• Use SEO best practices
• Don’t be afraid to try new things and fail
• Be a visionary
Bu
ffy
An
dre
ws
Follow me
Bu
ffy
An
dre
ws
• Buffy’s World: http://www.yorkblog.com/buffy/
• Buffy’s Write Zone:
http://buffyswritezone.blogspot.com/
• Author website: www.authorbuffyandrews.com
• Twitter: https://twitter.com/Buffyandrews
• Facebook: https://www.facebook.com/buffy.andrews
• Google+: https://plus.google.com/u/0/102646936236475852585/posts
Follow me
• Pinterest: https://pinterest.com/buffyandrews/
• Tumblr: http://www.tumblr.com/blog/buffyandrews
• Storify: http://storify.com/buffyandrews
• Instagram: buffyandrews
• Linkedin: http://www.linkedin.com/profile/view?id=40047960
• RebelMouse: https://www.rebelmouse.com/Buffyandrews
• Goodreads: http://www.goodreads.com/user/show/7370309-buffy-andrews
Bu
ffy
An
dre
ws
Contact
Buffy Andrews
Assistant Managing Editor
Features and Niche Pubs
Social Media Coordinator
York Daily Record
Email: Buffy@ydrcom
Phone: 717-771-2052
Bu
ffy
An
dre
ws
Related Documents
