Bart Lorang - Don't Be A Grinfucker

Don’t be a #grinfuckerBart Lorang@lorangb

MeMy Phone

The Fucking Pyramids

My Fiancée

600Krepins on

500Kunique visitors

in 48 hours

0

125,000

250,000

375,000

500,000

Page Views

All of Bart’s Posts CombinedSarah’s First Post

Grin-fucked:

“In business when someone smiles and shakes your hand assuring you that they have heard and will act upon your recommendation or concerns when in truth you have already been ignored and dismissed.”

“Don’t  get  grinfucked  by  your  users”

25Kunique visitors

in 48 hours

Source: Experian

$1Kper month in AdSense Revenue

“The  Grinfucking  Guy”

“Apple  Pie  Baked  in  Apples  Girl”

How we avoid getting grinfucked at

“Get out of the Building”

“It’s Just Data”

How disappointed would you be if you could no longer use

_____ ?

“Those that struggle for traction are always under 40%, while most that gain strong traction exceed 40%”

Sean EllisFounder, Startup Marketing

5%5%

63%

26%

Very DisappointedSomewhat DisappointedNot Disappointed (It isn’t useful)N/A - I don’t use it.

api

4%

24%

49%

22%

Very DisappointedSomewhat DisappointedNot Disappointed (It isn’t useful)N/A - I don’t use it

iPhone App

How likely are you to recommend _____

to a friend or colleague?

On a scale of 0-10, How likely are you to recommend _____ to a friend or colleague?

+72%

+32%api

Average  

9.05

5%iPhone Average  

7.7

What is one thing we can do to

improve?

10 - Extremely Likely to Recommend

Very Disappointed

“It didn’t really work at all, but we want to work with you guys and hope that you will help us get into TechStars, so I’m going to

give you high ratings anyways”

-­‐  A  Guy  Who  Didn’t  End  Up  GeBng  into  TechStars

10 - Extremely Likely to Recommend

Very Disappointed

“Nothing honey, you’re doing great. We’re so proud of you. Love, Mom.”

“Your  Mom  is  not  a  Valid  Test  Market”

Disagree?

Don’t grinfuck me.